The Travel Industry’s #1 Source of Print and Online Marketing to Travel Advisors

MULTI-CHANNEL TRAVEL MARKETING Your Marketing Message Delivered to: The Right Travel Advisors At the Right Time On the Right Channel

FOR MORE INFORMATION CONTACT: DOUG COOKE • 203-647-0252 • [email protected] Intro and Readership

Cross Platform Marketing for Travel Industry Suppliers

JAX FAX Travel Marketing has been bringing Travel Advisors together with Travel Suppliers since 1972. Through our multi-channel marketing approach, travel industry suppliers can reach our 90,000+ travel advisors with the right message, at the right time, through the right channel.

For 49 years, JAX FAX Travel Marketing has provided tools that Travel Advisors use when planning travel arrangements for their customers. We offer Travel Industry Suppliers both print and digital options for getting your marketing message out to our 90,000+ Travel Advisor readers.

Destinations by JAX FAX Magazine contains information Travel Advisors need to effectively sell worldwide destinations. Each bi-monthly issue has six geographic sections (, , , , /Pacific and .) We can offer exclusive franchise positioning either within the first 8 pages or within one of our editorial sections. For Tour Operators and Resorts, ads can also be run within specific destination articles to maximize exposure of your tours/resort within that destination. The magazine reaches 20,000 Travel Agencies in print and an additional 60,000 Travel Advisors receive the digital edition. DESTINATIONS by JAX FAX will be published six times in 2021 in the months of January, March, May, July, September and November.

JAX FAX Digital Marketing Options

JAX FAX Digital Marketing offers Airlines,Tour Operators, Resorts, Cruise Lines and other travel suppliers multiple online ways to reach the travel agent distribution channel including: advertorials, website marketing, email marketing, eNewsletter marketing, webinars and more. We offer very affordable, cross platform (print/digital) marketing packages designed to maximize your exposure to Travel Advisors, both in print and online.

FOR MORE INFORMATION CONTACT: DOUG COOKE • 203-647-0252 • [email protected] Table of Contents

Print Magazine Advertising – Page 4 DESTINATIONS by Jax Fax Magazine focuses on educating Travel Advisors about worldwide destinations and the suppliers that serve these destinations.

Editorial Calendar – Destinations by Jax Fax – Page 5

Email Marketing – Page 6 100% opt-in database of 60,000 Travel Advisors with competitive rates and consistently high opens and clicks

Enewsletters – Page 7 Monthly destination eNewsletters for: Europe, Asia/Pacific, Africa/Mid East, Latin America, Caribbean and USA/Canada, as well as Luxury and Cruise. In addition, we distribute a Weekly Bonus Commission and Incentives eNewsletter.

Website Advertising – Page 8 Our website, www.jaxfax.com is designed to complement our magazine. Travel Advisors can research destination information from 5 years of past articles. We also use the site to archive our webinars, podcasts and supplier brochures.

Webinars – Page 9 Travel Advisors sell what they know. Webinars are a very effective means of capturing an audience’s attention and educating them about your products/services.

Social Media Marketing – Page 10 Facebook Custom Audience Marketing allows us to deliver your message to the Facebook newsfeed of 90,000 Travel Advisors.

Digital and Print Specifications – Page 11

FOR MORE INFORMATION CONTACT: DOUG COOKE • 203-647-0252 • [email protected] Print Advertising

TARGET ADVERTISERS INCLUDE: • Tourist Boards • Airlines • Tour Operators • Air Consolidators • Car Rentals • Ancillary Travel Products • Cruise Lines • Consortia / Host Agencies • Hotels and Resorts

Destinations by JAX FAX is a bi-monthly travel trade magazine focused exclusively on marketing destinations to Travel Advisors. Each issue of Destinations is divided into 6 geographic sections including: USA/Canada, Latin America, Caribbean, Asia/South Pacific, Africa/ and Europe. Each geographic section contains multiple destination articles, supplier updates and advertisements for consolidator airfares. Cruise News and Absolute Luxury are also features in each issue.

A LA CARTE DISPLAY ADVERTISING / All Rates Are Gross

UNITS 1x 3x 6x 1/4 Page 1,882 1,550 1,060 1/3 Page 2,163 1,811 1,263 1/2 Page 3,227 2,687 1,853 1/2 Spread 5,051 4,235 2,952 2/3 Page 3,678 3,084 2,152 Full Page 5,269 4,411 3,550 Spread 8,430 7,149 5,751 1/9 Page 450 450 450

DISTRIBUTION OUR READERSHIP

Each bi-monthly issue of Destinations will be distributed in print • JAX FAX readers are involved in all areas of travel: to 20,000 travel agencies and 90,000 Travel Advisors will receive 61% International the digital issues. 61% Domestic 56% Cruises GEOGRAPHICAL BREAKDOWN COPIES PERCENT 50% Family Vacations New England/Atlantic Coast: 40,880 51.1 % North/South Central: 20,400 25.5 % • The average JAX FAX subscriber has been a travel agent for 13.6 years Mountain/Pacific: 18,720 23.4 % • The majority of Travel Advisors turn to JAX FAX first when researching and booking travel for their clients North/South Central: • 84% of readers turn to JAX FAX as the magazine of 20,400 choice for information on Tour Packages & Airfares

25.5% New England/ 40,800 Atlantic Coast: • 39% of JAX FAX subscribers work in agencies that record sales of at least $1 Million 51.1%

18,720 • JAX FAX subscribing agencies book travel arrangements for 23.4% 74% leisure/vacation travel / 26% business travel Mountain/ Pacific: • 54% of JAX FAX subscribers work in an agency location while 46% are home based

FOR MORE INFORMATION CONTACT: DOUG COOKE • 203-647-0252 • [email protected] Editorial Calendar

2021 Editorial Calendar and Production Due Dates

JANUARY/FEBRUARY JULY/AUGUST Destinations Cover Feature: South Africa Destinations Cover Feature: TBA Africa & Middle East: Israel Africa & Middle East: Dubai EXPO, Indaba Asia & So. Pacific: China, Asia & So. Pacific: Taiwan, Macao China Caribbean: Family Vacations, St. Lucia Caribbean: PR & USVI, Antigua, Dom. Rep. Latin America: Peru, Riviera Maya Latin America: Costa Rica, Galapagos Cruise News: New Ships Cruise News: Asia River Cruises Europe: Spain, Flanders Europe: Europe Rail Travel, Culinary & Wine USA & Canada: Winter Carnival Quebec USA & Canada: Las Vegas Industry News: Travel Technology Industry News: Travel Insurance

Space Reservation & Edit Due: December 6, 2019 Space Reservation & Edit Due: June 5, 2020 Ad material is due on or before: December 13, 2019 Ad material is due on or before: June 12, 2020

MARCH/APRIL SEPTEMBER/OCTOBER Destinations Cover Feature: Egypt Destinations Cover Feature: Germany Africa & Middle East: Zim/Zam/Bot Africa & Middle East: Islands of Africa, UAE Asia & So. Pacific: India, Mongolia Asia & So. Pacific: Korea, Southeast Asia Caribbean: Bahamas, Caribbean Updates Caribbean: Barbados, Soft Adventure Latin America: Roatan, Brazil Latin America: Belize, Colombia Cruise News: Europe River Cruises ComingCruise Soon News: U.S. Cruises Europe: Turkey, Ireland, Greece Europe: Britain, Cyprus USA & Canada: Florida USA & Canada: Southern California Industry News: Shore Excursions Industry News: Sustainable Travel Practices

Space Reservation & Edit Due: February 7, 2020 Space Reservation & Edit Due: August 7, 2020 Ad material is due on or before: February 14, 2020 Ad material is due on or before: August 14, 2020

MAY/JUNE NOVEMBER/DECEMBER Destinations Cover Feature: Italy Destinations Cover Feature:TBA Africa & Middle East: Africa & Middle East: Family Safaris, Israel Asia & So. Pacific: Nepal, New Zealand Asia & So. Pacific: Japan, Fiji Caribbean: Cuba, Summer in the Caribbean Caribbean: Jamaica, Honeymoon Roundup Latin America: Yucatan, Panama Latin America: Chile/Argentina, Cruise News: Aegean Cruises Cruise News: Alaska Cruises Europe: Germany, Croatia, Czech Republic Europe: Christmas Markets, Portugal USA & Canada: Northeast Vacations USA & Canada: NY Holiday Travel Industry News: North American Rail Travel Industry News: Ski USA

Space Reservation & Edit Due: April 3, 2020 Space Reservation & Edit Due: October 9, 2020 Ad material is due on or before: April 10, 2020 Ad material is due on or before: October 16, 2020

FOR MORE INFORMATION CONTACT: DOUG COOKE • 203-647-0252 • [email protected] THE TRAVEL AGENTS’ PATH TO PROFITS JAXFAXeMail Marketing TRAVEL MARKETING MAGAZINE Why usewww.JaxFax.com JAX FAX as your email provider? TRAVEL INDUSTRY SUPPLIERS Maximize your ROI on email marketing with the new JAX FAX “Email Rewards”JAX program. FAX Travel currently agents can now receivehas a cash 100% opt-in database of 60,000 Travel Advisors. incentive1 to open and read your emails.

Email marketing has exploded over the past couple of years and every day travel agents receive dozens of supplier emails in their inbox. Many of theseOur emails rates are deleted are veryand never competitive. viewed. No matter how2 good your offer, this is a lost opportunity.

JAX FAX’s new Email Rewards program will ensure that your email receives the attention it deserves. Here’s how it works: every time a travel agent opensJAX a supplier FAX email is sent a by name JAX FAX, agentsthey will be- have known and trusted for over 49 years. come eligible3 to win a $50 daily prize. The more emails they open, the better their chances of winning. We will be giving away $50 every weekday, all year long. It’s that simple. 4 Our emails receive consistently high open and click thru rates. Why use JAX FAX as your email provider?

JAX FAX currently has an opt-in database of 36,000 travel agents and we expect that to grow as more agents learn about5 the WeEmail Rewardsrespect program. Travel Advisors’ time and limit our sends to 6 supplier emails daily. 2 Our rates are very competitive. 3 JAX FAX is a SPECIALname agents have known and OFFER trusted for over 40 years. FOR 2021 EMAIL MARKETING 4 Our Email Rewards program will generate the industry’s best open and click rates. Send 1 Email Monthly (12 total) STARTER PACKAGE JanuaryWe respect - December travel agent’s fortime justand will $200 not send / email more than 6 supplier 5 Buy 3 for $275 each and Get 1 Free plussponsored a website emails Banner daily. Ad and a banner on plus a website Banner Ad and a banner on Incentive eNewsletter for 3 months ($3,000 value) Incentive eNewsletter for 1 months ($1,200 value) ------or ------For more information about our rates and how JAX FAX can help you achieve your email marketing goals, Send please1 Email contact Doug Twice Cooke – Publisher Monthly at 203-301-0255 (26 or email total) [email protected] January - December for just $175 / email BOOST YOUR EMAIL RESPONSE plus a website Banner Ad and a banner on WITH SOCIAL MEDIA MARKETING Incentive eNewsletter for 6 months ($4,900 value) ------or ------FACEBOOK CUSTOM AUDIENCE MARKETING: Send 1 Email Weekly (52 total) For as little as $200 / email blast we will use your January - December for just $150 / email email to create a Facebook ad which we will place plus a website Banner Ad and a banner on on the newsfeed of up to 90,000 Travel Advisors. Incentive eNewsletter for 3 months ($9,400 value)

JAX FAX eMarketing works! Here is what our customers are saying: We had a very good day when the email went out. Very good response.” - Bill from Tripflock Your emails give us some of the best response we receive from our email marketing” - Bill from Costa Rica Dream Vacations Jax Fax has been an amazing email marketing avenue for us. It has helped us grow our audience and users significantly! We enjoy working with Jax Fax, they always go above and beyond for us to help us find the best marketing options to help grow our business.” - Stephanie from Travefy No sooner do we send an email than our phones start ringing” - Chelsie from NTC We were shocked by the great response from our email broadcasts with JaxFax! “ - Dan from Elegant Adventures Our thanks for bringing us over 200 new clients ranging from home based agents to major accounts” - Norman from Travelades

FOR MORE INFORMATION CONTACT: DOUG COOKE • 203-647-0252 • [email protected] eNewsletters JAX FAX Destination Monthly eNewsletters

DESTINATION eNEWSLETTERS TRAVEL AGENT INCENTIVE AND BONUS COMMISSION Includes the following on a monthly basis: This eNewsletter comes out each Thursday and notifies agents of opportunities for increased earnings. CHOOSE YOUR DESTINATION! • The Caribbean/Bahamas/Bermuda • Europe • Africa and the MiddleEast • Latin America • Asia/Pacific • USA/Canada • Luxury Travel Newsletter • Cruise News

EACH eNEWSLETTER WILL CONTAIN: • Multiple Destination Articles • Supplier News • Fam Trips • Agent Incentives

Banner in Weekly eNewsletter (rate/month) Annual Semi Annual Quarterly Monthly (52 ads) (26 ads) (13 ads) (4 ads) BANNER ADS ON DESTINATION eNEWSLETTERS PRICING: Sponsor ad (600 x 60 pixels) $350 $375 $400 $425 STANDARD BANNER - 12 Monthly Destination eNewsletters Square Banner (162 x 135 pixels) - $100/eNewsletter $250 $275 $300 $325 STANDARD BANNER - 6 Monthly Destination eNewsletters - $150/eNewsletter SPONSOR BANNER SQUARE Banner size: 600 x 60 pixels 600 x 60 pixels 162 x 135 pixels

FOR MORE INFORMATION CONTACT: DOUG COOKE • 203-647-0252 • [email protected] Website Advertising WWW.JAXFAX.COM

Our website is designed to provide Travel Advisors with up to date destination information. It is updated daily and has hundreds of archived destination articles and other relevant information Travel Advisors can use when researching a destination for their clients. The site also has other information Travel Advisors need including: FAM Trips, Consolidator Search Engine, Brochure Library and much more. Ad units include: Leaderboard ad, Standard banner and “Microsite ad”. Microsite ads are unique to JAX FAX and contain live, customizable and updatable content.

LEADERBOARD – 728 x 90 pixels

MICROSITE AD – 300 x 250 pixels

SQUARE – 162 x 135 pixels

WEB SITE RATES (RATE/MONTH) ANNUAL SEMI ANNUAL QUARTERLY MONTHLY Microsite Ad $700 $750 $800 $850 Leaderboard $500 $550 $600 $650 Standard Banner $275 $300 $325 $350

FOR MORE INFORMATION CONTACT: DOUG COOKE • 203-647-0252 • [email protected] Webinars A JAX FAX SUPPLIER TRAINING WEBINAR WILL HELP YOU TO: • Educate our engaged Travel Agent audience on your products and services • Build your own travel agent database • Cost effectively interact with Building Sales with JAX FAX Travel Marketing: Webinars our Travel Agent readership JAX FAX LAUNCHES NEW DAILY COFFEE BREAK AND HAPPY HOUR TRAINING SESSIONS • Two Daily Training Sessions – Coffee Break at 11:00am and Happy Hour at 4:00pm • 30 Minutes for your presentation and Q/A – keeps viewers engaged • Affordable pricing makes these training sessions available to all travel suppliers • Suppliers will be provided with a list of registrants and recording of the webinar. • A copy of the webinar will be hosted in the webinar library at www.jaxfax.com COFFEE BREAK AND HAPPY HOUR WEBINAR PRICING (All pricing based on pre-payment)

Single Webinar (Coffee Break or Happy Hour) Cost: $500 Limited Time Only Package of 3 Webinars (Coffee Break or Happy Hour) Sign Up Cost: $1,200 Today Package of 6 Webinars (Coffee Break or Happy Hour) Cost: $2,000

FOR MORE INFORMATION CONTACT: DOUG COOKE • 203-647-0252 • [email protected] Social Media Marketing

CUSTOM AUDIENCE MARKETING ON FACEBOOK JAX FAX is thrilled to announce that we can now deliver your marketing message to the Facebook Newsfeed of our custom list of 90,000 Travel Advisors. Most importantly, you are assured that your marketing will only be displayed on the newsfeed of those who are most likely to engage with it. This maximizes your spend and ensures your message delivers maximum value. Social media marketing should not replace, but rather enhance, your current marketing channels. Whether it is sending out an email broadcast, running a display ad in print, or doing online display advertising, the addition of a Facebook Marketing component can help maximize the impact of your marketing by reaching a highly targeted audience in one of their favorite channels – Facebook. Best yet, our Custom Audience Marketing on Facebook is very affordable and delivers great value.

Plan A: Plan B:

For Current JAX FAX Advertisers For those suppliers only wishing Using Facebook Marketing to “Boost” to engage with our audience on your email marketing with us. Facebook

Price for 1 Facebook ad - $300 Price for 1 Facebook ad - $500

Price for 6 Facebook ads - $1,500 Price for 6 Facebook ads - $2,400

Price for 12 Facebook ads - $2,400 Price for 12 Facebook ads - $3,600

FOR MORE INFORMATION CONTACT: DOUG COOKE • 203-647-0252 • [email protected] Print Specifications HALF PAGE NO BLEED RED = BLEED

BLUE = TRIM YELLOW = LIVE AREA 3.5 x 10 in. 7.125 x 5 in. Full page bleed: 8.625 x 11.375 in.

Full page trim: 8.125 x 10.875 in.

Full page image area: 3.5 x 7.625 x 10.375 in. 5 in. 7.125 x 2.5 in.

QUARTER PAGE NO BLEED FULL PAGE WITH BLEED

PREFERRED FORMATS: PDF X1a, and JPG MAGAZINE SPECIFICATIONS: files. All files should be created and submitted All measurements are in inches at 300 dpi. Final trimmed size of magazine is 8.125 x 10.875

AD SIZES: All ads must be created to exact Full page bleed: 8.625 x 11.375 in. size specifications. Full page trim: 8.125 x 10.875 in. Full page image area: 7.625 x 10.375 in. FONTS: PDF files must have all fonts 1/2 page no bleed horizontal: 7.125 x 5 in. embedded or output to outline. 1/2 page no bleed vertical: 3.5 x 10 in. PHOTOS: Must be 300 dpi in CMYK. 1/4 page no bleed horizontal: 7.125 x 2.5 in. 1/4 page no bleed vertical: 3.5 x 5 in.

FOR MORE INFORMATION CONTACT: DOUG COOKE • 203-647-0252 • [email protected] Podcasts

PINS IN THE MAP - A PODCAST SERIES FROM JAX FAX Pins In The Map, the podcast series, is the Travel Advisor’s audio guide to the travel industry. It features destination based articles, travel news, and interviews with industry leaders. Pins In The Map podcast follows the bi-monthly release of the Destinations by Jax Fax magazine with audio of our articles, as well as other custom content. Pins In The Map is featured on iTunes, Google Play, Stitcher, our host site Spreaker, and various other podcast platforms.

PODCAST SPONSORSHIP OPPORTUNITIES JAX FAX now offers travel suppliers the opportunity to sponsor specific destination articles in this new dynamic audio format. Each sponsorship will include a 30 second (75 word) promotion of your company as part of the introduction to specific articles. Podcast sponsorship can be purchased as an add-on to a display ads in the magazine or, as a stand alone ad unit. The cost of a stand alone unit is $250 while the cost to add the sponsorship to a display ad is just $200. The sponsorships are offered on an exclusive basis per article. JAX FAX promotes this podcast channel extensively through our marketing channels to ensure its adoption by our Travel Advisor readership. Visit: www.spreaker.com/show/pinsinthemap 2021 PODCAST CALENDAR Jan / Feb Mar / Apr May / June July / Aug Sept / Oct Nov / Dec Issue Issue Issue Issue Issue Issue AFRICA & MIDDLE EAST: AFRICA & MIDDLE EAST: AFRICA & MIDDLE EAST: AFRICA & MIDDLE EAST: AFRICA & MIDDLE EAST: AFRICA & MIDDLE EAST: 01/07/20 03/03/20 05/5/20 07/14/20 09/08/20 11/03/20 WK 1: Israel Zim / Zam / Bot Morocco Dubai Expo / Indaba UAE Update / Islands of Family Safaris / Israel Africa ASIA & SOUTH PACIFIC: ASIA & SOUTH PACIFIC: ASIA & SOUTH PACIFIC: ASIA & SOUTH PACIFIC: ASIA & SOUTH PACIFIC: ASIA & SOUTH PACIFIC: WK 2: 01/14/20 03/10/20 05/12/20 07/21/20 09/15/20 11/10/20 China / Australia India / Mongolia Nepal, New Zealand Taiwan / Macao Southeast Asia / Korea Japan / Fiji CARIBBEAN & CARIBBEAN & CARIBBEAN & CARIBBEAN & CARIBBEAN & CARIBBEAN & BERMUDA: BERMUDA: BERMUDA: BERMUDA: BERMUDA: BERMUDA: WK 3: 01/21/20 03/17/20 05/18/20 07/28/20 09/22/20 11/17/20 Family Travel / Bahamas / Carib Caribbean Summers / US Caribbean / Antigua / Barbados / Soft Jamaica / Honeymoon St Lucia Updates Cuba Dominican Republic Adventure Roundup EUROPE: EUROPE: EUROPE: EUROPE: EUROPE: EUROPE: 01/28/20 03/24/20 05/27/20 08/04/20 09/30/20 11/24/20 WK 4: Spain / Turkey / Ireland / Croatia / Czech Rail Travel / Germany/ Britian / Xmas Markets / Flanders Greece Republic Culinary Cyprus Portugal LATIN AMERICA: LATIN AMERICA: LATIN AMERICA: LATIN AMERICA: LATIN AMERICA: LATIN AMERICA: WK 5: 02/04/20 03/31/20 06/02/20 08/11/20 10/06/20 12/01/20 Peru / Riviera Maya Roatan / Brazil Yucatan / Panama Costa Rica / Galapagos Belize / Colombia Chile/Argentina NORTH AMERICA NORTH AMERICA NORTH AMERICA NORTH AMERICA NORTH AMERICA NORTH AMERICA & HAWAII: & HAWAII: & HAWAII: & HAWAII: & HAWAII: & HAWAII: WK 6 : 02/11/20 04/07/20 06/09/20 08/18/20 10/13/20 12/13/20 Quebic Winter Carnival Florida Updates New England Vacations Las Vegas Southern California Southern California CRUISE: CRUISE: CRUISE: CRUISE: CRUISE: CRUISE: 02/18/20 04/14/20 06/16/20 08/25/20 10/20/20 12/15/20 WK 7: New Ships Roundup / NCL Europe Adriatic / Asia River US Alaska Encore Review River Cruises Med Cruises Cruises Cruises Cruises LUXURY: LUXURY: LUXURY: LUXURY: LUXURY: LUXURY: WK 8: 02/25/20 04/21/20 06/23/20 09/01/20 10/27/20 12/22/20 TBD TBD TBD TBD TBD TBD

FOR MORE INFORMATION CONTACT: DOUG COOKE • 203-647-0252 • [email protected]