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Muahsawards Comprehensive Report 2018-V4

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Muahsawards Comprehensive Report 2018-V4 2018 MUAHS AWARDS PRESS COVERAGE REPORT SATURDAY, FEBRUARY 24, 2018 | THE NOVO AT L.A. LIVE 2 MEDIA COVERAGE SUMMARY As of March 2018, the Make-Up Artists & Hair Stylists Guild 2018 Awards has earned over 152.1 million impressions and received over 385 press breaks. 3 MEDIA VALUES OVERVIEW TOTAL TOTAL TOTAL PICK UP AUDIENCE PUBLICITY VALUE 3,228 1.14+ BILLION $6.92 MILLION • TOTAL PICKUP: This number reports how many news outlets have picked up the story. Nine (9) press releases and media alerts were distributed and have been mentioned/featured 3.2K times on various outlets. • TOTAL AUDIENCE: This is the number of online news visitors each outlet receives that shows us the potential views. A total of 1.14+ Billion viewers were exposed to the MUAHS press releases and media alerts through each outlet. • TOTAL PUBLICITY VALUE: Publicity value can also be viewed as free ‘ad value,’ as mentions of MUAHS via the respective press release or media alert takes up real estate on the many different outlet’s websites. *NUMBERS AND ANALYTICS GATHERED VIA CRITICAL MENTION AND VISIBLITY REPORT(S) OF ALL OUTGOING MUAHS RELATED PRESS RELEASES 4 PRE-EVENT PUBLICITY Approximately nine (9) press releases and media alerts were distributed prior to the event: May 16 Announcement/Timeline Oct. 16 SuBmissions Open Nov. 14 Lifetime Achievement Awards – Greg Cannom & Mary Guerrero Nov. 16 Gary Oldman - DistinGuished Artisan Award Dec. 5 Loni Love Announcement (Host) Jan. 1 NOMINATIONS FeB. 6 Presenters Announcement – Media Alert Feb. 13 Presenters Announcement – Media Alert Feb. 14 Red Carpet Live Stream with Frankie Grande FeB. 24 Post-Event Release / Winners Release 5 PRE-EVENT BREAKS 6 MEDIA BARTERS/TRADE ADVERTISEMENTS A full-page color ad ran in THR’s Feb. 21 issue. Magazines were distributed at the award show. (Total barter value - $10K) A full-page color ad ran in Variety’s Mar. 7 issue. (Total barter value - $31K) Banners ran on SHOOTonline’s email newsletter and SHOOTonline.com. 7 As part of the Barter agreement an ad with all nominees and highlighted winners was featured in the Variety post-Oscars Mar. 7 issue. One of their most popular issues! 8 FEATURE-LENGTH MOTION PICTURE RuPAUL’S DRAG RACE FARGO THEATRICAL PRODUCTIONS (LIVE STAGE) DAVID PETRUSCHIN, JEN FREGOZO, CHRIS GLIMSDALE, PENNY THOMPSON, CONGRATULATIONS TO BEST CONTEMPORARY MAKE-UP NATASHA MARCELINA DE POYO JUDY DURBACZ BEST MAKE-UP ALL THE HONOREES SATURDAY NIGHT LIVE MICHAEL JACKSON: SEARCHING FOR KING CHARLES III BABY DRIVER LOUIE ZAKARIAN, AMY TAGLIAMONTI, FIONAGH CUSH, PHYLLIS TEMPLE NEVERLAND RAENAE KUAEA; JAZMYN AUBREY JASON MILANI AND NOMINEES OF THE KAREN DICK, MAMMA MIA GHOST IN THE SHELL ELIZABETH “LIZ” FERGUSON-BURNETT DEBORAH LA MIA DENAVER, JANE O’KANE THE HANDMAID’S TALE VANESSA DIONNE, CHRISTINA TRACEY, BURTON LEBLANC, TALIA REINGOLD, MTV VIDEO MUSIC AWARDS 2017 ROMAINE MARKUS-MYERS PITCH PERFECT 3 ERIKA CACERES JERILYNN STEPHENS, MELANIE HUGHES-WEAVER, JUDY YONEMOTO, NIXON IN CHINA MEAGAN HERRERA-SCHAAF, MARIA SANDOVAL ERICA KYKER VANESSA DIONNE, RHEANNE GARCIA, 2018 BEST CONTEMPORARY HAIR STYLING DONNA LEVY THE BIG SICK DANCING WITH THE STARS BEST PERIOD/CHARACTER MAKE-UP LEO WON, KIRSTEN SYLVESTER MARY GUERRERO, KIMI MESSINA, GAIL RYAN SALOME A CHRISTMAS STORY LIVE DARREN JINKS, BRANDI STRONA WONDER TONIA GREEN, SILVIA LECZEL EMPIRE THE TALES OF HOFFMANN MAKE-UP NAOMI BAKSTAD, JEAN BLACK, MELISSA FORNEY, THERESA FLEMING, MEGAN HARKNESS FEUD: BETTE AND JOAN DARREN JINKS, BRANDI STRONA, NOLAN KELLY ERYN KRUEGER MEKASH, ROBIN BEAUCHESNE RENEE HORNER BEST CONTEMPORARY HAIR STYLING GRACE AND FRANKIE THE WIZARD OF LIES JULIE REA, JONATHAN HANOUSEK, CARLA WHITE, RONNIE SPECTER, LORI HICKS BEST HAIR STYLING ARTISTS & GUARDIANS OF THE GALAXY VOL. 2 MARLENE WILLIAMS TWIN PEAKS CAMILLE FRIEND, LOUISA ANTHONY, RuPAUL’S DRAG RACE DEBBIE ZOLLER, RICHARD REDLEFSEN, LES LIAISONS DANGEREUSES JULES HOLDREN GABRIEL VILLARREAL, MANDI CRANE JESSICA MILLS PITCH PERFECT 3 HECTOR YOVANI POCASANGRE WET HOT AMERICAN SUMMER: MAMMA MIA CHERYL MARKS, MELISSA MALKASIAN, VANESSA DIONNE, CASSIE RUSSEK, HAIR STYLISTS SATURDAY NIGHT LIVE TEN YEARS LATER RHEANNE GARCIA ANDREA BOWMAN JODI MANCUSO, JENNIFER SERIO, LINDSAY GARRISON, LAURA PEYER, THE BIG SICK INGA THRASHER ALEX PERRONE NIXON IN CHINA TONIA CICCONE, TONI ROMAN-GRIMM VANESSA DIONNE, RHEANNE GARCIA, TIM BOHLE THREE BILLBOARDS OUTSIDE EBBING, BEST PERIOD/CHARACTER MAKE-UP BEST PERIOD/CHARACTER HAIR STYLING THE TALES OF HOFFMANN GUILD AWARDS MISSOURI GAME OF THRONES DARREN JINKS, RAQUEL BIANCHINI, A CHRISTMAS STORY LIVE LINDA CARDENAS CYDNEY CORNELL, SUSAN BUFFINGTON JANE WALKER, NICOLA MATTHEWS DEAN BANOWETZ, LOTUS SEKI, WONDER GLOW DERRICK SPRUILL ZOOT SUIT FEBRUARY 24, 2018 ROBERT PANDINI, AILSA MACMILLAN LANA HOROCHOWSKI, MAURINE BURKE AMERICAN HORROR STORY: CULT JESSICA MILLS, RICK GEYER, MARIO DURAN SATURDAY NIGHT LIVE MICHELLE CEGLIA, SAMANTHA WADE, AT THE NOVO BY MICROSOFT LOUIE ZAKARIAN, AMY TAGLIAMONTI, JULIE RAEL CHILDREN AND TEEN PROGRAMMING BEST PERIOD AND/OR JASON MILANI AT L.A. LIVE CHARACTER MAKE-UP FARGO STRANGER THINGS CHRIS GLIMSDALE, CAROL DORAN BEST MAKE-UP BLADE RUNNER 2049 AMY L. FORSYTHE, JILLIAN ERICKSON FEUD: BETTE AND JOAN ANNE WITH AN E DONALD MOWAT, JO-ANN MAC NEIL, THE CROWN DIANE MAZUR, LARISSA PALASZCZUK CSILLA HORVATH BLAKE CHRIS CLARK, RALPH ABALOS, IVANA PRIMORAC WENDY BOSCON-SOUTHARD HENRY DANGER BRIGHT GARY OLDMAN THE WIZARD OF LIES MICHAEL JOHNSTON, PATTI BRAND-REESE, ALESSANDRO BERTOLAZZI, CRISTINA WALTZ, BEST PERIOD/CHARACTER HAIR STYLING MELANIE MILLS JUDY MURDOCK JERRY POPOLIS, AARON QUARLES, DISTINGUISHED ARTISAN AWARD GAME OF THRONES CAROL HEMMING JUST ADD MAGIC DARKEST HOUR KEVIN ALEXANDER, CANDICE BANKS, MYRIAM AROUGHETI, MERRY LEE TRAUM IVANA PRIMORAC, FLORA MOODY NICOLA MOUNT THE THUNDERMANS I, TONYA GLOW BEST SPECIAL MAKE-UP EFFECTS MICHELLE KECK SMITH, CHELSEA JOLTON GREG CANNOM AMERICAN HORROR STORY: CULT DEBORAH LA MIA DENAVER, TERESA VEST, THERAESA RIVERS, VALERIE JACKSON WALK THE PRANK BILL MYER ERYN KRUEGER MEKASH, MICHAEL MEKASH, LIFETIME ACHIEVEMENT AWARD SATURDAY NIGHT LIVE DAVID ANDERSON JENNIFER ASPINALL, NED NEIDHARDT MUDBOUND JODI MANCUSO, JENNIFER SERIO, MAKE-UP ANGIE WELLS, CARLA BRENHOLTZ, EMILY TATUM INGA THRASHER BLACK MIRROR: “USS CALLISTER” TANYA LODGE BEST HAIR STYLING THE GREATEST SHOWMAN THE CROWN NICKI LEDERMANN, TANIA RIBALOW, IVANA PRIMORAC FARGO AN AMERICAN GIRL STORY MARY GUERRERO SUNDAY ENGLIS GAIL KENNEDY, DAVE TRAINOR, IVY & JULIE 1976: VIKINGS CHRISTINA TEA SCOTT DEE CORCORAN, ZUELIKA DELANEY, A HAPPY BALANCE LIFETIME ACHIEVEMENT AWARD JOSIE PENG, JENNIE LECHLEIDNER BEST PERIOD AND/OR PETER BURKE GENIUS As part of the Barter agreement an DAVINA LAMONT, GORAN LUNDSTROM HENRY DANGER HAIR STYLING CHARACTER HAIR STYLING BEST SPECIAL MAKE-UP EFFECTS TWIN PEAKS JOE MATKE, ROMA GODDARD, DWAYNE ROSS ATOMIC BLONDE DEBBIE ZOLLER, RICHARD REDLEFSEN, ENZO ANGILERI GAME OF THRONES JUST ADD MAGIC JAMIE KELMAN GABRIELLE SUAREZ, DESIREE PONCE BEAUTY AND THE BEAST BARRIE GOWER, SARAH GOWER JENNY SHIRCORE, MARC PILCHER, SATURDAY NIGHT LIVE COMMERCIALS AND MUSIC VIDEOS THE THUNDERMANS CHARLOTTE HAYWARD LOUIE ZAKARIAN, JASON MILANI, TOM DENIER JEANETTE (JANI) KLEINBARD, JANET MOORE ad with all nominees was featured BLADE RUNNER 2049 STRANGER THINGS WALK THE PRANK AMY L. FORSYTHE, JILLIAN ERICKSON BEST MAKE-UP URSULA HAWKS, MARY HOWD KERRY WARN, LIZZIE LAWSON ZEISS, AMERICAN HORROR STORY: CULT JAIME LEIGH MCINTOSH THE ORVILLE HOWARD BERGER, TAMI LANE, GARRETT IMMEL PROMOTIONAL CAMPAIGN DAYTIME TELEVISION DARKEST HOUR KERRY HERTA, JASON COLLINS, CRISTINA WALTZ IVANA PRIMORAC, FLORA MOODY THE WALKING DEAD GREG NICOTERO FOO FIGHTERS “RUN” BEST MAKE-UP I, TONYA TONY GARDNER, THOMAS FLOUTZ ADRUITHA LEE, MARY EVERETT DR. PHIL in the The Hollywood Reporter TV MINI SERIES OR MOVIE KATY PERRY “SWISH SWISH” COOL BENSON MUDBOUND KOJI OHMURA, APRIL HUTCHINSON LAWRENCE DAVIS, DANA BOISSEAU MADE FOR TELEVISION SUPER SOUL SUNDAY DERRICK RUTLEDGE NFL SUPER BOWL BABY LEGENDS NICOLE HAWKYARD, MICHELLE RADOW THE BOLD AND THE BEAUTIFUL BEST SPECIAL MAKE-UP EFFECTS BEST CONTEMPORARY MAKE- UP AMERICAN HORROR STORY: CULT SPECTRUM TV COMMERCIAL CHRISTINE LAI-JOHNSON, CHRIS ESCOBOSA, DARKEST HOUR ERYN KRUEGER MEKASH, KIM AYERS, “PARENT TEACHER NIGHT” JENNA WITTMAN KAZUHIRO TSUJI, DAVID MALINOWSKI, SILVINA KNIGHT EDWARD FRENCH, THE REAL DAYTIME TALKSHOW Feb. 21 2018 issue. One of their LUCY SIBBICK MARGARET BESERRA-PRENTICE, BART MIXON MELANIE MILLS, GLEN GUTIERREZ, BIG LITTLE LIES GUARDIANS OF THE GALAXY VOL. 2 STEVE ARTMONT, NICOLE ARTMONT MOTOKO HONJO-CLAYTON JOHN BLAKE, BRIAN SIPE FARGO BEST HAIR STYLING STAR WARS: THE LAST JEDI GAIL KENNEDY, JOANNE PREECE, AMERICAN HORROR STORY: CULT BEST HAIR STYLING NEAL SCANLAN, PETER SWORDS KING DANIELLE HANSON PROMOTIONAL CAMPAIGN THE BOLD AND THE BEAUTIFUL THE SHAPE OF WATER NICKI ALKIRE, FERNANDO NAVARRO, LISA LONG, DANIELLE SPENCER, MIKE HILL, SHANE MAHAN MICHAEL JACKSON: SEARCHING FOR most popular issues! NEVERLAND STEPHANIE RIVES DANIELLE DIXON WONDER GENEVA NASH-MORGAN, SUSAN LA PRELLE, HONDA CAR COMMERCIAL WITH THE REAL DAYTIME TALKSHOW ARJEN TUITEN, MICHAEL NICKIFOREK APRIL CHANEY SEAN HAYES “JACK GOES BIG” ROBERTA GARDENER-ROGERS, RAY DODSON, TWIN PEAKS TIM BURKE, RENEE VACA NOOGIE THAI TELEVISION AND NEW MEDIA SERIES DEBBIE ZOLLER, RICHARD REDLEFSEN, iPHONE X, DAVID BECKHAM AND SPRINT: SUPER SOUL SUNDAY MANDI CRANE GAME CHANGERS NICOLE MANGRUM BEST CONTEMPORARY MAKE- UP JERILYNN STEPHENS, DANCING WITH THE STARS BEST CONTEMPORARY HAIR STYLING MEAGAN
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