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Premium Italian Biscotti Cookies Premium Italian Biscotti Cookies Five Generations of Family Tradition 2014 Company Sales Presentation Premium Italian Biscotti Cookies Our Business Summary DiBella Baking Company creates and produces authentic Italian old world biscotti cookies for the growing market of artisan-style baked goods. Our product quality, unique flavors, and family-centric brand story have proven an irresistible combination. To become a part of that growing demand for indulgent, healthier, premium-priced baked goods, DiBella Baking Company, through five generations, covers a gap in the vibrant American food market by delivering a premium line of authentic Italian biscotti cookies sold under the DiBella® brand. Our brand offers a higher quality taste experience than competitors at an affordable price…meeting the consumers’ needs and demands; made trans-fat free with all natural ingredients. The DiBella® brand biscotti is becoming the desired Italian biscotti brand from coast to coast that fulfills the needs of all consumer ages that are looking to enjoy an indulgent treat at an affordable price. Premium Italian Biscotti Cookies Our Culinary Passion Since the late 1800s, the DiBella family has taken pride in using only the best quality ingredients because that’s the way our Great-Grandma Josephine would have made them. Unlike other companies that downgrade their ingredients to save a buck, our family is proud and true to our heritage and will never compromise the quality of ingredients or high standards when baking and delivering our old-fashioned authentic Italian biscotti. In keeping with our standards of quality, we believe in homemade style food, unadulterated by artificial additives, sweeteners, colorings, and preservatives… in an effort to strike a reasonable balance between indulgence and health considerations. Our old world values, wholesome ingredients and timeless flavors are why generation after generation love the DiBella® brand biscotti. Premium Italian Biscotti Cookies Our Standards of Quality For us, baking is not just a job – it’s a way of life. We make honest foods simply delicious, knowing that our Great-Grandma Josephine would be proud. Below are key standards that we are proud to follow: Premium brand – Ingredients are cleaned to whole foods standards Traditional artisan style Italian biscotti – 10 month guaranteed shelf life Each biscotti is individually wrapped in the best food grade level, high-barrier foil film which includes full nutrition facts, best buy date and UPC All natural ingredients that are OU kosher certified No trans fats, no artificial preservatives, or no additives ECO-friendly packaging. SFI certified and 100% recyclable ECO-friendly printing. 100% recyclable vegetable oil-based inks Premium Italian Biscotti Cookies Why DiBella Brand? With a brand that stands for authentic quality, a product line crafted from a century of family tradition, and a national production system with cost-effective scalability, the DiBella® brand has been crafted to take advantage of the fragmented specialty cookie segment. From the beginning, the DiBella® brand and packaging were created to compete directly with national brands like Pepperidge Farm, and Nabisco. However, unlike a similarly structured brand, Nonni's, the DiBella® brand draws on a rich Italian heritage and a premium shelf presence to win over retailers and consumers alike. Biscotto in Italian means twice (bis) cooked (cotto). Biscotti is the plural form of Biscotto. Originating in the Italian city of Prato, the popular Italian cookie traces its origins to Roman times where it was used as a convenience food for travelers. Today, these popular treats are perfect for light dunking into coffee, tea and wine or indulgent snacking. Premium Italian Biscotti Cookies What makes a DiBella® brand biscotti better than other brands? Other Biscotti Brands The traditional Italian biscotti made by companies today is “hard” and “brittle” which can only be eaten when dunked in a beverage (coffee, tea, milk or wine); allowing the liquid to absorb into the biscotti cookie; making it soft enough to eat. A DiBella Biscotti…simply the best! A DiBella® brand Italian biscotti is unlike no other biscotti on the market today. Our authentic Italian secret recipes date back to the late 1800s where our family from Palermo, Italy perfected the unique mixing and baking process, making our biscotti the best you will ever taste! Our biscotti are made the old-fashioned way, just like a “cookie” that can be enjoyed as a snack …anytime of the day or night. Premium Italian Biscotti Cookies A DiBella® brand Italian biscotti “needs no dunking” and can be eaten as: A snack for adults, teenagers, and kids while at home or on the go A snack for employees at work on their break or lunch A snack for students while in school or college A snack for kids; combined with milk, hot chocolate or juice A snack for adults; combined with coffee, tea or wine A snack when traveling by car, airplane, train or cruise ship A snack to share with family and friends A snack combined with your favorite ice cream or desert Perfect for light dunking in coffee, tea, milk or wine A snack anytime of the day or night Great for vending machine snacks Premium Italian Biscotti Cookies Market Trends In 2012, the packaged cookie market in the US generated $6.4 billion in sales. While the top American cookie companies (Nabisco, Keebler, Pepperidge Farm, McKee Food, Lofthouse, Murray, Traditional Baking, Kellogg and Bimbo), battle out for the $4.1 billion mainstream cookie category leadership, the remaining $2.3 billion in specialty cookie business is split between a wide array of lesser, fragmented, unsophisticated, regional brands. This situation leaves a huge void that DiBella is poised to fill. We can rise to the top of the “Little Fish” portion of the market, moving into the role of top specialty cookie by quickly claiming significant chunks of that category. DiBella, via our national distribution network should transition into mainstream, to become the rich, European-style Yin to Pepperidge Farms All-American Yang. Premium Italian Biscotti Cookies DiBella Performance DiBella Sales in 2013 By the end of 2013 after one year in business, DiBella achieved placement in over 10,000 outlets including a permanent airing spot on QVC Home Shopping. In addition, we have distribution in four major airlines plus export to China, Middle East, Mexico, United Kingdom, Germany, Canada and Brazil. Below is a sample list that carry our brand on shelf's and in their gourmet food sections. We are growing in food retailers each and every month. Premium Italian Biscotti Cookies DiBella Financial Strengthen Financial Partner In 2013, DiBella brought in “The Ceson Group” as a main investor, shareholder and board member for providing capital, factoring dollars, operations and accounting support; allowing the company to build multiple baking factories, as well as expand sales & marketing efforts through 22 targeted segments within the Specialty Food Industry. Today, DiBella is well financed to become a major cookie brand, globally. Factory Operations Today, DiBella operates a 25,000 sq. ft state-of-the-art FDA-approved commercial baking facility in Oceanside, CA. This newly built baking facility has been geared for high production output; producing upwards of 100 million biscotti and other cookies, annually. In 2015, DiBella will begin expansion with building a second baking facility to support the company’s east coast sales. Grocery Product Line How Do Retailers Sell Our Grocery Product Line? Our grocery “Large Gable Box” biscotti line can be sold at any grocery store and any retail outlets selling food and/or prepackaged goods. Boxes can be placed in the cookie isle on shelf's or in our 36 pack floor display. 6.6oz Box (6 Wrapped biscotti) 10/6.6oz Boxes Per Case 10 Month Guaranteed Shelf Life Blueberry Lemon Double Chocolate Cherry Chocolate Fudge Apricot Almond Almond Orange Pistachio Cranberry Snack “Single Serve” Product Line How Do Retailers Sell Our Snack Product Line? These single serve biscotti snacks can be sold at any retailer providing snacks to consumers. Snack box converts into a pop-up display for countertop sales or placed in the candy isles on racks. Boxes are great for bulk sales too. 13.2oz Box (12 Wrapped biscotti) 8/13.2oz Boxes Per Case 10 Month Guaranteed Shelf Life Double Chocolate Cherry Chocolate Apricot Almond Fudge Blueberry Lemon Almond Orange Pistachio Cranberry Convenience/C-Store Product Line How Do Retailers Sell Our Convenience Product Line? Our convenience “Mini Gable Box” biscotti line can be sold at any grocery store, convenience store, C-Store, airport, hotels and any retail outlets selling food and/or prepackaged goods or snacks. Boxes can be placed on counters, shelf's or in our 36 pack floor display. 3.25oz Box (6 Wrapped biscotti) 12/3.25oz Boxes Per Case 10 Month Guaranteed Shelf Life Blueberry Lemon Caramello Latte Apricot Almond Pistachio Cranberry Bulk Pack Product Line How Does Our Product Bulk Pack Line Sell? Our bulk pack box biscotti line can be sold at any grocery store, convenience store, C-Store, airport and any retail outlets selling food and/or prepackaged goods or snacks. These bulk pack are great for holiday sales. We currently sell these boxes in packs of two on QVC . 26.4oz Box (24 Wrapped biscotti) 4/26.4oz Boxes Per Case 10 Month Guaranteed Shelf Life Almond Orange Blueberry Lemon Double Chocolate Fudge Pistachio Cranberry Apricot Almond Cherry Chocolate Foodservice Product Line How Do Retailers Sell Our Foodservice Product Line? Our foodservice “Bulk Box” mini biscotti line is used by companies that supply foodservice to consumers. These companies supply our individual mini snack biscotti to airports, coffee shops, airline passengers, cruise ship passengers, hotels, combine in snack boxes and more. 0.5oz Piece (112 Wrapped biscotti per case) 10 Month Guaranteed Shelf Life Apricot Almond Blueberry Lemon Caramello Latte Pistachio Cranberry Contact Us To learn more about our amazing great tasting products and pricing, please contact the authorized representative that provided this presentation to you.
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