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Fifth Dimensional Leadership, a Podcast for Leaders, Thinkers, and Future Makers Dedicated to Creating the Conscious Workplace of Tomorrow

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Fifth Dimensional Leadership, a Podcast for Leaders, Thinkers, and Future Makers Dedicated to Creating the Conscious Workplace of Tomorrow Ginny (00:08): Are you ready to speak your truth and live in alignment with your highest potential? Welcome to fifth dimensional leadership, a podcast for leaders, thinkers, and future makers dedicated to creating the conscious workplace of tomorrow. I'm your host. Ginny Clarke join me and my guests. As we move beyond action and doing to the essential truths, knowing and being whether you're an accomplished executive like me or a leader in training, we invite you to listen, learn, and grow with us. Ginny (00:50): Welcome to fifth dimensional leadership we have today. A truly exciting, innovative dynamic gentlemen. His name is Derek Blasberg. Derek is YouTube director of fashion and beauty and a New York times bestselling author. I got to hear about your book. I know, I know it's fun. He was born and raised in St. Louis, Missouri attended NYU graduating in 2004 with two degrees, journalism and dramatic literature. His first job was as an assistant at Vogue and in his career, he's been the editor at large of Harper's Bazaar and vanity Fair's man on the street. I'm going to stop there because there's so much more, but I really want to hear it from Derek, Derek. Welcome. I'm so happy to be here. Thank you for having me, Ginny, you are just a delight and I'm excited to have you because leadership takes so many different forms. You know, I've been a corporate girl for many decades. Ginny (01:48): You come from a different background, a whole different world. One that I've been avoider into given I have a love of fashion as well, but I really wanted to talk with you and really explore all of the elements of your world, because it is so dynamic and you brought it to YouTube, which is obviously part of Google. So tell me, how did this all go down through your career? Derek (02:12): Talk about corporate leadership, especially because before I started working here, I did not have a lot of visibility into corporations or leadership and especially not corporate leadership. So we can really dig into that. I mean, before we do, I can sort of fill in some of the blanks in that bio that you just mentioned. So you asked how important St. Louis, Missouri. I had a very conservative, traditional American childhood. I lived in the same house. K through 12. I went to the same school district, a very crazy, almost mentally sick fun fact about me. I didn't miss a day of school from K through 12. I perfect. K through 12? Ginny (02:52): Yeah. Okay. Wait. So it was, I mean you, did you like power through little sicknesses and illnesses? You were that kind of a student. Derek (03:00): Yes. And as we think about sick people in 2020, there were probably some times I should have stayed home instead of trying to infect everyone I went to school with, but it was a couple of things. Number one, you know, both of my parents worked, we didn't have childcare, so I would've stayed home. My parents would have had to stay home and miss work. So that really wasn't an option. And beyond that, it's not that I loved school, but it became very apparent at a young age, the way I was going to leave St. Louis and chase my dreams was through education and preparedness. I, I was definitely in my parents will attest to this. I definitely had my rebellious phase and I was prone to acting out, but I was always a good student and I got good grades and I got scholarships and I got out of there, but yes, so I had a very traditional childhood. Derek (03:50): And then when I was 18, I graduated high school. And then I came to New York. I studied at New York university, as you mentioned. And I graduated with two degrees in 2004. What you didn't mention in that quick bio is that yes, my first job was at Vogue and I was actually the worst Vogue assistant in the magazine's history. And I was fired after a year, which sort of goes back to, I think, what we were about to mention about corporate leadership and corporate structure and dynamics. I didn't fall so easily into the hierarchal organization. I kinda advanced at the time Ginny (04:24): I've got Debra double Bruce product in my head. Yes. Derek (04:29): In a way I think I started working there right after that book came out. Of course, that book is a sensationalist observation of what working at Volvo, like course, but it wasn't that far from the truth. The only difference. I mean, there were a couple of very noted differences. One being that, you know, Anna winter would never wear those sunglasses that Meryl Streep wore. I mean, someone should have fact check that. And although I don't, Anna winter is a, is definitely a demanding and hardworking boss, but she never, you know, in that movie, there were tasks of Anne Hathaway's character that were ridiculous or seemingly impossible or to torture. And Anna never asked anyone for that sort of level of work. She just asked for the best. And I respected that until she fired me. No, I'm kidding. Derek (05:27): And so then after Vogue, I, after that first job as an assistant at Vogue, I was sort of moved to the international dogs. And so I wrote a lot for Russian and Chinese Vogue, which had just launched. I also wrote a lot for Spanish vote, Google women or national, all the bugs, in addition to Vogue at that time, Conde Nast had a website called style.com sure. Which is now sort of morphed into what Vogue runway.com is. I worked for them and I worked at Harper's bizarre. It was the youngest editor and editor at large of Harper's bizarre, I guess that brings us to like 2009, 2010. And then I joined vanity fair, I guess in 2015 or 16. And then I started here at YouTube in 2018. I'd never thought I'd work at a tech company and actually to be really candid with you when this job first came to me, I was hesitant and I actually sort of dismissed it at first because I was intimidated at the idea of, of tech and corporate structure. Derek (06:38): I also was really committed to what I thought would be my path and my journey. I went to journalism school. I thought I'd work in magazines or newspapers or broadcast journalism my whole life. And I was determined to stay in this realm of photographers and fashion shows and models and hairstylist and makeup artists. And what finally clicked, what I finally realized was that what I do here at YouTube is working with photographers and hairstylists and makeup artists and models and designers and fashion shows. So what I used to do in the written word, I now help translate into video and at the risk of sounding, you know, optimistic, I can say, you know, I love my job and I love the people that we work with at YouTube. It's been an incredible opportunity to continue to have these storytelling moments in the fashion space and do it with YouTube. Ginny (07:31): And you obviously are a storyteller of many types, right. And different mediums. It strikes me that it seems as though you kind of caught that wave where a lot of magazines were going digital, right. Was that not happening kind of at that same time and morphing? Derek (07:51): Absolutely. And a lot of the stuff that I did at magazines was in the digital space, but when I worked at vanity fair, I had my own video series on YouTube, ironically, or coincidentally, or perhaps some foreshadowing. The series was called Derek does stuff with a friend and it was, it was vanity fair, was first video franchise. And before that, I remember now we're talking about like the, the middle ages, the, the founding fathers of, of digital media. I remember I used to, I used to source the stories I would write on Twitter. And then of course, when you published a story, you know, that's when magazines started to realize the power of, of digital media and social media. So then I would always push out my stories on Twitter or Facebook or whatever they had. And I definitely think, I don't think social media made me a better writer, but I think it made me a more appealing candidate and appealing contributor to these magazines. Because as you can imagine, when you publish a magazine, you want people to see it and you want people to read it. Right? So my early adaption of adaption and also adoption of, of social media, I think the hooped me and what I was trying to do, it makes a lot of, Ginny (09:12): So, you know, one of the things that we focus on here at fifth dimensional leadership is the concept of inspiring love and followership. You are a master of building followership as your social media presence and influencer status would suggest how have you built followership? And are there techniques or commonalities between an influencer and a leader? Derek (09:38): That's a good question.
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