A Conversation with . . . British Airways
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A MAGAZINE FOR AIRLINE EXECUTIVES OCTOBER 2002 T a k i n g y o u r a i r l i n e t o n e w h e i g h t s SIMPLIFYING FOR THE FUTUR E A Conversation with .. British Airways INSID E Airlines Seek to Simplify Operations Aligning with Industry- Best Practices TAM Extends Leadership © 2009 Sabre Inc. All rights reserved. [email protected] regional regional Asia/Pacific Reservations for Seven THE HIGH LEVEL News Briefs from Around the Globe vıew Asia/Pacific Airlines Select New News from Asia Through the five-year partnership, Lufthansa will use Reservations Solutions Cathay Pacific Airways is deploying new technology the patented Sabre ® O&D FAM fleet assignment model, allowing the Hong Kong-based carrier to expedite the one of the industry’s most sophisticated decision-support By Hans Belle | Ascend Contributor check-in process while also electronically delivering tools, which uses global optimization techniques to passenger information relevant to the traveler’s journey. design a schedule that assigns the most appropriate For seven carriers in the Asia/Pacific region, new reser- our requirements; our timeframe for migration was short. As part of the airline’s e-Journey initiative, Cathay Pacific aircraft to each flight leg. The model’s mathematical vations functionality will help them shape their future. They were able to deliver the services required and, most has adopted technology from the Sabre ® Aerodynamic optimization techniques automatically produce profitable Since the beginning of the year, Indonesian Airlines, importantly, could demonstrate that delivery was possible.” Traveler TM Self-Service Kiosk module for use in its and operationally feasible solutions that are virtually Vision Air, Royal Brunei Airlines, Batavia, Regional Express David Fletcher, general manager of Skywest Airlines, said, CXpress multi-purpose kiosk. impossible to generate manually. Airlines (Kendall and Hazelton Airlines), Skywest and Flight “The Passenger Reservation System has given us the power The Sabre technology incorporated in the CXpress Using the model for medium- and long-term West have selected the Sabre ® Passenger Reservation System to move forward and grow as an independent regional carrier. kiosk provides Cathay Pacific with secure and innovative scheduling can generate incremental annual revenue to manage their critical reservations needs. Placing our passenger services with Sabre allows us to truly e-commerce capabilities focused on reducing terminal of 2 to 3 percent and increase annual profitability By being hosted in the Passenger Reservation System, focus on our core business.” congestion and costly overhead while improving between US$5 million and US$15 million when used the airlines gain access to the industry’s only fully integrated Joining the Australian trio, Indonesian, Vision Air of customer service. for short-term re-fleeting. solutions capable of delivering a seamless experience to cus- Malaysia, Royal Brunei and Batavia of Indonesia, will also Cathay Pacific Director of Service Delivery, Robert “One of our airline’s major goals will be the tomers while reducing costs. The system provides each airline be able to effectively manage their reservations through Cutler, the first passenger to use the CXpress kiosk, improve-ment in stability of our short-term flight sched- with the capability to increase sales through every distribution the functionality of the Passenger Reservation System. said, “When you are in a hurry but know exactly what ule and the resulting positive impact for subsequent channel, streamline processes and automate manual tasks, Pg Ali Pg Hj Ahmaad, executive director of Royal Brunei you want, the CXpress kiosks are definitely the quickest processes within our crew planning and flight opera- as well as increase travel self-service capabilities. said, “Our relationship with Sabre will enable Royal Brunei way to go. Cathay Pacific is pushing ahead with new tions,” said Peter Froehlich, manager, decision support Selecting a reservations system was particularly crucial Airlines to enhance our competitive position, profitability e-business products, despite this difficult period for systems, network planning for Lufthansa. “Using the for a group of Australian regional airlines who, literally, and customer service agreement. The agreement facilitates the airline industry, because they offer clear advantages O&D FAM model, combined with our revised processes, came to Sabre without reservations. the implementation of frequent flyer and automated revenue both for our passengers and our company.” we expect a positive impact on load factors, particularly When their parent company, Ansett Australian Airlines, management programs for the airline and will improve The kiosk offers travelers the advantage of bypass- within the European continental network of Lufthansa.” filed for bankruptcy, the three — Regional Express, our integration with the ABACUS and Sabre global ing queues during busy periods and allowing Cathay Both companies will work closely together to identify Flight West and Skywest — lost their reservations system. distribution systems.” Pacific staff at the check-in counters to concentrate on areas of automation and decision support that will pro- After considering, and rejecting, stopgap measures, The increase in the number of Asia/Pacific carriers hosted providing more personal attention to passengers requir- vide tangible business benefits to the airline. Lufthansa the three turned to Sabre. in the Passenger Reservation System, reflects Sabre’s ing extra assistance. Among its many capabilities, joins 12 other major airlines currently using the system, Although it usually takes 120 to 180 days to migrate an continued commitment to providing the region with CXpress issues tickets purchased via the airline’s Web including Air France, Alitalia, Scandinavian Airlines airline from one reservations system to another, the task for pivotal reservations solutions. site, prints itineraries, assists frequent flyers and supplies Systems and US Airways. each of the airlines was accomplished in 30 to 60 days. The seven carriers join several other airlines in the passengers with the latest “hot offers” and relevant des- The O&D FAM model can be used for several busi- “We chose Sabre’s airline reservations for several reasons, region, such as Jet Airways, Pakistan International Airlines tination information. Additionally, CXpress offers passen- ness applications including fleet planning, schedule including the company Sabre keeps in other airlines — both and Lion Air, who rely on the system for crucial reservations gers convenient ways to perform check-in and boarding structure analysis, scenario-based seasonal schedule in Australia and overseas,” said Scott McMillan, managing functionality. functions, such as selecting or changing their seats. planning, operational studies, planning for special events director of Flight West Airlines. “Further, Sabre understood Hans Belle is Sabre’s vice president of marketing, Asia/Pacific. and short-term tactical re-fleeting. A special O&D opti- News from Europe mization feature allows airlines to model passenger flows Lufthansa German Airlines has formed a partnership across the network while increasing the value of the +count it up with Sabre to provide the airline with a sophisticated global solution. The O&D feature benefits airlines that origin and destination fleet assignment model that have more than 10 percent flow traffic or that use O&D 187 80+ million 70+ increases revenues and lowers costs. revenue management systems and techniques. Number of airlines Number of unique Airlines that remotely subscribe worldwide that use travelers touched to the Sabre ® Passenger Sabre Airline Solutions by Sabre in 2001 Reservation System +count it up 12 Number of airline business areas served by Sabre Airline Solutions 12 ascend october 2002 13.