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Annual Report 2016 2016 Highlights

Annual Report 2016 2016 Highlights

ANNUAL REPORT 2016 2016 HIGHLIGHTS

RECORD RATINGS AND 55% GROWTH 3.6M ATTENDANCE MORE AUSTRALIANS 4 OF THE TOP 5 RATED in sponsorship revenue year-on-year at elite games FOLLOW THE NRL TV PROGRAMS on Facebook than any other Rugby League watched by more 327,000 NRL CLUB GLOBAL GOVERNING BODY OF sporting code or team Australians than ever before AND STATE MEMBERS THE YEAR AWARD WINNER More than ever before at the Beyond Sport Awards $1.85B COMMITTED NEW SKY NZ PARTNERSHIP for our School to Work program by NSW, QLD and Federal Governments takes total media rights value for BALL IN PLAY TIME INCREASED for new and refurbished stadia in 2018-2022 to $1.9b along with Nine, by 97 minutes over the season INTRODUCED and and Telstra partnerships WORLD-LEADING $220M RECORD DISTRIBUTION TECHNOLOGY HISTORIC PERTH TEST MATCH to Clubs, States and Game Development with the The NRL Bunker watched by a sellout crowd

2 NRL ANNUAL REPORT 2016 // HIGHLIGHTS 3 CONTENTS

MESSAGE FROM THE CHAIRMAN 06 QLD RUGBY LEAGUE 58 THE ARL COMMISSION 10 NRL ACROSS CEO REPORT 12 AFFILIATED STATES 60

03/DEVELOPING OUR GAME 62 01/PLAYING OUR GAME 16 INTEGRITY & GOVERNANCE 64 NRL TELSTRA PREMIERSHIP 18 NRL SOCIAL MEDIA & 20 DIGITAL CONTENT 66 HOLDEN 22 NRL DIGITAL MEDIA / KANGAROOS 24 TELSTRA PARTNERSHIP 67 HARVEY NORMAN JILLAROOS 26 04/OUR COMMUNITY 68 SPECIAL EVENTS 28 THE NRL COMMUNITY 70 30 RUGBY LEAGUE IN THE PACIFIC 76 OUR PLAYERS 32 MEN OF LEAGUE 77 TOUCH FOOTBALL 36 MATCH OFFICIALS 37 05/ LOOKING FORWARD TO 2017 78 MILESTONES 38 ON THE FIELD 80 2016 DALLY M AWARD WINNERS 40 OFF THE FIELD 83 2016 RETIRING CLASS 42 2016 VALE 44 06/FINANCIALS 84 FINANCIAL RESULTS 2016 86 02/DELIVERING OUR GAME 46 FINANCIAL SUMMARY 92 NRL CLUBS 48 COMMERCIAL PARTNERSHIPS 07/CONCISE FINANCIAL REPORT 98 AND MAJOR EVENTS 50 SUPPORTING CLUBS, MESSAGE FROM THE AUSTRALIAN STATES & AFFILIATES 54 SPORTS COMMISSION 112 NSW 55 OUR PARTNERS 114

NSW RUGBY LEAGUE 56 w

4 NRL ANNUAL REPORT 2016 // CONTENTS 5 I think it’s fair to say that On the field, the NRL Telstra Away from the elite competition, 2016 had its ‘ups and Premiership was again shown to participation in all areas of the game be one of the closest, most exciting other than registered male contact downs’ for the Australian and most entertaining competitions numbers grew strongly. This area, Rugby League Commission in the world. We should all be proud which is the feeder to our elite male and the game more broadly. to be a part of this great game. competitions declined two per cent, Congratulations to the Cronulla- a trend that started three years ago. Sutherland Sharks, our 2016 Premiers. Through the State Leagues, this must While almost all aspects of the In 2016: be a key focus in the years ahead. football side of the business improved, the off-field player and Club issues »»Television audiences rose by With the inspirational Jillaroos now and the conflict between the 14 per cent, equating to more than firmly on the same stage as the governing body and the NRL Clubs 14 million additional viewings Kangaroos, women’s participation and State Leagues over funding and »»NRL premiership attendances remains the fastest growing area governance is something I would like increased one per cent over the of our game. to think we can minimise in the future. prior year, a very solid result given It is also pleasing to note that almost the transfer of a Friday night fixture ten per cent of grassroots players to Thursday hail from Aboriginal and Torres Strait »»NRL Club and State memberships Islander backgrounds. were up 11 per cent and for the first The Commission remains focused on time, every NRL Club recorded more world-class facilities for our game. than 10,000 members »»25 per cent increase in Official NRL In June, Rugby League Central app audience from 2015 was officially opened as the home of Rugby League in the »»While we clearly have more work to Sunshine State. This state-of-the- do to optimise adjudication of our art facility houses NRL, Queensland game across refereeing, The NRL Rugby League, Queensland Touch Bunker, match review and judiciary, Football, Men of League and 2017 the objectives we had to arrest the staff and is declining trends in number of tries a central hub for growth of the game and line breaks, ball in play and throughout Queensland. video decision times were achieved and added to the closeness and Construction of a Centre of Excellence speed of games across the season. is underway in . It will be home to the NSW Blues, together State of Origin remained at the with members of the NRL, Men of pinnacle of global sporting League and other stakeholders. competitions. Together with the MESSAGE FROM , the three-game series constituted four of the five most watched programs on television THE CHAIRMAN in 2016.

JOHN GRANT

6 NRL ANNUAL REPORT 2016 // MESSAGE FROM THE CHAIRMAN 7

Recently the NRL, QRL and Off the field, in March the Commission I would like to acknowledge the Queensland Government have announced a new Chief Executive contribution made by Ian Elliot, who committed to a new Footy Facilities in Todd Greenberg. Todd is an stood down from the Commission in Fund from 2017 to help deliver local experienced operator within Rugby 2016 after four years as Commissioner. Rugby League infrastructure projects League and sport in general and his In August 2016 we welcomed Dr Gary to promote participation growth. strong leadership will be critical in Weiss as a new Commissioner. Gary the years ahead. brings an impressive mix of business It was also pleasing to announce and sporting experience to the a minimum of $3 million facilities Together with the Commission, Commission. I would also like to thank funding for Rugby League outside Todd and his Executive team have Jeremy Sutcliffe and Graeme Samuel Queensland and New South Wales. a strong and inclusive plan for the who will retire from the board prior to This funding will support a range future of our game simply expressed the 2017 Annual General Meeting after of grassroots projects, ultimately as ‘more people watching more five years and three and a half years ensuring the game spreads its people playing’. They will work with respectively. The support they have presence to more places and on the game’s full range of stakeholders given to the Commission and to the NRL more levels than ever before. to deliver this promise in 2017 management team and the significant and beyond. I was delighted to be a guest in contribution they have made Samoa in October last year and In 2017 the Commission’s immediate particularly in terms of the outcomes witness strong performances by priorities are to: we have achieved in broadcast, funding the next generation of Australian and stadia leave a substantial long »»Implement the funding model Country Rugby League players. The term legacy for the game. and governance improvements Commission is determined to see agreed with the NRL Clubs and Finally, thank you to our fans and more games, more opportunities and State Leagues our broadcast and commercial more visits by NRL Clubs to regional partners for your continued support and rural parts of Australia and the »»Capitalise on the opportunity we of our game. Rugby League remains Pacific where Rugby League is have through the new agreement in fantastic shape across all levels a lifeblood to so many. with Telstra to significantly advance our game’s digital presence because of you. Finally, when we appointed Mal »»Accelerate growth in commercial Meninga as Kangaroos coach, we set John Grant revenues him a broader goal to drive long-term ARLC Chairman excellence in the Australian men’s, »»Working with the State Leagues, women’s and elite junior teams. grow the game from the base up through well-structured and well- He has met our expectations by administered participation options guiding Australia to a successful and competition pathways Four Nations tournament and back to »»Working with our Clubs, provide number one world ranking. He is also an exceptional experience for creating a new culture in the national members and fans at games team which will hold us in good stead and through the broadcast. for the future. We now turn our attention to preparing the Kangaroos and Jillaroos to achieve the ultimate goal of dual Rugby League World Cup titles when Australia and host the 2017 Rugby League World Cup in October – December this year.

8 NRL ANNUAL REPORT 2016 // MESSAGE FROM THE CHAIRMAN 9 THE ARL COMMISSION

The ARLC is the single controlling »»Promote and encourage either »»Monitoring and reviewing the body and administrator of the game directly or indirectly sport and organisation’s talent, remuneration, and its responsibilities are set out in recreation, particularly Rugby performance and reward its Constitution. They are to: League football, in the interests of framework; and the social welfare of young persons. »»Foster, develop, extend and provide »»CEO and executive management adequate funding for the game succession planning, including from the junior to elite levels and Board Committees making recommendations to the generally to act in the best interests Risk, Investment and Audit Committee Commission regarding recruitment of the game; (RIAC) and selection. »»Liaise with and delegate appropriate The key responsibilities of Committee members: Chris Sarra functions to governing bodies of the RIAC include: (Chair), Cathy Harris, John Grant. game in the States and Territories of Australia, including the NSWRL »»Oversight and review of risk Nominations Committee and QRL; management systems and controls; »»Organise and conduct all State of »»Monitoring legal and The key responsibilities of the Origin and Australian representative regulatory compliance; Nominations Committee include: games, recognising that the »»Oversight and monitoring of »»Monitoring and reviewing selection and management of the investment strategy; Commission competencies, State of Origin teams representing »»Review of financial statements; performance and skills; and New South Wales and Queensland »»Monitoring and reviewing internal »»Commission succession planning shall be undertaken in accordance Tony McGrath John Grant Professor Chris Sarra audit systems and controls; and and advising the Board on the with the ARLC Constitution; recruitment of new Commissioners. Mr McGrath is a former partner Chairman Professor Sarra is a Professor at the »»Monitoring and reviewing the »»Organise and conduct the at KPMG and is the co-founder Mr Grant is a former Kangaroo and University of and founding independence, objectivity and NRL Competition; Committee members: Cathy Harris and Co-Chairman of McGrathNicol. Queensland State player and an Chairman of the Stronger Smarter effectiveness of external auditors. »»Foster the NRL Competition; (Chair), , Jeremy Mr McGrath is a Director of QBE experienced businessman and Institute. Professor Sarra chairs Sutcliffe, John Grant. Insurance (Australia) Limited and advisor to State and Federal the People, Workplace Culture and »»Liaise with the Rugby League Committee members: Graeme the National Foundation for Governments and multi-national IT Remuneration Committee. International Federation Limited and Samuel (Chair), Jeremy Sutcliffe, John In addition, John Grant and Wayne Medical Research. companies. He was a founder and organisations controlling the game Grant, Tony McGrath, Geoff Knuckey Pearce are members of the NRL Jeremy Sutcliffe for 19 years until December 2015, in other countries in the fostering (external appointment). Competition Committee. Wayne Pearce OAM Managing Director of Australian Mr Sutcliffe is Chairman of CSR and control of the game of Rugby Limited, a Director of Amcor Limited, Mr Pearce is a former Kangaroos listed IT company, Data#3 Limited. League throughout the world; People, Workplace Culture and a Director of Orora Limited and Captain and Coach of the New South »»Promote and encourage either Remuneration Committee (PWCRC) former Managing Director and CEO Wales State of Origin side. Mr Pearce Catherine Harris AO PSM directly or indirectly the physical, of SimsMetal Management Limited. The key responsibilities of is a business consultant and Director Ms Harris is the Chairperson of Harris cultural and intellectual welfare He is also an Advisory Director to PWCRC include: of Wayne Pearce Advantage. Farm Markets, and a Director of the of young people in the community Veolia Environmental Australia Limited. Sport Australia Hall of Fame, The and, in particular, the Rugby League »»Overseeing the organisation’s Graeme Samuel AC Australian Ballet, Tyro Payments Ltd community; and policies and strategies relating to Dr Gary Weiss people, including workplace health Mr Samuel is a business consultant and a Governor of The University of Dr Weiss is Chairman of Ridley and safety, diversity and inclusion; with extensive government and Notre Dame. Ms Harris is chair of the Corporation and Estia Health Ltd private sector roles. Mr Samuel Nominations Committee. and is Executive Director of Ariadne chairs the Risk, Investment and Australia. Dr Weiss is a former board Audit Committee. member of the Westfield Group, Tower Australia, ClearView Wealth and Tyndall Australia.

10 NRL ANNUAL REPORT 2016 // THE ARL COMMISSION 11 2016 was a big year...a year which has left our game stronger than at any other time in its 100-year history. But, like any enterprise the size of Rugby League, we still face some significant challenges.

When I was appointed as CEO in That’s important when you recognise March, I made it clear I had two that members are more likely to attend primary goals – more people watching games, buy merchandise, watch the the game and more people playing the game on TV and encourage their game. friends to go to matches with them. Our television audiences exceeded all More People Watching expectations, which is a credit to our We have had great success in broadcast partners at Channel Nine 2016 in driving more people to and Fox Sports. watch Rugby League, whether live at the ground, on television or on The total audience for digital platforms. Premiership and Finals Average attendances defied all matches on free to air predictions by rising in a year and subscription television when we played matches on both grew by 14 per cent. Thursday and Monday nights. That’s a great result and a credit The new television deal, which to our Clubs and players. delivers all eight games to pay The increase can be partly attributed television in addition to the three to the surge in Club memberships prime time games on free to air during the year. television, means more people are watching Rugby League than A total of 327,000 fans signed ever before. up as members of their Clubs and States – an increase of 33,000 on With the support of our naming rights the previous 12 months. sponsor and digital partner, Telstra, the NRL Digital Network delivered For the first time, every Club in the more content to more people in 2016. Telstra Premiership exceeded 10,000 members. And we think there is And if attendances, television and potential for memberships to grow digital audiences are growing, then substantially in the coming years. our social media following is soaring. Our social media networks attracted an extra 445,000 followers in 2016. No longer do people want to just watch a game. They want to chat online to their friends and followers, CEO they want instant updates on statistics and watch games while they are on REPORT the move.

TODD GREENBERG – YEAR IN REVIEW

12 NRL ANNUAL REPORT 2016 // CEO REPORT 13 So we have driven more viewers After winning the end of season More People Playing It is one of the reasons that the I spent a lot of time, especially during through every channel. These results Perth Test against New Zealand women’s game is the fastest growing the Finals Series, holding fan forums MORE PEOPLE only happen when you are delivering and then going on to take the Four Enticing more people to play the area of Rugby League. across the country to make sure I was WATCHING & MORE a quality product. Thanks goes to our Nations tournament in , game is more challenging. able to receive direct feedback on So the structures are in place and the players and Clubs for their efforts the Kangaroos regained their number the game from the people who PEOPLE PLAYING We have achieved a six per cent focus, in partnership with our Clubs throughout the year. one world ranking. matter most. increase in total participation, which and States, is now on converting those We continue to have one of the closest Mal has already injected so much includes both schools’ Rugby League people trying one form of the game Their message is simple – they cannot competitions in Australian sport. pride into the Kangaroo jumper and he formal activities and registered junior into registered participants. get enough of the game and they will has a great combination of seasoned club players. While female registered travel unbelievable distances to see RECORD SOCIAL A record 16 games were decided in and young stars in the mix for the participation climbs, male registered their teams play. MEDIA FOLLOWING extra time and more than 30 per cent Working Together World Cup team in 2017. participation has declined by two of games were decided by a converted Sure they have complaints. They hate per cent. We are in good shape on or less. That means fans are glued Our NRL rule changes have it when referees make mistakes, they to their seats and screens right up to The truth is we are competing against the field as we head into want to see their teams play at times ONE OF THE CLOSEST the final whistle. had a positive impact on more entertainment and leisure 2017. It is off the field which suit them best and they want the game. options than ever before. We have to cheaper ticket prices and improved COMPETITIONS IN On that note, we congratulate the where we need to develop confront the challenge of enticing food and beverage offerings. Cronulla-Sutherland Sharks on AUSTRALIAN SPORT The reduction in interchanges and young people to commit to a sport the teamwork which serves winning their first Telstra Premiership But there is no way they won’t be at introduction of the shot clock resulted like Rugby League and its demands. us so well in the rest of in another thrilling Grand Final. the ground to cheer on their team in a more entertaining game with our operations. week after week – because they We’ve had eight different Grand more line breaks – with the ball in play We recognise that we have genuinely love Rugby League. Final teams in the last four years – for longer. So the fans are getting to take action to make our There is so much passion in Rugby another indication of how even our more football. game more attractive at League. Not just from the fans but the It’s that passion and love of the game competition is. And the last three that we all need to embrace if our As with all new technology, The NRL all levels. Clubs, the junior leagues, the Origin Grand Finals have all had fairy-tale game is to become even greater. 2017 Bunker was always going to have teams, the Kangaroos and the fast finishes. The Rabbitohs won their first is the perfect platform for all of us. its challenges in its first year as the So we are starting at grassroots – girls growing women’s game. Premiership in 43 years while the game debated where and how often and boys as young as six – with a new So it is understandable that all Cowboys and Sharks took out their Todd Greenberg it should be used to assist our match form of the game which focuses on stakeholders have their own priorities first titles. NRL CEO officials. As the season progressed, fun rather than results. and views on how we make Rugby feedback was taken on board which The representative season was From there, we will have clear League even better. just as successful. resulted in some functional changes pathways through the junior ranks But we will only achieve those which were in place for what was Queensland again took out the State right up to the elite levels. outcomes if we work together a great Finals Series. of Origin series with a team which will Our reduced interchanges at the elite to promote the good things in Whilst the bunker has had its undoubtedly go down in the history level and rule changes in the modified Rugby League. books as one of the greatest ever. challenges, it’s instructive to recall form of the junior game are aimed We have such a great product we that the two-referees system took But their victory was hard-fought. at rewarding speed and endurance should talk it up at every opportunity. several years to attain a high level of In the end, with Queensland winning to ensure there is a place for smaller proficiency. Post season, an extensive Because I am sure of one thing – two games to one, there were just players in the game. review on the bunker’s parameters the fans simply love Rugby League. eight points between the two teams and functioning was conducted with And our partnership with Touch over the three-game series. the findings to be implemented in Football Australia is exposing another The Kangaroos won their first match season 2017. form of our game to tens of thousands with new coach at the of male and female participants. Technology in professional sport is helm for the ANZAC test in Newcastle. here to stay and we are committed to ensuring the bunker is used to best effect.

14 NRL ANNUAL REPORT 2016 // CEO REPORT 15 SECTION PLAYING 01 OUR GAME

16 SECTION 01 // PLAYING OUR GAME 17 NRL TELSTRA PREMIERSHIP

The Telstra Premiership The new rule providing for extra remains one of the closest, time for Finals matches was tested in its first year during another epic most exciting sporting Queensland derby in week two of competitions globally with the Finals. It took a Michael Morgan 34 per cent of matches try in extra time to see the Cowboys progress to the Preliminary Finals decided by six points or less over arch-rivals the Broncos. and a record number of The top two sides in 2016 – the Storm, games of any as minor premiers and the Sharks season in history. – played in the Telstra Premiership Grand Final in front of a crowd There have been seven different of more than 83,000 fans at ANZ Premiers in the last seven years. Stadium in Sydney. It’s a hard-fought accomplishment to The final outcome remained up in win the Premiership but even making the air until the last play before the Grand Final is tough – no team the Sharks made history happen has featured in more than two Grand by holding on to secure their Finals in the same timeframe. maiden NRL Premiership. Innovations in 2016, such as The NRL Bunker, shot clock and a reduction in the number of player interchanges from ten to eight, contributed to ball in play time increasing by 97 minutes over the season and a saving of more than 11 hours in game stoppages for NRL members and fans. For the first time in history, each Australian state and territory with an NRL team was represented in the top four – Storm (Victoria), Sharks (New South Wales), Raiders (Australian Capital Territory) and Cowboys (Queensland).

18 SECTION 01 // PLAYING OUR GAME 19 FOOTBALL

DOWNER HARVEY NORMAN NINES RUGBY LEAGUE Season 2016 was once again ALL STARS welcomed in by the fast, fun and For the first time, the Indigenous free-flowing entertainment that All Stars team faced off against a team is the NRL Auckland Nines. boasting some of the biggest names In February, thousands of passionate from all over the globe in the World Rugby League fans made the journey All Stars. to Auckland’s to witness The stadium erupted for the war two days of action from the best male cry, led by Indigenous Captain Greg and female players in the game. Inglis and performed by the playing The Eels defeated the group, with the dance showing the 22-4 in importance Rugby League places on the 2016 Final but their title respecting and valuing Indigenous was subsequently rescinded culture within Australia. as a consequence of the NRL’s From kick-off at Suncorp Stadium investigation into salary and in front of more than 37,000 breaches. fans, it was a dominant performance from World All Stars Englishmen James Graham and Tom Burgess. They helped to guide the World team For the second consecutive year, three to a hard-fought 12-8 win over the teams each from the NRL and Super Indigenous All Stars. League took part in the World Club The Women’s and Indigenous Women’s Series over three days in February, All Stars clash was played earlier in hosted in the . the day, taken out by the Women’s The three Australian sides – the All Stars 24-4. Roosters, Broncos and Cowboys – In 2017, the Harvey Norman All Stars defeated their English counterparts, moved to Newcastle to ensure that with the Cowboys the messages and benefits of the All cementing their place as the number Stars week is available to even more one club team in the world with Indigenous and non-Indigenous fans a dominant 38-4 victory over the of Rugby League. .

20 SECTION 01 // PLAYING OUR GAME 21 HOLDEN STATE OF ORIGIN

There was a new page in the The Maroons headed home Origin history book in 2016. to Suncorp Stadium and in front of more than 52,000 The Mal Meninga chapter closed and fans, clinched their tenth Queensland legend took charge of his home state for the first Series victory in 11 years time with a weight of expectation. with a pulsating 26-16 Meanwhile, was victory over the Blues. confident a new batch of Blues could regain the title that had so quickly Staring down the barrel at the first vanished the previous year. series whitewash in six years, the new look Blues delivered a late try in Game The series got off to a grinding start III to centre Michael Jennings to snatch at ANZ Stadium in Sydney, with a a dramatic last-minute 18-14 victory, penalty goal sending retiring skipper proving to be the only difference, out a winner in his final SOO game. as Queensland won yet another State of Origin cliffhanger.

22 SECTION 01 // PLAYING OUR GAME 23 THE AUSTRALIAN KANGAROOS

There was more to 2016 “It’s good to see those than just winning for younger boys coming the Kangaroos. through and really cherishing the jersey and Backed by the ARL Commission, really standing up for the Mal Meninga set about redefining the values behind just what it means international game.” to pull on the Kangaroos jersey and Johnathan Thurston represent your country. It was a fresh approach that delivered immediate results for the side. They went unbeaten in all matches in 2016, winning the Four Nations tournament in the process as well as regaining the number one Test ranking ahead of the much anticipated Rugby League World Cup 2017. The strategy also saw 12 players make their Australian debuts, as the coach looks to secure the long term success of the Kangaroos.

CAMERON SMITH CELEBRATES WIN AT SELLOUT TEST MATCH IN PERTH

24 SECTION 01 // PLAYING OUR GAME 25 HARVEY NORMAN JILLAROOS

Women’s Rugby League The team continues to attract great continues to be the fastest crowds and television audiences as well as growing corporate support. growing part of the game They will undoubtedly play a starring with a genuine pathway role in the Women’s Rugby League being created for females World Cup in 2017 to be played on home soil. in our game.

In 2016, female registered HIGHLIGHTS participation in club Rugby League »»Females comprised 15 per cent rose by 22 per cent, with continued of all 2016 NRL Ambassadors growth of school competitions, events »»Two female referees officiated and overall participation. in the same NRL round for the The Harvey Norman Jillaroos team first time continued to demand attention as »»Two current Jillaroos employed leaders and role models for the next full-time as NRL Game generation of women coming through, Development Officers despite being on the wrong end of »»Dally M Female Player of the Year results against their Kiwi counterparts awarded for the second time, won at the Downer Auckland Nines and by ANZAC Test Match. »»Participation in two prime-time events in the Downer Auckland Nines and ANZAC Test Match »»NSW won the Interstate Challenge for the first time in 18 years.

RECORD JILLAROOS TV AUDIENCE 22% BROADCAST NATIONALLY FOR FEMALE REGISTERED PARTICIPATION IN CLUB THE FIRST TIME WITH MORE RUGBY LEAGUE ROSE BY 22 PER CENT IN 2016 THAN 300,000 VIEWERS

26 SECTION 01 // PLAYING OUR GAME 27 SPECIAL EVENTS

ANZAC DAY INDIGENOUS ROUND MEN OF LEAGUE The NRL has a longstanding The game paid tribute to the HERITAGE ROUND connection with the many Indigenous players The NRL recognised the Australian Armed Services. and communities that play many people who, through a vital and significant role The Men of League The NRL, Clubs, sponsors and fans honoured past and present within the Rugby League Foundation, have dedicated servicemen and servicewomen during community during Round 10 their time and resources Round 8 – ANZAC Round – as the code with the Indigenous Round. to helping those who have paused to remember and thank those fallen on hard times. who have served in military service The NRL partnered with RECOGNISE both here and abroad. for the third year in a row, providing The The NRL continued its partnership a united voice to the movement to continues to assist thousands of with the Returned Services League recognise Aboriginal and Torres Strait players, coaches, referees, officials, (RSL) as it commemorated its 100th Islanders peoples in the Australian administrators and importantly their anniversary this year, alongside Constitution and ensure there is no families through difficult times. the Australian and New Zealand place for racial discrimination. In 2016, the Men of League Round Defence Forces. The round also saw Indigenous provided an opportunity for the game Of the two matches played on ANZAC superstars including Johnathan and fans to recognise the efforts of Day in 2016, St George Illawarra Thurston, and the Men of League volunteers, welfare withstood a valiant lending their voices and support in officers and staff. It also raised much comeback in a thriller 20-18 at Allianz a new promotion calling for more needed awareness and funds for Stadium, while the Storm put on an to be done to include and recognise The Foundation to deliver invaluable attacking masterclass to demolish the all Indigenous peoples within services and support to those in Warriors 42-0 in front of 21,233 fans our communities. the Rugby League community. at AAMI Park. “It makes me incredibly “It’s a special day for proud. To have your Australia and New Zealand handprint and your first and foremost, but totem – that specific given its importance to acknowledgment of your both countries, to have people and where you come the opportunity and the from – on a jersey that you’ll privilege to play the game run out in is indescribable.” that we love playing on such a special day is an honour.” Greg Inglis “Rugby League provides so much joy for so many Australians and I am encouraged by the enormous will to Storm, Queensland and support and remember our past and present servicemen Australian Kangaroos Captain and servicewomen as part of the NRL ANZAC Round.”

Glenn Kolomeitz RSL NSW CEO

28 SECTION 01 // PLAYING OUR GAME 29 WOMEN IN LEAGUE

The NRL celebrated The brainchild of Harvey Norman “If I think back to 2007 when a decade of the Harvey CEO Katie Page ten years ago, the we started Harvey Norman Women in League Round continues Norman Women in to grow and shine a light on the vital Women in League, we have League Round as female role women have and continue to play achieved so much, however participation in all forms across all facets of Rugby League. at the same time we can see of Rugby League continues Ms Page was among a cast of women, now what is possible and past and present, recognised during to be the fastest growing how the game must remain the round for their unwavering focused. We must ensure we category in the game. support of women in Rugby League and continued dedication to realising support the next generation equality for females working in and of women – mothers, playing all forms of Rugby League. administrators and female players coming up through the ranks.”

Katie Page Harvey Norman CEO

OUR JOURNEY 2008 2012 “The Harvey Norman Women in League Round is one of SO FAR The Women in League Round was Introduction of the Women in League many occasions throughout the year where women are at extended to include a series of Leadership regional forums the forefront of our game and, without doubt, help to shape

dinners to thank female volunteers our sport for the better.” 2006 in Queensland & New South Wales 2015 In 2006, plans for the official launch Todd Greenberg 2009 Establishment of a Women in League of Women in League Round were subcommittee, women’s mentoring NRL CEO confirmed for forthcoming year The Women in League dinners program, advocacy events, Harvey were extended to regional areas Norman’s Jillaroo sponsorship and 2007 across Australia the award of the inaugural Dally M Introduction of Women in Female Player of the Year League Round 2011 2016 Inaugural Women in League leadership conference held Ten year celebration of Women in League concept

30 SECTION 01 // PLAYING OUR GAME 31 OUR PLAYERS

The NRL strengthened its relationship PLAYER WELLBEING with the Rugby League Players Association (RLPA) in 2016, ensuring AND EDUCATION the players’ representatives were The NRL’s Wellbeing and Education consulted and are a key part of major programs have been developed in announcements, agreements and association with the RLPA to assist events throughout the year. players in building their identity, skills In keeping with a commitment to the and potential in society. RLPA, the NRL announced a 39 per cent The game remains committed drop in five-day turnarounds from to providing opportunities and 31 in 2016 to just 19 in the upcoming assistance for players to ensure they 2017 season. can become the best possible person Lock they can be, irrespective of whether was voted by his they are at the beginning or end of peers as The Players’ Champion for their careers. 2016, with taking out the prestigious Dennis Tutty Award for his dedication and commitment to championing the rights of his fellow players. The players are and will always be at the heart of our great game. They are seen as leaders, and the expectation of fans and other game stakeholders is that they will perform as such, both on and off the field.

THERE ARE NOW A TOTAL OF 47 WELLBEING AND EDUCATION STAFF EMPLOYED ACROSS THE NRL, 25 PER CENT OF WHOM ARE FORMER NRL PLAYERS.

32 SECTION 01 // PLAYING OUR GAME 33 PLAYER WELLBEING The NRL and NYC Academic Teams HealthWise of the Year included the likes of new AND EDUCATION Australian Kangaroo , The NRL takes very seriously its CONT... NSW Origin players Josh Jackson responsibility for the health and and , Panthers rookie wellbeing of all its players – from their CharacterWise and New Zealand football careers and studies through International . to their physical and mental wellbeing. The importance of ensuring the game’s players make sound choices Program highlights: The game is there to assist its players on and off the field, saw the NRL to handle the very real stresses and »»85 per cent of NRL and NYC players Wellbeing and Education team strains of elite competition. are currently engaged in further deliver more programs in 2016 education or workplace training Each Club continues to employ two than ever before. qualified staff members whose job »»21 per cent of NRL and NYC players it is to look after the wellbeing and Participants from all around Australia enrolled in a university degree at development of the players in and New Zealand are engaged in the start of the 2016 season programs teaching leadership, their charge. »»18 academic institutions delivered culture, respectful relationships the NRL’s Graduates of League The game maintains relationships with and social responsibility. program. The completion rate of past players throughout their life and A highlight was the NRL’s joint all players attempting university runs specific programs to support initiative with the Australian Institute courses continues to be high – them, alongside foundations including of Sport to host the ‘Now | Best | Next’ with 85 per cent of all subjects The Men of League Foundation. summit in Sydney in June. The summit attempted being passed was a united approach to emphasise »»16 of the 36 players to play in this the readiness by Australian sport to year’s U20s QLD or NSW State collectively highlight the importance of Origin teams were studying of athlete wellbeing. at university with the balance The NRL also made history and doing apprenticeships, trades or continued to take a stand when it undertaking vocational experience comes to respect and inclusiveness »»$600,000 in education grants for all when it became the first provided by the RLPA to over sporting code to include its own float 400 players in the annual Sydney Gay and Lesbian »»NRL Clubs have provided “The RLPA wholeheartedly supports players to invest in their Mardi Gras Parade under the tagline their players with an additional education and themselves. It is vitally important players are ‘GAYME ON – Pride In League’. $2.4 million in educational provided with the right environment to ensure they develop incentives to engage in vocational personally and professionally during their careers and we CareerWise pursuits away from football. encourage players to plan for life after football.” The CareerWise program was developed to help our potential and current professional players develop RLPA General Manager of Player Relations a vocation away from the footy field. More than 800 NRL and NYC contracted players were involved in work, school or further education programs in 2016.

34 SECTION 01 // PLAYING OUR GAME 35 TOUCH MATCH FOOTBALL OFFICIALS

The partnership between There are currently more than The Touch Football partnership grew In the 2016 season, 20 referees Last year the NRL introduced the first The Bunker In numbers: 694,000 people playing organised in 2016 with highlights including: officiated in 201 NRL Telstra centralised decision review facility Rugby League and Touch »»9 – The number of review officials touch football competitions with a Premiership matches. in Australian sport, where the live »» appointed as ARLC’s in 2016 compared to 22 in 2015 Football Australia continues new target of reaching one million in-game decision review process took nominee director on the Touch NRL General Manager of Officiating, to provide a pathway and participants by 2020. place – The NRL Bunker. »»13 – The number of seconds saved Football Australia Board , continued his weekly per decision in 2016 Highlighting the importance of interviews on NRL.com, analysing and The bunker was introduced to improve connection for everyone »»Overall participation growth in »»48 – Less video referee referrals ensuring an equitable pathway, clarifying many of the most talked the accuracy, consistency, efficiency in our game. seven of the eight Australian compared to 2015 boasts states and territories about calls from the previous round. and transparency of live in-game a 43 per cent female participation Throughout the season, the most decision making. In conjunction with »»Local partnerships developed Referee Milestones & Awards: rate across all age segments. topical bunker decisions were often a reduction in interchanges and across the NRL and Touch Football explained by Tony during live crosses the introduction of the scrum clock Jared Maxwell – 250 games Australia completed its first ever clean Community through historic to the bunker post-match on Channel and dropout clock, it contributed to – 250 games and sweep against New Zealand, going agreements with Clubs including Nine and Fox Sports. This delivered improved game continuity, reduced Grand Final Referee undefeated in the nine Test matches the Titans, Storm, Sharks, Cowboys transparency improvements for game stoppages and delivered – 200 games contested in Auckland in May. and Eels. our viewers. a better spectacle for fans. – 150 games – 100 games For the first time, two female match The NRL also took to social media for Gavin Reynolds – 100 games officials officiated in the same NRL the first time to immediately explain Ben Cummins – Col Pearce Medal, round when Kasey Badger and Belinda bunker decisions. Text explanations Grand Final Referee and Four Nations Sleeman took to the field during of bunker decisions were distributed Final Referee Round 8. via the @NRLBunker Twitter account MORE THAN 694,000 live in-game, accompanied in some instances by edited vision to give PARTICIPANTS fans new insights into the referees’ decision making.

36 SECTION 01 // PLAYING OUR GAME 37 MILESTONES

Inductee to the ‘300 club’ Canterbury centre Josh Morris State of Origin brought up a century of NRL tries became the when he crossed against Manly Cameron Smith became the most capped player in the 109-year 25th player to reach the at in Round 1. On reaching the milestone, Morris and history of interstate Rugby League career milestone of 300 first twin Brett created history as the only when he played his 39th game for grade games (and only the brothers to have both scored 100 the Maroons. Smith overtook Mal first grade tries. Meninga, whose tally of 38 games 11th to do so for a single for Queensland includes 32 State of Club) when he took the Gold Coast prop Ryan James broke the Origins and six traditional interstate field at AAMI Park against all-time record for most tries in matches (1979-81). Smith made his a season by a prop forward. He scored State of Origin debut in Game III of Canberra in the second a try in his team’s elimination final loss the 2003 series and has missed only Preliminary Final. to to eclipse the record of 11 one game since (Game I, 2010, tries by former St George Test prop due to injury). Cronk joined teammate Cameron Jack Holland (1950) and former South Paul Gallen broke ’ Smith in this elite group and it was Sydney front-rower Harry Eden (1975). record for most games as captain of the first time in the history of the the New South Wales State of Origin Premiership that two 300-gamers NRL Coach Milestones team when he led the Blues in Game had appeared in the same team. reached the milestone III. Gallen’s record from 16 games Cronk also equalled the record of 300 games as NRL coach when the finished at seven wins and Grand Final appearances by Raiders met Cronulla at GIO Stadium nine losses. a halfback at six (Bob Bugden in Round 7. He became only the fifth 1956-61). coach to achieve the double of 200 first grade games as a player and Players who have played 300 or 300 as coach. more games for a single Club include: , Corey Parker, Melbourne’s Craig Bellamy became Cameron Smith, , Nathan the ninth coach to reach the milestone Hindmarsh, , of 350 games when the Storm clashed Jason Croker, , with the Gold Coast at Cbus Super , Luke Ricketson Stadium in Round 9. and Cooper Cronk. coach Wayne Bennett reached the remarkable NRL Player Milestones milestone of 750 games as top grade In the 2016 Grand Final, Cameron coach when the Broncos played Smith broke his previous record for Canterbury at ANZ Stadium in most premiership points by a Round 16. in a season – his record tally now Canterbury’s became only stands at 194 points from two tries, the 10th coach in the history of the 92 goals and two field goals. game to notch up his 200th win as first grade coach when the Bulldogs downed Manly at ANZ Stadium in Round 23.

38 SECTION 01 // PLAYING OUR GAME 39 2016 DALLY M AWARD WINNERS

In 2016, Cooper Cronk was named the joint winner of Dally M Player of the Year alongside North Queensland Cowboys forward Jason Taumalolo. It was the second time Cronk had taken out the top honour after his first in 2013, and was only the second time in Dally M history that resulted in a . Cronk was also crowned Dally M Halfback of the Year earning the honours for the fifth time in his career.

FULLBACK OF THE YEAR: PROP OF THE YEAR: PETER FRILINGOS HEADLINE MOMENT: JAMES TEDESCO ‘Golden Point GF Revenge’ WINGER OF THE YEAR: HOOKER OF THE YEAR: CAMERON SMITH HOLDEN CUP PLAYER OF THE YEAR: CENTRE OF THE YEAR: CAPTAIN OF THE YEAR: REP PLAYER OF THE YEAR: CAMERON SMITH FIVE-EIGHTH OF THE YEAR: COACH OF THE YEAR: JAMES MALONEY RICKY STUART FEMALE DALLY M: KEZIE APPS HALFBACK OF THE YEAR: ROOKIE OF THE YEAR: COOPER CRONK ASH TAYLOR DALLY M: COOPER CRONK & LOCK OF THE YEAR: PROVAN SUMMONS MEDAL: JASON TAUMALOLO JASON TAUMALOLO JARROD CROKER

SECOND-ROWER OF THE YEAR: KEN STEPHEN MEDAL: JOEL THOMPSON

40 SECTION 01 // PLAYING OUR GAME 41 \

2016 RETIRING CLASS

The following players were recognised as the Official Retiring Class of 2016:

Broncos Panthers Corey Parker

Bulldogs Raiders Glen Buttriss Antonio Kaufusi

Dragons Sharks George Rose

Eels Rabbitohs

Sea Eagles Tigers Dene Halatau Tim Moltzen

Knights Titans James McManus Jeremy Smith Kade Snowden Todd Lowrie Warriors Ali Lauititi

Players who subsequently retire are captured in future years. The fraternity of players that make up the NRL official Retiring Class are duly recognised for their long service to the premiership – 100 plus first grade matches, with consideration also to representation at a state and/or international level.

42 SECTION 01 // PLAYING OUR GAME 43 2016 VALE

DUD BEATTIE BRIAN FITZSIMMONS KEN THORNETT REBECCA WILSON 27 April 1934 – 19 April 2016 28 September 1941 – 22 June 2016 27 November 1937 – 15 August 2016 22 December 1961 – 7 October 2016 Renowned as one of the toughest Brian Fitzsimmons had a distinguished A superb attacking , Ken Rebecca Wilson was one of Australia’s forwards Australia has produced, career in Queensland as a lightning Thornett played 130 matches for foremost female sports journalists Beattie played all his Club football fast striker for the ball in the days Parramatta between 1962 and 1971, who had a long history in Rugby for Ipswich for more than a decade when scrums were contested. The and was captain-coach of the Club in League. Wilson was a columnist with from 1952. The highly respected warrior-like hooker battled 22 times 1965-66. He represented Australia in The Daily Telegraph and The Sunday scrummager represented Queensland for Queensland between 1965 and 22 matches in 1963-64, including Telegraph, as well as a regular on on 19 occasions and played 12 Tests 1971 and represented Australia on 12 Tests and was named as one of radio and television sports programs. for Australia between 1959 and 1962 nine occasions, including the 1968 the 100 Greatest Players of the She privately fought a battle with in the ‘all Ipswich front row’ that World Cup. Century in 2008. Thornett was cancer over a number of years before included Noel Kelly and Gary Parcell. inducted as a Legend of the she passed away in Sydney, aged 54. His contribution to the game The trio played together on the 1959- Parramatta Club in 2002 and had the continued long into retirement 60 and at the 1960 western grandstand of Parramatta RON MASSEY through club coaching in Townsville World Cup. Stadium named in his honour. He died 17 October 1929 – 19 September 2016 and as part of the steering committee in Sydney on August 15, aged 78. Following his retirement he served the which did the groundwork for the The legendary Ron Massey was right- game as a long-serving Queensland admission of the North Queensland hand man to the great Jack Gibson at BRIAN JOHNSON and Australian selector and was on Cowboys into the NRL in 1995. He Eastern Suburbs and Parramatta and 26 June 1956 – 12 January 2016 the selection panel that chose the first was named hooker in the North a close confidante of Wayne Bennett ever Queensland State of Origin squad Queensland Team of the Century Johnson joined the Dragons in 1979 for 30 years. Known for having in 1980. In 2009, he was made a Men in 2008. and scored in the Club’s 17-13 Grand one of the sharpest football minds, of League Honouree alongside his Final victory over Canterbury. The Massey travelled with Gibson to the 1960 Australian front row partners, 1980 Dally M Fullback of the Year US to study techniques and trends Kelly and Parcell. He died on the 4 March 1950 – 24 June 2016 scored 56 tries from 161 first-grade in , and pioneered Sunshine Coast, eight days shy of his games during a seven-year career video analysis of Rugby League in Pierce played 210 matches for 82nd birthday. with St George. Johnson switched the 1970s. Cronulla between 1969 and 1980, to Eastern Suburbs in 1986 before including the brutal 1973 Grand Final He served on Video Review panels ROBERT CULKIN linking with English club Warrington against Manly and led the Sharks to for both the ARL and the NRL, was 11 – 3 September 2016 as a player and coach. The Dapto their 1979 Amco Cup win. Following Cronulla Sharks CEO in 1990-91 native, aged 59, passed away after Born during the First World War, the 1973 Grand Final, he made the and was in the coach’s box alongside a long battle with Alzheimer’s disease. Culkin moved to Sydney in 1944 from first of two Kangaroo tours, and Wayne Bennett for St George Wellington, in country NSW, where went on to play 24 matches for his Illawarra’s 2010 Grand Final win RON SADDLER he trialled with South Sydney but country. In 1978 he became the first over the Sydney Roosters. 14 March 1942 – 12 May 2016 was persuaded by friends to take up Cronulla player to captain Australia. refereeing instead. He coached the club in 1981-82 A proud Wiradjuri man and centre and in 2005 was named as a Sharks renowned for his tough defence, Up until his passing at 100 years Immortal. He bravely fought cancer Saddler played for Eastern Suburbs young, Culkin was the oldest grade for over a decade before passing away from 1963-71 and for Australia in referee, the oldest member of the New on the Central Coast in June, aged 66. 1967-68. Saddler was among the first South Wales Referees Association as Indigenous players to captain NSW in well as the oldest member of the Men 1967. Upon his retirement, he captain- of League Foundation. coached Murwillumbah Brothers for a number of years in the 1970s. He resided in the Murwillumbah area until his death in May 2016.

44 SECTION 01 // PLAYING OUR GAME 45 SECTION DELIVERING 02 OUR GAME

46 SECTION 02 // DELIVERING OUR GAME 47 NRL CLUBS

The NRL Clubs are the key In its second full year of operation, MEMBERSHIPS MEMBERS 2015 2016 % CHANGE stakeholders in the game the FRMC continued to deliver It was another record-breaking strong results, signing up more and were instrumental in year for membership across the than 20,000 members. Broncos 28,556 36,203 27% game in 2016. making the 2016 season Improvements in structure and such a success. For the first time in the game’s history, processes will drive continued growth Bulldogs 18,240 20,703 14% there were more than 10,000 members in memberships generated by the But by any measure, it was the year for each of the 16 NRL Clubs. FRMC in 2017. Cowboys 14,330 19,676 37% of the Shark! Membership grew by 11 per cent The Cronulla-Sutherland team to 327,392 loyal and passionate NRL Business Academy Dragons 18,117 17,932 (1%) celebrated its 50th season in the registered members. Membership numbers and career Eels 22,824 23,779 4% competition by winning its maiden The Brisbane Broncos matched their opportunities within the NRL grew Premiership and delivering the game strong on-field performances by once again courtesy of the NRL its third consecutive fairy-tale finish delivering a new membership record Business Academy. Knights 14,021 12,110 (14%) to a season. of more than 36,000 members – up Now in its second year, the program The , who have an 27 per cent on the previous year. saw 31 students from six universities Panthers 19,884 20,195 2% outstanding finals record over the The Clubs recording the biggest across Australia and New Zealand last decade, went within a whisker increases in memberships were the take part, with more than 70 per cent Rabbitohs 35,311 32,813 (7%) of taking out the Premiership and Warriors (67 per cent), Tigers (59 per of the group securing employment continue to be one of the most cent), Raiders (52 per cent), Cowboys following their internship. Raiders 10,025 15, 239 52% consistent Premiership performers. (37 per cent) and Sharks (35 per cent). The Manly-Warringah Sea Eagles and Roosters 16,682 14,458 (13%) also acknowledged Fan Relationship their 70th year in the competition. Management Centre Sea Eagles 12,265 13,351 9% The importance of strong and For the first time in 2016, all 16 sustainable growth for all Clubs NRL Clubs had two centralised NRL Sharks 10,610 14,325 35% remains a focus for the NRL as the employed representatives working game continues to engage more with them from Relationship Storm 14,788 17,518 18% people and partners than ever across Management Centre (FRMC). Their a variety of platforms – games, events, job is to help drive more members Titans 11,508 10,278 (11%) grassroots, media and digital. for the Clubs through proactive communication with existing and Warriors 10,962 18,350 67% potential members and improving the experience for members. 9,342 14,879 59%

NSWRL & QRL 26,741 25,583 (4%) 33,186 Total 294,206 327,392 11% INCREASE ON CLUB AND STATE MEMBERSHIPS IN THE PAST 12 MONTHS

48 SECTION 02 // DELIVERING OUR GAME 49 COMMERCIAL PARTNERSHIPS AND MAJOR EVENTS

The world of sports partnerships Fan vision and images were brought Regular Club and State commercial The game remains fortunate to This year we concluded a landmark is evolving. Corporate partners to life in the narrative and advertising, workshops were held to identify best have the support of many of the deal with our wagering partner want tangible returns for their with the campaign having a positive practice and develop commercial nation’s leading brands, including Sportsbet. This deal has many investment. In 2016 the game invested impact on memberships, TV audiences opportunities for investors. our Premiership naming rights non-financial benefits for the game in a restructured commercial and and match attendances this season. partner Telstra. including the creation of an innovative For the second consecutive season, marketing team to deliver better responsible gambling program. A focus on delivering the highest the NRL successfully partnered with In 2016, we focused on finding outcomes for fans, partners and quality and most engaging experience Clubs throughout the Telstra NRL innovative ways to bring our partner Holden, our naming rights partner government. The restructure resulted for members, partners and fans at Premiership Finals Series to deliver brands to life. We also celebrated our for State of Origin and the Under 20s in positive commercial outcomes with the most affordable prices helped the an average crowd of more than 18-year relationship with Telstra by competition, activated one of the most strong growth in commercial revenue game deliver a 12 per cent increase 34,000 per game, as well as an delivering over 100 hours of media successful grassroots campaigns and margin. in non-broadcast revenue, up $15 increase in revenue and hospitality exposure for Telstra, and through the in the game’s history through their Our marketing campaign themed million annually, including a 55 per earnings across the four Australian Telstra Thanks program created over Junior State of Origin campaign. ‘History Happens’, went live at the cent growth in sponsorship revenue. states and territories where Finals 30,000 live Premiership experiences This drove a net promoter score beginning of 2016 across multiple Series matches were played. for Telstra customers. 2016 also saw a renewed commitment increase of 13 points for females media and social platforms, with a call to develop a stronger whole-of-game In corporate partnerships, our between the ages of 35 and 54. to fans via social media to submit their commercial program that integrates focus is on not only creating great footage of history-making moments game-wide assets across the ARLC, exposure for our partner brands experienced live at matches. States and Clubs. but authentically connecting our five million passionate fans with our partners’ products and services.

50 SECTION 02 // DELIVERING OUR GAME 51 COMMERCIAL Harvey Norman is another example In 2016 we also welcomed Diageo MAJOR EVENTS »»One of the most successful Finals »»A Grand Final record merchandise of a long-term partnership that has as a major naming rights partner Series in history with stadiums sale with ANZ Stadium covered in PARTNERSHIPS AND grown significantly over time. The for Bundaberg Super Saturday and Highlights from the at 90+ per cent capacity across a sea of blue Cronulla supporters MAJOR EVENTS CONT... partnership extends well beyond official spirit of the Premiership 2016 major event the nine games, played in four »»A new position for the Dally M traditional assets, for example their and . Australian states and territories awards on Wednesday night During Origin, the CUB VB Sheds sponsorship of the Jillaroos includes season included: and an average crowd of over of Grand Final week that also entertained over 15,000 fans as part Our focus in 2017 is to continue to personal mentoring of players by 34,000 across the series included a memorable fan day of an activation outside the stadium. develop new ways of creating value »»A near capacity Test Match in CEO Katie Page. »»The Finals Series also achieved an on Thursday at the Sydney CUB and SAB Miller, for the first time for not only our corporate partners Newcastle in May and a sold-out average audience of 1.7 million Opera House forecourt. worldwide, allowed a brand to alter Harvey Norman’s investment in the but also for our fans, through better Test Match in Perth game includes the Premiership, live experiences and brand activations viewers per game and a 38 per cent their colours with VB turning Blue »»Announcement of further premium All Stars week, Jillaroos and the as well as connecting partner increase in digital and social in support of their relationship with events planned for Western Women in League program. products and benefits with our loyal media engagement the NSWRL. Australia including a State of fans and dedicated members. Origin match in 2019 and other Premiership games

52 SECTION 02 // DELIVERING OUR GAME 53 SUPPORTING CLUBS, NSW COUNTRY STATES & AFFILIATES RUGBY LEAGUE

The NRL continues to have The NRL competition requires 16 CLUBS NSW Country Rugby League Further highlights for 2016 included dedicated resources in its Club viable NRL Clubs. In line with the NRL’s oversaw another increase a sold-out Country v City fixture at and State Services team who work strategic objective to strengthen Clubs Across the portfolio of Club loans, Tamworth’s Scully Park Regional closely with all Clubs and States to so they are sustainable and resourced an impairment charge of $7.52m in participation in 2016, Sporting Complex, an extended U16s improve their financial sustainability. to perform and grow; four Clubs was taken in 2016 ($8.6m in 2015). with more than 55,000 and 18s Representative program and Notwithstanding the impairment, This dedicated team provides a are in receipt of loans in 2016. players taking the field successful tours of Perth and Samoa variety of tools including business no Club loans were forgiven and for our Country Representative teams. A full review of the recoverability planning, benchmarking and accordingly all remain payable in each weekend from almost of the loan portfolio was Additional highpoints of 2016 governance support. full according to their terms. undertaken in 2016. 500 clubs across regional included: New South Wales. »»Country Firsts and U16 Representative Teams featuring in But it was the Women’s game once the historic Samoa v Fiji Test Match again which showed the greatest at Apia Park surge in popularity; with more than 7000 players taking part in tackle »»The Gunning Roos taking out 2016 Telstra National Grassroots Club Clubs, States and Affiliates Loan & Investment Portfolio as at 31 October 2016 and tag competitions in all groups across the state. of the Year »»A successful CRL Pathways and Women’s participation has grown an Development Camp featuring over Clubs States Affiliates Total astonishing 139 per cent over the 350 players, coaches and trainers last four years, with 50 per cent of all at the Sydney Academy of Sport nationally registered female Rugby NO. OF LOANS 4 0 0 4 in Narrabeen League players now participating in Value of Loans & Investments ($m) Country Rugby League competitions. »»Bega Roosters Kezie Apps winning Dally M Female Player of the Year. Total Loans 32.4 0.0 0.0 32.4 This season also saw the introduction of Ladies League Tag into the Senior Gross Drawn Loans 28.2 0.0 0.0 28.2 Country Championships for the first time. Loan Impairment (16.0) 0.0 0.0 (16.0)

Loan Write-down 0.0 0.0 0.0 0.0

Net Drawn Loans 12.2 0.0 0.0 12.2

Undrawn Loans 4.2 0.0 0.0 4.2

Note: For simplicity of presentation, Wests Tigers and are noted as one Club in the above table

Key terms Loan recipients at Note: Term: 31 October 2016 Additional to the loans are other loans At call to six years Clubs: St George Illawarra Dragons, to NRL Clubs of $1.5m per Club which have been issued as at 31 October Security: Wests Tigers, Balmain Tigers, and 2016. These have been reflected Unsecured (intercompany) separately in Other Receivables (Non- and secured Current) in the Financial Statements. Interest: Arm’s length/market-based

54 SECTION 02 // DELIVERING OUR GAME 55 NSW RUGBY LEAGUE

In 2016, the NSWRL enjoyed »»NSWRL launched the 2016 season Competitions a successful year on and off with the announcement of Intrust Super as the major new naming »»Almost 39,000 players registered the field as the organisation rights sponsor of the state’s premier to take part in the NSWRL’s celebrated milestones, competition, the Intrust Super 11 Junior League competitions in Premiership NSW 2016, which included a 35 per cent broke records and achieved growth in female participation »»The 2016 NSWRL season was great success. again another fantastic spectacle, »»More than 3250 games were with Mounties creating history in managed by the NSWRL, with Significant steps were taken to becoming the first Club since St assistance and support provided achieve long-term growth and success for a further 2000 games The NSWRL is in a strong and exciting George in 1985 to reach all three for the organisation. NSW Minister for position moving into the future, as NSWRL senior grade Grand Finals – »»Importantly, more than 3200 Sport, the Hon. Stuart Ayres, joined illustrated by the following highlights Intrust Super Premiership NSW, Ron children from more than 200 NSW VB Blues coach Laurie Daley in 2016: Massey Cup and schools in Western Sydney and NSW Rugby League Chairman »»The Illawarra Cutters celebrated attended Australia’s biggest Dr OAM to turn the »»The next generation of NSW Blues junior Rugby League carnival, first sod on the $20 million Centre of players claimed all three pieces their first Intrust Super Premiership NSW title on a memorable day the All Schools event Excellence in August. of silverware, winning the Under at St Marys. 16s, 18s and 20s State of Origins, in which NSWRL said goodbye to The construction of the facility, highlighting the success of the one of Rugby League’s most iconic to be completed at the end of 2017 NSWRL Pathways Program venues, Parramatta’s Pirtek Stadium. at Sydney Olympic Park, will be The Cutters went on to win the »»NSWRL teams won the National a game-changer, nursing NSWRL’s National Intrust Super Cup over Junior Representative titles, with the next generation of talent. QLD titleholders, (SG Ball) winning The Centre of Excellence will feature the U18s crown and Parramatta Eels »»More than 600 women and the highest quality facilities to ensure (Harold Matthews) undefeated in teenage boys and girls took the longevity and future success of claiming the U16s championship part in one of Australia’s biggest Rugby League in NSW. multicultural Rugby League »»The NSWRL Hogs For The Homeless carnivals, the Harmony Cup, one Despite falling short in the State of program raised almost $150,000 of many community football Origin Series, NSW VB Blues coach for Father Chris Riley’s Youth Off tournaments held by NSWRL, Laurie Daley blooded eight debutants The Streets organisation along with the Cabramatta Nines, and NSW won the Under 16s, 18s and »»More than 650 guests attended the Immortals Challenge and the 20s State of Origin contests. prestigious Medal, won All Schools Carnival by NSW VB Blues second-rower The NSWRL continues to strengthen »»New alternative formats of Rugby Josh Jackson, the first Canterbury its commitment to the growth and League – Weight and age (W8s), Bulldogs representative to claim development of the women’s game, Mates (M8s) and Friday Night the honour with NSW winning the Interstate 9s – were introduced in the off- Women’s Challenge over Queensland »»More than 2300 Junior League season as part of the NSWRL’s pilot for the first time in 18 years. participants across the state signed program, trialling modified fun, NSWRL’s ‘Respect’ Pledge, while all family-friendly formats of the game. players and coaches shook the hand From juniors to seniors, these three of the referee as part of a game- programs saw five competitions run wide initiative aimed at stamping across Sydney as part of an exciting out unacceptable behaviour during new concept to attract more people Respect Round in June to our game.

56 SECTION 02 // DELIVERING OUR GAME 57 QLD RUGBY LEAGUE

A new era for Rugby League The program aims to reduce the in Queensland began when stigma around mental ill health and increase mental health literacy across Key numbers in 2016: the XXXX Maroons won their grassroots Rugby League clubs. »»60,794: The number of first series with new Coach In addition the NRL, QRL and registered players in QRL Kevin Walters at the helm Queensland Government have Competitions. Registered female participation grew by in June. committed to a new Footy Facilities Fund from 2017 to help deliver local nearly 13 per cent between 2015 and 2016 The Maroons’ series-clinching win rugby league infrastructure projects »» against the Blues at Suncorp Stadium to promote participation growth. 48,000: Kilometres recorded in the QRL motorhome which was followed by the official opening On the field, the State continued supports the outback Rugby of the new Queensland headquarters. its renowned production line with League community Rugby League Central Queensland three Queensland Academy of Sport »»$90,000: Total revenue raised is now home to nearly 100 QRL, NRL, Emerging players – , Justin by the local clubs and leagues Men of League, Touch Football and O’Neill and – all making who hosted Intrust Super Cup 2017 Rugby League World Cup staff. their Origin debuts under Walters. Country Week matches Second tier Rugby League went Other significant off-field »»148,652: The number of from strength to strength with the developments this year included television viewers (combined 2016 Intrust Super Cup culminating the growth of the QRL’s Digital metro and regional audience) in the Grand Final played in front of department, which recorded some who watched the Intrust Super nearly 7000 fans at Suncorp Stadium astonishing numbers as fans engaged Cup Grand Final between the in September. with the game in record numbers. Burleigh Bears and Redcliffe Wellbeing and Education went to More than 148,000 television viewers Dolphins a whole new level as well, thanks to watched all the live action as the »»497: the number of games in the game’s strong relationship with Burleigh Bears clinched their first Queensland’s Intrust Super the State Government. premiership since 2004. Cup collectively played by 17 players involved in the Grassroots clubs and their local Earlier in the year, the Bears travelled Melbourne Storm’s NRL communities will be the major to Charleville in the south-west of Grand Final squad beneficiaries after the government Queensland as part of the Intrust committed close to $1 million in Super Cup’s ‘Get in the Game’ Country »»$1 million: State Government funding for the NRL’s State of Mind Week Round. funding driving the NRL’s State of Mind program for grassroots program in Queensland. Six games in total were played in clubs in Queensland regional areas in a major boost for the sport in the bush. »»72: The combined number of years Major Partners XXXX, Participation numbers across Suncorp, Canterbury, Intrust the State remained steady, with Super and Star Entertainment 60,794 players signing up to play Group have been backing the in QRL competitions. QRL and Maroons »»37,066,780: online video plays recorded by the QRL Digital team.

58 SECTION 02 // DELIVERING OUR GAME 59 NRL ACROSS AUSTRALIA – AFFILIATED STATES

Support and interest for Northern Territory Western Australia Footy Facilities Fund Rugby League across the There were a total of 2400 players Western Australia delivered another »»Increasing participation opportunities country continued to grow registered in the local competitions impressive year for the game with »»Improving the sustainability and in 2016 with more than which stretch from Darwin to two NRL Telstra Premiership fixtures, safety of local, grassroots Rugby Katherine and as far as Gove to a sold out October Test Match and League competitions through 52,000 people attending Alice Springs. the announcement of both a Rugby facilities that help strengthen League World Cup double header in an NRL match outside The Northern Territory hosted existing clubs or grow new clubs 2017 and a State of Origin match in the traditional East Coast another two successful matches »»Promoting the game throughout 2019 to be held in Perth. strongholds. between the Parramatta Eels and Gold local communities Coast Titans, including a pre-season It resulted in an increased level of »»Providing improved access and Total participation from the trial in Alice Springs in front of more interest in the game commercially facilities for all, irrespective of Affiliated States remained steady, than 2400 fans which ended in a draw. as well as growth in television age, gender and ability. ratings, despite a slight downturn in while a record number of more than Rugby League in Tennant Creek participation figures, with more than 68,000 school children participated was revived with the 3300 players registered to play in NRL programs delivered by Game travelling more than 500km to play Rugby League. Development Officers. Alice Springs for the Desert Cup. To support this growth in interest, the Furthermore, Darwin will host The Perth metropolitan competition NRL announced a new National Footy a quarter-final match as part of the continued to be the standout State Facilities Fund of $3 million to support Rugby League World Cup in 2017. competition, while the NRLWA continued growth and participation of Men’s team took out their seventh Rugby League at all levels. Victoria consecutive Combined Affiliated States title in South Australia. The fund aims to improve the quality, A record 3745 registered players from availability and standard of local 200 teams across Melbourne and The NRL also appointed a new Game leagues and facilities across all state Regional Victoria saw Rugby League Development Officer to the Bunbury and territories, and will see a total of in Victoria grow by eight per cent in region to continue the growth of the $3 million seeded into the fund to be 2016. Two new clubs were established game at the junior, schools delivered over the next six years. in the metropolitan competition, while and grassroots level. the regional competitions continued South Australia to flourish. Victoria won the Under 18s competition at the Affiliated The NRL South Australia restructure States Championships for the second allowed for a new competition to be consecutive year, with the Opens team formed in , which includes also taking out top spot. four new clubs and saw player numbers reach approximately 1000. Tasmania South Australia played host to the Combined Affiliated States Carnival Tasmania continues to be supported in June and Kiowa Goodman from by NRL Victoria, with an Operations Mount Gambier was awarded the Manager responsible for delivering Women in League Achievement Award both Rugby League and Touch Football for her outstanding and significant to juniors through schools-based contribution to growing the game programs in Hobart. in the region.

60 SECTION 02 // DELIVERING OUR GAME 61 SECTION DEVELOPING 03 OUR GAME

62 SECTION 03 // DEVELOPING OUR GAME 63 INTEGRITY & GOVERNANCE

Nothing is more important PLAYER BEHAVIOUR The investigation into the Parramatta than the integrity of our Eels Club ultimately uncovered & ILLICIT DRUGS a history of cheating game, both on and off 2016 saw some player behaviour extending over several years. the field. incidents that damaged the image As a result, the Club incurred of the game. However the NRL Rules sanctions including a $1 million fine 2016 saw significant increases in helped ensure that where incidents and the stripping of all competition funding devoted to the NRL Integrity occurred they were dealt with points accrued to Round 12 of the & Compliance Unit and our integrity appropriately by the Player’s Club 2016 Season. The Club was also programs. The Integrity Unit is or, in certain cases, the NRL directly. stripped of its 2016 Auckland Nines charged with ensuring compliance The year also saw improvements in title and five Club Officials had their with all aspects of the NRL Rules, Club compliance on integrity matters, registrations with the NRL cancelled. from the Code of Conduct and Player including reporting and handling Following imposition of the sanctions behaviour to anti-doping regulation of incidents. the NRL worked with the Club to and the NRL Salary Cap. The NRL has maintained its recommend governance structures commitment to educating players on that would help return the Club BROADER AND the dangers of illicit and hazardous to strength. STRONGER drugs through the game’s welfare- focused drug testing policy, which RELATIONSHIPS completed its second year as an NRL Through its work in 2016, NRL administered program. Integrity has broadened and strengthened its relationships with SALARY CAP State and Federal Police as well as other enforcement and regulatory The NRL Salary Cap operates to bodies. This work has included ensure that playing talent is more liaising with NSW Police in an ongoing evenly spread across the 16 NRL investigation into alleged match- Clubs. It remains one of the key fixing in the NRL Competition. The factors behind why the NRL Telstra integrity of our game is fundamental. Premiership remains so close and In upholding the game’s integrity, the competitive each year. NRL has made clear that any person In 2016 the Salary Cap Auditor found to have engaged in match-fixing and NRL Integrity conducted one can expect a life ban. of the largest investigations in the The NRL has also strengthened its NRL’s history into a Club’s salary relationships with sports wagering cap compliance. operators through its network of Integrity Agreements. These Agreements facilitate the sharing of information on wagering activity in the interests of identifying integrity risks.

64 SECTION 03 // DEVELOPING OUR GAME 65 NRL SOCIAL MEDIA & DIGITAL CONTENT

Our fans viewed and shared »»We’re connecting through vision – In 2016, the NRL relaunched the more Rugby League content more than 170 million video views home of grassroots Rugby League, across NRL’s official channels PlayNRL.com in 2016 than ever before. in 2016. The new site, optimised for mobile viewing, offers players, coaches, The NRL continues to enhance its Social media continues to be one volunteers, trainers and referees thriving digital and social media of the key drivers of memberships, more advanced and easy-to-deliver footprint with more Australians attendances and connections resources available than any other following the game on Facebook than with fans. any other global sporting code or team. sport in the country. This was never more evident than There are more than 150 coaching »»Our fan base is strong – a cumulative when the NRL partnered with activities in video and written format, audience of 11 million people follow Snapchat during the 2016 NRL Finals 50 pre-built training sessions across the game on social media through to produce exclusive content within all age groups that even feature some Facebook, Twitter, Instagram and the Snapchat app with fans submitting of the game’s biggest stars. Snapchat across NRL, Clubs and their perspective of our game into State Leagues officially curated ‘live stories’. • NRL saw a 29 per cent growth 2016 also saw the launch of the NRL across Facebook, Twitter and Rookie, the NRL’s first realityTV show. Instagram The show’s ten episodes aired across • NRL Facebook now has more than the with an average 1.32 million fans audience of more than 450,000 NRL DIGITAL MEDIA / • Instagram alone had a 61 per cent people per episode. year -on-year growth increase After ten gruelling weeks of extreme »»We’re at the forefront of innovation challenges, hard training and some TELSTRA PARTNERSHIP – the first sport in the world to great football, the NRL Rookie launch a ‘bot’ on the globally culminated with Lou Goodwin of West popular Facebook Messenger Wyalong signing an NRL contract The NRL and Telstra continued its A plan to deliver tailor-made and Former Origin players and platform, during the Holden State with the for the strong and successful partnership snackable content specifically for experienced the of Origin series, beating the likes of 2017 season. in 2016, with the NRL Digital Media fans to consume on the go resulted game in 360-degree Virtual Reality, the NBA in the process team providing the content, resource, in another record breaking year in from the perspective of current »»Real-Time engagement – The NRL expertise, innovation and day-to-day digital. The Official NRL App from players and coaches with the NRL launched a first-of-its-kind real-time management for NRL Digital. Telstra saw a 25 per cent increase pioneering bringing this level of in audience, a 57 per cent increase technology to fans to put them in auction of previously unattainable The continued growth of Rugby in visits and a 60 per cent increase places they’ve never been before. Holden State of Origin game-used League online was serviced via the in engagement, with the number of items. Fans were given the chance suite of NRL Digital assets and apps people watching live games on their to purchase, via social media, from NRL.com, NRL Clubs, State mobile or tablets more than doubling players jerseys, shorts, headgear, bodies as well as the popular NRL year-on-year. In fact, more than 100 socks and boots as well as corner Tipping and NRL Fantasy games. posts / pads and even the game million minutes of live video was ball, live as the game unfolded with Content was key in 2016 streamed in 2016 for the first time. all proceeds going to NRL Mental and the NRL Digital Network NRL Digital continued to innovate with Health charities delivered more content Telstra, this time alongside Samsung Australia with Virtual Reality on to more people than Australia’s biggest sporting stage, ever before. Holden State of Origin.

66 SECTION 03 // DEVELOPING OUR GAME 67 SECTION 04 OUR COMMUNITY

68 SECTION 04 // OUR COMMUNITY 69 THE NRL COMMUNITY

Community is not just part In 2016, our work in the community of our game – it is our game. impacted the lives of hundreds of thousands of people, showing the significant reach and ability of the It’s our community that binds us game to give back to the people and together and underpins everything communities that make our game we set out to achieve, both on and so great. off the field. The year culminated in a host of The vision is to lead and inspire Rugby League volunteers, from people to be the best they possibly Thursday Island to Mount Gambier, can be by providing pathways and being celebrated at the 10th opportunities to live positive and annual NRL Community Awards, respectful lives. acknowledging some of the game’s The NRL’s community programs many unassuming heroes and their have enormous reach, spanning tireless community work. communities across Australia as well as into New Zealand, Papua New Guinea, Fiji, Samoa and .

MEETING ONE OF OUR The competition consists of players from all over the islands of the Torres NRL COMMUNITY Strait such as Badu, Mobiag and CHAMPIONS Iama. Dinghies full of league players clontarf can be seen arriving on the beach foundation Meet George “Terry” starting from Friday evening through Abednego – the 2016 NRL to Saturday mornings in readiness Community ‘Volunteer of for the games. the Year’ Award winner. Whether it’s setting up the field, cooking the BBQ, securing sponsorship When it comes to Rugby League in the for the Club or mentoring other Torres Strait, there is one man that is coaches, Terry can and does do it all. the backbone, the heart and the soul. He is an inspiring leader for the area Terry is the driving force, working and committed to all forms of the tirelessly to create opportunities for game whether it be for juniors, the people of Thursday Island and women or seniors. the outer Islands to participate in the In 2016 Terry was recognised for game of Rugby League. his incredible contribution to the Terry is the President of the Zenadth game and named the national NRL Kes Rugby League, which is a five team Community ‘Volunteer of the Year’. competition based on Thursday Island.

70 SECTION 04 // OUR COMMUNITY 71 NRL HEALTH Known as State of Mind Ambassadors, NRL LEARN NRL RESPECT The NRL remains committed to these men and women have a close utilising its powerful voice and reach The NRL is a powerful voice for personal connection to mental 72% The NRL runs a range of programs The NRL are champions for to stand by our expert partners, the physical and mental health and wellbeing, and are committed to less perceived stigma aimed at improving education, developing self-respect and social Full Stop Foundation, Our Watch and wellbeing, promoting the benefits encouraging our communities to enhancing employment opportunities, responsibility to encourage inclusion White Ribbon, to take action to prevent of sport and exercise to help people improve their own mental health opening new pathways and providing within our communities. violence against women and children. feel healthy, positive and connected. life skills for both children and literacy and seek help no matter Our highly successful suite of adults alike. Mental illness doesn’t pick a side, how big or small the problem may be. programs – including In League “Sporting clubs and so the engagement of the game’s The NRL’s State of Mind program aims 59% The programs promote the In Harmony and Tackle Bullying – organisations bring together elite playing group has been key to reduce the stigma around mental improved knowledge of importance of study, education and encourage everyone in the game large numbers of people in addressing stigma and shifting illness by creating positive discussion effective social support working hard to achieve goals. This to speak up against bullying, and are a ready-made behaviour. is important as people go from the violence, racism and any other and connections in our communities, environment to promote and encouraging people to seek help. classroom to the locker room. form of discrimination. women’s participation In 2016 the program was expanded to NRL Learn programs and include a grassroots program. partners include: and opportunities to The results of this initiative have 98% eliminate gender-based »»Rugby League Reads been outstanding: discrimination, disrespect are now more likely to »»Dream Believe Achieve 350 for women and violence- seek professional help »»School to Work (Department of Prime Minister and Cabinet) HOURS supportive attitudes. It is »»NRL Values program pleasing that this is what of face-to-face delivery »»NRL Learning Centre the NRL is doing and the of our In League code should be commended In Harmony program for providing ongoing In 2016, the NRL stepped up its awareness towards ending 250,000 ‘Voice Against Violence’ program discrimination and violence with additional resources in a against women.” school children educated on continued and united resolve to the importance of wellbeing stand up, speak out and take action “There’s nothing shameful Mary Barry during Community Carnival against domestic violence. Our Watch CEO about speaking about issues The message is simple – violence in or problems that you’re any form is unacceptable, especially going through. People against women and children. are there to help you and The expanded Voice Against Violence support you in any way initiative saw the introduction of an you need.” awareness campaign that featured Australian Kangaroos Coach Mal Joel Thompson Meninga, a new website, and Ken Stephen Medal winner and a grassroots program designed to State of Mind Ambassador educate 16-18 year olds in Clubs regarding respectful relationships.

72 SECTION 04 // OUR COMMUNITY 73 INDIGENOUS On the field we once again witnessed With the support of our Clubs, the amazing success of the Harvey the program has been supporting STRATEGY Norman All Stars and the commitment Indigenous youth since 2011 and has of Clubs and players during the witnessed more than 650 students Rugby League is a Indigenous Round. participate in the program. fundamental part of the On the field, the game saw 13 The successful transition rate from lives of many Aboriginal Aboriginal and Torres Strait Islander school-based studies to employment and Torres Strait Islander players make their NRL debut. is 98 per cent – greater than the Additionally, a record 42 per cent national average of 62 per cent for peoples and their of players who started the Round similar education and employment communities. 13 clash between the South Sydney outcome programs. During 2016 and Rabbitohs and Gold Coast Titans heading into 2017, the program was Whether it is participating in regular were Aboriginal and Torres Strait extended to support an additional 500 competitions as a player, referee, Islander players, a feat unmatched participants right across the country. coach, volunteer or a spectator, being in Australian sport. In addition, construction of NRL involved in Indigenous carnivals that Off the field we are committed to Cowboys House – an accommodation take place or attending the wonderful increasing Indigenous employment solution for Aboriginal and Torres All Stars game, the passion of across the game and continue to roll Strait Islander young men from Aboriginal and Torres Strait Islander out cultural awareness training across remote Queensland attending peoples towards Rugby League our staff network. The organisation secondary school in Townsville – is unrivalled. continued to strategically engage was completed in 2016. 2016 AMBASSADORS Adam MacDougall The Game’s commitment to Aboriginal and invest in the services provided by Accommodating 50 students, the and Torres Strait Islander peoples Aboriginal and Torres Strait Islander House will provide educational, Based in many locations across Anthony Minichiello Luke Bailey was further enhanced in 2016 with businesses throughout 2016. employment and training Australia and New Zealand, our NRL the establishment of the Indigenous opportunities in a culturally Ambassadors assist in the delivery Alex McKinnon Strategy Team. With the development The NRL School to Work appropriate, safe and engaging of Community and Wellbeing and Matt Cooper of the Game’s Indigenous Engagement program has given young residential environment. Funded Education programs as well as working Matt King Strategy in 2016 and the ongoing by the Australian and Queensland across major events, sponsorship and Indigenous students the Brent Tate Matthew Bowen implementation of our third Governments, the House is the Premiership season. confidence to aspire to managed by the Cowboys Reconciliation Action Plan, our The NRL Ambassador program achieve more in their lives. Community Foundation dedication to providing opportunities consists of former Rugby League and supported by the NRL. for Aboriginal and Torres Strait players who are passionate about Petero Civoniceva Islander people both on and off the The program supports and mentors using their profile to create a positive Renae Kunst young Indigenous students to stay field continues to grow from strength difference in the game. to strength. at school, encourages them to Danny Buderus achieve their goals, and assists Forty former Rugby League stars Darren Lockyer them in transitioning into further were appointed as ambassadors David Simmons Samantha Hammond education and employment. in 2016, with 15 new ambassadors George Rose Shaun Timmins to the team, including six female ambassadors, our first Kiwi Fern Georgia Hale Stephanie Hancock and six Indigenous ambassadors. Jason King Tallisha Harden Our ambassadors include: Tom Learoyd-Lahrs The success of the NRL’s School to Work program was John Skandalis acknowledged on the international stage in 2016 with the NRL winning the Global Governing Body of the Year at the Beyond Sport Awards in London.

74 SECTION 04 // OUR COMMUNITY 75 RUGBY LEAGUE MEN OF IN THE PACIFIC LEAGUE

It was another big year for Rugby PACIFIC OUTREACH The NRL’s Pacific Outreach Program The NRL continued its strong support After more than 3600 votes were “Rugby League is blessed League in the Pacific in 2016, aims are to: for The Men of League Foundation cast by the Rugby League public, the to have such generous fans both on and off the field. PROGRAM in 2016, highlighted by the Men of final result was unveiled at The Men 1. Improve student engagement League Round in Round 20 of the of League Foundation Gala Dinner, who never give up on their Our community programs, with The NRL’s Pacific Outreach Program is with education in and out of the NRL Telstra Premiership season. with Darren Lockyer named as the team and never hesitate support from governments, our a partnership between the Australian classroom via communication Captains’ Captain. commercial partners Digicel and Government (through the Department of positive social messages; The Men of League Foundation to lend a hand when those GE, throughout Papua New Guinea, of Foreign Affairs and Trade), the supports the men, women and children The Men of League Foundation around them are doing 2. Increase opportunities for Samoa, Tonga and Fiji helped deliver Commission of the Rugby League community who has distributed over $4,500,000 in empowerment of females it tough.” the game to more people in the Pacific and the Governments of Papua New are in necessitous circumstances, be benevolent support to those from the Guinea, Fiji, Samoa and Tonga. of all ages; and than ever before. they volunteers, official, referees, long- Rugby League family in need since its Peter Collins 3. Improve organisational and retired players at all levels and their formation in 2002. Support is given The highlight this year was the historic The program is much more than Men of League CEO management capacity of Rugby dependent families. to those from all levels of the game Test match Samoa hosted against the game of Rugby League. The League in the Pacific. who have suffered an injury or illness Fiji in Apia on 8 October to celebrate power of the NRL is used to engage In 2016, The Men of League and are in financial hardship, from 30 years of Rugby League in Samoa. communities on important issues Numbers from the Pacific Foundation, in partnership with the grassroots canteen staff through to It was the country’s first official Test such as social inclusion, health, Australian Kangaroos, announced »»150,000 Rugby League experiences former players. There is so much for match on home soil. governance and education. the Captains’ Captain – an award to which The Foundation can be proud. »»40,000 students have participated recognise an Australian Kangaroos Fiji spoiled the party on the day, Whether it be a wheelchair, medical in the League for Life Program Captain for both his service to overturning an 18 point deficit after bills, transport, a hospital visit, flowers in schools Australia and his leadership, 20 minutes to steal a wonderful 20-18 or a bowl of fruit, The Foundation has »»50 staff employed by the NRL excellence and longevity as win in front of a packed Apia crowd. made a difference to the lives of across the Pacific; 40 per cent a player and citizen. of leadership positions are so many. held by women.

76 SECTION 04 // OUR COMMUNITY 77 SECTION LOOKING 05 FORWARD TO 2017

78 SECTION 05 // LOOKING FORWARD TO 2017 79 ON THE FIELD

PATHWAYS PARTICIPATION REVIEW A restructure of Rugby League The NRL is currently undertaking competitions in New South Wales and a detailed review of the current Queensland will form part of a new participation and engagement model pathway for aspiring elite NRL players to drive participation growth in the from 2018. The competition structure game in the future. is based upon a decentralised model The review includes a detailed product which expands the base for junior and delivery model assessment of talent development whilst realigning current Rugby League participation the talent development and offerings as well as an assessment competition structures nationally. of the effectiveness of the current The new model sees the cessation of Rugby League pathway. The review the National Youth Competition which will inform the development of an will be replaced by local Under 20s optimal participation model. competitions which are aligned to The findings and recommendations revamped and expanded Intrust Super from the review are scheduled to Cup competitions in both New South be presented to the ARLC in Wales and Queensland. This provides the first half of 2017. a clearer pathway for elite junior players and enables them to stay at home longer, whilst also seeing the game expand regionally throughout Australia and into neighbouring Pacific Nations via the state-based Intrust Super Cup competitions.

“The new model will help to expand the game both in Australia and overseas and it provides a more appropriate development pathway for our young players.”

Mal Meninga Australian Kangaroos Coach

80 SECTION 05 // LOOKING FORWARD TO 2017 81 OFF THE FIELD

STADIA CLUB FUNDING NRL fans secured the most significant Funding for 2017 for NRL Clubs and commitment ever to state-of-the-art States has been agreed in line with stadium facilities in the game’s the existing broadcast cycle and CBA. history under the $1.6 billion package On 20 December 2016, the ARLC approved by the New South Wales entered into a Deed of Agreement that Government in April. The proposed extends the current NRL Club licence investment in rectangular facilities agreement to 31 October 2023 and was a landmark result for Rugby restructures the Club participation fee. League in New South Wales and will see three world-class Rugby League stadia in Sydney in the coming years. CBA The package, announced by the New The RLPA and the NRL have entered South Wales Government, includes: into formal discussions regarding a new Collective Bargaining Agreement »»A new 30,000 seat stadium with the players. Both parties have in Parramatta, expected to be committed to working together to get completed during 2019 the best outcome for the game and for »»The transformation of ANZ Stadium the players. into a 70,000 seat rectangular stadium, bringing fans closer to INTERNATIONAL the action RIGHTS »»Upgrades to Allianz Stadium Following on from the record- »»$40 million towards new Centres breaking domestic media rights deal, of Excellence for NRL Clubs in SKY New Zealand renewed its media New South Wales rights agreements for Australia v International Alongside the landmark New South Test matches and the NRL Premiership Wales Government deal, a new 25,000 until the 2022 season. seat stadium will be delivered in Townsville by 2020. A commitment The next phase in ensuring the best of $140 million dollars from the Rugby League competition in the Queensland Government, $100 million world continues to grow is to take from the Federal Government and it to television screens and mobile $10 million from the game will give devices across the globe. With North Queensland sports fans the Australia, New Zealand and Papua facilities they deserve. New Guinea hosting the Rugby League World Cup, 2017 is the opportune time to finalise a new international broadcast rights agreement.

82 SECTION 05 // LOOKING FORWARD TO 2017 83 SECTION 06 FINANCIALS

84 SECTION 06 // FINANCIALS 85 FINANCIAL RESULTS 2016

OVERVIEW 2016 2015 The following table reflects the All 100% Owned ARLC ARLC change in corporate structure between 2015 and 2016 and illustrates what is consolidated into the statutory financial statements. The financial commentary separates the ARLC and NRL AFFILIATES entities (“Controlling Body”) and NRL AFFILIATES NRL Consolidated for part of 2015 the subsidiary entities (“controlled (refer to footnote) entities”) so a like for like comparison of financial results can be made.

TITANS KNIGHTS TITANS KNIGHTS Consolidated 8 months as acquired Feb ’15

Affiliates comprise of ARLC WA Ltd, ARLC SA Ltd, ARLC VIC Ltd, ARLC NT Ltd and NRL Foundation Ltd Affiliates comprise of ARLC WA Ltd (acquired 8 June 2015), ARLC SA Ltd (acquired 30 June 2015), ARLC VIC Ltd (acquired 1 July 2015) ARLC NT Ltd (acquired 6 July 2015) and NRL Foundation Ltd (incorporated 16 February 2015)

86 SECTION 06 // FINANCIALS 87 FINANCIAL RESULTS 2016

The following financial commentary »»Community and Player Welfare: Controlling Body Result KEY FINANCIAL INDICATORS relates to the underlying operations While some government funding (Controlling Body) and results of the Controlling Body was reduced during the year, there The underlying operating deficit before consolidation. was increased investment in this for the Controlling Body is $2.6m area resulting in no material change (2015: deficit of $8.1m). Revenue in expenditure year-on-year Sustainability Fund Revenue $’000 »»Integrity and Salary Cap: Total revenue year-on-year grew from Non-Broadcast Revenue 400,000 $334.0m to $350.5m, or 5%. The increase of $0.6m to $3.2m Due to ongoing market volatility reflects the additional costs and timing of cash payments under 350,000 »»Broadcast revenue: 2016 results associated with the Parramatta Salary the 2012 broadcast agreements, reflect the fourth year of the 2013- Cap breach along with increased financial assets previously held in 300,000 2017 broadcast deal. As broadcast capability and drug testing. the Sustainability Fund have been 33% 37% 39% 41% revenue is recognised on a straight converted to cash. As a result there 12% 250,000 line basis across the period, 2016 Distributions are no longer Financial Assets revenue of $206.3m is largely disclosed on the balance sheet, on 2015 to 200,000 In line with the ARLC’s strategic in line with prior years (2015: and the reserves appear as increased priority to strengthen the financial $144m 150,000 44% $204.7m) cash holdings. sustainability of the game, total »»Non-broadcast revenue: Revenue 100,000 67% 63% 61% 59% funds available for distribution Non-Broadcast Revenue increased by $14.9m (12%) in 2016 Consolidated Result increased in 2016 by $11.2m (5%) Broadcast Revenue (excl. contra) to $144.2m. The increase was 50,000 56% to $217.4m. Distributions totalling The consolidated result includes primarily due to a 55% increase $220.0m reflected a $5.7m uplift the Controlling Body and its 0 in sponsorship revenues. New 2012 2013 2014 2015 2016 on 2015. Financial reserves were used Controlled Entities. sponsorship agreements and to fund the difference. product fees were offset by the Total consolidated revenue (excluding effect of lower than expected »»Clubs: Distributions to Clubs had an contra) disclosed in the Financial revenues from some major events, overall increase of $2.2m (excludes Statements is $375.7m (2015: Expenditure $’000 in particular the third State of Origin Advances to NRL Clubs) $353.8m) and total funds available 150,000 match in Sydney. for distribution is $195.8m (2015: »»States: Distributions to States 2% increased by $1.8m. Excluding the $186.4m). Total distributions on a 2% consolidated basis totalled $204.4m 16% Expenditure one-off expenses in 2015 relating 120,000 16% (2015: $205.0m) with an overall deficit 4% 2% »»Event, Game and Sponsorship to merchandise royalty write-offs 13% and affiliated States restructure, of $8.6m (2015: deficit of $18.7m). 18% 13% expenditure: Steady at $72.1m 3% the distributions have increased on 2015 to 90,000 (2015: $71.7m). Notably, Controlled Entity deficits total 15% 1% 19% 14% 13% Sponsorship margin increased $3.9m year-on-year (15%), primarily $4.3m (2015: deficits of $10.6m) $133m 19% due to an uplift in NSW and QLD along with the impairment charge 12% from 73% to 79%, and the major 60,000 16% State League funding 15% events margin grew from 34% of $1.7m (2015: $nil) representing Integrity and Salary Cap 11% to 37% »»Development: Distributions the difference between the underlying 12% Administration 56% 54% increased by $1.7m from 2015, operating deficit of $2.6m (2015: deficit »»Football: Increase of 21% driven Community and Player Welfare 30,000 54% to $29.4m with the majority of $8.1m) and the consolidated deficit 53% 51% primarily by the investment in Football technology associated with of the increase allocated to of $8.6m (2015: deficit of $18.7m). football facilities.  Event, Game and Sponsorship 0 The NRL Bunker (excl contra) 2012 2013 2014 2015 2016

88 SECTION 06 // FINANCIALS 89 Available for Distribution $’000 250,000

5% 200,000

on 2015 to 150,000 $217m 217,360 100,000 214,749 214,828 206,184

106,800 50,000

0 2012 2013 2014 2015 2016

Distributions $’000 250,000

13% 13% 200,000 3% 12% 14% 13% 12% 12% on 2015 to 150,000 $220m 10% 18% 100,000 Development 12% 74% 73% 76% States 78% Clubs 50,000 70%

0 2012 2013 2014 2015 2016

90 SECTION 06 // FINANCIALS 91 FINANCIAL SUMMARY

THE CONTROLLING BODY 2012-2016: Underlying operating performance

PROFIT & LOSS 2012 2013 2014 2015 2016 2015-16 2015-16 ($’000) $ %

Broadcast Revenue 101,600 204,345 205,000 204,735 206,345 1,610 1% (excl. contra)

Non-Broadcast Revenue 80,000 99,030 119,024 129,270 144,160 14,890 12%

Total Revenue 181,600 303,375 324,024 334,005 350,505 16,500 5%

Event, Game and Sponsorship (39,400) (45,121) (59,345) (71,728) (72,085) (357) (0%) (excl. contra)

Football (9,100) (9,600) (13,035) (16,089) (19,428) (3,339) (21%)

Community and (11,500) (14,478) (14,907) (16,727) (16,860) (133) (1%) Player Welfare

Integrity and Salary Cap (450) (2,240) (2,516) (2,595) (3,221) (626) (24%)

Administration (14,350) (17,187) (19,393) (20,682) (21,551) (869) (4%)

Funds Available for 106,800 214,749 214,828 206,184 217,360 11,176 5% Distribution

Clubs1 (81,000) (132,300) (146,663) (157,965) (160,177) (2,212) (1%)2

States & Affiliates (13,500) (16,300) (22,914) (28,667) (30,473) (1,806) (6%)

Development (21,700) (20,808) (23,410) (27,650) (29,354) (1,704) (6%)

SURPLUS/(DEFICIT) (9,400) 45,341 21,841 (8,098) (2,644) 5,454 67%

BALANCE SHEET 2012 2013 2014 2015 2016 ($’000)

Total Assets 110,740 188,074 194,816 197,261 261,193

Total Liabilities 91,390 123,383 108,282 118,824 185,400

Net Assets 19,350 64,691 86,534 78,437 75,793

Notes 1. The Profit & Loss of the Controlling Body relates to underlying operating performance and therefore excludes impairment of Club loans of $7.52m (2015: $8.43m). 2. Excludes Advances to NRL Clubs. With this included, Club distributions in 2016 would be $184,777, an increase of 17% year-on-year.

92 SECTION 06 // FINANCIALS 93 THE CONTROLLING BODY AND THE GROUP (CONSOLIDATED) CLUBS AND STATES (CONTROLLING BODY)

»» Strong revenue growth »» Increased payments and benefits to Clubs and States »» Increased distributions »» Improved financial result CLUBS & STATES FUNDING ($’000)1 2016

PROFIT & LOSS ($’000)1 2015 2016 Base Other Total

Controlling Body2 Consolidated3 Controlling Body2 Consolidated3 Payments to Clubs 131,040 18,311 149,351

Broadcast Revenue (excl. contra) 204,735 204,691 206,345 206,345 Benefits to Clubs

Non-Broadcast Revenue 129,270 149,151 144,160 169,364 Club Travel - 4,642 4,642

Total Revenue 334,005 353,842 350,505 375,709 Club Fans & Members Initiatives - 4,289 4,289

Event, Game and Sponsorship Club Services - 1,895 1,895 (71,728) (80,769) (72,085) (83,775) (excl. contra) Total Payments and Benefits to Clubs 131,040 29,137 160,177 Football (16,089) (42,601) (19,428) (47,355) Payments to States 21,497 7,759 29,256 Community and Player Welfare (16,727) (12,302) (16,860) (17,087) Benefits to States - 1,217 1,217 Integrity and Salary Cap (2,595) (2,595) (3,221) (3,221) Total Payments and Benefits to States 21,497 8,976 30,473 Administration4 (20,682) (29,191) (21,551) (28,510)

Funds Available for Distribution 206,184 186,384 217,360 195,761 CLUBS & STATES FUNDING ($’000)1 2015 Clubs5 (157,965) (148,086) (160,177) (143,835) Base Other Total States & Affiliates (28,667) (28,511) (30,473) (29,603)

Development (27,650) (28,442) (29,354) (30,972) Payments to Clubs 125,920 21,659 147,579

SURPLUS/(DEFICIT) (8,098) (18,655) (2,644) (8,649) Benefits to Clubs

Club Travel - 5,330 5,330 BALANCE SHEET ($’000) 2015 2016 Club Fans & Members Initiatives - 2,961 2,961 Total Assets 197,261 194,299 261,193 251,702 Club Services - 2,095 2,095 Total Liabilities 118,824 128,030 185,400 194,082 Total Payments and Benefits to Clubs 125,920 32,045 157,965 Net Assets 78,437 66,269 75,793 57,620 Payments to States 19,120 8,217 27,337

Notes Benefits to States - 1,330 1,330 1. In the above Profit & Loss table depreciation, amortisation and interest are disclosed within the respective category to which they relate. This varies from the statutory accounts where these costs are disclosed separately on the face of the Statement of Consolidated Comprehensive Income. 2. Controlling Body includes ARLC Ltd and NRL Ltd. Total Payments and Benefits to States 19,120 9,547 28,667 3. Consolidated represents the Controlling Body and its Controlled Entities Knights Rugby League Pty Ltd (acquired 30 June 2014), Titans Rugby League Pty Ltd (acquired 24 February 2015), ARLC WA Ltd (acquired 8 June 2015), ARLC SA Ltd (acquired 30 June 2015), ARLC VIC Ltd (acquired 1 July 2015) and ARLC NT Notes Ltd (acquired 6 July 2015) and NRL Foundation Ltd (incorporated 16 February 2015). 1. This table agrees to the underlying operating performance Profit & Loss and therefore does not include any impairment charges taken with respect 4. Included within Administration in the 2015 Consolidated result is a one-off write down of goodwill of $1,754,000 (2014: $nil). This is disclosed separately to NRL Club loans. on the face of the Statement of Consolidated Comprehensive Income in the statutory financial statements. 5. The Profit & Loss of the Controlling Body relates to underlying operating performance and therefore excludes impairment of Club loans of $7.52m (2015: $8.43m).

94 SECTION 06 // FINANCIALS 95 GAME STATISTICS

2012 2013 2014 2015 2016 2012 2013 2014 2015 2016

FINANCIAL STATISTICS PARTICIPATION

Event, Game & Sponsorship/ Touch Football Participants - - 624,166 672,818 694,427 49% 46% 50% 55% 50% Non-Broadcast Revenue Male Registered Rugby League Participants 161,724 163,995 162,276 157,767 154,385 Broadcast/Total Revenue 56% 67% 63% 61% 59% Other Rugby League Participants2 374,798 391,271 533,443 567,573 617,838 Event, Game & Sponsorship/Total Revenue 22% 15% 18% 21% 21% Total Number of Participants3 536,522 555,266 1,319,885 1,398,158 1,466,650 Administration/Total Revenue 8% 6% 6% 6% 6% RATINGS – AUDIENCE Clubs/Total Revenue 45% 44% 45% 47% 46% Premiership Cumulative FTA 81,512,558 77,942,958 74,392,093 71,443,664 63,320,929 Distributions/Total Revenue 64% 56% 60% 64% 63% Premiership Cumulative STV4 30,012,596 28,018,192 25,742,817 26,460,220 48,740,775 ATTENDANCE STATISTICS Premiership Cumulative Total 111,525,154 105,961,150 100,134,910 97,903,884 112,061,704 NRL Season Attendance 3,151,660 3,060,421 3,053,880 2,894,944 2,921,005 Premiership Avg FTA 994,056 926,259 918,421 882,021 781,740 NRL Season Average Attendance 16,415 15,940 15,906 15,078 15,293 Premiership Avg STV4 252,207 233,485 214,523 220,502 243,704 NRL Final Series Attendance 333,352 284,717 322,666 353,087 306,431 State of Origin Avg 3,979,199 3,984,312 3,882,122 3,647,662 3,536,180 NRL Final Series Average Attendance 37,039 31,635 35,852 39,232 34,048 Grand Final 3,941,309 3,325,225 3,965,113 3,710,218 3,787,157 MEMBERSHIP STATISTICS1 Notes Total No. of Club Members 204,772 228,384 267,862 294,206 327,392 1. Periods prior to 2014 do not include NSWRL and QRL members. 2. Other Rugby League Participants includes female and school Rugby League participants. Average No. of Members per Club 12,798 14,274 14,881 16,345 18,188 3. Increase in 2014 participation numbers is a result of the strategic partnership signed in 2014 between TFA and NRL; and a re-class of some Game Development Officer delivered programs from “engagement” programs to “participation” programs. 4. 2016 represents an average of 8 games per round (incl. simulcast). Pre 2016 is an average of 5 games per round.

96 SECTION 06 // FINANCIALS 97 SECTION CONCISE 07 FINANCIAL REPORT Australian Rugby League Commission Limited

98 SECTION 07 // CONCISE FINANCIAL REPORT 99 DIRECTORS’ REPORT

The Directors present their report Ian Elliot Dr Gary Weiss REVIEW OF OPERATIONS LIKELY DEVELOPMENTS INDEMNIFICATION for the Australian Rugby League (Resigned 23 June 2016) (Appointed 30 August 2016) AND FINANCIAL RESULTS AND FUTURE RESULTS OF AUDITORS Commission Limited (“ARLC” or “the Mr Elliot is a former CEO and Dr Weiss is Chairman of Ridley Revenue generated for the year was The Directors are not aware of To the extent permitted by law, the Company”) for the year ended Chairman of George Patterson Corporation and Estia Health Limited, $391,368,205 (2015: $374,142,025). any other particular changes in the Company has agreed to indemnify 31 October 2016. Advertising and a former director and is Executive Director of Ariadne The Group’s current year operating operations of the Company which the auditors, Ernst & Young, as part of Salmat Limited and Hills Limited. Australia. Dr Weiss is a former board deficit was $8,649,092 (2015: will materially affect the results in of the terms of its audit engagement DIRECTORS He is currently a director of McMillan member of the Westfield Group, Tower operating deficit $18,655,006). subsequent years. agreement against claims by third Shakespeare Group Limited and Australia, ClearView Wealth and The names and details of the parties arising from the audit Chairman of The Dry July Foundation. Tyndall Australia. Company’s Directors in office during DIVIDENDS ENVIRONMENTAL ISSUES (for an unspecified amount). the financial year and until the date Jeremy Sutcliffe No payment has been made to COMPANY SECRETARY No dividends have been paid, The Company operations are of this report are as follows. Directors Mr Sutcliffe is Chairman of CSR indemnify Ernst & Young during declared, or recommended by the not regulated by any significant were in office for this entire period Limited, a Director of Amcor Limited, Eleni North, General Counsel and or since the financial year. Company during the financial year. environmental regulations under unless otherwise stated. a Director of Orora Limited and former Company Secretary. Ms North has a law of the Commonwealth or of Managing Director and CEO been the Company Secretary of the MEMBERS’ GUARANTEE John Grant (Chairman) a state or territory. of SimsMetal Management Limited. Australian Rugby League Commission SIGNIFICANT EVENTS AFTER Mr Grant is a former Kangaroo and The Company is a company limited by He is also an Advisory Director to Limited and THE YEAR END Queensland State player and an guarantee. If the Company is wound Veolia Environmental Australia Limited. Limited since 13 August 2014. DIRECTORS INTERESTS experienced businessman and advisor On 20 December 2016, the ARLC AND BENEFITS up, the Articles of Association state to State and Federal Governments Wayne Pearce OAM entered into a Deed of Arrangement that each member is required to PRINCIPAL ACTIVITY that extends the current NRL Club Since the end of the previous financial and multi-national IT companies. Mr Pearce is a former Kangaroos contribute a maximum of $10 each licence agreement to 31 October 2023 year, no Director of the Company has He was a founder and for 19 years Captain and Coach of the New South The principal activity of the Company towards meeting any outstanding and contracts the ARLC to provide received or become entitled to receive until December 2015, Managing Wales State of Origin side. Mr Pearce during the course of the financial year obligations of the Company. At maximum participation funding of any benefit because of a contract Director of Australian listed IT is a business consultant and Director was the fostering and propagation of 31 October 2016, the number of $1,182,400,000 in total, to all Clubs made by the Company or a related company, Data#3 Limited. of Wayne Pearce Advantage. the game of Rugby League Football members was 26 (2015: 26). participating in the NRL competition body corporate with a Director or Catherine Harris AO PSM throughout the States and Territories Graeme Samuel AC of Australia and internationally. from the 2017 financial year through with a firm of which the Director is Ms Harris is the Chairperson of Harris Mr Samuel is a business consultant to the end of the 2022 financial year. a member, or with a company in which The short and long term objectives Farm Markets, and a Director of the with extensive government and the Director has a substantial interest. of the Australian Rugby League There has not arisen in the interval Sport Australia Hall of Fame, The private sector roles. Mr Samuel Commission are to foster, develop, between the end of the financial Australian Ballet, Tyro Payments Ltd chairs the Risk, Investment and INDEMNIFICATION extend and adequately fund the period and the date of this report and a Governor of The University of Audit Committee. OF OFFICERS Notre Dame. Ms Harris is chair of the game from grassroots to elite level; any other item, transaction or event Nominations Committee. Tony McGrath conduct State of Origin and Australian of a material and unusual nature The Company paid an insurance likely, in the opinion of the Directors Mr McGrath is a former partner representative matches; organise, premium of $163,798 (2015: Professor Chris Sarra of the organisation, to affect at KPMG and is the co-founder conduct and foster the National Rugby $145,499) in respect of a contract significantly the operations of the Professor Sarra is a Professor at the and Co-Chairman of McGrathNicol. League (“NRL”) competition; liaise insuring the Directors of the Company organisation and the state of affairs University of Canberra and founding Mr McGrath is a director of QBE with the Rugby League International named earlier in this report and each in future financial years. Chairman of the Stronger Smarter Insurance (Australia) Limited Federation on the international game executive officer, against liabilities Institute. Professor Sarra chairs and the National Foundation for and to promote and encourage sport, and expenses arising as a result of the People, Workplace Culture Medical Research. recreation and the general welfare work performed in their respective and Remuneration Committee. of young people in the community. capacities, to the extent permitted The success of the Company’s by law, up to the policy limit. performance of these objectives is indicated by the growing awareness and participation in Rugby League.

100 SECTION 07 // CONCISE FINANCIAL REPORT 101 BOARD MEETINGS

AUSTRALIAN RUGBY LEAGUE COMMISSION LIMITED– CONCISE FINANCIAL REPORT

Ernst & Young Tel: +61 2 9248 5555 200 George Street Fax: +61 2 9248 5959 The number of Board Meetings held during the year and the number of Sydney NSW 2000 Australia ey.com/au GPO Box 2646 Sydney NSW 2001 meetings attended by each Director was as follows:

BOARD MEETINGS Auditor’s Independence Declaration to the Directors of Australian Rugby League Commission DIRECTORS Eligible to Attend Attended Limited John Grant (Chairman) 11 11 As lead auditor for the audit of the Australian Rugby League Commission Limited for the financial year ended 31 October 2016, I declare to the best of my knowledge and belief, there have been: Catherine Harris AO PSM 11 11 a) no contraventions of the auditor independence requirements of the Corporations Act 2001 in relation to Professor Chris Sarra 11 10 the audit; and b) no contraventions of any applicable code of professional conduct in relation to the audit. Ian Elliot 6 6 This declaration is in respect of Australian Rugby League Commission Limited and the entities it controlled during (Resigned 23 June 2016) the financial year.

Jeremy Sutcliffe 11 9

Wayne Pearce OAM 11 10 Ernst & Young

Graeme Samuel AC 11 9

Tony McGrath 11 10 Christopher George Partner Dr Gary Weiss 3 3 (Appointed 30 August 2016) Sydney 31 January 2017

A member firm of Ernst & Young Global Limited Liability limited by a scheme approved under Professional Standards Legislation

REGISTERED OFFICE Signed in accordance with a resolution of the Directors. The registered office of Australian Rugby League Commission Limited is located at: Rugby League Central, Driver Avenue, Moore Park, NSW, Australia, 2021.

Corporate Structure

Australian Rugby League Commission Limited is a public, not-for-profit company, John Grant limited by guarantee. The domicile of the Company is Sydney, Australia. Chairman

Graeme Samuel Director

Sydney 31 January 2017

4

102 SECTION 07 // CONCISE FINANCIAL REPORT 103 STATEMENT OF CONSOLIDATED STATEMENT OF CONSOLIDATED COMPREHENSIVE INCOME FINANCIAL POSITION

DISCUSSION AND ANALYSIS OF THE STATEMENT DISCUSSION AND ANALYSIS OF THE STATEMENT YEAR ENDED 31 OCTOBER 2016 ($’000) 2015 ($’000) OF CONSOLIDATED COMPREHENSIVE INCOME YEAR ENDED 31 OCTOBER 2016 ($’000) 2015 ($’000) OF CONSOLIDATED FINANCIAL POSITION Consolidated net deficit improved by $10.0m Consolidated total assets increased by $57.4m REVENUE to $8.6m. CURRENT ASSETS to $251.7m. The movement in total assets principally comprised: CONSOLIDATED REVENUE UP BY $17.2M Broadcast 222,004 224,991 TO $391.4M DUE TO: Cash and cash equivalents 134,312 44,387 »» An increase in consolidated cash and cash equivalents of $89.9m Consolidated Other revenue up by $20.2m Other (note 2) 169,364 149,151 »» An increase in prepayments and other primarily made up of the following: Trade receivables 19,245 16,253 receivables of $13.3m 391,368 374,142 »» An increase in consolidated Sponsorship Financial assets - 52,220 »» Offset by a reduction in financial assets of totalling $18.2m $52.2m (old Sustainability Fund). EXPENSE »» An increase in consolidated Product fees Prepayments and other receivables 50,436 37,141 CONSOLIDATED TOTAL LIABILITIES INCREASED totalling $4.7m BY $66.1M TO $194.1M. THE MOVEMENT IN »» An increase in consolidated Other revenue Event, Game and Sponsorship (99,097) (101,095) Inventory 85 305 TOTAL LIABILITIES PRINCIPALLY COMPRISED: totalling $3.6m Football (47,033) (37,924) »» Offset by a decrease in consolidated Game TOTAL CURRENT ASSETS 204,078 150,306 »» An increase in consolidated other payables receipts of $4.8m. of $62.9m (This is a result of the receipt of a $50m cash advance payment in relation to Community and Player Welfare (17,075) (16,778) Offset by reduction in Broadcast Revenue of NON–CURRENT ASSETS the broadcast rights agreement for the period $3.0m largely due to reduction on contra usage. Administration (30,297) (28,704) Intangibles 1,173 1,134 2018-22) CONSOLIDATED EXPENDITURE INCREASED BY »» An increase in consolidated trade payables of $3.6m. Clubs (143,835) (148,086) $7.2M TO $400.0M. THE MAIN REASONS FOR Property, plant and equipment 21,437 20,172 THIS WERE: The accompanying notes form an integral part of States (29,603) (28,511) »» An increase in consolidated Football of $9.1m Other receivables 25,014 22,688 this Statement of Consolidated Financial Position. »» An increase in consolidated States & Development (30,809) (27,945) Development of $4.0m TOTAL NON-CURRENT ASSETS 47,624 43,994 »» Offset by a decrease in consolidated Clubs of Depreciation and Amortisation (2,250) (1,944) $4.3m largely a result of clubs being part of TOTAL ASSETS 251,702 194,300 the group for a full financial year as compared Finance Costs (18) (56) to part of the financial year in the prior year. CURRENT LIABILITIES The accompanying notes form an integral Goodwill impairment - (1,754) part of this Statement of Consolidated Trade payables 14,952 11,423 Comprehensive Income. (400,017) (392,797) Other payables 161,013 98,080

Provisions 4,811 4,843

DEFICIT (8,649) (18,655) TOTAL CURRENT LIABILITIES 180,776 114,346

Income tax expense - - NON–CURRENT LIABILITIES

NET DEFICIT (8,649) (18,655) Other payables 12,078 12,778

Other comprehensive income Provisions 1,228 907 - - for the period TOTAL NON-CURRENT LIABILITIES 13,306 13,685 TOTAL COMPREHENSIVE LOSS FOR THE PERIOD ATTRIBUTABLE TO THE (8,649) (18,655) TOTAL LIABILITIES 194,082 128,031 MEMBERS OF ARLC LIMITED NET ASSETS 57,620 66,269

EQUITY

Reserves 2,228 2,228

Retained surplus 55,392 64,041

TOTAL EQUITY 57,620 66,269

104 SECTION 07 // CONCISE FINANCIAL REPORT 105 STATEMENT OF CONSOLIDATED STATEMENT OF CONSOLIDATED CASH FLOWS CHANGES IN EQUITY

DISCUSSION AND ANALYSIS OF THE STATEMENT Reserves Retained Surplus Total YEAR ENDED 31 OCTOBER 2016 ($’000) 2015 ($’000) OF CONSOLIDATED CASH FLOWS ($’000) ($’000) ($’000) There was a net increase in cash holdings CASH FLOWS FROM of the consolidated entity, during the year, As at 1 November 2015 2,228 64,041 66,269 totalling $89.9m. OPERATING ACTIVITIES THE MAJOR REASONS FOR THE INCREASE IN Net deficit for the year - (8,649) (8,649) Receipts from ordinary operations 447,734 393,360 CASH DURING THE YEAR WERE: »» The receipt of a $50.0m advance payment in As at 31 October 2016 2,228 55,392 57,620 Payments to suppliers and employees (263,130) (257,122) relation to the 2018-2022 broadcast rights »» Redemption of financial instruments $54.6m Payments to Clubs (144,083) (141,280) »» Partly offset by the issue of new Advances to NRL Clubs by the Group ($21.0m). Reserves Retained Surplus Total Interest received 3,001 3,306 The accompanying notes form an integral part ($’000) ($’000) ($’000) NET CASH FLOWS FROM of this Statement of Consolidated Cash Flows. 43,522 (1,736) As at 1 November 2014 2,228 82,696 84,924 OPERATING ACTIVITIES Net deficit for the year - (18,655) (18,655) CASH FLOWS FROM INVESTING ACTIVITIES As at 31 October 2015 2,228 64,041 66,269 Payments for property plant (3,332) (1,754) and equipment The accompanying notes form an integral part of this Statement of Consolidated Changes in Equity.

Payments for intangibles (550) (485) Issue of loans (4,342) (3,977) NOTES TO THE CONCISE FINANCIAL STATEMENTS Investment in financial instruments - (14,009)

Conversion of short term investments 54,627 - Year ended 31 October 2016 The financial statements and specific This concise financial report has to cash disclosures required by AASB been prepared using the historical 1. BASIS OF PREPARATION 1039 have been derived from the cost convention. All amounts in NET CASH FLOWS FROM/(USED IN) 46,403 (20,225) OF THE CONCISE consolidated entity’s full financial the concise financial report are INVESTING ACTIVITIES FINANCIAL REPORT report for the financial year. Other in Australian dollars. NET INCREASE/(DECREASE) IN CASH AND information included in the concise 89,925 (21,961) The requirements of AASB 1039 Where necessary, comparative CASH EQUIVALENTS financial report is consistent with the Concise Financial Reports do not information has been reclassified to consolidated entity’s full financial have mandatory applicability to achieve consistency in disclosure with CASH AT THE BEGINNING OF THE PERIOD 44,387 66,348 report. The concise financial report Australian Rugby League Commission current financial year amounts. A full does not, and cannot be expected to, CASH AND CASH EQUIVALENTS Limited. However the Directors of the description of accounting policies 134,312 44,387 provide as full an understanding of AT THE END OF THE PERIOD Company have prepared the concise adopted by the consolidated entity the financial performance, financial financial report, in accordance with may be found in the consolidated position, and financing and investing the presentation and disclosure entity’s full financial report. activities of the consolidated entity as requirements of AASB 1039 Concise the full financial report. A full financial Financial Reports for distribution report is available to the members, to the members. This financial upon request to the Company. report does not substitute nor is it intended to replace the mandatory requirements applicable to Australian Rugby League Commission Limited under the Corporations Act 2001.

106 SECTION 07 // CONCISE FINANCIAL REPORT 107

AUSTRALIAN RUGBY LEAGUE COMMISSION LIMITED– CONCISE FINANCIAL REPORT

2. REVENUE Directors’ Declaration

YEAR ENDED 31 OCTOBER 2016 ($’000) 2015 ($’000) In accordance with a resolution of the irectors of Australian Rugby League Commission Limited, we state that:

REVENUE In the opinion of the irectors:

Broadcast Revenue 222,004 224,991 a the financial statements and notes of the consolidated entity has been prepared in accordance with AA 103 Concise inancial Reports and OTHER INCOME b there are reasonable grounds to believe that the consolidated entity will be able to pay its debts as Game Receipts 52,319 57,077 and when they become due and payable.

Sponsorship 54,256 36,105

Merchandise Royalties 14,718 15,327 On behalf of the oard

Government Payments & Incentives 11,049 11,449

Product Fees 15,500 10,844

Digital Revenue 4,960 4,983 ohn rant Chairman Financing Income 3,001 3,306 Sundry Income 13,561 10,060

TOTAL OTHER INCOME 169,364 149,151

TOTAL REVENUE 391,368 374,142 raeme amuel irector

3. EVENTS SUBSEQUENT TO BALANCE SHEET DATE ydney 31 anuary 201 On 20 December 2016, the ARLC entered into a Deed of Arrangement that extends the current NRL Club licence agreement to 31 October 2023 and contracts the ARLC to provide maximum participation funding of $1,182,400,000 in total, to all Clubs participating in the NRL competition from the 2017 financial year through to the end of the 2022 financial year.

There has not arisen in the interval between the end of the financial period and the date of this report any other item, transaction or event of a material and unusual nature likely, in the opinion of the Directors of the organisation, to affect significantly the operations of the organisation and the state of affairs in future financial years.

10

108 SECTION 07 // CONCISE FINANCIAL REPORT 109

Ernst & Young Tel: +61 2 9248 5555 200 George Street Fax: +61 2 9248 5959 Sydney NSW 2000 Australia ey.com/au GPO Box 2646 Sydney NSW 2001

neenent aitors reort to te eers o stralian eae neenence oission iite In conducting our audit, we have met the independence requirements of the Australian professional accounting bodies. eort on te concise inancial reort

e hae audited the accopanying concise financial report of ustralian ugy eague oission iited hich inion

coprises the stateent of consolidated financial position as at ctoer , the stateent of consolidated

coprehensie incoe, the stateent of consolidated changes in euity and the stateent of consolidated cash In our opinion, the concise financial report (including the discussion and analysis and the directors’ declaration) of flos for the year then ended and related notes, deried fro the audited financial report of ustralian ugy Australian Rugby League Commission Limited for the year ended 31 October 2016 complies with Accounting eague iited for the year ended ctoer he concise financial report also includes discussion and tandard AA 103 Concis inancia ports. analysis and the directors’ declaration. The concise financial report does not contain all the disclosures required by the ustralian ccounting tandards

Directors’ resonsiilit or te concise inancial reort rnst oung

he irectors are responsile for the preparation of the concise financial report in accordance ith ccounting tandard Concis inancia ports, and for such internal controls as the directors deterine are necessary to enale the preparation of the concise financial report

Auditor’s resonsiilit Christopher eorge ur responsiility is to epress an opinion on the concise financial report ased on our audit procedures hich artner ere conducted in accordance ith nants to port on ar inancia tatnts e hae conducted an independent audit, in accordance ith ustralian uditing tandards, of the financial report of ydney ustralian ugy eague oission iited for the year ended ctoer e epressed an unodified 31 anuary 201 audit opinion on the financial report in our report dated anuary he ustralian uditing tandards reuire that e coply ith releant ethical reuireents relating to audit engageents and plan and perfor A member firm of Ernst & Young Global Limited Liability limited by a scheme approved under Professional Standards Legislation the audit to otain reasonale assurance hether the financial report for the year is free fro aterial isstateent

n audit inoles perforing procedures to otain audit eidence aout the aounts and disclosures in the concise financial report. The procedures selected depend on the auditor’s judgment, including the assessment of the riss of aterial isstateent of the concise financial report, hether due to fraud or error In aing those risk assessments, the auditor considers internal controls relevant to the entity’s preparation of the concise financial report in order to design audit procedures that are appropriate in the circustances, ut not for the purpose of expressing an opinion on the effectiveness of the entity’s internal controls. Our procedures included testing that the inforation in the concise financial report is deried fro, and is consistent ith, the financial report for the year, and eaination on a test asis, of audit eidence supporting the aounts and other disclosures hich ere not directly deried fro the financial report for the year hese procedures hae een undertaen to for an opinion hether, in all aterial respects, the concise financial report coplies ith Concis inancia ports and hether the discussion and analysis coplies ith the reuireents laid don in Concis inancia ports e eliee that the audit eidence e hae otained is sufficient and appropriate to proide a asis for our audit opinion

A member firm of Ernst & Young Global Limited Liability limited by a scheme approved under Professional Standards Legislation 12

110 SECTION 07 // CONCISE FINANCIAL REPORT 111 MESSAGE FROM THE AUSTRALIAN SPORTS COMMISSION

The Australian Sports Innovations by the ASC this year Reforms like this are often hard to Commission (ASC) included the release of our Integrity achieve but have profound long term Guidelines for Directors and benefits. The evermore competitive congratulates our National Leaders of Sporting Organisations, environment in world sport on Sporting Organisations which provides directors with display in Rio highlights the critical (NSOs) on their comprehensive and practical guidance importance of further reform if for the first time on anti-doping, sport Australia is to maintain its proud achievements this year. science and medicine, illicit drugs, reputation and traditions as match-fixing, child protection and a sporting nation. In particular, we congratulate all member protection – vital issues for It is appropriate to use this of our athletes who represented maintaining trust and respect in the opportunity to recognise and thank Australia in the Rio Olympic and sporting sector. Paralympic Games. You did so with the efforts of the ASC’s outgoing CEO great distinction. The country is proud We also staged our inaugural Simon Hollingsworth, who has led the of your commitment and dedication, Athlete and Coaches Forum, giving Commission very capably and with and the manner in which you Australia’s elite athletes and coaches considerable effect for the past conducted yourself throughout the opportunity to share their five years. experiences and enhance their the campaigns. The ASC thanks all of our sector leadership capabilities. In the aftermath of the Games, the partners for your effort and Board of the ASC has re-committed And we were delighted to see fruits contribution to Australian sport. to the core principles of Australia’s of our efforts to improve female We look forward to continued Winning Edge, the ASC’s ten year opportunity in sports, with improved success and progress together. plan for high performance sport elite and participation opportunities John Wylie AM introduced in 2012. The four key in women’s sport, better media Chair, Australian Sports Commission principles are: high aspirations for exposure, some outstanding new achievement; evidence-based funding commercial deals, and an increase in decisions; sports owning their own female representation at NSO board high performance programs; and level from 27 per cent to a 39 per cent a strong emphasis on improved across the top 23 NSOs. leadership and governance. Looking ahead, ASC priorities include: We are confident these principles »»Further institutional and serve the long term interests of governance reform in sport, with sporting sector. an emphasis on increased national We will also use the experience of integration and alignment the last four years to seek to improve »»Increased funding for sport, implementation of Winning Edge in including new non-government ways that will benefit the sector. sources of funding The ASC is equally committed to »»Further embedding sport in schools’ increasing community participation educational programs in sport, particularly amongst our »»Improved national coordination of children and youth. We have been sports infrastructure spending, and pleased this year to see our flagship »»Improved use of data and participation program Sporting technology in sports. Schools reach over 4,300 schools in partnership with NSOs.

112 NRL ANNUAL REPORT 2016 // AUSTRALIAN SPORTS COMMISSION 113 OUR PARTNERS

114 NRL ANNUAL REPORT 2016 // OUR PARTNERS 115

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