WILLIAM ADDISON Vivian Chang Yu-Tse Chien DWIGGINS Hsin-Yu Huang CONTENTS

¡ Biography ¡ ¡ Interview BRIEF INTRODUCTION

¡ Born on June, 19 1880 in Ohio ¡ In 1904 moved to and started his career ¡ Has strong passion on making books. ¡ Disliked European such as and . ¡ Designed various kinds of types that were widely used ¡ In the year 1922 he came up wit the term of “graphic design” because of his process of book-making. (Combining design, illustrations and typesetting together)

¡ 1905~1916: being a commercial artist. ¡ 1917~1918: being the director of Harvard University Press ¡ 1922: the first person who used the term “graphic design” ¡ 1928: produces his first linotype ¡ 1929: He was awarded a gold metal by AIGA ( American Institute of Graphic Design).

TYPES

éFutura

éKabel

éMetro

éErbar

êTimes Roman CARAVAN TYPES

çCaldonia

çScotch Roman éCaravan

éElectra

éMetro çCaldonia WELCOME !!!!! “Symmetry is static‚ that is to say, quiet; that is to say, inconspicuous”

--- William A. Dwiggins CITATION

¡ http://www.historygraphicdesign.com/index.php/the- industrial-revolution/the-arts-and-crafts-movement/383- william-addison-dwiggins ¡ http://en.wikipedia.org/wiki/ William_Addison_Dwiggins#Typefaces ¡ http://www.lawsonarchive.com/william-a-dwiggins-master-of- typography-and-type-design/ ¡ http://www.linotype.com/46698/NewCaledoniaRegular- product.html ¡ http://www.fontbureau.com/historical/williamdwiggins/ ¡ https://bbboston.org/documents/bbbBooklet8_Dwiggins.pdf ¡ http://runemadsen.com/printing-code/lecture-intro/ QUESTIONS

¡ 1. When did Dwinggins designed his first type? § A] 1922 onward § B] 1925 onward § C] 1926 on ward § D]1927 onward § E] 1928 onward ¡ 2. What was the first typeface that Dwiggins designed? § A] Electra § B] caravan § C]Futura § D] § E] kabel ¡ 3.How did Dwiggins came up with the term “graphic design”? § A. while he was reading a book. § B. while he was doing a book design. § C. while he was book making § D. he just came up with it § E. while he was researching for a type. ¡ 4.According to Dwiggins, what is graphic design? § A. combining illustration and type § B. combining illustration with design § C. combining type with design § D. combining all of above § E. combining modern typefaces with a proper layout. ¡ 5.What work conveys Dwiggins’s personality the most? § A. The typeface metro § B. the book, layout in advertising § C. the system of ornament § D. inventing the phrase “graphic design” § E. the typeface electra