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MBC Group (Middle East Broadcasting Center) UAE 방송통신 사업자 보고서 MBC Group (Middle East Broadcasting Center) UAE 최초의 위성 민영 방송사 회사 프로필 상장여부 비상장사 桼1991년영국런던에서설립된 MBC Group 은아랍지역최초의 설립시기 1991 년 위성 민영 방송사로서10TV 개의 채널과 2 개의 라디오 채널 , Sheikh Waleed Al Ibrahim 주요 인사 회장 다큐제작사, 온라인플랫폼 등을 운영 중임 TV채널 10 개 TV 채널 , 2 개 라디오 채널 PO Box 76267, Dubai 주소 - MBC Group은 아랍 최초로 24 시간 무료 위성 방송을 Media City, Dubai, UAE 전화 +971 4 390 9971 제공하고 있음 매출 N/A 직원 수 약1,000 명 (‘10) - MBC Group은 회장 겸 CEO 인 Sheikh Waleed Al Ibrahim 과 홈페이지 www.mbc.net 사우디아라비아 왕실이 주요 주주이며, 자세한 지분 내역은 회사 연혁 공개되지 않음 2011HD 방송 시작 2008 타 중동 국가 진출 200324 시간 무료 영화 채널 런칭 桼MBC Group은 24 시간 뉴스 , 영화 , 드라마 , 여성 전용 , 유아 2002 두바이로 본사 이전 엔터테인먼트 등 다양한 채널을 운용하고 있으며, 시청자들에게 1994 사우디아라비아 진출 1991 설립 긍정적인 호응을 얻고 있음 -2011년 기준 주요채널시청률은 MBC 2 51.5%, MBC Action 47%, MBC 1 39.5% 로 타 방송사업자 대비 높은 시청률을 기록하고 있음 桼또한, 아랍 지역 대표 포털 사이트인MBC net 운영을 통해 스포츠 , 엔터테인먼트, 영화 , 음악 콘텐츠를 제공하고 있음 - 2011년 7 월 ,Shahid.net 서비스를 개시하여 , 온라인 TV 사업을 강화하고 있음에 따라MBC Group 의 UAE TV 시장에서의 입지가 더욱 견고해질 전망임 桼2011년 7 월 7 개채널에서 HD 방송을시작하였음 UAE TV시청율 (2011) 주요 채널 현황 순위 채널 %%% 장르 채널명 1 MBC 2 51.5 종합 엔터테인먼트 MBC 1 2 MBC Action 47 여성 엔터테인먼트 MBC 4 3 MBC 1 39.5 유아 엔터테인먼트 MBC 3 4 Dubai TV 32.7 5 Abu Dhabi Al Oula 32.6 영화 MBC 2, MBC Max, MBC Persia, MBC Action 6 MBC 4 32.1 뉴스 Al Arabiya 7 Al Jazeera 30.4 음악 Wanasah 8 Al Arabiya 29.1 9 Fox Movies 24.7 드라마 MBC Drama 10 Zee TV 24.6 라디오 MBC FM, Panorama FM - 1 - 무단 전재 및 재배포 금지 UAE 방송통신 사업자 보고서 □□□ 비전 및 전략 桼桼桼 비전 o정보 , 상호 작용 및 엔터테인먼트를 통해 아랍 세계의 삶을 풍요롭게 하는 글로벌 미디어 Group 桼桼桼 전략 o TV 와 온라인을 통한 혁신적인 정보 및 엔터테인먼트의 멀티 플랫폼 제공 o글로벌주요 TV 프로그램상용을통한 TV 시청점유율상승 □□□ 조직 현황 桼桼桼 조직도 MBC Group 조직 구조 출처: MBC Group - 2 - 무단 전재 및 재배포 금지 UAE 방송통신 사업자 보고서 桼桼桼 주요 인사 프로필 MBC Group CEO 약력 성명 Sheikh Waleed Al Ibrahim 직급 MBC Group 회장 학력 N/A N/A 1991 ~ 현재 MBC Group회장 겸 CEO 주요 경력 N/A ARA Productions and Television Studios 회장 출처: MBC Group - 3 - 무단 전재 및 재배포 금지 UAE 방송통신 사업자 보고서 □□□ 사업 현황 桼桼桼 주요 채널 현황 oMBCGroup10은 개의 TV 채널과 2 개의라디오채널을통해 24 시간뉴스 , 영화 , 드라마,, 여성 전용 유아 엔터테인먼트 등 다양한 채널을 운영하고 있으며, 시청자들에게 긍정적인 호응을 받고 있음 -주요채널은 24 시간무료영화를방영하는 MBC2 채널이며 , 시청률은 2011 년기준 51.5%로 전체 UAE 방송 채널 중 가장 높은 시청률을 기록하고 있으며, 또 다른 영화채널인MBC Action 도 47% 의높은시청률을기록함 -MBC2는 2012 년월기준으로 4 Facebook 팬 (fan) 이 200 만명을기록하였으며이는 , 중동아프리카 지역에서 랭킹3 위에 해당함 ( 출처 :SocialWatchlist) -,또한 엔터테인먼트위주의방송을제공하는MBC 1 채널도 2011 년기준으로전체 UAE방송채널중 3 번째로높은 39.5% 의시청률을기록하였으며 ,2011 년랭킹 2위인 Arab Idol 등을 방영하여 젊은 시청자 층을 효과적으로 공략함으로써 시청 점유율을 더욱 높이고 있음 - MBC 4채널은 Dr. Oz, The Doctors, 90210, Brothers, Pretty Little Liars, Grey’s Anatomy, The Vampire Diaries, Ringer, The Secret Circ 등 서양 리얼리티 쇼 및 드라마를 방영함으로써 시청 점유율을 지속적으로 높이고 있음 -MBCDrama채널은 이집트 , 시리아 , 걸프 지역 , 인도 , 터키 , 멕시코 등의 드라마를 방영함으로써 문화의 다양성을 아랍 지역에 전파하는 선도자로 각광받고 있음 [MBCGroup의 주요 채널 현황 ] 채널명 서비스 현황 - MBC Group 최초의 방송 채널 MBC 1 - 가족용 엔터테인먼트 프로그램 상용 - 아랍 최초의 무료 영화상용 채널 MBC 2 - 24 시간 무료 영화상용 MBC3- 유아용 (3~13 세 ) 엔터테인먼트채널 - 아랍 최초의 여성용 엔터테인먼트 채널 MBC 4 - 서양 엔터테인먼트 프로그램 상용 - 액션 영화 및 드라마 상용 MBC Action - 주요 타킷은 젊은 아랍 남성 - 24 시간 무료 영화상용 채널 MBC Max -코미디 ,, 액션 로맨틱 , 드라마 영화상용 MBCDrama- 이집트 , 시리아 , 걸프지역 ,, 터키 멕시칸등의드라마상용 - 24 시간 엔터테인먼트 채널 MBC Persia - 서양 및 아랍 국가의 프로그램을 페르시아어 및 터키어로 더빙 및 자막 서비스 제공 AlArabiya- 24 시간무료뉴스채널 Wanasah- 24 시간아랍음악채널 MBCFM- 걸프지역음악전용라디오채널 Panorama FM- 아랍 지역 음악 전용 라디오 채널 출처: MBC Group - 4 - 무단 전재 및 재배포 금지 UAE 방송통신 사업자 보고서 o 2011년 기준 UAE 의 주요 채널별 시청 점유율에 MBC 2, MBC Action, MBC 1, AL ARABIYA등 MBC Group 의 TV 채널들이 대거 포진하고 있음 [ UAE -가장 많이 시청하는 채널 (2011) ] 순위 채널 %%% 1 MBC 2 51.5 2 MBC Action 47 3 MBC 1 39.5 4 Dubai TV 32.7 5 Abu Dhabi Al Oula 32.6 6 MBC 4 32.1 7 Al Jazeera 30.4 8 Al Arabiya 29.1 9 Fox Movies 24.7 10 Zee TV 24.6 출처 : Arab Media Outlook 2011-2015(2012.05) [ UAE -가장 많이 시청된 프로그램 (2011) ] 순위 프로그램 1 Al Etijah Al Moakes 2 Arab Idol 3 Dance India Dance 4 Jeopardy 5 Comedy Circus 6 Sada Al Maleb 7 Bade acche lagte hai 8 Crime Patrol 9 Hareem Al Sultan 10 CID 출처 : Arab Media Outlook 2011-2015(2012.05) o MBC Group은 아랍 지역 대표 포털 사이트인 MBC net 운영을 통해 스포츠 , 엔터테인먼트 , 영화, 음악 콘텐츠를 제공하고 있음 -또한 , 2011 년 7 월 ,Shahid.net 서비스를 개시하여 , 온라인 TV 사업을 강화하고 있음에 따라 MBC Group의 UAE TV 시장에서의 입지가 더욱 견고해질 전망임 - 5 - 무단 전재 및 재배포 금지 UAE 방송통신 사업자 보고서 □□□ 재무 현황 桼桼桼 기업 재무 현황 o MBC Group 은 기업 재무 현황에 대해 공개하지 않음 □□□ SWOT 분석 [MBCGroupSWOT분석표 ] 강점(Strengths) 약점(Weaknesses) 아랍 지역 최초의 무료 위성 채널 보유 UAE 최대 규모의 지상파 방송사 전체 시청점유율에서의 낮은 비중 엔터테인먼트 및 영화 채널 시청점유율 ö 방송사업자와의 경쟁 상승 기회(Opportunities) 위기(Threats) 해외 방송사업자들과 전략적 제휴 케이블TV 산업의 성장성 인터넷TV 등을 통한 사업의 다각화 UAE 경기 침체로 인한 광고수입 저하 전략 우려 - 6 - 무단 전재 및 재배포 금지.
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