Beamz Interactive to Feature Demonstrations of Its Interactive Laser Controller by Top Artists at NAMM Conference Booth #6110

Beamz Interactive To Feature Demonstrations of its Interactive Laser Controller by Top Artists at NAMM Conference Booth #6110

Craig Chaquico, David Ellefson, Euge Groove, Tommy Bolan and Beamz Inventor Jerry Riopelle Line Up to Demonstrate Music Created with Beamz Studio Software Jan. 13-16 at NAMM

Anaheim, CA – January 13, 2011 – Beamz Interactive, an interactive music products company, today announced top music artists Craig Chaquico, David Ellefson, Euge Groove, Tommy Bolan and Beamz Inventor Jerry Riopelle will be demonstrating the Beamz Player interactive laser controller at the 2011 NAMM Conference in the Anaheim Convention Center (Booth #6110). In addition, the company announced the general release of its Beamz Player DJ & Pro Audio Edition for MSRP $299.95, which combines Beamz Studio and Beamz DJ Software with the Beamz Player laser controller.

Last week at CES, the legendary thrash metal bassist of the Grammy nominated band Megadeth, David Ellefson announced the release of his new interactive album titled, “David Ellefson’s Beamz Metal Factory,” including seven new original songs created using Beamz Studio Software. This new release will be available for purchase on January 18 from the Beamz website. Beamz Demonstrations at NAMM 2011: Thursday, January 13th at 4pm – David Ellefson Friday, January 14th at 11am – Craig Chaquico Friday, January 14th at 12:30pm – Tommy Bolan Friday, January 14th at 2pm – Euge Groove Saturday, January 15th at 11am – David Ellefson Saturday, January 15th at 12:30pm – Tommy Bolan Saturday, January 15th at 2pm – Euge Groove Saturday, January 15th at 4pm – Jerry Riopelle Sunday, January 16th at 11am – Jerry Riopelle

“Now professional musicians and DJs can play, create and control interactive music with our second generation interactive laser controller bundled with Beamz Studio and Beamz DJ Software,” said Beamz Interactive Vice President of Marketing Al Ingallinera. “The new hardware design enables better interaction with an audience, and the addition of the Beamz DJ application provides MIDI control for DJs and musicians to configure triggers in virtually any application working with MIDI and/or keystroke input commands.” Since its limited release in Q3 2010, Beamz has expanded its online video tutorials for using Beamz Studio and Beamz DJ applications. In addition, there are now demonstration packages for DJs and musicians to showcase how the product may be used with leading applications including Ableton Live 8, Sonar Producer 8.5 and Traktor.

The Beamz benefits musicians who are interested in a revolutionary way to make and create music with an interactive music controller; DJs and mobile entertainers looking for a new way to engage an audience and trigger music clips by breaking laser beams; consumers interested in recreational music making and a new way to interact with music; and educators who are trying to reach special needs kids or captivate any child interested in making music.

Play, Create, Control Beamz Studio Software allows artists to edit any of the interactive songs created by Beamz composers or actually create interactive versions of their own songs for fans to experience their music in an extraordinary way using the Beamz Player laser controller. With the success of top musicians using the Beamz Studio Software to create original music, the company is in the midst of developing a formalized artist program to collaborate with musicians interested in creating new content for the Beamz Player. Artists such as Craig Chaquico have been performing with the Beamz Player since December 2009 to highlight the product’s cool visual effects on stage. David Ellefson and Euge Groove have released interactive albums with original songs for the Beamz Player platform. (more) The Beamz at NAMM/Page 2

With Beamz DJ software, DJs may wow an audience using visual triggers to control MIDI effects and hot cues of their favorite tracks. The software also enables simultaneous control of lighting applications via keystroke command mapping. Adding the Beamz Player as a trigger device elevates the DJs interaction with the audience, bringing more attention to the talents, creativity and artistry of the DJ. The Beamz DJ Software is a middleware application that enables up to 54 simultaneous MIDI and keystroke command communications between the Beamz laser controller and DJ applications and lighting control applications.

Craig Chaquico has engaged and inspired two generations of pop music fans, first as the lead guitarist and prolific principal song writer for Jefferson Starship/Starship, which has produced 20 Gold records. And as an award winning, Grammy nominated solo contemporary instrumental artist, songwriter, producer, and band leader again at the top of the national charts in a fourth decade.

Electric bassist David Ellefson of Megadeth has become a mainstay in the rock and metal communities now for over 25 years. Internationally acclaimed, David's work has garnered him eight Grammy nominations, multiple gold and platinum records originating from over 20 studio albums and countless world tours.

Euge Groove is a contemporary jazz artist. His album Born2Groove debuted at #1 and spent 18 months on the Billboard Contemporary Jazz chart. Euge Groove and Beamz Interactive released the interactive album GROOVE ON THIS! in August 2010 and he conducted a national tour to promote the album. To purchase GROOVE ON THIS! or catch an upcoming performance, visit www.thebeamz.com or www.eugegroove.com.

With over-the-top playing and riveting live performances, Tommy Bolan is described as "One of the Most Insane Shredders of All Time." As lead singer and guitarist for NYC, Tommy plays slammin', shreddin', heavy groove-laden rock layered with fierce vocals. Tommy is best known for his Gold and Platinum selling work with the critically acclaimed metal band Warlock and Freight Train Jane.

As Chief Creative Officer, Jerry Riopelle leads the content creation for the Beamz Interactive team and product development. As the visionary and inventor of the Beamz, Jerry has taken his 40+ years experience as an accomplished musician, songwriter and producer, and funneled it into the creation of one of the world’s most innovative new products.

“With our Beamz Studio Software musicians may easily assign their own sounds, effects, loops, rhythms and samples to each of the laser beams and begin composing their own original interactive music,” said Beamz Interactive CEO Charles Mollo. “It’s been really exciting to see the buzz that these artists are creating with our product. Our new Beamz Software Developer’s Kit allows developers to integrate the protocols to directly communicate and control the Beamz Player from their respective applications, which brings exciting opportunities for our customers, especially musicians and DJs.”

About Beamz Interactive Based in Scottsdale, AZ, Beamz Interactive, Inc. is an interactive music products company that develops innovative music making and music entertainment products that enable people of all ages and skill levels to play music. Its premier consumer product, the Beamz Player, is an affordable new musical product that allows people to make music by simply passing their hands through any of the laser beams that each triggers different streams of musical notes and sounds. Beamz players can access over a hundred songs, both originals and top hits, for inspiration to create their own music. Beginners and children can play with ease, while more experienced musicians will be amazed at its limitless possibilities to arrange, compose, produce and record music. Powered by a computer through a USB port, the Beamz is easy to install and begin using – reading music is not required. The interactive songs included with the Beamz Player and the additional songs available on the Beamz web site were created using the Beamz Studio software. Beamz Interactive’s technology portfolio includes multiple patents, patents pending and trade secrets covering interactive music, software, laser-based controllers, gaming applications, and related designs and devices. The company also offers a Beamz Software Developer’s Kit (Beamz SDK) for Windows, Mac and Linux so software developers and hardware manufacturers can enable their products to work with Beamz technologies giving them the ability to write applications, games, and utilities for the patented Beamz hardware devices. Beamz products can be purchased through www.thebeamz.com. Check out the Beamz video to see how it works or view the Beamz video gallery. # # # Contact Info: Cathy Sperrazzo, Eye-To-Eye Communications, Inc., 858-565-9800, [email protected] Artist Appearances & Demonstrations with the Beamz Interactive Laser Controller - Booth # 6110 Thursday January 13 Saturday January 15 4:00pm David Ellefson 11:00am David Ellefson Friday January 14 12:30pm Tommy Bolan 2:00pm Euge Groove 11:00am Craig Chaquico 4:00pm Jerry Riopelle, Inventor 12:30pm Tommy Bolan 2:00pm Euge Groove Sunday January 16 11:00am Jerry Riopelle, Inventor

David Ellefson Legendary Thrash Metal Bassist Gold and Platinum Recording Artist

Craig Chaquico Founding Member, Songwriter, Former Lead Guitarist Jefferson Starship/Starship 70s-80s Million Selling, Grammy Nominated Solo Artist 90s-00s

Beamz presents Euge Groove EUGE GROOVE Saxophonist/Composer Saturday Jan. 15 - 7:40 pm Sheraton Park Hotel 6 Chart Topping Contemporary Jazz Lounge Jazz Albums and Seven #1 Singles

Tommy Bolan Lead Singer and Guitarist for NYC Gold and Platinum Recording Artist

Jerry Riopelle Inventor of The Beamz Interactive Music System – awarded multiple patents in Interactive Music Career Singer/Songwriter/Producer/Roots Rocker Beamz Player DJ & Pro Audio Edition Interactive Laser Controller

Play the light®…

Welcome to the interactive music revolution.

PLAY CONTROL CREATE Beamz Player Beamz DJ Beamz Studio Arrange music playback by Amaze your audience Create interacting with light performing with light interactive songs dynamically break laser beams configure up to 54 triggers import and assign your beat/pitch using musically intuitive hand to control DJ apps and lighting matched samples to laser beams or finger movements for functions via MIDI and configure triggers for extraordinary music expression and keystroke mapping dynamic playback Amaze your audience performing with light. Beamz DJ software is an Beamz DJ Software easy to use interface to transform the Beamz Player device into an interactive laser controller. Control virtually any DJ application and/or lighting control application via MIDI & keystroke mapping

myDMX

LightJockey

SUNLITE

ANY DJ APPLICATION AND/OR LIGHTING CONTROL APPLICATIONS

Conﬁgure & control up to 54 triggers in DJ and/or lighting applications via MIDI & keystroke mapping. Beamz DJ software runs in the background along with your DJ application and/or lighting control software. Map controls to be triggered by breaking laser beams or using the buttons & rocker switches on the Beamz Player device. MAC & PC compatible.

Your music, your way, triggered by light. Transform the Beamz Studio Software Beamz Player device into an interactive laser controller to trigger and playback your beat/pitch matched samples.

Use Beamz Studio to:

EDIT: manipulate & customize any of the songs created by Beamz composers CREATE: make your own interactive Beamz songs

TRIGGER: import & assign your own beat/pitch matched music clips, samples or sound eect ﬁles to each of the 12 laser beams

© 2010 Beamz Interactive, Inc. Protected under US patents 6,960,715, 7,504,577 and D544,026. Other US and foreign patents pending. The beamz logo and Play the Light are registered trademarks of Beamz Interactive Inc. All other marks and product names www.thebeamz.com are property of their respective owners. Interactive DJ Laser Controller

Control DJ & Lighting Applications With Lasers!

Con gure & control up to 54 triggers

www.thebeamz.com

Amaze your audience performing with light. Beamz DJ software is an easy to use interface to transform the Beamz Player device into an interactive laser controller. Control virtually any DJ application and/or lighting control application via MIDI & keystroke mapping.

myDMX

LightJockey

SUNLITE

ANY DJ APPLICATION AND/OR LIGHTING CONTROL APPLICATIONS

Con gure & control up to 54 triggers in DJ and/or lighting applications via MIDI & keystroke mapping. Beamz DJ software runs in the background along with your DJ application and/or lighting control software. Map controls to be triggered by breaking laser beams or using the buttons & rocker switches on the Beamz Player device. MAC & PC compatible. Interactive DJ Laser Controller

Conﬁguration Options • Single MIDI and/or Keystroke Commands • Multiple MIDI and/or Keystroke Command Mapping For “Stepping Through” Sequences • Setup Series of MIDI and/or Keystroke Commands For “Stacking” • Unlimited Mapping Per Trigger

Trigger Options

• Vary Commands Between Keystroke and MIDI • One Shot • Repeat – Specify Timing (Rate/Delay)

Beamz DJ Software • Included with Beamz Player – DJ & Pro Audio Edition (Beamz Model C4-BSB) • Video tutorials online: www.thebeamz.com/djs/dj-resources

C4 Model – 4 beam unit connect up to 3 beamz units to a computer to trigger 12 laser beam assignments

© 2010 Beamz Interactive, Inc. Protected under US patents 6,960,715, 7,504,577 and D544,026. Other US and owners. foreign patents pending. The www.thebeamz.com beamz logo and Play the Light are registered trademarks of Beamz Interactive Inc. All other marks and product names are property of their respective Interactive Music System

Play the light®…

Arrange, create Interact with Experience and play music music videos gaming in a music like never before videos and join the band whole new light Jam with party favorites and top hit songs— Actively experience music videos — add Build your Beamz skills — ﬁnd out who can everything is setup for you to sound great! music or sound e ects to a video while it is play the light the best using the playing! Be the band — play up to 12 di erent ShadowBeamz™ interactive music game! instruments and sound e ects during each Join the band — play the light and add your Visit the Beamz Community to download song! own creativity to a video song! more Beamz games — experience the next Create and arrange the music di erently each Wow friends and family — light up your generation of gaming without a keyboard or time you play a song by changing the way you parties and gatherings with the Beamz! mouse! play the light — record and share your performances! The reviews… WelcomeWelcome toto thethe interactiveinteractive Best of CES 2010 – Entertainment: musicmusic revolution.revolution. "Beamz makes anyone musical." The Beamz interactive music system allows you to do — Gagdet Gurus things with music, videos and games that you have never “You don’t need to know any music been able to do before! theory or be well-timed. Just slap the red laser, and you get a cool sound.” — Los Angeles Times Just turn it on and play the light!

1. Connect to host computer via USB 2. Pass your hands through the beams to and open a Beamz song within trigger streams of musical notes, vocals or the Beamz Player software. sound e ects harmoniously paired to play with each song's background rhythm track.

Beamz Music & Videos Beamz Player Interactive Music System Features (model C4) Our interactive music song library includes top hits, party favorites and 50 Top Hit "Jam" & Original Beamz Songs including 5 Popular original works from independent and Grammy® award winning artists. Beamz Music Videos* plus ShadowBeamz interactive music game music encompasses all music styles and genres… rock, pop, jazz, blues, 1 Year limited warranty classical, dance, hip hop, club…no one’s music interest is left behind. Enjoy exploring the hundreds of di erent instruments, music clips and sound e ects Keyboard Mapping program for gaming within our songs. Exclusive content for Beamz Community members** Record Button to capture and share your performances MAC OS USB Drivers** (available for download) Beamz Community Your new Beamz Player will be supported by our online community where you System Requirements can interact and meet with other “Beamers”. Join the Beamz Community and For best performance, connect laptop or desktop to host computer download Beamz games, upload and download Beamz music and share with 1.3GHz processor or greater (with 2.0GB RAM; 5 GB available Beamz videos 24/7 with other “Beamers” online. HDD space) running Windows 7, Vista or XP; Beamz may be used on MAC computers within Boot Camp

1 dedicated USB port (cannot connect via USB hub)

DVD-ROM drive for software and content installation Recommendations

Ideal for everyone from age 7 to 107; assist or group play with children under 7 www.thebeamz.com

*Music included with the beamz player was created with the Beamz Studio software - visit www.thebeamz.com/studio for details. **Visit and join the www.BeamzCommunity.com for details.

LASER LIGHT DO NOT STARE INTO BEAM © 2010 All rights reserved. Protected under US patents 6,960,715 and 7,504,577. Other US and foreign patents pending. “Jam” songs are composed in the style of the original artist. CLASS 2 LASER PRODUCT <0.9mW 650nm, 928ps, 1016 Hz, 835 nJ, e beamz logo and Play the Light are registered trademarks of Beamz Interactive, Inc. ShadowBeamz is a trademark of Beamz Interactive, Inc. All other marks and product names are EN/IEC60825-1 2007 property of their respective owners. Designed in Arizona, USA. Made in Malaysia.

Hard Rocker David Ellefson Debuts Interactive Album Titled, “David Ellefson’s Beamz Metal Factory” at CES

Beamz Adds New Video Content and Ellefson’s Original Songs to Growing Music Library

Las Vegas, NV – January 6, 2011 – Beamz Interactive, an interactive music products company, today announced the release of a new interactive album by the legendary thrash metal bassist of the Grammy nominated band Megadeth, David Ellefson. In addition, the company has expanded its music library with more than 20 video jam songs under the EMI and Disney labels.

The Interactive Album titled, “David Ellefson’s Beamz Metal Factory,” features a collection of new music to play with the Beamz Player interactive music system, and is available January 18th. The album features seven new songs for Ellefson’s fans to experience with the Beamz Player software, MP3 studio cuts of the songs to enjoy with any digital media player, an original David Ellefson Edition of the ShadowBeamz Interactive Music Game and videos of David Ellefson in studio with the Beamz Player. David Ellefson’s new content will be marketed to all Beamz users through the Beamz website. The Beamz Player is an innovative musical entertainment product that enables people of all ages and skill levels to play music by passing their hands through four laser beams with up to 12 different music sounds, instruments and clips. Ellefson’s album retails for $19.95 at TheBeamz.com beginning January 18th and Amazon.com in February.

At CES, Beamz Interactive is promoting its expanded video jam song offering, which provides Beamz Player users a unique music entertainment experience of “joining the band.” These video jam songs are set up for users to add in harmonious instruments and sound effects into the playback of original artist recordings and music videos. Beamz Interactive now offers more than 20 popular video songs from artists under the EMI & Disney labels.

Expanded Music Library The Beamz Player system comes with 50 songs including 5 video jam songs and 45 original songs created by Beamz composers and top-hit jam songs, which are interactive versions of popular songs composed in the style of the original artist. The Beamz song library includes music to appeal to all ages and music interests including rock, jazz, blues, reggae, country, hip hop, Latin and classical. The Beamz website offers a music library with over a hundred different songs, including original, top hits, kids and video jam songs, for purchase at http://thebeamz.com/shop/category/songs. Beamz Original and Top-Hit Jam Songs are just $2.99 each and Video Jam Songs are $3.99 each.

“David Ellefson’s new interactive album includes our Beamz Player music software so that listeners may play each song on their computer and begin interacting with this music by pulling in various sounds and instruments as they see fit,” said Beamz Interactive CEO Charles Mollo. “We continue to develop new content to elevate the users’ experience with our product. Both the new interactive album, and expanded video jam songs, give consumers of all ages the ability to ‘join the band,’ and explore their creativity, beyond any electronic gaming experience.” (more)

Rocker David Ellefson Partners with Beamz/Page 2

The Beamz Player Interactive Music System is a user-friendly music controller triggered by laser beams that allows consumers to create music by playing light. With Beamz, anyone may expand beyond just listening and experience music in a whole new way - by adding movement and creativity to make music by touching laser beams and interacting with light. For anyone who loves their iPods or playing music games like GuitarHero, the Beamz Player allows you to:  Interact with music videos and “join the band” by adding in harmonious instrument tracks and sound effects that complement popular video songs from leading artists licensed from Disney and EMI  Change the course of top-hit songs and “be the band” by playing with “Jam” versions of popular songs from Coldplay, Lady Gaga, Rihanna, Michael Jackson, The Eagles, The Beatles, and The Black Eyed Peas to name a few  Explore hundreds of different instruments and sound effects with Beamz original song compositions created by independent artists encompassing all music styles and genres  Compete for the high score with ShadowBeamz, the interactive music game that comes with the system.  And, interact with popular artist’s interactive albums such as David Ellefson’s Beamz Metal Factory and Euge Groove’s GROOVE ON THIS!

“What I love about the Beamz is its versatility,” said David Ellefson. “The Beamz provides a new platform to bring my hard rock music to virtually anybody, and it gives me an interactive new way to inspire creativity. It opens the doors for people who wouldn’t ordinarily pursue playing an instrument. And, with its simple learning curve, anyone play the Beamz.”

Electric bassist David Ellefson has become a mainstay in the rock and metal communities now for over 25 years. Internationally acclaimed, David's work has garnered him seven Grammy nominations, multiple gold and platinum records originating from over 20 studio albums and countless world tours. He is currently a member of the band Megadeth and active as a songwriter and performer, record producer, bass guitar clinician and recording artist.

Contact Info: Cathy Sperrazzo - Eye-To-Eye Communications, Inc. - 858-565-9800 - [email protected] DE Poster art.pdf 1 12/31/10 12:00 PM

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