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Negotiating (In)Visibility: Managing Attention in the Digital Sphere

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Negotiating (In)Visibility: Managing Attention in the Digital Sphere Negotiating (In)Visibility: Managing Attention in the Digital Sphere VIII International Conference on Communication and Reality Klaus Zilles, Joan Cuenca, Josep Rom (eds.) Patrocinadors | Patrocinadores | Sponsors Managing Attention in the Digital Sphere VIII International Conference on Communication and Reality Klaus Zilles, Joan Cuenca , Josep Rom (eds. ) Producció Facultat de Comunicació i Relacions Internacionals Blanquerna Plaça Joan Coromines s/n. Barcelona 08001 Tel. 93 253 31 08. http://blanquerna.edu/fcc Disseny gràfic: Josep Rom Coordinació editorial: Jordi Llisterri Composició: Sònia Poch Primera edició: juny 2015 http://cicr.blanquerna.url.edu/ ISBN: 978-84-941193-2-3 Dipòsit legal: B. 13.470 -2015 Impressió: Inspyrame NEGOTIATING (IN)VISIBILITY: Sumari | Sumario | Contents MANAGING ATTENTION IN THE DIGITAL SPHERE VIII International Conference on Communication and Reality · Introducció | Introducción | Introduction 7 VIII Congreso Internacional Comunicación y Realidad VIII Congrés Internacional Comunicació i Realitat 1. Participation and New Standards of Reference in Old Media · Social Classes As a Practice Of Othering And Their Cinematic Representation: The Movie, Titanic. Ikbal Bozkurt Avci, Deniz Özer (Firat University) 15 Scientific Committee | Comité científico | Comitè científic · La transformación del acceso a la visibilidad: el caso de Hematocrítico como micro- celebridad prescriptora de la audiencia social. Lucía Caro Castaño, David Selva President: Dr. Josep Maria Carbonell (FCB-URL) Ruiz (Universidad de Cádiz) 23 Membres · La (in)visibilidad de las personas con discapacidad: representación, mostración y · Dr. Klaus Zilles (FCB-URL) · Dr. Enric Ordeix (FCB-URL) accesibilidad como instrumentos de integración. Francisco Javier Gómez Pérez · Dra. Sue Aran (FCB-URL) · Dr. Manuel Parés Maicas (UAB) (Universidad de Granada), José Patricio Pérez Rufí (Universidad de Málaga) 33 · Dr. David Bell (University of of Leeds) · Dr. Josep Rom (FCB-URL) · Society’s Weak Link. Women and Women Murders: Murders of Women and Women’s Representation in Turkish Written Media. Deniz Özer, Ikbal Bozkurt · Dr. Jordi Busquet (FCB-URL) · Dr. Jaume Radigales (FCB-URL) Avci (Firat University) 41 · Dr. Pablo Capilla (FCB-URL) · Dr. Carles Ruiz (FCB-URL) · Acció Comunicativa i visibilització del fet religiós en l’àmbit públic. Meritxell · Dr. Joan Cuenca (FCB-URL) · Dra. Charo Sádaba (Univ. de Navarra) Roselló Alfonso (Universitat Rovira i Virgili) 53 · Dr. Fernando de Felipe (FCB-URL) · Dr. Albert Sáez (FCB-URL) · El nou periodisme als nous suports. Anàlisi dels models de Jot Down i Gatopardo. · Dr. Miquel de Moragas (UAB) · Dr. Ferran Sáez (FCB-URL) Alba Sabaté Gauxachs, Josep Lluís Micó Sanz (Universitat Ramon Llull) 63 · Dra. Carme Ferré Pavia (UAB) · Dr. Federico Subervi (Kent State Univer- · La invisibilidad de la pobreza infantil en la prensa castellano leonesa: 2008-2014. · Dr. Willem Frijhoff (Vrije Universiteit sity, OH) María San Felipe Frías (Universidad Complutense de Madrid), Miguel Vicen- Amsterdam) · Dr. Miquel Tresserras (FCB-URL) te Mariño (Universidad de Valladolid) 73 · Dr. Carlo Gallucci (ESADE-URL) · Dra. Victòria Tur (Universidad de Alicante) · Publicidad, consumo y ciudadanía. Una aproximación comparada a la publicidad · Dr. Manuel Garrido (Univ. de Sevilla) · Dr. Gregory Payne (Emerson College, chilena en 1997 y 2013. Enrique Vergara L., Claudia Labarca E., Paulina Gó- · Dr. Guillem Marca (URV) Boston, MA) mez L., William Porath (Pontificia Universidad Católica de Chile) 85 · Dr. Pere Masip (FCB-URL) · Dr. Miquel Rodrigo (UPF) · Dra. Kathy Matilla (FCB-URL) Dr. Michel Walrave (University of 2. Participation and New Standards of Reference in New Media · Dr. Alfons Medina (FCB-URL) Antwerp) · La invisibilidad de la pobreza: Twitter y la difusión de la realidad social. Miren · Dr. Josep Lluís Micó (FCB-URL) Dra. Aishih Wehbe Herrera (Independent Berasategi Zeberio, José Antonio Marín Paredes (Universidad de Deusto) 97 · Dra. Andrea Oliveira (UG) Scholar) · La promoción de cantantes en redes sociales: una visibilidad efímera pero eficaz. Francisco Cabezuelo Lorenzo (Universidad de Valladolid), María Puig Hino- jal (Universidad Complutense de Madrid) 107 · La gestión de la visibilidad de la ciencia en las redes sociales digitales. Francisco Organizing Committee | Comité organizador | Comitè organitador Campos-Freire (Universidad de Santiago de Compostela y Prometeo UTPL- PUCESI, Ecuador), Sabela Direito Rebollal (Universidad de Santiago de Com- Membres Becaris de Recerca postela, España) 117 · Dr. Joan Cuenca · Alícia Álvarez · Fuentes alternativas en la cobertura del narcotráfico y el feminicidio de Ciudad · Dr. Klaus Zilles · Marc Compte Juárez: Nuevos modelos de producción en el periodismo de investigación en México, · Professor Jaume Benet · Carlo Gallucci de difusión a través de internet. Santiago Gallur Santorun (Universidad Autó- · Professora Sònia de Jaime · Susana Pérez noma de Ciudad Juárez, México) 125 · Professor Bartolomé Moya · La Universidad de Sevilla en la espera digital. Una reflexión sobre su identidad · Professor Joan Sabaté Salazar y percepción. Pedro Javier Millán, Cinta Mª Cano Figueroa (Universidad de · Sra. Andrea Daza Sevilla) 133 · Affirmation of Everyday Life by Making the Ordinary Visible: #everydaylife. Oya Morva (Istanbul University) 145 · La visibilidad de los medios de comunicación a través de Twitter: Comparativa de Introducció | Introducción | Introduction estrategias de comunicación online en diarios catalanes y belgas. Susana Pérez- Soler, Josep Lluís Micó (Universitat Ramon Llull) 153 · El papel de los bloggers en la difusión de la moda. Carmen Silva-Robles, Beatriz Prados Fernández (Universidad de Cádiz) 163 · La ambigüedad irresistible en la publicidad viral. Silvia Sivera Bello (Universitat Oberta de Catalunya) 177 3. Taking Influence and Decision Making · Gestión de la identidad y la reputación digital en Google y el derecho al olvido. Elena García Herrera (Universidad Complutense de Madrid) 189 · Vuelo solo en las redes digitales: narrativas del “yo” en el mar de la (in)visibili- dad. Renata Presa Hermann (Escola Superior de Propaganda e Marketing, São Paulo) 199 Introducció · How to Increase Influence and Visibility in Social Media.Alexandra Ioanid (Uni- versity Politehnica of Bucharest) 209 Un dels debats més importants i controvertits dels últims temps gira entorn a la · La sociedad frente a la comunicación audiovisual. Carlos Andrés Martínez Bele- qüestió de com les tecnologies de la comunicació han afectat a la manera en com ño (Universidad Autónoma del Caribe) 213 els individus i les comunitats negocien i gestionen la seva visibilitat, i reclamen o · Autoritarismo subnacional y periodismo digital. Johamna Muñoz Lalinde (Uni- criden l’atenció en el paisatge mediàtic digital. En les edicions anteriors del Congrés versidad Autónoma del Caribe) 221 Internacional de “Comunicació i Realitat”, que se celebra cada dos anys a la Facultat · Usuarios perezosos: la escasa implicación del usuario en la generación de conteni- dos culturales y en la interacción con estos. José Patricio Pérez Rufí (Universidad de Comunicació Blanquerna de la Universitat Ramon Llull, s’ha centrat el debat en de Málaga), Francisco Javier Gómez Pérez (Universidad de Granada) 227 l’evolució, la influència i els efectes que aquestes tecnologies han produït en la plaça · Las fronteras virtuales del Caribe. Carlos Ramos Maldonado (Universidad Au- pública que configura la premsa, el cinema, la ràdio, la televisió i les campanyes de tónoma del Caribe) 235 relacions públiques i de publicitat. · Canvis en les opinions i actituds al ‘hard core’ d’un partit polític en el context d’un La propera edició del Congrés Internacional de “Comunicació i Realitat” 2015, clima d’opinió mantingut en l’agenda política-mediàtica al llarg de dos anys: la proposa el tema Negociant la (In)Visibilitat: la gestió de l’atenció en l’esfera digital, vigència de la Teoria de l’Espiral del Silenci en la “societat xarxa”. Jaume Risquete i convidem a acadèmics, professionals i estudiants a prendre partit d’aquesta con- (Universitat Ramon Llull) 245 trovèrsia, a aportar llum i a oferir alternatives, si cal poc ortodoxes i més enllà de les · North Korea and its Visibility Branding Strategy to Overpass Media Bias. Anna idees convencionals i preconcebudes del debat, que contribueixin a respondre a la Solé Sans (Ramon Llull University) 255 pregunta sobre si les estratègies i els hàbits amb què els usuaris de l’esfera pública digital gestionen l’atenció i el seu perfil públic resulten en més visibilitat i pluralitat, 4. Oxymoronic Communication Phenomena o bé en més invisibilitat i uniformitat. · Cuerpos descorporizados en los videojuegos: teoría de la pureza en The Sims 4. El punt de partida d’aquesta nova edició es centra en el debat de com el progrés Lluís Anyó, Iasa-Monique Ribeiro (Universitat Ramon Llull) 267 tecnològic tan vertiginós ens ha submergit en un estat d’adaptació constant i en una · El yo y sus espejos audiovisuales: derivas de la autoficción en la obra de Elías León reeducació que està generant actituds i comportaments nous respecte a la manera Siminiani. Iván Gómez (Universidad Ramon Llull) 275 com ens comuniquem. L’emergència de nous mitjans i el canvi d’hàbits i models de · Gestionando la atención entre el ámbito digital y el ámbito presencial: sobre el uso consum de la informació han estat revolucionaris. Els usuaris tenen accés als seus de teléfonos móviles en los espacios públicos. Javier Serrano-Puche (Universidad
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