Table of Contents Page Acknowledgments ……………………………………………………………………………
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Table of Contents Page Acknowledgments ……………………………………………………………………………. 3 Definitions and Acronyms ……………………………………………………………………. 4 Background and Goal of Interpretation ……………………………………………………….. 7 Overall Trip Purpose/Tasks …………………………………………………………………… 8 Trip Itinerary ………………………………………………………………………………….. 9 • Kasese Information Center ……………………………………………………………. 10 • Ruboni Community …………………………………………………………………… 13 • Kikorongo Women’s Community Tourism Project ………………………………… 16 • Queen Elizabeth National Park ………………………………………………………... 18 • Katwe Tourism Information Center (KATIC) ………………………………………… 20 • Echuya Central Forest Reserve Ecotourism Program ………………………………… 22 • Nkuringo Community …………………………………………………………………. 24 General Recommendations …………………………………………………………………… 27 • Interpretive Techniques ………………………………………………………………. 27 • Craft Shops/Merchandising …………………………………………………………… 27 • Pearls of Uganda ……………………………………………………………………… 28 • Training/Networking ………………………………………………………………….. 28 • Collaboration between the Forest Service and USAID-STAR …………………….… 28 • National Tourism Portal Website …………………………………………………….. 29 Appendices #1 ─ Merchandising …………………………………………………………………………… 30 #2 ─ Sales and Operations …………………………………………………………………….. 32 #3 ─ Design Guidelines ……………………………………………………………………….. 36 #4 ─ Visitor Contact Training …………………………………………………………………. 45 #5 ─ Creating a Site Plan ……………………………………………………………………. 48 #6 ─ Exhibition Accessibility …………………………………………………………………. 48 #7 ─ Kiosk or Exterior Wayside Exhibit (Photograph) ……………………………………….. 49 #8 ─ Visitor’s Center Gift Shop Display (Photograph) ............................................................ 50 #9 ─ Exhibits and Displays, Interpretive Planning and Design Worksheet …………………… 52 #10- Decorative Cement Façade (Photograph) ……………………………………………….. 58 Interpretive Graphic Examples #1 – Rwenzori ………………………………………………………………………………… 59 #2 – Katwe ……………………………………………………………………………………. 60 #3 – Nkuringo ………………………………………………………………………………… 61 2 ACKNOWLEDGMENTS First, we thank Kaddu Seburnya, Chief of Party, USAID and members of his staff: Onesimus Muhwezi, Sophie Naluzze, Jennifer Krause, Ashley Silver, and Laura Ell for organizing our trip and providing in-country assistance. We also thank Matthew Edwardsen, U.S. Forest Service, International Programs, and Simon Jones, Solimar International, for providing us this opportunity to assist with the development of interpretive programming and products to enhance tourism in southern Uganda. We would like to thank our community hosts, interpretive guides, and lodging staff for taking time to work with us and make our trip enjoyable and successful. We very much appreciated their hospitality and enthusiasm for collaboration and their hard work in developing the tour activity guides with a broad range of community of stakeholders and USAID-STAR. We hope our experiences and suggestions will enrich the management of these areas and foster rich and multi-faceted visitor experiences. We also want to extend our deep gratitude to Twaha Semujju who drove us safely over hundreds of kilometers and answered our questions during our road trip. 3 DEFINITIONS AND ACRONYMS Contact station: A staffed structure on-site or off-site with the primary purpose of providing information and orientation to the visitor. The contact station is similar to a visitor center, but with fewer services. It generally does not have exhibits of museum objects. Education: Consists of comprehensive curriculum-based programs conducted on or off-site, for all ages, which are created cooperatively with educators. These programs include all curriculum- based programs that generally include a pre-visit, on-site visit, and post-visit activities. Field institutes, field studies, or school groups that attend non-curriculum programs during a site visit are not categorized as education but rather interpretation. Exhibit plan: Are specific to an exhibit or set of exhibits, pertains to a visitor center, scenic byway, or interpretive trail. This type of plan is specific to an exhibit or set of exhibits. It could apply to a visitor center, a scenic byway, an interpretive trail – anywhere you need specific direction that can then be given to a contractor or fabricator for completion. The plan includes goals and objectives for each exhibit and specific text outlines, recommendations for graphics and images, and cost estimates. Depending on the scope and complexity of the plan, it may include draft text and conceptual designs. Exhibit: An educational display or show, usually consisting of museum objects accompanied by explanatory text and images, open to the public on a regular schedule. • Static exhibits: A series of comprehensive, integrated permanent exhibits with text and images but with no moving parts includes but not limited to: flat panel, two dimensional, or 3-D such as dioramas. The exhibit includes the housing, kiosk, and/or framing structures as well as any needed wiring or specialized lighting. • Interactive exhibits: A series of comprehensive, integrated permanent exhibits with moving parts that may also use computer or audio-visual hardware and software. The exhibit includes the housing, kiosk, and/or framing structures as well as any needed wiring, specialized lighting, speakers and audio components, computer connections, and/or required cooling systems. • Multimedia exhibits: Exhibits using, involving, or encompassing several media, such as projected images, sound, museum objects, and moving parts. • Permanent exhibit: An exhibit that is on display for an extended period, usually many years, and does not have a predetermined closing date. • Temporary exhibit: An exhibit that has published opening and closing dates and is usually open for several weeks or months. • Traveling exhibit: An exhibit that is displayed at multiple venues and is shipped from one location to the next according to a schedule. It may, or may not, include museum objects. • Virtual exhibit: An electronic exhibit featuring explanatory text and images on the World Wide Web or other communication technology, e.g., smart phone. • Wayside exhibit: An exhibit consisting of explanatory signage near a point of interest, often along a trail, walk, parking area, or road. Wayside exhibits do not include objects. Since they are located outdoors, close to the features they interpret, visitors receive 4 information at the times and places they want information, and the exhibits are more meaningful and rewarding. Formal interpretation: Consists of on-site, pre-planned, presentations that have a theme, goal, and objective with desired measurable outcomes. The presentations are designed to provoke visitors to form their own intellectual or emotional connection with the resource. The presentations are scheduled or announced prior to being presented, e.g., presentations at a visitor center or a guided tour or interpretive walk. Friends group: Usually a place-based non-profit organization, with the purpose of supporting a place or local activities. Friends Groups have unique by-laws or charters. They can organize and train volunteers; raise funds to be donated to the agency; and can advocate for activities, agency, purpose, or collaboration. GSTA: Global Sustainable Tourism Alliance Informal interpretation: Consists of spontaneous interpretive contacts with visitors. These contacts may occur in a variety of settings, primarily on National Forest Service lands. This category includes stationary as well as roving interpretation. Interpretation: Interpretation is a mission-based communication process that forges emotional and intellectual connections between the interests of the audience and the meanings inherent in the resource. Interpretive equipment - audiovisual systems: • Audiovisual system hardware: An integrated, permanent system of audio and video/DVD equipment, electrical wiring, circuitry for lighting, playback, accessibility (audio and captioning systems), and public address system designed for use in a theater or similar stand-alone setting or capacity. Most of the system is built in to the walls, ceilings, and floors of the facility and may require an individual or series of controllers to operate all systems simultaneously and/or sequentially. • Audiovisual system program (software): The integrated development, fabrication, and installation of professional stand-alone digital, audio, film, or video/DVD presentations and the physical or electronic media with which they are delivered. This includes the associated accessibility programming including audio descriptions and captioning as well as any programs developed to provide instructions to the controllers. Interpretive plan: For a facility, site or area, more specific than a master plan, focus is on an individual site, facility, or special interest area. Interpretive proposal or prospectus: A proposal is completed after development of an Interpretive and Education Plan and is generally used to develop a large concept to the point where it can be “sold” for support through the funding and implementation process. It may even be used to solicit bids for design and/or construction of interpretive media. The prospectus is 5 used to develop a large concept to the point where it can be used for support to acquire funding and an implementation process. Non-personal interpretation: Interpretive media that does not require a person to deliver a message (i.e., exhibits, waysides, brochures, signs, magazines, books, etc.). Outreach programs: Consists of community programs that are off-site programs provided to community