AMERICAN GROWN | SUPERIOR | RARE | AUTHENTIC APRIL 2021 In This Edition

PAGE 1 & 2 One if by Land, Two if by Sea Earth Day ------PAGE 2 Weekly Export Summary

® Product Drop Alert – American Giant ------PAGE 3 Making Mother’s Day Special With Supima From Farm to Hanger Sewn West ------PAGE 6 One if by Land, March Licensing Update Two if by Sea STAY CONNECTED

arth Day (or Earth Month) has become a time to bring attention to the climate crisis and implore individuals across the globe to do their part. From composting to recycling to supporting brands that are truly transparent with their manufacturing process, consumers want more options today for choosing sustainable, eco-friendly products. In recognition of Earth Day, we are proud to highlight Etwo, of the numerous, Supima brand partners who are making a difference. Whether you choose to plant a tree or help restore a square foot of kelp forest off the coast of Southern California, these two Supima brand partners are doing their part to bring attention to climate change.

Michael Stars 1710 W Ranch Road, Ste. 205 As part of their month-long effort, the California lifestyle brand is committed to restoring the kelp Tempe, AZ 85284-3600 forest off the coast of Palos Verdes, CA. Through its partnership with the SeaTrees organization, 602-792-6002 Michael Stars will restore one square foot of giant kelp forest for every tee shirt sold through the [email protected] | www.SUPIMA.COM month of April. There’s no better time to freshen up your t-shirt draw and do some good in the FOR SUBSCRIPTIONS, process. Whether you’re looking at a basic essential like the Mady continued on page 2 COMMENTS & REQUESTS: [email protected] Weekly Expor t One if by Land, Two if by Sea Summary continued from page 1

April 15 — There were (6,700) bales in net new sales reported for the week versus (3,100)

bales reported the pre- MICHAEL STARS PROTO101 vious week. Current registered export sales Supima Crew Neck, a cute Cate Supima Tank or something more fashion forward like the for the 2020/21 crop Supima Swing tee, Michael Stars has you covered. Made with American-Grown Supima year now total 756,600 cotton, these tees are built to last. Supima’s extra-long staple fibers adds incredible bales. This level of sales softness which just gets better with age, and a durability that will help keep their shape is 139.2% of the sales and vibrant color wash after wash. level at the same time Shop Michael Stars: www.michaelstars.com last year when 543,700 Read About SeaTrees: sea-trees.org bales in sales had already been registered. Current shipments stand at 141.8% of last year with 549,400 Proto101 bales shipped versus 387,500 bales shipped at the Pledging to plant 50,000 trees in 2021, sustainability and environmental awareness same time last year. are a year-round effort for the newly minted fashion brand. Launched this year by three There were 7,000 bales in new purchases made fashion industry veterans, Proto101 is committed to crafting ultra comfortable clothing this week from India (4,000), Peru (2,300), Bahrain using a responsible and ethical supply chain. Offering an alternative to “disposable” (400), and Japan (200). fashion, Proto101 produces premium apparel using high-quality fabrics resulting in There were no bales in destination changes this sustainable wardrobe essentials that are made to last. Looking to make a difference past week. and do their part to combat climate change, Proto101 is giving their community an op- There were 300 bales in cancellations this past portunity to be a part of that change. Through its partnership with the Onetreeplanted week from India (-300). organization, Proto101 will plant one tree for every t-shirt sold. Proto101’s collections of Export shipments this past week totaled 19,600 lux tees are crafted using a proprietary fabric blend with Supima cotton. Known for its bales versus 16,400 bales the previous week. Ship- strength, vibrancy and soft hand, Supima cotton is a key ingredient to brand’s direction ments this past week went to India (4,600), Vietnam of building clothing that will last and improve over time. Shop Proto101: proto101.com (3,700), China (3,500), Peru (3,400), Bangladesh (1,300), Pakistan (1,100), Italy (800), Honduras (400), Thailand (300), Turkey (300), and Indonesia (100). The top five leading importers for the 2020/21 crop year are led by India with purchases of 267,300 Product Drop Alert – bales. China, Vietnam, Pakistan and Peru round out the top five with purchases of 165,800 bales, 74,500 American Giant bales, 69,700 bales, and 44,300 bales respective- ly. These five nations account for 82.2% of all the ew into the fold for this spring is the men’s Supima pique polo by export-based purchases of American Pima made American Giant. Known for their quality, American-made gar- to date this year. ments and dedication to keeping it local and investing in small There were no bales in net new forward sales hardworking communities. What started with making a better reported this week. The current new crop sales totals hoodie soon evolved into a full collection of lifestyle apparel for stand at 1,100 bales and 0 bales respectively for the menN and women. Their commitment to innovation and quality carries over to every 2021/22 and 2022/23 years. new production introduction including the new Supima pique polo. Made in Amer- ica with superior Supima cotton, the pique polo features a modern fit made with a traditional pique waffle weave and split hems on side seams. In addition to the classic black, white and navy colors, American Giant is also offering limited edition colors including summer mint, salmon and pale amber. Grown in the American West and Southwest, Supima cotton accounts for the top 1% of the world’s cotton. Its extra-long staple fiber is what makes Supima cotton a key ingredient for many of the products crafted by American Giant, giving each item a luxuriously soft-hand, and the strength to withstand your busy lifestyle. Whether you’re teeing off on the golf course or hitting the local craft brewery with friends, the Supima pique polo by American Giant is a must-have for your spring wardrobe. www.american-giant.com v PAGE TWO Making Mother’s Day Special With Supima This Mother’s Day celebrate the most important person in your life with the gift of Supima. Treat mom to some of the most luxurious products in the market made from the top 1% of the world’s cotton. Our curated guide features top brands from around the globe and a must-have list of products from sleepwear to tees. These super lux gifts are sure to put a smile on her face and make mom’s day extra special.

Banana Republic Calzeonia Upgrade mom’s t-shirt options this You can’t have too many leggings in your Mother’s Day with this premium crew- wardrobe arsenal and these Capri leggings neck tee from Banana Republic. Craft- from Calzeonia are no exception. Made in ed from the world’s finest cottons, the ultra-light Supima cotton with a comfortable Supima cotton Crew-Neck T-shirt hits high waistband, these are sure to become on all points. The straight hem adds a clean updated look and the mom’s favorite. Whether she’s going on a run, meeting her friends for tapered neck and shoulders make for smooth, comfy fit. Supima brunch or just lounging around the house, mom will live in these leggings. cotton is American-grown and renowned for its superior softness, SUPIMA cotton is renowned around the world for its extraordinary softness, extraordinary strength, and vibrant color. bananarepublic.gap.com delicate luster, and strength. www.calzedonia.com

Lands’ End Intimissimi Whether it’s the first thing she puts Glam up mom’s innerwear look with this on in the morning or the last at the end elegant long slip from Intimissimi. Known for of the day, mom will love this long robe their long history of crafting premium wom- from Lands’ End. Designed with com- en’s intimate apparel, Intimissimi doesn’t fort in mind, the soft, smooth Supima disappoint with their English Spring long cotton robe features reinforced patch pockets, clean edges and slip made in Supima® Ultrafresh cotton. Featuring intricate embroidery drapes without clinging for the perfect fit. The mid-calf length and on the neckline, a romantic floral print pattern and thin adjustable straps, pink tie-dye color make this robe from Lands’ End a sumptuously this slip will make mom feel like a queen. www.intimissimi.com soft addition to mom’s closet that she’ll never want to take off. www.landsend.com ONSEN Transform mom’s bath into a spa with Brooks Brothers this luxurious towel set from Onsen. Thanks Elevate mom’s wardrobe essentials to the unique waffle weave of the Onsen, this Mother’s Day with this Supima these towels absorb water better than even knit tunic from Brooks Brothers. the plushest terry bath towels out there. Slimming vertical stripes and a clas- Made from 100% American-grown Supima cotton, the Onsen towels are sic Henley placket instantly upgrade woven from the softest, smoothest cotton on earth to make sure it feels this super-soft, jersey-knit tunic from Brooks Brothers. Crafted from great when you use it. The thirsty waffle weave soaks up water fast and pure Supima® cotton, this superior basic features a jewel neckline, dries itself out quick when you’re done, and the strength of extra-long a four-button placket and banded rib-knit cuffs. cotton fibers create a longer lasting fabric that does its job well for the life www.brooksbrothers.com of the towel. onsentowel.com

eet Sewn West, a new t-shirt brand with a goal to produce the world’s highest From quality, sustainable clothing. All of Sewn West’s products are grown, harvested, processed, manufactured and distributed in California. With a timeless design esthetic and premium organic fabrics, Sewn West launches with tight a collection Farm to of beautifully crafted, luxuriously soft tees made with a California-grown Supima cottonM blend. The lightweight, durable and ultra lush tees are incredibly soft and cut to deliver the Hanger – perfect fit. Available in a v-neck, split hem and curved hem with a classic color palette that includes navy, white, black and olive, Sewn West is the perfect addition to your t-shirt draw for spring. Sewn West sewnwest.com v PAGE THREE All In the Family

Supima is excited to introduce our newest group of licensees for the month of March. Supima continues to focus on expanding its network of manufacturers, brands and retailers in an effort to ensure that each and every product that Licensing carries the SUPIMA® label is sourced from a recognized supplier. With an all-time high of over 550 licensees across the global supply chain, interest in becoming a Supima partner continues to grow at an unprecedented rate. • Continental Textile Co., Ltd. (Vietnam) – Fabric Finisher, Manufacturer, Spinner, Weaver, Dyer Update • Fayazi Pty. Ltd. (Australia) – Brand • Fujian Hannice Textile Co., Ltd. (China) – Dye House, Knitter, Trader-Fabrics • Hästens Sängar Tillverkning AB (Sweden) – Brand • Ideteks Giyim San A.S. (Turkey) – Manufacturer (*previously licensed) • Kumaran Textiles (India) – Weaver • Mani Omega Fabrics (India) – Fabric Finisher, Weaver • Triumph International Services (APAC) Limited (Hong Kong) – Manufacturer-Apparel • Zhongshan Zhuoyue Clothing Co., Ltd. (China) – Wholesaler, Manufacturer-Apparel

Be sure to visit our supplier directory for a full list of licensed companies at www.supima.com/suppliers.t

BE SURE TO VISIT OUR SUPPLIER DIRECTORY FOR A FULL LIST OF LICENSED COMPANIES AT WWW.SUPIMA.COM/SUPPLIERS.

PRESORT FIRST CLASS U.S. POSTAGE PAID PHOENIX, AZ 1710 W Ranch Rd, Ste 205 PERMIT NO. 1662 Tempe, AZ 85284

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IMPORTANT WEB LINKS FOR AMERICAN PIMA CROP INFORMATION

Supima offers a variety of reports for growers, manufacturers and retailers of American Pima cotton in the areas of specific product information, overall market data, and background research. The reports are updated frequently with the release of new data and are available for use by anyone interested.

USDA - AMS Pima Spot Price (Daily): USDA - FAS Export Sales Report (Weekly): http://bit.ly/AMSPimaDailySpot http://bit.ly/FASWeeklyExportSales

USDA - AMS Cotton Reports: Classing Reports: http://bit.ly/AMSCottonReports By Office: http://bit.ly/AMSPimaClassingOffice By State: http://bit.ly/AMSPimaClassingState USDA - NASS U.S. Production Estimates (Monthly): http://bit.ly/NASSCropProduction U.S. ELS Competitiveness Payment Report (Weekly): http://bit.ly/FSAELSCPPReport

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