iTunes App Store Promotional Design Specifications The following specifications are required when submitting design elements for promotion of App on iTunes. • Acceptable file types are: layered .psd, transparent .tif, vector .ai, or .eps files. • The following assets are required if an App is selected to be promoted on the iTunes Store. Submission of assets does not guarantee promotion on iTunes. Required Assets

Title treatment Include a title treatment / logo for your application (vector .eps, .ai or minimum 600 x 600 px transparent .psd or .tif). The title treatment should be simple and easy to read when scaled down to a small size. Please limit tag or bylines if they are not legible at small scale.

Background image Include a background image, texture, color or gradient that corresponds to your application, or is complimentary to your title treatment.

App Store “Main”

“Splash” Graphic links to individual Application or other location (as programmed by iTunes). Required assets: · title treatment · background image

“Brick” Graphic links to individual Application or other location (as programmed by iTunes). Required assets: · title treatment · background image

“Icon” Graphic links to individual Application This image is delivered to iTunes via iTunes Connect.

Additional Considerations: • Assets that do not follow the above guidelines may be rejected and/or delay potential promotion of application. • "Tags" will be added by iTunes when appropriate, to communicate promotion (i.e. “Application Just Added”).

1 iTunes App Store Promotional Design Specifications (con’t) iTunes may feature your application with a customized page design. If your app is to be featured in this manner, you will be contacted for additional assets

The following assets are required if an App is selected for a custom page design on the iTunes Store:

Customized Application Page

“Background image” The background image, texture, color or gradient should correspond to your application or compliment the title treatment. It may include elements of the application itself, but should not be or include screenshots. Required assets: · 900 x 530 px layered .psd

“Title treatment” The title treatment / logo should be simple and easy to read. The title may include tag or bylines if appropriate, so long as they are legible. Required assets: “Icon” · Vector .eps, .ai or minimum 600 x This image is delivered to iTunes via 600 px transparent .psd or .tif iTunes Connect.

Notes

Customized page assets should be delivered as separate elements and will be used to design the Application page. There are specific considerations within iTunes that sometimes require modification to provided assets (i.e. blending background into a solid background color or gradient, “pushing back” textures to make dynamic text legible, etc.). Your Editorial contact will advise if any significant design modifications are needed.

Additional Considerations: • Assets that do not follow the above guidelines may be rejected and/or delay potential promotion of application.

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