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Living Reading READING A Guide to Event Space Promote your business/brand in Reading to maximum effect livingreading.co.uk/book-space CONTENTS Reading in figures .....................................................3-5 Booking your space made easy ......................... 6 Sample price list ............................................................... 7 Booking agreement form ................................. 8-9 Terms and conditions ................................................ 10 livingreading.co.uk/book-space A GUIDE TO EVENT SPACE 2 READING IS SURPRISING in so many ways... 800+ MICHELIN STAR LISTED BUILDINGS BOUTIQUE RESTAURANTS & MONUMENTS HOTELS 2 FAMILY FRIENDLY NATIONAL FORBURY MUSEUMS TRAILS GARDENS 2 GREAT RIVERS – ONE OF UK’S A WORLD- THE THAMES & TOP RETAIL RENOWNED RED- RIVER KENNET DESTINATIONS BRICK UNIVERSITY livingreading.co.uk/book-space A GUIDE TO EVENT SPACE 3 LOCATION Reading is a major commercial/administrative centre located approximately 35 miles west of London and 26 miles south east of Oxford. Road communications are excellent. Reading is adjacent to junctions 10 to 12 of the M4 motorway. The town centre mainline railway station is the second busiest outside of London, only 24 minutes journey time. Heathrow airport is also easily accessed, just 28 miles via the M4. 35 miles 26 miles Adjacent WEST OF SOUTH EAST TO J10 –J12 LONDON OF OXFORD OF THE M4 2nd 24 mins 28 miles BUSIEST RAILWAY TRAIN JOURNEY TO HEATHROW STATION OUTSIDE TO LONDON AIRPORT LONDON livingreading.co.uk/book-space A GUIDE TO EVENT SPACE 4 80k + 15 million 7million FOOTFALL ANNUAL SHOPPERS ANNUAL SHOPPERS AT DAILY AT THE ORACLE BROAD STREET MALL 45,000 55,000 Over 2 million sq ft FOOTFALL PER DAY PASSENGERS PER DAY OF OCCUPIED OFFICE AT READING TRAIN TRANSPORTED BY SPACE IN READING STATION READING BUSES CENTRE RETAILING IN READING Reading benefi ts from a primary catchment area of 649,000 with an estimated shopping population of 390,000 (ranked 20th and 17th respectively on the PROMIS* ranking). The Reading catchment includes a notably high proportion of adults aged 25-44 and is one of the UK’s most affl uent (ranked 25th on PROMIS). The town is recognised as a leading commercial centre, home to many multi-national companies and one of the Financial Times’ Top 25 European Cities of the Future. * PROMIS – source Capita Properties • Reading’s main shopping area, Broad Street enjoyed footfall of 2.519* million in March 2016 (an average of 81,000 daily). * Springboard UK • The Oracle, Reading is the foremost shopping and leisure destination in the Thames Valley region with an entry onto Broad Street East, and welcomes over 15 million shoppers annually. • Broad Street Mall exits onto Broad Street West and welcomes over 7 million shoppers annually. • In 2014 Reading (town centre) Station had 16,339,60* entries/exits – an average of 45,000 footfall per day. * ORR • In 2015 Reading Buses transported 20 Million* passengers to and from Reading – an average of 55,000 per day. * Reading Buses Mar 2016 • For bus journeys per head of population, Reading was 4th in the country outside of London * in 2014 . * Reading Buses Mar 2016 • PwC and think-tank Demos’ ‘Good Growth for Cities’ report, places Reading in second place out of the 36 largest economic areas in the country according to 10 indicators considered to be the key to economic success and wellbeing. • Central Reading’s retail area has benefi tted from a thriving Business Improvement District since 2006 which contributes over £500k annually to help make for a vibrant, attractive destination for shoppers, workers and visitors. livingreading.co.uk/book-space A GUIDE TO EVENT SPACE 5 Reading Station Garard St Car Park BOOKING YOUR SPACE BLAGRAVE STREET CAVERSHAM ROAD / ID MADE EASY THE FORBURY FORBURY ROAD VALPY STREET Below is a map showing the spaces available to book. Forbury For more information contact Yulia Syrovoiskaia on Gardens 0118 937 4463 or by email [email protected] FRIARQU STREET UNION STREET STREET T ’S WALK AR STREET EEN VICTORIA ABBOT FRI ABBEY STREET SPACE 1 STREET SPACE 3 SPACE 5 WEST STREET CHATHAM STREE Abbey Broad Street West Broad Street East Broad StreetMARKET PLACE East (Superdrug) (Marks & Spencer A) (Sainsbury’s Central) Ruins 5m x 3m 8m x 3m 11m x 3m CHESTNUT CROSS WALK ST CHAIN STREET BROAD ST MARY OXFORD STREET SPACE 2 SPACE 4 KING ST KI NGS ROA D Broad Street ’S BUTTS Broad Street West Broad Street East DUKE Mla l (Waterstones) (MarksMINSTER & Spencer STREET B) 3m x 4m 7m x 7m STREET Queen’s Rd GUN STREET Th eOracle CarPark QUEENS ROAD A risk assessment may be required for large/complex events. We will only issue formal consent for your event when all issues have been agreed and your signedA4155 application / IDR received. Please note: The prices listed below are a guide. Applications are assessed on an individual basis, depending on the type of activity, length of visit and footprint. Please contact us to clarify your details. The following locationsBRIDGE STREET are available to commercial and non-profit organisations. (Use of the town centre for promotional purposes is strictly enforced to maintain the quality of the public realm for all users) BOOKING YOUR SPACELONDON STREET6 STREET CASTLE MILL LANE / IDR ROW FOBNEY STREET COLEY CASTLE HILL WILLOW CHERITON COURT STREET MALLARD PLACE COLEY HILL ST NEW BRIGHT FIELD ROAD A329 A33 WOLSEY STREET SAMPLE PRICE LIST EVENT SIZE/TYPE EVENT INFRASTRUCTURE PRICE per day/s PRICE per day WEEKDAY WEEKEND BRAND AWARENESS Stall/gazebo (3mx3m), SMALL EVENT promotional materials, (up to 3 people) banners, etc. Commercial organisations (same costs are payable if no £450 +VAT £500 +VAT static equipment deployed) (headquartered outside of (up to 3 days) Reading Borough) Commercial organisations £200 +VAT £250 +VAT (headquartered inside of (up to 3 days) Reading Borough) BRAND AWARENESS Stall/gazebo (3mx3m), & SAMPLING promotional materials, MEDIUM EVENT sampling, giveaways (up to 5 people) Commercial organisations £800 +VAT £900 +VAT BRAND AWARENESS Large stall/gazebo, promotional & EXPERIENCE materials, sampling, giveaways, LARGE EVENT branded car/minibus/van/bus/any (more than 5 people) vehicle, amplified music Any event that takes more space Commercial organisations than 3mx3m £1,200 +VAT £1,400 +VAT BRAND AWARENESS Stall/gazebo, promotional materials, SMALL/MEDIUM/LARGE branded car/minibus/van/bus/ EVENTS any vehicle or sampling activities and amplified music Non-profit organisations £300 +VAT (headquartered outside of Any activity that takes a lot of Reading Borough) public space Non-profit organisations £40 +VAT (headquartered inside of Reading Borough) All prices are subject to VAT at 20% VALID FROM FILMING/PHOTOGRAPHY FEES IN READING JANUARY 2016 SIZE ACTIVITY TYPE 1 HOUR HALF DAY WHOLE DAY (up to 4 hours) (up to 8 hours) FILMING TV/Commercial / £50 +VAT £160 +VAT £320 +VAT SMALL CREW Feature film /Documentary/ (up to 5 people) Brand awareness FILMING TV/Commercial / £125 +VAT £450 +VAT £850 +VAT LARGE CREW Feature film /Documentary/ (over 5 people) Brand awareness For photography enquiries please contact [email protected] Filming that does not fit into either category above, please contact [email protected] Not for Profit Organisations (incl faith, charity, education and other community sectors) Applications from non-profit organisations are welcome. These are controlled to ensure fair distribution of promotional space and to maintain a safe and welcoming town centre. Bookings are restricted to no more than four bookings per organisation in one calendar year (with a maximum of one booking per three month period). *The fees for non-profit organisations may be increased at Reading UK CIC discretion for larger-scale activities where additional management time and/or facilities are required. Street Collection Permit Registered charities that wish to carry out a street collection (only) should apply for a permit from Reading Borough Council’s Licensing Section: http://www.reading.gov.uk/businesses/Licensing/StreetCollectionPermit/ All prices are subject to VAT @ 20% livingreading.co.uk/book-space A GUIDE TO EVENT SPACE 7 BOOKING AGREEMENT Please complete as fully as possible Contact name: Organisation name & address: Charity number: (if applicable) Email: Work tel: Mobile: Home tel: Name & mobile telephone number of the person responsible on the day Name: Mobile: livingreading.co.uk/book-space A GUIDE TO EVENT SPACE 8 BOOKING AGREEMENT cont’d PLEASE TICK LOCATION REQUIRED Space 1 Space 4 Broad Street West (Superdrug) Broad Street East (Marks & Spencer B) Space 2 Space 5 Broad Street West (Waterstones) Broad Street East (Sainsbury’s Central) Space 3 Town Hall Square Broad Street East (Marks & Spencer A) Other locations (please contact us for details) Date(s) of event: Times of event: from to EVENT (please provide a full description including: purpose, features, set-up & dimensions of structure/display) VEHICLES & REGISTRATION NUMBERS (for onsite vehicles only) I, the undersigned, have read the attached conditions and agree to be bound by them, to pay all fees and charges, and to adhere to this Booking Agreement, which, once counter- signed by Reading UK CIC is my authority to proceed. Signed (Hirer) Date: Signed (Authorising) Date: POST TO: OR CLICK SUBMIT HERE: Reading UK CIC The Library Building, Abbey Square, Reading, RG1 3BQ All prices are subject to VAT @ 20% livingreading.co.uk/book-space A GUIDE TO EVENT SPACE 9 5 Use of the Location TERMS AND CONDITIONS 5.1 The Hirer shall keep the site clean and tidy and any litter generated by the Event shall be removed by the Hirer. RISK ASSESSMENTS AND PUBLIC LIABILITY INSURANCE 5.2 The Hirer must at all times take good care of the Location and CERTIFICATES will be responsible for any damage to the Location or any part A detailed risk assessment and evidence of current Public Liability of it or any equipment or other property of the Council whether Insurance cover (minimum £5 million) must be submitted with the forming part of the hire or not.
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