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Press Releases Published Throughout Every Race Weekend

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Press Releases Published Throughout Every Race Weekend Alex Ethier Sponsor Media Kit About Me My name is Alex Ethier and I am a first-year racing driver seeking sponsorship partners. I have recently joined up with Momentum Motorsports, who will be guiding my development as a driver through the coming years. At first I'll be piloting their Formula Continental car, but I'll be graduating to the team's effort in the Formula 4 (F4) Championship in 2017. About My Car My car for 2016 is a Formula Continental, eligible for competition in the F2000 Championship Series as well as countless SCCA (Sports Car Club of America) races across North America. The running costs are low compared to most formula cars, making this one of the most affordable ways to bring your company’s name to the world of professional motorsports. About My Goals My first race weekend (May 13th-15th) will be rounds 3 and 4 of the F2000 Championship at the world-renown Watkins Glen International. I’ll be racing in 2 or 3 more F2000 events this season, and then I’ll be turning my sights to the Formula 4 Championship. My goals for this season are to gain invaluable experience and develop the skills I need to have a successful future career. Sponsorship Details The F2000 Championship is an incredibly competitive series that supports the Formula Atlantic Championship, which brings in great media attention. Series at this level have several press releases published throughout every race weekend. These press releases circulate freely around amateur racing publications and forums, and live timing and scoring is available on the series’ website. In addition, drivers' sponsors are listed on the official entry and results rosters, further maximizing your company's visibility. Considering this will be my first year of competition, I'm offering sponsorship at-cost. To clarify, I'm only looking to offset the costs to get myself and my car on track for each weekend. If you decide a long-term sponsorship strategy is in your best interests, we can delve into the more advanced marketing tools my team and I can bring to the table. That being said, even if our partnership only lasts for one event, you'll still get many of the benefits that come from having sponsored a race car. The world of racing is a tight- knit, passionate community that subsists almost entirely on sponsorship, As a result, everyone understands how precious sponsorship partners are, and they tend to make “racing brands” their first choice. Even one weekend of supporting the sport we all love will build up goodwill and loyalty to your brand. If we come to a sponsorship agreement for this season, I'm prepared to offer sponsorship of my 2017 F4 car at-cost as well. The Formula 4 Championship is an exciting new racing series with direct ties to prestigious global series such as Formula Renault, GP2, and Formula 1 to name a few. Though Formula 4 has captured the media's attention and is very much in the camera eye, 2016 is its very first season, and the F4 Championship will inevitably have some first-year issues: cars breaking down, limiting sponsorship exposure; small grid sizes; broadcasting technical difficulties, etc. Between the experience I'll have gained in 2016 and the F4 Championship having a full year to sort itself out, you'll have a fantastic chance of seeing your car racing competitively in a series being followed all around the globe, and it'll be for the lowest cost possible. The Numbers In the interest of simplifying the sponsorship process, I've come up with several levels of investment based directly on the running costs of my car. All of the packages I've put together represent phenomenal value; especially when compared to traditional methods of advertising. I’ve included some pictures that are color-coded and numbered to the list of packages, to give you a better idea of how visible your logo would be on my car and personal gear. These packages are as follows: 1. Your logo on the top and sides of the car's nose - $15,000/event OR $50,000/year 2. Your logo on the endplates of the front wing -$20,000/ event OR $60,000/year 3. Your logo on the endplates of the rear wing, and on top of nose -$70,000/year 4. Your logo on the mainplanes of the front wing, the engine cover, and my firesuit -$80,000/year 5. Your logo on the side of the cockpit, my firesuit, my helmet, my casual apparel worn during race weekends, and limited access to me and my car for marketing/ promotions -$100,000/year 6. Complete livery of my car and firesuit based on your corporate colors, your logo on my helmet and casual apparel worn during race weekends, and extensive access for marketing/promotions -$125,000/year *Note: Package 6 is not featured in the illustrations, as this would include a complete, bespoke redesign of my car and firesuit. Concept art based on your brand’s colors and logo will be created on request. Regardless of your chosen level of investment, your logo will be displayed proudly and prominently on my car. You will receive full rights to any images containing your logo to use at your discretion. In addition to the many benefits listed above, any full- time sponsors will be featured on my website, hero cards, posters, and other physical media that both parties can distribute freely. Racing sponsorship builds brand image and reinforces a company's support of competition and innovation, both being tangible assets when it comes to marketing. I'm available to discuss this in detail at your convenience. I can be reached anytime at the provided contact information. Thanks much, Alex Ethier [email protected] 651-324-1586 http://www.alexethier.com/contact.
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