Analiza Ekonomskog Aspekta Organizacije Snježne Kraljice Na Sljemenu

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Analiza Ekonomskog Aspekta Organizacije Snježne Kraljice Na Sljemenu Analiza ekonomskog aspekta organizacije Snježne kraljice na Sljemenu Hriberšek, Leo Master's thesis / Specijalistički diplomski stručni 2020 Degree Grantor / Ustanova koja je dodijelila akademski / stručni stupanj: Polytechnic of Međimurje in Čakovec / Međimursko veleučilište u Čakovcu Permanent link / Trajna poveznica: https://urn.nsk.hr/urn:nbn:hr:110:452285 Rights / Prava: In copyright Download date / Datum preuzimanja: 2021-09-28 Repository / Repozitorij: Polytechnic of Međimurje in Čakovec Repository - Polytechnic of Međimurje Undergraduate and Graduate Theses Repository MEĐIMURSKO VELEUČILIŠTE U ČAKOVCU SPECIJALISTIČKI DIPLOMSKI STRUČNI STUDIJ MENADŽMENT TURIZMA I SPORTA LEO HRIBERŠEK ANALIZA EKONOMSKOG ASPEKTA ORGANIZACIJE SNJEŽNE KRALJICE NA SLJEMENU ZAVRŠNI RAD ČAKOVEC, 2020. MEĐIMURSKO VELEUČILIŠTE U ČAKOVCU SPECIJALISTIČKI DIPLOMSKI STRUČNI STUDIJ MENADŽMENT TURIZMA I SPORTA LEO HRIBERŠEK ANALIZA EKONOMSKOG ASPEKTA ORGANIZACIJE SNJEŽNE KRALJICE NA SLJEMENU Analysis of the economic aspect of the organization of the Snow Queen Trophy on Sljeme Mentor: doc.dr. sc. Nevenka Breslauer, prof.v.š. ČAKOVEC, 2020. Izjava Izjavljujem da sam ovaj završni rad izradio samostalno, koristeći stečena znanja tijekom studija, kao i svu potrebnu stručnu literaturu, vezanu uz odabranu temu. Leo Hriberšek Zahvala Iskreno želim zahvaliti svojoj obitelji na potpori i razumijevanju tijekom studija, te svojoj djevojci i prijateljima koji su bili uz mene u uspješnim, sretnim i teškim periodima studiranja. Posebnu zahvalu upućujem svojoj mentorici doc.dr.sc. Nevenki Breslauer na strpljenju, ukazanom razumijevanju, usmjeravanju, trudu i stručnoj pomoći tijekom izrade ovog završnog rada. Leo Hriberšek SAŽETAK ''Snježna kraljica'' ženska i muška slalomska utrka Svjetskog skijaškog kupa, održava se na Sljemenu, a nazvana je u čast hrvatske skijašice Janice Kostelić čiji su vrhunski sportski rezultati doveli ovu veliku sportsku priredbu u Zagreb. U radu se analizira ekonomski utjecaj Snježne kraljice na grad Zagreb, odnosno Hrvatsku kroz nekoliko ciljeva. Zagreb je mjesto održavanja utrke, tome doprinosi njegov geografski položaj, sportski klubovi i natjecanja u Zagrebačkoj županiji. Turizam i sport u Zagrebu uključeni su kroz kongresni, vjerski, avanturistički i povijesni turizam grada. Sportski turizam grada nadopunjuju natjecanja koja se održavaju, a to su: Zagrebački maraton, Hanžekovićev memorijal, Zlatna pirueta i Snow Queen Trophy - glavna tema rada. Rad opisuje povijesni razvoj skijanja u Zagrebu , ustrojavanje prvih klubova i saveza, te uređenje skijališta Sljeme na Medvednici. Zimski sportsko-rekreacijski turizam u Hrvatskoj prikazat će potencijalne dijelove Hrvatske za razvitak sportsko-rekreacijskog turizma, zimskih sportskih natjecanja u Hrvatskoj i financiranje sportskih natjecanja koja se održavaju u Hrvatskoj. Zimski sportski turizam nudi i četiri veća skijališta u državi - Ski centar Platak, skijalište Čelimbaša, Skijalište Begovo Razdolje i najveće od njih na kojoj se održava utrka Svjetskog skijaškog kupa, Ski centar na Sljemenu, o kojem će se opširnije opisati skijaške staze, skijaške žičare, cijene ulaznica te smještajni objekti. Opisat će se događaj Snježna kraljica, kada je natjecanje počelo i koliko je utrka voženo do danas. Tablicama će se prikazati pobjednici svih utrka u ženskoj i muškoj kategoriji. Analizirat će se financijska organizacija natjecanja, koliki je proračun organizatora, koliki je nagradni fond za natjecatelje, te koliko su iznosile i koliko iznose cijene ulaznica danas. Utvrdit će se broj posjetitelja Snježne kraljice kroz godine održavanja natjecanja, te koliko turista posjeti glavni grad Hrvatske u mjesecu održavanja utrke. Spomenut će se glavni pokrovitelji zbog kojih je ova utrka moguća, te će se izraditi SWOT analiza Snježne kraljice iz koje će biti vidljive snage, slabosti, prilike i prijetnje natjecanja. Ključne riječi: zimski turizam, skijanje, organizacija, skijališta, ekonomski utjecaj, Snježna kraljica SADRŽAJ SAŽETAK 1. UVOD ...................................................................................................................................... 7 2. TURIZAM I SPORT U ZAGREBU ........................................................................................ 8 2.1. ZIMSKI SPORTSKI TURIZAM GRADA ZAGREBA ................................................... 11 2.2. POVIJEST SKIJANJA GRADA ZAGREBA .................................................................. 12 3. ZIMSKI SPORTSKO-REKREACIJSKI TURIZAM U HRVATSKOJ ................................ 14 3.1. ZIMSKA SPORTSKA NATJECANJA U HRVATSKOJ ................................................ 15 3.2. FINANCIRANJE SPORTSKIH NATJECANJA ............................................................. 16 3.3. SKIJALIŠTA U HRVATSKOJ ........................................................................................ 17 3.3.1. SKI CENTAR PLATAK ............................................................................................. 17 3.3.2. SKIJALIŠTE ČELIMBAŠA........................................................................................ 19 3.3.3. SKIJALIŠTE BEGOVO RAZDOLJE ......................................................................... 19 3.3.4. SKI-CENTAR SLJEME .............................................................................................. 20 4. CILJEVI RADA ..................................................................................................................... 22 5. ANALIZA ORGANIZACIJE SPORTSKOG DOGAĐAJA ''SNJEŽNA KRALJICA'' ........ 23 5.1. REZULTATI..................................................................................................................... 23 5.2. ANALIZA PRORAČUNA SPORTSKOG DOGAĐAJA SNJEŽNA KRALJICA .......... 27 5.2.1. ULAZNICE ................................................................................................................. 28 5.2.2. NOVČANE NAGRADE ............................................................................................. 29 5.3. ANALIZA BROJA POSJETITELJA SNJEŽNE KRALJICE .......................................... 31 5.4. MARKETING I SPONZORSTVA ................................................................................... 37 5.5. SWOT ANALIZA SNJEŽNE KRALJICE ....................................................................... 39 6. ZAKLJUČAK ........................................................................................................................ 41 7. LITERATURA ....................................................................................................................... 42 PRILOZI Leo Hriberšek Analiza ekonomskog aspekta organizacije Snježne kraljice na Sljemenu 1. UVOD Grad Zagreb je administrativno, znanstveno, kulturno, gospodarsko i političko središte Republike Hrvatske sa sjedištem Sabora, Predsjednika i Vlade. Glavni je grad Republike Hrvatske smješten na zemljopisnom i kulturnom križištu istoka i zapada Europe, između Panonske nizine i Dinarskog gorja. Grad je sa sjeverne strane ograđen Medvednicom, a gradom protječe rijeka Sava. U Zagrebu živi gotovo milijun stanovnika, što je četvrtina ukupnog stanovništva Hrvatske. Grad Zagreb ima multikulturni „štih“ doseljenjem građana iz cijelog svijeta. Sport u Zagrebu je sveprisutan u svako doba godine. Tijekom godine održavaju se natjecanja u nogometu, košarci, rukometu, skijanju, klizanju, tenisu itd. Najveći i najpoznatiji nogometni klub u Hrvatskoj, GNK Dinamo, utakmice igra na Maksimiru, rukometne utakmice Prvo Plinarsko Društvo Zagreb igra u novoizgrađenoj zagrebačkoj areni, dok je Ledena dvorana Doma sportova određena za natjecanje u klizanju. Tijekom zime Zagreb postaje središtem svjetskog sportskog događanja. Početkom godine održava se Svjetski skijaški kup na kojem sudjeluju skijaši iz cijelog svijeta i Zagreb opravdava naziv po kojem je poznat – Bijeli Zagreb grad. Najviši vrh gore Medvednice, Sljeme sa visinom od 1035 metara mjesto je održavanja utrke. Najpoznatiji hrvatski skijaši Ivica i Janica Kostelić, svoje skijaške početke i pripreme za vrhunske svjetske rezultate imali su upravo na Sljemenu. Zahvaljujući svojim rezultatima Kostelići su Sljeme uvrstili u utrku Svjetskog skijaškog kupa. U zimskim mjesecima Sljeme je omiljeno skijalište Zagrepčana i žitelja iz šire okolice. 7 Međimursko veleučilište u Čakovcu Leo Hriberšek Analiza ekonomskog aspekta organizacije Snježne kraljice na Sljemenu 2. TURIZAM I SPORT U ZAGREBU Glavni grad Republike Hrvatske, Zagreb, spada među najmlađe metropole u Europi, a istovremeno je jedan od najstarijih europskih gradova čija pisana povijest datira iz 11. stoljeća. Zagreb je poslovno, gospodarsko, diplomatsko i kulturno središte Hrvatske, u kojem živi gotovo milijun stanovnika. Blizina i dobra povezanost s ostalim europskim gradovima dodatno čine Zagreb idealnom destinacijom turizma i sportskog turizma. Zagreb je grad znanosti i kulture. U gradu je smješteno pedesetak muzeja i galerija, te privatnih umjetničkih zbirki i dvadesetak kazališta i koncertnih dvorana. Hoteli svjetski poznatih hotelskih lanaca smješteni su u samom središtu Zagreba. Strogi centar grada udaljen je svega 30 minuta vožnje do pod sljemenske zone odnosno prirodnog zelenila. Zagreb nizom svojih urbanih parkova s dugom tradicijom i izrazito vrijednim prirodnim naslijeđem privlači mnoge turiste. Turistička zajednica grada Zagreba osnovana je 29. travnja 1992. godine temeljem Zakona o turističkim zajednicama radi ostvarenja i promicanja turističkih znamenitosti i identiteta, podizanja kvalitete turističke ponude,
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