STORIES TOLD THROUGH SOUND - - - - - - - - - - - BBC Spotify Tate Modern BBC BBC Airbnb Audible BBC Unherd BBC Sounds Gorrilaz Radio 4 Radio 3 World Service 1 Great stories speak for themselves; We travel the world in search of they don’t need to be dressed up stories that matter: whether it’s or dumbed down. Tell them with current affairs, health, sport, food, passion, care, commitment and science or religion – if the story integrity and people will listen. So is worth telling, we want to be the that’s what we do – tell the stories ones to do it. And it seems that our people need to hear, in a way that approach is working: in the three WHO WE ARE makes them listen. short years since our launch we’ve built an impressive portfolio of SPG is one of the UK’s leading work, having made award-winning independent audio production podcasts and radio programmes for companies. We make inspiring some of the biggest broadcasters, story-first content based on rigorous platforms and commercial partners in journalistic principles and meticulous the world. production values. Our team of journalists and producers know what - it takes to tell an engaging story and have the skills to deliver an THE exceptional product every time. - DIFFERENCE WHEN YOU BETWEEN TELL GREAT HEARING AND STORIES, LISTENING PEOPLE PAY Taking on China - UnHerd - 2017 ATTENTION. 2 It’s Obscene! - Radio 4 - 2016 FAST-GROWING, WIDE INTERESTS AND RETAINED AUDIENCE APPETITES, SHAPED BY ON-DEMAND BEHAVIOUR Podcasts listened 10m to every week Look for new 59% podcasts each WHO IS week Listen everyday 1.1m COMMITTED, DIGITAL, LISTENING? ON-THE-MOVE Average time YOUNG, DIVERSE spent listening DEMOGRAPHICS 6.7hrs to podcasts each Podcasts are the ideal format to communicate a brand’s core messages and values. Apple recently reported that there week are well over one billion active podcast subscriptions, making them a remarkably effective way of connecting with the public. In the UK, listeners download and stream 10 million podcasts a week and it’s an audience that is still growing of podcasts rapidly. 23% of the UK population have listened to a podcast in the last month, spending an average of 6.7 hours a week listeners are of listening is on listening to podcasts. 45% 15-34yrs 65% a mobile phone Listeners are eager to engage directly with brands that sponsor podcasts: 24% visited the sponsor's website 62% 15% ADS WORK BETTER ON sought more info PODCASTS 18% Male BAME shared info online Podcast listeners 18% take action when 76% they hear a *Survey demographics: 1,335 male and female online UK residents were surveyed between December 18 and 26, 2017. Podcast listeners are defined as anyone who has listened to a podcast in the past month. Data was weighted to ensure podcast ad online national representative proportions, using age, gender and region. *All data taken from UK audiences 3 OUR EDITORIAL WORK Our award-winning editorial Spotify BBC World Service work for the BBC and others Hip Hop Sidekicks Dying Whispers takes in a wide range of genres Produced for Spotify, Remi from Gorrilaz tells Journalist Sahar Zand explores one of the and formats. We work across the unheard stories of hip-hop. The stories world’s oldest and strangest spiritual customs factual documentary making, that get kicked around in studio control rooms on location in Belarus. investigative journalism, comedy or backstage after shows. The stories that and drama. Below are some usually don’t make it to the public. BBC Radio 4 examples of the programmes and A Hack’s Progress series we have made recently. Audible The Guardian’s Jonathan Freedland looks at The Bureau: Gun Running into how journalists and newspapers have been Mexico depicted in fiction from the advent of the BBC Radio 4 In this first episode of a series for Audible, New mass popular press to the present day Friends and Foes: A Narrative York Times reporter Ioan Grillo exposes how History of Diplomacy guns from America inundate Mexico, arming In this 10 part series for BBC Radio 4, the brutal cartels that have drowned the Professor David Rothkopf discovers how country in blood. modern history has changed the face of Whether we’re making a flagship diplomacy. series for the BBC, a one-off for a BBC Radio 3 new media outlet, or a bespoke piece Real Pretenders for a corporate partner, we bring BBC Radio 4 Film critic Antonia Quirke investigates the the same level of professionalism Five Green Bottles evolution of acting, asking some of Britain’s A fascinating five-part series, in which best actors what makes a spellbinding and craft to the process, never five of the world’s best known wine critics performance. stinting on our production values or offer personal reflections on the personal, commitment to the story we have political and historical stories of bygone BBC Radio 4 been asked to tell. It’s this level of bottles of wine. The Sympathy of Things attention to detail and flexibility that Turner Prize-winning architecture practice has seen our programmes stand Assemble examine our evolving relationship out from the crowd, whoever we are with the material world. making them for. Trump and the Evangelicals - UnHerd - 2017 4 OUR COMMERICAL WORK - - - - - - - - - - - - - - Spotify Tate Modern Deezer Airbnb Audible BBC Unherd Gorrilaz Ambassador Wellcome The Prince’s Society of Cannes Lions George at World Theatre Group Collection Trust London The- Asda Service atre 5 AWARDS Gold Award LAND ROVER for Best Branded Content - at 2018 British Podcast Awards Gold Award for Most Original Podcast The Discovery at 2018 British Podcast Awards Adventures Bronze Award for Best Fiction at 2018 British Podcast Awards In 2017 our producers were The series brought the commissioned by Jaguar Land adventurous spirit of Land Rover Rover to write, produce and direct to life, reflecting the brand’s ethos Bronze Award a podcast series to excite families to get off the beaten track and for Best Branded Content in and get them out on the road, discover the wonders of the world Digital Channels encouraging them to ‘discover the around us. in 2018 Festival of Media Global world on their doorstep’. Starring Alexander Armstrong, Webby Award The seven-part series was the Sir Ranulph Fiennes and Chris for 2018 Best Sound Design first ever family-friendly binaurally Packham, it went on to win ‘Most and Original Music Score recorded podcast and used the Original Podcast’ award at The immersive experience of 3D sound British Podcast Awards 2018, to encourage adventurers of all alongside a raft of other awards. Gold Award ages to get out and experience a for Best Entertainment Podcast British outdoor adventure by car, Please let us know if you would like at The Lovie Awards a perfect expedition whatever the a listening copy. weather. Silver Award for Best Podcast Series at The Lovie Awards The Rise and Fall of the Meritocracy - Radio 4 - 2017 6 Real Pretenders - Radio 3 - 2016 AMBASSADOR THEATRE GROUP - The Auditorium SPG is about to launch a new, Above all, The Auditorium will weekly podcast with the major promote the act of theatregoing. international theatre organisation the Ambassador Theatre Group, Through our extensive contacts, presented by the Guardian theatre we have brought on board talent critic Matt Trueman. such as Christian Slater, Toby Jones and Vanessa Kirby from The The Auditorium will be a magazine- Crown. show podcast about British theatre. Each episode will offer a Please let us know if you would like range of features about theatre a listening copy. across the UK. The aim is to build excitement about the latest shows and encourage an increase in audience attendance. 7 DEEZER - Gorillaz present ‘Things I Like’ Last year we teamed up with music The podcast series centred on streaming service Deezer to launch Gorillaz’ drummer Russel Hobbs their original content, Things I Like, as he looked into the minds a podcast collaboration with the of some of the world’s most world’s most successful virtual creative, innovative and influential band Gorillaz. musicians. Joined by a stellar list of Gorillaz friends including Jehnny Beth, De La Soul’s Pos, Peven Everett, Little Simz and Cheick Tidiane Seck this is an exploration of the past, the future and everything in between: music, art, life and the afterlife - while not forgetting a subject very close to the heart of this man mountain... his dinner plans. 8 AirBnB George At Asda The Prince’s Trust OTHER COMMERCIAL WORK In 2016 we began producing a We have written and produced a In 2018 we produced a series of number of audio walks and site- number of adverts for George at Asda, podcasts about The Trust’s Young specific documentaries for Airbnb. most recently for their ‘World Book Ambassadors - young people who have These podcasts are immersive, Day’ and ‘Back To School’ campaigns. been helped by The Trust and now location-aware journeys through We draw on real stories of parents volunteer for it. The aim of the series some of Airbnb’s most fascinating and their kids to give the scripts an was to create intimate sound portraits neighbourhoods. On each walk authentic feel, and we approach the of young people who have faced listeners meet a series of locals sound design for these short ads unimaginable hardship. As a result, — residents, business owners, with the same degree of thought and the series is a study in resilience and local heroes, etc. — who take them creativity that has garnered awards for hope. The listener is beckoned into the by the hand and show them the our long-form work.