Journal of Environmental Science and Engineering A 6 (2017) 98-109 doi:10.17265/2162-5298/2017.02.006 D DAVID PUBLISHING

Tourismification and Integration of ’s Culture in Community Socio-economic Activities for Poverty Reduction and Sustainable Development

Jockey Baker Department of Forestry Biodiversity and Tourism, School of Forestry, Environment and Geographical Sciences, College of

Agriculture and Environmental Sciences, University, 7062,

Abstract: Buganda, one of oldest kingdoms in Uganda, has got a rich tangible and non-tangible cultural heritage which can be developed into cultural tourism products and integrated in the community socio-economic activities for national sustainable development. The paper highlights the major cultural heritage of Buganda, its development for tourism, integration in the daily socio-economic activities of the communities and contribution to SDGs (Sustainable Development Goals). Buganda’s culture include: the Kings (Kabakas) burial grounds, Kabaka’s lake and trail, music, dance, drama, handicrafts, traditions and food which provide an authentic cultural tourism product which compliments Uganda’s nature tourism. Community participation and provide employment opportunities to the youth and women there by returning the tourism dollar to the community and this is important for sustainable development. The tourismification of Buganda’s culture shall not only diversify Uganda’s tourism industry but contribute to national sustainable development.

Key words: Tourismification, integration, culture, sustainability, tourism development.

1. Introduction or cultural tourists. Tourist expenditure contributed US 979 million to GDP compared to Kenya $5.3 Tourism is believed to be the fastest growing billion, Tanzania $4.8 billion, Rwanda $0.7 billion industry globally [1, 2], with favorable developmental and South Africa 33.4 billion and Africa’s average impacts on the economy, society, environment at local $85.4 billion [8]. It contributes 38% of export revenue and national level [3]. However, it could also have and 0.5% of Government taxes. “…US $1 of negative impacts on the society and this duality is expenditure by a foreign tourist generates, on average, referred to as ‘tourism first’ and ‘development first’ of GDP US $2.5” [9]. This is higher than the US $2.3 [4-6]. generated by US $1 of traditional exports. Tourism is It is the world’s largest employer directly and significant because of the impact (direct and indirect) indirectly employing 120 and 125 million people it has on the communities and destinations as the respectively contributing US $6 trillion (9% GDP) to anticipated benefits of its development often lead to the world economy [7]. is expansion of infrastructure, tourist facilities and inter dominantly nature based carried out in national parks, sector growth linkages and is therefore intimately game reserves and protected areas. However, cultural connected with sustainable development. tourism is growing steadily and of the 1,206,334 Buganda kingdom, one of the oldest and largest tourists registered in 2013, 188,000 were either leisure kingdoms in Uganda located in the South Central Region of the country has a diverse cultural heritage Corresponding author: Nyakaana Jockey Baker, Ph.D., centered on one of the hills which make professor, research field: sustainable and cultural tourism development. up Kampala city. On the hill top is the former palace

Tourismification and Integration of Buganda’s Culture in Community Socio-economic Activities for 99 Poverty Reduction and Sustainable Development of Kabaka (King) Muteesa 1 (the 31st Kabaka) built in valued tool for local social and economic development 1882 and converted into the royal burial ground in and could contribute to better livelihoods for the 1884. The main house (Muzibu Azaala Mpanga) community hence sustainable development. Tourism which was dome shaped and believed to have been the development strategies aim at maximizing tourism largest grass thatched house in the world got burnt on benefits for improvement in human capital, 16th March 2010. Being an old kingdom (12th employment, provision of public utilities and services, Century to date), Buganda has accumulated and reducing the negative impacts and connection to the sustained a diverse and territorial coherent culture Millennium Development Goals, to fight hunger and based on music and dance, spiritual healing, magic poverty [19, 20]. However, sustainable tourism and ritual objects, cloth (olubugo), sacred sites and development depends on community participation and objects, handicrafts, palaces, foods and drinks. Despite empowerment as this raises the standard of living of being the most developed and urbanized region of the community, infrastructure development, and Uganda, Buganda has maintained its cultural heritage. provision of tourist facilities and inters sector growth It is therefore important to utilize this rich culture for linkages at the destination [14]. Socio-economic the socio-economic welfare of the communities and linkages between the community and the tourism this can be achieved through tourism. sector through supplies of products and services are a good stimulus for the communities and structural 2. Literature Review transformation of regions which are linked to SDGs World over, there is now a trend to redefine the (Sustainable Development Goals). cultural identity of regions with a new emphasis on Tourism is an important economic activity that can territorial expression of history, habitat and heritage promote regional development, redistribute wealth and by constructing representation of destinations for utilize resources that are not viable for other economic marketing purposes [10-12]. Culture can be used for activities like manufacturing and agriculture [21]. tourism development as ‘back-up’ facilities for other Tourism expenditure could be direct, indirect or forms of tourism, for example cultural tourism induced and is an export between countries providing excursion possibilities to visitors who are in (international) and regions (domestic). transit to other tourist areas [13]. 3. Results and Discussion Cultural tourism attractions include heritage, arts, 3.1 Cultural and Historical Sites creative, experiential and indigenous tourism. It could be rural or urban, natural or manmade [14]. Cultural Cultural resources (Fig. 1) are dynamic and the first resources can be driving forces of a nation or region objective of this paper was to “identify the major and tourism dynamics [15], creation of new forms of cultural and historical sites/activities in Buganda”. holidays, tourists and ‘post modernist’ cultural forms Buganda’s cultural heritage is diverse, tangible (built) [16]. To achieve this, they need to be explored in a and intangible (unbuilt) and was meant to serve the Trans disciplinary approach as perceived mutual cultural purposes of the . “Buganda our benefits drive the stakeholders towards common beloved kingdom has plenty of outstanding traditional economic goals. Cultural tourism offers the places worth seeing and learning all about them so as opportunity to generate income for the community to have the courage of preserving them and respecting while simultaneously supporting the preservation of them” [22]. culture through the ‘real’ and ‘imaginary’ worlds of Buganda’s cultural and historical sites are located objects and phenomenon [17, 18]. It is seen as a both in the rural and urban areas (Map 1). The

100 Tourismification and Integration of Buganda’s Culture in Community Socio-economic Activities for Poverty Reduction and Sustainable Development

Sites associated with Modern popular culture Traditional foods historic events and  Film locations and drinks famous people  TV locations

Heritage attractions: Themed trails Special interest  Museums and heritage centers and itineraries holidays  Ancient monuments  Historic gardens  Historic landscapes Sport and leisure activities:  Historic villages and townscapes CULTURAL  participant TOURISM Festival and special events:  Spectator RESOURCES  Folklore  Traditional games and sports  Performing arts  Sporting  Special interest Traditional crafts Religious studies:  Shrines Industry and commerce:  churches Arts:  Workplace visits  cathedrals  Theatres  Farm attractions  Art galleries  Famous shops  Markets Language:  Indigenous dominant language  Leisure shopping companies Types of  Minority and regional languages architecture  Language schools

Fig. 1 Cultural tourism resources. Source: Ref. [15]. tourismification process should be mindful of the former glory. On the compound there were other grass daily socio-economic activities of the communities to thatched structures used for different purposes. avoid conflicts and to make the whole process ‘Bujjabukula’ is the security house and entrance to the sustainable. compound. ‘Ndogoobukaba’ is the store house for the 3.1.1 Buganda’s Major Cultural and Historical Sites sixteen Royal Drums “Mujaguzo” and the drums have (a) been kept there since 1856 during Mutesa 1 reign Kasubi tombs (Amasiro-Royal tombs) are located [22-25]. The other houses are mausoleums for the on Nnabulagala hill three kilometers to the west different princesses and Kabaka’s wives. The thirty Kampala city center. This was Kabaka Mutesa 1 predecessors of the four kings are buried elsewhere in (1856-1884) palace built in 1882 and converted into the kingdom with twenty six being buried in Busiro royal burial grounds in 1884. There was a huge dome County west of Kampala. The shrines (mausoleums) shaped grass thatched structure ‘Muzibu Azaala where they were buried are well maintained and can Mpanga’ (Plate 1) used as a burial ground be developed for cultural tourism. Kasubi tombs are (mausoleum) for Buganda kings and to date four kings an UNESCO (United Nations Educational, Scientific are buried there. The mausoleum is only for the kings and Cultural Organization) heritage site and are and other royals are buried outside. Unfortunately, this visited by both domestic and international tourists. important cultural heritage got burnt on 16th March The revenue realized from entry charges was used in 2010, and plans are under way to restore it to its maintaining the grounds and kingdom activities.

Tourismification and Integration of Buganda’s Culture in Community Socio-economic Activities for 101 Poverty Reduction and Sustainable Development

Map 1 Buganda heritage sites.

Plate 1 Kasubi Tombs (burnt on 16th March 2010).

102 Tourismification and Integration of Buganda’s Culture in Community Socio-economic Activities for Poverty Reduction and Sustainable Development

This site should be more advertised and integrated trail. Each of these sites has a unique story to tell in the tourism itinerary of tourists visiting the national which enables one to experience a rich and authentic parks. Its history should be properly documented culture, learn about forgotten times and come alongside the tourism literature of Uganda. face-to-face with ancient traditions and ceremonies (b) Kabaka’s Lake [26]. The Kabaka’s lake located 500 meters from This trail is important in keeping Buganda’s culture palace is an important landmark in Buganda’s history. alive and if integrated in Uganda’s tourism products The lake was excavated on the orders of Kabaka would enable both domestic and international tourists Mwanga II in 1885. It was supposed to link with Lake get the gist of Buganda’s culture. The product is Victoria through a 20 km canal and would be used as unique to Uganda and would diversify her tourism an escape route in case of attack. Mwanga’s plans of products and markets which are important for the beautifying the lake shores and constructing the canal sustainability of the industry as cultural tourists look were not completed by his successors. However, the for unique communities and products which are lake has important birds living in the papyrus unpolluted, close to perfection, the guardian of truth, vegetation and some cultural rituals are performed beauty and goodness [28]. here annually. The lake shore could be planted with (d) Martyr’s Shrine gardens, construction of bird watching towers, water Namugongo Martyr’s shrine six kilometers to the sports like boat racing, scuba diving and swimming North East of Kampala is a symbol of brutality and and an international hotel could be constructed here. holiness. Brutality because twenty-two young These developments would attract both domestic and Christian converts who were Kabaka Mwanga II royal international tourists, create employment (direct and servants were executed (burnt) on his orders for indirect) and help reduce on poverty levels among the refusing to denounce Christianity. There was holiness community. because it depicts devotion of the young converts to (c) Kabaka’s Trail Christianity. They preferred death to disowning Buganda has had kings since the 12th Century and Christianity. Artist impressions depicting the different the social-culture story through the Kabaka’s trail scenes of the execution grace the whole place and the links a series of cultural sites (Map 2) which are bones of Karoli Muwanga one of the martyrs are kept within easy reach of Kampala. The sites on this trail in the shrine. The 3rd of June (Martyr’s Day) is a include: public holiday in Uganda. Pilgrims come from around Naggalabi-Buddocoronation site and the very the world to grace the day. Such an important occasion, heart of the kingdom; in the Christian calendar needs to be vigorously Katereke Prisonwhere the earth speaks of marketed and packaged in the tourist itinerary. betrayal and murder; (e) Other cultural Sites Wamala King’s tombsa place of ritual and Buganda is well endowed with other cultural ceremony; products like scared hills, trees, (e.g. Nakayima tree in Naamasole Kanyange Tombslinking mother and Mubende; Plate 2), shrines, caves and waterfalls son forever; scattered all over the kingdom. The surrounding Ssezibwa Falls–beauty and healing in harmony. communities and Baganda in general have significant Nnamasole Baagalayaze Tombs and Cultural attachments to them. They are used for spiritual centrea place of hope, celebration and learning. healing and cultural rituals by the traditional healers Each can be visited on its own, or as part of the whole (Basamize) and their followers. These places need to

Tourismification and Integration of Buganda’s Culture in Community Socio-economic Activities for 103 Poverty Reduction and Sustainable Development

Map 2 Kabaka’s trail. Source: Ref. [27]. be conserved, made accessible and properly communities in the making and marketing of these maintained so that cultural tourists can be encouraged products is very important in the fight against poverty. to visit them. The ministries responsible for Culture, Bark cloth which is unique to Buganda could be Tourism and Antiquities should join hands and make developed as a special tourist product where tourists sure these cultural products are properly developed are taken through the process of making it i.e. from and advertised for cultural tourism. This will broaden the bark of a tree (fig tree-mutuba) to that special cloth Uganda’s tourism base, attract a new category of used for making special ceremonial wear, decoration tourists, create employment opportunities for the and handicrafts. communities (direct, indirect) and increase their The Baganda should be encouraged to retain their earning capacity and that of the economy through both heritage intact for the development of cultural tourism. back and forward linkages. Uganda Tourism Board, Ministry of Tourism and Buganda has a strong and diverse unbuilt Tour Operators should market this attraction (intangible) cultural heritage through music, dance vigorously by integrating it in tourism plans, market and drama, art and handicrafts. The handicrafts channels (brochures, internet) and itineraries. include mats, baskets, drums, beadworks and 4. Tourismification of Buganda’s Culture necklaces made from natural materials like papyrus, bamboo, sisal, palm tree leaves, banana fibers, Tourismification is a process of developing a climbers and bark cloth. The involvement of resource into a tourism product (tangible or intangible)

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Plate 2 Nakayima site Mubende district. Source: Ref. [29]. attractive to tourists and the tourismification of intermediary and support services e.g. music, dance, Buganda’s culture was the second objective of this crafts and sports. The tourism activities should be paper. Development of the cultural and historical sites integrated in the daily cores and socio-economic life and the associated activities into tourism products of the communities especially in the rural areas. requires setting up a clear cultural tourism system (Fig. Through training, communities should be empowered 2) where the different stakeholders are brought on to improve the quality of the products, reduce the board and enabled to play their roles. Within the likelihood of conflict, ensure sustainability, increase system, the public (government-central and kingdom), ownership of the heritage and enhance its private sector and community should play their roles management [18]. as partners and not competitors. The public sector The cultural landscapes should be oriented to should manage and promote the resources through tourism through protection and conservation policies destination marketing, while the private sector not of tangible heritage, skills and creativity in only manages the resources but provide the transforming cultural resources into drivers of a intermediary and support services [15]. The cultural economy and the capacity to integrate cultural community should provide community security and assets in a dynamic and innovative tourism landscape. management services to some of the resources and It is not only the quality of heritage sites which active participation in the provision of the matters but most important the quality of conservation,

Tourismification and Integration of Buganda’s Culture in Community Socio-economic Activities for 105 Poverty Reduction and Sustainable Development

Stakeholders  Public  Private  Community

Support services

Shops Accommodation

Cultural resources

Transport services Restaurant and

Intermediaries  Destination marketing agencies  Tour operators  Retail travel outlets  Media

Tourists  Individual  Groups

Fig. 2 A cultural tourism system. Source: Ref. [15]. the creativity of landscaping between buildings, tourism potential. There is need to find a balance natural landscapes and artifacts, diversity, variation between conservation and the use of heritage sites for and territorial coherence of the cultural resources [12]. tourism as it is perceived to be the core income It is the task of the Buganda government, in generating activity [18]. collaboration with academics, central government and 5. Integrating Cultural Tourism in the private sector, international organizations to develop Community Socio-economic Activities skills to manage, monitor and evaluate changes in the use of Buganda’s cultural heritage resources. The The success of the development of cultural tourism ultimate paradox is between the conservation policies depends on the integration of tourism in the daily for heritage sites and ‘protected’ cultural landscapes cores of the community. and development strategies geared at capitalizing on Our third objective was to “ascertain the level of

106 Tourismification and Integration of Buganda’s Culture in Community Socio-economic Activities for Poverty Reduction and Sustainable Development tourism integration in the daily cores of the community needs and capacity, and government communities where cultural tourism has been policies. It could involve combining multiple elements developed”. Integrating cultural tourism in the daily and cultures which offer unique experiences where activities of the community means consciously setting guests can share the excitement and warmth of true out to maximize the economic, social and environmental rural African Culture [6]. benefits of cultural tourism for the host community 5.1.1 Setting up Business Linkages [15]. It ensures participation, sustainability and Since tourists require accommodation and food, acceptability and take different forms and at different community members could come together and set up levels and could be direct or indirect. It is important to business links to establish accommodation and eating involve all those affected by the proposed tourism facilities. Farmers as self-employed supply fresh development in the planning process as to have an products at quantity, quality and price demanded by effective integrated activity. the market. In Tobago, farmers earn between 30%-100% Successful integration requires community more than the normal and in the Gambia, 90% of the participation which ranges from the least to the most members are women [19]. Farm and Gastronomic involvement could be direct or indirect. Butler tourism as is done in France [15], the identified five levels of participation namely ‘fermes-auberges’ scheme allows farmers to provide imposition, petition, advice, representation and meals for tourists based on locally produced food equality [18]. Direct participation is where the stuffs. It could be the ‘Adopt a Farmer’ or ‘Taste of communities are involved in the provision of support Tobago’ approach developed in Tobago or ‘Gambia is services like accommodation, restaurants, and bars, good’ in the Gambia. In the three cases, farmers, tour guiding, music, dance, drama and handicrafts. hotels and restaurants come together and set up Uganda tourism policies emphasize a bottom-up business links. The combination of farm approach in tourism development and community accommodation and provision of food will greatly participation as entrepreneurs. Through district enhance community participation and economic base. planning, communities are sensitized and encouraged The same community entertains the tourists at a fee to appreciate the value and cultural resources for and sells their handicrafts directly without tourism development [27]. Successful community intermediaries who enable them earn high profits. In projects for accommodation, tour guiding services Uganda, this has been successful at KAFRED (Kibale have been established around protected areas; similar Association for Rural and Environmental projects could be started around Buganda’s heritage to Development) a Community Based Organization on benefit individuals directly and communities through the fringes of Kibale Forest National park in Western establishment of community projects and create Uganda which combine conservation and tourism [29]. employment opportunities for the youth and women. Elsewhere in Uganda, NCDF (Nkuringo Community Through participation in decision making, the Development Foundation) and BCCT (Bwindi communities determine their own development goals Community Conservation Trust) on the fringes of and have a meaningful voice in the organization and Bwindi National Park have combined cultural tourism management of tourism in the area [28]. in their daily cores. The communities benefit from the tourist dollar through cultural tourism, employment 5.1 Forms of Integration (tour guides), contribution to community projects Integration takes different forms depending on the (schools, health facilities), sale of handicrafts and nature of the cultural resources and other resources, entertainment to tourists.

Tourismification and Integration of Buganda’s Culture in Community Socio-economic Activities for 107 Poverty Reduction and Sustainable Development

5.2 Cultural Villages The integration process should be linked to three critical parameters, namely community awareness, Integration could be through establishment of unity and power or control relationships both internal cultural villages (visitor homestead) similar to the and external [31]. The tourismification process should visitor metse of Blouberg in South Africa [28] based sensitize the communities on their roles, benefits and on the three product models (core, tangible and costs associated with cultural tourism and once augmented products) developed by Swarbrooke, J. accepted then it is introduced and integrated in the [30]. The concept of cultural villages has been daily socio-economic activities of the community. The successful in Southern Africa in the Lesedi and Swazi Cultural villages [6]. The core product is what attracts success of this integration will depend on the quality the tourist and in the case of Buganda it is the cultural of the product to attract repeat tourists and get positive heritage which is both tangible and intangible. The recommendations to friends and relatives. Sensitize intangible culture should be made tangible-an entity and controversial issues on ethnic, ethics, traditions which customers can purchase to satisfy their needs should be discussed openly and cultural tourism [28]. The augmented products are the facilitates should be democratized and not made an elitist provided for tourist comfort and satisfaction. The activity. establishment of cultural villages should ensure 6. Challenges and Constraints community participation in decision making and involvement in the benefits of tourism. In the villages The first challenge of tourismification and on site, Buganda culture is presented through touristic integration is resistance from the conservative narratives, displays, spectacles and shows by the communities who prefer the status-quo. This requires communities. The villages display the authentic and intensive and extensive sensitization, training and uniqueness of the place. The distant past is merged on-site visits to success areas both in and outside with the present day situation and social context. The Uganda. The relevant stakeholders (Non Government community is involved in small scale family driven Organizations, Community Based Organizations, services to the cultural village alongside their daily Government-Central and Kingdom, Private sector and socio-economic activities and this ensures sustainability Academics) would have to team up to undertake this and increased earning capacity of the community. The important exercise. locally owned enterprises increase multiplier effects in The cost implications are very high and this the host community, reduce on leakages, increase requires government and development partners employment opportunities and reduce migration in commitment to invest for the future. Identification of search of employment. The Bombo Community viable cultural tourism products, their development Tourism Initiative (40 km to the north of Kampala) is and marketing is another challenge. Academics, made up of home stays, a women’s handicraft group, tourism development partners, private sector and traditional dancers and a mini cultural center. Selected government would have to work together to develop homes were upgraded by COBATI (Community strategies to overcome this challenge. Based Tourism Initiative) to host tourists. Families Some of the sites are located in remote areas that were trained on visitor handling, nutrition, hygiene, require communication and infrastructure sanitation and waste management. Participating development. The government takes the lead and the families have had their household income increased as private sector would set up tourism infrastructure they earn directly from the tourists. The main especially accommodation. Trained/skilled human challenge is the low tourist numbers. resource to manage cultural tourism products is vital

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