MEMOIRE PROFESSIONNEL DE RECHERCHE MANAGER DES ORGANISATIONS SPORTIVES DANS QUELLES MESURES L’E-SPORT PEUT-IL SERVIR LES CLUBS DE LIGUE 1 ? PRESENTÉ ET SOUTENU PAR ANTOINE LECALLO DIRECTEUR DE MEMOIRE : NICOLAS CHANAVAT SESSION DE SEPTEMBRE 2017 Contact :
[email protected] 1 ABSTRACT The global e-sport market is enjoying impressive growth. This is one of the reasons why it is increasingly being publicized. In a context where the market and the media coverage of e-sport are increasing, where competition between clubs of Ligue 1 is important, it is interesting to wonder to what extent e- sport can serve the clubs of Ligue 1. The aim of this thesis is to identify the processes that have led to the current context of e-sport and its integration into professional football clubs. We will try to see why and how the Ligue 1 clubs embark on e-sport. Finally, we will try, around the two following hypotheses to answer the problem. - e-sport is a new communication tool that allows clubs to capture certain audiences - e-sport is a tool for diversifying the club brand for commercial purposes. The present document has a first theoretical part where we will detail the landscapes of e- sport and football. We will identify the processes that have led to the current context. In the empirical part which is the second part of this thesis, we will describe the methodology used, then we will try to answer the problem through the interviews 2 PREAMBULE Avant de connaitre l’univers de l’e-sport, chacun a un avis plutôt tranché sur cette pratique.