Stories Told Through Sound
STORIES TOLD THROUGH SOUND - - - - - - - - - - - BBC Spotify Tate Modern BBC BBC Airbnb Audible BBC Unherd BBC Sounds Gorrilaz Radio 4 Radio 3 World Service 1 Great stories speak for themselves; We travel the world in search of they don’t need to be dressed up stories that matter: whether it’s or dumbed down. Tell them with current affairs, health, sport, food, passion, care, commitment and science or religion – if the story integrity and people will listen. So is worth telling, we want to be the that’s what we do – tell the stories ones to do it. And it seems that our people need to hear, in a way that approach is working: in the three WHO WE ARE makes them listen. short years since our launch we’ve built an impressive portfolio of SPG is one of the UK’s leading work, having made award-winning independent audio production podcasts and radio programmes for companies. We make inspiring some of the biggest broadcasters, story-first content based on rigorous platforms and commercial partners in journalistic principles and meticulous the world. production values. Our team of journalists and producers know what - it takes to tell an engaging story and have the skills to deliver an THE exceptional product every time. - DIFFERENCE WHEN YOU BETWEEN TELL GREAT HEARING AND STORIES, LISTENING PEOPLE PAY Taking on China - UnHerd - 2017 ATTENTION. 2 It’s Obscene! - Radio 4 - 2016 FAST-GROWING, WIDE INTERESTS AND RETAINED AUDIENCE APPETITES, SHAPED BY ON-DEMAND BEHAVIOUR Podcasts listened 10m to every week Look for new 59% podcasts each WHO IS week Listen everyday 1.1m COMMITTED, DIGITAL, LISTENING? ON-THE-MOVE Average time YOUNG, DIVERSE spent listening DEMOGRAPHICS 6.7hrs to podcasts each Podcasts are the ideal format to communicate a brand’s core messages and values.
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