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Q1 2020 Store Intelligence Data Digest © 2020 Sensor Tower Inc Q1 2020 Store Intelligence Data Digest © 2020 Sensor Tower Inc. - All Rights Reserved Executive Summary: Highlights Worldwide app downloads reached 33.6 billion in TikTok had the most downloads for any app ever 1Q20, an increase of 20.3 percent year-over-year. in a quarter, with 315 million installs across the App Store installs grew 25.4 percent to 9.3 billion, App Store and Google Play. That was more installs while Google Play had 18.4 percent growth to 24.3 than any app has ever had in a quarter, including billion, all-time highs for both platforms. Pokémon GO during its launch quarter in 2016. The spread of COVID-19 dramatically altered the Game downloads also felt the impact of app landscape in early 2020. Overall downloads COVID-19, surpassing 13 billion across the App grew rapidly, especially for categories such as Store and Google Play for the first time in 1Q20. Business, Education, and News, as consumers This was more than 2 billion beyond the previous adjusted to their changing day-to-day lives. highest quarter. 2 © 2020 Sensor Tower Inc. - All Rights Reserved Table of Contents: Topics Covered The Q1 2020 Store Intelligence Data Digest offers analysis on the latest mobile trends: Top Charts for the Quarter Stories of the Quarter 5. Market Overview: 36. Top Categories: 44. Impact of COVID-19: Worldwide year-over-year download A look at year-over-year growth for the Download and revenue trends by country growth for the App Store and Google Play top categories on both app stores following the spread of COVID-19 6. Top Apps: 39. Top Countries: 48. Shifts in Non-Gaming: Top non-game apps globally, in the U.S., The countries that had the most installs A summary of which categories have seen and in Europe in the quarter and a look at year-over- the most growth during the coronavirus 16. Top Games: year growth 53. Gaming Trends: Top mobile games by downloads across The impact of COVID-19 on game the App Store and Google Play downloads and revenue 26. Top Publishers: Top publishers of mobile apps and games worldwide, in the U.S., and in Europe 3 © 2020 Sensor Tower Inc. - All Rights Reserved About This Data: Methodology Could your business benefit from Sensor Tower’s Mobile Insights team compiled the download estimates access to Store Intelligence insights provided in this report using the Sensor Tower Store Intelligence platform. and the highly accurate data used to ● Figures cited in this report reflect App Store and Google Play build this report? See the fastest download estimates for January 1, 2016 through March 31, 2020. growing apps and publishers by ● Download estimates presented are on a per-user basis, meaning that only one download per Apple or Google account is counted towards downloads or revenue. the total. ● Downloads of the same app by the same user to multiple devices, updates, or re-installs of the same app by the same user are not REQUEST DEMO counted towards the total. ● Android app install estimates represent downloads from the Google Play Store only. Sensor Tower does not provide download estimates for third-party Android stores. Store Intelligence 4 © 2020 Sensor Tower Inc. - All Rights Reserved Market Overview: Q1 2020 Worldwide Download Growth Worldwide App Store and Worldwide App Store Worldwide Google Play Google Play Downloads Downloads Downloads 35B +20.3% 35B 35B 30B 30B 30B +18.4% 25B 25B 25B 20B 20B 20B 33.6B 15B 27.9B 15B 15B +25.4% 24.3B 10B 10B 10B 20.5B 5B 5B 5B 7.4B 9.3B 0 0 0 Q1 2019 Q1 2020 Q1 2019 Q1 2020 Q1 2019 Q1 2020 33.6 Billion 9.3 Billion 24.3 Billion App Store + Google Play Downloads App Store Downloads Google Play Downloads 5 Top Apps © 2020 Sensor Tower Inc. - All Rights Reserved Overall - Worldwide App Store Google Play TikTok had the best quarter of any app, TikTok . surpassing the previous record of nearly 308 WhatsApp . million installs for Pokémon GO in Q3 2016. Its Facebook . 315 million installs in the quarter was by far its Instagram . Messenger . best quarter to date, more than 50 percent Likee . higher than its previous best in Q4 2018. Zoom . SHAREit . The impact of the coronavirus was evident Snapchat . with the success of video conferencing apps. Netflix . Zoom entered the top 20 for the first time at YouTube . No. 7, with its 80 million downloads more than Spotify . 11 times its Q4 2019 total. UC Browser . Telegram . Note Regarding Download Estimates Twitter . Our estimates include worldwide downloads for iPhone, PicsArt . iPad, and Google Play for Jan. 1 through Mar. 31, 2020. Apple TikTok Wall Picture . apps and Google pre-installed apps are excluded. We report Pinterest . unique installs only. Android estimates do not include third- party stores. Figures represent aggregate installs of all app Helo . versions, ex: Facebook and Facebook Lite. Google Pay . 0 50M 100M 150M 200M 250M 300M 350M Q1 Apps by Worldwide Downloads 7 © 2020 Sensor Tower Inc. - All Rights Reserved App Store - Worldwide iPhone iPad TikTok had 67 million downloads on the App TikTok . Store in Q1 2020, which was also the largest YouTube . quarter for any app on record for the store. No Zoom . other non-game app has surpassed 50 million Instagram . Facebook . installs in a quarter. DingTalk . WhatsApp . Video conferencing apps performed well on Netflix . the App Store in response to COVID-19, Messenger . particularly in China. Along with Zoom (No. 3) Gmail . DingTalk (6) and VooV Meeting (12) also shot up Google Maps . the charts as stay-at-home orders made these VooV Meeting . apps essential for remote work. Google Chrome . Jianying Vlog . Note Regarding Download Estimates Spotify . Our estimates include worldwide daily download totals for Twitter . iPhone and iPad for Jan. 1 through Mar. 31, 2020. Apple apps Xigua Video . are excluded. We report unique installs only (one download Snapchat . per user). Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite. Wesee . PicsArt . 0 10M 20M 30M 40M 50M 60M 70M Q1 Apps by Worldwide Downloads 8 © 2020 Sensor Tower Inc. - All Rights Reserved Google Play - Worldwide WhatsApp was the top app on Google Play for TikTok . each quarter since Q2 2016 before TikTok took WhatsApp . the top spot in Q1 2020. TikTok was propelled Facebook . to No. 1 off of 61 percent growth year-over-year. Instagram . Messenger . Likee . Facebook had the next four apps following SHAREit . TikTok. WhatsApp, Facebook, Instagram, and Snapchat . Messenger rounded out the top five. UC Browser . Zoom . Netflix . TikTok Wall Picture . Helo . Telegram . Note Regarding Download Estimates Spotify . Our estimates include worldwide daily download totals for Google Pay . Google Play for Jan. 1 through Mar. 31, 2020. We report unique MX Player . installs only (one download per User). Google preinstalled apps VMate . are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all YouTube . app versions, ex: Facebook and Facebook Lite. UVideo . 0 50M 100M 150M 200M 250M 300M Q1 Apps by Worldwide Downloads 9 © 2020 Sensor Tower Inc. - All Rights Reserved Overall - United States App Store Google Play Disney+ was the top app in the U.S. in Q4 2019 TikTok . following its launch in mid-November. It Disney+ . followed that up with a strong quarter in Q1 Zoom . 2020 with 13 million downloads, good enough Instagram . Messenger . for the No. 2 spot. Netflix . Facebook . The change in behaviors following shelter-in- News Break . place orders for COVID-19 were felt in March. YouTube . A variety of industries including video Snapchat . conferencing (Zoom), news (News Break), Cash App . education (Google Classroom), and food WhatsApp . delivery (DoorDash) reached new highs. Spotify . Hulu . Note Regarding Download Estimates Amazon . Our estimates include worldwide downloads for iPhone, DoorDash . iPad, and Google Play for Jan. 1 through Mar. 31, 2020. Apple Gmail . apps and Google pre-installed apps are excluded. We report Google Classroom . unique installs only. Android estimates do not include third- party stores. Figures represent aggregate installs of all app Amazon Prime Video . versions, ex: Facebook and Facebook Lite. Twitter . 0 5M 10M 15M 20M 25M 30M Q1 Apps by U.S. Downloads 10 © 2020 Sensor Tower Inc. - All Rights Reserved App Store - United States iPhone iPad Zoom performed particularly well on the U.S. TikTok . App Store, with the second most iPhone Zoom . downloads and the third most iPad Disney+ . downloads in the quarter. Only TikTok had YouTube . Instagram . more installs overall. Netflix . Gmail . Google’s diverse portfolio of apps proved to Facebook . be beneficial during this turbulent time. It Messenger . had six apps among the top 20 including News Break . YouTube (No. 4), Gmail (7), Google Classroom Cash App . (15), Google Maps (18), Google Chrome (19), and Spotify . Google (20). Amazon . DoorDash . Note Regarding Download Estimates Google Classroom . Our estimates include worldwide daily download totals for Hulu . iPhone and iPad for Jan. 1 through Mar. 31, 2020. Apple apps Snapchat . are excluded. We report unique installs only (one download Google Maps . per user). Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite. Google Chrome . Google . 0 2M 4M 6M 8M 10M 12M 14M 16M Q1 Apps by U.S. Downloads 11 © 2020 Sensor Tower Inc. - All Rights Reserved Google Play - United States TikTok was the top downloaded app in the TikTok . U.S. on Google Play, up from No. 3 the Messenger . previous quarter. The last time it was the top Instagram . app in the U.S. was in Q4 2018. Disney+ . News Break . Facebook . News Break moved up 15 positions compared WhatsApp .
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