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Home , Habitat destruction, Jonathon Porritt, Population, Population Matters, Sara Parkin, World Population Day

MATTERS

Championing Better CHOICES

ANNUAL REPORT JULY 2018 – JUNE 2019

CONTENTS

Statement by the Chair 3 Activities and Performance 15 Patrons 4 Governance 18 Director’s Report 6 Stakeholders and Stakeholder Engagement 21 Year at a Glance 8 Audit, Bankers and Risk 24 Context and Issues 10 Financial Summary 25 Vision and Mission 12 Strategic and Business Model 13

INTRODUCING

1. Fiona McKenzie (p.19)

2. Bella Lack (p.7)

3. Dame Jane Goodall (p.4)

4. Dr Winnie Kiiru (p.15)

5. Olivia Nater (p.15)

6. Anna Hughes (p.19)

7. Dr Edu Effiom (p.7)

8. Leilani Münter (p.4)

9. Wendo Aszed (p.22)

10. Dr Becky Foljambe (p.22)

11. Lionel Shriver (p.5)

12. Florence Blondel (p.21)

13. (p.5)

14. Maggie Avison (p.19)

15. Dr Pip Hayes (p.19)

16. Emma Olliff (p.19) Annual Report 18/19

STATEMENT BY THE CHAIR

This year we have seen a discernible shift in Of course some will think it is too late, but we cannot change the past. At least the way population is discussed in mainstream the dawning is here and we have to media - a much more positive dialogue is make the most of it. The question which evident along with a greater frequency and regularly recurs to me is: are we at PM range of coverage. thinking big enough?

National and international media academics and professionals (p.22) ‘‘We have such a large channels have approached Population adding kudos and credibility to task. Our plan, our strategy Matters (PM) for comment, thus we PM through its collective wealth of and our message are solid. have featured in more press pieces on experience and expertise. We are making positive change, and the Not only do we have our wonderful headway, pressing policy- linked impact of than seasoned warriors, but PM is now also makers, putting pressure ever before. attracting a younger demographic with on NGOs and appearing in Even so, population is not being spoken a fresh complementing and the media. But we need to about enough at national policy or working in harmony with our existing do more and in order to do public grassroots level. It is not yet supporter base. This is partially due to this, we need to grow.’’ incorporated in every discussion on the transforming our online presence with future of our fragile planet; however we a refreshed website which functions Thank you for choosing to support our have developed our strategies to help more effectively on mobile devices, work. I hope this publication inspires make this happen (p.13). developing our social media strategy you to let others know how much which is increasing engagement population matters to the future of our The increased involvement of our consistently across platforms (p.16) and beautiful planet to help us grow. patrons this year has also been revitalising our magazine. This diversity notable and effective. We warmly was reflected by the attendees at our welcomed onto the board longstanding conference ‘The Last In The patron Sara Parkin. Room’ in April, who tweeted positively CBE (another longstanding patron) as the day progressed. It was good to demonstrated his commitment to PM have WWF represented on the panel by accepting the role of President in along with our African conservation October (p.21), bringing considerable colleagues Dr Edu Effiom and Dr clout and credibility to our cause. Winnie Kiiru (p.15). PM Patron Sir gave a characteristically impressive A key part of my role is ensuring that performance in the joint WWF and the charity is well governed and to that Netflix Our Planet series, unflinchingly end we have sought advice from leading raising the issue of population at the charity lawyers Bates Wells, which we start of every episode. Professor Aubrey now are implementing. Alongside this, Manning OBE who was so active for PM we continue to develop the strategy, during his , sustained his support build and expand the operational team through the legacy of a PhD programme and establish a firm financial footing for in collaboration with PM; ensuring we are in good shape for University. the coming year.

Our Advisory Council, now renamed It seems that the ‘zeitgeist’ is moving in Expert Advisory Group (EAG), has been our favour; we are entering the era of Terry Murphy extended to include a range of experts, ‘consideration for the planet’. Chair 3 4 Population Matters

PATRONS

Dame Jane Goodall Professor Norman Myers PhD DBE CMG PhD Founder of the Jane Goodall Institute Visiting Fellow at Oxford, Harvard, and United Messenger of Peace Cornell, Stanford, California, ‘‘We can’t push population Michigan and Texas Universities growth under the carpet, we must “Is it not worthwhile to ensure that our find ways to address it, to help children inherit a world worth living in? human population to decrease A world where has in such a way that we can live been slowed to zero, with equity and in harmony and support future fairness for all citizens on this planet, generations on this beautiful and where our environments planet earth.’’ are safeguarded and restored.”

Adrian Hayes Sir David Attenborough OM CH Record-breaking polar explorer and adventurer, CVO CBE FRS FZS FRA speaker, coach, campaigner and author Naturalist, broadcaster and former controller of BBC Two “Human population growth affects every single environmental factor on earth and every single ‘‘Wherever women are given factor in society.” political control of their bodies, where they have the Professor Sir Partha Dasgupta FRS FBA vote, education, appropriate Frank Ramsey Professor of Economics medical facilities and they can University of Cambridge read and have rights and so “Population growth, , and degradation of on, the birth rate falls, there’s local resources often fuel one another.” no exceptions to that.’’

Leilani Münter Professor Paul Ehrlich ForMemRS Race driver Bing Professor of Population Studies and environmental activist Stanford University ‘‘Human population is the “Solving the population problem is not going driving force behind every to solve the problems of racism… of sexism… of other environmental challenge religious intolerance… of … of gross economic that humanity faces: climate inequality. But if you don’t solve the population change, acidification, problem, you’re not going to solve any of those , destruction, problems. Whatever problem you’re interested in, you’re not going to solve it unless you also solve , loss of the population problem.” .’’

Chris Packham Sir Crispin Tickell GCMG KCVO FZS Naturalist, photographer, Former Director of the Policy Foresight Programme at the television presenter and author James Martin Institute and former Permanent Representative on the United Nations Security Council “I support Population Matters because they’re the only people pointing out the “Population has to be discussed as one of the big environmental problems obvious link between ever more people of our time, it’s one animal species out of control, and the awful thing is and ever less .” that if we don’t control it then Mother Nature will do it for us.” Annual Report 18/19

Malcolm Potts MB Professor John Guillebaud BChir PhD FRCOG Emeritus Professor of and Reproductive Professor in , University College, , and Medical Director, and Child Health and Margaret Pyke Centre for Family Planning the first and former holder of the Fred H. “Should we now explain to UK couples who plan a family that Bixby Endowed Chair stopping at two children, or at least having one less than first in Population and intended, is the simplest and biggest contribution anyone can Family Planning of the make to leaving a habitable planet for our grandchildren?” University of California

‘‘Rapid population Jonathon Porritt CBE growth is at the Co-Founder Director of the Forum for the Future centre of many of the world’s pressing and former Chair of the United Kingdom Sustainable environmental, economic and security Development problems...The antidote is family planning, Commission, President which is not only a universal need but also of Population Matters a basic human right. It is not about telling ‘‘The simple truth people what to do; it is about listening to is that continuing population growth what women want.’’ is a multiplier of every one of CH CBE FRS PhD today’s converging Originator of the Gaia Theory sustainability pressures - including “Those who fail to see that population growth and climate .’’ change are two sides of the same coin are either ignorant or hiding from the truth.”

Sara Parkin Susan Hampshire OBE OBE Actress and population campaigner Principal Associate “It’s been so obvious to me for so long that cramming ever of The Sustainability more people onto our little planet does it ever more damage.” Project, Co- founder of Forum for the Future, Chair of the Richard Sandbrook Lionel Shriver Trust, Trustee of the Journalist and author St Andrews Prize and board member of the ‘‘We need to recognise Carnegie Trust for the that slowing Universities of Scotland. population growth is one of the most ‘‘Our challenge is indeed existential - cost-effective and how fast can we move to a fewer reliable ways of people consuming less stuff logic for easing pressure on living? Not one or the other, but both. our environment and It’s also civilisational - how well can securing a sustainable we behave as we do it?’’ future for us all.’’ 5 6 Population Matters

DIRECTOR’S REPORT

One of the highlights of last year’s Annual Report was our 2018 conference, ‘More Feet, More Heat?’ exploring the relationship between climate change and population, and drawing on a gathering body of published research affirming that connection.

One acknowledged to some degree It also observed that future population globally have been ‘lost’ since 1970. previously by the Intergovernmental projections vary strongly based on what Yet the report failed to acknowledge

Panel on Climate Change (IPCC) - the “educational assumptions” are made any correlation between the halving © Roxene Anderson main body of international scientists noting, “An important factor for these of wild and the more than advising world leaders on the issue. But differences is future female educational doubling of our own over the same our conference theme proved prescient attainment, with higher attainment period. In response to our public when, just over six months later in leading to lower fertility rates and critique, WWF shifted its stance, October 2018, the IPCC published its therewith decreased population growth recognising population alongside latest ‘SR15’ report, or to give it its up to a level of 1 billion people by 2050.” consumption “as a major driving force full title, ‘Global Warming of 1.5°C, Chiming with Population Matters’ behind environmental degradation.” an IPCC special report’, warning that (PM) emphasis on enabling choice for Albeit, something of a qualified holding average global warming to 1.5°C those millions of young women across acknowledgement, would require “rapid and far-reaching” the world currently unable to access economic transitions. It takes some either the education or the safe family ‘‘Equally, the trend towards finding, but buried within the report, planning that they want. Someone from higher consumption the IPCC identified human population the IPCC was clearly in the audience! patterns in more affluent as a key factor in determining whether populations results in This year’s conference, ‘The Last or not that critical threshold will be disproportional demands Elephant in the Room’, held in April and breached, warning that, “lack of global on Earth’s natural resources, themed on biodiversity also proved to be cooperation, high inequality and/or often at the expense ahead of the curve (p.15). The conference high population growth that limit the of people and nature enabled us to drive forward our agenda ability to control use emissions, elsewhere in the world.’’ and ambitions: confirming the central and rapidly growing -intensive role of population in the catastrophic Around the same time, we became consumption are key impediments.” (p.10) decline of biodiversity, piling pressure aware of WWF-UK partnering on the conservation and environmental with Netflix to produce a series of organisations to shift their policy programmes under the title, Our positions, and extending our reach and Planet, for broadcast in Spring 2019 partnerships internationally. and presented by our patron Sir David Attenborough (a full-length film under It followed several months of intense the same banner goes out in Spring lobbying activity on that issue, 2020). Working behind the scenes, particularly focused on the largest we were able to influence the scripts and best-known conservation body, ahead of broadcast. Consequently, the the World Wide Fund for Nature – opening sequence to each programme specifically WWF-UK. WWF’s Living was strengthened, featuring Sir David Planet Report published in Autumn highlighting human population growth 2018, contained the grim statistic that as a key factor driving ecological 60% of wild vertebrate populations © Roxene Anderson Annual Report 18/19

collapse - proving persistent, positive Dame Jane’s eloquence was echoed pressure and having good contacts across the generations by 16-year pays off. The constructive dialogue old activist Bella Lack, whose own established with WWF-UK gave us the filmed address demonstrated a shared © Florence Blondel opportunity to invite a representative to understanding and willingness to speak at this year’s conference. We were speak out. delighted when their Head of Science, Dr Mark Wright, took up the challenge. ‘‘Our leaders are striving Perhaps encouraged by the presence and for , for positive speeches from our two African reputation growth, and conservationists, Dr Edu Effiom and for population growth, but Dr Winnie Kiiru, Mark’s presentation they’re missing the point.’’ titled, ‘Population does matter’ pushed As at our conference, diversity has the Panda (WWF’s logo) further along been a thread common throughout our the population path, “The ‘population’ activities over the past year: notably with and the ’consumption’ women (and some men!) in the vanguard community have got to work together.” of championing our ‘Smaller Families’ Something we’ve been saying for years! campaign, promoting better choices Dr Effiom and Dr Kiiru’s powerful and opening up public debate about Robin Maynard presentations complemented the family size. In response to our call for Director compassionate, but unflinching video people who’ve chosen a smaller family message from our patron, Dame Jane or to be child-free, over 100 volunteers Goodall, which opened the conference, came forward as ‘case studies’ for the press. That resource of ‘real people, ‘‘Population Matters is real choices’ was a key contributor to so terribly important the widespread media coverage PM has because this is one of the achieved over the year, across the world, most important issues we and on a wide range of issues. face today. We can’t push population under the carpet. A surge in media and public interest We must find ways to that, as I write, has been sustained and address it. And we find that indeed royally increased – but that’s for local people want this too, next year’s report! because cultures change.’’ 7 8 Population Matters

YEAR AT A GLANCE

July 2018 Day. Population Matters (PM) drove a mobile digital display of the live global population counter 66.4m increasing by around UK population grew for 36th 7,635,145,304 2.5 people per second consecutive year; population in around London. (p.15) mid-2018 was 66.4m; a growth of 395,000 since 2017.

Social media engagement rates more than 10 times the non-profit benchmark. PM gained an additional 12,000 fans on our Facebook page and followers on Twitter increased by 20% during the year. January 2019 PM launched a new Instagram account, reaching a younger demographic with 500 followers by the end of June 2019. (p.16)

September 2018 IPCC published +1.5° a crucial report identifying future high population growth as a key impediment to limiting global temperature rise to 1.5ºC. (p.10)

April 2019 Netflix launched Our Planet April 2019 PM conference The Last Elephant with PM Patron In The Room: Human Population And The Sixth Sir David Mass Extinction saw a diverse international Attenborough panel discussing the relationship between as presenter - highlighting human human population and in front population growth as key factor of more than 400 attendees. (p.15) driving ecological disaster. (p.6) Annual Report 18/19

October 2018 Jonathon Porritt took on the role of PM President. A leading environmental campaigner and former Chair of the UK’s Commission, Jonathon has consistently championed the case February 2019 International opinion for addressing human population poll found two thirds of respondents as the ultimate, underpinning consider population growth a . (p.11) sustainability issue. (p.21)

More than 670 articles mentioning PM in global media outlets. More than 250 in the UK. (p.16)

PM’s supporters donated generously to Empower to Plan, our crowd funding platform surpassing the May 2019 the Intergovernmental targets and empowering Science Policy Platform on Biodiversity grassroots projects to make and Service identified one million an effective difference in species at risk of extinction and population marginalised areas around the world. (p.17) growth as a driver. (p.10)

October 2018 PM launched a new website - bold, dynamic and immediately boosting online conversions as over 500 new contacts signed up to receive our monthly e-newsletter in the first three months. (p.15)

9 10 Population Matters

THE CONTEXT AND ISSUES

2018/19 was marked by an accelerating pace of research and reports affirming the gravity of our environmental crisis, and public concern clearly increased in response to these published findings. There has also been more acknowledgement of and prominence given to the factor of population and its relevance in countering current .

Climate change Population and fertility fertility rates continue to fall slowly, The most authoritative and alarming Some positive news: for the first time with half of the world’s population living warning so far on climate change this century the UN’s biennial World in countries with below “replacement was issued in October 2018 when the Population Prospects projections were rate” fertility; nevertheless, sustained Intergovernmental Panel on Climate revised downwards. The change from high fertility in some regions and Change (IPCC) announced that we have 2017’s figures was slight, however, with large numbers of people entering their just 12 years to ensure average global the medium projection being for 9.7bn childbearing years continue to drive warming does not exceed 1.5 °C. The by 2050 and 10.9bn by 2100. Average growth. IPCC’s report warned there is a real possibility of a catastrophic 2°C or 3°C rise and called for a huge range of unprecedented and rapid system and UNITED NATIONS POPULATION PROJECTIONS societal changes to avert such a rise. It also identified potential high population growth as one of the ‘key impediments’ to ensuring a rise of less than 2°C. 16 Biodiversity

The Intergovernmental Science-Policy 14 Platform on Biodiversity and Ecosystem Services published its global assessment 12 in May 2019. It stated that more than one million species are at risk of 10 TION (BILLIONS)

extinction and identified population A growth as one of the factors underlying 08 the direct drivers of biodiversity loss ORLD POPU L 06 concluding: W ‘‘...changes to the direct 04 drivers of nature 02 deterioration cannot 1950 2000 2050 2100 be achieved without transformative change that ean proeton simultaneously addresses oure 19 the indirect drivers.’’ Annual Report 18/19 Public opinion and awareness believed continued population growth An online survey of over 10,000 adults will have “negative effects”, that is a across nine countries found that lower proportion than in 2017. Clearly, more than two thirds of respondents the need and role for Population Matters considered population growth a “global (PM) continues to grow. catastrophic risk”. However, when The ‘’ citizen ranked among other issues such as action movement drew unprecedented terrorism and climate change, less than attention to the global climate crisis, a quarter believed the issue requires while the increasingly outspoken urgent action and while more than half advocacy of our patron Sir David Attenborough gave authority and gravitas to the issue. Fifteen-year-old Swedish activist Greta Thunberg and the global school strikes she initiated also created global headlines – ably If we don’t take action, aided in the UK by our home-grown the collapse of our young activist and PM supporter civilisations and the Bella Lack. The small but potent extinction of much of Birthstrike movement (people refusing the natural world is to have children until meaningful on the horizon. environmental action makes the world safer for future generations) also Sir David Attenborough contributed to the growing discussion (PM Patron ) on family size.

Food and resources Two major reports on food sustainability, by the global EAT-Lancet Commission and the World Resources Institute both recognised population growth as incompatible with long-term food sustainability. The former described sustainably feeding a population of more than 10 billion as “increasingly unlikely”, while the latter called for efforts to achieve replacement-level fertility rates across the world.

11 12 Population Matters

VISION AND MISSION

Population Matters is a UK-based charity working globally to achieve a sustainable future for people and planet.

Our Vision A future in which our population co-exists in harmony with We promote positive, practical, ethical solutions – nature and prospers on a healthy planet, to the benefit of all. encouraging smaller families, inspiring people to consume sustainably, with the aim of enabling everyone to enjoy a Our Mission decent quality of life whilst respecting and sustaining the To drive positive, large-scale action through fostering choices natural upon which all life on earth depends. that help achieve a sustainable human population and We empower choice. In a world of finite resources our regenerate our environment. reproductive and consumption choices are critical for Our Purpose achieving that vision of humanity in harmony with nature, prospering on a healthy planet. We campaign, inform, undertake research and do all we can to encourage an open, fair-minded and constructive debate We believe everyone should have the freedom and ability about population. We aim to create a level of public awareness to choose a smaller family. and policy action on overpopulation and unsustainable We support , women’s empowerment consumption equivalent to, or exceeding, that achieved for and global justice. climate change. POPULATION MATTERS - EVERY CHOICE COUNTS Annual Report 18/19

STRATEGY AND BUSINESS MODEL

Strategy our voice, persuade others to add theirs • Taking the population issue global, Put simply, our aim is to persuade and put the population issue at the heart by using the annual focal point of policy-makers and the public to act on of sustainability, where it belongs. to run events our patron Sir David Attenborough’s in at least 3 locations worldwide in We have devised three key common-sense statement: 2019. strategies to achieve this: “All environmental problems become • Developing and building existing 1. Establish a compelling and reasoned easier to solve with fewer people, and relationships with like-minded case for curbing population growth – harder and ultimately impossible to individuals and organisations, focusing on feasible targets. solve with ever more people.” including international academic and 2. Put population at the heart of the scientific fora. We are facing the most challenging sustainability agenda. and urgent environmental crisis in • Sustaining pressure on human history. As the pre-eminent 3. Leverage wider support for environmental and conservation organisation addressing the issue of our agenda, nationally and bodies to acknowledge and support human population globally, we have internationally. action on population. the power and responsibility to do Our Priority Areas include: • Optimising the public profile and something about it. Our ambition and reach of our impressive list of patrons task is to become a key catalyst for • Establishing that the UN’s low and expert advisors, ensuring they effective action on human population projection of 7.3 billion people on can amplify our voice. and its impact on the sustainability and the planet by 2100 is achievable wellbeing of our world. and greatly preferable to their high Underpinning our Strategy, projection of 16.6 billion by 2100. we have: Over the past year we have strengthened our operational team and are fortunate • Challenging complacency over Refreshed our communications, to have the continued support and current and projected population branding and completely overhauled contributions of our membership base, growth by critiquing ‘Demographic and updated our magazine, website and who add value to our campaigning and Transition Theory’. social media platforms. advocacy work. • Promoting the benefits of smaller Undertaken a review of fundraising There are, however, still too few other families through public education. and rolled out a pilot to diversify and voices alongside us making enough strengthen our financial security. • Supporting and demonstrating the noise. That is why we are on a mission effectiveness of grassroots women’s Taken professional advice from leading to drum up public awareness and empowerment and family planning charity lawyers Bates Wells to bring our drive policy action, to slow human through our ‘Empower to Plan’ governance into line with best practice population growth and ultimately bring initiative. and Charity Commission guidance, to our numbers back into balance with ensure optimal delivery on our agreed our planet’s capacity to support us in • Lobbying for an international policy objectives. harmony with all the other species with framework on which we share it. via the United Nations and other international policy fora. Over the past year Population Matters (PM) has developed a Strategic Plan, • Addressing population and which gives us a clear framework and consumption issues closer to home direction for the organisation. A plan in the UK by calling for a UK of action for the next 3 years to amplify Sustainable Population Policy (SPP). 13 14 Population Matters

STRATEGY AND BUSINESS MODEL

Sound financial footing High profile patrons Communications Our fundraising activities are successfully and advisors We will ensure that the organisation keeping pace with our core expenditure. Our patrons and advisors, such as disseminates a coordinated and We ensure that PM has the financial Sir David Attenborough, Dame Jane consistent message by developing and resources to meet its purposes through: Goodall, Jonathon Porritt and others, implementing our communications are arguably our most important strategy. Priority work this year 1. Effective engagement with members resource, boosting our credibility, has been refreshing our website, and the public to maintain and grow knowledge and reach. We are constantly magazine, overall messaging, membership; adding to this impressive list of branding, organisational character 2. Sustaining, increasing and prominent supporters and developing and ‘voice’ conveyed across all PM diversifying income from our Expert Advisory Group. communications. membership and other sources. An agile, cost effective Research Recently we have attracted interest operational team Our research programmes develop from new and significant funders, We ensure that PM is appropriately and promote access to the knowledge both UK-based trusts and international staffed (within budgetary constraints) to and science of population essential foundations. support its operations and development, for a sustainable future. They will Strong supporter base whilst also optimising the support and integrate global and local aspects and with potential to grow enthusiasm of our volunteers’ efforts. include material in support of our As one of the better-known Our small core team operates virtually, campaigning, such as forecasting the organisations working on population without the expense of a physical office. impact of continued population growth. issues there is considerable potential The additional resources we have put to reach many more supporters. Our into the PM Journal of Population and ambition is to double support over the Sustainability represent a key research next three to five years. capacity building initiative, as does the development of the new, extended Expert Advisory Group. Developing alliances We will collaborate with partner organisations to pursue mutual goals, demonstrating the impact of population on other issues. Governance We will continue to meet our legal obligation to conform to company and charity law and in line with our Articles of Association. We will bring our governance in line with best practice to optimise our delivery on agreed objectives. Annual Report 18/19

ACTIVITIES AND PERFORMANCE

Guided by our three-year strategy, 2018/19 saw a number of key developments in Population Matters’ (PM) journey to increase our influence and put population at the heart of the sustainability agenda.

World Population Day The United Nations-initiated World Population Day falls on July 11th at the start of our reporting year. This year © Roxene Anderson saw PM’s most eye-catching WPD event yet as we took to the streets of London with an eleven square metre mobile digital billboard, featuring a “live” count of population growth - increasing at the rate of 2.5 people per second. The billboard was driven past Downing Street, the Houses of Parliament and key government ministries, as well as touring London landmarks and London’s immensely crowded Oxford Street. It also visited the Friends of the Earth Conference about the event on social media. An UK office, reminding them of the major The 2019 annual conference ‘The accompanying opinion piece by Bella environmental issue they have yet to Last Elephant in the Room: Human was published in the Daily Telegraph. address sufficiently or publicly. As well as Population and The Sixth Mass The digital year eliciting reactions of astonishment from Extinction” highlighted and reinforced Recognising the vital importance thousands of passers-by, the video of our work on the Convention on of digital communications to an the day has been watched online almost Biodiversity. Over 400 people were organisation our size, PM appointed 20,000 times. treated to a fascinating afternoon of its first digital officer, Olivia Nater, presentations and discussions from in August. Her most important task an expert international panel. Our began immediately as she oversaw line-up included Philip Lymbery (Chief the production of our new website Executive of Compassion in World working with marketing agency Creative Farming), Dr Edu Effiom (Nigerian Concern to develop the site, evaluating conservation official and leading the organisation’s needs, challenges and ), Dr Mark Wright (Head of opportunities and building a website Science at WWF-UK), and Kenya-based fit-for-purpose in addressing them. The Winnie Kiiru (left, Elephant Protection process included focus groups and wide Initiative). Powerful video messages stakeholder consultation. from our patron Dame Jane Goodall Despite a tight budget, the result is and sixteen-year-old environment a fresh, attractively designed site, campaigner Bella Lack energised the offering informative graphics, the most audience who posted rave reviews current information and a simpler, more

15 16 Population Matters

© Florence Blondel

intuitive navigation. It was successfully have increased the use of videos on great deal of coverage focussed on the launched in October, bringing PM our website and social media, and in choice to have smaller families, with into line with best practice for charity January launched a new Instagram PM providing interviewees for human websites, and presenting PM as the page – critical for reaching younger interest stories and commentary on dynamic organisation it is. It has also audiences. By end of the reporting year, the wider issues. PM is both generating generated significant improvements in it had 500 followers, and was showing and riding a wave of interest in the Search Engine Optimisation and key continued strong growth. link between small families and the metrics, such as length of time spent environment, and we are delighted to The media year on the site and number of pages visited. see our profile and the issue gaining Following a strong year for media Our work with Creative Concern also so much more traction over the last coverage in 2017/18, PM has received led to a refreshed brand, with a strong eighteen months. even better coverage in 2018/19. colour palette, typography and logo The year launched with an exclusive The campaigning year which emphasises the modern character article in The Times reporting on our Our conference formed part of PM’s of the organisation and our willingness opinion poll, which found 74% of UK ongoing campaign, and to be bold. adults favouring a national sustainable in particular the focus on biodiversity. Away from the website, PM’s social population policy. Significant features PM’s specific aim is to have measures media continued to find and develop including PM also appeared in the to address population recognised and new audiences and support, with 12,000 Telegraph, New Scientist, BBC Radio 4’s promoted under a new framework new fans on Facebook and 20% more World at One and on Channel 4 News implementing the Convention on Twitter followers. The employment of and over the course of the year we have Biodiversity (CBD) after 2020. The a digital officer has allowed us to focus had coverage in every major UK outlet. Convention is the key international on producing high quality content and Overseas media also sought comment agreement protecting global ensuring our posting practices reflect and content from PM, with articles biodiversity. Following an initial set of the constantly changing demands and appearing in Indian, French, Canadian targets to be met by 2020, governments opportunities of the digital realm. We and Pakistani media among others. A are now negotiating the next stage of Annual Report 18/19 the Convention’s work. PM has sent asking them to share their individual interdisciplinary journal exploring all two detailed submissions to the CBD reasons for choosing small families or aspects of the relationship between consultation process, and lobbied being child free. Over 100 responses human numbers and environmental stakeholders including conservation provided a wealth of articulate, genuine issues. In two important developments organisations and governments on the content demonstrating that the choice for the journal it has now launched issue. We have distributed thousands of is neither extreme or misanthropic. We its own website and most importantly campaign postcards to the government have used many of these testimonies become peer-reviewed, significantly calling for it to support population online, on our website and social enhancing its academic authority. Over action under the CBD and as a result we media to provide relatable human faces the course of the year PM has also been are now part of the UK government’s communicating their choice to have working to enhance its relationships CBD Stakeholder group. Our conference small families. We’ve also produced an with the academic community including also led directly to a supportive opinion attractive new leaflet “Gregory’s Choice” the of the previous Advisory piece in the New Scientist. With the new for distribution to people who are Council into an extended Expert Advisory framework due to be finalised in 2020, starting to consider their family size. Group, to provide insights and guidance our work on this campaign will ramp up The large pool of individual responses into key issues relevant to our work. in the coming year. has also enabled us to provide case Empower to plan studies to media looking to write human At the very end of the 2017/18 Thanks to the generous donations of our interest stories on the topic. reporting year, PM commissioned an members and supporters, PM’s crowd opinion poll to investigate the public’s Spreading the word funding platform Empower to Plan view on population growth and the In line with PM’s strategic goal to embed surpassed its targets this reporting year. government’s response. As reported in population into the sustainability Not only did our supporters fund some our last annual review, it provided a agenda, we have continued to use key incredible grassroots projects around strong endorsement and vital insights opportunities to spread the population the world they also helped strengthen for our Sustainable Population Policy message and to show our support for Population Matters’ partnerships with (SPP) campaign. It has formed the other environmental action. We held a organisations working to empower backbone of our work on the SPP this popular stall at the Walk for Wildlife women, girls and boys. year, in which we’ve sought to promote organised by our patron Chris Packham. Donations funded the provision of the debate through the media, including We also joined more than 15,000 people contraceptives needed by five WINGS in our widely reported response to the at the mass climate lobby (co-ordinated Guatemala Volunteer Health Promoters UK population estimates published in by the Climate Coalition of which we to supply rural communities for a June. In a period dominated by Brexit are members) in June. Our banners year. In partnership with CHASE uncertainty, we have not focussed on and in particular the human-sized Africa supporters funded three parliamentary lobbying, but worked condom suits attracted a lot of positive mobile day clinics which deliver with external partners to develop comments and attention (humour free contraception in poor rural a political strategy which will be being an essential campaign tool, communities to hundreds of women. implemented in the coming year. notwithstanding the seriousness of the Donors also supported You Before issue). We have also spoken at events Small families Two, a project in Nottinghamshire such as the annual Battle of Ideas in At the core of our work PM advocates working to help at-risk teenagers London, and the Linnean Society. Our the choice to have smaller families. This understand their rights and equipping Local Groups have done sterling work, year we have focussed on developing them with essential information on especially our London Group which has “peer-led” communications, moving contraception, sexual consent, healthy staged numerous events and supported away from a didactic approach and relationships and e-safety. The latest events organised by PM centrally. building on our Small Families video of (and ongoing) partnership is with Boys last year, which featured young people Research and academic links for Change, Dandelion Africa which responding to facts about population PM continues to publish the editorially has seen incredible transformation and environmental impact. We independent Journal of Population in marginalised rural Kenyan requested testimonies from supporters, and Sustainability, an open access, communities. 17 18 Population Matters

GOVERNANCE

Registration Details Board Activities and Composition

Population Matters is controlled by its governing document Meetings and constitutes a limited company, limited by guarantee, as The Board held four standard meetings during the year and in defined by the Companies Act 2006. Until 2011, Population addition participated in a strategic planning session. Matters was known as the Trust, Committees which remains the registered name. There is one Board committee, the investment committee, Registered company number: 3019081 (England and Wales) which is chaired by the honorary treasurer. In addition, the Board has delegated authority to working groups to consider Registered charity number: 1114109 specific aspects of the charity’s operations (governance, Registered office: 135-137 Station , London E4 6AG, Expert Advisory Group, campaigning, finance and research). United Kingdom

Schedule of Delegation Power Board Director ADVOCACY Making population concern alliances X Making other alliances X Responding to consultations X COMMUNICATIONS Setting policy X Issuing statements X Issuing reports after consulting relevant Board members X FINANCE AND FUNDRAISING Membership termination or refusal X Membership terms and conditions X Opening/closing bank accounts X Transferring funds between PM accounts X Setting budgets X Contracts of over £3K (£5K sup. by chair and treasurer) X Tendering procedures X Making funding applications X Agreeing contractors’ personal expenses X Agreeing director’s personal expenses X (Chair) HUMAN RESOURCES Commencing and ending contracts X Changes to contract conditions X Directing staff and volunteers X Selecting staff and volunteers X STRATEGY AND GOVERNANCE Adoption of strategy X Approval of annual report X Annual Report 18/19

Officers During Year Anna Hughes Anna is a qualified teacher and is currently a director of Flight Chair – Terry Murphy Free UK, a group which campaigns for a reduction in aviation. Vice chair – Fiona McKenzie She has been involved in the for many years, The Vice chair acts as the senior independent director. gaining experience in the campaigning and environmental Honorary treasurer – Percy Kelland sectors. She has appeared in several media interviews, representing Population Matters and speaking about her Directors During Year decision to remain child-free for the sake of the environment. Maggie Avison Fiona McKenzie Currently working as a freelance researcher, Maggie has been After working in investment banking, Fiona ran her own involved in the charity sector for more than 15 years. She has practice in alternative medicine and facilitated mezzanine worked at two international animal organisations financing deals. She has spent the last decade working on and volunteered for several other animal welfare and human/wildlife conflict resolution projects and is a trustee of environmental charities during this period. the Green World Campaign. Stephen Bown Terry Murphy Emeritus Professor of Laser Medicine and Surgery and Formerly a Navy Officer, Terry has spent nearly 30 years Director of the National Medical Laser Centre at University founding, running and advising businesses and organisations. College London. Stephen is also an Honorary Consultant He brings a business and strategic perspective to the Gastroenterologist at University College Hospital. population discussion about which he feels passionately. Having spent many years volunteering with youth and Harry Cripps schools, he is dedicated to making the world a better place for A chemical engineer and chartered environmentalist with future generations. 40 years process industry experience, now semi-retired, his engineering and consultancy career has included pollution Emma Olliff control, water and minimisation, energy optimisation, Emma is an ecologist focusing on farming and its future with process integration and development of environmentally regards to increasing population and decreasing biodiversity. sustainable technology. She is currently working on a project called RegenerEat which aims to reconnect people with their ecosystem through John Davies their food, supporting regenerative and building John is a retired teacher with experience in business. resilient, holistic food systems. Involved in setting up and running Population Matters’ local groups, he works to develop measurable, effective Sara Parkin OBE engagement, given the decreasing timescale we have in Sara is Principal Associate of The Sustainability Literacy which to halt environmental degradation. Project. She is also co-founder of Forum for the Future, Chair of the Richard Sandbrook Trust, Trustee of the St Andrews Pip Hayes Prize and board member of the Carnegie Trust for the A semi-retired GP in Devon, Pip was a member of the PM Universities of Scotland. Board previously and has recently rejoined. She is also a board member of the Tamar Faculty of the Royal College of General Ascanio Vitale Practitioners and a non-executive board member of Devon Ascanio has volunteered and worked for several Doctors. She was inspired to join Population Matters after environmental organisations including as a climate meeting our patron Prof John Guillebaud at a family planning campaigner for Greenpeace and the World Wildlife Fund. training event. He is a Chief Executive Officer of engineering consulting companies Stop CO2 and Flyzen.

19 20 Population Matters

Date of first Date of resignation No. of Board meetings attended appointment if during the year during the year as a Board member

Maggie Avison 15/10/2011 - 3 out of 4

Stephen Bown 07/11/20 0 9 - 3 out of 4

Harry Cripps 07/11/20 0 9 - 4 out of 4

John Davies 10/10/2015 - 4 out of 4

Pip Hayes 06/10/2018 - 2 out of 2

Anna Hughes 06/10/2018 - 2 out of 2

Fiona McKenzie* 17/02/2015 - 3 out of 4

Terry Murphy* 21/10/2017 - 4 out of 4

Emma Olliff 21/10/2017 - 3 out of 4

Sara Parkin 18/06/2019 - 0 out of 0

Ascanio Vitale 10/10/2015 - 4 out of 4

* Members of the investment committee

Appointment process Skills and recruitment Elections to the Board are held at our Annual General The Board seeks to encompass those with functional skills Meeting. The Board has a responsibility in terms of good and experience relevant to the activities of the Charity, as well governance and succession planning to find, qualify and as those with a strategic skillset; regularly reviewing Board recommend appropriate candidates. The Board seeks skills and contributions. It seeks to be diverse as to gender, candidates with commitment, good judgement and relevant age, social background and ethnicity but recognises the skills who will improve representation of significant socio- challenges in achieving this. Recent additions have included demographic segments. However, any guarantor member those with skills in campaigning and communications, as nominated by another guarantor member can stand for well as those representing a younger demographic. New election. Board members may be co-opted during the year, Board members are provided with an induction covering the but their appointment must be confirmed at the Annual organisation and their responsibilities including company and General Meeting. charity law. Duration and maximum term Conflict of interest and remuneration The term of office is a maximum of one year, renewable by Terry Murphy declared a conflict of interest in respect of appointment at the Annual General Meeting. If the Board consultancy input to the strategic plan and absented himself recommends a Board member be appointed for a tenth or from Board discussions on the subject. He received £1,195 further consecutive year, then it will seek to justify this in respect of his consultancy input to the strategic plan. decision in the Annual Report. If a Board member stands No other Board member has a pecuniary interest in the down for a year and then stands for election, the following activities of the organisation. No other Board members are year is treated as a first year. remunerated other than for modest expenses. No other Board member or other person related to the charity had any personal interest in any contract or transaction entered into by the charity during the year. Annual Report 18/19

STAKEHOLDERS AND STAKEHOLDER ENGAGEMENT

Public Benefit

The Board confirms that it has complied with the duty in section 17(5) of the Charities Act 2011 to have due regard © Florence Blondel to public benefit guidance published by the Commission in exercising their powers and duties. The Board believes that the activities of the charity, in education, research and advocacy, insofar as they contribute to the achievement of stable and environmentally sustainable human population levels and thus environmental sustainability, have a clear public benefit and are becoming ever more relevant. The ‘Strategy and Business Model’ (p.13) outlines the strategy employed for meeting our charitable purposes and details of PM’s New President Jonathon Porritt CBE the activities we have undertaken during the last year and the In October 2018, Jonathon Porritt accepted our invitation to impact they have had can be found in ‘The Year at a Glance’ become PM’s new President. Jonathon is currently founder- (p.8&9) and elsewhere throughout this report. director of Forum for the Future, the UK’s leading sustainable development charity. He was director of Friends of the Earth Operational Team between 1984 and 1991 and co-chair of the Green Party between Our team is comprised of staff and contractors. The following 1980 and 1983. He also chaired the UK Sustainable Development were engaged during the financial year: Commission for nine years from its inception in 2000.

Florence Blondel - Campaigns and Projects Officer Jonathon has a longstanding commitment to the population Alistair Currie – Head of Campaigns and Communications cause, and has written and spoken regularly on the issue. He Andrea Holmes – Administration Coordinator has been a patron of Population Matters for more than 10 years, Julie Lewis – Head of Supporter Services and Compliance alongside fellow patrons including Sir David Attenborough Robin Maynard – Director and Dame Jane Goodall. In 2014, Jonathon worked with our Rachel Musk – Supporter Services Coordinator and Editor director Robin Maynard on an initiative to encourage major Supporters’ Magazine environmental organisations, including WWF and the RSPB, Olivia Natar - Digital and Communications Officer to address population more purposefully. David Samways – Editor Journal of Population and “I care as passionately about population issues today as I did Sustainability and Research Outreach when I joined the Green Party in 1974. World population at Our work also benefitted enormously from the skills and that time was 4 billion; today it is 7.6 billion and it’s on course contributions of a number of part-time interns who were to reach around 11 billion by the end of the century. These are paid the London Living Wage. the inconvenient statistics that the vast majority of politicians, commentators and NGOs continue to ignore – putting at risk Global Support everything we need to do to address accelerating climate change, collapsing ecosystems and global injustice the world over.” Although we are a UK-based organisation, we campaign on a vital global issue and we are starting to speak with a truly Jonathon succeeded Roger Martin, who served as chair of global voice. 14,000 supporters in 80 different countries Population Matters from 2008 to 2016, taking up the role as now receive our regular updates, helping to broadcast and our first President in 2016. Roger’s huge contribution in that amplify our message. Our funding reflects our global reach: period included persuading many of its most high-profile contributors in some 60 countries give donations and supporters to become patrons. Roger continues to support subscriptions to support our work. and advance the charity’s work as a roving ‘Ambassador’. 21 22 Population Matters

Expert Advisory Group Members With a strengthened operational team in place and stable funding secured, the Board has committed to renewing the A key recommendation arising from the recent review Advisory Council in its new, extended form as the Expert of our strategy and structures was to commit greater Advisory Group (EAG). The purpose and remit of the EAG resourcing and investment into building the body of is to provide a system whereby we can approach individual experts and advisors that Population Matters can call upon experts when seeking advice, sometimes urgently, on to inform and support its work. Such a body has existed sensitive and important topics. We are seeking to gain for a number of years in the form of the Advisory Council, access to expertise across a range of relevant disciplines and but resources have not enabled us to make the optimal use the process of inviting members to the group is ongoing. of the time and expertise of its members to date. Initial EAG members include those listed below:

Wendo Aszed Martha Campbell PhD Founder and executive Lecturer at Berkeley School of (University of director of Dandelion California) and Board member of World Health Partners Africa, a grassroots in New Delhi, the Margaret Pyke Trust in London and the organisation in Kenya African Institute for Development Policy in Nairobi. focused on women’s Previously the director of the population program of the health and economic David and Lucile Packard Foundation. empowerment. A former Patrick Curry PhD bank executive, she has A tutor at the University of Wales Trinity St David and former dedicated herself to the lecturer at the universities of Bath Spa and Kent, the author welfare of women in of Ecological Ethics: An Introduction (Polity, rev edn 2017) rural areas. Founded in 2009, Dandelion Africa provides and the editor-in-chief of the online journal The Ecological economic and skills training, health information to youth and Citizen. is constructing a maternity clinic. Dr Edu Okon Effiom Professor Ugo Bardi Assistant Director with the Nigerian Cross River Forestry Ugo Bardi teaches physical chemistry at the University of Commission where she heads the Reduced Emissions from Florence in Italy and he is also a member of the Club of Rome. and Forest Degradation and Sustainable Forest He is interested in , system dynamics Project Unit. Her main focus is on the impact of human modeling, climate science and . activities on biodiversity, capacity building, and policy- Dr Rebecca Foljambe making. She serves as a Councillor with the Association of NHS GP with special interest in Family Planning and Women’s Tropical and Conservation and currently chairs its Health. Founder of You Before Two, a charity steered towards Africa Chapter. encouraging and educating Clifford Garrard young women to consider Executive Director, Population Institute Canada, and formerly their own education, safety Director of Canada’s Foreign Service Middle East Relations and autonomy before Division. entering into a serious relationship and/or getting Graeme Maxton pregnant. Passionate Graeme writes and speaks on climate change, the economic believer in the impact of system and the automotive industry and contributes regularly individuals despite the to a wide range of online and print publications. He is an growing population. Advisory Board Member of the UNECE Pathways Project. Annual Report 18/19

Judy Ling Wong Peter Wadhams Painter, poet and ScD environmentalist, best Professor of Ocean known as the Honorary Physics and Head of the President of Black Polar Ocean Physics Environment Network Group in the Department with an international of Applied Mathematics reputation as the and Theoretical Physics pioneer in the field of (University of Cambridge). ethnic participation in Peter is the president the built and natural of the International environment. She is a major voice on policy towards Association for the Physical Sciences of the social inclusion. She pioneered an integrative approach Commission on Ice and Coordinator for the International to environmental participation, bringing together social, Programme for Antarctic Buoys. cultural, environmental and economic concerns. Dr Elizabeth Cripps Jane O’Sullivan PhD Senior Lecturer in Executive Committee Member of Sustainable Population Political Theory Australia, Honorary Senior Fellow at School of Agriculture () and Food Sciences and Faculty of Science (University of and the author of Climate Queensland). Change and the Moral William Ryerson Agent: Individual Duties in an Interdependent Founder and president of the US based Population Media World (OUP 2013). Center, William has worked to promote population Elizabeth has published stabilisation for four decades, with an emphasis on social widely on climate ethics change communications. and justice, including collective responsibility and individual Valerie Stevens duties, population and justice, justice to non-human animals, Former Chair of Population Matters and involved in Friends and parental duties. She completed her first degree at the of the Earth for twenty years, five of them as an elected Board and her PhD at University College member, Valerie has great experience in political campaigning. London. She is a former British Academy Postdoctoral Fellow.

23 24 Population Matters

AUDIT, BANKERS AND RISK

Audit Risk Maintaining sufficient reserves mitigates against the loss of a major Audit committee Risk management income streams and we are developing a As a relatively small charity an audit is The Board has a duty to identify and fundraising strategy to diversify income not required and consequently we do review the risks to which the charity sources. not have an audit committee. is exposed and to ensure appropriate controls are in place to provide Insurances An independent examination of the reasonable assurance against fraud Population Matters (PM) holds the financial statements is undertaken, and error. A review of principal risks following insurances with: overseen by our treasurer. is included in the papers of each Board CaSE Insurance Internal audit meeting and we maintain a risk register, Manor House, 19 Church Street, We do not believe that a formal internal which is reviewed on a regular basis. As Leatherhead, Surrey KT22 8DN audit is required at this stage we have strengthened our operational in our development. team and so increased the range of - Employers’ liability - Public liability Independent examiner activities that we are able to undertake, - Products liability The independent examiner is a working group has undertaken a - Legal expenses Keith Hopson FCA of: detailed re-assessment of our risk - Equipment breakdown Findlay, Wetherfield, Scott & Co. register, which has resulted in a more - Trustee indemnity/ Directors 135-137 Station Road, London E4 6AG granular analysis of individual areas of risk and so of mitigation. and Officers liability The independent examiner is fully Going concern independent of the company and its Top risks We are of the opinion that the charity personnel. In common with many charities, the key risks have been identified as failure to is viable and can be considered a going We have a longstanding relationship demonstrate effectiveness in achieving concern due to reserves well in excess with our independent examiner and charitable goals, reputational risk, the of expected operational requirements, believe that as he fully understands our loss of key personnel and over-reliance on a rising income, predictable and business and operations and has a good a small number of significant donations. controllable expenditure requirements working relationship with us, he should Action has been taken to reduce the and robust risk management continue in this role. likelihood and impact of these risks. procedures.

The independent examiner provides We have addressed the risk of failure Remuneration limited payroll and other administrative to demonstrate the impact and There is no remuneration committee services to the company. These are not effectiveness of our work by having a or formal executive remuneration of material financial interest to the clear strategy and communicating this policy. The Board reviews the independent examiner. effectively to our supporters. prevailing market rate in determining remuneration. Bankers Reputational risk has been reduced CAF Bank by the professionalisation of our 25 Kings Hill Avenue, Kings Hill, West communications (ensuring clarity, Malling ME19 4JQ coherence and consistency in our Triodos Bank messaging), and the spokespeople Deanery Road, Bristol BS1 5AS representing us. We have reviewed our human resources processes, Barclays Bank plc. implementing a more formal appraisal Corporate Office, Leicester LE87 2BB process, helping to ensure that personnel remain motivated and committed. Annual Report 18/19

FINANCIAL SUMMARY

Review of Financial Position team has grown and expenditure on research has almost doubled, reflecting the increased professionalism of, and focus Our rising profile, together with the impact of our fundraising on, the Journal of Population and Sustainability. activities, is reflected in the continued upward trend in income, which has more than doubled in the last three years. Reserves and Investments Our expenditure too has risen, as we extend the range and Reserves reach of our activities, but we retain ample financial reserves The purpose of reserves is to ensure sufficient funds for putting us on a sound financial footing to continue to pursue the continuing operation of the organisation in the event of the objectives of our strategic plan. risks manifesting. We hold sufficient reserves to protect our Total income increased by £211,998 in the year to 30 June operations from the consequences of a range of identified 2019 and expenditure increased by £86,357, resulting in a risks and to provide funds to take advantage of opportunities. surplus of £273,517, compared to a surplus of £147,876 in the The desired minimum level of unrestricted reserves is previous year. However, a single legacy of £220,000, of which currently set at £280,000. At the year-end, unrestricted we have been notified but which has not yet been received, reserves were £906,467, £626,467 in excess of the minimum accounts for the majority of the surplus for the year. required level. However, £220,000 of this represents a Total reserves increased as a result of the surplus generated legacy that has been recognised in accordance with generally in the year, rising from £683,804 at 30 June 2018 to accepted accounting principles, but has not yet been received. £957,321 at 30 June 2019. Unrestricted reserves at the Excluding this amount, unrestricted reserves at the year-end year-end amounted to £906,467, considerably in excess of amounted to £686,467, £406,467 in excess of the minimum the minimum level required by the charity’s reserves policy, amount required by the agreed reserves policy. The trustees although as noted above this figure includes a single legacy of have approved the use of some of these excess reserves in the £220,000 that has yet to be received. forthcoming year to advance the charity’s strategic aims and Income and Expenditure plan to run a deficit in the year 2019/20. Investments Income increased year on year by £211,998 (37%) to £788,938, We hold an investment of £100,000 in a CAF Socially with legacy income and one-off donations continuing to play a Responsible Portfolio with: significant role. Legacies alone accounted for more than 50% of the year’s income, although as noted above £220,000 of the F&C Fund Management Limited legacy income included in the statement of financial activities Exchange House has yet to be received. Our donor base has continued to grow Primrose Street both numerically and geographically, with contributions London EC2A 2NY coming from supporters in some 60 countries, whilst our We also have cash funds spread across a number of deposit- fundraising activities have focused on diversifying our income taking institutions. During the year, we opened an account streams with campaigns-focused appeals and increased with Triodos Bank, with more of our cash funds now held targeting of grant-making trusts. with Triodos than with any other financial institution. The Expenditure increased overall by £86,357 (20%) to £515,421. investment objective is to provide the best overall return Spending has been allocated to the three principal areas of for our funds consistent with an acceptable level of risk and campaigning, raising awareness and research, all of which rose protect the real value of our reserves. Our investment policy during the year; increased expenditure on communications, is available on request and addresses risk, asset allocation, both through the website and other channels, together with a liquidity requirements, time requirements and ethical more high-profile conference, have all contributed to raising considerations. At the year-end, the market value of these awareness, as well as supporting the specific Anthropocene, investments was £150,077, an increase of £6,160 (4%) on the Sustainable Population Policy and World Population Day opening value of £143,917 and an increase of £50,077 (50 %) campaigns. Staffing costs have risen too, as the operational on the original investment. 25 !"#$%&'()&*+,$-"' !"#$%&'()&*+,$-"' !"#$#%&%'($)#*+,-.$/*(-/0-#$1%/0$/0-$%2)34/$*5$*"#$5"'6#3%&%'($3478%7-&.$%&$#-9-4/-6$%'$/0-$4*'7'"-6$ !"#$%&'()&*+,$-"' !"#$#%&%'($)#*+,-.$/*(-/0-#$1%/0$/0-$%2)34/$*5$*"#$5"'6#3%&%'($3478%7-&.$%&$#-9-4/-6$%'$/0-$4*'7'"-6$")13#6$/#-'6$%'$%'4*2-:$ !"#$%&'()&*+,$-"' !"#$#%&%'($)#*+,-.$/*(-/0-#$1%/0$/0-$%2)34/$*5$*"#$5"'6#3%&%'($3478%7-&.$%&$#-9-4/-6$%'$/0-$4*'7'"-6$")13#6$/#-'6$%'$%'4*2-:$ !"#$%&'()&*+,$-"' .&'*)&'/)*0&123'0$'04&'5"#)&*65"/')*"/&'$1',$"$)6'*",'0)2606'04*0'#4$$6&'0$'6277$)0'$2)'850*3'-$)+9' !"#$#%&%'($)#*+,-.$/*(-/0-#$1%/0$/0-$%2)34/$*5$*"#$5"'6#3%&%'($3478%7-&.$%&$#-9-4/-6$%'$/0-$4*'7'"-6$")13#6$/#-'6$%'$%'4*2-:$ .&'*)&'/)*0&123'0$'04&'5"#)&*65"/')*"/&'$1',$"$)6'*",'0)2606'04*0'#4$$6&'0$'6277$)0'$2)'850*3'-$)+9' !"#$#%&%'($)#*+,-.$/*(-/0-#$1%/0$/0-$%2)34/$*5$*"#$5"'6#3%&%'($3478%7-&.$%&$#-9-4/-6$%'$/0-$4*'7'"-6$")13#6$/#-'6$%'$%'4*2-:$ .&'*)&'/)*0&123'0$'04&'5"#)&*65"/')*"/&'$1',$"$)6'*",'0)2606'04*0'#4$$6&'0$'6277$)0'$2)'850*3'-$)+9' ! ")13#6$/#-'6$%'$%'4*2-:$ ! .&'*)&'/)*0&123'0$'04&'5"#)&*65"/')*"/&'$1',$"$)6'*",'0)2606'04*0'#4$$6&'0$'6277$)0'$2)'850*3'-$)+9'26 Population Matters .&'*)&'/)*0&123'0$'04&'5"#)&*65"/')*"/&'$1',$"$)6'*",'0)2606'04*0'#4$$6&'0$'6277$)0'$2)'850*3'-$)+9' ! ! ! ! Statement of Financial Activities for the Year Ended 30 June 2019 ! Notes and further information are included in the full financial statements, which are available on request. Income Breakdown ! Unrestricted Restricted 2019 2018 ! £800,000 Income Breakdown funds (£) funds (£) Total funds (£) Total funds (£) ! £800,000 IncomeINCOME Breakdown FROM £800,000 Income BreakdownDonations 256,303 30,705 287,008 373,921 Gift aid 25,439 5,410 30,849 30,556 £800,000 Income Breakdown Grants 26,776 - 26,776 - £800,000 Legacies 437,78 4 - 437,78 4 166,788 Other trading activities 1,164 - 1,164 848 Investment income 5,357 - 5,357 4,827 £600,000 Total 752,823 36,115 788,938 576,940 £600,000 EXPENDITURE ON £600,000 Raising funds 60,889 - 60,889 78,633 £600,000 Campaigning 136,277 29,585 165,862 147, 828 £600,000 Raising awareness 246,908 12,056 258,964 186,678 Research 20,065 9,641 29,706 15,925 Total 464,139 51,282 515,421 429,064 £400,000 NET INCOME (EXPENDITURE) !"#$%&'()&*+,$-"'288,684 (15,167) 273,517 147,876 £400,000 !"#$#%&%'($)#*+,-.$/*(-/0-#$1%/0$/0-$%2)34/$*5$*"#$5"'6#3%&%'($3478%7-&.$%&$#-9-4/-6$%'$/0-$4*'7'"-6$ £400,000 RECONCILIATION OF FUNDS ")13#6$/#-'6$%'$%'4*2-:$ .&'*)&'/)*0&123'0$'04&'5"#)&*65"/')*"/&'$1',$"$)6'*",'0)2606'04*0'#4$$6&'0$'6277$)0'$2)'850*3'-$)+9' £400,000 Total funds brought forward 617,783 66,021 683,804 535,928 Total funds carried forward ! 906,467 50,854 957,321 683,804 £400,000

!

Income Breakdown £200,000 £800,000 £200,000 £200,000 £200,000 Income breakdown £200,000 Our rising profile, together with the impact £600,000 of our fundraising activities, is reflected in the continued upward trend in income.

£0 We are grateful to the increasing range of donors £0 andFY14/15 trusts that choose FYto support 15/16 our vital work.FY 16/17 £400,000FY 17/18 FY18/19 £0 FY14/15 FY 15/16 FY 16/17 FY 17/18 FY18/19 Donations Gift Aid Grants Legacies Other £0 FY14/15 FY 15/16 FY 16/17 FY 17/18 FY18/19 FY14/15 FY 15/16 DonationsFY 16/17 GiftFY 17/18Aid GrantsFY18/19 Legacies Other £0 £200,000 FY14/15 FY 15/16 FY 16/17DonationsFY 17/18Gift Aid FY18/19Grants Legacies Other Donations Gift Aid Grants Legacies Other Donations Gift Aid Grants Legacies Other

£0 FY14/15 FY 15/16 FY 16/17 FY 17/18 FY18/19

Donations Gift Aid Grants Legacies Other Annual Report 18/19 :;7&",502)&'()&*+,$-"' :;7&",502)&'()&*+,$-"' !"#$-;)-'6%/"#-$03&$#%&-'$3&$1-$-;/-'6$/0-$#3'(-$3'6$#-340$*5$*"#$3478%7-&:$ :;7&",502)&'()&*+,$-"' Balance Sheet at 30th June 2019 !"#$-;)-'6%/"#-$03&$#%&-'$3&$1-$-;/-'6$/0-$#3'(-$3'6$#-340$*5$*"#$3478%7-&:$ :;7&",502)&'()&*+,$-"' <*565"/'*-*)&"&66'$1'04&'35"+'(&0-&&"'7$723*=$"'*",'04&'6260*5"*(5350>'*/&",*'56'*0'04&'4&*)0'$1'Notes and further information are included in the full financial statements, which are available on request. !"#$-;)-'6%/"#-$03&$#%&-'$3&$1-$-;/-'6$/0-$#3'(-$3'6$#-340$*5$*"#$3478%7-&:$ <*565"/'*-*)&"&66'$1'04&'35"+'(&0-&&"'7$723*=$"'*",'04&'6260*5"*(5350>'*/&",*'56'*0'04&'4&*)0'$1'&8&)>045"/'-&',$?'2",&)75""5"/'*33'$1'$2)'*#=85=&6'(20'*0'04&'6*%&'=%&'-&'*)&',&8&3$75"/'*",'12",5"/'Unrestricted Restricted 2019 2018 !"#$-;)-'6%/"#-$03&$#%&-'$3&$1-$-;/-'6$/0-$#3'(-$3'6$#-340$*5$*"#$3478%7-&:$ funds (£) funds (£) Total funds (£) Total funds (£) <*565"/'*-*)&"&66'$1'04&'35"+'(&0-&&"'7$723*=$"'*",'04&'6260*5"*(5350>'*/&",*'56'*0'04&'4&*)0'$1'&8&)>045"/'-&',$?'2",&)75""5"/'*33'$1'$2)'*#=85=&6'(20'*0'04&'6*%&'=%&'-&'*)&',&8&3$75"/'*",'12",5"/'5"#)&*65"/3>'0*)/&0&,'#*%7*5/"'*#=$"6'*",'&"62)5"/'04*0'-&'4*8&'*')$(260?'&85,&"#&,@(*6&,'*77)$*#4' FIXED ASSETS <*565"/'*-*)&"&66'$1'04&'35"+'(&0-&&"'7$723*=$"'*",'04&'6260*5"*(5350>'*/&",*'56'*0'04&'4&*)0'$1'&8&)>045"/'-&',$?'2",&)75""5"/'*33'$1'$2)'*#=85=&6'(20'*0'04&'6*%&'=%&'-&'*)&',&8&3$75"/'*",'12",5"/'5"#)&*65"/3>'0*)/&0&,'#*%7*5/"'*#=$"6'*",'&"62)5"/'04*0'-&'4*8&'*')$(260?'&85,&"#&,@(*6&,'*77)$*#4'6277$)0&,'(>')&6&*)#49' Intangible assets 24,391 - 24,391 163 &8&)>045"/'-&',$?'2",&)75""5"/'*33'$1'$2)'*#=85=&6'(20'*0'04&'6*%&'=%&'-&'*)&',&8&3$75"/'*",'12",5"/'5"#)&*65"/3>'0*)/&0&,'#*%7*5/"'*#=$"6'*",'&"62)5"/'04*0'-&'4*8&'*')$(260?'&85,&"#&,@(*6&,'*77)$*#4'6277$)0&,'(>')&6&*)#49' Tangible assets 1,342 - 1,342 967 5"#)&*65"/3>'0*)/&0&,'#*%7*5/"'*#=$"6'*",'&"62)5"/'04*0'-&'4*8&'*')$(260?'&85,&"#&,@(*6&,'*77)$*#4'6277$)0&,'(>')&6&*)#49' 25,733 - 25,733 1,130 6277$)0&,'(>')&6&*)#49' CURRENT ASSETS Debtors Expenditure Breakdown256,425 2,450 258,875 169,390 Investments 100,000 - 100,000 100,000 £600,000 Expenditure Breakdown Cash at bank 552,858 48,404 601,262 447,485 £600,000 Expenditure Breakdown 909,283 50,854 960,137 716,875 £600,000 Expenditure Breakdown CREDITORS £600,000 Amounts falling due within one year (28,549) - (28,549) (34,201) NET CURRENT ASSETS 880,734 50,854 931,588 682,674

£450,000 TOTAL ASSETS LESS CURRENT LIABILITIES 880,734 50,854 957,321 683,804 £450,000 NET ASSETS 906,467 50,854 957,321 683,804 £450,000 FUNDS :;7&",502)&'()&*+,$-"' £450,000 Unrestricted funds !"#$-;)-'6%/"#-$03&$#%&-'$3&$1-$-;/-'6$/0-$#3'(-$3'6$#-340$*5$*"#$3478%7-&:$906,467 617,783 <*565"/'*-*)&"&66'$1'04&'35"+'(&0-&&"'7$723*=$"'*",'04&'6260*5"*(5350>'*/&",*'56'*0'04&'4&*)0'$1' Restricted funds &8&)>045"/'-&',$?'2",&)75""5"/'*33'$1'$2)'*#=85=&6'(20'*0'04&'6*%&'=%&'-&'*)&',&8&3$75"/'*",'12",5"/'50,854 66,021 TOTAL FUNDS 5"#)&*65"/3>'0*)/&0&,'#*%7*5/"'*#=$"6'*",'&"62)5"/'04*0'-&'4*8&'*')$(260?'&85,&"#&,@(*6&,'*77)$*#4'957,321 683,804 £300,000 6277$)0&,'(>')&6&*)#49' £300,000 £300,000 Expenditure Breakdown £300,000 £600,000

Expenditure breakdown £150,000 Our expenditure has risen as we extend the £150,000 range and reach of our activities. £450,000 £150,000 Raising awareness of the link between population and £150,000 the sustainability agenda is at the heart of everything

we do, underpinning all of our activities but at the same £300,000 time we are developing and funding increasingly targeted £0 campaign actions and ensuring that we have a robust, FY14/15 FY 15/16 FY 16/17 FY 17/18 FY18/19 £0 evidenced-based approach supported by research. FY14/15 FY 15/16 FY 16/17 FY 17/18 FY18/19 £0 £150,000 FY14/15 FY 15/16 FY 16/17 FYCampaigning 17/18 FY18/19Raising awareness Research Fundraising £0 FY14/15 FY 15/16 FY 16/17 CampaigningFY 17/18 FY18/19Raising awareness Research Fundraising Campaigning Raising awareness Research Fundraising £0 Campaigning Raising awareness Research Fundraising FY14/15 FY 15/16 FY 16/17 FY 17/18 FY18/19 27 Campaigning Raising awareness Research Fundraising Top 5 solutions to climate Designed by D8, d8.uk change 102.96* Women’s Empowerment ‚FAMILY PLANNING & EDUCATING GIRLSŽ 98.7 Wind Turbines 89.74 Refrigerant Management 70.53 Reduced Food Waste

66.11 llutraton ller en -rich Diet

CO2-equivalent reduction by 2050 (GT) oure roet raon 1 ™ populationmatters.org Every choice counts Produced by Population Matters, 135-137 Station Road, London E4 6AG