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V1-01-14-How BBM Messenger Can Benefit Businesses.Indd Business benefits of BB Messenger How BBM Messenger can benefit businesses working with daisy 0800 040 8888 [email protected] www.daisygroup.com v1 - 01/14 Introduction When you think of BlackBerry® Messenger (BBM), business is probably not one of the first things you associate with it. Already extremely popular amongst social users of the handsets, the Canadian firm’s iconic chat app was successfully rolled out for iPhones and Android-powered devices last year to further boost its popularity. However, although BlackBerry handsets enjoy a solid reputation amongst the business community, most fail to acknowledge that BBM can be invaluable in boosting productivity. The benefits Instant Messaging Group facility Small businesses are continually striving to keep One of the finest developments has arguably been pace with their respective industry heavyweights. To the introduction of the ‘Group’ facility, which allows do this effectively, they must ensure they utilise their you to share photos, lists and calendar appointments agility by using service like BlackBerry Messenger. with your contacts. By creating a group, you can The software allows users to communicate easily and use a shared stream to instantly chat to colleagues quickly to their network of contacts who are central within your business. This tool is perfect for to business functionality. The instant messaging business collaboration, and especially useful if you aspect of the app helps facilitate staff communication experience geographic limitations or utilise remote and improve collaboration. Unlike SMS messaging – working products and services. Groups allow you which invariably costs – BBM offers a free, alternative to communicate in real time by sharing important communication solution (excluding the internet documents and files, ensuring you work productively connection you’ll need). together with colleagues in order to complete tasks. Aswell as being free BBM also allows users to take Channels part in several conversations simultaneously - unlike BlackBerry has also recently launched a Twitter- email. The tool helps you keep in touch with everyone esque channel service which may also aid the important, without having to overload your email business community. Similar to Twitter, it allows you inbox. to follow relevant business people, as well as giving you a chance to be followed, enabling you to interact Message status icons with those utilising the same messaging service. The Another popular and useful feature of instant whole concept of the service is to try and move BBM messaging is its confirmation and message status away from just being an instant messaging platform. icons. The different icons symbolise at what stage your message is at; for example, D means it has been All the features share the same real-time delivered and R means it has been read. This is an communication benefits that enable your business to extremely helpful tool if you need to send an urgent become more productive. BlackBerry messenger is message to a recipient.. currently viewed as a social gadget, whereas it can actually add real value to the day-to-day running of This feature is just one of many to have been any type of business. introduced by BlackBerry to make the software more beneficial to the user. Others include the ability to send pictures, audio messages and make voice and video calls over the internet. working with daisy 0800 040 8888 [email protected] www.daisygroup.com v1 - 01/14.
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