#83 SEPTEMBER / OCTOBER 2016 €5 EUROGLASS’ DARREN BROADBRIDGE RETAILER BRAND IDENTITY SUP PRODUCT QUALITY BRAND PROFILES, BUYER SCIENCE & MUCH MORE TREND REPORTS: SURF APPAREL, WETSUITS, WATCHES, SUNGLASSES, ACTION SPORTS CAMERAS & ACCESSORIES, LONGBOARDS, SUP, ACTIVEWEAR US Editor Harry Mitchell Thompson HELLO #83
[email protected] Who would have thought it - all three of our with ways in which to help their retailers. beloved boardsports are now Olympic sports. Surf & French Editor Iker Aguirre Much has been said in the debate, but let’s start Where better to look for some positivity than the
[email protected] off by looking at business. inclusion of surfing and skateboarding in the 2020 Olympics. It, of course, came in for the The 2016 summer was always going to struggle predictable bashing from those “core” surfers Senior Snowboard Contributor to live up to the hype and success of 2015’s and skaters who feel it will ruin the spirit of Tom Wilson-North summer, with its great weather and decent their way of life. Although when looking at the waves. So when the weather simply didn’t way in which the competitive aspect of surf and
[email protected] materialise for summer 2016 until July, it skate are practiced by the world’s greatest, it is was always going to make for tough trading so far removed from the way in which the other Skate Editor Dirk Vogel conditions. As reliant as our way of life is on 99% of us partake in it, that to be offended by the weather, when it doesn’t cooperate, all it their inclusion in the Olympics is madness.