Why Film Renown Fades Quickly

Evidently this Japanese Spaniel, eating break- fast with Basil Rathbone during the actor's uee W stay in England to malce a picture with Ann o "„ d '" woo*" e Harding, does not agree with most film tans

that this sterling English actor is a menace. He's the opposite too. Lower photo shows Basil Rathbone in the less pleasing half of a dual role he plays in Love a Stranger .•„ iw> From e- . tt"' The History of the stage in OVO Studying ,W - v. L.P' l any of its various periods always brings to light vast numbers whose bid for popular favor lasted a lifetime if they so chose. Many from inauspicious beginnings forged ahead with their star- doms gaining more and more effulgence through the ripeness of their experience. Analyze screen history in the same light and what does one find? This significant fact: Of those who were top-notch box office names on the silent screen at the time films found their voice, there are less than twenty-five who now rate stellar billing and salaries in the major brackets today. PROTECTS Producers will lay the blame at the door of a fickle public and toss off the answer: "the public demands youth in its films." COIf f UR£ In a measure that may be true, but those UHt/l score or more of persons who rated high handsome romantic man, who never gets in the days of silents and still rate stellar 'mussed up' or typifies that other side of billing rather belie that glib answer. life to which all flesh is heir." DON-fl-CHP Basil Rathbone. who has recently re- Rathbone asserts that just as folk tire turned from making a picture in England, easily of being confined to a mono diet to thinks he has the solution. In months to appease an appetite, so do they tire of film Form-Fitting come he believes he will have proven his players who unfortunately get typed in Wave Protector solution in a case than which there could their first successes and are not allowed to be none closer—himself. show other abilities, if any, by producers SMARTER TO WEAR "I firmly believe the reason screen play- who have vast amounts of money tied up • BETTER PROTECTION ers do not hold the limelight longer than a in them. He thinks if the screen player FOR YOUR WAVE few years is because they are typed." said were given wider latitude in the parts Rathbone as he explained his role in played, each, with few exceptions, might Look neat and trim while Love From a Stranger, which he made op- prove assets to their producers twice or you protect your wave! posite Ann Harding in England, and which three times as long as history shows they Don-a-Caps fit snugly and will be his first in films in which he has have done. becomingly. They're sold played other than "a man you love to He points to cases where players have hate." not only retained but enhanced their fol- 'round the world. Millions "The stage actor of experience nearly lowing over a long period. How popular of users prove they have no always gets the opportunity to try the would William Powell be today were he equal. Insist on the Original! whole gamut of emotions as exemplified in still doing the Philo Vance type of detec- the theater—farce, comedy, strong drama tive yarns? It's a far cry from the days Spec:, I model af Ten Cent Stores only. and tragedy. He differs from the screen when Wallace Beery played Swedish serv- ant girl parts. Numerous other examples At Stores and Beauty Shops every- player, who, when he or she has scored pointed out, were it necessary. If heavily in one type of role, is kept con- might be where. not obtainable, write . . . DON-A-BAN 50c tinually doing that sort of thing until the How different the Clark Gable of today Dona Manufacturing Co public tires of seeing the self -same beauty from the woman-slapper of his early SAN DIEGO, CALIFORNIA and glamour of a woman celebrity, or the screen days.

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"Perhaps," says Rathbone, "producers may be pardoned to some degree for their reluctance to let players who entered the Movieland Tours entertainment world only of by way the (Continued from pag'e sixty-six) screen to try roles on which they would have to gamble on a long shot. With most stage actors coming to the screen it should On Sunday, the day you arrive, you will Similar be different, though it seldom is. The stage plans prevail for the second actor may have played everything from have a free morning and will spend the tour, with only these changes. On comedy to tragedy before his film debut, afternoon touring Hollywood. A cocktail Sunday afternoon there will be a cock- but he or she seldom gets much wider party at 5: 30 has been arranged for at the tail party at the home of Edward Everett forms of film expression than those who home of Basil Rathbone. That night Horton and on Monday afternoon another never had anything but screen training." Movieland Tour guests will be treated to cocktail party at the Fay Wray home. When Love From a Stranger, current in a full program at Grauman's Chinese On Tuesday morning (both tours) a Theatre. London, reaches the American screens, it visit to famous Max Factor Make-up will bring a Basil Rathbone different from Hollywood will take you through Para- Studios has been arranged with souvenirs any the screen heretofore has known. For mount studio Monday morning. You will presented to each guest. On Tuesday the first half of the film he will be a man see pictures made on the home lot of night guests are invited to a night club the audiences like so well they will be Claudette Colbert, Carole Lombard, Fred supper dance at the Wilshire Bowl. This silently insisting that Ann Harding accept MacMurray, Martha Raye, Bob Burns and famous rendezvous of the stars fringes him as her screen husband. He plays a Bing Crosby. Here Gary Cooper and Jean Hollywood and Beverly Hills and the pawn of the war—a likeable person quite Arthur made The Plainsman. Here Jack fashionable Wilshire district. Film celeb- the antithesis of individuals he has por- Benny, Burns and Allen, Johnny Downs rities will be there on the reception com- trayed in his American films. In the latter and Eleanore Whitney and hundreds of mittee. half of the film there is a shocking surprise skilled performers make the pictures After these pleasure -loaded hours in that best be left unexplained or the film which thrill you. which you share the lives of the Holly- might lose some of its lure. Suffice it to You will see sound made. You will see wood stars you will have a pleasurable say that Ann Harding, usually the strong how sets are constructed. To you will be trip home via Las Vegas, Salt Lake City mental type, goes utterly to pieces when revealed the secrets of various precautions and Colorado Springs. that surprise, written into the story by taken by the studio to insure perfection in Bigger and grander in every way than Frances Marion and directed by Rowland picture art. Then you will lunch with the the phenomenally successful tours of 1935 V. Lee, comes. stars in Paramount's commissary. That and 1936 will be the 1937 Movieland Tours, Naturally Rathbone is avidly watching afternoon you will adjourn to the home of about which full information may be to see what this picture will do in the way James Gleason for a second delightful gained by writing for the free illustrated of convincing Hollywood producers that cocktail party. booklet containing complete information menaces are not his only forte. If it works You will see a picture in its first preview about the 1937 expedition. out as he expects it will, it will be harder on Monday night as special guests of Do not delay! To insure your place than ever to unsell Basil Rathbone on his Paramount studios. Final editing of the among the rapidly disappearing reserva- contention that typing has done more to flicker will be importantly influenced by tions, send in $5 per person now to reserve curtail the productive years of screen your reaction to the film in that first pres- a ticket on the excursion. Remember, celebrities than any other one thing. entation. wait and you are lost!

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