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XYZ IS THE LANDMARK DEFINED BY: ITS STRUCTURE: STRUCTURE THE STANDARD TO WHICH IT IS BUILT ITS CULTURE: CULTURE THE WAY IN WHICH IT COMMUNICATES TO ITS USERS ITS DYNAMIC: DYNAMIC HOW IT RESPONDS FAVOURABLY TO CHANGE IN TIME, THE LANDMARK BECOMES THE BENCHMARK... XYZ SPINNINGFIELDS XYZ SPINNINGFIELDS — ESTATE Spinningfields is one of Europe’s THE FACTS: leading city centre real estate development projects and has — Home to 165 commercial — 12% of Spinningfields workers earn created an entire new city quarter. organisations. over £60,000 per annum, 40% over £30,000 per annum. Situated at the heart of Manchester, — Over 400 residential apartments. Spinningfields is at the centre of the — 66% of workers are female, and economic and cultural capital of the — 37 restaurants, bars, coffee shops 49% are aged between 25 and 34. north-west. and eateries. — Spinningfields has a 67,000 person Over the last decade Spinningfields — 14 retail outlets. ‘Yellow Card’ loyalty membership has evolved to become one of Europe’s scheme which accounts for in excess — Over 16,000 resident workers, with most impressive and successful of 40% of the restaurant spend. a further 6,000 workers within a five 24/7 real estate developments. It’s been minute walk. an astonishing story so far and one — Currently there are over 47,500 Twitter followers and via the that’s constantly evolving. — Daily footfall of 14,000 people, Facebook page over 8,500 fans. which increases to 25,000 during SECURITY / MANAGEMENT / HELP DESK the events season. — Spinningfieldsonline.com receives c.80,000 page views per month and CAR PARKING / INFRASTRUCTURE / SAFETY — Visitors to the estate are typically AB1 a regular e-newsletter is circulated professional, shoppers and families.
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