IN

@TwitterMktgIN Calendar 01 2020

SUN MON TUE WED THU FRI SAT

1 2 3 4 New Year's Day Guru Gobind Singh World Braille Day Global Day Jayanti

5 6 7 8 9 10 11 Golden Globe Winter Youth World Hindi Day Awards Olympics Indian Art Festival

12 13 14 15 16 17 18 National Youth Day Lohri Pongal Army Day

19 20 21 22 23 24 25 World Economic National Day of Forum Education National Voters Day

26 27 28 29 30 31 Republic Day Grammy Awards Data Privacy Day Martyrs’ Day International Day of Commemoration

Tweet inspiration: Get in on the fun of award season (we see you, #GoldenGlobes and #Grammys ) with some ‘awards’ of your own. Use Twitter Polls have followers vote for their favorites — this could be research driven, like their favorite type of content or something purely fun, like their favorite emojis.

EVENTS LENGTHS

Winter Youth Olympics 1/9 - 1/22

World Economic Forum 1/21 - 1/24

Indian Art Festival 1/9 - 1/12

Jaipur Lit Fest TBD Entertainment Sports Holidays Conferences Other

TBD: dates were not available at time of print, but keep an eye out for these events. @TwitterMktgIN 02 2020

SUN MON TUE WED THU FRI SAT 1 Kala Ghoda Art Festival Union Budget

2 3 4 5 6 7 8 World Wetlands Day World Cancer Day Safer Internet Day Auto Expo New York Spring Fashion Week

9 10 11 12 13 14 15 Guru Ravidas Oscars National Productivity Valentine’s Day Filmfare Awards Jayanti Day London Spring National Pizza Day Fashion Week

16 17 18 19 20 21 22 Milan Spring Convergence Maha Shivratri National Fashion Week Margarita Day Shivaji Jayanti International Day of Language ICC Women’s Cricket World Cup

23 24 25 26 27 28 29 Paris Spring World NGO Day National Science Day Fashion Week

Tweet inspiration: Like valentines themselves, Tweets are often best when short and sweet. As you draft up your February and future Tweets, here are some things to keep in mind: · Condense your Tweet copy to its core message or hook · Limit yourself to 1-2 hashtags · Keep videos between 6-15 seconds

EVENTS LENGTHS

Auto Expo 2/6 - 2/9 Kala Ghoda Art Festival 2/1 - 2/9 New York Spring Fashion Week 2/6 - 2/13 Vh1 Supersonic TBD London Spring Fashion Week 2/14 - 2/18 ICC Women’s Cricket 2/21 - 3/8 World Cup Milan Spring Fashion Week 2/18 - 2/24 Big Boss 13 Finale TBD Paris Spring Fashion Week 2/24 - 3/4 Convergence India 2/19 - 2/21 Entertainment Sports Holidays Conferences Other

@TwitterMktgIN 03 2020

SUN MON TUE WED THU FRI SAT

1 2 3 4 5 6 7 Women’s History World Wildlife Day Month

8 9 10 11 12 13 14 International Holika Dahan No Smoking Day World Kidney Day Friday the 13th Pi Day Women’s Day ICC Women’s Cricket World Cup Finale

15 16 17 18 19 20 21 World Consumer Equinox Twitter’s Birthday Rights Day International Day of Indian Premier Happiness League

22 23 24 25 26 27 28 World Water Day World World TB Day Chaita Sukhali World Theatre Day Meteorological Day

29 30 31 Equal Pay Day Ice Hockey Women’s World Championship

Tweet inspiration: There’s no shortage of events this month, and while you may not be attending them in person, it doesn’t mean you can’t attend in Tweet. Use Event targeting within Twitter Ads to target an event’s relevant audience.

EVENTS LENGTHS

March Madness 3/17 - 4/6 Ice Hockey Women’s World 3/31- 4/10 Championships Indian Premier League 3/23 - 5/19 Women’s History Month 3/1 - 3/31 Holi 3/9 - 3/10

Entertainment Sports Holidays Conferences Other

TBD: dates were not available at time of print, but keep an eye out for these events. @TwitterMktgIN 04 2020

SUN MON TUE WED THU FRI SAT

1 2 3 4 April Fools’ Day Ram Navmi Utkal Diwas World Autism Awareness Day

5 6 7 8 9 10 11 WWE Wrestlemania Mahavir Jayanti World Health Day Masters Coachella National Pet Day Tournament (Weekend 1) National Maritime Day National Day

12 13 14 15 16 17 18 Vaisakhi Ambedkar Jayanti Coachella World Heritage Day (Weekend 2) World Haemophilia Day

19 20 21 22 23 24 25 World Liver World Malaria Day Day Sachin Tendulkar’s Birthday

26 27 28 29 30 World Veterinary Day International Dance Ayushman Bharat Day Diwas

Tweet inspiration: Internal research has shown Tweets with GIFs gained 55% more engagement than Tweets without them. (Added bonus: they’re free, easy, and usually adorable.) Consider using GIFs not only as outbound Tweets, but as replies — joining a popular conversation can be just as effective as starting your own. Twitter Internal data: Based on study of 3.7M accounts

EVENTS LENGTHS

Coachella (Weekend 1) 4/10 - 4/12 Masters Tournament 4/9 - 4/12 Tribeca Film Festival 4/15 - 4/26 NBA Playoffs 4/19 - 6/5 Coachella (Weekend 2) 4/17 - 4/19 Stagecoach Music Festival 4/24 - 4/26

Passover 4/8 - 4/16 Ramadan 4/24 - 5/23 Entertainment Sports Holidays Conferences Other

TBD: dates were not available at time of print, but keep an eye out for these events. @TwitterMktgIN 05 2020

SUN MON TUE WED THU FRI SAT

1 2 Graduation Season

3 4 5 6 7 8 9 World Laughter Day Star Wars Day Buddha Purnima World Red Cross MET Gala Day Press Freedom Day World Athletics Day Dell Tech World

10 11 12 13 14 15 16 Mother’s Day National International World Cocktail Day International Day Technology Day Nurses Day of Family Cannes Film Festival

17 18 19 20 21 22 23 World AIDS Vaccine Anti-Terrorism Day Jamat Ul-Vida Day

24 25 26 27 28 29 30 Commonwealth Day Ramazan Id

31 Tweet inspiration: Conversation targeting allows you to target people who are interacting with a particular topic. You can choose from 25+ categories and 10,000+ topics. Cisco Live Anti-Tobacco Day When it comes to fun holidays like #StarWarsDay, consider using Conversation targeting to promote your relevant Tweets to members of your audience already showing interest in that day.

EVENTS LENGTHS

Cannes Film Festival 5/12 - 5/23 Graduation Season 5/1 - 5/31 National Spelling Bee (US) 5/24 - 5/29 National Small Business Week 5/3 - 5/9

Dell Tech World 5/4 - 5/7 Cisco Live 5/31 - 6/4

Entertainment Sports Holidays Conferences Other

@TwitterMktgIN 06 20202020 June

SUN MON TUE WED THU FRI SAT

1 2 3 4 5 6 LGBTQ Pride Computex World Environment Month Day

7 8 9 10 11 12 13 World Food Safety World Ocean Day Anti- Labor Day Day

14 15 16 17 18 19 20 World Blood Donor MTV Movie & TV World Refugee Day Day Awards Summer Solstice

21 22 23 24 25 26 27 ’s Day Cannes Lions Rath Yatra Tour De France National Selfie Day Yoga Day

28 29 30 Social Media Day

Tweet inspiration: Going on ? Schedule your Tweets to keep your organic Tweets at work. You can schedule your Tweets by visiting ads.twitter.com

EVENTS LENGTHS

Tour De France 6/27 - 6/19

Computex 6/2 - 6/6

Cannes Lions 6/22 - 6/26

LGBTQ Pride Month 6/1 - 6/30

Entertainment Sports Holidays Conferences Other

TBD: dates were not available at time of print, but keep an eye out for these events. @TwitterMktgIN 07 2020 July

SUN MON TUE WED THU FRI SAT

1 2 3 4 International Plastic Bag Free Day

5 6 7 8 9 10 11 Chocolate Day Population Control Day

12 13 14 15 16 17 18 Bastille Day Just for Laughs World Emoji Day Festival Pitchfork Music Festival

19 20 21 22 23 24 25 National Ice Summer Cream Day Olympics 2020

26 27 28 29 30 31 International Day of Bakr Id Friendship

Tweet inspiration: As the Olympics kick off, consider embracing the themes of teamwork and competition with a Tweet challenge of your own. This can be something simple, like “who has the most unread messages in their inbox?” or “what is your best caption for this GIF?” For anything involving an official contest or prizes, be sure to sync with your legal partners.

EVENTS LENGTHS

Just for Laughs Festival 7/17 - 7/19

Pitchfork Music Festival 7/24 - 7/26

Summer Olympics 2020 7/24 - 8/9

Entertainment Sports Holidays Conferences Other

TBD: dates were not available at time of print, but keep an eye out for these events. @TwitterMktgIN 08 2020 August

SUN MON TUE WED THU FRI SAT

1 Back to School

2 3 4 5 6 7 8 Friendship Day International Cat Day

9 10 11 12 13 14 15 Janmashtami International Independence Day Youth Day

16 17 18 19 20 21 22

Parsi New Year Photography Day

23 24 25 26 27 28 29 Hashtag Day Paralympic International National Sports Games Dog Day Day GamesCom

30 31 Tweet inspiration: Internal research has shown that Tweets with video attract 10X more engagement. As you plan out your video strategy, remember: videos don’t have to be a heavy lift! There’s a lot you can do with slideshows, image animation apps, and your very own smartphone. Twitter Internal data: Based on study of 3.7M accounts

EVENTS LENGTHS

2020 Paralympic Games 8/25 - 9/6

GamesCom 8/25 - 8/29

Back to School 8/1 - 9/30

Entertainment Sports Holidays Conferences Other

TBD: dates were not available at time of print, but keep an eye out for these events. @TwitterMktgIN 09 2020 September

SUN MON TUE WED THU FRI SAT

1 2 3 4 5 Venice International Teacher’s Day Film Festival New York Fall Coconut Day Fashion Week

6 7 8 9 10 11 12 National Read a Labor Day Literacy Day World Suicide Book Day Prevention Day Toronto International Film Festival

13 14 15 16 17 18 19 National Hindi Diwas Engineers’ Day World Ozone Day Milan Fall Day Fashion Week TechCrunch International Day London Fall Disrupt Of Democracy Fashion Week

20 21 22 23 24 25 26 International Day of Paris Fall National Fitness Peace Fashion Week Day World Gratitude Day

27 28 29 30

World Tourism Day

Tweet inspiration: In the #BackToSchool spirit, consider serving up some educational content of your own. Some ideas: · Tweet a video tutorial · Use a Tweet thread to answer FAQs · Host a webinar or Periscope · Sharing a little #WednesdayWisdom

EVENTS LENGTHS

Venice International Film Festival 9/2 - 9/12 New York Fall Fashion Week 9/5 - 9/13 Toronto International Film Festival 9/10 - 9/20 London Fall Fashion Week 9/13 - 9/17 Paris Fall Fashion Week 9/23 - 10/1 Milan Fall Fashion Week 9/17 - 9/23

Entertainment Sports Holidays Conferences Other

TBD: dates were not available at time of print, but keep an eye out for these events. @TwitterMktgIN 10 2020 October

SUN MON TUE WED THU FRI SAT

1 2 3 Breast Cancer World Smile Day Awareness Month Gandhi Jayanti International Coffee Day

4 5 6 7 8 9 10 World Animal World Post Office World Mental Welfare Day Day Health Day

11 12 13 14 15 16 17 National National Dessert World Student Day World Food Day Child Day Day

18 19 20 21 22 23 24 ICC Men’s Maha Ashtami Cricket World Cup World Expo Maha Saptmi United Nations Day Maha Navmi

25 26 27 28 29 30 31 Dussehra Id-e-Milad International National Unity Day Internet Day

Tweet inspiration: ‘Tis the season for planning! As you begin to outline your holiday content, here are some ideas to consider: · guides · Product spotlights · Campaigns that give back · How-to videos · Pre-order campaigns

EVENTS LENGTHS

Women’s History Month 10/1 - 10/31

Breast Cancer Awareness Month 10/1 - 10/31

World Expo 10/20 - 4/10

ICC Men’s Cricket World Cup 10/18 - 11/15

Entertainment Sports Holidays Conferences Other

TBD: dates were not available at time of print, but keep an eye out for these events. @TwitterMktgIN 11 2020

SUN MON TUE WED THU FRI SAT

1 2 3 4 5 6 7 Karva Chauth World Tsunami National Cancer Day Awareness Day

8 9 10 11 12 13 14

Legal Services Friday the 13th Day World Kindness Children’s Day Day

15 16 17 18 19 20 21 Govardhan Puja Bhai Duj National Epilepsy Chhath Puja World Television Day ICC Men’s Day Cricket World Cup Finale

22 23 24 25 26 27 28 International Day Thanksgiving Small Business for the Elimination Saturday of Violence Against Women

29 30 Cyber Monday Guru Nanak Jayanti

Tweet inspiration: Twitter moves fast. Leverage this energy with flash sales, special offers, and urgent language such as “limited time only” and “buy now”. Pro tip: when offering discounts, express them as a percentage, not a number.

EVENTS LENGTHS

Diwali 11/13 - 11/14 Cricket World Cup 10/18 - 11/15

Entertainment Sports Holidays Conferences Other

TBD: dates were not available at time of print, but keep an eye out for these events. @TwitterMktgIN 12 2020

SUN MON TUE WED THU FRI SAT

1 2345 Giving Tuesday National Pollution Day World AIDS Day Control Day

6 7 8 9 10 11 12 Indian Armed Forces International Human Rights Day

13 14 15 16 17 18 19 Solar Eclipse Vijay Diwas Minority Rights Day World Energy Conservation Day

20 21 22 23 24 25 26 Winter Solstice National Kisan Diwas Eve Christmas Day Mathematics Day

27 28 29 30 31 New Year’s Eve

Tweet inspiration: December is a month of holidays — and a month of travel. If there is content you want people to read or listen to, consider framing — or even creating — it as a way to pass time en route.

EVENTS LENGTHS

Hanukkah 12/10 - 12/18 Asian Music Awards TBD The Game Awards TBD WWE TLC TBD Comic Con TBD

Entertainment Sports Holidays Conferences Other

TBD: dates were not available at time of print, but keep an eye out for these events. @TwitterMktgIN Notes and Tweet ideas

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