FOR A SUSTAINABLE FUTURE

ANNUAL REPORT JULY 2017 – JUNE 2018 Population Matters Annual Report 17/18

CONTENTS STATEMENT BY THE CHAIR

Statement by the Chair 3 Activities and performance 14 Last year’s Chair’s statement opened by inconvenience to their lifestyles or giving thanks to a departing member of the feeling powerless - “What difference Our Patrons 4 Governance 17 will it make if I alone make a change?” Population Matters family. This year it is my Our job is to dispel such apathy and Director’s report 6 Audit, bankers and risk 20 turn to offer a similar tribute. After three years encourage personal activism. as a trustee, the last of which as Chair, Andrew Year at a glance 8 Stakeholders and But we must also catalyse action and Macnaughton has moved on from the Board. policy-change at the governmental level, stakeholder engagement 21 The context and issues 10 nationally and internationally. This will Over that period, Andrew’s guidance Success breeds success: we know our require both a groundswell of favourable Financial summary 24 Strategic overview 12 and vision helped set up PM for the next organisation must grow to meet the public opinion and voter-sympathetic part of our journey. I’m honoured to take many challenges it faces. By working policies that emphasise the societal and Strategy and business model 13 forward the baton and along with the with and expanding our Advisory economic benefits of our agenda. whole of the organisation, wish Andrew Council and list of Patrons, we are Population Matters cannot achieve this all the very best – he remains very much growing our centres of influence on its own. Our message has to ‘go viral’. part of the ‘family’ as an active member and credibility. Our message must Our role is to ‘chip away’ at the monolith INTRODUCING LEILANI MÜNTER of our Scotland local group. be supported with accurate and best of public and political indifference and available data - with this in mind, It was my profound interest in ignorance, whilst encouraging others to we will be strengthening relationships population issues that led me to pick up a chipping hammer. with research institutions. US racing car driver Leilani Münter (cover image) became a patron in May 2018. Population Matters, where I offered We must avoid chasing every Leilani combines her profession racing cars with a roll-call of environmental to facilitate the High Level Strategic Robin and the team, supported by opportunity or initiative that appears to activism, including promoting green energy, veganism and publicising Review. My background is in business, guarantor members, have built a support our overall message. Rather, to threats to the oceans and species extinction. Leilani first became interested not charity work or campaigning, but partnership with and are raising the borrow from Reinhold Niebuhr, we need having been involved with Strategic profile of the World Scientists’ Warning. in population when studying for her biology degree at the University of to display the serenity to avoid trying Thinking and Planning for over 15 years Alongside that, I am excited by the team’s California. Carbon neutral in her racing since 2007, Leilani’s personal to change the things we cannot, the and business management for a further work in scoping out an international motto is, Never underestimate a vegan hippy chick in a race car! courage to do the things we can to effect 25 years I believe a business perspective policy framework for population, as there change, and the wisdom to make the is highly relevant to the third sector. is for climate change. Cover Photo credit: Scott LePage best choices between those two. Hence my first year with Population My first year as chair coincides with Matters has seen an increased focus on a noticeable shift in zeitgeist and strategy, especially in helping determine discourse around population, reflected which priorities will most effectively in the greater, wider media coverage the achieve our mission. population issue achieved over the year, Led by our most capable and forward- and the growing interest from funders. thinking Director, Robin Maynard, the Notwithstanding the opportunities, team has set out a path for the next 3 perhaps our biggest challenge is trying years and beyond - but PM has been not to do too much. active on more fronts than just planning, Arguably the largest single contributor delivering ongoing campaigning and to the unsustainability of our planet, some very successful fundraising. yet communicating the impacts A vital aspect of our work is to reach of our human population remains more people with our message; controversial and too challenging for in particular, to influence policy- some. Many individuals agree with us, Terry Murphy makers within the UK and overseas. but too few act or speak out – fearing Chair

3 4 Population Matters Annual Report 17/18

Leilani Münter Susan Hampshire OBE Race car driver and environmental activist Actress and population campaigner PATRONS ‘‘The ultimate ‘‘It’s been so obvious to me for so long that cramming ever intelligence of our more people onto our little planet does it ever more damage species will be Sir David Attenborough John Guillebaud I cannot understand why so many people find this so hard to determined by whether grasp, and why so many governments ignore it.’’ OM CH CVO CBE FRS FZS FRA Former Emeritus Professor of Family Planning and we face our population Naturalist, broadcaster and Reproductive Health, University College, London and issue and get it under former controller of BBC Two Medical Director, Margaret Pyke Centre for Family Planning control, or continue “Should we now explain to UK couples who plan a family that to sweep it under Sara Parkin OBE ‘‘The human population Founder Director and Trustee of Forum for the Future can no longer be stopping at two children, or at least having one less than first the rug because it’s allowed to grow in the intended, is the simplest and biggest contribution anyone can an uncomfortable and board member of the Natural Environment Research same old uncontrolled make to leaving a habitable planet for our grandchildren?” conversation. The future Council and the Leadership way. If we do not of life on Earth depends Foundation for Higher take charge of our on us doing the former.’’ Education and Head population size, then Teachers into Industry Jane Goodall PhD DBE nature will do it for Norman Myers CMG PhD Founder, Jane Goodall Institute ‘‘As the soaring demand us and it is the poor Visiting Fellow at Oxford, Harvard, Cornell, Stanford, for food, water and people of the world and United Nations Messenger of Peace California, Michigan and Texas Universities energy is exacerbated who will suffer most.’’ ‘‘It’s our population Many children face a prospect of a world which has been by climate change, it growth that underlies devastated of its forest cover and lost many of its species. Would is no longer legitimate just about every single it not be worthwhile to reinforce that enormous investment in to leave policies for one of the problems the future, that grand gesture of hope in the future by chipping in Sir Partha Dasgupta FRS FBA that we’ve inflicted lowering birth rates off Frank Ramsey Professor of Economics, University of Cambridge on the planet. If there just a little bit more, that one penny per day for family planning the policy agenda.’’ “Population growth, poverty and degradation of local were just a few of us, facilities? To ensure that our children inherit a world worth living resources often fuel one another.” then the nasty things in. A world where population growth has been slowed to zero, with equity and fairness for all citizens on this planet, and where our we do wouldn’t really Lionel Shriver matter and Mother environments are safeguarded and restored.” Paul Ehrlich ForMemRS Journalist and author Bing Professor of Population Studies, Stanford University Nature would take care “Overdrafts on aquifers are one reason some of our geologist of it but there are so “We need to recognise that slowing population growth is one of many of us.’’ Sir Crispin Tickell GCMG KCVO FZS colleagues are convinced that water shortages will bring the Former Director of the Policy Foresight Programme at the the most cost-effective and reliable ways of easing pressure on human population explosion to a halt. There are substitutes James Martin Institute and former United Kingdom Permanent our environment and securing a sustainable future for us all.” for oil; there is no substitute for fresh water.” Representative on the United Nations Security Council James Lovelock CH CBE FRS PhD “Population was a big issue about 30 years ago, now it’s not, Originator of the Gaia Theory Chris Packham but I suspect it will come back because it has to be discussed Adrian Hayes “Those who fail to see that population growth and climate Naturalist, nature photographer, as one of the big environmental problems of our time, it’s one Record-breaking polar explorer and adventurer, change are two sides of the same coin are either ignorant television presenter and author animal species out of control, and the awful thing is that if we speaker, coach, campaigner and author or hiding from the truth. These two huge environmental problems are inseparable and to discuss one while ignoring don’t control it then Mother Nature will do it for us.” ‘‘There’s no point ‘‘It is pointless the other is irrational.” bleating about the campaigning against Aubrey Manning future of pandas, polar climate change or bears and tigers when to ‘save the Arctic’ Jonathon Porritt CBE OBE FRSE FIBiol Founder Director of the Forum for the Future Emeritus Professor of Natural we’re not addressing without addressing the one single factor the root cause behind and former Chair of the United Kingdom Sustainable History, University of Edinburgh that’s putting more it and virtually every Development Commission ‘‘Looking across the world other environmental or pressure on the ‘‘Population raises all these questions about at present it is obvious to ecosystem than any indeed social issue we anybody with even slight face: our unsustainable religion, about culture, about male dominance in biological knowledge that other - namely the numbers on this the world and (people) get very uncomfortable human numbers are out ever-increasing size of planet. That is the real about that.’’ of balance.’’ the world’s population.’’

inconvenient truth.’’ Image courtesy of Jamie Grant 5 6 Population Matters Annual Report 17/18

DIRECTOR’S REPORT

An essential component for any campaigning Just as our reporting year started, organisation seeking to catalyse action and new research from Lund University positive changes in its chosen area of operation showed that the most ecological action any individual (particularly citizens is good planning – and that is something that of developed countries such as the we have prioritised over the past year. UK) could take to reduce their climate ‘footprint’ was to have one less child. The High Level Strategic Review ecosystems and biodiversity – including This was published with blazing undertaken over the summer and that of our own species and future headlines in the press: autumn of 2017 provided Population generations – is the most challenging Matters with a clear framework and and urgent environmental issue of ‘‘Want to fight direction of travel for our activities our time. It also presents considerable climate change? and focus. The framework and set of communications challenges. Have fewer children!’’ recommendations were endorsed by an Our ambition is to own the population overwhelming majority of our guarantor Whilst our steel mannequin ‘Big in our favour and a corresponding issue, ‘Taking PM Global’ over the declared The Guardian in admirably members in the survey we conducted Foot’ (a non-gender specific, generic step-change in the level of our activity next 3 - 5 years. Simple, yet complex, plain English! A more extensive piece in November 2017 (p.22). The review representation of Homo sapiens!) has and reach. Having been a lone voice challenging, urgent and ambitious! of research was carried out by Project and its recommendations then formed continued his progress across the for the past quarter of a century since Hence the need to plan, prioritise, and Drawdown. Its initial list of the ‘Top the foundation for developing into our country communicating the concept its founding, Population Matters is in a focus our resources where they can 100’ most effective, available solutions Strategic Plan, which sets out the key of the Anthropocene Era, ‘Girl Power’ strong position to be the pre-eminent Image courtesy of Jamie Grant achieve optimal and rapid effect. for contributing to curb climate change has also been at the forefront of our organisation addressing human areas and activities we will be focussing was refined down further to the ‘Top campaigning efforts and practical population globally, getting our voice on over the next three years Over the past year we have been 10’. When ‘Educating Girls’ and ‘Family building a professional operational team action. Our new patron, Leilani Münter, heard, pressing others to add theirs and In simple terms, our core purpose is to Planning’ are combined they rise to enabling greater strategic coherence, has gained us global media coverage, putting the population issue where it persuade policy-makers and the public number one, saving more carbon per oversight and consistency of delivery of eloquently articulating the impacts should be - at the heart of sustainability. Professor to accept and act on our patron Sir David our outputs. Alongside that, the support annum than all onshore and offshore of human population growth and the Aubrey Manning OBE, Attenborough’s common-sense statement: 24 April 1930 – and contributions of our members and wind power combined. (p.10) power and responsibility we all have to make a difference – in particular, 20 October 2018 wider supporter base remain critical to The scientific winds are blowing to our ‘‘All environmental through enabling girls and women to It is with great sadness, that as we our financial security and for adding benefit, not just those gusts around problems become easier make informed choices about their were going to press, I learnt that our value and effort to our campaigning climate change, but the collective winds to solve with fewer people, family size or indeed whether to have longstanding patron Aubrey Manning and advocacy work. There has been of academia as represented by the and harder and ultimately children at all. The discussion and died after a period of illness. We will a notable increase in the number of ‘World Scientists’ Warning’ published in impossible to solve debate was carried forward by the honour and celebrate Aubrey’s life individuals and also grant-making November 2017. Signed by over 20,000 with ever more people.’’ stars of our ‘Small Families’ campaign and achievements, especially his long bodies keen to support our work with scientists from 184 countries and across video, Anna Hughes and Emma commitment to Population Matters, The complex challenge and long-term significant donations – and we have the disciplines, the Warning is clear in its Oliff. Through our Empower to Plan in the next edition of the magazine. goal is to slow human population growth been building on that by developing and message regarding population growth: initiative we’re supporting projects that His death is all the more poignant and ultimately bring our numbers back piloting a new fundraising strategy with provide girls and women with access to for me as just before his health into balance with our planet’s available the help of an independent consultant. ‘‘It is also time to re- contraception, greater opportunity and failed I was due to visit him in resources and within the boundaries of That growing interest in and support examine and change life-choices. Scotland to discuss plans to extend its life-supporting ecosystems. for our work reflects positively on our our individual behaviors, our ‘Anthropocene’ campaign. Looking back over the year’s activities Our chosen focus on human population efforts, but also on a distinct change in including limiting our own Our deepest condolences to and events, it is evident that there has and its impacts upon the sustainability the external environment and public reproduction (ideally to Robin Maynard Aubrey’s widow, Joan, and family. been a shift in the external environment and wellbeing of our world, its receptivity to our messages. replacement level at most).’’ Director 7 73m 25 25 73m

4m 8 Population Matters Annual Report 17/18

YEAR AT A GLANCE

A High-Level Strategic Review is carried out during 2017 -18, with Over the year we add 8,000 followers to our Facebook 4m the recommendations and outcomes communicated to our members page, with73m one post reaching more than 4 million people. over the Autumn of 2017. 88% of our members73m who responded to the 25 We also attract 2,300 new Twitter followers making the consultation, agree with the 25Review’s recommendations – as do our total number of followers 50% higher than in 2015/16. Patrons and Advisory Council. p.22 25 73m 25 73m

Population Matters website Announcement 4m petition secures nearly 2,000 In April 2018, we launch of Leilani signatures asking the Natural our new crowdfunding Münter as a project, Empower Patron in May 4m History Museum to do more 4m 4m 2018, triggers to communicate the facts and to Plan, supporting 73m a cascade of impacts of the Anthropocene 73m grassroots,25 practical 73m positive stories. Era - marking the dominance of our species and25 its family planning25 projects impacts upon the planet. p.14 and making a difference where it’s needed most.

Our fundraising and In March 2018 membership team make best our conference use of the legal requirement ‘Climate Change under the General Data and Us: The Office for National Statistics Our campaign announces that the population of 4m Protection Regulation (GDPR) More Feet, video ‘Small the United Kingdom is 66.6 million Families, Small4m to contact all our supporters. More Heat?’ draws together people, and projects a population Planet’, released Reminding people of who we are, what we do of nearly 73m by 2041. Its principle in September 2017, and why (if they haven’t already) they should an international panel and long term projection shows no is viewed more join us: 159 people set up a new membership and diverse audience to examine the end to population growth over the than 50,000 times. relationship between population p.16 over 1,200 signed-up to receive general updates 4m coming century. and global warming. p.16 confirming that PM represents their voice.p.23

UK government launches ‘A Green Future’, its 25-year plan A public opinion survey commissioned by PM from YouGov for the environment. The plan fails to mention human finds that 74% of those surveyed believed the government population. Following73m a submission in response, should have a national strategy for addressing population, 25 PM is invited to a meeting with the key civil servant with 63% supporting the setting of targets for overall responsible for the report, where we press for action. numbers a key plank of our proposal for the UK (indeed all countries) to have a Sustainable Population Policy. p.15

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4m 10 Population Matters Annual Report 17/18

THE CONTEXT AND ISSUES

Over the past year there have been some notable shifts in public discourse around the population issue. Published research and other interventions by scientists and academics have provided confirmation, collateral and credibility to our agenda and concerns.

These include:

Proceedings of US National Academy greenhouse gas emissions and so and Family Planning are ranked at of Sciences, (July 2017) published help curb climate change. The study numbers 6 and 7 when combined, given research describing a ‘biological concludes that the most effective action their overlap, these rise to number annihilation’ of wildlife in recent is to choose to have one fewer child 1, saving more Gigatonnes of carbon decades means a sixth mass extinction… (especially in developed countries), per annum than all onshore and [is] underway and more severe than amounting to twenty-times the reduction offshore wind power combined. The previously feared.’ Human population of any other available action - affirming coordinator of project Drawdown, Paul growth is cited as a key driver. PM the focus of and analysis behind our Hawken describes those two positive Patron Paul Ehrlich is one of the Smaller Families campaign. interventions as ‘No Regrets’ Solution. lead authors. Project Drawdown published their World Scientists’ Warning to Humanity Lund University (July 2017) published evaluation of the top ten most effective, (November 2017) Perhaps most a study comparing the eco-actions available solutions for contributing to powerfully of all, 25 years on from a individuals can take to reduce their curb climate change. Educating girls previous environmental warning by

leading scientists, a group of concerned The Warning highlights population ‘‘Educating girls lays a scientists issue a ‘Second Notice’. This as a primary driver, “It is also time to foundation for vibrant TONNES OF CO2-EQUIVALENT PER YEAR FOR ‘World Scientists’ Warning to Humanity’ re-examine and change our individual lives for girls and women, ONE PERSON UNDERTAKING EACH ACTION states that, behaviors, including limiting our own their families, and their reproduction (ideally to replacement communities. It is also ‘‘By failing to adequately limit level at most).” one of the most powerful population growth, reassess levers available for avoiding the role of an economy rooted The accompanying signatory has (at emissions by curbing in growth, reduce greenhouse time of writing) been endorsed by population growth. Women gases, incentivize renewable over 20,000 scientists from more than with more years of education energy, protect habitat, 180 countries and across multiple have fewer and healthier restore ecosystems, curb disciplines. Population Matters is children, and actively manage pollution, halt defaunation, part of an international partnership their reproductive health.’’ and constrain invasive alien promoting the Warning more widely. species, humanity is not Project Drawdown taking the urgent steps needed to safeguard our imperilled biosphere.’’

11 Source: Seth Wynes and Kimberly Nicholas, 2017 12 Population Matters Annual Report 17/18

STRATEGIC OVERVIEW STRATEGY AND BUSINESS MODEL

Vision Values Strategy Education Resourcing Our vision is of a future with decent living standards Our long-term goal is to achieve a level Public education activities develop We will ensure that Population Matters We believe that: for all, a healthy and biodiverse environment, and a of public awareness and governmental awareness of population sustainability has the human and financial resources - Unsustainable population growth contributes to stable and sustainable* human population. action on overpopulation and and ways of addressing the problem to meet its purposes through: the environmental degradation, resource depletion, poverty unsustainable consumption equivalent in order to support our campaigning effective engagement with members *Achieving sustainability requires: and inequality. to that achieved for climate change. Our and behavioural change activities. As and the public to maintain and grow - living within the constraints of renewable resources. - Everyone has duties to the community and to future principal focus will be education and resourcing and opportunities allow we membership; sustaining, increasing and generations to act in ways that do not undermine the - the convergence of living standards both within and awareness-raising amongst the general will focus our educational activities diversifying income from membership protection, fulfilment and advancement of fundamental between societies. public and civil society in order to on reaching audiences and achieving and other sources; ensuring that the rights and freedoms. create the necessary grassroots support objectives identified in the HLSR and organisation is appropriately staffed - reducing over-consumption. - In a world of limited resources, our reproductive and and actions for effective political subsequent Strategic Plan. (within budgetary constraints) to engagement. This principal focus will support its operations and development; - respecting the natural ecosystems on which all life consumption choices are of critical importance to Research be supported by other work strands and optimising the support and enthusiasm on earth depends. discharging these fundamental moral duties. Our research programmes develop and these are set out below. of our volunteers’ efforts. promote access to the knowledge and - Everyone has a right to a standard of living adequate for science of population sustainability, health and well-being, and to live in an international order in As referred to earlier, the Board, A fundraising strategy was drawn up essential for a sustainable future. They which fundamental rights and freedoms, including gender, working with staff, members and by an external consultant and has been will integrate global and local aspects sexual and reproductive rights, can be fully realised. others, completed a High Level Strategic piloted with encouraging results to date Review (HLSR) of the organisation’s and include material in support of our through this year. strategy, structures and activities to campaigning, such as forecasting the Mission Purpose Governance Population Matters is a membership charity that addresses optimise our use of resources and impact of continued population growth. Our mission is to create a level of public awareness We will meet our legal obligation population size and environmental sustainability. We achievement of objectives. Its outcomes, and policy action on overpopulation and unsustainable Communications to conform to company and charity campaign, inform, undertake research and do all we can to recommendations and proposed consumption that is equivalent to, or exceeds, that We will ensure that the organisation law and in line with our articles encourage an open, fair-minded and constructive debate actions have been translated into an achieved for climate change. disseminates a co-ordinated and of association. We will review and organisational Strategic Plan – which about population. consistent message by developing and strengthen our management of risks, will be outlined at the 2018 AGM. We promote smaller families and sustainable consumption implementing our communications including those relating to operations, across the world, to achieve a healthy planet and a decent Campaigning, raising strategy. Priority work this year is information, and organisational and standard of living for all. awareness and research a review and refresh of our website, personnel sustainability; review and, Campaigning and advocacy will support overall messaging, branding, where necessary, propose amendments Our goals include enabling universal access to family the principal focus. Our responses to organisational character and ‘voice’ to the articles of association at least planning services, an end to gender discrimination and a transient topical issues will link them to conveyed online (influencing all PM every ten years; and engage regularly convergence in living standards. national and global population growth communications). with members and supporters. and, where possible, to our principal Developing alliances Business model focus. We will concentrate on matters We will work with partner organisations Our funding comes mainly in the form of that resonate with our members and the to pursue mutual goals, demonstrating membership fees, individual donations wider public, whilst always keeping in the impact of population on other issues. and legacies. We have increased our mind the global context. outreach to and engagement with We are committed to ensuring that charitable trusts and other grant-making our consumption in terms of resource bodies in line with the fundraising use, travel and waste is as sustainable strategy. Overall we are working to as possible and this is reflected in our increase the breadth, diversity and depth expenses policy. of potential funding sources.

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ACTIVITIES AND PERFORMANCE

Campaigning Public support 63% supported the setting of targets for population – a Welcome to the Anthropcene The director of Kew Gardens responded: Sustainable Population Policy In June 2018, following the announcement by the Office for key plank of our proposals. Exactly half of those surveyed World Population Day falls each year ‘I agree entirely that this is an extremely The start of 2018 saw the UK National Statistics (ONS) that the UK population has topped believed the current population of the UK to be too high on 11 July, at the start of our reporting important issue and that building government publish ‘A Green Future’, 66 million people, we commissioned a nationwide YouGov and 64% considered the rate of future population growth its 25-year plan for the environment. period. This year, Population Matters public understanding of the issue and projected by the ONS to be too high – an increase from 66m Despite some ambitious and eye- poll to assess the level of concern about the population issue, launched our new campaign, “Welcome mitigating actions is critical.’ to 73m in the next 23 years. Only 2% thought either the catching goals, the plan failed to address and public support for action to address it. to the Anthropocene”, highlighting the current population or rate of future growth was too low. The campaign also marked the first time human population at all. Following a impact of human population growth on The key finding of our poll was that 74% of people surveyed Population Matters has run a petition comprehensive submission in response the natural world, and its contribution believed the government should have a national strategy for The poll reinforced that the issues of concern to us are shared on our own website, securing nearly to the consultation by Population by the public, providing vital leverage for our lobbying to what scientists are now calling the addressing population, with just 7% opposing the idea. 2,000 signatures. Matters, in which we highlighted the campaign as it develops. Sixth Mass Extinction. The central Sustainable Population Policy that message of the campaign is embodied in we initially launched in 2017, we were Question: The Office for National Statistics projects that in Question: Generally speaking, do you think the government should, Big Foot, our life-sized metal sculpture invited by Secretary of State Michael 2041 the population will increase from 66 million now to 72.9 or should not, have a strategy to address population in the UK? of a human being fabricated from a Gove to meet with his team, notably million. Generally speaking, do you think this rate of population matrix of hundreds of steel babies the senior civil servant and author of ‘A growth is too high, too low or about right?: Should have squashing the life and diversity out of Green Future’. Too high Too low About right Don’t know Planet Earth (so representing the 11,500 Shouldn’t have The meeting was a sobering, but useful 100 Don’t know of us added to the global population insight into the challenges of securing 80 every hour and our increasingly heavy government attention on the issue, with TOTALTOTAL - 74, 7, 18 CONSERVATIVECONSERVATIVE 86, 4, 10 LIBLIB DEM DEM 75,5,20 ‘global footprint’ as a species on the civil servants highlighting the practical 60 planet). Big Foot travelled widely over difficulties in gaining traction when the 40

the year and drew positive attention and issue cuts across numerous ministerial 20 departments and, most importantly, support wherever he went. Our campaign 0

the almost certain resistance from the MEN 65+ launched with his appearance outside the TOTAL LEAVE 18-24 25-49 50-64 LABOUR LIB-DEM REMAIN WOMEN LABOURLABOUR 68, 11, 20 REMAINREMAIN 70, 11, 20 LEAVELEAVE 83,4,13 Treasury, which apparently still holds Natural History Museum, accompanied CONSERVATIVE to the old economic shibboleth that any by an exclusive article in The Times. Too high Too low About right Don’t know curbing of population growth would be All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1,693 adults. Fieldwork was undertaken between 28th – 29th June 2018. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+). Graphs supplied courtesy of Miller Designs. In response to a letter from PM patrons’ detrimental to economic growth. Professor Aubrey Manning and Chris Practical Action Packham, the museum’s director, In April 2018, we launched our new improve their own lives, but naturally because of the range and influence of We also obtained additional and Sir Michael Dixon wrote: crowdfunding project, Empower to DON'T KNOW bringsMALE down birth rates – helping the outlets, but because of the depth exclusive coverage in The Times for our NOT APPLICABLE – I DO NOT THINK THERE ARE ANY NEGATIVE EFFECTS OF POPULATION GROWTH Plan, through which our supporters and tackle the wider issue of unsustainable and nature of the reports. population policy opinion poll. Three ‘Understanding man’s FEMALE OTHER the wider public can donate directly to population growth. To date Empower INCREASES IN LettersTRAFFIC CONGESTION to the Editor by Robin Maynard relationship with and The announcement of Leilani Münter grassroots, practical family planning 18-24to Plan has raised funds (with PM INCREASES IN wereUNEMPLOYMENT published in The Guardian impact on the natural as a patron, triggered a cascade of SHORTAGES OF NATURAL RESOURCES SUCH AS WATER projects, making a difference where it’s making up any shortfall) for projects in over the course of the year. We also world is central to our 25-49 positive stories examining the choice IMPACT ON QUALITY OF LIFE needed most. Worldwide, an estimated Guatemala (WINGS Guatemala), Kenya Big Foot also appeared at the landmark DAMAGE TO THEreceived NATURAL ENVIRONMENT coverage on UK population public programme and our 50-64 to become child-free for environmental scientific research... where Livestock and Extinction conference 200 million women do not have access to (CHASE Africa), and closer to home in HOUSING SHORTAGESstatistics, OR INCREASES as IN HOUSEwell PRICES as having an opinion reasons, including coverage in The TimesIMPACT ON PUBLIC SERVICES SUCH AS HEALTH AND EDUCATION appropriate, Population organised by Compassion in World basic family planning and are not able to Nottinghamshire65+ (You Before Two). piece published in the i newspaper in choose when or whether to have children. (with an accompanying editorial), The Farming and WWF in November. Our 0 20 40 60 80 100 response to the Duke and Duchess Matters is certainly an Press and media Guardian, Daily Mail, BBC, Sky News director Robin Maynard, and a number of Cambridge announcing they were organisation we would Empowering women and meeting This reporting year marked one of and BBC Radio Scotland. Leilani also of invited speakers subsequently, raised their unmet need for family planning having a third child. wish to consult and Population Matters’ most successful represented us in a swathe of other the issue of population during the event. not only gives them the chance to potentially work with.’ ever for media coverage – not simply broadcast stories internationally.

15 16 Population Matters Annual Report 17/18

Education and communication GOVERNANCE In September 2017, we launched our video, ‘Small Families, Small Planet’, targeted at a younger audience and focusing on the positive impacts of choosing a smaller family size. Registration details Board activities and composition The film uses animations to reveal the facts about our Population Matters is controlled by its governing document, Meetings numbers, our consumption and the importance and benefits a deed of trust, and constitutes a limited company, limited by The Board held four standard meetings during the year of bringing down family size in both the developing and guarantee, as defined by the Companies Act 2006. Until 2011, and in addition participated in a training session on trustee the developed world. It records the authentic reactions Population Matters was known as the Optimum Population responsibilities and the new Charity Governance Code of randomly selected young people as the information is Trust, which remains the registered name. delivered by the charity’s lawyers. projected on a screen in front of them. Registered company number: 3019081 (England and Wales) Committees There is one Board committee, the investment committee, Eliciting spontaneous reactions of A landmark event in the year was our conference in March, Registered charity number: 1114109 which is chaired by the honorary treasurer. In addition, the amazement and horror, the film features ‘Climate Change and Us: More Feet, More Heat?’. It brought Registered office: 135-137 Station Road, London E4 6AG, Board has delegated authority to working groups to consider together an international panel of experts and campaigners. participants reflecting on the impacts of United Kingdom specific aspects of the charity’s operations (EmpowerToPlan, The conference explored the relationship between climate their own choices about family size. The governance, guarantor member input system, Advisory change and population, and examined how ending population film, and multiple shorter edits used on Council, campaigning, finance, new website and research). our social media, have been viewed more growth could contribute to efforts to hold temperatures steady. than 50,000 times. The event was very well-attended (despite taking place just as Power Board Director the ‘Beast from the East’ extreme weather hit the UK disrupting ADVOCACY travel) and received by a diverse audience, many new to Making population concern alliances X population campaigning as well as existing PM supporters. Making other alliances X The presentation from Professor Peter Wadhams, a world Responding to consultations X authority on Arctic sea ice (and its decrease) was particularly COMMUNICATIONS apposite, as he was able to show up on the screen the dramatic Setting policy X fluctuations in the Arctic weather system – the cause of the Issuing statements X ‘Siberian’ conditions gripping the UK at the time of the conference. Issuing reports after consulting relevant Board members X The year also saw the development of new graphics and FINANCE AND FUNDRAISING infographics to convey the population message more clearly Membership termination or refusal X and quickly to wider audiences. These proved very successful Membership terms and conditions X on social media, reaching hundreds of thousands of people Opening/ closing bank accounts X over the course of the year. Population Factfulness briefing Transferring funds between PM accounts X responding to the publication of Hans Rosling’s posthumously Setting budgets X published book Factfulness utilised many of those graphics. Contracts of over £3K (£5K sup. by chair and treasurer) (incl. VAT) X Synthesising the key arguments, we provided a well-received (Items over £2K to be reported) (Administrator £500) (incl. VAT)* set of counter-facts demonstrating that Rosling’s reassurances Tendering procedures X on population were ill-founded and potentially dangerous; Making funding applications X especially in largely excluding the evident environmental Agreeing contractors’ personal expenses X impacts of human population growth. Agreeing director’s personal expenses X (Chair) In the reporting period, we have added 8,000 followers on HUMAN RESOURCES Facebook, while seeing our most successful post reach more Commencing and ending contracts X than 4 million people. We have also attracted 2,300 new Changes to contract conditions X Twitter followers, with the total number of followers Directing staff and volunteers X now 50% higher than in 2015/16. Selecting staff and volunteers X STRATEGY AND GOVERNANCE Adoption of strategy X Approval of annual report X 17 18 Population Matters Annual Report 17/18

Officers during year Karin Kuhlemann Date of first Date of resignation No. of Board meetings attended A public sector regulatory lawyer and part-time PhD student Chair – Terry Murphy appointment if during the year during the year as a Board member at University College London, researching political theory Vice chair – Fiona McKenzie Maggie Avison 15/10/2011 - 4 out of 4 and law about the right to procreate and its implications for The Vice chair acts as the senior independent director. population policy. Stephen Bown 07/11/20 0 9 - 4 out of 4 Honorary treasurer – Percy Kelland Andrew Macnaughton Harry Cripps 07/11/20 0 9 - 4 out of 4 Directors during year Andrew is a former career Army officer now fully committed to the environmental and developmental charity sectors. John Davies 10/10/2015 - 4 out of 4 Maggie Avison His MSc studies in Environmental Management involved Claire Kemble 21/10/2017 12/05/2018 2 out of 2 Maggie has a background in animal welfare and research into barriers to including population as a factor in environmental charities including World Animal Protection, policy-making. He has held the positions of Treasurer and Karin Kuhlemann* 12/10/2013 21/10/2017 0 out of 1 and academic qualifications including an MSc in Social Chair with Population Matters. He is now Chair of the Board Andrew Macnaughton* 10/10/2015 09/12/2017 2 out of 2 Cognition at UCL, where she explored the social judgement of Trustees of the Onaway Trust. and behaviour of individuals. She is currently working as a Fiona McKenzie* 17/02/2015 - 3 out of 4 Fiona McKenzie freelance researcher in the charity sector. Fiona worked in investment banking and went on to run her Terry Murphy* 21/10/2017 - 3 out of 3 Stephen Bown own practice in alternative medicine. Her background in Emma Olliff 21/10/2017 2 out of 3 Steve is a semi-retired Professor of Medicine at University finance and holistic medicine led her to ‘look at the whole’ College London, now focusing on environmental problems, and appreciate the need for we humans to address our Ascanio Vitale 10/10/2015 - 4 out of 4 particularly overpopulation. He has a keen interest in ever-increasing numbers. As Vice Chair, she has been busy * Members of the investment committee education and jointly supervises MSc dissertations at the LSE supporting the new chair and building relationships with Business School on population related topics, as well as giving other organisations and major donors to enable us to do our presentations in schools and to a wide range of adult audiences. work more effectively. Harry Cripps Terry Murphy Appointment process Skills and recruitment Harry is a chemical engineer and chartered environmentalist In a career that has included the Royal Navy, financial Elections to the Board are held annually at our Annual The Board seeks to encompass functional skills and with over 35 years of process industry experience. As an services and software, Terry has held a variety of senior General Meeting. The Board has a responsibility in terms experience relevant to the activities of the charity, in addition independent consultant, he specialises in energy efficiency, executive roles and more recently has worked in a consultancy of good governance and succession planning to find, qualify to those with a strategic skillset and regularly reviews Board water and waste minimisation and development of role with small businesses and organisations, helping them to and recommend appropriate candidates. The Board seeks skills and contributions. It seeks to be diverse as to gender, sustainable process technology. During his time as a trustee, think strategically and plan for success. His involvement with candidates with commitment, good judgement and relevant age, social background and ethnicity but recognises the he has played an active role, attending all board meetings and Population Matters has included working with the High Level skills who will improve representation of significant socio- challenges in achieving this. Recent additions have included providing continuity whilst helping Population Matters steer Strategic Review process and taking on the role of Chair. demographic segments. However, any guarantor member those with skills in campaigning, communications and a course through a period of on-going development including Emma Olliff nominated by another guarantor member can stand for strategic planning, as well as those representing a younger changes of Chair and CEO/Director. Emma is a marine biologist with a Masters degree in election. Board members may be co-opted during the year, demographic. New Board members are provided with an John Davies biological diversity, who now works in farming. She is but their appointment must be confirmed by the Annual induction covering the organisation and their responsibilities, John is a retired teacher with experience in business. He has involved with a project called RegenerEat, which aims to General Meeting. including company and charity law. been involved in setting up and running local groups and has reconnect people with their ecosystem through their food, Duration and maximum term Conflict of interest and remuneration been a keen champion of Population Matters’ Empower to Plan supporting regenerative agriculture and building resilient, The term of office is a maximum of one year, renewable No Board member has a pecuniary interest in the activities of project. He believes in the importance of working to develop holistic food systems. She has appeared in our video ‘Small measurable, effective engagement given the decreasing time Families, Small Planet’ and is a regular spokesperson for by appointment at the Annual General Meeting. If the the organisation. No Board members are remunerated other scale we have in which to halt environmental degradation. Population Matters. Board recommends a Board member be appointed for than for modest expenses. No Board member, or other person a tenth or further consecutive years, it must justify that related to the charity, had any personal interest in any contract Claire Kemble Ascanio Vitale recommendation in the Annual Report. If a Board member or transaction entered into by the charity during the year. Claire is a Programme Director for a strategic medical With a background in engineering, Ascanio has worked as an stands down for a year and then stands for election, the communications agency, where she develops integrated energy and climate campaigner for Greenpeace and WWF. communications programmes involving the delivery of complex He is now the chief executive of Stop CO2, an engineering following year is treated as a first year. data to a range of stakeholders. Prior to becoming a trustee, consultancy focussed on energy efficiency and environmental she had have worked with Population Matters on a voluntary sustainability and Flyzen, a company that explores the impact basis to support events and was involved with the initiation and of aviation on climate change. running of the Population Matters London Group.

19 20 Population Matters Annual Report 17/18

AUDIT, BANKERS AND RISK STAKEHOLDERS AND STAKEHOLDER ENGAGEMENT

Audit Risk Increased Advisory Council Public Benefit An increasing proportion of our income Audit committee Risk management Population Matters operates in the complex field of population The Board confirms that it has complied with the duty in is coming from a small number of As a relatively small charity an audit is The Board has a duty to identify and and sustainability to which many academic disciplines are section 17(5) of the Charities Act 2011 to have due regard large donations and legacies. This not required and consequently we do review the risks to which the charity concentration means that income is relevant, and to fulfil our function effectively we need ready to public benefit guidance published by the Commission not have an audit committee. is exposed and to ensure appropriate less predictable and potentially more access to trusted sources of specialist advice. We call on our in exercising their powers and duties. The Board believes controls are in place to provide An independent examination of the project based. We have recognized this Advisory Council to give us an independent perspective on that the activities of the charity, in education, research and reasonable assurance against fraud financial statements is undertaken, in our planning and have engaged a our strategy, performance and major decisions. The High advocacy, insofar as they contribute to the achievement of and error. A review of principal risks overseen by our treasurer. fundraising consultant to help ensure a Level Strategic Review, referenced elsewhere in this report, stable and environmentally sustainable human population is included in the papers of each Board greater diversity of income streams and included amongst its recommendations ‘Revitalising and levels and thus environmental sustainability, have a clear Internal audit meeting and we maintain a risk register, an optimisation of overall income. utilising the Advisory Council (and Patrons) to provide expert public benefit and are becoming ever more relevant. The We do not believe that a formal internal which is reviewed at least annually. oversight and enhance our credibility’ – a working group ‘Strategy and Business Model’ (p.13) outlines the strategy audit function is required at this stage Insurances Top risks comprising Board members and other stakeholders has been employed for meeting our charitable purposes and details of in our development. We hold the following insurances with: As with most charities, the key risks set up to address this recommendation. the activities we have undertaken during the last year and the CaSE Insurance Independent examiner have been identified as failing to impact they have had can be found in ‘The Year at a Glance’ Manor House, 19 Church Street The independent examiner is Keith demonstrate effectiveness in achieving Leatherhead, Surrey (p.8) and elsewhere throughout this report. Hopson FCA of: charitable goals, reputational risk and KT22 8DN Findlay, Wetherfield, Scott & Co. the loss of key personnel. Action has 135-137 Station Road, been taken to reduce the likelihood and - Employers’ liability London E4 6AG impact of these risks. - Public liability Advisory Council members - Products liability The independent examiner is fully Changes to risk - Legal expenses Martha Campbell PhD John Rowley independent of the company and its Reduced - Equipment breakdown Lecturer at the University of California – Berkeley School of Founder/Editor of www.peopleandplanet.net and former personnel. Funds are spread across a number of - Trustee indemnity/ Directors Public Health and Board member of World Health Partners Editor, People magazine (International Planned Parenthood institutions, reducing the risk arising We have a longstanding relationship & Officers liability in New Delhi, the Margaret Pyke Trust in London and Federation). with our independent examiner and from institutional failure. the African Institute for Development Policy in Nairobi. Going concern William Ryerson believe that as he fully understands our Internal communications and file Previously the director of the population program of the We are of the opinion that the charity Founder and president of the US based Population Media business and operations and has a good storage are increasingly carried out David and Lucile Packard Foundation. is viable and can be considered a going Center, William has worked to promote population working relationship with us, he should via a cloud-based team collaboration concern due to reserves well in excess Patrick Curry PhD stabilisation for four decades, with an emphasis on social continue in this role. system, whilst our CRM system is of expected operational requirements, Honorary Research Fellow in the Department of Archaeology change communications. maintained on a secure virtual private The independent examiner provides a rising income, predictable and and Anthropology at the University of Wales – Lampeter and server, reducing the risk arising from Valerie Stevens limited payroll and other administrative controllable expenditure requirements author of Ecological Ethics: An Introduction, Polity, 2011. loss of personnel or information. Former Chair of Population Matters, involved in Friends of services to the company. These are not and robust risk management Clifford Garrard the Earth for twenty years, five of them as an elected Board of material financial interest to the Reputational risk has been reduced by the procedures. Executive Director, Population Institute Canada, and formerly member, has great experience in political campaigning. independent examiner. professionalisation of our communications Remuneration Director of Canada’s Foreign Service Middle East Relations and messaging, and the engagement of Peter Wadhams ScD Bankers There is no remuneration committee Division. an external communications agency to Professor of Ocean Physics, and Head of the Polar Ocean CAF Bank Barclays or formal executive remuneration provide best-practice guidance on our core Physics Group in the Department of Applied Mathematics 25 Kings Hill Ave. Bank plc. policy. The Board reviews the Rajamani Nagarajah messages and language. Kings Hill Corporate Office prevailing market rate in determining Health and development consultant to the European and Theoretical Physics, University of Cambridge. He is the West Malling Leicester A human resources review has been remuneration. Commission and former Director of Population Concern. president of the International Association for the Physical Sciences of the Oceans Commission on Sea Ice and Coordinator ME19 4JQ LE87 2BB undertaken, and operational policies Jane O’Sullivan PhD for the International Programme for Antarctic Buoys. and guidelines continue to be improved Executive Committee Member, Sustainable Population and extended, reducing risk in a number Australia, Honorary Senior Fellow, School of Agriculture and of areas. Food Sciences, Faculty of Science, the University of Queensland. 21 22 Population Matters Annual Report 17/18

Guarantor Members Operational Team Supporters & Volunteers

Population Matters is a company limited by guarantee. Our Our team is comprised of staff and contractors. Population Matters is fortunate to have an enthusiastic and they were most interested in, as well as finding out what sort guarantor members, broadly equivalent to shareholders, are The following were engaged during the financial year: committed cohort of supporters, whose contribution across of activities they would like to take part in. kept informed about our activities and performance through a range of activities is invaluable. The number of supporters Alistair Currie – Head of Campaigns and Communications Current and lapsed members were presented with a list of regular reports from the Chair and Director, as well as who contribute time through running and attending local Tessa Dickinson – Campaigns and Projects Officer topics and asked to tick those they were ‘most interested’ in. monthly updates and the bi-annual magazine. We encourage groups, letter writing, organising our education group, Information was provided by some 1350 individuals, of whom them to express their views and consider these in making Julie Lewis – Head of Compliance and Supporter Services helping us to run stalls, fairs and other activities runs into 70% were current members and 30% were lapsed members our decisions. We have consulted our guarantor members Robin Maynard – Director hundreds and enables us to amplify our voice to disseminate (many of whom re-joined as a result of the exercise). on the outcomes of our High Level Strategic Review and Rachel Musk – Donor Development and Database our vital message. encourage them to put forward suggestions for activities and The results demonstrate that PM supporters are interested Co-ordinator We took the opportunity of the introduction of the General opportunities. We have developed a system for processing and in multiple fields, but top of the list, unsurprisingly, is global David Samways – Journal editor Data Protection Regulation (GDPR) to reach out to our wider evaluating these proposals, for presentation to the Board and growth, followed by UK population growth. supporter base, including former members, to see what topics have provided an online forum for guarantor members. This Catherine Stott – Magazine editor year we separated our AGM from our supporters conference, Our work also benefitted enormously from the skills Current members are most interested in: Lapsed members are most interested in: to give a better opportunity to share the outcomes of the High and contributions of a number of part-time interns Level Strategic Review with our guarantor members. who were paid the London Living Wage. 100% 100%

High Level Strategic Review (HLSR) Survey of Population Matters 130 Guarantor Members We consulted our Advisory Council and our Patrons on our High Level Strategy Review, and carried out an online survey 7% 7% of our guarantor members. 57% of Guarantor Members completed the survey.

I disagree I disagree 0% 0% I have no I have no opinion opinion am unsure 3% am unsure 3% 8% 2% 2% 4%

0% 0% To what extent do urrent eer ape eer To what extent do you you agree that the agree with the further HLSR process, as led work identified to Global population growth UK population growth Natural environment Climate change by the Board, was a implement the valuable exercise to Sustainable living Consumption Education Family planning recommendations undertake Policy & politics Women’s rights Developing World Research Campaigning Public services

94% 88% 4

I agree I agree

The five key recommendations were: 1. Understanding and presenting itself confidently, 4. Revitalising and utilising the Advisory Council clearly and primarily as a population concern. (and Patrons) to provide expert oversight and enhance our credibility. 2. Working always from within a global perspective. 5. ‘Picking our battles’ when it comes to reputational risk. 3. Updating current governance structures to optimise effectiveness. 23 24 Population Matters INCOME Annual Report 17/18 INCOME INCOME FINANCIAL SUMMARY INCOME We rely on the generousStatement donations of Financial and legacies Activities of our for supporters the Year Ended to fund 30th our June activities. 2018 We rely on the generousSignificant donations one off and donationsFor legacies notes and or of furtherlegacies our information,supporters can result please to in fund see volatility full our financial activities. but ourstatements income is We rely on the generousSignificant donations one off donations and legacies or legacies of our supporters can result in to volatility fund our but activities. our income is Review of financial position We relyReserves on the generous and investments donations and legacies ofincreasing our supporters on an underlyingto fund our basis.activities. Unrestricted Restricted 2018 2017 Significant one increasingoff donations on oran legaciesunderlying can basis. result in volatility but our income is funds (£) funds (£) Total funds (£) Total funds (£) Significant one off donations or legacies can result in volatility but our income is The year ended 30 June 2018 was very successful in terms Reserves increasing on an underlying basis. INCOME FROM of finances, with total income increasing by £260,289, increasingThe purposeon an underlyingof reserves is to basis. ensure sufficient funds for expenditure up by £31,950 and a surplus being generated of the continuing operation of the organisation in the event of Donations 313,009 60,912 373,921 202,970 £147,876, compared to a deficit in the previous year of £80,463. risks manifesting. We hold sufficient reserves to protect our Gift aid Income Breakdown 22,835 7,721 30,556 23,502 Income Breakdown operations from the consequences of a range of identified £600,000 Grants 1,500 Total reserves increased by the surplus generated in the year, Income Breakdown - - - risks and to provide funds to take advantage£600,000 of opportunities. rising from £535,928 at 30 June 2017 to £683,804 at 30 Income Breakdown Legacies 166,788 - 166,788 81,860 £600,000 June 2018. Unrestricted reserves at the year-end amounted The desired minimum level of unrestricted reserves is - £600,000 Other trading activities 848 848 1,170 to £613,525, considerably in excess of the minimum level currently set at £280,000. At the year-end, unrestricted Investment income 568 4,259 4,827 5,649 required per the charity’s reserves policy, although this reserves were £613,525, £333,525 in excess of the minimum figure includes a single legacy of £130,000 that has not yet required level. However, £130,000 of this represents a legacy Total 504,048 72,892 576,940 316,651 been received. This level of reserves places the charity in that was recognised in accordance with generally accepted £450,000 EXPENDITURE ON a very good position to continue to press ahead with the accounting principles, but not yet received. Excluding this £450,000 Raising funds 71,099 7,534 78,633 38,849 implementation of its strategy to achieve the charity’s goals amount, unrestricted£450,000 reserves at the year-end amounted Campaigning 143,205 4,623 147, 828 134,544 and objectives. £450,000to £483,525, £203,525 in excess of the minimum amount Income and expenditure required per the agreed reserves policy. The trustees Raising awareness 154,206 32,472 186,678 204,797 have decided to use some of these excess reserves in the Research 15,925 - 15,925 18,924 Income increased year on year by £260,289 (82%) to forthcoming year to advance the charity’s strategic aims and £576,940, principally as the result of a single large donation Total 384,435 44,629 429,064 397,114 plan to run a deficit in the year 2018/19. £300,000 of £100,000 and a legacy, recognised but not received as at Investments £300,000 NET INCOME (EXPENDITURE) 119,613 28,263 147,876 (80,463) the year end and amounting to £130,000. INCOME We hold an investment£300,000 of £100,000 in ethically-based Membership has continued to increase and we’ve continued to £300,000 managed equity funds with: RECONCILIATION OF FUNDS We rely on the generous donations and legacies of our supporters to fund our activities. participate in sponsored events, to advertise selectively and to BMO Global Asset Management Total funds brought forward Significant one off493,912 donations or legacies can42,016 result in volatility but535,928 our income is 616,391 staff stalls at various fairs and gatherings. increasing on an underlying basis. Exchange House Total funds carried forward 613,525 70,279 683,804 535,928 Expenditure increased by £31,950 (8%) to £429,064. This Primrose Street £150,000 net rise reflects a number of factors and changes in the year, London EC2A 2NY £150,000 Income Breakdown including additional staffing and fundraising costs, as well £150,000 Income breakdown £600,000 We also have cash funds spread across a number of deposit- as an increase in campaigning costs as the result of specific £150,000 We rely on the generous donations and legacies of taking institutions. The investment objective is to provide the campaigns such as the Anthropocene and Sustainable our supporters to fund our activities. Significant best overall return for our funds consistent with an acceptable Population Policy campaigns, coupled with a reduction in one-off donations or legacies can result in volatility level of risk and protect the real value of our reserves. Our governance and general costs which were much higher in the but our income is increasing on an underlying basis. £450,000 investment policy is available on request and addresses risk, previous year due to the costs associated with the departure £0 asset allocation, liquidity requirements, time requirements of the previous director. £0 FY 13/14 FY14/15 FY 15/16 FY 16/17 FY 17/18 and ethical considerations. At£0 the year end the market valueFY 13/14 FY14/15 FY 15/16 FY 16/17 FY 17/18 of these£0 investments was £143,917, anFY increase 13/14 of £8,370FY14/15 (6%) FY 15/16 DonationsFY 16/17 FY 17/18Gift Aid Legacies Other on the opening FYvalue 13/14 of £135,547 FY14/15and an increase ofFY £43,917 15/16 DonationsFY 16/17 FYGift 17/18 Aid Legacies Other £300,000 (44%) on the original investment. Donations Gift Aid Legacies Other Donations Gift Aid Legacies Other

£150,000

£0 FY 13/14 FY14/15 FY 15/16 FY 16/17 FY 17/18 25

Donations Gift Aid Legacies Other 26 Population Matters HOW MANY OF US THERE ARE Balance Sheet at 30th June 2018 HOW MUCH OF THE PLANET WE USE For notes and further information, please see full financial statements

Unrestricted Restricted 2018 2017 POPULATION: funds (£) funds (£) Total funds (£) Total funds (£) 1970 3.7BN EXPENDITURE FIXED ASSETS 29 DECEMBER OVERSHOOT: EXPENDITURE Intangible assets 163 - 163 250 (DAY 363) 1.01 Tangible assets 967 - 967 240 EXPENDITURE We rely on the generous donations and legacies of our supporters to fund our activities. 1,130 - 1,130 490 EXPENDITURE We rely on the generousSignificant donations one off donationsand legacies or legaciesof our supporters can result to in fund volatility our activities.but our income is POPULATION: CURRENT ASSETS 1980 4.4BN We rely on the generousSignificant donations one and offincreasing donationslegacies ofon or our an legacies underlyingsupporters can result basis.to fund in volatilityour activities. but our income is 3 NOVEMBER Debtors 166,940 2,450 169,390 104,732 OVERSHOOT: We rely on theSignificant generous onedonations off donationsincreasing and legacies or legacieson ofan our underlying can supporters result basis. in tovolatility fund our but activities. our income is (DAY 308) 1.18 Investments 100,000 - 100,000 100,000 Significant oneincreasing off donations on an or underlying legacies can basis. result in volatility but our income is Cash at bank Expenditure Breakdown 377,256 70,229 447,485 367,066 increasing on an underlying basis. POPULATION: £500,000 Expenditure Breakdown 644,196 72,679 716,875 571,798 1990 5.3BN £500,000 Expenditure BreakdownCREDITORS 11 OCTOBER OVERSHOOT: (DAY 284) 1.28 £500,000 Expenditure Breakdown Amounts falling due within one year (31,801) (2,400) (34,201) (36,360) £500,000 NET CURRENT ASSETS 612,395 70,279 682,674 535,438 POPULATION: £375,000 6.1BN TOTAL ASSETS LESS CURRENT LIABILITIES 613,525 70,279 683,804 535,928 2000 £375,000 23 SEPTEMBER OVERSHOOT: NET ASSETS 613,525 70,279 683,804 535,928 (DAY 267) 1.36 £375,000

£375,000 EXPENDITURE FUNDS POPULATION: £250,000 Unrestricted funds We rely on the generous donations and legacies of our 613,525supporters to fund our493,912 activities. 2010 6.9BN 8 AUGUST £250,000 Restricted funds Significant one off donations or legacies can result in volatility70,279 but our income42,016 is OVERSHOOT: (DAY 220) £250,000 increasing on an underlying basis. 1.66 TOTAL FUNDS 683,804 535,928 £250,000 Expenditure Breakdown Expenditure breakdown POPULATION: £125,000 £500,000 We are a growing organisation, increasingly 2018 7.6BN 1 AUGUST £125,000 campaign-focused. Raising awareness of the OVERSHOOT: (DAY 213) 1.7 £125,000 issue underpins everything we do and, along with £125,000 bringing in further income, can be considered a £375,000 collateral benefit of fundraising too. art o te ate oer te pat 8 ear 17 18 uare per eae en uant £0 a one nto oeroot tat te pont n te ear en e uant olletel en to ue ore FY 13/14 FY14/15 FY 15/16 FY 16/17 FY 17/18 £0 o te art natural reoure an eoloal ere tan t an rene n one ear er toe 8 ear FY 13/14 FY14/15 FY 15/16 FY 16/17 FY 17/18£250,000 £0 Campaigning Raising awareness Research Fundaising ne te loal ootprnt etor ean etatn art eroot a t a ourre earler ea FY 13/14 FY14/15 FY 15/16 FY 16/17 FY 17/18 ear 1 a ooner toa 1 Auut 18 tan en rt alulate n 17 eeer 17 £0 Campaigning Raising awareness Research Fundaising FY 13/14 FY14/15 FY 15/16 FY 16/17 FY 17/18 er te ae pero our populaton a ore tan oule ro 7 llon to 7 llon Campaigning Raising awareness Research Fundaising ee https:overshootday.orgabout-earth-overshoot-day £125,000 Campaigning Raising awareness Research Fundaising

Sources: UN/Global Footprint Network populationmatters.org £0 FY 13/14 FY14/15 FY 15/16 FY 16/17 FY 17/18 27

Campaigning Raising awareness Research Fundaising ‘‘For the first time I’m beginning to think there is actually a groundswell... many more people are more concerned and more aware of what the problems are. Young people - people who’ve got fifty years of their life ahead of them they are thinking they ought to be doing something about this - that’s a huge change.’’ PATRON SIR DAVID ATTENBOROUGH

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