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01 Cover.indd 1 20 Sets Sail Sets Cruise Vie Belle La WaterWear vol. Apparel 68 no. 68 Apparel 29 california 13 Brighten Up Brighten n n Swim Accessories Swim New Resources New Swimwear ews ews Textile Trends Textile Swim Trends Swim Wading Generation the Next the july 9, 2012 $6.00 2012 9, july Training Into 7/10/12 7:47:53 AM SAF_0712.indd 1 7/9/12 4:20:34 PM beccaswim.com

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fashion Apparelcalifornia news 20 La Belle Vie WaterWear Vintage-inspired swimwear Executive Editor goes luxe for Cruise ’13. ALISON A. NIEDER By N. Jayne Seward Fashion Editor N. Jayne Seward Editorial Designer features Dot Wiltzer Senior Editor 50 Wading Into Swimwear Deborah Belgum Contributing Writers Design schools take on the task andrew asch rhea cortado C of molding the next generation Editorial Manager contents of swimwear designers. John Irwin M By Deborah Belgum Webmaster Greg Wilker Y Web Production Ian Bramlett CM 66 Brighten Up Swim textiles and coverup Production Manager MY kendall in fabrics head for the bright side Photo Editor CY of the spectrum. John Urquiza Production Artist CMY John Freeman Fish departments Contributing Photographers K ben cope Volker Corell 12 New Resources Creative Marketing Director Louise Damberg 36 Swim Trends Director of Sales and Marketing TERRY MARTINEZ 42, 44 Swim Accessories Account Executives Daniella Platt 58 Swim Shorts Amy valencia Account Managers 65 Directory Lynne kasch marion metcalf Sales and Marketing Coordinator bianca westcott Sales Assistant Ally Noel Classified Senior Account Executive Jenn Kolu Classified Account Executives Zenny R. Katigbak jeffery younger Classified Accounting marilou dela cruz Service Directory Account Executive June Espino Controller Jim Patel Credit Manager Rita o’connor

Publisher/General Manager molly Rhodes

MnM Publishing Corp.: Co-CEOs Teri Fellman Carl Wernicke On the cover: 1 Sol Swimwear’s Publisher/Chairman/CEO yellow floral-print one-piece. Mykita X Martin Wernicke Alexandre Herchcovitch’s gold 1922–2000 sunglasses. PUBLISHED BY MnM PUBLISHING CORP. POSTMASTER: Send address changes to: CALIFORNIA AppArel News Group APPAREL NEWS, Customer Service, PO Box 4419, Orlando Publishers of: FL 32802. CALIFORNIA APPAREL NEWS®: (ISSN 0008- California Apparel News 0896) Published by MnM PUBLISHING CORP. Apparel Waterwear News Group Publishers of: California Apparel News®, Market Week Magazine®, Waterwear ®, New York EXECUTIVE OFFICE Apparel News®, Dallas Apparel News®, Apparel News Los Angeles: South®, Chicago Apparel News®, The Apparel News (National), Bridal Apparel News®, Southwest Images®, California Market Center Stylist® and MAN (Men’s Apparel News®). Properties of 110 E. Ninth St., MnM PUBLISHING CORP., California Market Center, 110 Suite A777 E. Ninth St., Suite A777, Los Angeles, CA 90079, (213) 627-3737. ©Copyright 2012 MnM Publishing Corp. All Los Angeles, CA 90079-1777 rights reserved. Published weekly except semi-weekly first (213) 627-3737 week of January, second week of July and first week of Fax (213) 623-5707 September. Periodicals Postage Paid at Los Angeles, CA, and additional entry offices. The publishers of the paper Classified do not assume responsibility for statements made by their Advertising Fax advertisers in business competition. Opinions expressed (213) 623-1515 in signed editorial columns or articles do not necessarily reflect the opinions of the publishers. Subscription rates: www.apparelnews.net U.S.: 1 year, $89; 2 years, $140. Foreign: $180 U.S. [email protected] funds (1-year subscription only). Single-copy price $3.50 ($6.00 for Waterwear edition). Send subscription requests Printed in the U.S.A. to: California Apparel News, Customer Service, PO Box 4419, Orlando FL 32802, or visit www.apparelnews.net. For customer service, call (866) 207-1448. 6 California Apparel News/WATERWEAR 2013 July 9, 2012

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A&H_0712.indd 2 7/5/12 5:23:06 PM Beach Riot Wild on the Beach Designer Nicole Hanriot gained notice by mixing core said. surf looks with fashion while she was swimwear designer for “The Beach Riot girl is Tavik, a surf and skate–oriented fashion line headquartered bold and fashion forward, in Irvine, Calif.—the surfwear heartland of Orange County. just like the name,” Hanriot Hanriot’s designs eventually found their way to one of the said of the line, which she brightest showcases for swimwear. Some Tavik bikinis were self-financed along with an featured in the print version of Sports Illustrated’s 2011 swim- investment from a silent suit issue. The honor was repeated when Hanriot’s Tavik investor. designs were pictured in the online version of the magazine’s At the SwimShow, 2012 swimsuit issue. After those coups, Hanriot struck out Hanriot is exhibiting Beach on her own. She is introducing her own swimwear label, Riot’s Spring 2013 and Beach Riot, at the July 21–24 run of the Miami SwimShow in Summer 2013 collections,

new resources Miami Beach, Fla. which will offer 48 and 60 The Costa Mesa, Calif.–based line’s moniker, Beach pieces, respectively. The collection includes swimwear and Riot, is a riff off of the designer’s last name. It’s also a mis- coverups with wholesale prices from $20 for solid swimsuits sion statement. to $98 for printed one-pieces. The line’s bold Some of the collection’s signature pieces are the “Jane,” animal prints which was named after the character in the Tarzan books and 1980s-style and movies. The one-piece suit is distinguished with its neon looks leopard-skin print and decorative elastic cutouts, which line were intended both sides of the suit. to create a stir. Other Beach Riot styles include pieces with a dual per- The line is sonality—with the front made out of a nylon/Lycra material meant to be and the back composed from a crochet material. worn on the For more information, contact Beach Riot sales represen- beach—and the tative Kyla Brennan at (714) 488-4386 or [email protected]. street—Hanriot —Andrew Asch

Sperry Top-Sider Preppy From Toe to Head

Most people know the East Coast supply stores such as women’s fashion shoes, shoe brand Sperry Top-Sider to be syn- West Marine and is the “bling it up a bit,” said onymous with its “authentic original” sponsoring footwear for Manhattan Beachwear’s preppy boat shoes. Now the brand is the U.S. Olympic sail- Howie Greller. ready to put its sailor style into swim- ing team—and the For men’s, the wear and coverups for Resort 2013, swim brand hopes brand will offer hybrid created by Manhattan Beachwear, which to tap into that shorts (a cross between holds the license for same wide-ranging walkshort styling in Sperry Top-Sider appeal. water-friendly materials), men’s and women’s Drawing from the heri- which is a breakthrough cat- swimwear. The tage of the brand since 1935, egory in boosting shorts sales for classic and func- Manhattan Beachwear inter- surf shops the past two years. tional shoes have preted signature details from the “[Sperry Top-Siders] are now in a wide shoes into the swimwear. For example, places like Jack’s Surf Shop, so it already fanbase— lace-up details prevail throughout the shows this brand has penetrated a surf it’s sold to line, using grommets with the Sperry distribution,” Greller said. “We’re high-end Top-Sider name etched into the aiming for that preppy lifestyle, so we’re stores such metal, and nautical themes, such as the giving the surf stores the ability to buy as Barneys “Bretton” stripes in classic reds, navy, an authentic preppy line in a board- New whites and gold hues. Nothing is too short.” For more information, contact York and serious, though. Shiny lurex and sequins, Manhattan Beachwear at (714) 892- boating- elements that have been used in the 7354.—Rhea Cortado

12 California Apparel News/WATERWEAR 2013 July 9, 2012

12,14-15 New Resources.indd 12 7/9/12 9:30:39 PM LABELLEREBELLE.US

LeBelleRebelle_0712.indd 1 7/6/12 2:08:18 PM Kore

Fashion and Sport Jana Cruder

The co-owners of Kore, sisters functional. You’re not Jessica and Nicole Tracy, admitted popping out of your swim- there are some beautiful swimsuits suit,” said Jessica Tracy, out there in the world—the kind that who previously designed “look amazing by the pool”—but they women’s apparel for a couldn’t find any that fit their discern- boutique in New York. ing taste for both high-end, artistic The two sisters were design and sporty activities. living on opposite coasts during the more than bikinis. It’s like wearable “You can be playing volleyball and time they hatched the idea for Kore, art.” look amazing or you can be paddle- so they reconnected in San Francisco, Wholesale price points range from boarding and look great, and it’s still where Nicole was working for Google. $42 to $58 for separate tops and bot-

new resources They launched Kore’s first season to toms, $106 to $120 for one-pieces and deliver for Spring 2012. $54 to $102 for coverups. Most of the In its sophomore season, Kore hits nylon/spandex fabric used is sourced in a stride with its one-pieces, which are Southern California, and some are from stunningly pretty and flattering on Italy. Jessica said the fabric is thicker the body. Jessica, a fine-arts graduate than standard and double-lined so from Rhode Island School of Design, that a suit “really holds you in” and is was inspired by architectural lines— durable to withstand exposure to chlo- skyscrapers, art deco, Rem Koolhaas rine and saltwater and being tossed in buildings and hourglass structures. and out of bags and suitcases. For more “We love the clean look. We love information, contact Zing USA at (310) having the basic blacks and neutral 664-9464 or visit www.koreswim.com. colors. … I love designing one-pieces —Rhea Cortado

14 California Apparel News/WATERWEAR 2013 July 9, 2012

12,14-15 New Resources.indd 14 7/6/12 5:46:24 PM advErtorial surfboard and graceful moves. She sewed the first

Troyer-Tesi rash guards for herself to wear on a surf trip to Costa Rica, where the sun’s harsh rays beat down harder on the skin. “When I was there, I was so stoked that I decided to throw myself into the venture,” said Chinchelli Greer about launching Seea in San Clemente, Calif. The line is sourced and produced in downtown Los Angeles. Though Seea was designed with surfing in biKa Swimwear: Classy, mind, Greer said women have worn the tanks and Glamorous, Exotic long-sleeved tops for other ne look at the 2011, the market took Seea water sports, as well as yoga. exploding palette immediate notice. “I love Drawing Retro Because the high-waist Oof colors, textures, the opulence of Indian skirted bottoms are stitched and bling that characterize traditional garments and Lines for on the side seams, they stay biKa Swimwear’s 2013 also the sassiness of a put better than other athletic Spring/Summer swim sexy swimsuit,” Sanjana Modern Times skirts. The double lining on collection and you know explains. “I was inspired to the tops make them extra you are in for something create a line that was an very different. Think amalgamation of the two.” For Amanda Chinchelli toasty. Bollywood in a bathing Using exclusively Italian Greer, a basic rash guard with “They are very feminine suit and you have the fabric and employing the a company logo simply will as far as the seams and way I exuberant Indian spirit skills of a team of artisans, not do. do the way the panels. They that designer and founder biKa Swimwear hand Just as it would be out are really flattering for dif- Ambika Sanjana imbues in fabricates each suit at its of character for a style plate ferent body shapes, and it’s each of her distinctive, 100 Mumbai master workshop to step into a vintage Aston also kind of fun. I don’t want percent handmade suits. and factory. Last year’s Martin wearing anything less to be too literally retro. I am These are not suits for “overwhelming response” than designer sunglasses for inspired by the retro as far the shy. “The ideal biKa to the collection of bikinis, a coastal joyride, the creative- as the lines but not for the Swimsuit customer is a monokinis, one-pieces, minded female surfer craves colors and prints. It reminds woman who enjoys feeling bandeaux, tankinis, tunics, aquatic apparel that is as you of retro,” she said. like a superstar,” Sanjana ponchos, panta pareos, pretty and special as her Seea is stocked at bou- says. Sanjana, who splits sarongs, and beach custom-shaped surfboard. tique surf shops such as her time between Mumbai, accessories has enabled Chinchelli Greer set out to Mollusk in San Francisco and Miami, and Los Angeles, Ambika Sanjana and co- create a stylish coverup that Venice, Calif., the designer’s borrows aesthetic elements founder and director of was as cool as her custom- favorite local surf shop when from each of these cities operations Avani Patel to shaped Bing longboard she lived in the Sunset for her creations. “I have sell not only in Los Angeles, district of San been fortunate to have lived Miami, and Mumbai but by the ocean my entire also to launch the line in Francisco. (At life,” she says. “Spending Ibiza this summer. the time, she countless summers at the “BiKa Swimwear is a was working beach has given me a deep perfect blend of the eastern in design and understanding of what exotic and western stylish,” development swimwear standards are.” Sanjana says. “Each suit is for skate com- When biKa Swimwear a special creation that will pany Deluxe launched at Miami make a woman feel like a Distribution.) Swim Week in July goddess.” For more information, Miami Swim, July 21–24, Booth #1068 email surf@the- www.bikabazaar.com seea.com. [email protected] —Rhea Cortado 888-811-0223

California Apparel News/WATERWEAR 2013 July 9, 2012 15

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Vix_0712.indd 3 7/9/12 6:09:28 PM 1 SOL SWIMWEAR’s yellow floral-print one-piece. MYKITA X ALEXANDRE HERCHCOVITCH’s gold sunglasses. MICHAEL ANTONIO’s nude patent- leather “Genet” wedge heels.

20 California Apparel News/WATERWEAR 2013 July 9, 2012

20-31 Fashion.indd 20 7/10/12 7:53:27 AM La Belle Vie

Set sail in chic style with this season’s vintage-inspired swimwear. —N. Jayne Seward

Photography by Ben Cope

California Apparel News/WATERWEAR 2013 July 9, 2012 21

20-31 Fashion.indd 21 7/10/12 7:53:48 AM LA BELLE VIE

I. MADELINE’s off-white shirt with gold stud detail. SAHA’s “Cherry Blossom” bikini top and high-waisted bottom.

22 California Apparel News/WATERWEAR 2013 July 9, 2012

20-31 Fashion.indd 22 7/10/12 7:55:56 AM BETSEY JOHNSON SWIM’s indigo “Ready or Nautical” triangle halter and skirted bottom. SOIXANTE NEUF’s gold vermeil oval moonstone ring. MICHAEL ANTONIO’s “Goldy-Rep” vegan- leather raffia wedge heels.

California Apparel News/WATERWEAR 2013 July 9, 2012 23

20-31 Fashion.indd 23 7/10/12 7:56:38 AM LA BELLE VIE

Left: LA BELLE REBELLE’s nude and dusty pink high- waisted “Gloria Suit.” TRACY WATTS NEW YORK’s “Beach” sisal braid sun hat. Right: LISA BLUE’s vintage stripe underwire “Balconette” top and “Classic” pant. ANNE ET VALENTIN’s “Sunshine” sunglasses in tortoise.

24 California Apparel News/WATERWEAR 2013 July 9, 2012

20-31 Fashion.indd 24 7/10/12 7:58:10 AM ZIMMERMANN’s “Brightside” floating underwire one-piece. SUN ‘N’ SAND’s large brim floppy hat. SHAY ACCESSORIES’ gold bar link bracelet. ALEJANDRA G SHOES’ navy floral cork wedge heels.

California Apparel News/WATERWEAR 2013 July 9, 2012 25

20-31 Fashion.indd 25 7/10/12 7:58:35 AM LA BELLE VIE

26 California Apparel News/WATERWEAR 2013 July 9, 2012

20-31 Fashion.indd 26 7/10/12 7:59:31 AM Left: ONDADEMAR’s underwire one-piece in “Cassia.” OLIVER GOLDSMITH’s “Casper” sunglasses in latte. MICHAEL ANTONIO’s nude patent-leather “Genet” wedge heels. Right: 1 SOL SWIMWEAR’s sponge floral-print collared halter top and Brazilian hipster brief. OLIVER GOLDSMITH’s “Casper” sunglasses in “Claret.” MICHAEL ANTONIO’s white “Goldy-Rep” vegan-leather raffia wedge heels.

California Apparel News/WATERWEAR 2013 July 9, 2012 27

20-31 Fashion.indd 27 7/10/12 7:59:50 AM LA BELLE VIE

ZIMMERMANN’s mixed floral “Flip Side Clique Biker Tankini.” TRACY WATTS NEW YORK’s washed silk jersey “Knot” turban. THIERRY LASRY’s “Lively” sunglasses in crystal.

28 California Apparel News/WATERWEAR 2013 July 9, 2012

20-31 Fashion.indd 28 7/10/12 8:02:45 AM Left: 2CHILLIES SWIM- WEAR AUSTRALIA's “Capri” red stripe lace-up bandeau and mid-waisted pant. GILLIAN JULIUS’ metallic cord choker. Right: BETSEY JOHNSON SWIM’s “True Love” underwire top and skirted bottom in “Margarita.” SOIXANTE NEUF’s gold vermeil sparkle bracelet.

California Apparel News/WATERWEAR 2013 July 9, 2012 29

20-31 Fashion.indd 29 7/10/12 8:04:32 AM LA BELLE VIE

I. MADELINE’s silk chiffon patch- pocket shirt. LUCKY BRAND’s “Prairie Skies” triangle top and tie-side bottom in “Hyacinth.”

30 California Apparel News/WATERWEAR 2013 July 9, 2012

20-31 Fashion.indd 30 7/10/12 8:06:29 AM Left: ACACIA SWIMWEAR’s vintage aloha-print “La Perouse” top and “Mumbai” bottom. TRACY WATTS NEW YORK’s washed silk jersey “Ring” turban. Right: SAHA’s mint-and-coral “Zen Garden” trikini. TRACY WATTS NEW YORK’s washed silk jersey "Knot" turban.

PHOTOGRAPHER: BEN COPE/7ARTISTMANAGEMENT.COM CREATIVE DIRECTOR & STYLIST: N. JAYNE SEWARD HAIR: TARA JEAN for ARTMIX BEAUTY/PUREOLOGY MAKEUP: GARRET GERVAIS at OPUS BEAUTY using TOO FACED COSMETICS MODELS: DANA S at HOLLYWOOD MODEL MGMT and EMILIA S. at PINK MGMT PHOTO ASSISTANT: ROWAN DALY STYLIST ASSISTANT: ORIAHN STANDEL LOCATION: CHANNEL ISLANDS CHARTER *Sunglasses courtesy of GOGOSHA OPTIQUE, www.gogosha.com

California Apparel News/WATERWEAR 2013 July 9, 2012 31

20-31 Fashion.indd 31 7/10/12 8:06:53 AM advertorial

Solar: Fashion and Function

t was the late ’90s and the swimwear industry was about to the Jacuzzi to relax. This is added value and serves their lifestyle.” be rocked. As part of its new approach, Solar is aiming for a younger I When the venerable German swimwear company Solar customer base, combining performance with fashion in its first introduced its Tan Thru® swimsuit, no one had ever seen one- and two-piece suits. The Solar 2013 Tan Thru® collection anything like it. Here, finally, was a suit that delivered on an almost features seven design lines, including Ocean Treasures, vibrant unbelievable promise: the perfect all-over tan with no tan lines. It Adventure Voyage, wildlife-inspired Wild Skin, ethnic Bohemian seemed too good to be true, but the results were incontrovertible. Savage, Retro Stars, and the modern geometric Digital Dream. Using a combination of a new knitting technology that lightly Solar also offers a Lycra line that includes the youthful Summer filtered but did not entirely block the sun’s rays, and elaborate Tribes and Magic Dream along with Mediterranean Treasures, high-color prints that visually blocked the eye from seeing through Ocean Glam, and Sport. All Solar suits offer support, even the opaque fabric, Tan Thru® suits delivered the all-over tan underwire in some designs, and, while the Tan Thru® suits promised with no compromise on modesty. Solar’s worldwide themselves offer some SPF protection, hangtags advise that patent protected its revolutionary design from poaching by the users rub sunblock on all over the body before putting on the suit envious, although many have tried. to get the best protection. Solar, which produces its suits in Germany and has a high All-over tanning may be Solar’s calling card, but Hau reiterates profile in Europe and Asia, has undergone some restructuring that there is more to Tan Thru® than meets the eye. Says Hau, “We and reorganization as a company since then, and in 2007 it are proud to say this is a fashionable and function-oriented suit.” announced a relaunch of the Solar brand. Today, Solar is intent on raising its profile in the United States, setting up showrooms in Solar will be flaunting its 2013 Collections at: New York and Los Angeles to continue to promote the line—and Mode City, July 7–9, Paris, France not just for its superlative tanning properties. Dessous Paradies, July 20–22, Schkeuditz, Germany “People who know our suits pretty much know the effect they Miami Swimwear & Lingerie, Booth # 726, July 21–24, Miami, USA produce,” says Joseph Hau, U.S. Operations Manager for Solar. ÖSFA, July 22–24, Salzburg, Austria Tan Thru® suits are perhaps the lightest, softest ones on the MTC Dessous Paradies, July 29–August 1, München, Germany market. The open-pore weave is breathable and elastic, and dries quickly, but remains completely opaque. The combination of comfort and durability gives the suits versatility not commonly found in swimwear. “People can wear our suits all year long for different activities www.solar-swim.com and functions,” Hau says. “For example, surfers can wear them [email protected] under wetsuits because they are so soft and comfortable. And Tel/Fax: 866-937-2336 in the winter season, they can wear them as a bottom layer for skiing. The suits are very durable, and it’s convenient when they can peel off the wetsuit or ski clothes to be able to just jump into

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2Chilis_0712.indd 1 7/5/12 5:13:20 PM swim trends La Belle RebellE’s red RED CARTER’s navy and ONDADEMAR’s striped maillot RED CARTER’s “Olympic” dots “Lola Suit” white “Nantucket” top and bandeau hipster skirted bottom

BLEU/ROD BEATTIE’s “Mixing It Up” halter-cup Dive In bra top and Get ready to dive into this “The Line Up” banded hipster season’s hottest trends during bottom Miami Swim Week. Mermaids, pinup girls and Team USA serve as this season’s muses. From oceanic-inspired prints to pretty pastels and retro silhouettes, here is a look at QISS QISS SWIMWEAR’s “Ave ROXY’s “Surf Essentials” cross- & Berry” reversible top and over tri top and sweetheart pant Cruise 2013.—N. Jayne Seward GOOD SPORT bottom

ISLAND COMPANY’s “Pineapple HOBIE’s “Aquatic Action” racer-back LULI FAMA’s sherbert color- Daiquiri Bikini” crop top and tie-side bottom block bandeau and band- ruched bottom

AQUARELLA SWIMWEAR’s pastel pink/aqua “Hebe Collection” bandeau one-piece PHOTOGRAPHER: BEN COPE/7ARTISTMANAGEMENT.COM; STYLIST: N. JAYNE SEWARD; MAKEUP: ROSHAR for MAKE UP FOR EVER; HAIR: TARA JEAN for ARTMIX BEAUTY/PUREOLOGY; MODEL: BRIELLE with WILHELMINA; PHOTO ASSISTANT: ROWAN DALY; STYLIST ASSISTANT: ORIAHN STANDEL

PRETTY in PASTELS KOOEY AUSTRALIA’s “Rosie” ABS’ “Deco Zig Zag” one-piece LOLLI Swim’s “Loppy Loops” triangle moulded underwire one-piece top and tie-side bottom 36 California Apparel News/WATERWEAR 2013 July 9, 2012

36-37 Trends.indd 36 7/10/12 8:16:52 AM BETSEY JOHNSON SWIM’s “Lemon Drop” ANNA KOSTUROVA’s crochet JUNGLE GURL’s “Ali Pinup” high-waisted bandeau top and bottom “Modernista Shortkini” bikini in vintage materials

JUNGLE GURL’s “Ginger Roll Down” bikini

BECCA by REBECCA VIRTUE’s TOMMY BAHAMA’s “Dots and Stripes” LA BELLE REBELLE’s Thailand “Flamingo Tropics” ruffled halter and underwire bra and wide band high- print “Surfin Bird Suit” PINUP GIRLS tie-side bottom waist pant

2CHILLIES SWIMWEAR AUSTRALIA’s OAKLEY’s “Fluid Tie-Dye” BE CREATIVE’s “Aquarella Garden” “Oceania” underwire bandeau and soft- asymmetrical monokini bandeau bra and semi high-waist side hipster bottom sash bottom

ABS’ “Shore Thing” ruffle crop top and

PHOTOGRAPHER: BEN COPE/7ARTISTMANAGEMENT.COM; STYLIST: N. JAYNE SEWARD; MAKEUP: ROSHAR for MAKE UP FOR EVER; HAIR: TARA JEAN for ARTMIX BEAUTY/PUREOLOGY; MODEL: BRIELLE with WILHELMINA; PHOTO ASSISTANT: ROWAN DALY; STYLIST ASSISTANT: ORIAHN STANDEL hipster

LENNY NIEMEYER’s “Mask” CAFFÉ SWIMWEAR’s multicolor GOSSIP’s “Gidget” zip-front maillot print bikini with hand-embellished underwire bandeau and low-rise THE LIFE AQUATIC beadwork hipster

California Apparel News/WATERWEAR 2013 July 9, 2012 37

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Scores of sketches are created to come up with an idea for a good suit. Above, Michele Noparvar works on some design concepts. Wading Into Swimwear Good swimwear designers are made, not born. Design schools in Southern California take on the task of molding the future swimwear designers of America. By DeBorah Belgum

Here’s your assignment: color to see the bathing suit from far away,” Shin said. You are staying in Marrakesh, Morocco, a town often fre- For her silhouette, she wanted to be conservative but sexy. quented by the late French designer Yves Saint Laurent. She created a deep V neckline and a high rise on the side of the One day you travel to the local market, drinking in the rich hip for an hourglass effect. colors seen in the mounds of dried spices balanced in straw bas- “The whole process was pretty exciting,” said Shin, who kets. Everywhere you go, the vibrant hues and intricate patterns noted she will take the skills she learned in class and apply them of Moroccan tiles greet you. to become a better designer, whether she ends up working in Using these colors and images, design a swimwear collection contemporary womenswear or in sportswear. that will evoke the magic of Morocco. Jo Lee said she created about 20 suits a week and then That was the task swimwear designer Red Carter assigned instructors made suggestions on the silhouette and what ele- a class of junior-year students studying at the Otis School of ments worked and didn’t work. Design & Fashion in Los Angeles. In the end, Lee created a two-piece swimsuit inspired by Carter, who has his own line of sophisticated swimwear that activewear, with a wide bandeau top and plain skirt on the has taken many turns down the runway, is a graduate of Otis and bottom, made out of fabric whose geometric forms were teal, Hreturned recently to shape these students, who might one day aubergine and light aubergine. become the swimwear designers of America. The other half of the class was mentored by longtime The directive was a challenge and a pleasure for many of the California swimwear designer Rod Beattie, also an Otis gradu- students. ate. His assignment involved picking a flower, studying its Elizabeth Shin researched the tiles of Morocco and then structure and color, and designing a collection around it. picked her favorite one. From there she took a quarter of that tile “I picked the hydrangea because I’m really into texture and and concentrated on its palette and lines to go forward. it is a different flower,” said Elana Kloss. “I thought texture The outcome was a turquoise fabric with dark aubergine and would make it pop because we didn’t have a lot of space to yellow geometric accents on the side. “I chose yellow as a pop work with.”

50 California apparel news/waTerwear 2013 July 9, 2012

50-51,52 Feature.indd 50 7/6/12 6:14:30 PM She designed two swimsuits in a bright ried on the rounders Volker Corell lime green. The one-piece had petal detail of every high-end around the bust, cascading toward the department store. waist. The two-piece suit had a triangle Rod Beattie, top vivid with fabric petals and a bottom whose swimwear with the same detailing wrapping around label is Bleu/Rod the waist. Beattie, wasn’t think- Beattie dispensed some succinct words ing that much about of advice to his students about swimwear swimwear when he design. “A lot of people were trying to enrolled at Otis. come up with these crazy ideas to push After graduating in being creative,” Kloss recalled. “It was 1986, he worked for a like we were trying to reinvent the bathing sportswear company suit. And Rod said, ‘Just add a little bit of but was unhappy your own twist. This is not the first time there. Scouring the Swimwear designer and mentor Rod Beattie walks down the runway with models and student designer Emilia Parks, who created the yellow we have seen these shapes, such as the Los Angeles fash- swimsuits inspired by flowers. triangle bikini. Personalize it and make ion world for a new it modern, but don’t try to create a whole job, he applied for new look that will never work.’” a position creating Swimwear design is not an easy subject coverups at Apparel to teach. It requires a detailed working Ventures, a large knowledge of the body, how to sew stretch swimwear company in fabric and how to fit the body perfectly. the Los Angeles sub- Otis is just one of many design schools urb of Gardena. That in California that dedicates a specific class is where he met Gary to swimwear. “We really focus on swim- Nickerson, president wear every year,” said Rosemary Brantley, of the La Blanca swim the chair of Otis Fashion Design. “What label. “I showed him kills the students is a good bathing suit my portfolio. He liked is 100 percent smooth against the body. what he saw,” Beattie There are no wrinkles anywhere, and the said from his South students have to learn to sew that stretch Pasadena, Calif., fabric.” office, where the walls The average student, she noted, makes are painted an ocean about seven attempts to design a swim- blue and design assis- suit to make it right. “Most people think tants work just a few Elana Kloss hand cut and stitched the petal details on her suits that were of swimsuits as two sides with seams,” feet away from him. inspired by hydrangeas. Brantley said. “My experience Other fashion schools in Southern wasn’t swimwear, but California that offer swimwear design he wanted someone who was creative and classes include Woodbury University in had ideas. I told him my expertise didn’t Burbank, Calif., and Los Angeles Trade fit in, but he said, ‘Don’t worry. You Technical College, a two-year vocational will learn from us.’” (The La Blanca line school. later changed its name to La Blanca by The Fashion Institute of Design & Rod Beattie. The label is now owned by Merchandising in Los Angeles doesn’t Manhattan Beachwear.) offer a dedicated swimwear class, but if Creativity is one of the most important students want to specialize in something elements a designer can have, Beattie tells such as activewear or swimwear, they his students, whether it is in swimwear, can get training in the school’s advanced sportswear, activewear or contemporary programs for fashion design and knitwear, design. “You have to be passionate about said Barbara Bundy, FIDM’s vice presi- being in the apparel business because it is dent of education. a tough business,” he said. Good designers need to have a strong Most students don’t venture work ethic and good technical skills into fashion school thinking they will be because so much of designing involves part of the nylon-Lycra designers, whose using complicated software programs on concern is not to cover up the body but computers. to uncover it gracefully. Instead, many One of the biggest mistakes young students envision launching their own con- swimwear designers make is not thinking Student Jo Lee used aubergine as her principal temporary design label, becoming wildly in three dimensions. “They start with a flat color in this geometric print two-piece suit successful in a few years and being car- sketch, and that flat sketch has to become because dark colors make people look slimmer.

California Apparel News/WATERWEAR 2013 July 9, 2012 51

50-51,52 Feature.indd 51 7/6/12 6:15:47 PM He also worked at Guess, Mossimo swimwear designer to stay close to her and Authentic Fitness (now Warnaco), Newport Beach, Calif., roots. where he designed the first line of She applied for a job at Lunada swimwear for mall retailer Rampage. Bay with not much experience but In 2003, he was hired by Marc Ecko was determined to do what she could as a designer and moved to Miami to land the job. “I came to my first Beach, Fla. But three months later, meeting with Lunada with a ton of Carter was fired. sketches designed specifically for their So he did what any out-of-work product line,” she recalled. “And at my designer does. He started his own self- second appointment, I did the same named swimwear line on a dream and thing. If you want a job in designing, a credit card. “I felt I had a message you should show you want it and go to say,” Carter remembered. “I found after it.” a factory, ordered samples, got my She lamented that many of the suitcase and rolled around Manhattan young designers she interviews for Red Carter, a former Otis student who designs his own swimwear label, stands next to a model wearing a bathing [selling his suits to retailers],” he said. jobs arrive with little knowledge about suit created by student Elizabeth Shin. Recently, he licensed his swim- Lunada Bay or its product lines. Or wear label to outerwear maker Amerex they present a portfolio of sketches Group, moving to New York, where showing wedding dresses and sports- three dimensional,” Beattie said. “It the company has its main offices, to wear. is a learning process for any newbie. work as the label’s designer and con- Like most graduates, design stu- Like anything, it takes time.” tinue designing the Jessica Simpson dents envision their first job as being a bathing-suit line. top-line designer and shun the drudge Red Carter wasn’t envision- Carter wanted to teach his students work that comes with being a design ing his life as a swimwear designer the importance of conjuring up all their assistant. after graduating from Otis in 1992. senses to come up with a good swim- “You can’t graduate with the attitude The red-haired native Southern wear collection. “That means music, you are going to walk into a designer Californian, who grew up in Glendale, a visual color palette and other kinds position,” she noted. “Designing is got his first big job with Esprit design- of ideas to conceptualize a concept,” glamorized. We just grind it out day ing sweatshirts and T-shirts. He got he said. to day. I have a window now where I involved in knitwear and later pro- Swimwear designers have to have work, but for 15 years, I didn’t have a gressed into Lycra and nylon while a keen eye toward fashion and trends window.” designing activewear at Southern and then be able to translate that into Lunada Bay has two Otis alums California swimwear company Lunada bathing suits and coverups for a cus- on its staff: Julie Ann Silverman, who Bay. “Like any designer, you start in tomer who probably isn’t dying to designs the Betsey Johnson swimwear the field as a generalist, and then you acquire a suit. label, and Artemis Kefallinos, who become a specialist,” he said. “It is one of the hardest things to designs the Mossimo label. purchase because unlike under- Maria Dobrzanska Reeves, a FIDM wear, everyone is going to view graduate, launched her own swimwear it. It is a challenging business,” line, Marysia Swim, and designs it he said, joking that he always from Charleston, S.C. Another FIDM recommends customers sip a alumna, Mallory Curlee, is the design martini or two before slipping force behind eco-friendly CurleeBikini. into the dressing room to try And former FIDM student Lindsay on a suit. Hemric launched her Teeki line of bikinis in 2008. They are made of a Swimwear designs stu- material derived from plastic water dents who graduated from bottles. Southern California’s design Woodbury University has two schools are everywhere in the associate designers at Manhattan swimwear business. Beachwear. They are Sanaz Sarshad Rebecca Virtue, an Otis and Renee Willoughby. graduate and a previous men- Studying the ins and outs of swim- tor for the swimwear design wear design is a good start, but most class, is part owner of Lunada professionals know it requires more Bay in Anaheim, Calif. She has than a few classes. her own swimwear line, Becca “It takes about one year for any by Rebecca Virtue. grad to come in and really know the Woodbury University students develop their swimwear designing She graduated from Otis full cycle of swimwear,” Virtue noted. skills in a swimwear and activewear class. Right, Student Yvonne more than 20 years ago, “There is definitely a big training Sohn incorporated a body-suit look in this light turquoise swimsuit knowing she wanted to be a curve after they leave school.” ww that evokes images of the Mediterranean Sea. Left, Melina Mayilyan chose darker colors for her one-piece suit.

52 California Apparel News/WATERWEAR 2013 July 9, 2012

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60 California Apparel News/WATERWEAR 2013 July 9, 2012

58,60,62,64-65 SwimShorts.indd 60 7/9/12 5:20:46 PM rebranding their swimwear line from scious Suit Yourself Bikinis by Kathleen manu- Bruening to Kate Swim and setting facturer, up high-quality American manufac- La Lame turing. Kate Swim’s 2013 lineup will offers laces from Asia that have a feature one section devoted entirely similar feel. As sequins are in de- to the suits that have been featured mand, La Lame provides a large in Sports Illustrated plus, being true assortment of sequin fabrics and to herself, one section of hot-off-the- sequins with embroidery and prints. runway, unique, high-quality design- La Lame’s 2012 line is not only suit- er fashions, many with coordinating able for swim but also for dresses coverups. Kate Swim offers impec- and sportswear. Performance cable customer service and only the fabrics in the La Lame line provide highest-quality products. Call (800) wicking moisture management and 2-SWIM-33, email info@kateswim. anti-bacterial finishes. For more com, or visit www.KateSwim.com. information, visit www.lalame.com or n n n call Glen Schneer or Joel Goldfarb at Designed in Western Australia, Koo- (212) 921-9770. ey is an entirely Australian–owned n n n and operated swimwear label. Fully New face. New name. New attitude. “home grown,” the label is also Same commitment to excellence. inspired by Australia. Each season, After three decades in business, Kooey Malibu Dream Girl, Inc. has changed designs its name to Malibu Design Group. men’s This change is part of a larger re- and branding effort to look toward the women’s future and build a new progressive swim- vision for the company. Focusing AUGUST 19-22, 2012 wear and on brand expansion, with the recent resort acquisi- wear fea- tions turing bold styles and striking colors of Dotti with custom-designed prints that Cover- Sands Expo - HALL G | Las Vegas are exclusive to Kooey each season. ups Since its Australian launch in 2008, and the Kooey has become an internation- swimwear license for Maidenform, ally recognized brand, participating and embracing innovation in tech- in fashion week’s around the world. nology, MDG continues to be a lead- Over 500 Exhibitors Kooey is the official swimwear er in the swimwear and cover-up sponsor for the 2012 MISS USA® industry. Trading paper and pens for and 2012 MISS UNIVERSE® com- cloud-type computing and mobile petitions. Visit www.kooey.com and tablet technology, MDG allows for 121,000 Square Feet www.facebook.com/KooeySwim- anytime-anywhere communication wear or follow us on Twitter (@Koo- while maintaining a sustainable and eySwimwear) environmentally friendly workspace. of Exhibit Space n n n For the latest updates about Malibu Miami-based contemporary swim- Design Group, visit www.mali- wear label La Belle Rebelle is buswim.com and check us out on presenting its first collection at this Facebook. 20-70% Below Wholesale year’s SwimShow. Rock ’n’ roll cul- n n n ture, old days’ glamour, and the un- Magicsuit by Miraclesuit, a col- derground art scene are the sources lection of fabulous updated sihou- of inspiration that came together to lettes for the women of today, is give birth to this original label, which both flattering and celebrates reckless youth and rebel- functional. Using a Women’s liousness while patented, “comfort- being unapolo- able control” fabric, getically feminine, women now can Men’s sophisticated, and have fashion with sensual. This first control. Magicsuit® collection pres- by Miraclesuit, Accessories ents retro-inspired uniquely shapes, silhouettes featur- smoothes and adds ing high waisted support women Jewelry briefs, bustiers, want but are un- and maillots with able to find in other delicate lace and ruffled details. swimsuits. Excellent Children’s Prints vary from soft, romantic florals fit and exceptional quality is the and pop candy colors all the way mantra for Magicsuit® by Miracle- to powerful, rock ’n’ roll imagery suit®. The magic actually happens Footwear mixed with textured, leather-like when the customer tries a Magic- solids. Each and every suit is crafted suit® by Miraclesuit® on and not with silky, high-quality Italian fabrics only feels the difference but sees it and More! as well as corseterie accessories. as well.Look slimmer in seconds®. Wholesale price ranges from $80 to www.miraclesuit.com $115. www.labellerebelle.us n n n Whatever you’re looking for, n n n This July, Miami Beach will once La Lame, long known for its ability again host to forecast trends, has fresh new the leading you’ll find it atOFF PRICE fabrics for this swim season. Its swimwear in- “Rolls Royce” stretch and rigid laces dustry event from its Premier Vision line from in the world; OFFPRICEshow.com | (262) 782.1600 France have been met with great Mercedes-Benz acceptance. For the more price-con- Fashion Week

California apparel news/waTerwear 2013 July 9, 2012 61

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tuate women’s natural beauty for a tuate women’snaturalbeautyfora construction techniquestoaccen- comfort byexploringdifferent build onthephilosophyofultimate palette. Thebrandcontinuesto decorative motifswithafreshcolor blending geometricshapesand swimsuits thatfocusondetails— collection ofone-andtwo-piece introduces afeminine,playful-chic for women.Thisseason,Peixoto prosperity andnewopportunities Palm Beachglamour—atimeof inspired bytheRoaring1920s collection, ColorMeLovely,is The Spring/Summer2013swim who demandastylishandcomfortableswimsuit. sophisticated womenbetweentheagesof25-45+ wear thatembodiestoday’sfashion-forwardand Peixoto isalineofcontemporaryswimandresort Based inMiamiandmanufacturedColombia, com tested throughouttheworld!www.odinaswimwear. represent theOdinalifestyle!MadeinCaliforniaand feature brightcolors,braids,andaccenttrimsthat a tie-bottomorbootyshortoption. 2013styles feature anopenbackwithcut-outsidesandeither two hotone-pieces! Both back topmadeitswayinto popular IntheCurlrazor- tive lifestyle. For2012,the sustainability toyourac- fabrics, theyhavebrought recycled andreclaimed has youcovered! Using yoga onthebeach,Odina an SUP,divingintothedepthsofsea,ordoing ion minded,activebeachgirl! Whetheryou’reon Odina createsearth-friendlyswimsuitsforthefash- has cometoknowandlove.www.miraclesuit.com a woman’sbodythesupport,fit,andshapingshe and occasion.Andoursuitsareengineeredtogive something forhereverymood lounging andrelaxing,wehave family andfriendsorjustsimply suit atthepoolorbeachwith a womaniswearingherswim- textures andpatterns.Whether rated livelyandvibrantcolorsin classic, andwehaveincorpo- playful tosportytimelessly women. Thethemerangesfrom on thecomfortandneedsofreal fashion-right whilestillfocused Miraclesuit® 2013swimcollectionisfreshand control withfabulousstylinganddetailing.The wear, aperfectmarriageofcomfortableall-over THE worldleaderinladiescontrolfashionswim- Keva |JandNaïla.www.mbfashionweek.com swim wear, Sauvage,A.ZAraujo,AnnaKosturova,Dorit, Aguaclara, AquarellaSwimwear,CoteD’orSwim- Vanessa Jean,WildfoxSwim,ANKbyMirlaSabino, White SandsAustralia,LuliFama,Suboo,Roseby Gottex, RedCarter,L*SPACEbyMonicaWise, Brand, Cia.Marítima,BCBGMAXAZRIAGROUP, di Lara,MaraHoffmanSwim,XTRALIFELYCRA® Nicolita, KooeyAustralia,CafféSwimwear,Aqua Dolores Cortés,VitaminAbyAmahliaStevens Lisa Blue,Éclairée,AguaBendita,PokoPano event ofthesummer.Designersshowinginclude ficial Kick-OffParty,whichisthenot-to-be-missed by sexyswimweardesignerLisaBlueandtheOf- tiatives. ItallbeginsonJuly19witharunwayshow connected toaglobalnetworkofresourcesandini- countries representedeachseason,designersare of commerceforindustryprofessionals.Withmore Mercedes-Benz FashionWeekSwimisthecenter Strategically alignedwithotherkeytradeevents, the biggestswimweardesignerstoitsrunways. Swim bringsthelargestinternationalshowingof

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n n n n n n contour and subtle contour andsubtle cially madewith well. Ourfitisspe- does notFITthem women becauseit challenge formany and online.Findingaswimsuitthatlooksgreatis wear line,SHARRARIisnowavailableinstores to thefibers.Originallyacustomcoutureswim- SHARRARI Swimwearis100%USA-made,down www.salonallure-online.com For completescheduleinformationandmore,goto Show datesare July21–24 sentation, aswelldailyindustryhappyhours. invites totheopeningreceptionandfashionpre- Allure guestswillreceivegiftbagsandexclusive Children’s HospitalFoundation.AllregisteredSalon well asaDesignerSampleSaletobenefitMiami exhibit withintheSalonAllureshowroomfloor,as jewelry, andotherresort-typeaccessoriesinan prominent brandsofhandbag,sunglasses,shoe, Salon AllurewillintroduceStyleWorks,featuring year, forthefirsttime, events andplatforms.This spaces andedgy,private featured inluxuryshow Shore. Designerswillbe Hoffman, Acacia,and6 Perla, Miguelina,Mara many oftheworld’sleadingdesigners,suchasLa only attendees.Thefour-dayeventwillshowcase show theirmerchandiseandinteractwithinvite- five-star, oceanfrontenvironmentfordesignersto conventional tradeshowineverysense,offeringa ries tradeshow.Theshowisadeparturefromthe Salon Allure 730-9555 confident and,moreimportantly,comfortable.(212) can moveandswimwhilestilllookingfeeling collection engineersaswimsuitinwhichwoman swim fabrics.Designedwithaflareforfashion,this longevity ofthegarmentlongerthantraditional the swimsuitbyretainingcolor,shape,and chemicals. Thistechnologypromotesthelifeof collection resistschlorineaswellmostpool and maximumcomfortsurroundsupport.Our cups foropacity features andsoft with anti-bounce bras aredesigned anti-bacterial). The each suittohavebetterhygienicquality(anti-odor, and ismadewithanantimicrobialmaterial,allowing includes technologythatprovidestummycontrol the poolinourstylistpieces.Our“SilverLining” free toindulgeinaquaticexcercisesorloungeby Reebok providestheultimateswimsuit.…Feel [email protected]. 755-1230, visitwww.philipsboyne.com,oremail ture designersandbrandedcorporations.Call(631) at-home sewersandcustomshirt-makerstocou- quality textiles.Philips-Boyneserveseveryonefrom service team,immediateshipping,andhighest- Knowledgeable customer- Corona®, andSuperba®. cloth qualities:Ultimo®, more. Exclusivebroad- ginghams, flannels,and Swiss dots,seersuckers, Oxfords, dobbies,voiles, and solidstonovelties, in Japan.Stylesrangefromclassicstripes,checks, staple Egyptiancottonthatiswovenandfinished and fabric.Themajorityofthelineconsistslong Philips-Boyne Corp.offershigh-qualityshirtings 0856, orvisit www.peixotostore.com. tion, [email protected] South Beach,showroom#403.Formoreinforma- feminine andslimminglook.SalonAllure,WHotel is a luxury, resort, swim, and accesso-

n n n n n n n at the W South Beach. at theWSouthBeach. . , call(305)409- California ApparelNews/WATERWEAR 2013July9,2012 skate, dive, and lifestyle skate, dive,andlifestyle swim, boutique,surf, 4,000 linesintheresort, and offersmorethan Surf ExpotakesplacetwiceayearinOrlando,Fla., sportek.com been abletobringthisinactionasourpolicy.www. responsive serviceisourphilosophy,andwehave Spandex inbothsolidsandprints.Fastfriendly Spandex, Poly/Spandex,MoistureManagement Our fabricselectionisvastandincludesNylon/ and functionalfabricsdistributorsinthecountry. one ofthelargestelastic,pileandfleece,technical, than amillionyardsofgoodsinstock,makingus warehouse islocatedinLosAngeleswithmore manufacturers. Ourheadquartersanddistribution cycle wear,rashguard,dancewearandouterwear are theproudsupplierofleadingswimwear, in theUnitedStates,Canada,andMexico experience andpresenceintheapparelindustry two decadesof have morethan United States.We swimwear, inthe fabrics, including and functional importing, convertinganddistributingsportswear Sportek InternationalInc.isoneoftheleadersin com vivid, graceful,andelaborated.www.solar-swim. in designthatiselegant,distinguished,colourful, by dampness.Ourhighstandardsaremanifested that treatsyourskingentlyandreducesrisksposed such asDryWeave®,afast-dryingbreathingfabric tanning withUVprotection,aswellproducts ucts suchasTanThru®,whichallowsseamless design withadvancedtechnologytocreateprod- combining attractive mitted toourroots, brand. Wearecom- grown intoaglobal business andhave springing from1927.Westartedasasmallfamily We, thebrandSolar,arebasedonatradition booth informationandcontactinformation. Please visitourwebsite (www.snapperrock.com gust); andSurfExpo,Orlando(October&January). Huntington Beach(August);ISAM,LasVegas(Au- New York(AugustandOctober),SwimCollectives, Swim Show,Miami(July);ENKChildren’sClub, Wear isattendingthefollowingshowsthisyear: sun wear,andaccessories. SnapperRockSwim see ourfantasticnewcollectionofswimwear,after us attheupcomingtradeshowsandbefirstto and offthewater. KidsloveSnapperRock!Visit not onlylooksgreatbutprotectschildrenbothon gies anddesigninnovationstobringyougearthat tans, andhats.Weusethelatestfabrictechnolo- suits, girls’swimsets,boardshorts,rashtops,kaf- prints andpatternsincludesbabyone-piecesun stylish andfunUV50+ rays. Ourcollectionof harmful UVAandUVB blocks 98percentof Snapper Rock’srange dren aroundtheworld. and nowreacheschil- juniors sailingmarket origins beganinthe brand forchildrennewbornto12+yearsold.Our become theworld’sleadingprotectiveswimwear Snapper RockSwimWearfromNewZealand has com or(323)902-SWIM who takesprideinherbody.Sales@SHARRARI. Brazilian-cut, andAmerican-madeforthewoman or wearingout.SHARRARIisEuropean-inspired, that willlastforseasonswithoutgoingoutofstyle RARI focusesonaclean,quality,designerlook quality detailthatawoman’sbodyneeds.SHAR-

n n n n n n n

7/9/12 5:22:42 PM

) for ) for

Sportek International Inc. is one of the leaders in importing, converting and distributing Stretch, Elastic, Active wear, Sportswear, Swimwear and functional fabrics in the U.S. with more than two decades of experience and presence in the apparel industry in the U.S., Canada and Mexico.

We are the proud supplier of the leading Swimwear, Cycle wear, Rash guard, Dance wear and Outer wear manufacturers in the US., Canada and Mexico.

We have the largest nylon-Spandex solid stock programs in the U.S. with over 40 colors in stock for immediate delivery and small minimums.

We have over 1,000 patterns in our print library, and we can print on a variety of Poly-Spandex Tricots, Jerseys and many more fabrics, with small minimums and 10 days turn around. We also do custom print of your design with very small minimums. Contact us today for more information.

Sportek_ApparelNews_Swimwear_Fabric_Ad.indd 1 7/3/12 6:38 PM

Sporkek_0712.indd 1 7/6/12 2:26:04 PM markets. Surf Expo gives buyers the opportunity to the world and the Beach Rays’ men’s divisions, including Vast (surf compare lines side-by-side and meet face-to-face first opportunity line), continue to focus on the latest technology with decision makers, both with the established for buyers to see in fabrications (our four-way stretch - “QUAD” lines and the new-to-market brands. Surf Expo’s the latest designs fused seaming, tubular legs, quick dry, great hand) next shows will be held at the Orange County Con- for the upcoming was manufacturer based out of Taiwan with fac- vention Center Sept. 6–8 and Jan 10–12. For more cruise season. tories all over Asia. This year the Hybrid, which information, visit www.surfexpo.com. Show dates are looks like a cargo and goes from the pier to the n n n July 21–24 at the Miami Beach Convention Center. water, is made of four-way stretch (Quad) and is The California Swimwear Association presents The www.swimshow.com predominately in great plaids and stripes. Other Swim Collective Trade Show Aug. 13–14, 2012, n n n and Jan. 23–24, 2013, hosted at the Hyatt Regency Trina Turk has partnered with artist Rex Ray to Huntington create an exclusive swim print that will be featured Beach Resort & in Trina Turk’s Cruise 2013 Swim collection, de- Spa. The Swim buting at the Miami Swim Show. The wood-block Collective is printed, cut-and-paste art style that Rex Ray uses recognized as has a hip vintage vibe, making his prints a perfect the biggest fit for the first Trina Turk/Artist Collaboration. To- West Coast gether, Trina

swim shorts swimwear Turk and trade show, offering buyers more than 1,000 lines Rex Ray great trends in prints are the vintage tropicals and across all swim categories. For more information, were able “photo-real” prints using some new, interesting visit www.swimcollective.com. to develop fabrications. Shorter lengths have been trending for a couple of years now, but the Surfer is now n n n a swim print directly catching not only “the wave but the drift!” Lengths SWIM at WWDMAGIC, sponsored by ISAM, are varying from 5” to 8”... not as many 10”/11” presents its August 2012 swim show, featuring the inspired by one of Rex (these are inseam lengths) as in the past. Beach best in swimwear, coverups, pareos, and swim Rays is now only swimwear. Really exciting with accessories. Ray’s original works. A special hangtag will accompany each many interesting trends and a variety of lengths ( 5” Exhibiting brands to 8” inseams). Vintage florals and conversationals include B. Swim, garment in the collection, signifying the partnership between designer and artist. Rex Ray is a San to geometric composes and more. Most have some Hermanny by Vix, elastic, but others have our “latitude” waist bands Hurley Swimwear, Francisco–based fine artist whose collages and paintings have been exhibited in galleries across (tunneled drawstring inside to adjust waist). They Raisins, Roxy, Sauvage, Swim Systems, and Trina have had great response. And the biggest news: Turk. Show dates are August 21–23 at the Las the country. He has created work for Apple, Dream- works, Sony Music and Warner Bros., designing We have signed a licensee agreement with Surfer Vegas Convention Center–Central Hall. For more Magazine for young men’s and women’s surf and information, visit www.magiconline.com. over 100 historic rock ’n’ roll posters for bands such as David Bowie, The Rolling Stones, REM, swim. We’re super-excited, and more details will n n n Bjork, U2 and Radiohead. For more information on be announced in the near future. www.beachrays. SwimShow showcases over 400 exhibitors repre- the Trina Turk/Rex Ray collection, please contact com senting nearly 2,500 lines. The show draws over Manhattan Beachwear at (714) 892-7354. n n n 2,500 buyers from the United States and 60 differ- n n n About Vitamin A: Laguna Beach local Amahlia Ste- ent countries. It’s the largest swim trade show in vens has inspired a cult-like following of A-listers

64 California apparel news/waTerwear 2013 July 9, 2012

58,60,62,64-65 SwimShorts.indd 64 7/9/12 5:23:17 PM and international It girls who are hooked on the designer’s effortlessly chic bikinis and après beach pieces. It’s no wonder Hollywood’s hottest, like Gwyneth Waterweardirectory

Paltrow, Scarlett Johansson, Leighton Meester and Jessica Alba, are addicted Fashion TRACY WATTS NEW LOLLI SWIM SOIXANTE NEUF to Vitamin A, the authentically So- YORK (602) 463-0793 (646) 415-9214 ACACIA SWIMWEAR (718) 499-7090 Cal label that fits like no other bikini (808) 214-6102 LULI FAMA SOMETHING SPECIAL on the market and radiates natural 2CHILLIES SWIMWEAR (305) 234-5656 (310) 804-9636 ALEJANDRA G SHOES AUSTRALIA sexiness like no other bikini on the (310) 403-8669 +617 55196888 OAKLEY TEAM SPEEDO beach. You have a recipe for chic (503) 894-9262 COLLECTION ANNE ET VALENTIN ZIMMERMANN (213) 481-4460 simplicity: a little bit 70’s, a little (323) 660-1122 (917) 273-4081 ONDADEMAR bit minimalist. About the Designer: (212) 924-2466 VITA FEDE BETSEY JOHNSON (213) 488-0136 Amahlia Stevens’ SoCal upbringing clearly informs her laidback design aes- SWIM SWIM TRENDS QISS QISS SWIMWEAR thetic. That west coast ease and effortless sex appeal are in her DNA. She first (714) 490-1313, Ext. 264 (888) 844-9396 WHITING & DAVIS ABS (800) 827-1112 began designing bikinis for herself in an old-school Laguna custom swim shop, GILLIAN JULIUS (714) 892-7354 RED CARTER (323) 650-5020 (212) 575-1940 then for friends, and now for a loyal base of jet-setting clientele. Amahlia finds ANNA KOSTUROVA Textiles as much inspiration from her jaunts to exotic shores as in her own backyard, I. MADELINE (646) 371-9649 ROXY (213) 239-9109 (714) 889-3713 Avid Ink the sparkling coves of Laguna. www.vitaminaswim.net AQUARELLA SWIMWEAR (877) AVID-INK LA BELLE REBELLE (212) 939-7265 TOMMY BAHAMA www.avidink.com n n n (888) 420-5399 (800) 647-8688 Invista unveils new XTRA LIFE LYCRA® fiber campaign and findings. Invista BE CREATIVE Bel Maille Creations LISA BLUE (800) 463-7946 2CHILLIES SWIMWEAR (213) 627-1185 recently revealed new consumer insights and technical advantages regarding (213) 689-3315 AUSTRALIA www. swimwear with Xtra Life LYCRA® fiber. This information offers new perspec- BECCA by REBECCA +617 55196888 jminternationalgroup.com LUCKY BRAND VIRTUE tives on consumer behaviours and priorities when shopping for swimwear. Re- (714) 490-1313, ext 264 (714) 490-1313, Ext. 264 Eclat Textiles search commissioned by Invista confirms that ACCESSORIES (213) 624-2633 MICHAEL ANTONIO BETSEY JOHNSON SWIM www.eclatusa.com fit is the most important factor when shopping (909) 581-7800 (714) 490-1313, Ext. 264 AVANT GARDE PARIS for swimwear. Reinforced by these new find- (323) 655-5592 Nipkow & Kobelt Inc. MYKITA X ALEXANDRE BLEU/ROD BEATTIE (714) 375-6473 ings, Xtra Life LYCRA® fiber is known for its HERCHCOVITCH (212) 354-1555 INGE CHRISTOPHER www.nipkowkowbelt.com (323) 660-1122 (800) 827-1112 superb fit and resistance to degradation from CAFFÉ SWIMWEAR Pine Crest Fabrics the swim environment, with a proven record of OLIVER GOLDSMITH (305) 407-3372 JEROME C. ROUSSEAU (800) 877-6487 (323) 660-1122 (323) 798-5947 www.pinecrestfabrics. strength when faced with the damaging effects GOSSIP com of perspiration, chlorine, sunscreen or heat. ONDADEMAR (323) 271-1700 KARLA COLLETTO (212) 924-2466 (212) 575-8706 ((212) 391-7062 Taiana Blu The new global marketing campaign “Unstop- 39 031994411 pable,” focuses on this consumer confidence 1 SOL SWIMWEAR HOBIE L.A.+JO www.taiana.it (323) 588-1400 (714) 892-7354 (310) 890-0997 in swimwear with Xtra Life LYCRA® fiber.This Triple Textile Inc. unique campaign features three extreme themes to symbolize the technical ad- SAHA ISLAND COMPANY LIMEADE CALIFORNIA (213) 629-4300 vantages of Xtra Life LYCRA® fiber in the severe swim environment. For more (786) 467-0205 (561) 833-8110 (310) 692-0205 www.tripletextile.net information, contact Ninabeth Sowell at [email protected] or SHAY ACCESSORIES JUNGLE GURL MYKITA Turquoise/Fox (310) 962-4422 (323) 523-6455 (323) 660-1122 Fabrics Inc. (704) 586-7658. LYCRA® is a trademark of INVISTA. (213) 489-1727 SOIXANTE NEUF KOOEY AUSTRALIA PELLE MODA www.foxfabrics.com (646) 415-9214 (760) 630-9378 (805) 981-8288

SUN ‘N’ SAND LA BELLE REBELLE SHAY ACCESSORIES This listing is provided as a free service to our advertisers. We regret that we cannot (213) 629-9278 (888) 420-5399 (310) 962-4422 be responsible for any errors or omissions within SwimShorts 2013. THIERRY LASRY LENNY NIEMEYER SIMONE I. SMITH (323) 660-1122 (212) 924-3222 (310) 890-0997

Miami Swim Show July 21–24 • Booth 585 Children’s Club Show August 5–7 • Booth 2424 www.azulswimwear.com 310 398-9042 [email protected] Join us on Facebook To see upcoming events And new collections

California Apparel News/WATERWEAR 2013 July 9, 2012 65

58,60,62,64-65 SwimShorts.indd 65 7/9/12 5:23:47 PM Avid Ink #A158628 “Flower Sentiment”

Triple Textile Inc. Turquoise (Fox Fabrics Inc.) #L-354-O #22442C D300 “Nautilus” swim textiles

Bel Maille Creations #A204 Brighten Up! Light, bright colors saturate swim textiles and coverup fabrics in cheery shades of turquoise, tangerine, fuchsia and lime. Floral prints, stripes, abstracts and geometrics all pop with the brightest shades of the spectrum. Bel Maille Creations —Alison A. Nieder #8009 R6500

Pine Crest Fabrics #BTP048C1 Triple Textile Inc. “Slinky Flower” #N-205-U

Eclat Textile Co. Ltd. Turquoise (Fox #R21010095 Fabrics Inc.) #DP0479 Nipkow & Kobelt Inc. #NK31262 Pine Crest Fabrics #LL-11955 “Mardi Gras”

Nipkow & Kobelt Inc. #NK-31247

Taiana Blu #P010001 “Briony”

Eclat Textile There’s more Taiana Blu #9210121 “Kite” Co. Ltd. on ApparelNews.net #RT1201115 The story continues on ApparelNews.net Avid Ink #A159436 “Gardens Wonders” 66 California Apparel News/WATERWEAR 2013 July 9, 2012

66 Textiles.indd 66 7/10/12 8:28:37 AM More than Sixty y earS of Superior Products and Service Est. 1949

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Tel. (631) 755-1230 Fax. (631) 755-1259 PHILIPSBOYNE.COM [email protected]

60PhillipsBoyneWWfinal.indd 1 1/4/12 1:02:37 PM Invista_0712.indd 1 7/6/12 2:07:06 PM