Consuelo Trevino Alaniz . . . Edmundo and his beautiful bride, after their wedding re- Rutledge ception at Country Club of Monterey, came from the clubhouse under an arch of clubs held by Mexican golnng notables, to set CADDY SAVER forth on their honeymoon. Today's Best Golf Cart Second international matches between U. S. and Mexican men and women ama- teurs at Casa Blanca CC, Laredo, Tex., drew field of 137 ... Event is a Good Neigh- Sells for bor promotion of Casa Blanca pro "Lefty" Stackhouse to boost Laredo as Mexico- only U.S. tourist center . . . Laredo Jaycees and 95 golf assn. active in the promotion. $28 of British team signed as pro by Royal Sydney GC ... This Australian club has 27-hole course, 20 tennis courts, 3000 members ... Victor East was named pro there when he was 14 years old . . . The pro on the job drowned and Vic, his asst., was promoted . . . Frank Walsh's retirement as pro at Red Run GC (Detroit dist.) after 9 years is giving him a chance to patch up ulcers that had him in critical condition last spring . . . , 1951 British Open champion, signed as pro at Blackmoor (Eng.) GC . . . Faulkner, Demaret and Snead are the three pro stars who could get by as professional entertain- ers . . . They could work up a TV program series that would have a wider range of Here's a good money maker entertainment than strictly golf routine. for pros and golf shops — (Continued on Page 71) a cart that sells on slghtl 1. Accommodates any style bag. 2. Opens and closes in a jiffy. "There's dirty work 3. Light weight. 4. Rolls easily on silent, ball-bearing wheels ofoot", says SCRUBBY when open or closed. 5. Strong. Precision built for long service. . . • but who cares? 1*11 give 'em 6. Priced right. the quick, easy PUSH BUTTON BEAUTY TREATMENT with Beckley-Ralston CHIPPER

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THE BUSINESS JOURNAL OF GOLF

JANUARY • 1952

Golf Business Sound but Must Heed Danger Signs By JOE GRAFFIS

Very little complaining has marked the in selling the public on public golf man- public course general increase in fees. agement. That's undoubtedly the highest tribute The semi-public courses have had no that could be paid to park commissioners alternative to a rate increase. They've and supts., course supts. and pros collabo- had to raise rates or go broke. In most rating in public golf operation. Caught cases rates have been raised enough to between political pressure and the pub- permit some attractive course alterations lic's strong demand for public course facili- or improvement in playing conditions ties closely approximating private course which have more than nullified the pos- standards the public course men have sible drop of patronage because of higher handled a delicate job exceptionally well. fees. What makes the public course operat- Adjust to Loss of Slots ing problem unusually tough is that in many cases the public courses are the In numerous semi-public and private only municipal recreation operations that club cases the loss of slot machine reve- are virtually self-supporting from playing nue has been serious. Perhaps on a basis fee income and often produce profits that of ethics the best thing that could be said finance construction of additional public about a slot machine was that it didn't courses as required and offset the deficits take a .45 off its hip and walk out and of other park recreation facility operation. stick up a victim. But, on the practical basis of humans being human the slot Course supts. at parks have the ex- machines did get revenue painlessly from tremely difficult task of maintaining good many who otherwise wouldn't spend. playing facilities despite heavy play by What knocked the slot machines out was men and women golfers who need a great the politicians' inability to control the deal more education in their responsibili- mobsters who commanded the racket ties in how they're expected to treat the phase of the machines. In view of the course. The National Golf Foundation has RFC, Internal Revenue dept., and Dept. of scheduled for release early this year Justice corruption it's somewhat surpris- printed matter on player's responsibility ing the government would bear down on for course condition for general distribu- any racketeers. tion to public course players. However, the fact remains that loss of Juniors Do Public Relations Job slot machine revenue has necessitated An important factor in minimizing com- considerable readjustment of financial and plaints against public course fee increases operating practices at a number of clubs. has been muny pros' activity in junior More attractive programs of clubhouse, golf at the courses in high-school tie-ups. golf and other entertainment are neces- The kids have been made public relations sary. missionaries for the park board and pub- Dues Increases Studied lic golf by pro work in making the young- sters golf enthusiasts. Increased dues are inevitable at many clubs, although as John P. Garrow, chmn., Reduced fees at restricted hours when Club Management Committee of the Chi- play of junior golfers can be accommo- cago District Golf Assn., pointed out in dated, and group lessons, have been strong the committee's annual report a study of elements of the public relations job done what the traffic will bear makes it ob- by park golf executive and operating of- vious that increased dues and annual as- ficials. The pros' class lessons for begin- sessments are not the complete answer to ner adults also have figured prominently the problem of private club deficits. Garrow's committee, in its analysis of a lot of cases has kept the gross profit Chicago district clubs which cooperated in from fiopping despite the sharp decrease a survey of private club condition, found in net profit per dollar of sales revenue. In basis for estimating "that generally less some cases of smaller clubs where alert than one-third of a club's membership and energetic pro service is the hope for adequately supports dining room and improving the over-all financial and oper- bar." ating picture, the limitations of pro in- The Club Managers' Assn. of America come have the pros just about breaking at its 1951 national convention's country even and looking for other jobs. club round-table stressed livelier, more It is certain that club cleaning, storage comprehensive entertainment programs to and minor repair monthly charges will be get more members and guests patroniz- increased at many clubs this year. Pros ing club affairs. The managers' program to get satisfactory assistants and even for their 1952 convention again will em- club-cleaning boys often have to pay phasize this detail of management and wages about equal to what the pro him- again will contend with the problem of self is paid by the club. Examination of getting club officials and committee heads all charges involved in club-cleaning, stor- to cooperate for more house revenue. age and minor repairs and conditioning, One difficulty the managers had in 1951 plus the added complications of bag cart was reluctance of club boards to approve service, have revealed that the monthly price increases on food, especially, to club service charges may cost the pro cover increased food, preparation and money the member is supposed to pay. service costs. Managers have been getting However painful the discovery may be gray-headed in a losing battle to maintain to the professional, the true net figures on private club service standards. club service only are a minor item among Course Labor Costlier other operations that should be fully Course supts. too are having acute examined and corrected by golf club of- troubles with labor shortage. They're ficials and department heads before an- facing another year of demands for high other season gets under full swing. maintenance standards from players, and The golf situation, by and large, is in higher wages and less work from course sound financial shape and certainly is in workers. In one metropolitan district excellent condition as far as number of course workmen went on strike at a lead- players is concerned. But financial and ing club because their pay was less than operating danger signals that appeared that of many of the caddies. Superin- last year call for clear recognition and tendents in another metropolitan district immediate action. say they can't get competent labor when dishwashers in the clubhouse get paid more than course labor. WEISS HAILED BY LEHIGH Those are typical operating problems club officials have to face with their de- partment heads this year. Taxation problems undoubtedly will be a headache of increasing intensity. Golfs Appeal Stronger On the bright side is a steadily increas- ing popularity of golf and increasing rec- ognition of the physical and mental bene- fits' of golf play, together with more ap- peal of the clubs for women's and juniors' play. The majority of metropolitan dis- trict clubs seem to have protected them- selves against reaching a dangerously high average age of members by making inducements to get members among de- sirable younger businessmen. Fro Percentage Slumps The professionals have discovered that Paul Weiss (left) honored by Pres. Harold Mumma mounting operating costs have cut their (right), members of Lehigh CC, Allenfown, PaM net profit to a percentage that's too low and secfion's supts., for 25 years of Pauls cheerful, for a seasonal business. Larger sales vol- able service to the club. Clifford Kolock and Ray- ume is the pros' main reliance in making mond Behney, also 25 year vets at Lehigh were the business attractive enough to draw feted. Weiss came to the club with Toomey and and hold the sort of pro businessmen clubs Flynn when Lehigh was being built. He stayed on need. and developed Lehigh into one of the country's Development of Christmas business and best conditioned courses. He's got detailed course apparel business has added volume that in operating expenses since 1926 in his files. Turf Experts Lined Up for GCSA Columbus Convention

The 23d national Turf Conference and sion that will open with Dr. Virgil Overholt, Equipment Show of the Golf Course Ohio State University, lecturing on "Soil Supts. Assn. of America will move at high Structure and Drainage." speed from Monday, Feb. 4 thru Feb. 7 at O. J. Noer, Milwaukee Sewerage Com- the Neil House, Columbus, O. Executive mission, and Dr. Wm. Daniel of Purdue's committee sessions will be held Feb. 3 and agronomy dept., will explain and demon- 8. If weather permits, inspections of some strate tests for showing plant food de- Columbus District courses will be made ficiency. The "Fairway Maintenance Pro- Feb. 4. A get-together party on Monday gram at Los Angeles CC," which has been evening will be sponsored by the GCSA watched with keen interest by supts. and and Central Ohio Golf Course Supts. Assn. green-chmn. in the LA area will be de- A program for entertainment of wives of tailed by the club's supt., Bill Beresford. the superintendents has been arranged. "Control of Chickweed and Clover in Fair- Tuesday, exhibits and educational con- ways" will be surveyed by H. B. Musser, ference will be officially opened by the prof. of agronomy, Pennsylvania State GCSA pres., Wm. H. Johnson, supt., Grif- College. Alexander M. Radko, research fith Park courses, Los Angeles. Mayor agronomist, USGA Green Section, will James A. Rhodes of Columbus, widely present "National Coordinated Crabgrass known for his energetic and sound spon- Results." sorship of municipal golf and caddie wel- John Price, Southern Hills CC, will be fare will speak on "Public Golf Relations." chmn., Thursday afternoon, with Taylor Purdy Carson of Worthington Mower will Boyd, Camargo Club, speaking on "Golf talk on mower maintenance and Charles Course Records and Labor Management;" Gardner of Briggs and Stratton will speak Frank P. Dunlap, Country Club of Cleve- on "Motor Maintenance." Ted Booter- land, setting forth his ideas on "Superin- baugh, who has done a notable job in con- tendents' Relations," and Roger J. Bear, ditioning the Grand Hotel course at Point safety director, Kroger Co., talking on Clear, Ala. will relate "A Northern Supts.' "Relationship Between Golf Course Supt. Results in the South." Other slants on and Club Member." southern turf maintenance will be given by B. P. Robinson, Georgia Coastal Plain Short vs. Long Fairways Experiment Station, Tifton, Ga., in the A discussion on short vs. long cutting Wednesday a.m. session which will have of fairways will have advocating short as its chairman, Philip I. Cassidy, Weston cutting Fred Grau, Ralph Engel and Robt. (Mass.) GC. Henderson, CC of Buffalo, and speaking Poa Annua Debate Subject for long cutting will be Wm. H. Daniel, Dr. J. A. DeFrance of the University of The Wednesday afternoon meeting, with Rhode Island, and Clarence Wolfrom, Ma- Willis H. Glover, Fairfax (Va.) CC, as ple Lane GC. chairman, will feature a discussion on "Poa Annua, Friend or Foe." A supts.' All sessions will conclude with question team headed by O. J. Noer, will have as and answer periods. Noer's team-mates Dave Bell, St. Clair Exhibits of equipment and material for CC; Oscar Bowman, Algonquin GC; Law- course maintenance will be supplemented rence Huber, Ohio State U courses; A. R. by educational exhibits worked up by Cen- Twombly, James Baird State Park; L. E. tral Ohio Golf Course Supts.' Assn., Ohio Lambert, Oakwood G&CC; and Paul State University agronomy dept., Ohio Weiss, Lehigh CC. On this subject of poa Central District GA and the GCSA. annua the research and extension team, led by Fred Grau, USGA Green Section director; will have Dr. Wm. H. Daniel, GOLF ARCHITECTS TO MEET Purdue; Prof. H. B. Musser, Penn State; JAN. 14-16, BELLEAIRE, FLA. Alexander M. Radko, USGA Green Sec- American Society of Golf Course Archi- tion; Ralph Engel, Rutgers; B. P. Robin- tects will hold its sixth annual meeting son, Georgia Coastal Plain Experiment Station; Lawrence Munzenmaier, Purdue. at Belleview-Biltmore hotel, Belleaire, Fla., Jan. 14, 15 and 16. Officers of the Thursday morning Frank Dinelli, North- society are: Pres., Wm. B. Langford; vp, moor CC., Chicago dist., will direct a ses- Wm. P. Bell; sec.-treas., Wm. F. Gordon. %AE<2N$AOZ GOLF

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Jack Burke, Jr. Ctubs Delegates, manufacturers, officers and guests turn out for Presidenfs dinner at 35th annual meeting

PGA Meet Serene, Except for Tournament Puzzles By HERB GRAFFIS

Home club pros had mainly tournament dinner. Bob had a bad flight up from pro problems to worry about at the 1951 Atlanta, spoke brightly at the dinner; and annual meeting of the PGA. The part of flew back the next afternoonaftera reunion the meeting concerned with home-club with many of his old pro pals. He is hav- pros was calm routine business of the ing tough going getting around with a association program that has proceeded cane after several operations but other- smoothly under Joe Novak's administra- wise looks great. tions. The association has grown to ap- Make Learning Fun — Jones proximately 3000 members, about 2000 of Bob told about the nuisance he was to them Class A pros. Stewart Maiden when Bob was a little kid Horton Smith, Detroit (Mich.) GC, for- fooling around the pro shop and driving mer secretary of the PGA, was elected Maiden to junior promotion in self-de- president. The vote was 57 to 19 over fense. Jones urged the pros to make golf Harry Moffitt, Heather Downs CC, Toledo, O. Moffitt was elected secretary and instruction less of an arduous chore for Harold Sargent, East Lake CC, Atlanta, the pupil for, said Jones, a person who Ga., son of a former PGA president, wants to play golf for fun isn't going to George Sargent, was elected treas. stick at something which is treated as hard, dull labor in the teaching stage. High spot of the PGA meeting in gen- eral golfing interest was the appearance The pros and their guests hailed Jones of Robert T. Jones, Jr. at the Presidenfs with the most enthusiastic and prolonged of the PGA in Chicago's Sheraton Hotel, Nov. 26, to hail Robert T. Jones, Jr. Bob was guest spealcer,

+ demonstration ever witnessed at a PGA . General fund showed an excess affair. of $4,595 over expenses. The award to the PGA Golfer of the The tournament bureau fund, including ^ Year was accepted by Chas. Bartlett, Golf $30,200 as sponsors' fees and $25,000 from Writers' Assn. sec., for Hogan who did not the Athletic Institute showed income of ^ appear. $5,455 over expenses. Dunedin operations, James D. Standish, Jr., USGA pres.; including $25,553 as dues from PGA mem- Malcolm McLaren, representing Wm. bers and $22,400 as green fees, showed a Johnson, pres., National Assn. of Golf profit of $8,588. ^ Course Supts.; Joe Novak, retiring pres., A surplus of $13,635 over all expenses PGA; and Bob Hudson, retiring chmn., was reported for the year's operations. PGA Advisory committee also spoke at Highlights of 1952 Plans the dinner with George S. May function- Plans for 1952 include publication of a ^ ing as m.c. golf instructor's manual, increasing pro Keveals PGA Financial Status instruction of junior and college and mili- ^ Satisfying evidence that the PGA had tary groups and two new tournaments. progressed in getting its operations on a One tournament proposed by the PGA's business basis was presented in the first Tournament committee, but a very doubt- financial statement the association had ful possibility, is a Champion of Cham- freely released in years. pions affair bringing into competition win- w The general fund showed dues and ini- ners of all events on the tournament cir- tiation fees of $86,683 and PGA champion- cuit. Net of this championship would go ship net of $20,184, and other income to the PGA. The other event approved at bringing the total to $109,534. General the PGA convention is a team match be- 2 expenses included $31,565 for the Chicago tween American PGA representatives and office, $14,702 for the annual meeting, a Canadian team with the Canadians $3,000 for the executive committee, golf strengthening their side by naming play- promotion (including junior promotion) ers from British commonwealth nations as $4,538; a miscellaneous item of $4,376; in- well as resident Canadian pros. , surance fund, $4,000; seniors' champion- The prospect of a Yank team competing ship, $4,000; and $6,250 set aside for ex- against a team that might include Bobby * penses of 1953 Ryder Cup matches in Locke, Norman Von Nida and a British