Cinema Cinema Media Rates 2021 Turns Audiences Unrivalled Advertising Impact Into Customers Onscreen Advertising

Darkened auditorium Captive audience Cinema Cinema Media Rates 2021 turns audiences unrivalled advertising impact into customers onscreen advertising 30-Second Four Weekly Film Advertising Rates Dubai Screen Seats AED Arabian Center 1 156 13,000 2 176 15,500 3 176 15,500 4 159 13,000 5 121 11,000 6 98 9,000 7 122 11,000 8 98 9,000 Follow an English Blockbuster 17,500 Follow an English Movie 14,000 Follow an Asian/Arabic Movie 10,000 Sharjah Screen Seats AED Zero 6 Mall IMAX+ST1 366+32 20,000 2 249 11,000 3+ST2 277+32 18,000 4 121 5,500 5 108 5,000 6 108 5,000 Follow an English Blockbuster 25,000 Follow an English Movie 20,000 Follow an Asian/Arabic Movie 11,000 ST - STAR THEATERS Durations 07 Sec 75% discount 15 Sec 40% discount 45 Sec 30% loading 60 Sec 40% loading 75 Sec 75% loading 90 Sec 100% loading Rates for other time lengths are available on request Rates for ‘Follow a Movie’ is for the entire period the selected movie is playing An additional 25% loading applicable on ‘Follow a Movie’ rates for English Blockbuster movies 1 week 60% discount on the above 2 weeks 35% discount on the above 3 weeks 10% discount on the above Material Requirements & Minimum Standards For digital screens One DCP (Digital Cinema Package) for each location The visual should be 1998 x 1080 pixels and sound should be in Dolby Stereo at maximum 82dB RAW File: High resolution .mov file (1998 x 1080 pixels) Audio: Full mix or seperate tracks with sync beeps Rates not inclusive of taxes. onscreen advertising 30-Second Four Weekly Film Advertising Rates Sharjah Durations 07 Sec 75% discount 15 Sec 40% discount Screen Seats AED 45 Sec 30% loading 60 Sec 40% loading 75 Sec 75% loading 90 Sec 100% loading Oasis Mall Macro XE 259 18,000 Rates for other time lengths are available on request Rates for ‘Follow a Movie’ is for the entire period the selected movie is playing P1 269 18,000 An additional 25% loading applicable on ‘Follow a Movie’ rates for English 3* 57 6,500 Blockbuster movies 1 week 60% discount on the above P2 83 6,000 2 weeks 35% discount on the above P3 88 6,000 3 weeks 10% discount on the above P4 88 6,000 Material Requirements & Minimum Standards P5 88 6,000 For digital screens P6 88 6,000 One DCP (Digital Cinema Package) for each location P7 88 6,000 The visual should be 1998 x 1080 pixels and sound should be in Dolby Stereo at maximum 82dB P8 88 6,000 RAW File: High resolution .mov file (1998 x 1080 pixels) Audio: Full mix or seperate tracks with sync beeps Follow an English Blockbuster 22,500 Follow an English Movie 18,000 P - Premium *Junior Follow an Asian/Arabic Movie 6,000 Rates not inclusive of taxes. onscreen advertising 30-Second Four Weekly Film Advertising Rates Abu Dhabi Screen Seats AED Screen Seats AED Dalma Mall 3 169 10,000 Khalidiyah Mall CP+R 369+30 22,000 4 123 4,500 2 288 20,000 5 99 4,000 3+P 301+70 21,000 6+R2 232+43 25,000 4 173 8,000 8 117 5,000 5 141 5,000 9+P 234+61 25,000 6 110 4,500 CP+R1 286+61 27,500 7 183 11,000 11 232 17,500 Follow an English Blockbuster 25,000 12 99 4,000 Follow an English Movie 20,000 13 125 4,500 Follow an Asian/Arabic Movie 10,000 14 169 10,000 Follow an English Blockbuster 31,250 Ruwais Mall 1 116 11,000 Follow an English Movie 25,000 2 116 11,000 Follow an Asian/Arabic Movie 12,500 3 91 9,000 4 91 9,000 Deerfields Mall 1* 61 4,000 Follow an English Blockbuster 10,000 CP+R1 336+46 30,000 Follow an English Movie 8,000 3 155 8,500 Follow an Asian/Arabic Movie 6,000 4 98 7,500 5 98 7,500 6 97 7,500 7 97 7,500 8 222 15,000 9+R3 218+24 22,000 10+R2 206+24 25,000 11 282 15,000 Follow an English Blockbuster 27,500 Follow an English Movie 22,000 Durations Follow an Asian/Arabic Movie 12,000 07 Sec 75% discount 15 Sec 40% discount 45 Sec 30% loading 60 Sec 40% loading 75 Sec 75% loading 90 Sec 100% loading Rates for other time lengths are available on request Rates for ‘Follow a Movie’ is for the entire period the selected movie is playing An additional 25% loading applicable on ‘Follow a Movie’ rates for English Blockbuster movies 1 week 60% discount on the above 2 weeks 35% discount on the above 3 weeks 10% discount on the above Material Requirements & Minimum Standards For digital screens One DCP (Digital Cinema Package) for each location The visual should be 1998 x 1080 pixels and sound should be in Dolby Stereo at maximum 82dB RAW File: High resolution .mov file (1998 x 1080 pixels) R - Royal P - Platinum Class CP - CineRoyal Plus * CineRoyal Kids Audio: Full mix or seperate tracks with sync beeps Rates not inclusive of taxes. onscreen advertising 30-Second Four Weekly Film Advertising Rates Abu Dhabi Al Ain Screen Seats AED Screen Seats AED Al Wahda Mall 1+P* 290 + 39 24,000 Al Foah Mall 1+P* 216+48 13,000 3 141 11,000 2 180 7,000 4 161 15,500 3 152 6,500 5 163 15,500 4 105 5,500 6 162 15,500 5 130 6,000 7 101 6,500 Follow an English Blockbuster 15,000 8 143 11,000 Follow an English Movie 12,000 9 125 9,000 Follow an Asian/Arabic Movie 6,000 Follow an English Blockbuster 27,500 Follow an English Movie 22,000 Sports Club 1 807 7,000 Follow an Asian/Arabic Movie 12,000 Follow an Asian/Arabic Movie 6,000 Sharjah Screen Seats AED Al Shaab Village 1+P* 172+42 11,000 2 114 5,500 3 114 5,500 4 115 6,000 5 184 7,500 Follow an English Blockbuster 12,500 Follow an English Movie 10,000 Follow an Asian/Arabic Movie 6,000 P* - Pearl Suite Durations 07 Sec 75% discount 15 Sec 40% discount 45 Sec 30% loading 60 Sec 40% loading 75 Sec 75% loading 90 Sec 100% loading Rates for other time lengths are available on request Rates for ‘Follow a Movie’ is for the entire period the selected movie is playing An additional 25% loading applicable on ‘Follow a Movie’ rates for English Blockbuster movies 1 week 60% discount on the above 2 weeks 35% discount on the above 3 weeks 10% discount on the above Material Requirements & Minimum Standards For digital screens One DCP (Digital Cinema Package) for each location The visual should be 1998 x 1080 pixels and sound should be in Dolby Stereo at maximum 82dB RAW File: High resolution .mov file (1998 x 1080 pixels) Audio: Full mix or seperate tracks with sync beeps Rates not inclusive of taxes. onscreen advertising 30-Second Four Weekly Film Advertising Rates Dubai Screen Seats AED The Dubai Mall 1 53 4,500 2 53 4,500 3+PS3 176+32 31,500 4+PS4 176+30 31,500 5 53 4,500 6 53 4,500 7**+PS2 212+32 37,500 8##+PS5 168+24 31,500 9 140 15,000 10 136 15,000 11 75 7,000 12 76 7,000 13 155 15,000 14 68 7,000 15*** 28 9,000 16*** 48 11,000 17*** 48 11,000 18# 24 8,000 19# 40 10,000 21**+PS1 302+32 42,500 Durations 22* 120 12,000 Follow an English Blockbuster 56,250 07 Sec 75% discount 15 Sec 40% discount Follow an English Movie 45,000 45 Sec 30% loading 60 Sec 40% loading 75 Sec 75% loading 90 Sec 100% loading Follow an Asian/Arabic Movie 16,500 Rates for other time lengths are available on request Rates for ‘Follow a Movie’ is for the entire period the selected movie is playing Dubai Marina Mall 1 79 8,000 An additional 25% loading applicable on ‘Follow a Movie’ rates for English Blockbuster movies 2** 170 22,000 1 week 60% discount on the above 2 weeks 35% discount on the above 3 82 8,000 3 weeks 10% discount on the above 4 204 22,000 4 Week Campaign on MX4D 5 88 8,500 6 88 8,500 Location Screen Seats AED The Dubai Mall 19 94 25,000 7 70 8,000 Follow an English Blockbuster 31,250 Material Requirements & Minimum Standards Follow an English Movie 25,000 For digital screens Follow an Asian/Arabic Movie 7,000 One DCP (Digital Cinema Package) for each location The visual should be 1998 x 1080 pixels and sound should be in Dolby PS - Platinum Suite *MX4D **DOLBY Cinema Stereo at maximum 82dB RAW File: High resolution .mov file (1998 x 1080 pixels) ***Dine-In Cinema ##ScreenX #Junior Audio: Full mix or seperate tracks with sync beeps Rates not inclusive of taxes. onscreen advertising 30-Second Four Weekly Film Advertising Rates Dubai Screen Seats AED Screen Seats AED Jebel Ali Club 1 34 12,000 Rove Downtown 1 45 8,500 2 33 12,000 Follow an English Blockbuster 10,625 3 44 12,000 Follow an English Movie 8,500 4 32 12,000 Follow an Asian/Arabic Movie 8,500 Follow an English Blockbuster 13,750 Follow an English Movie 11,000 The Springs Souk 1 63 6,000 Follow an Asian/Arabic Movie 10,000 2 90 9,000 3 COMING SOON The Pointe 1*** 35 10,000 4 45 4,500 2*** 43 12,000 5 39 4,000 3*** 52 13,000 6# 41 4,000 4 34 10,000 Follow an English Blockbuster 11,000 5 35 10,000 Follow an English Movie 9,000 Follow an English Blockbuster 16,250 Follow an Asian/Arabic Movie 4,500 Follow an English Movie 13,000 Follow an Asian/Arabic Movie 10,000 Durations 07 Sec 75% discount 15 Sec 40% discount Al Ghurair 1 139 8,500 45 Sec 30% loading 60 Sec 40% loading Centre 2 166 14,000 75 Sec 75% loading 90 Sec 100% loading Rates for other time lengths are available on request 3+PS1 184+24 16,000 Rates for ‘Follow a Movie’ is for the entire period the selected movie is playing 4+PS2 184+24 16,000 An additional 25% loading applicable on ‘Follow a Movie’ rates for English 5 150 10,000 Blockbuster movies 1 week 60% discount on the above 6 166 14,000 2 weeks 35% discount on the above 7 124 7,000 3 weeks 10% discount on the above 8 124 7,000 4 Week Campaign on MX4D 9 117 8,000 Location Screen Seats AED 10** 167 14,000 The Dubai Mall 19 94 25,000 11 38 3,000 Material Requirements & Minimum Standards 12 38 3,000 For digital screens 13# 30 2,500 One DCP (Digital Cinema Package) for each location 14 46 3,500 The visual should be 1998 x 1080 pixels and sound should be in Dolby 15 46 3,500 Stereo at maximum 82dB RAW File: High resolution .mov file (1998 x 1080 pixels) 16 71 4,000 Audio: Full mix or seperate tracks with sync beeps Follow an English Blockbuster 16,000 Follow an English Movie 14,000 PS - Platinum Suite ***Dine-In Cinema **DOLBY Cinema #Junior Follow an Asian/Arabic Movie 10,000 Rates not inclusive of taxes.

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