RAB's Nontraditional Revenue Proposal Collection: Volume #6
Proposal #2:
Mr. Tummy Live at "Taste of Chicago"
Contributor: WSCR Sports Radio
NTR TIP:
If you're currently doing recruitment advertising, invite an HR Director to speak at your sales meeting. They will feel very important and the whole staff gains from the experience. You might throw in some extra spots or a free lunch or something but these meetings are always a huge success!
Source: LaDonne Craig, South Central Communications, [email protected], (812)424-8284 Mr Tummy live at “Taste of Chicago” A Special Marketing Partneship
And
June 29th-July 8th 2001
Presented To Indus Gagnon Regional Manager-Midwest TAP Pharmaceuticals Submitted by Glenn Harris WSCR Sports Radio 670-Chicago 312-245-6126 gmharris@cbs.com May 2001 Presented by the Mayor's Office of Special Events and
Location: Grant Park Downtown Chicago Admission: Free Food tickets are $6 for a strip of 10. Estimated Attendance: 3.6 million Hours: 11:00 a.m. - 9:00 p.m. 8:30 p.m. - Ticket Sales End (July 8 only – Ticket Sales End 7:30 p.m.; Event Closes at 8 p.m.) Here are just a few of the attractions you'll find at the City of Chicago's premier summer event, now celebrating its 21st anniversary. More information will be available online by June 2001!
Restaurants Take your tastebuds on an eating expedition, with hundreds of foods from Chicagoland’s favorite restaurants, all served from colorful tents in Grant Park. From all-American favorites to gourmet cuisine, exotic ethnic fare and tempting vegetarian dishes, there is always something delicious and different to try. All restaurants offer "A Taste of Taste," allowing you to sample smaller portions of "Taste" favorites.
Gourmet Dining Pavailion Dine on gourmet cuisine from a different world-class chef each day!
9th Annual Bally Total Fitness Race to the Taste July 1, 2001 at 8:30 a.m in Grant Park Join us for 2001 Taste of Chicago's annual 5K run and 2-mile walk. Early registration fee on or before June 30 is $12 per person. Registration fee the day of the race is $15 per person. Online registration is now available at Sign Me Up Sports!
Bella Sera Wine Garden A wide selection of fine wines available in a cafe-style atmosphere.
Ferris Wheel Go for a spin 90 feet in the air.
Dining Pavilions Open air tents provide an ideal place to dine.
Senior Pavilion Take advantage of shaded seating in an open air tent north of Buckingham Fountain.
Take a Ride at Taste Take a wild, wet ride on the Chicago Tribune White Water Flume and get a view from the top of the 90-ft. tall United Airlines Giant Ferris Wheel.
High Diving Experience the excitement of in-your-face Olympic-style high diving with the Cingular Wireless World Professional Extreme Team High Divers. See outrageous feats and slapstick stunts, capped by a 50 mph drive from eight stories up!
Meet the Media Join your favorite radio stations for special promotions and giveaways.
Stages & Entertainment Areas Description
Petrillo Music Shell Stellar entertainment at no charge! Past performers at Taste include Patti LaBelle, Michael McDonald, YES, Al Green, Matthew Sweet, Cracker, Pointer Sisters, James Taylor, George Clinton, Harry Connick Jr.,
11th Annual Chicago Country Music Festival Check out the Some of the hottest acts in country music at Taste! Past performers include Randy Travis, Travis Tritt.
Taste Stage Favorite local bands cover Chicago's diverse music scene by playing rock, blues, R& B, Caribbean, soul, alternative, country, bluegrass, Tex Mex, Celtic, Gospel, swing, pop, polka, jazz, Latin, reggae, funk and classical music daily.
Chicago Living Pavilion Begin each day at Taste with an hour of exercise at the Chicago Living Pavilion. Learn creative ideas to improve your home, your garden and your life, demonstrated daily. Lifestyle experts who have conducted workshops at the pavilion include Alexandra Stoddard, “HandyMa’am” Beverly DeJulio, and HGTV’s Jim Wilson and Christine Pullara.
Dominick's Cooking Corner See what’s cooking when celebrated chefs and cookbook authors reveal their techniques in a Kenmore Elite demonstration kitchen.
Sears Funtime Stage Lively family entertainment, including concerts, children's theater, dance, comedy, fashion shows, High Energy Trivia and more.
Sears Family Village Youngsters can enjoy hands-on activities presented by Chicago's museums and children's hospitals, plus face painting, games, karaoke, and the Parent Helper Tent stocked with diaper supplies. The Sears Funtronics/Q101 tent lets gamers of all ages take on the latest video games.
The Fox Diner Presenting favorite local bands and personalities, the Fox Stage is an ideal stop for fun in the sun. Meet personalities from FOX Chicago News and FOX Thing in the Morning.
Independence Eve Fireworks Spectacular! Enjoy a feast for the eyes and the ears at the Independence Eve Fireworks Spectacular on Tuesday, July 3rd at 9:30 p.m., sponsored by the City of Chicago and Sears. Breathtaking fireworks will be synchronized to the stirring sounds of the Grant Park Orchestra.
Need Hotel Reservations for Taste? For tourism information, contact the Chicago Office of Tourism. Top
Goal of The campaign:
To increase the brand awareness of Prevacid heartburn medicine.
To motivate consumers to ask for Prevacid from their doctors.
Strategy: To create a brand awareness and radio/event marketing promotion that will increase consumer awareness. This program will center around the 2001 “Taste of Chicago” in Chicago’s Grant Park. This event draws millions of people each year.
Piggybacking on Prevacid’s new campaign “fight the fire faster” , Prevacid’s “Mr Tummy”, will team up with both the Chicago Fire fighters Union #2 and The Chicago Fire professional soccer team to invite consumers to visit the official SCORE booth at the 2001 “Taste of Chicago”.
Concept: Between Friday June 29th and July 8th, WSCR will broadcast 55 sixty second commercials that will air at various dayparts. These commercials will promote The appearance of Mr Tummy of Prevacid at the SCORE booth at“taste of Chicago as well as the benefits of Prevacid*.” The SCORE booth will be located on the main dragway at Columbus and Jackson Boulevards.
The shared radio commercial will also invite consumers to register at the official SCORE booth Prevacid-“Fight the Fire faster” display at all ten days of the event to win tickets to a Chicago Fire Soccer game. In addition,The Chicago Firefighters Union # 2 will be donating gifts ie, coloring books for children to be given out by “Mr Tummy” “Mr Tummy” will have the opportunity to be on site for 4 appearances for 4 hours each day during 4 days of the “taste” at The Score Booth. Specific tmes t.b.d. WSCR will provide:
Ø Registration forms and total administration of the contest to win “Chicago Fire tickets”.
Ø Coordination of give-aways from The Chicago Fire Fighter Union #2
Ø 40x sixty second announcements to air Mon- Sun 6a-12m
Ø The use of The official SCORE booth at Taste of Chicago.
Ø Writing and production of all radio commercials
Ø Produce on site displays for contest registration
Ø A web page over the 10 day promotional period at The SCORE’s official web site www.wscr670am.com describing the above promotion with logo presence of all partners including hot links to all partners’ web sites In order to maximize the success of this promotion, Prevacid will:
Provide a promotion fee of $10,000 net
Ø Spec copy
Meet Mr Tummy from Prevacid at the Score booth down at taste of Chicago and register to win Chicago Fire Soccer tickets and get cool stuff from the Chicago Firefighters union #2 Fight the fire faster-complete 24 hour heartburn relief is possible. Ask your doctor about Prevacid………… The Prevacid fight the fire faster-Taste of Chicago program
Dates/weeks you are asking to air this advertising schedule ______
Advertisier’s official name as it will appear on your invoice______
Your name authorizing this schedule to run- Please
Please sign______
Date______