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Pre-Show Press Release Pre-Show Press Release July 29 - 31, 2018 The main event of the year to discover new lingerie, sleepwear, loungewear, and swimwear is quickly approaching. Join us at an event renewed with fresh spirit and sensibility. The strategy of the show is tofocus on new trends of the retail environment, evolving consumer behaviors as well as personalization at all levels. Mark your calendars for CURVENEWYORK July 29-31 and CURVELASVEGAS August 13-15. An Ultra Personalized Retail Experience Since the consumer now expects not only a selection of attractive product but an all- encompassing experience, the retailers must focus on providing their customers with an informative and emotional shopping experience that is conductive to their personal taste. “ These efforts will lead to positive word-of-mouth as well as additional sales and consumer engagement. Reflecting the changing retail environment, CURVE aims to utilize its tradeshow platform to guide attendees on the topics of retail personalization. Similarly to how retailers are now engaging customers through additional in- store events, this summer’s CURVENEWYORK will incorporate several unique pop-up elements on “ the show floor as part of its program. @ELOMI Body Positive Focus With nearly a third and how brands are of women identifying interacting with them. themselves as “curvy”, The Body Positivity panel lingerie brands have will be moderated by begun adapting their Jenny Rieu (@jennyrieu), campaigns and products a major intimate apparel to suit a wider range of influencer. Speakers women. It’s clear that confirmed on the panel body-positive millennials include Cora Harrington are leading the change (@thelingerieaddict), in the Intimate Apparel Liris Crosse (@lirisc), industry. Taylor Rhoden (@tall.tay) CURVE will offer an inside and Kimmay Caldwell look into the role of (@hurray.kimmay). body-positive influencers Philanthropic Aim CURVE invites retailers and exhibitors to give back. Project Help Us Give is an organization that partners with pediatric healthcare and service providers to deliver the best care, and to contribute to children’s independence and optimize their quality of life. This summer CURVE will raise money for this cause with a customizable eye-mask station on the show floor. Attendees will receive a customized embroidered eye-mask in exchange for a donation to this cause. Artistic Elements Artistic Elements This new retail will feature intimate perspective serves apparel photography as CURVE’s primary and illustration by inspiration for the show artists Stephanie Hynes and infuses it with and Tina Wilson. Tina originality. Attendees will Wilson is the newly notice several original appointed president of elements located in the The Underfashion Club, a registration area including club for intimate apparel an art exhibition and 2 industry professionals. trend mannequin areas. The art exhibit will help The art exhibition will be in creating a rich and a collaborative project welcoming environment between CURVE and to foster creativity. Lingerie Briefs, and Experiential Environment for Attendees In the Event Lounge, of in-store events and attendees will be able exemplary customer to partake in a diverse engagement. Confirmed schedule of panels participants include featuring intimate apparel Nanette Parsons of professionals, social Best Rack Around media influencers and (@bestrackaround), more. The New Retail Jenette Goldstein panel will focus on of Jenette Bras the applied practices (@jenettebras) and of retailers engaging Liliana Mann of Linea their customers in an Intima and Reve Rouge experiential fashion. Ellen (@reverougelingerie). This Lewis, of Lingerie Briefs, is a can’t-miss event for will talk with intimate any retailer seeking ideas apparel retailers who are about launching events to excelling in the practice attract customers. Trend Exploration At the heart of the show floor, visitors will find the Concept Lounge which will exhibit retail trends, product inspiration and trend advice from industry professionals. This summer, the focus will be on 4 expressions of the Modern Woman: Liberated - the free-spirited woman, Self-Expressive - the strong- willed woman, Body Confident - the self-assured woman, and Conscious - the natural-living woman. The Concept Lounge will feature product samples from the most innovative brands exhibiting at the show. A curated selection of exhibitor booths surrounding it will also add to the inspired atmosphere. Exhibitors located at the center near the Concept Lounge will include the trendiest brands in intimate apparel categories: • Undress Code, a youthful mod brand • Keep it Silky, a line of French couture lingerie aimed at the millennial woman who wants that will make any woman feel luxurious. to instantly transform their lingerie to • DSTM, a German brand focused on producing daywear from Poland. unique silhouettes of bodywear made from • Yes Master, an avant-garde high-end eco-friendly and high-performance fabrics brand from the UK targeted at the daring that are perfect for every woman’s lifestyle. fashionista. • Brassybra, a Norwegian brand who offers • Bijoux Indiscrets, an ultra-sexy accessory contemporary adhesive bra products in graffiti brand established in Spain that exudes inspired packaging erotic chic. @DSTM @UNDRESS CODE @UNDRESS @YESMASTER Additionally, • Baja Zen, a producer of casual-luxe lifestyle goods targeted at the beach babe. complimentary products • Simply Venom, a skincare brand that perfect for the intimate produces age-defying results. • Gibson & Dehn, a candle and home fragrance apparel consumer will company with the sweetest scents. also be located in the • Alleven London, a cosmetic brand Concept Lounge: specializing in body foundations. Technology An important statistic presence that can appeal for brick-and-mortar to the consumer shopping stores to reflect on is mostly online. Secondly, that 80% of American for retailers who remain internet users purchase offline, how they can products online. effectively communicate with their existing In the increasingly digital customers and attract world, there are two main new clients through objectives which retailers social media channels. must consider. First, At CURVENEWYORK how retailers can build visitors can attend events an online e-commerce which address both of these topics. The show will open on is to encourage women Sunday, July 29 with a and couples to live special presentation by passionately, love deeply, Krystle Kotara, of Anya and be open to exploring Lust (@anya_lust), on the new things. Age of E-Commerce. She will guide the audience An RSVP only workshop through the motives on Social Media will that led to the launch of be led by CURVE her successful intimate and Finding Rosie apparel e-commerce (@findingrosie), a special site and an overview of e-commerce retail how the e-commerce partner. This event will landscape specifically focus on how retailers applies to the lingerie can most effectively use industry. Anya Lust, a Facebook, Instagram, and premier online retailer, Pinterest to interact with was created with the consumers. Techniques premise of establishing for the creation of their an online destination online presence, best for consumers to practices, and identifying discover intimate apparel metrics will be examined treasures. Their mission in an interactive setting. @CHANTELLE 100 Years of the Panty This year celebrates the waist and typically the 100th anniversary adorned with frills and of the panty and is lace. By 1918, Pierre marked by an industry- Valton, the French wide resurgence of the director of Petit Bateau, staple piece. Brands began to shorten and cut have brought this item the silhouette as well as back with new life and use simple cotton, much re-established it as a like today’s panty. With wardrobe essential the invention of Lycra® in for all women. 1959, the lingerie industry boomed and the panty It wasn’t until the has been a staple of beginning of the 19th intimate apparel century that the panty ever since. earned the status of CURVE honors the female underwear 100th anniversary of the (though that particular Panty with a mannequin design would probably exhibition featuring be unrecognizable to the leading lingerie players modern woman). At the who excel in this product end of the 19th century such as Chantelle, Hanky and the beginning of the Panky, and Wacoal. 20th century, panties were wide, belted at nd Design Perspective With today’s consumers constantly Eurovet has chosen Wacoal as seeking a product that excels in fit Designer of the Year 2018. This and quality in addition to unique brand is celebrated because of design, brands must have a strong their creative and innovative focus on the creation of an overall products. An iconic, leading exceptional product. CURVE name in the lingerie market, consistently presents the highest this Japanese brand has been quality of intimate apparel brands crafting pieces that make that excel in design. women feel beautiful for over half a century. nd @COSABELLA @MONTELLE INTIMATES @RYA COLLECTION COLLECTION @RYA Exhibiting brands in attendance and Playful Promises offer a this summer include key intimate strong selection of women of apparel players such as Anita, every size. A strong selection Chantelle, Cosabella, Hanky of cozy loungewear brands Panky, Lou, Montelle, Panache, includes Bedhead Pajamas, Karen and Triumph. Groundbreaking Neuburger, Pluto, Natori, Skin, trend brands such as Lonely, Splendid and UGG. Underprotection, Only Hearts and Rya Collection will
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