2009 ISSUE VOLUME 17 INTERNATIONAL AGRICULTURE

2009 CALGARY STAMPEDE: THE LEGEND CONTINUES Canada’s agricultural experts help seal international deals The new generation of agricultural leaders Safflower: from cooking oil to insulin

The official publication of the International Agriculture Committee

SHOWCASING THE AGRICULTURAL

IND USTR Y TO THE WORLD MESSAGE FROM CANADA’S MESSAGE FROM GREETINGS FROM THE MESSAGE FROM MINISTER OF AGRICULTURE MINISTER OF ALBERTA AGRICULTURAL MANAGERS OF THE CHAIR AND AGRI-FOOD AND AGRICULTURE AND THE CALGARY STAMPEDE Calgary Stampede MINISTER FOR THE RURAL DEVELOPMENT International Agriculture Committee CANADIAN WHEAT BOARD Max Fritz Senior Manager Agriculture, Calgary Stampede Herb McLane Gerry Ritz George Groeneveld Chair, International Minister of Agriculture Minister of Alberta Agriculture Committee and Agri-Food Agriculture and Rural Development

A warm welcome to all guests at the 2009 Calgary Stampede! Alberta is a province shaped by hard-working, innovative, and Welcome to the International Profile –the official publication of the determined men and women. From homesteaders to cowboys, these The Calgary Stampede is a great showcase for Canadian agriculture both individuals helped propel Alberta in a new direction –not unlike Calgary Stampede International Agriculture Committee! Throughout for Canada’s international guests and for all consumers. today’s farmers and ranchers. While the challenges may have changed, these pages, we invite you to read about many of the dedicated and As a former cattleman, I wear my Stetson proudly. As federal that spirit has not, not unlike that of the Calgary Stampede. enthusiastic people who bring an entrepreneurial spirit to the world of Canadian and international agriculture and agri-food. Throughout the Agriculture Minister, I am equally proud of the reputation of Canadian Regarded as one of the finest agricultural sporting events in the world, agriculture on the international stage. By putting Farmers First in every the Stampede is truly The Greatest Outdoor Show on Earth –combining publication you will encounter articles on passionate individuals, decision we make, this Government is helping to make sure that the past and present, tradition and modernism. As Minister of Alberta diverse agricultural programs and the next generation of innovative future of Canadian agriculture is bright, especially during these times Agriculture and Rural Development, I invite you to come and experience Canadian farmers. of global economic instability. this memorable event this summer. The International Profile is an annual project of the International We are proud of our international reputation for producing safe, The Stampede blends city and rural together seamlessly. As an annual Agriculture Committee and produced primarily through the efforts of high-quality food and we will continue to build on our reputation destination for many visitors, it offers “Ag-tivity in the City.” The volunteers. We are proud of this publication and consider it one of our Stampede provides networking opportunities to agricultural businesses Robert Wise Allison Wright of excellence. Over the past year, this Government has opened Agriculture Manager, signature achievements. We hope you agree and we encourage you to and highlights the different ways the agricultural industry impacts all Agriculture Manager, Calgary Stampede keep your copy as a memento of your visit to the Calgary Stampede, for international markets and expanded opportunities to sell our world- of our daily activities. Calgary Stampede class beef, cattle, livestock genetics and many other agriculture products. future reference on the ten-day festival and as a reminder of service I will continue to work with industry and other levels of government International visitors are provided with a unique, hands-on opportunity providers who are important sponsors of our activities. to learn about Alberta’s agriculture industry in the International to continue to earn the trust, respect and market access that Room, located in the Agricultural Building. Producers, breeders, The purpose of the International Agriculture Committee is to bring Canadian farmers deserve. The Calgary Stampede is the community’s cradle of western heritage members of the world agricultural community together to share ideas, and top Canadian cattlemen and women are on-site, ready to answer and traditions. As a living embodiment of the western values that bind facilitate business opportunities and to foster cultural understanding; Congratulations to the Calgary Stampede for being such a great questions and provide information about their work. and build our community, the Calgary Stampede is a gathering place we provide guests with a unique international and agriculture experience, ambassador for Canadian agriculture. Best wishes to all for an enjoyable Alberta is famous for our western hospitality and breathtaking natural that hosts, educates and entertains the world. time at the Stampede! scenery. I encourage you to include a visit to our mountain parks including memorable Western hospitality! Our committee members In 2009, we will also be offering several unique and customized Farm deliver on our purpose through a variety of programs and projects and many outlying communities as part of your stay. You’ll be glad Tour packages to international tour operators that will connect our that include not only the International Profile but also the hosting of you did. guests to local industry leaders who display and cultivate some of the best agriculture products in the world. 2,000 international guests in the International Room (open daily during the Calgary Stampede on Stampede Park from 11.00 a.m. to Agriculture has a place in our hearts… and a home in our city. We are 7.00 p.m.), to our presence in the Ag-tivity in the City tent, to the an organization dedicated to attracting and producing world-class International Reception (Wednesday, July 8, 2009). events and are proud to be The Greatest Outdoor Show on Earth. We look forward to you joining us in 2009. Enjoy the show! The International Agriculture Committee supports the values of the Vern Kimball, Chief Executive Officer, Calgary Stampede Calgary Stampede and the vision and mandate of the Agriculture Department, promoting western values and excellence. If you are a The Calgary Stampede’s unique agriculture showcase is unparalleled in the world. Our events and programs, first-time visitor to the Calgary Stampede we know you will be excited including The Greatest Outdoor Show on Earth, bring the best of the agriculture industry into the heart of Calgary, by the many things to experience during your visit … if you are a repeat connecting urban, rural and international communities. I encourage you to attend the 2009 edition of the Calgary visitor, welcome back! Stampede and enjoy the true spirit of western hospitality. For more information about the Calgary Stampede, visit www.calgarystampede.com.

And we thank Calgary The Calgary Stampede International Agriculture Committee extends heartfelt thanks to the talented volunteer writers who enthusiastically captured the stories shared here. They took time from their work to demonstrate their curiosity, keen interviewing skills and strong writing abilities. Our writers include members of the International Agriculture Committee, other Calgary Stampede volunteers and industry colleagues. We also thank Browarny Photographics for many of the photographs included in this publication.

THE PROFILE 2009 1 COVER CREDIT: Sam Wirzba. Read about the photographer and his work on page 5. THE InProfile: Barry Bennett CONTENTS INTERNATIONAL 10 CANADA’S AGRICULTURAL EXPERTS HELP SEAL INTERNATIONAL DEALS Barry Bennett has agriculture in his blood and it has defined a diverse and successful career 28 THE NEW GENERATION OF ROOM Promoting complemented by a passionate long-term commitment to the Calgary Stampede. In 2009, AGRICULTURAL LEADERS 24 SAFFLOWER: FROM COOKING OIL TO INSULIN he’ll be acknowledged by his volunteer colleagues and Stampede leadership for his role in Alberta & Canadian establishing the renowned International Agriculture Committee. INTERNATIONAL AGRICULTURE COMMITTEE BY NORMA B. DUNN AND JILL HILDERMAN Herb McLane Norma Dunn Myra Lever Agriculture (Chair) Welcome to all Agriculture Marlene Graham QC Syd Loeppky Byron Hussey (Director) Aaron Grant Candace Lyle Exhibitors and International visitors. When the Calgary Stampede International Agriculture Ted Haney Shannon Haney Kim McConnell (Vice Chair/Sub Chair (on leave) The International Room on Stampede Park presents agricultural product and Committee welcomes guests to the International Room on Sponsorship) Jill Hilderman (Communications Jennifer Norrie service exhibits, shares information on industry sectors and invites visitors Stampede Park during the 10-day festival this year, they’ll John Arnold Sub Chair) Dave Phillips to socialize with producers, industry specialists, exporters and government be celebrating their committee’s 25-year anniversary and Barry Bennett Keith Jones Tina representatives. recognizing their dedicated and long-term member Barry (Strategic Kerrie Bennett Schwartzenberger Planning/Innovation Members of all Stampede committees, representing Canada’s diverse agricultural Bennett who helped create this renowned team. Doug Blair Sub Chair) Rick Smith sectors—are encouraged to bring their international guests and visitors too. Bennett was born in Arcola in southeastern Saskatchewan Ilona Braun Bill Klasky Deb Verbonac and raised on a mixed farm. He graduated from the Walt Browarny Kate Kolstad Deb Ward Then Calgary Stampede Director, Dr. Robert Chruch approached Bennett’s employer (on leave) University of Saskatchewan in Saskatoon with a Bachelor of David Collins Larry Koper CIBC in the mid 1980s looking for funding and help to expand the Calgary Stampede Jan Warren Science degree in Agriculture. Similar to the experience of Agriculture programs. This was Bennett’s first introduction to the iconic festival and Anne Dunford John Lee (‘Tastings’ Sub Chair) many farm families, there was no extra land available for him was to define his 25 year volunteer commitment. to pursue farming. In 1973 Bennett relocated to Peace River, THE PROFILE TEAM Our International Agriculture Committee members are on hand to welcome you, Alberta to begin a successful career in agriculture with Farm Publisher: Editors: provide information and help ensure you have a memorable Stampede experience. Credit Corporation. Calgary Stampede Jill Hilderman & If you represent an agricultural group planning to visit this year’s Stampede, International Agriculture Committee Tina Schwartzenberger Harvey Tedford, Fieldman for the Canadian Limousin contact us now and we’ll pre-register your group members for their visit to the Kerrie Bennett Jennifer Norrie Special thanks to: Association, later convinced Bennett to apply for the International Room; we’ll have your nametags ready. Follow the Agriculture links Walt Browarny Deb Verbonac Doris Rempel, fieldman position with the Canadian Simmental Canadian Beef Candace Lyle Jan Warren on www.calgarystampede.com to the International Agriculture/International Breeds Council Association. In this role, Bennett travelled extensively Herb McLane Room page. across North America exploring market opportunities The Calgary Stampede while judging the diversity of the breed. He was later lured The Profile is the official publication of the Calgary Stampede to the very progressive Transcon–Charcan Livestock International Agriculture Committee. Published yearly, the Profile July 3 – 12, 2009 Services before settling in with the Agricultural celebrates and showcases Alberta and Canadian agriculture to the world. This is the 17th edition of the Profile. July 9 – 18, 2010 Department of The Canadian Imperial Bank of Commerce

The Profile is distributed throughout Alberta and across July 8 – 17, 2011 (CIBC) where he served as an Agrologist in Southern Canada to agricultural producers, breed associations and indus - July 6 – 15, 2012 Alberta, before his appointment to General Manager try representatives. The Profile is shared with worldwide friends of the Calgary Stampede and distributed at major Agriculture Services for the Alberta region. American and International stock shows, through international agricultural associations, and through selected embassies and Then Calgary Stampede Director, Dr. Robert Chruch consulates. approached Bennett’s employer CIBC in the mid 1980s To be added to the Profile distribution list, looking for funding and help to expand the Calgary email the International Agriculture Committee at: [email protected] Stampede Agriculture programs. This was Bennett’s first

Every effort is made to ensure the accuracy of content within the Profile. introduction to the iconic festival and was to define his Opinions expressed by individuals profiled within articles are their own. 25 year volunteer commitment. We apologize for any inaccuracies and accept no liability. Bennett became the first Chairman of the newly created International Agriculture Committee. With an initial grant Graphic Design: Eldon B. Rice Design Printer: Apache Superior Printing Ltd. from Alberta Agriculture in the mid 1980s, a modest program was established on Stampede Park. A small room upstairs in

2 INTERNATIONAL AGRICULTURE COMMITTEE THE PROFILE 2009 3 “Barry and I go back a long way and I have always been proud to count him as a friend. He has always been a support for the “I have known Barry for over 30 years and have always been cattle industry and for his people—for example George Anderson, Don Stewart…and all of us. He always dressed like a banker impressed by his genuinely friendly nature, his devotion to but thought like a cowboy. His innovations and support of the Calgary Stampede and the International Agriculture Committee friends, his support of the cattle industry and dedication to have helped us all.” GARY SMITH, ALTA EXPORTS INTERNATIONAL all tasks. I have had the pleasure to travel many miles with Barry and can say to those of you who have not—too bad for the Agriculture Pavilion was allotted to serve as a rest area with Park and Bennett recruited more volunteers to help host an refreshments and peanuts. Thus the International Room was expanded number of guests. Subsequently, the Committee you. I am sure Barry’s firm hand shake, broad smile and born. Bennett was designated as organizer with a mission to widened access to invite producers, exhibitors, agricultural sincere support of the Calgary Stampede and the get international visitors ‘onside’ and ‘inside’. Originally the industry and government leaders to the room to network and main purpose was to attract potential agricultural business build relationships with international agriculture visitors. International Agriculture Committee have been invaluable. prospects, but at first it was affectionately referred to as ‘the In 2009, the International Agriculture Committee I believe that Barry is one of Saskatchewan’s best watering hole’. continues its mandate of bringing members of the world’s Keith McKinnon, a Past President of Calgary Stampede, agricultural community together to share ideas, facilitate agricultural exports.” was significant in promoting the work of the International business opportunities and to foster friendship and cultural Agriculture Committee. He and Bennett travelled on several understanding. Each July the Committee hosts more than ROGER DEEG, PAST PRESIDENT CANADIAN SIMMENTAL ASSOCIATION occasions to the Houston, Texas agricultural livestock show. 2,000 guests in the International Room on Stampede Park McKinnon and Bennett shared information about the program during the 10-day festival. and the exceptional hosting to be experienced during the “Barry Bennett is a good friend to all in the cattle industry Norma B Dunn has spent a lifetime in agriculture and is a ‘more Calgary Stampede; camaraderie developed which lasts even than’ 20-year volunteer member of the Calgary Stampede today between Bennett and many U.S. colleagues. and a true international ambassador from hosting to International Committee. She may be reached at: [email protected] At the start, only international visitors to Calgary Stampede toasting. Whether it’s detailing livestock pedigrees near or Jill Hilderman is Communications Sub-Chair for the Calgary were invited to the International Room. Soon informal Stampede International Committee and co-editor of the Profile. An overseas, Barry’s work ethic and professionalism is second competition appeared when Edmonton’s FarmFair began independent communications consultant, she serves clients in agricul - hosting trade delegations during their show period. The to none. With many relationships built over the years ture, oil and gas, academia, commercial construction, financial servic - Calgary Stampede recognized the opportunity and potential es, and non-profit sectors. She may be reached at: for the International Agriculture Committee and was able to worldwide, Barry is a born leader and vision provider [email protected] persuade then Agriculture Minister Ernie Islay to increase for any organization fortunate enough to call him on of support for the initiative. Larger facilities were acquired on their own.” KEN LEWIS, (SIMMENTAL)

About the Photographer “Barry has the natural ability to have his boots firmly planted in the corral with a great smile on his face and Sam Wirzba has been an agricultural stock photographer since 2004. His interest in photography started while in high school, interact wonderfully with people no matter wherever they are when he purchased a small 35 mm camera to record his from in the world. He has tremendous history in the purebred mountaineering exploits. His photographic efforts were rewarded in 2003 when one of his photos placed first in a sector; Barry is a great ambassador for the Calgary Stampede prestigious international photo competition. Sam was inspired and agri-business.” to pursue commercial photography–while maintaining his DR. ROBERT CHURCH regular job as a land use planner and mediator. His farming/feedlot background, studies at Olds Agricultural College, and a love for livestock persuaded Sam to focus his camera on agricultural subjects. Sam specializes in photographing beef cattle on Alberta’s scenic rangelands and in other settings. His photos are used in ad campaigns, in displays, as cover shots, and for editorial use. Sam can be LEFT TO RIGHT – BACK ROW: FRONT ROW: contacted at 403.328.8944 or [email protected]. Ed Braun, Ward Robinson, Unknown, Bill McCulloch, Brian Kitchen Walt Browarny, Shirley Peters, Gerry Roe, Perry Wilkes, Bev Isaacs, Bob Hymas Dan Stanton, Barry Bennett, Marilyn Schneider, Deb Thorson.

4 INTERNATIONAL AGRICULTURE COMMITTEE THE PROFILE 2009 5 Keith Jones and ALL CANADA SHEEP CLASSIC COMES TO 2009 Biodiesel on the move at Calgary Stampede Fame Biorefinery Corp. CALGARY STAMPEDE MORE THAN 500 PEOPLE VISITED THE FLOWER POWER BIODIESEL TRAILER EACH DAY Keith Jones has volunteered at the Calgary Stampede for more than 20 years, and currently DURING THE 2008 CALGARY STAMPEDE TO LEARN HOW CANOLA SEED (AND OTHER serves as Strategic Planning and Innovation MORE THAN 300 HEAD OF SHEEP ARE EXPECTED ON . Sub-Committee Chair on the International OILSEEDS) ARE USED TO MAKE TOP-QUALITY BIODIESEL FUEL BY KEITH JONES STAMPEDE PARK IN JULY FOR THIS YEARLY EVENT. Agriculture Committee. He is also President of Fame Biorefinery Corp. (Fame), a new Calgary- THIS IS THE SECOND TIME THE CALGARY STAMPEDE equipment on a year-round basis. based company established to produce biodiesel HAS HOSTED THE PREMIER EVENT, FOLLOWING THEIR According to the Calgary Stampede’s and other industrial chemicals from Operations Manager, Gerry McHugh, non–food–grade canola seed and other oilseeds. SUCCESSFUL STAGING IN 2001. the Calgary Stampede is moving to the Fame was established in January 2008, and has use of 35 per cent biodiesel. Until built a biodiesel pilot plant near Airdrie, Alberta. recently, most of this biodiesel has been In early 2009, Fame produced its first 10,000 imported from the U.S.; however, a litres of top quality biodiesel using local canola number of biodiesel production plants seed, and the company is experimenting with the are being established in Alberta (see use of frost-damaged and heat-damaged canola sidebar). seed to produce transportation-grade biodiesel. Visitors to the Flower Power trailer Fame is the third biodiesel operation established had many questions for Dr. Newkirk in Alberta over the past 12 months, joining and were particularly interested in the Western Biodiesel of Aldersyde and Kyoto Fuels use of waste products to make good in Lethbridge to provide domestic production of quality fuel. Dr. Newkirk was often biodiesel from Alberta feedstocks. The Alberta The Calgary Stampede and the soybean and rapeseed oils. As Dr. asked about the positive energy balance biodiesel industry is new, but is growing quickly, International Agriculture Committee Newkirk says, “Bring us the weirdest fat of biodiesel from oilseeds, which and preparing to meet the demand created continually seek to profile agriculture or oil you can find, and we’ll turn it provides 340 per cent more energy as a by new Canadian and provincial government innovation for both local visitors and into biodiesel”. The trailer has made fuel than it takes to produce it. They legislation which is mandating the use of biodiesel international guests, and the “Flower good quality biodiesel from novel were also impressed to learn that new in transportation fuels. Power” trailer garnered tremendous Western Canadian oilseeds like hemp, technology allows biodiesel to be interest. Dr. Rex Newkirk of the safflower and camelina, from waste produced with minimal water input, More information on the Alberta Canadian International Grains Institute products including restaurant trap as they saw the trailer making biodiesel biodiesel industry is available at established the trailer to expose grease, bacon fat and used cooking oil, without access to a water supply or www.albertabiodiesel.org, and more Canadians to the promise of biodiesel, and even from stinkweed. drains to discharge water effluent. information on Fame Biorefinery Corp. According to Dr. Newkirk, many of the is available at The All Canada Sheep Classic (ACSC) is the principal opportunity for sheep and provide training to Canadians Biodiesel has grown in popularity in older individuals visiting the trailer www.famebiorefinery.com. breeders to show and sell their commercial and purebred stock and promote interested in learning how biodiesel is Europe, where diesel fuel is preferred were quite skeptical about biodiesel— their breed lines. made. Since March 2007, over 3,000 to gasoline in transportation vehicles. considering it a fad which would students have worked on their biodiesel Many European countries require a All Canada Sheep Classic As a national show, the event will attract participants from across Canada probably go away; young people who batches in the trailer, with over 49 minimum 5 per cent biodiesel and is expected to draw many Eastern Canada sheep breeders. International visited the trailer were more likely to courses held across Canada. content in all diesel fuels, due to the sheep fanciers and visitors to the Calgary Stampede are expected to take in the comment “this is pretty cool; it is a Market Lamb Class Dr. Newkirk is a young, energetic environmental benefits provided by action, check out the breeds and learn more about Canada’s lamb, wool and start to creating some environmen tally Thursday, July 9 1:00 p.m. scientist, and visitors to the trailer are biodiesel. In Canada, biodiesel sheep businesses. favourable fuel sources.” entertained just as much as they are interest is building rapidly, as many Purebred shows The five-day event includes Market Lamb classes, individual breed classes taught. In addition to its educational municipalities and fleets are starting to Keith Jones is President of Fame Friday, July 10 11:00 a.m. - 7:00 p.m. and trophy classes that highlight the ‘best of the best’. A fleece competition Saturday, July 11 11:00 a.m. - 7:00 p.m. function, the trailer is also used to use biodiesel in order to achieve the Biorefinery Corp., and Strategic is included and winning and exceptional fleeces will be displayed. The event experiment with a broad range of same environmental advantages. Planning and Innovation Sub- Trophy classes culminates in a sale to be held on Monday July 13 (the day after the end of the potential biodiesel feedstocks. In Over the past two years, the City of Committee Chair of the Calgary Sunday, July 12 1:00 - 5:00.p.m. Calgary Stampede). response to the ‘food versus fuel’ Calgary has used over 2 million litres of Stampede International Agriculture Sale The program is made possible through the collaborative efforts of the Calgary debate, with people concerned about Committee; he may be reached at biodiesel in its buses, fire engines and Monday July 13 10:00 a.m. - 1:00 p.m. Stampede sheep committee, the Alberta Sheep Breeders Association and the the use of their food to produce fuel, garbage trucks. Banff National Park [email protected] Canadian Sheep Breeders Association. the biodiesel industry is exploring a uses a 2 per cent biodiesel blend in all For more information, wide variety of possible feedstocks in construction and road maintenance visit: www.calgarystampede.com addition to the traditional use of palm,

6 INTERNATIONAL AGRICULTURE COMMITTEE THE PROFILE 2009 7 Meyers Norris Penny believes in Farmsitters Free linking service helps Canada’s ranchers to relationships, sound advice and support. take a break. BY DEB VERBONAC

Founded in 1945, the 7th largest chartered accountancy and advisory in Canada By law, Canadian employees are entitled to a minimum of Potential farmsitters complete a questionnaire describing their brings similar values and commitment to their sponsorship of the Calgary Stampede two weeks paid vacation each year. For Canadian farmers and farm experience, their availability and where they’re willing to ranchers, it’s usually a different story. Since holidays are travel to in order to ‘sit’ an operation. When AgriConnect Beef Cattle Showcase. BY KERRIE BENNETT self-financed, there’s less incentive to take time off. Running receives an inquiry from a vacation-seeking farmer, they provide complex businesses, often with animals to care for, there’s contact information about potential short-term replacements. ample reason to just stay home. Many producers will tell you AgriConnect’s database of capable, qualified and available Relationships are prized above all at the Calgary Stampede. that they haven’t had a proper vacation in years. Farmsitters initially started with Alberta. From June 2008 they This is particularly evident in the many long-term sponsor If Frank Campbell has his way, it’s going to get easier for began serving Saskatchewan and plan to offer this service in the involvements essential to the success and vitality of the farmers to get that much-needed break. He’s not a farmer other western provinces by the end of 2009. From this one 10-day festival. himself, but one of his best friends is. When the two of them source, landowners will be able to find a qualified sitter who: Meyers Norris Penny (MNP) has built their close relation - went camping for a few days in 2006, the friend rose every • Has the skills to do the work required ship with the Calgary Stampede over the past four years and morning at 5:00 a.m., and it wasn’t to go fishing. • Is available to do the work recently committed to another three-year partnership. When Campbell’s friend drove 100 km to his farm and back each • Is in the general location of the farm the company began sponsoring in 2005. day to do chores. Farmers/acreage owners can use this service for full-time The Calgary Stampede’s commitment to the beef industry “I asked him, ‘Isn’t there someone who can do that for farmhands, vacation coverage, additional help during peak has since evolved from competitive show ring to become a you?’” Campbell remembers. “He said there wasn’t. I was in MNP believes their sponsorship of the Calgary Stampede periods throughout the year, or coverage during illness or world class showcase where cattle producers display their the natural gas industry and I could pick up the phone at any injury. It can be for any type of service such as doing chores livestock and market elite genetics. Today the goal of the Beef provides their organization with an excellent opportunity to time of the day or night and get help. Those systems were well- increase brand awareness and help them achieve their desired for a weekend, helping with harvest, seeding or fencing. A Cattle Showcase and the Calgary Stampede Beef Committee is established in that industry, but for some reason, no one got farmsitter could even be someone who checks the house and ‘to enhance the value of the purebred cattle through the pres - position in the corporate and agriculture communities of around to doing it for agriculture.” Calgary, Alberta and Western Canada . From Vancouver, British farm, feeds the pets and waters the flowers while the owners are entation and marketing of beef genetics’. In addition to the The way Campbell looked at it, if his friend needed some - away on an extended vacation. exhibits, visitors interested in the beef industry can also take in Columbia to Toronto, Ontario, MNP has more than 75 offices and many include agriculture as a large part of their one to watch the farm now and then, others might too. After As he looks ahead to the future of AgriConnect, Frank the Steer Classic, International Youth Livestock Shows, Albert researching the issue, he found that European farmers have Fed Beef Expo and International Auctioneer Championship. business. “Sponsorship of the Calgary Stampede offers several Campbell believes that population trends are squarely on his “money–can’t–buy” opportunities including the President’s been better at taking time off than Canadians. side. He hopes to expand this service across Canada and into As part of their involvement with the Beef Cattle Showcase, Rodeo, parade breakfast, Sponsors’ luncheon and the “In Germany, for example, this service is set up by the the U.S. in the next two or three years, giving more producers MNP presents their unique hospitality lounge within the Stampede Showdown. These events are excellent opportunities farmer associations,” says Campbell. “You pay into the system access to free time. Agriculture Building barns on Stampede Park. The lounge for our senior team members and executive to network with during the year, you book your time-off and when the time is open to all Beef Showcase exhibitors and provides the “It’s important for people's health to have a balanced Calgary’s business leaders and demonstrate our firm’s leadership arrives, someone comes and looks after the farm while lifestyle, which includes time away from work,” he says. “But opportunity for producers to mingle with their peers and and commitment to this market”, says Dickson. you’re gone.” MNP business consultants. It also provides a venue for MNP many farmers don’t have that. As more of the baby-boomers to invite clients from the diverse industries they serve to visit the Through their involvement at Stampede, MNP feels Starting in 2007, Campbell (President) and his colleague hit 60 years of age, we’ll have farmers who want to get away and Stampede, learn more about agriculture and beef production they have significant access to key business influencers Joe Nasedkin (Manager of Sales and Marketing) set up a others who have the time and skills to take over. My role is to in particular—and to better understand how MNP works to and do increase awareness of their services and expertise website at www.agriconnect.com and began to build a database connect them.” support individual producers in their business enterprises. among Canada’s beef industry representatives and vast of people willing to take on short-term farm assignments. All This service is a great way for foreign exchange students business contacts. kinds of people responded: students, retirees, empty-nesters Over the next three years MNP plans to continue the or interested travelling parties to witness agriculture in The Calgary Stampede and MNP share a commitment to and others, many with a background in agriculture. He called Canada firsthand or, if you are a retired or semi retired lounge where guests relax, enjoy ‘Beef on a Bun’, a cold them farmsitters. beverage and an opportunity to network. Additional activities give back to the community and support Western Canadian farmer or rancher yourself and would like to meet new people include an ‘icebreaker’ event on Thursday evening that kicks businesses. The Calgary Stampede appreciates and acknowledges Campbell has defined a farmsitter as someone who has the and see the vast country Canada has to offer, then sign up off the MNP lounge: current and potential MNP clients and MNP’s support of Canada’s beef industry and their willingness skills and availability to help someone in a rural situation. and experience the greatest vacation of your life. to explore innovative ways to bring diverse business leaders to Campbell and Nasedkin try and find people near each rancher exhibitors enjoy the company’s hospitality together with For more information on Farmsitters visit: www.agriconnect.com musical entertainment. Scott Dickson, Director of Intensive Stampede Park. or producer’s community to help as needed—and they provide this linking service free of charge. Once the connection is Deb Verbonac is an Account Manager for one of the largest Livestock Services of MNP, says the group is considering Kerrie Bennett is a member of the International Agriculture made, it’s up to the rancher and farmsitter to discuss the need agricultural-based marketing and communications agencies in North hosting a pancake breakfast in the barn in 2009 as a new way Committee and has a great passion for the agriculture industry. She and negotiate the fee for vacation coverage. America. Deb resides on a ranch a short distance from Calgary to bring together representatives from many of the niche is a Senior Sales Representative with Dow AgroSciences Canada, and nestled in the foreground of the Rocky Mountains. She is passionate markets they work in including the oil and gas sector, dental works closely with retailers and growers recommending agriculture Campbell and Nasedkin began to introduce farmers to farm - about agriculture and the sustainability of this grassroots industry in industry as well as other agricultural industries. herbicides and Nexera canola seed. She may be reached at sitters in 2007 and the concept quickly gathered momentum. Canada. Deb can be reached at [email protected] or [email protected] Today, they have 180 farmsitters in the AgriConnect database, [email protected] from B.C. to Ontario and a few international placements.

8 INTERNATIONAL AGRICULTURE COMMITTEE THE PROFILE 2009 9 C ANADA ’S AGRICULTURAL EXPERTS HELP SEAL INTERNATIONAL DEALS

Canadian agricultural technicians and business consultants are helping producers, ag-business owners and exporters to succeed. Through training and advice they help Canadians enter global markets, make sales, empower customers… all the while confirming Canada as an expert, collaborative business partner. BY JILL HILDERMAN

Art Froehlich with Korean Trading Company president Mr. Tae Ho Lee establishing markets for Canadian agriculture and food products .

Canadian two-month old Red Angus embryo transfer calves in Colombia.

As an exporter, Canada is known for its top-quality grains, ART FROEHLICH works with Canadian agri-business owners at a better price. So he helps business owners remain competitive KELLY LONG, CEO of Carmen Creek based in Calgary, oilseeds and pulses, cattle, meat and seafood. Canadian fruits to help them successfully enter foreign markets. Froehlich by attaching more value to their potential exports through Alberta, has experienced firsthand how the ‘export’ of expertise and vegetables are also exported as frozen products, processed focuses on finance, processing, research, international technical advice, processing improvements or by enhancing can seal the business deal. Carmen Creek offers a range of for the food service industry, or turned into sauces, preserves, marketing and retailing. With an undergraduate degree from and promoting qualities specific to targeted customers. hormone- and antibiotic-free bison meat products including pies and flavouring ingredients. Honey and Canadian maple the University of Saskatchewan and an Executive MBA from When working with smaller processors, he counsels them steaks, roasts and ground meat. They began exporting fresh syrup are also exported. Wines, spirits and beer from Canada the University of Pennsylvania’s Wharton School of Business, to break down markets into defined segments for a strategic, meat to Europe five years ago after a Belgian retailer called are growing in popularity internationally; these brewery products Froehlich has spent the last 25 years working in primary food staged entry. Asian markets in particular are so large that looking to add Canadian Bison to their product line. are made from the same malting barley from Western Canada production, agri-business and agrimarketing in Canada, the targeting small areas initially can help achieve manageable Key to the success of their product in this market, that is widely sought by the world's leading brewers. United Sates, Europe, South America and Asia. Personally, he result s. The list of export considerations for businesses and to retailers in Germany, the Netherlands and the In addition, Canada's food processing industry is innovative has exported a variety of oats, processed products, malt, flax, are extensive and include logistics such as transportation, United Kingdom is education and training, says Long. and flexible. A multicultural heritage puts our food processors and canola products to customers around the world. fluctuations in foreign exchange rates, letters of credit, While the sales are business-to-business and Carmen Creek in the unique position of being well equipped to satisfy “Canadians can be very timid when it comes to international language translation and marketing methods. “In many meat is mostly repackaged and specifically branded by the foreign market tastes and preferences through a wide range marketing,” says Froehlich. “They are frequently wary of the countries the colour of packaging and promotional materials international retailers, Long provides the essential background of manufactured products. size of markets and concerned by the complexity of the process plays a very important role; therefore it is important to and product benefit statements regarding the nutritional Underpinning the export success of these diverse and potential language barriers.” Despite initial hesitation, understand these unique cultural nuances that influence values of bison meat. agricultural and agri-food commodities are talented Canadian Froehlich says Canadians are well-placed to exploit export success or failure,” says Froehlich. He also counsels extensively “We provide training materials and ongoing liaison to technicians, specialized consultants and marketing gurus. opportunities: “We’re polite, culturally-sensitive, respected about the nature of doing business internationally; frequently ensure our customers know the inherent qualities of bison It is their expertise, experience and business prowess that and have few enemies.” specific countries’ norms dictate that friendships must be well- meat and how to utilize that messaging and in their marketing,” are supporting Canadian producers as they market their Froehlich acknowledges in business that typically someone established before business can occur—business that must be says Long. “We do provide our Carmen Creek branded agricultural products and services to international customers. else can always potentially produce a product of equal quality anchored in solid reputation, price, quality and delivery. resources too, as needed.”

10 INTERNATIONAL AGRICULTURE COMMITTEE THE PROFILE 2009 11 FOR MORE THAN 20 YEARS OLDS COLLEGE HAS BEEN INVOLVED WITH INTERNATIONAL PARTNERS TO DELIVER PROGRAMMING, DEVELOP AGRICULTURAL EXTENSION, AND TO PROVIDE CONSULTANT SERVICES AND CUSTOMIZED PROGRAMMING FOR INTERNATIONAL STUDENTS. Olds College has been actively involved in India, China, Vietnam, Kazakhstan, Kyrgyzstan, Russia, Mexico and Bangladesh. Teachers from many states in Mexico come to Olds College for training in instructional skills and English as a Foreign Language. More than 300 Mexican teachers have been trained during the last four years. Olds College also partners with three agricultural universities in Mexico. Each year 20 to 40 students in the third or fourth year of their horticultural or agricultural degree come to Canada in January and are enrolled in a post-graduate certificate which includes English as a Second Language, specific courses in their discipline as well as a four-month work placement. The partners of Carmen Creek Gourmet Meats—Left to right: Kelly Long , Dean Andres, Pieter Spinder Roger Davis, far right, leading embryo transfer training in Colombia. This paid work experience occurs at farms, market gardens and other appropriate agricultural enterprises. International connections have increased Olds College faculty While Long acknowledges Canadian bison meat is well “By providing consultancy and training to vets in other members’ involvement in research, instruction and other global collab - received in Europe and viewed as a novelty niche protein countries we help ensure success regarding pregnancy rates,” orations. Through a relationship with a partner institution in the Dominican Republic, Olds College is now involved in research projects source, the company’s ability to converse and engage appro - says Davis. “In turn, this demonstrates for our customers the and Canadian students have been involved in a study tour there where priately with their European customers is another important viability of bringing new genetics into a country to improve they worked with students at the university and were involved with a aspect supporting their success. Long’s husband and partner seed stock. Without this consulting and training the customer local community planting apple trees. Pieter Spinder is European himself and speaks five languages. may flounder with terrible results; we mitigate this risk.” Olds’ students have also participated on study trips to Costa Rica and The couple, together with their partner Dean Andres, has Davis’ team also provides their consultancy and technical the Dominican Republic and in May 2009 students head to Bolivia. found use of customers’ first language—together with an services in collaboration with other Canadian exporters. Gary Olds College is increasing the number of international agricultural understanding of how business is conducted uniquely within students attracted to campus which provides a diverse student popula - Smith and Kate Kolstad of Alta Exports International Ltd. tion where sharing of divergent ideas and practices occurs. specific markets—helps open doors, build relationships and engage Davis to support their sales process. “The technical keep essential business connections growing. For more information, contact: Pat Bidart, Associate expertise and training provided to our international customers Vice-President, Academic, Olds College [email protected] “I also recommend business owners utilize the insight is a key component in making the sale, building the client or visit: www.oldscollege.ca/international and support of Canadian trade commissioners in the markets relationship and securing ongoing business,” says Smith, who they wish to sell in,” says Long who speaks passionately credits initial success with embryo transfer training in Russia, about the need for accounts receivable insurance, and a full in collaboration with Davis, as key to advancing relationships THE ALBERTA INSTITUTE OF AGROLOGISTS (AIA) is a self-governing understanding of the role of freight forwarders, brokers there that resulted in the later sale of live purebred cattle into professional body made up of regulated members of professional and clearing agents. the country. agrologists and registered technologists in agrology. The AIA is mandated by provincial legislation to regulate their practitioners in order to serve DR. ROGER L. DAVIS DVM, principal of Davis-Rairdan “Canada’s credibility is only as good as our exporters the best interests of the Alberta public, and to address any public concerns Embryo Transplants and Chair of the Calgary Stampede Steer and we have highly credible exporters,” adds Davis, who is or complaints regarding their members. Classic committee, says international business is built around certified by the Canadian Embryo Transfer Association and Agrology is a “green” profession—focusing on science as it applies to a consulting. Davis-Rairdan provides commercial embryo transfer approved to produce embryos for export by the Canadian growing number of areas directly or indirectly tied to agriculture. It services to cattle producers in western Canada and markets Food Inspection Agency. touches a diverse range of industries including primary food production, environmental management, natural resource development, food services and embryos internationally. To date they have Jill Hilderman is Communications Sub-Chair for the Calgary processing, biosciences and beyond. exported more than 50,000 cattle embryos to 30 countries Stampede International Committee and co-editor of the Profile. For more information: www.aia.ab.ca worldwide, including, Russia, China, Central and South An independent communications consultant, she serves clients in America and many parts of Europe. The company is acclaimed agriculture, oil and gas, academia, commercial construction, for its technical expertise in animal genetics, veterinary medicine financial services, and non-profit sectors. She may be reached at: and beef cattle management. [email protected]

Embryo transfer training in Russia 2007.

12 INTERNATIONAL AGRICULTURE COMMITTEE THE PROFILE 2009 13 World Angus Forum 2009: Where the World Meets the West will discuss futuristic cattle breeding, future challenges, and Every two years, the Secretariat hosts a technical conference discuss ways to address energy and environmental concerns. for the groups to share information, knowledge and experience. Colton Hamilton is a fourth-generation Alberta cattle - Every four years, the event takes on larger proportions and man and the Forum’s Youth Programming Chair. He is more people than the delegates from each association are excited about showcasing Canada’s young Angus producers. invited to participate. Since its establishment, the World “It’s an opportunity for youth to experience the technical Angus Secretariat has discussed a variety of topics including conference as well as the other cattle-related events.” maintaining genetic purity and international promotion of the Angus Breed. The Secretariat has agreed on numerous Another exciting feature of the 2009 WAF is an international recommendations for its members. embryo program. To allow international visitors to exhibit their genetics, Angus associations around the world provided Fee describes how the event will unfold: “Seventeen countries the Canadian Angus Association with embryos from their will be represented at this year’s technical conference. They leading herds which were then implanted into Canadian will review the status of the breed in their respective countries, donor cows. On August 24, 2007, embryos from nine compare projects and network and socialize with other Angus countries were implanted into recipients at Remington enthusiasts. Local Angus officials and leading politicians will Cattle Co. at Del Bonita, Alberta. The 26 resulting calves open the general session.” are being raised in a common manner on the same ranch The keynote speaker is Dr. Robert Church. Dr. Church is under the same conditions. All calves will be exhibited at Professor Emeritus of Medical Biochemistry and Molecular Spruce Meadows throughout the World Angus Forum. Biology, University of Calgary. He is also a past president of Aberdeen Angus cattle have evolved into the world’s leading the Calgary Stampede. Dr. Church will speak to the delegates beef breed. It’s a position that Fee is both cautiously optimistic about the potential for and advancements in the field of about and proud of. “It’s important that we not take success genomics in healthy cattle populations and how it can be for granted and that we learn from the challenges and used to contribute to healthy cattle and healthy people. Hundreds of Angus enthusiasts from around the world will kick off their visit to mistakes of others.” This sentiment is shared by other The World Angus Forum has not been held in Canada Canada at the 2009 Calgary Stampede. The day after Stampede ends, they will converge Angus Associations around the world and is one of the since 1985 when the highlight was a visit from the Queen reasons behind the World Angus Forum. mother, the patron of the Aberdeen Angus breed and an on the southern edge of Calgary to discuss and view Aberdeen Angus cattle. The World Angus Secretariat was established in 1969 to Angus breeder herself. BY TINA SCHWARTZENBERGER facilitate the sharing of information between the world’s Tina Schwartzenberger is the Member Communications Specialist Angus societies and associations. As Angus genetics move for the Canadian Angus Association and co-editor of the Profile. around the world, Angus societies and associations become She calls the Calgary Stampede her “10 days of Christmas in July”. The Canadian Angus Association hosts the world at the from across Canada have participated in WAF Futurity Shows more dependent on each other for accurate registration Tina may be reached at [email protected] 2009 World Angus Forum (WAF) at the world-famous in 2007 and 2008, leading up to the final show to be held information to assist each other in maintaining accurate Spruce Meadows equestrian facility July 12–16. The WAF will on July 15 at the Forum. The Futurity shows feature the same pedigree records and herd books. be the largest single Angus event in Canadian history. “This cattle over three consecutive years. Heifer calves and bull is a great opportunity to showcase the best Angus genetics,” calves shown in 2007 were also shown in 2008 and will Canadian Angus Association CEO Doug Fee explains. “We compete for honours at the Forum. The two-year-old heifer will have over 1,000 head of Angus cattle on exhibit for the calves are required to have a natural calf at side. Featured Events at the World Angus Forum world.” The Forum offers a large social element that includes John Lee, chairman of the World Angus Forum organizing tours of the Canadian countryside before and after the event Saturday, July 11 Tuesday July 14 Thursday July 16 committee, describes the participation of Angus producers as and a chance for visitors to take in the Calgary Stampede. • Calgary Stampede chuckwagon races and • Official WAF opening and technical conference • WAF Black Angus Show “unbelievable.” More than 200 exhibitors with their displays The pre-Forum tour includes tickets to the Calgary grandstand show at Spruce Meadows •Final banquet, next host presentation and and livestock will cover 160,000 square feet of barn space. Stampede chuckwagon races and the rodeo finals. The theme • Angus sale at Spruce Meadows closing ceremonies And while the exhibitors are mostly Canadian, visitors will of the WAF, “Where the World Meets the West”, showcases Sunday, July 12 • Gala evening also see exhibitors from several countries including the the Calgary region’s history of ranching and cattle. • Calgary Stampede rodeo finals For more information or to register to attend the World United States, Scotland and Denmark. Wednesday July 15 Angus Forum please visit www.cdnangus.ca or call The 2009 WAF is the first to have an official youth com - Monica Hillis at Travel Masters at 403.203.9266 Monday, July 13 No cattle event could be complete without cattle shows, ponent. The high level of Angus youth involvement is • WAF Junior Show (toll-free 1.866.703.3041 in Canada and U.S.). • Ranch rodeo and tour at Bar U Ranch • WAF Red Angus Show No individual event tickets will be sold, but there is no and the World Angus Forum hosts Red Angus and Black unique to North America and is not seen to the same extent charge for entrance to Spruce Meadows. Angus shows and one show specifically for youth exhibitors. in other countries. The United States and Canada both have • Scenic drive through the foothills to the Flying E Ranch In preparation for the Forum, the organizing committee has official Angus groups for youth. The 2009 WAF includes a • Pitchfork barbecue and entertainment been running a World Angus Forum Futurity Show. Cattle technical session for youth ages 14 to 21 where participants featuring Native dancers in full costume

14 INTERNATIONAL AGRICULTURE COMMITTEE THE PROFILE 2009 15 Calgary Stampede A legacy nearly 100 IN SOUTHERN ALBERTA IN 1884, ENTHUSIASM FOR THE IDEA FOR AN AGRICULTURAL FAIR WAS GROWING AS WELL AS THAT YEAR’S WHEAT. MAJOR JAMES WALKER, FOR years in the makin g–The Greatest Outdoor ONE, BOASTED AN OAT CROP THAT REACHED FIVE FEET THREE INCHES TALL, AND HE Show on Earth has humble roots. WAS ONE OF MANY WHO WANTED TO TELL THE WORLD ABOUT THE FIRST-RATE AGRICULTURAL LAND THAT WAS BEING HOMESTEADED BY ONLY 100 OR SO FAMILIES.

The prairies needed more immigrants—from Eastern Canada, England, Europe and the United States—but they would only come if they knew they could build their futures. Calgary itself was nothing more than a collection of tents and shacks with maybe 500 people living in them. Nonetheless, in 1884 the Calgary and District Agricultural Society was formed and promptly set about organizing a fall fair. A fair turned out to be a little too ambitious, so instead, the society set up an exhibit of the area’s best grain and produce in a Canadian Pacific Railway car and sent it on a tour of Eastern Canada. Eastern farmers were mightily impressed; some were even skeptical of the six-foot stalks of wheat they saw in the car. While a few cynics were looking for splices on giant stalks of wheat, back near Calgary the new country’s deputy minister of agriculture was touring a farm when he fell off his horse and broke his collarbone. Major Walker, the president of the Agricultural Society, happened by and took A.M. Burgess home to mend. As the bureaucrat’s collarbone healed, Walker sold him on the idea of the society buying a parcel of crown land along the Elbow River to set up a permanent exhibition grounds. As the two men discussed the idea, they couldn’t have known that for the next 125 years this same land would be the site of one of the most unique agriculture showcases in the world. “Throughout the year, the Calgary Stampede produces and hosts several agriculture events and programs,” says Max Fritz, the Stampede’s senior manager of Agriculture. “During the 10-day Stampede we showcase the very best the industry has to offer and host many world champions. More than 500 volunteers and employees, dozens of partners and sponsors working with 22 different agriculture committees make it all happen.” The folks of the Calgary and District Agricultural Society who arranged the first fall fair in 1886 would be amazed to see how the event has grown. Back in 1886, Calgary had a population of 2,000 and horses dominated the fair and its prize list. The first-place thoroughbred stallion fetched $20 and the first-place thoroughbred mare won $15. In 1888, with help from Burgess in Ottawa, the agricultural society bought 94 acres of land from the Dominion of Canada for $235 and built cattle sheds, an exhibition building and a race track, with a cricket pitch in the middle. A decade later, Calgary’s population had exploded to 25,000 and the young town was chosen to host the prestigious Dominion Exhibition in 1908. It was a smashing success; something that was well noted by American cowboy and showman Guy Weadick. A few years later, in 1912, Weadick convinced four prominent

16 INTERNATIONAL AGRICULTURE COMMITTEE THE PROFILE 2009 17 Calgary businessmen—since known as “The Big Four”—to pledge $100,000 to back his Frontier Days and Cowboy Championship Contest, to be known as the Calgary Stampede. Weadick produced the second Calgary Stampede in 1919; dubbed the Victory Stampede to honour the end of World War I. In 1923, the agricultural fair approached Weadick about merging the two events and the “Calgary Exhibition & Stampede” was born. Inspired by the popularity of auto racing and informed by his years as a ranch hand, Guy Weadick invented chuckwagon racing. He also introduced free Stampede breakfasts and western dress competitions as ways to involve the community in the event. These days, more than 1.2 million people come out to the 10-day Calgary Stampede and now—as then—agriculture is a marquee component. "Our research shows people really value the wide variety of entertainment, exhibitions and educational programs we offer,” says Fritz. “While the agriculture industry has changed a lot over the last century or so—and we’ve changed along with it—one thing that’s stayed the same is the fact the Calgary Stampede creates a critical gathering point for the agriculture community to celebrate and generate energy and pride.” As Calgary has grown from tents along the Bow River to a thriving business centre of more than a million people, the Stampede has kept pace. What started as a way to attract farmers to settle the land has become a unique agricultural showcase, attracting people from all over the world. This year’s Calgary Stampede will again bring the best of the agriculture industry to the heart of Calgary, connecting rural and urban communities and bringing together folks from Alberta with those from all over the world.

For more information on the Calgary Stampede, visit: www.calgarystampede.com.

18 INTERNATIONAL AGRICULTURE COMMITTEE Environmental stewards apply their vision

Brown Creek Ranch is taking advantage of the opportunities of the 21st century beef industry and yet solidly grounded in

Canada’s western heritage. BY PEGGY STRANKMAN

Brian and Shaunere Lane acquired the Brown Creek Ranch in 1997 after working there protocols. "Time will tell, but we got a good premium on so that they are gravity filled. The cattle seem to prefer the calves we sold last fall,” says Brian. Having traceable drinking out of the troughs so there hasn’t been a need to and envisioning what it would be when it was theirs. premium beef products is intended to also draw attention fence the creeks. from the international markets. Brown Creek Ranch Vacations began as a side line and has The ranch sits in the foothills of the Rocky Mountains just The Lanes focus has been on management changes to Decreasing input costs and increasing efficiency also really taken off. Most of their guests are couples but last year west of Claresholm, Alberta, a couple hours drive from improve the long–term sustainability of the land, grass and make a ranch more viable. So Brian and Shaunere adapted they partnered with the Alberta Beef Producers to host two Calgary. The area has been traditionally cattle country for well water. Their persistence and success earned them the the principles of managed grazing to their ranch to increase delegations from China and one from Spain. They’ve also had over 100 years. Providing good grass and clean water, the Canadian Cattlemen’s Association 2007 Environmental the health of the grass by manipulating the timing and a group from Korea and a group of farmers from Austria. ranch now supports 280 cow/calf pairs. Stewardship Award. intensity of the cattle grazing. “We’ve done some cross “Our international guests are particularly interested in how we “Our commercial herd is based on our red and black “It was such an honour to be nominated. We were so fencing,” says Brian. “That helps us change the timing of raise our cattle. Many of them visit our place before or after purebred Angus cattle business,” says Brian. “It was the surprised to win knowing that the other national nominees the grazing period. The fields are rotated so cattle are usually they have spent time at the Calgary Stampede,” says Shaunere. strong maternal traits of the Angus that appealed to us and were such experienced cattle producers and we felt we were in any particular field only once a year and never in the Visitors have a private guest house and are fully involved in we thought that it added value to our calves.” The Brown such newcomers,” says Shaunere. “We love the life we live same field at the same time of year.” all the family and ranch activities. That participation gives Creek Ranch bulls are bred to suit commercial herds, working and feel so privileged to be able to make a living here. I As science provided the background for swath grazing, the them not just the flavour of the western lifestyle but an under - bulls Brian says. think the challenges of making it through BSE really clarified Lanes integrated that practice into their management plans. standing of why cattle are cared for as they are. However, the “We almost didn’t have the purebreds,” Brian grimaces a our thinking about what we were doing and why. Our Cutting a seeded oat/barley cereal crop and leaving it the field connection guests make with the Lanes goes much deeper; bit. “We shook on the deal to buy the cattle about two children, Ty, Chancey, Chloe and Holly love it here. We for the cattle to graze in the winter saves the cost of processing guests come away with an appreciation of how much ranch months before BSE hit in the spring of ‘03. We couldn’t want to be sure that they will have a viable ranch to take over.” the crop and bringing it back to the ranch. It also keeps the families care for the land and their way of life. manure from the cattle in the field to provide nutrients for go back on our word but the timing of our jump into the Looking for ways to impact the bottom line led the Lanes Peggy Strankman works for the Canadian Cattlemen’s Association as the next year’s crop and microbes for soil health. purebred business could have been better.” to join Canada Gold Beef, a value chain with a Hazard their Manager of Environmental Affairs. She may be reached at: Analysis Critical Control Points or HACCP-based production Water is precious in southern Alberta. The Lanes feel [email protected] program. Requirements include age verification, source blessed to have natural springs on their ranch. The spring verification, traceability, environment and animal care heads have been fenced out and troughs installed down slope

20 INTERNATIONAL AGRICULTURE COMMITTEE THE PROFILE 2009 21 Myhre even sells his customers roasts to make at home. That that. Local beef conferences mention his restaurant and the has been another success. He has had to limit the number of customers flock to check it out. He even has other restaurateurs The Chuckwagon Benny: roasts his customers can buy, and even at that he is lucky if visit so they can learn how to better utilize beef carcasses. they last more than one day. Myhre admits that the success of the restaurant has exceeded “Since I’ve started finishing my own beef, it’s made it fun his expectations. He is happy with his success and has no plans Turner Valley restaurateur and cattle rancher again and interesting,” Myhre smiles. “It’s been so good. to change what he’s doing. “I’m really happy with life the way it People just love it.” is,” he smiles. And it’s no wonder. Including counter seating, develops a following When Terry Myhre found himself unable to Myhre is quick to share the credit. “I’ve had lots of help— the restaurant can seat 48 people at one time, and there is Olds College, the Canadian Angus Association’s Breeder always a line up on the weekends. source a consistent beef supply for his Turner Valley Restaurant, he embraced the farm Accreditation Program, Alberta Agriculture—all have been The Chuckwagon Café is located at 105 Sunset Blvd SW in fantastic.” Turner Valley. The phone number is 403.933.0003. to fork concept and began raising his own beef supply . BY TINA SCHWARTZENBERGER “I have the greatest customers in the world,” smiles Myhre. Tina Schwartzenberger is the Member Communications His customers really do come from all over the world. Specialist for the Canadian Angus Association and co-editor of Canadian Airlines once mentioned his restaurant in their the Profile. She calls the Calgary Stampede her “10 days of in-flight magazine, and many people sought him out after Christmas in July”. Tina may be reached at [email protected] Grown Right. Here

Innovative program at Calgary Stampede takes advantage of local produce and value- added food products and receives rave reviews from agricultural producers, visitors

and staff. BY TINA SCHWARTZENBERGER

In March 1999, Terry Myhre bought the red barn in Turner but sometimes that cut was too big to cut—either it's more Valley. The barn is a local landmark, and has been a series of than eight ounces or it's only three-quarters of an inch restaurants since 1973. When Myhre bought it, it had most thick. No one can cook a thin steak properly and the Calgary Stampede launched the Grown products from Alberta’s neighbouring Wines & Spirits, a local liquor store, to recently been a Korean restaurant. Myhre had no idea at that customer is disappointed.” Right. Here program in spring 2008. provinces, British Columbia and offer cooking classes featuring Grown time how the business would evolve. Myhre began purchasing steers and finishing them himself. The mission is to source and use as Saskatchewan. Right. Here products. Willow Park “My glamour idea was that I’d cook and have a waitress,” He feeds 15–20 animals at a time, three times a day, at his many ‘locally’ grown food products Each year, the Calgary Stampede Wines & Spirits staff showcase wines that says Myhre. “That first year, I had nine employees.” Today, the ranch just west of Longview (about a 10-minute drive from the as possible in Stampede catering hosts the Acreage Lifestyle Show. pair with the local produce and products. Chuckwagon Café keeps 15 people busy. A typical Sunday sees restaurant). Every two weeks he processes an animal and uses assignments. The show features Grown Right. Here The Grown Right. Here program five people cooking more than 350 breakfast and lunch meals. every bit of the carcass. The brisket is smoked and brined and Derek Dale, Executive Chef of the products and the producers who grow also helped launch the Calgary Serving only the breakfast and lunch crowds, there’s no becomes flavourful, tender, lean beef bacon. Trim goes into Calgary Stampede, explains that the produce and raise the livestock. This Stampede’s Farm Tours program. Visits question it’s the beef that draws people to the restaurant. beef barley soup and gravy. Myhre admits it was challenging although local producers are not able to year’s show includes the Alberta Café, to local farms to source products for the Myhre had grown frustrated with the inconsistency in his beef learning how to use the entire carcass. “I had to learn how to supply all of the Stampede’s needs, which will feature Grown Right. Here program evolved into the annual Farm orders. “I couldn’t get what I wanted from the packers. cook all over again.” “they understand our business.” The products. Tour program that visitors to the Especially on a breakfast plate, you need an 8 ounce steak. You The challenge lead to creativity and to the Chuckwagon Calgary Stampede does not want to buy Dale promises that visitors to this Stampede can participate in. Learn can’t serve a 16 or 18 ounce steak.” Myhre signed up for Olds Café’s specialty: the Chuckwagon Benny. This popular breakfast everything from local producers and year’s Stampede will see increased more about the Farm Tour program on College's Beef School to learn more about the beef he was dish is two poached eggs on grilled tenderloin served on a leave no products for other customers, awareness of local products throughout page 31. but “sourcing more products from local buying, where it came from and what affected quality. toasted croissant, all smothered in hollandaise sauce with a the midway. “Grown Right. Here Tina Schwartzenberger is the Member sources has helped the Stampede to be side of homemade hash browns. It’s available every weekend products will also be featured at Mel’s Communications Specialist for the “At that first class at Olds College, I realized I’d have to more sustainable and decrease costs,” but sells out quickly. A popular alternative is the Flat Iron Place in the barns, and the Canadian Angus Association and do it myself,” he explains. Myhre looked at different beef says Dale. breeds and settled on Murray Grey, in part because of their Benny made with grilled flank steak instead of tenderloin. International Room in the Agriculture co-editor of the Profile. She calls the consistent top finishes at the Calgary Stampede Carcass Nearly everything served is made fresh by the cooks. The “I’m constantly online and going to Building, and in the Harvest Room in Calgary Stampede her “10 days of Competitions. Their smaller size was also a draw as Myhre pancakes, which are made from scratch, are almost as famous farmers’ markets to make sure we are the Roundup Centre.” Christmas in July”. Tina may be wanted smaller carcasses. as the beef. But the beef is what brings people in and what aligning ourselves with products that The increased awareness extends reached at [email protected] brings people back. “The story is what it’s all about. Once fit our needs and ensuring we aren’t beyond the gates of Stampede Park as “A steak needs to be an inch thick to cook properly,” he buying everything,” adds Dale. As a says. “I have an eight ounce New York steak on the menu, people know the story of my beef and my dishes…they keep well. In the spring and fall, the Calgary coming back,” says Myhre. result, the program has sourced some Stampede partners with Willow Park

22 INTERNATIONAL AGRICULTURE COMMITTEE THE PROFILE 2009 23 Safflower: from cooking oil to insulin

Safflower is a thistle-like plant traditionally used in cooking oil and margarine. Genetic modification has created a new use for safflower: a source of insulin for diabetics. BY TINA SCHWARTZENBERGER

The specialty oilseed Safflower is grown in Alberta, Saskatchewan and Manitoba. In addition to its traditional use in cooking oil, margarine, nutritional supplements and bird seed, Calgary company SemBioSys has successfully used genetically modified safflower seeds to produce insulin.

The specialty oilseed Safflower is grown in Alberta, rate of one new diagnosis every five seconds. At this rate, it is Saskatchewan and Manitoba. In addition to its traditional expected that by 2025 more than 380 million people around use in cooking oil, margarine, nutritional supplements and the world will have diabetes. bird seed, Calgary company SemBioSys has successfully used SemBioSys believes plant-made insulin will be an genetically modified safflower seeds to produce insulin. inexpensive and accessible source of insulin for the 50 per SemBioSys is working to change the way that pharmaceu - cent of diabetics around the world who have limited or no ticals, nutritional oils and other agricultural products access to insulin. While insulin is “perfectly affordable” in are produced. The company was formed in 1994 by the western world, there are already more diabetics in India Dr. Maurice Moloney. Dr. Moloney came to the University and China than North America and Europe. The cost of of Calgary to set up a program that would use plants as a insulin can be prohibitively expensive for diabetics in India production platform for proteins and oils. He has a long and China and the developing world. Over the next 10 track record of genetically modifying plants, and is the years, SemBioSys expects that demand for insulin will inventor of Roundup Ready Canola. outstrip the available supply. There has been long-standing interest in producing large quantities of insulin at a reasonable cost. One of the reasons for this interest is because diabetes is growing at the alarming

24 INTERNATIONAL AGRICULTURE COMMITTEE THE PROFILE 2009 25 LASER EQUATION LTD. INDUSTRIAL CUTTING SOLUTIONS

Quality industrial cutting utilizing industrial “It costs roughly $200-400 million to build a facility In December 2008, safflower insulin went into clinical capable of producing insulin,” adds Dr. Moloney. “One trials in the UK. SemBioSys just released the results of this advantage of what we do is that we can substantially cut back trial, where its plant-made insulin was deemed bioequivalent on capital costs by about 70 per cent.” In addition, to commercially available insulin. lasers and water-jets. Dr. Moloney believes that SemBioSys can meet the increase Commercially available insulin is currently either sourced in demand by 2012 with just three commercial farms—about from animals or biosynthetic human insulin. Animal-sourced 15,000 acres could produce 10,000 kilograms of insulin. insulin comes from either beef or pork. A combined beef- The process used to create insulin from safflower plants is pork insulin was used for a time but is no longer available. called targeted expression. Dr. Moloney developed the specific Genetically engineered human insulin has been available in plant technology. “It’s as though there is a little genetic switch Canada since 1983. in the seed that you turn on and it makes protein,” he In addition to insulin, SemBioSys is working on Apo explains. Scientists insert the insulin gene into safflower plants AIMilano, a drug to treat cardiovascular disease and has also and leverage safflower’s protein-making capacity. According to developed personal care products. The first personal care Dr. Moloney, “Plant DNA can easily be reprogrammed, and product developed, HydresiaTM, is a natural emollient when reprogrammed, plants are perfectly capable of doing derived from safflower seeds that is used by Burt’s Bees in what we ask them to do.” two of their body washes and a hand soap. The products are Safflower appears to be the only plant system that can performing well in the marketplace. produce large enough quantities of insulin to make the For more information: www.sembiosys.com process economically viable. Safflower is highly productive, Tina Schwartzenberger is the Member Communications Specialist for low acreage oilseed crop, and the seeds can be stored for Serving clients in: Custom cutting: extended periods of time. the Canadian Angus Association and co-editor of the Profile. She calls the Calgary Stampede her “10 days of Christmas in July”. • Manufacturing • Carbon steel • Ceramics Tina may be reached at [email protected] • Agriculture • Stainless steel • Wood, plastics • Sign making • Spring steel and lino • Aluminum [email protected]

26 INTERNATIONAL AGRICULTURE COMMITTEE Serving Western Canada since 1994 1 888 534.1141 www.laserequation.com The new generation of agricultural leaders Future Agriculture Business Builders (FABB) board members, L to R: Janette Bamford, Danielle Lee, Jennifer Norrie and Ryan Young people around the world want to be involved in agriculture and they’re look - Hodgson. ing at different ways to become involved, stay involved, make a difference—and create a profitable lifestyle. BY JENNIFER NORRIE There used to be the mindset in agriculture that you had to be understand the vast potential for farming as a career. "I think involved in agriculture because your family was. But young the next generation, and the generations to come, are more people today are not willing to be involved in agriculture just entrepreneurial," Dargis said. "They want to own their own for the sake of it. They want to make a difference, challenge business; they can face a challenge and they can help manage the norms, be respected for their choices, earn good livings a farm, or be a part of an innovative-type group or a farm to support themselves and their families and help build the that's really stretching out there, trying something new… agriculture industry. diversifying." In response to this growing trend, groups have formed In Alberta, FABB is the provincial organization that around the world to help support the new generation of supports the new generation of agriculture leaders. The about agriculture or attending conferences to learn from others President of FABB and a member of the Calgary Stampede agricultural leaders, including the Canadian Young group is dedicated to the continuing learning of 18 to 35 in the industry, each experience reminds me that youth are International Agriculture Committee, “There are a lot of Farmer’s Forum (CYFF) and the Future Agriculture Business year olds and provides the opportunity for members to important to help keep agriculture at the forefront and to negative ideas facing the new generation of agricultural Builders (FABB). interact, network and learn from each other. FABB hosts an continue the strong traditions agriculture has laid in many of leaders. But we’re here working in the industry and we want these organizations.” to make it better.” In November 2008, the CYFF hosted The Summit of the annual weekend conference called Rock the Farm focused on Americas conference in Calgary. Delegates came from across marketing, technology and financial management; the event “Agriculture is an important industry to not only Adds Norrie: “It’s important for the world to know Canada, the U.S., Costa Rica, Mexico, Jamaica, Zambia, also provides networking opportunities for young adults Canada, but to the world, and keeping youth involved in it that whether we are involved in production agriculture, Australia and New Zealand. The focus of the conference was involved in agriculture in Alberta. is just as crucial. That’s why I feel it’s valuable to volunteer agri-business, or rural revitalization and sustainability—we Best Management Practices; global speakers shared insights on “FABB is really good because it keeps our generation con - with organizations like the Calgary Stampede to work at are looking to the future and asking the question ‘What can agri-food issues, policy and trade, leadership, risk management nected,” says Janette Bamford, a board member with FABB. keeping youth interested in agriculture and to help educate we do better?’” people about where their food comes from,” says Hodgson, and financial management. The forum provided the opportunity “Through FABB, I’ve met a lot of other young people who Jennifer Norrie is an account manager at AdFarm, a market - a member of the Agriculture Education (Aggie Days) for lively discussions driven by the new generation’s concerns are interested in agriculture. It helps, as one of the biggest ing communications firm that is 100 per cent dedicated to Committee who also helps out with various agricultural for food safety, resource sustainability, food sovereignty and challenges in agriculture is being able to share information agriculture. She is also a member of the Calgary Stampede’s programs during Stampede such as Ag-tivity in the City and rural revitalization. because there’s often such a disconnect.” International Agriculture Committee as well as the President the beef cattle showcase. During the Summit, it appeared that no matter where in Bamford sits on the FABB executive as well as working of the Future Agriculture Business Builders. She may be the world they are from, or what area of agriculture they are full-time at the Calgary Stampede as an Agriculture Event “The biggest challenges for people starting in agribusiness reached at: [email protected] involved in, young people are facing similar challenges: access Coordinator in addition to her role as a Calgary Stampede are age, lack of money and lack of experience,” said Norrie, to capital, cash flow, experience, mentorship, dealing with the volunteer. Other FABB board members Ryan Hodgson, public's lack of knowledge of agriculture, market fluctuation Danielle Lee and Jennifer Norrie also volunteer on various and input costs. Despite inherent challenges, it was evident Calgary Stampede committees. The International Livestock Congress this group of individuals aged 18 to 35 are dedicated to the Danielle Lee is the Vice Chair of the Ag-tivity in the City Beef 2009: Firing Up Science & Innovation agriculture industry as a world-wide network. Committee and also helps out with the Calgary Stampede Leona Dargis, who has run her family's farm with her Dairy Classic dairy cattle show and Aggie Days. “My involvement younger sisters since her parents died last year, said it never with organizations such as the Calgary Stampede, FABB and ILC 2009 offers a 360-degree perspective on the issues shaping the beef industry and is again is being held in July during the Calgary Stampede occurred to her to take another path in life. She said she feels other agriculture groups has allowed me to share my passion 10-day festival. lucky her parents encouraged her to take part and helped her for agriculture with others. Whether it is educating the public Hosted by the Canadian Cattlemen's Association, the Calgary Stampede and the International Stockmen's Education Foundation, expert speakers will cover the strategic landscape from trade access, to finance, to emerging markets, to leadership, to technology and marketing, sci - ence and innovation, regulatory issues and global demand. “It’s important for the world to know that whether we are involved in production The Congress will also host international agricultural students to expose them to the future of the livestock industry, issues and opportunities agriculture, agri-business, or rural revitalization and sustainability—we are looking and to network with over 450 industry leaders. 2009 ILC-Calgary occurs Friday July 10, 2009, in the Palomino Room, Roundup Centre, Stampede Park, in downtown Calgary, Alberta. to the future and asking the question ‘What can we do better?’” For more information visit: www.ilccalgary.com

28 INTERNATIONAL AGRICULTURE COMMITTEE THE PROFILE 2009 29 2009 Calgary Stampede Farm Tours

Calgarians and visitors from across Canada and the world are getting down on the farm thanks to an innovative, informative, and interactive agricultural tour program out in the Alberta countryside. BY ROBYN BEAZLEY

“Best thing at Stampede so far.” R.E., AUSTRALIA

Building on the success of 2007, the Calgary Stampede Farm In addition to accommodating large pre-booked groups, Tours program was expanded in 2008 and received exceptiona l Farm Tours’ coordinators will make seats available to individuals, feedback. The 2009 tour line-up builds on last year’s success. couples and small groups wherever space permits. This year, the Farm Tours group is working closely with tour Each full day tour will include two to three stops, a locally operators and groups that are travelling to the Calgary sourced lunch, a professional agriculture guide, and climate- Stampede and wish to incorporate a Farm Tour as part of their controlled coach travel. experience; tours can be tailored to match visitors’ agricultural areas of interest. For more information on the 2009 Calgary Stampede Farm Tours program, please visit www.calgarystampede.com, or call Tour locations for 2009 may include: a dairy farm, 403.261.9184, or email [email protected]. beef cattle feedlot, horse farm/training facility, Hutterite colony, mixed farm operation, seed/crop farm, an example Robyn Beazley is the Calgary Stampede Farm Tours Coordinator. She of specialty /culinary agriculture and a working ranch. may be reached at [email protected]

“Would recommend this tour again. Great value.” M.S., CALGARY

“Excellent experience” N.M., PEI, CANADA

THE PROFILE 2009 31 Another deal is done at the Calgary Stampede SOLD! International Auctioneer competition BY ANNE DUNFORD

hospitality of the volunteers and the host auction market are second to none.” 2008 also marked the first time that brothers succeeded in carrying home the International Champion Auctioneer award— Peter’s brother, Don, was the 1994 Champion in Calgary. While Calgary celebrated its 20th anniversary of the International Auctioneer contest in 2008, auctioneering has been around a lot longer. Auctions have been recorded as early as 500 BCE. These auctions were traditionally used for acquiring a bride. Over time, auctions found a use for trading many items like live - stock, machinery, art and real estate. Today, auctions are a part of In the era of legal documents and signatures, it’s amazing everyday life. They facilitate a method of establishing ‘true market to see how the livestock industry still works on a verbal value’ of any good. Auctioneers are trained in speech and voice ‘sold’ or handshake. Each July the best livestock control, proper bid calling, rhythm and breathing. These are all auctioneers from Canada, the U.S., Australia and part of the judging criteria in the International Livestock even South Africa come to Calgary to compete for the Actioneer competition during The Calgary Stampede. prestigious International Champion Auctioneer title The 2009 contest will once again find those fast talking cowboys and the custom keepsake silver belt buckle. doing what they do best—sealing a deal with one word: SOLD! The Calgary Stampede’s 2008 Champion, Peter For more information on the Calgary Stampede International Auctioneer Raffan from Armstrong, British Columbia, Canada, competition follow the agriculture links at www.calgarystampede.com has been battling it out in the competition for many Anne Dunford is the General Manager of Gateway Livestock Exchange, a years and was thrilled to finally reign as ‘the best of the company that markets cattle on behalf of feedlots into the U.S. and best.’ “I wanted to win it,” says Peter. “But at the same Canada. She may be reached at [email protected] time the Stampede is a fun place to compete because the

THE CALGARY STAMPEDE INTERNATIONAL AGRICULTURE COMMITTEE EXISTS TO SHARE AN ALBERTA AGRICULTURAL HOSPITALITY EXPERIENCE WITH OUR INTERNATIONAL GUESTS AND STAMPEDE FAMIL Y. The Calgary Stampede International Agriculture Committee thanks the following partners whose support is essential for our program

32 INTERNATIONAL AGRICULTURE COMMITTEE