ME to Lure German Market @ITB
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Vol. XIV No. 3; March 2018 A DDP PUBLICATION Pages: 3232 om .c March 7-11, 2018 t s a E e l d id ddppl.com M TravTalkMiddleEast.com Blueground: The new hospitality disruptor ........................................................... 06 Savour a slice of ‘Culinary Germany’ in UAE ........................................................ 11 Wyndham bridges room gap in Ajman .................................................................. 18 ME to lure German market @ ITB The most lucrative networking arena, 52nd ITB Berlin is set to take place from March 7-11. The Middle East secures its position by occupying 3200 square meter in the exhibition area. Altogether, the show’s management expects around 10,000 exhibitors and 160,000 visitors will attend the 26 halls on the exhibitions ground. SHEHARA RIZLY SCTDA’s efforts in showcasing As a growing company with Our focus is on enhancing Sharjah’s tourism experience at global ambitions, it’s vital Emaar customer service to ensure guest various exhibitions around the Hospitality Group has a presence delight. The German market is world have helped the emirate at international gatherings such particularly important during the strengthen its share of market as ITB Berlin. We have partici- festive season. The year 2017 exposure. Sharjah has participated pated at this mart for many years has been very encouraging for us in ITB Berlin for 20 years now and and regard it as a go-to hospital- as our dhow cruise outperformed the emirate continues to attract ity exhibition. We will showcase in the market. We also got the large numbers of German tourists. our progress in the regional and growth trends in our desert safari, With more than 180 countries and global expansion of our brands yachts charters and other tours 109,000 trade visitors, ITB Berlin is in addition to the current superior HE Khalid Jasim Al Midfa Olivier Harnisch Ishrat Ali Khan as compared to previous years. Chairman the ideal opportunity to meet industry Chief Executive Officer guest experiences that we offer Group Managing Director, Al Al Wasl provides parallel experi- SCTDA Emaar Hospitality Group Wasl Yachts, Al Wasl Dhow, Asia professionals in the field. In addition both leisure and business travel- Pacific Tourism & Oasis Palm Safari, ences to all reputable guests by to enhancing our tourism portfolio, we will target the European lers. Catering to travellers from everywhere, Europe and spe- Arabian Travel Award winner providing the promised infrastruc- markets and promote Sharjah as a year-round destination. cifically Germany is a key country for the group. ture, delicious food, customer service and experiences. Germany is the main ITB provides us a global Our focus will be on the culi- source market for Meeting Point platform to showcase our desti- nary experience and the different Emirates. ITB Berlin is important nation and wide range of prod- flavours visitors can taste when to meet our top clients, new ucts and services along with an visiting Germany. Our GNTO clients and partners as well opportunity to meet our trade Dubai-based office will be attend- as launch new projects. Last partners. Arabian Adventures has ing ITB to connect with German November, we had launched exhibited at ITB from our start of partners like hotels, regional tour- our first all-seasons daily flights business over 25 years ago and ism boards or any other travel- operated by Condor to the UAE in will continue to do so. UAE, as a related service providers to woo a joint venture with FTI Group. So unique destination is constantly them to take part in our GCC-wide far, the programme has proven evolving with new products and marketing activities like road- Khaled Jouni Samir Mehta Sigrid de Mazieres very successful where the German CEO experiences. The German-speak- General Manager shows, press events and cross- Director–Gulf countries Arabian Adventures market along Germany was the Meeting Point International ing markets including Austria media marketing campaigns. Our German National Tourist Office single largest contributor in the region with 41,671 passengers and Switzerland are a key focus for Dubai, UAE and Arabian focus is to mainly promote Germany as a tourism destination, to DWC according to a recently published data. It’s gratifying to Adventures. Our management team will showcase our products besides working closely with the respective stakeholders in know that our initiative contributed to boost Dubai tourism. and services at this key event. the MICE segment. INTERVIEW MARCH 2018 TRAVTALK 3 ITB Berlin Emphasis on revolutionary ways of travel This year, ITB Berlin will witness Middle East occupying 3200 square meter in total space, with Abu Dhabi and Ras Al Khaimah tourism authorities having expanded their booths. David Ruetz, Head of ITB Berlin, tells about the vast line-up at the five-day long leading travel trade exhibition. SHEHARA RIZLY Night will represent an op- which altogether now oc- portunity for visitors to culti- cupy 3,200 sqm in total. We Together with a network of exclusive ex- Can you give vate contacts in this industry have registered a very strong Qus a brief about segment, thereby enabling growth from Abu Dhabi hibitors, Loop, a unique trade show for luxury what’s new at ITB providers to discuss topics and Ras Al Khaimah who products, will be the place for buyers of luxury Berlin 2018? at length with leading buyers have expanded their booth The Baltic Sea coast from the luxury travel mar- spaces this year and are products. The first ITB Luxury Late Night will is the first federal state to ket. The eTravel Startup Day certain to delight the visitors represent an opportunity for visitors to cultivate occupy the role as partner will also be held for the first with their stands. region of ITB Berlin. For the time, providing newly formed contacts in this industry segment. first time in the history of ITB, companies with a platform, Who are the David Ruetz the opening ceremony on the as well as the Special Hos- Qnew participants Head of ITB Berlin eve of the show will leave a pitality Tech Forum as a new this year? zero carbon footprint, thereby feature at the eTravel Lab. After a period of ab- setting an important example sence, Belize, Guayana, for the future. Luxury travel How important is Turcs and Caicosin Islands less cabs and hyperloops, ticularly in major cities. As a sional in the travel industry. is an important focus area Qthe Middle East as well French Guayana will set to completely change result, the industry needs to More than 169,000 visitors this year. The general atti- for this year’s event? be back this year. C-Trip, one the face of transport. In ad- find solutions for the future are expected to attend the tude towards this market is How many have con- of the biggest online travel dition, we will take a close and minimise the effects on event, including the best changing. These challenges, firmed their participa- agencies in China, will also look at digitalisation, Arti- the environment. 1,000 buyers, some 109,000 as well as the opportunities, tion from this region? be exhibiting for the first time. ficial Intelligence and their trade visitors and 10,000 concern the industry and will The ME countries play potential impact on travel Do share the exhibitors from all over the be key topics at ITB Berlin. a very important role as a What are the key in the future. Another topic Qdates, venue and world. The exhibition is also Together with a network of fast-growing tourism desti- Qareas of focus which the convention will timings for B2B for open to the public from exclusive exhibitors, Loop, a nation. Exhibitors from UAE, this year? focus on is overtourism. In this year. March 10-11. Don’t miss unique trade show for luxury Oman, Qatar, Bahrain, Jor- ITB Berlin 2018 will lay recent times, rapid growth ITB Berlin, set to be out ITB China in Shanghai products, will be the place for dan and Lebanon will be special emphasis on revo- in tourism has begun to held from March 7-11, in May, if you want to reach buyers of luxury products. showcasing many products lutionary ways of travelling stretch accommodation should be marked in the hundreds of ITB-qualified The first ITB Luxury Late and services on their stands in the future such as driver- and hospitality limits, par- calendar of every profes- Chinese buyers. GUESTCOLUMN Inflight Wi-Fi is trending in ME The airline industry is on the cusp of a connectivity revolution. Currently, EDITORIAL only a quarter of planes offer onboard Wi-Fi, often of variable quality with patchy coverage, slow speeds and low data limits. Embracing Technology ntil now, the aircraft cabin Middle Eastern carriers could rant for dinner or arranging a say they would stop using echnology has changed the way Uhas not kept pace with earn an extra $3.21 per pas- taxi to meet you at the gate, their preferred airline within change on the ground, where senger through new broad- e-commerce and destination the next year if it did not of- Tin which business is carried out seamless high-speed connec- band-enabled revenue oppor- shopping platforms will make fer high quality connectivity. in every scope of work. As all roads tivity is now an expectation. tunities, amounting to a $1.3 air travel more convenient and Passengers want access to lead to Berlin to gather at the largest Although some relish the time billion increase in revenues for more dynamic. This will come the same high-speed internet networking event, the new technological to disconnect from the outside airlines in the region by 2035. at no small gain to airlines, they are used to at home, and world, there’s growing demand which stand to make $289 mil- airlines that recognise this methodology used in the fields of travel, for Wi-Fi in the sky – our re- The availability of quality lion in the Middle East through demand with investment in tourism and hospitality is shared by cent study of 9,000 airline pas- inflight Wi-Fi will transform how e-commerce opportunities.