Technology Sector Case Studies

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www..gov.hk This booklet showcases some technology companies that InvestHK has supported in recent years. These include companies from biomedical, electronics, information technology, telecommunications, green technology, and renewable energy sectors.

We hope you enjoy reading these case studies.

Simon Tsang Wendy Chow Head of Innovation & Technology Head of Information & Communications Technology T : +852 3107 1013 T : +852 3107 1012 E : [email protected] E : [email protected]

www.investhk.gov.hk InvestHK is the HKSAR Government’s department for Foreign Direct Investment. Our goal is to help overseas and Mainland companies to set up and develop their businesses in . For those foreign companies already established, we extend our services to help them expand in our city.

All of our services are free, confidential and tailored to clients’ needs. Our comprehensive range of services includes:

Latest information on Hong Kong’s business environment: • Sector-specific advice and opportunities

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Business support facilitation: • Support and assistance with business licences, visa applications, trade mark registration, IP and trade regulations

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• Advice on living and working in Hong Kong-housing, healthcare, schooling and networking

InvestHK has offices in cities worldwide and industry experts across a range of business sectors. Contact us for free advice on setting up in Hong Kong or for details on how we can support your expansion in our city. 1 263 Mobile Communications (Hong Kong) Ltd 263 Calling Overseas Chinese Hong Kong is a strategic hub for 263 Mobile Communications’ further development of its international mobile virtual network operator (iMVNO) business in overseas markets In 2013, opened its MVNO market and issued its first MVNO licenses for private firms, reforming the market dominance of three state-run telecom companies: China Telecom, China Unicom and China Mobile.

263 Mobile Communications (263) is a privately owned MVNO that has expanded its overseas network by acquiring, first, the US-based iTalk through its parent company, Net 263 group, and this year, a Hong Kong corporate owning an MVNO license. It now develops mobile business in Mainland China, Hong Kong, the US, Canada, Australia, Singapore, and elsewhere.

“Hong Kong is the most important hub in Asia for the telecommunications sector. More than 90 percent of all international telecom operators have a presence here. The Mainland’s largest state- owned telecom operators all set up their first overseas branches in Hong Kong,” Jing Liang, CEO, 263 Mobile Communications (Hong Kong) Ltd, said. “But unlike the big telecoms, 263 is more flexible and more active in overseas expansion activities. Setting up in Hong Kong enables us to develop a tangible network with global coverage. It is very efficient in Hong Kong to apply for a business registration, and for the MNVO licence issued by the Office of the .”

With its robust legal system, effective and professional telecom regulator, talent advantage and unparalleled connectivity, Hong Kong is 263’s natural platform for global expansion.

“We plan to serve all Chinese communities around the world from Hong Kong. We are eager to provide the ‘One SIM card with multiple MSISDNs’ and CloudSIM services for the target segments of international roaming enterprises and overseas Chinese families,” Liang said.

In the fourth quarter of 2015, 263 will launch a dual SIM card for US and Mainland mobile phone end users with its brother company, iTalk. It will be the first operator to launch such a product for Chinese people living in the US.

Liang has noticed a few trends in his industry. “Mobile Internet is developing rapidly and is changing the way people behave, especially in Mainland China. Increasingly, many people will not need a mobile number in order to make a local or long-distance phone call. Owning a Mainland mobile number will become valuable. MVNO will also boost the growth of the Internet of Things “Hong Kong is the most important hub in Asia for the (IoT) and become indispensable in the IoT world,” he said. telecommunications sector. More than 90 percent of A long time friend of InvestHK, Liang joined the China Unicom Group in 1994 and has worked in international telecom operators have a presence here.” Hong Kong for five years as president of China Unicom (Hong Kong) Operations Ltd. He joined 263 in 2014 and is delighted to have received InvestHK’s support in terms of visa application, networking and publicity services.

2 www.263mobile.net Original date of publication: Sep 2015 AccessHQ Redefining Testing

Australian independent testing firm, AccessHQ, is leveraging on Hong Kong being a regional ICT and business hub to promote its new quality assurance concepts across Asia

AccessHQ (formerly called Access Testing) came to Hong Kong in 2011 after winning a web accessibility design contract from the Hong Kong SAR Government’s Office of the Government Chief Information Officer. Since then, it has started to attract more clients from other sectors, including airlines, banks, financial institutions and insurance companies, to benefit from its testing and quality assurance services including, but not limited to requirement quality assurance, performance, automation, mobile, web accessibility, usability and security testing.

Indeed, testing is only the tip of the iceberg when it comes to the company’s services. “Testing and quality assurance are interlinked with the aim to achieve efficiency and to improve user experience,” Federico Favini, Country Manager, AccessHQ, explained.

There is no limit in pursuit of quality. “Nowadays, information security is a growing concern around the world,” Favini said. In 2013, the company was selected as one of the primary contractors to provide independent testing, security risk assessment and audit services for all Hong Kong SAR Government departments. The business is developing fast that the company “Having a presence in the city allows us to penetrate into has recently expanded its security services team to better serve its clients on top of government departments. other markets more easily, especially Mainland China.” Nurturing Local IT Sector “Hong Kong has excellent ICT networks and vibrant business scene, which provide a good Quality Assurance and Human Quality test bed to challenge the security threshold of large organisations’ IT systems and identify the loopholes before regional and international launches,” Favini revealed. To resonate with its enhanced business scope, the company recently underwent a major rebranding from former Access Testing to current AccessHQ, to incorporate the elements of assurance, testing “Hong Kong is AccessHQ’s Asian hub. Having a presence in the city allows us to penetrate into and human quality into its branding and service propositions. “Testing has been commoditised other markets more easily, especially Mainland China, which is our next logical step,” Favini to such an extent that the industry is blindly pursuing functional tick box testing at the expense added. The Hong Kong office now has 20 staff. It is expanding to double the size, including adding of quality. But quality is our primary focus, and technology is there to serve people. Therefore, it is local headcounts under the security services team as well as recruiting more interns under its obvious that all technology should have a human quality that ultimately results in satisfied and loyal Graduate Tester Programme in partnership with local universities. customers,” Favini elaborated.

The company welcomes talent from different fields and backgrounds to join so as to enrich its InvestHK’s ICT team has been helping AccessHQ expand into the Hong Kong market. "InvestHK has industry experiences. It will offer a variety of training opportunities, for example, sending staff proven to be a great partner. We’ll continue to expand our team of professionals as well as their skills members to ethical hacker courses to learn various simulated system breakdown situations, to find and certifications in Hong Kong,” Favini enthused. the loopholes and get solutions.

www.accesstesting.com Original date of publication: January 2015 3 Arkadin

Global Collaboration Service “ Being an international business and financial centre, Provider Expands its Hong Kong is an ideal place for Arkadin to run and Footprint in Hong Kong expand our business.”

Arkadin’s Global Heads of Service Providers and Global Accounts are now located in Hong Kong – a strategic move to capture the growth opportunities in the Asia-Pacific region

Arkadin is an award-winning and one of the fastest growing collaboration service providers in the world. With a vision rooted in the belief that progress emerges from people’s desire to share, Arkadin offers a complete range of integrated audio, web, video and Unified Communications (UC) solutions.

As of early 2014, Arkadin has been a member of the NTT Communications Group, the International Communications and ICT Provider of NTT, delivering consultancy, architecture, security and cloud services.

Hong Kong was one of the two earliest offices opened in Asia Pacific by Arkadin. “Being an international business and financial centre, Hong Kong is an ideal place for Arkadin to run and expand our business as we are serving many MNCs in Hong Kong and the region. Both MNCs and many local enterprises in Hong Kong are requiring our services for their operations both internally and externally. In particular, the financial industry is one of our biggest customer segments,” H.R. Shiever, MD Hong Kong & , EVP Global Service Providers & Global Accounts, Arkadin, said.

Arkadin now has several global executives based in the Hong Kong office. The majority of Hong Kong staff are involved in serving and supporting customers. The key business functions According to Shiever, two key principles are localisation and customer-driven services. In other include account management, business development, service assurance, service delivery, words, customers can get global reach but always with a local feel. At the same time, the company technical support, and finance. Currently, Arkadin Hong Kong has around 30 full-time staff and is is client-focused – 70 percent of its employees are directly involved in customer relationship continuously hiring new people. management. “Technology is evolving at a rapid rate and it is all about selecting the right tools and “The Greater China market can be very complex and the availability of local talents here who are well services to suit customers’ personal needs, and using them to help facilitate working practices versed in English, Cantonese and Mandarin is a great help for us to navigate this market,” Shiever added. and meet business objectives,” Shiever said. Think Local, Act Local Having lived in Hong Kong for more than a decade, Shiever enjoys the mix of local and international life in the city, and the city’s green spaces, which are often overlooked. “InvestHK With a global network of 53 offices in 33 countries, Arkadin delivers its business solutions using a serves a very important role in attracting more MNCs and foreign companies to set up in Hong Software-as-a-Service model so that customers can benefit from fast, scalable deployment with a Kong, which form the customer base of our new business. I’m also delighted to see the increasing high return on investment. number of technology startups growing in Hong Kong,” he concluded.

4 www.arkadin.com.hk Original date of publication: March 2015 Bindo mCommerce Startup Bindo Heralds a New Retail Experience

“Hong Kong is one of Asia’s most vibrant cities and compared to anywhere else in the world, Bindo, a leading cloud-based business management solution for it is relatively easier to set up a company here. With a lot of well-known tech companies establishing themselves in the region, there is a rapidly growing startup ecosystem for brick-and-mortar merchants, has set up regional headquarters in entrepreneurs to thrive.” Hong Kong for the city’s talent and mobile-savvy consumers. Bindo POS is the one-stop business management solution that connects local stores to their Major Milestones customers, giving retail and restaurant merchants a competitive advantage while providing In 2014, Bindo won the Startup Asia 2014 competition and received a cash prize of US$10,000. Venture consumers with a seamless shopping experience. Headquartered in New York, Bindo expanded to capital firms have together invested a total of US$1.8 million in the company to date. Within one year, Hong Kong after being admitted into the Hong Kong Science and Technology Parks Corporation’s its Hong Kong team has grown from four to 20. Incubation Programme in 2013. In 2015, Bindo debuted a beta version of its new iPad POS system, Bindo POS for Restaurant. The Bindo chose Hong Kong because the city provides access to a large pool of talent and a host of company also announced a new funding of $2 million from strategic investors eager to see the POS mobile and tech-savvy consumers who are willing and able to spend. solution expand into new verticals. The new investment will be used to launch the new POS system globally, enabling restaurant owners to have one complete and holistic business solution that can integrate telephone orders, online ordering, table management, reservations, and ingredient-level tracking all in one platform.

Bindo has also been accepted into the second cohort of Swire’s Blueprint Accelerator Programme for six months ending this year.

The name Bindo was derived from the Cantonese pronunciation for the word “where”. It makes perfect sense for a company that has its ultimate goal set to help local communities discover where to get the things they need at nearby stores. This hyperlocal marketplace gives smaller merchants to a better “Hong Kong has an way to compete with e-commerce giants like and Alibaba, whilst its iPad POS solution vastly ample supply of talent improves merchants’ operational efficiency with its intelligent CRM and analytics capabilities. and we are able to Wong first met InvestHK when he was starting his first venture in Silicon Valley. “InvestHK has been attract people from incredibly helpful in providing endless amounts of information and resources about different almost anywhere.” initiatives for startups in Hong Kong. Their seminars and events allow us to network with other small business owners, entrepreneurs and influencers, increasing our brand visibility and reach. With their continued support for local startups, I have no doubt that Hong Kong will continue to rise as one of Asia’s most important entrepreneurial hubs,” he said.

www.bindopos.com Original date of publication: May 2015 5 Brinc New Accelerator Brings Global IoT Startups to Hong Kong

Brinc, an Internet of Things (IoT) accelerator, determined to take global IoT startups from ideation to commercialisation, launched its IoT accelerator programme in Hong Kong recently Formed by an international team of experienced practitioners in technology, startups, crowdfunding, sourcing/logistics, manufacturing , distribution and venture capital, Brinc is a unique IoT accelerator based in Hong Kong built to accelerate connected technology hardware product startups from the ideation stage through business development, consumer validation, manufacturing support and distribution.

Manav Gupta, CEO of Brinc, said, “We are proud to plant a flag in Hong Kong as our headquarters. With its strategic proximity to the Pearl River Delta, Hong Kong has all the elements that IoT startups need to thrive. Coupled with the advantages of the dynamic and growing technology ecosystem, the city’s rule of law, intellectual property protection, ease of setting up a business, low-tax regime, rich heritage in manufacturing and access to engineering resources all combine to offer the right ingredients for the growth of IoT startups.”

With Brinc’s international network, the IoT accelerator programme brings in the best IoT startups from all over the world to Hong Kong , and offers them the platform they need to quickly accelerate their go-to-market strategy and become a viable business beginning with a three- month acceleration programme. Selected teams will progress to receive a mix of cash, business consulting services, plus a hands-on team at Brinc and a unique ecosystem of partners in production, sourcing, logistics and distribution to ensure on-time delivery of orders for customers. The comprehensive package is aimed at providing a competitive advantage for any IoT startup “With its strategic proximity to the Pearl River Delta, Hong looking to successfully launch its business, manufacture to scale and distribute globally. The Kong has all the elements that IoT startups need to thrive.” accelerator programme is supporting seven IoT startups at the moment, and is expected to accept up to 10 additional startups by the end of 2015.

With offices in Shenzhen and Guangzhou, Brinc hopes to empower IoT entrepreneurs by leveraging the resources in the Pearl River Delta and its comprehensive acceleration programme and investment fund.

“We are glad to know that the Hong Kong SAR Government is firmly committed to supporting the development of IoT in Hong Kong and transforming the city into a centre of excellence. Hong Kong has the unique capability to integrate design, software and hardware and turn ideas into commercially viable IoT products. Our programme aligns with the Government’s commitment to develop Hong Kong into a world-leading IoT hub,” Gupta said.

6 www.brinc.io Original date of publication: July 2015 Capco Hong Kong the Best Fit for Global Technology Consultancy Company

Capco recently opened its Hong Kong office as the hub for its business expansion across Asia Pacific Capco is a global business and technology consultancy dedicated to the financial services industry. It delivers solutions in banking, capital markets, insurance, wealth and investment management and finance, risk and compliance. As the pressures of regulation and cost reduction bite, Capco works hard to design, build and operate technology for specific operations and entire organisations that meet growing customer expectations.

“Capco already has a well-established presence in all key financial centres around the world. Our first priority is to follow our global clients and in this respect, a presence in Hong Kong is a must. It is a core global financial centre and most of our multinational clients have set up their businesses here. When we consider a location there are always three key elements behind the decision: availability of talent, relevance of our value proposition and clients. In all three respects Hong Kong is a strong fit for us,” Peter Schurau, CEO, Europe & Asia Pacific, Capco, said.

Schurau finds Hong Kong very different from London, New York and Frankfurt in many ways. “In terms of private banking and wealth management, we have access to more than two billion customers across Asia Pacific. It is one of the fastest growing regions from a geographical perspective, and not only a gateway to Mainland China but a very important money centre and market in its own right,” Schurau added.

Capco’s Hong Kong office currently has around 40 staff. The team locally covers regional headquarters functions, consultancy services across business and IT, regulatory and programme management, sales and marketing, technical support and administration. With a passion for and significant emphasis placed on the value of human capital, Capco’s employees have the opportunity to work in different offices around the world to gain experience outside their domicile locations. When openings in Hong “There is a massive wealth management opportunity in this Kong were announced, staff response was overwhelming and the company had a challenge to select region, more than anywhere else in the world.” the right candidates.

According to Schurau, the regulatory framework in Asia is highly complex with consumers being spread out across diverse locations. Financial institutions and banks have to comply with different regulatory authorities while at the same time seeking opportunities to increase revenue. “ There is a massive wealth management opportunity in this region, more than anywhere else in the world,” he said. Schurau is impressed by the way InvestHK proactively reached out to Capco and offered continuous advice and support. He travels between Europe and Hong Kong regularly. “I find the city and the whole Capco sees IT as a big enabler in propelling innovation in the financial services industry, the digital region so vibrant, so energising and so engaging. It’s 24/7 and I just enjoy it. I travel with my 15 -year old revolution having also revolutionised the ways consumers interact with financial institutions. daughter sometimes and she told me Hong Kong has become her city,” he enthused.

www.capco.com Original date of publication: September 2014 7 CenturyLink Technology Solutions New Data Centre to Serve MNCs

A 180,000-square-foot data centre in Tseung Kwan O demonstrates CenturyLink Technology Solutions’ commitment to expand its footprint in the region CenturyLink Technology Solutions (formerly known as Savvis) provides integrated IT services through colocation, cloud and managed solutions to help make businesses more agile, secure and sustainable. The company has recently completed a rebranding exercise to reflect the full spectrum of its service offerings with CenturyLink’s global networking capabilities. It has also been investing heavily in the region, and the opening of the new data centre in Tseung Kwan O (TKO) in November 2013 marks a substantial commitment to expand its market share in Asia Pacific. CenturyLink now operates 56 data centres around the world, including two in Hong Kong.

“We see pronounced demand for premium data centres in Hong Kong, especially in the financial services sector. The city is a key location for multinational corporations in the region and its proximity to Mainland China “ Our addition of this second data centre in Hong Kong is a enables us to reach out to different businesses that have data hosting reflection of the growing demand we are having in the region.” needs,” Becky Carr, Chief Marketing Officer, CenturyLink Technology Solutions, said. Outsourcing is the Trend The Hong Kong data centre, which According to the Global IT Trends report (January 2014) as compiled by technology market opened in November last year, is a research provider Vanson Bourne, colocation and managed services will continue to gain in carrier-neutral premier Tier III facility in TKO. It supports colocation and proximity hosting, with popularity in the next two years and companies will have outsourced about 70 percent of their one-way connectivity to the Hong Kong Stock Exchange (HKEx), and rapid connections with the infrastructure within the next five. “Our addition of this second data centre in Hong Kong is a Tokyo and Singapore financial markets. reflection of the growing demand we are having in the region,” Carr said.

The centre provides around 180,000 square feet of space over three stories, offering move- “The investment of the Hong Kong SAR Government in terms of creating the right infrastructure in ready yet reliable solutions that meet diverse needs from power, cooling, security and and tax environment makes it a very attractive place for multinational companies to land their connectivity perspectives. It has six operators at the moment and will recruit more staff as the operations in Asia Pacific. Our Hong Kong office continues to grow, adding sales, marketing and next phases come into operation. In this respect, Carr said the company has found it easy to operations professionals that will support the increasing demand from global multinationals and recruit talent in Hong Kong, be it operations, sales or marketing professionals. local enterprises,” she added.

InvestHK supported the company’s expansion through connecting it with relevant government bureaux and departments, providing policy updates on data centre developments in Hong Kong, plus marketing and PR support.

8 www.centurylink.com/technology Original date of publication: May 2014 DJI Seeing the Unseen

Local university graduate Frank Wang realised his flying dream in Hong Kong and turned it into a multi-million-dollar business

Shenzhen DJI Technology Co Ltd (DJI), the world’s largest manufacturer of consumer, unmanned-aerial vehicles (UAV), began its legendary story here. Born in Hangzhou, Wang was an electrical and computer engineering graduate at the Hong Kong University of Science and Technology (HKUST) when he founded DJI.

“I would not have achieved what I achieve today if I had not come to Hong Kong. And I would not have set up DJI if I had stayed in the Mainland, or had gone to the US,” Wang, Founder and CEO of DJI, said.

Wang’s childhood dream was not about academic achievement, but about the design and development of remote-controlled helicopters. In 2005, his final-year project was a flight- control system for a remote-controlled helicopter. He designed and manufactured the prototype, which unexpectedly received its first commercial order. In 2006, he founded DJI with two other students. Three years later, DJI launched its first milestone product, the XP 3.1 flight control system. In 2012, the Spreading Wings series for professional aerial photography and filmmaking hit the market. The UAV market took off officially in 2013 when DJI introduced the groundbreaking Phantom 2 Vision. This was a huge success: For the first time, a quadcopter that featured an integrated camera system became available at a reasonable price for the consumer market.

Today, DJI has a 70-percent share of the global UAV market and is one of the world’s most To support the rapid growth of its international business, DJI set up an R&D team in Hong Kong valuable startups, with some estimates putting it at a valuation of as much as US$10 billion. Science Park in 2015.

Headquartered in Shenzhen, DJI’s global operations currently span the US, Germany, “With leading research universities in the region, an international talent pool, a world-class Netherlands, Japan, Beijing and Hong Kong. Its revolutionary products and solutions have been science and technology park providing comprehensive R&D capabilities, an open international chosen by customers in more 100 countries for applications in film, advertising, construction, business environment, and its close proximity to our headquarters and manufacturing base in fire-fighting, farming and many other industries. Amazing photos and videos, and high-end Shenzhen, Hong Kong is a natural choice for us to set up our R&D team,” Wang said. professional imagery, taken from previously unimaginable angles are being captured every day, in every corner of the world, using DJI products.

www.dji.com Original date of publication: July 2015 9 econtext Asia Ltd

The company, however, has a much broader vision beyond Japan. With the aim to form global alliances Providing New Contexts to become an innovator in the industry, the company was de-listed from the Tokyo Stock Exchange in 2011 and re-launched on the Hong Kong Stock Exchange main board on 19 December 2013. It raised over to Asia HK$500 million in Hong Kong with more than half of the proceeds being used to support growth in Asia, including businesses in India, Indonesia and Mainland China, marking its intent to become one of the leading pan-Asian companies in the years ahead.

Online payment technology services provider econtext Asia steps up “Hong Kong is strategically located in the centre of Asia and provides an excellent financial platform to its expansion in e-commerce markets across Asia from Hong Kong advance our expansion plan in the region through mergers and acquisitions. This helps us establish a good portfolio of business alliances globally,” Tomohiro Yamaguchi, Executive Director and CFO, econtext econtext Asia Ltd is an IT company which supports online payment services and e-commerce. It acts Asia Ltd, said. “ The stability of the Hong Kong dollar and its ease of convertibility can help offset part of the as a bridge between online merchants and financial institutions and provides solutions through eight effects caused by the devaluation of the yen in the long run,” he added. subsidiaries, including VeriTrans and econtext, two major online payment service providers in Japan. The major investor of econtext Asia is a Japanese technology group, Digital Garage. Yamaguchi commended the regulations in Hong Kong covering financial institutions, electronic payment and risk management. Though stringent they fit well with what econtext Asia wants to achieve in the Asia- Pacific region according to its corporate strategy. “ Hong Kong sets a high standard of rules and regulations on settlement and monitoring measures on listing companies. This helps build our reputation. We have received alliance offers from potential partners after listing in Hong Kong ,” Yamaguchi elaborated. Growth Strategies Located at Cyberport, the Hong Kong headquarters take charge of the business strategies on merger and acquisition and joint ventures in Asia. The office also oversees corporate financial strategies, compliance “ Hong Kong is issues and is engaged in investor relations activities. strategically The company has recently expanded its manpower. According to Yamaguchi, getting the right people is located in the fundamental to the company’s expansion plans. In this respect, he found it relatively easy to recruit Hong centre of Asia Kong people with financial expertise and knowledge of the international market. “ Hong Kong offers a rich pool of talent and professionals as the city is the melting pot mixing expatriates and also locals, many of and provides whom are educated overseas. It is fascinating to get this quality workforce in my Hong Kong team right an excellent here,” he said.

financial platform The company has devised three growth strategies: sustainable growth in Japan and outreach to smaller to advance our enterprises; horizontal expansion in emerging markets in Asia and Mainland China through joint ventures expansion plan with current players; and the development of more advanced technologies such as off line payment- processing services that will allow small businesses to receive and process payments through credit and in the region debit cards with a smartphone -based point-of-sale application. through mergers and acquisitions.” Yamaguchi attended a Hong Kong seminar in Tokyo a few years ago. Since then, InvestHK’s office in Tokyo and the Information and Communications Technology team in Hong Kong have been providing support that made the transition from Japan to Hong Kong as seamless as possible for the company, Yamaguchi and his family.

10 www.econtext.asia Original date of publication: July 2014 Freightos A Step Forward for Freightos

Schreiber’s vision is to change the way freight services are bought and sold and to help logistics providers and shippers generate full freight bookings and quotes in seconds. The ultimate goal is to have Freightos permeate throughout the global supply chain. The scale of trade flow between east and west makes Hong Kong the ideal market to begin the freight revolution.

Schreiber found the StartmeupHK week and StartmeupHK Venture Forum in November 2014 “Hong Kong is a global illuminating. As a grand award winner, Freightos benefited from the award prizes, particularly the free workspace. “The process of winnowing down the hundreds of startups to the dozen that leader with regard are poised to change the world was done very professionally and the content throughout the to both technology StartmeupHK week provided us with fantastic insights into the latest startup trends,” he said. adoption and freight shipping.” Think Big Freightos has raised about US$10 million from investors around the world. One of the most recent investors is Robert Mylod, former CFO and Chief Strategy Officer of Priceline.

Here are some tips for aspiring entrepreneurs from Schreiber. “Think big and surround yourself with people who think big as well. The idea for Freightos came to me when I was the CEO of a company that needed to ship globally. I couldn’t believe how inefficient the industry was. When I sold my previous company, I decided to take the challenge head-on. Creating a core team that believes in the vision and has the experience to advance this venture continues to drive Freightos forward,” he said. The StartmeupHK Venture Programme 2014 Grand Award Winner chose Hong Kong as the city from which to scale its business globally Jonathan Sternberg, InvestHK’s consultant based in , and InvestHK’s ICT team based in Hong Kong, have provided continuous support to Freightos, including market information and a wide The freight forwarding industry is still highly manual and conservative. It can take one to four range of networking opportunities in both IT and logistics industries, etc. days to get a quote for international cargo shipments. Freightos has successfully automated the routing and pricing of freight including all the intricacies of ocean, air, and land transportation. Although Schreiber is not based in Hong Kong throughout the year, he enjoys the city’s great vibe and With Freightos, freight forwarders can quote instantly for even the most complex routes. Freightos looks forward to the time that he is spending here. “The intersection of culture, history, technology and provides dozens of leading global freight brokers and major import/export companies around the freight make this the perfect place both for work and play,” he concluded. world with automated rate management and quoting solutions, leveraging big data technology to generate instant, door-to-door freight quotes in seconds.

“Hong Kong is a global leader with regard to both technology adoption and freight shipping. At the heart of the supply chain for decades, Hong Kong houses the largest cargo airport in the world, one of the top 10-busiest ports and a network of freight companies. Combined with its rapid technology adaption capability, all these make Hong Kong an ideal hub for expanding Freightos’ global presence,” Dr Zvi Schreiber, Founder and CEO, said.

The Hong Kong office is now Freightos’ global headquarters and one of the key functions is Asia sales. As the company continues to expand, there is potential to hire additional support in the Hong Kong office.

www.freightos.com Original date of publication: March 2015 11 “ Hong Kong will be our strategic overseas headquarters to provide support to our customers around the world.”

Glodon Software Co Ltd

Mainland Construction and construction consultants in increasing their quantitative surveying efficiency. According to Wan, Glodon is the only building software supplier in the world to be able to incorporate various construction regulations and computation rules to provide accurate localised software for IT Firm Names Hong Kong different markets. Its adoption of Building Information Modelling (BIM), a new technology for the full project life cycle of the construction industry is being increasingly promoted by the Hong Overseas HQ Kong SAR Government. “BIM is our company’s entry point for the Hong Kong market. 80 percent of Hong Kong’s Glodon Software Co Ltd, the first software company for the construction construction still uses manual calculation. With our software, we hope to change this for the field listed on the Shenzhen Stock Exchange, is expanding its business entire construction industry in Hong Kong,” he said. in the region from Hong Kong The working and training time saved for surveyors is also considerable. “In the past, it may take In March 2013, Beijing-based Glodon Software Co Ltd incorporated a company in Hong Kong with a surveyor three months to finish a surveying project with much manual work, but with our two staff to focus on software integration and certification. After a year of successful operation, software, it only takes them one week,” he said. “Other surveying methods based on software of the company plans to increase its staff size to around 20 through local recruitment in the first half the same category may take seven to 10 days of training but our training takes only two to three of 2014. days and is based on 3D modeling.

“As an international centre with proximity to Shenzhen and Guangzhou, Hong Kong is an One of Glodon’s current projects that makes use of BIM technology is Chow Tai Fook’s Guangzhou excellent platform to connect Mainland China and the world. It will be our strategic overseas East Tower in Guangzhou with 116 floors, or a floor height of 539.2 meters, one of the tallest buildings in headquarters and training base for overseas talent to provide support to our customers around south China. In future, the company hopes to expand to overseas markets such as Australia and New the world,” Martin Wan, General Manager, Glodon (Hong Kong) Software Ltd, said. Zealand by setting up sales and marketing functions as well as a call centre in Hong Kong to provide support services for local customers. Competitive Edge InvestHK has supported Glodon since its incorporation with advice and guidance on taxation, office Specialised in 3D-based measurement software for the construction sector, Glodon has been location, visa application and staff recruitment, etc. “InvestHK is very professional and we are satisfied helping many Mainland and multinational developers, principal contractors, sub-contractors with its services and connections,” Wan said.

12 www.glodon.com Original date of publication: March 2014 Hanson Robotics Say Hello to Humanoid Robots

“The rewards from winning the championship of the StartmeupHK competition are invaluable, beyond any monetary estimate."

The benefits of winning the StartmeupHK Venture Programme enabled Hanson Robotics to set up efficiently and smoothly in Hong Kong, and with the US-based Hanson Robotics, a Grand Award Winner of 2013’s full support of InvestHK, business networking was made even easier. In May StartmeupHK Venture Programme, recently set up in Hong Kong where 2014, through its Investment Promotion Ambassador Programme, InvestHK its founder Dr David Hanson is intent on building lifelike robots. introduced Hanson Robotics to Ocean Park to present its founder’s plan to create animatronic robots for theme parks. Dr David Hanson, a renowned roboticist and founder of Hanson Robotics, is determined to develop human-like robots with realistic facial expressions and conversational abilities. Since 2005, Hanson “I strongly recommend entrepreneurs or innovators to consider the StartmeupHK programme has resurrected the talking head of sci-fi writer Philip K Dick, and created an expressive walking for several reasons. The programme itself simply connects you with so many opportunities for humanoid from a portrait of . His latest work is the Dmitry Avatar – an exact robotic investors to provide feedback and critique for your business. And then if you win, you will open many replica of the head of Dmitry Itskov, founder of the 2045 Initiative and Global Future 2045 congress. additional doors. The rewards from winning the championship of the StartmeupHK competition are invaluable, beyond any monetary estimate,” he concluded. To advance to the next stage of producing humanoid robots for daily applications in entertainment, healthcare and , Hanson moved his company to Hong Kong where he sees great potential to further develop his robotics venture. “The geographic location, the intersection of so many cultures Hong Kong as Robotics Hub and so many distribution channels, the design and manufacturing techniques in Hong Kong are Hanson Robotics plans to make human-sized robots in Hong Kong. Hanson explained that with Hong exceptional. The ways of managing finances are also unparalleled,” Hanson said. Kong’s long history in toy making and its links to Mainland China suppliers, he can get robots to market quicker and at more affordable prices. StartmeupHK Offers Fast Track to Hong Kong Hanson is also keen to develop a robotics hub in Hong Kong. With some of his key collaborators, When considering his relocation to Hong Kong in 2013, Hanson found the StartmeupHK Venture including leading robotic scientist Mark Tilden and artificial intelligence scientist Ben Goertzel, Programme – a global business plan competition organised by InvestHK for high-impact, already based in Hong Kong, Hanson is confident that the robotics community in the city can take innovative and scalable startups that aim to expand their businesses globally from Hong Kong. a huge leap forward. A growing number of robotic companies, including Hanson Robotics, are now Hanson was selected by a panel of professional judges and voting audience onsite as one of three based in the Hong Kong Science Park and as a result, the Park plans to set up a new robotics laboratory Grand Award Winners. to support research and development in the field.

www.hansonrobotics.com Original date of publication: November 2014 13 Hundsun Technologies Capital Markets Take to the Cloud information, lower clients’ trading risk, reduce operating costs, enhance customer interaction and experience, increase information sharing and matching opportunities, and facilitate the setting up of new business quicker,” Guan Xiaolan, Vice President, Hundsun Technologies Inc, said.

The story of Hundsun setting foot in Hong Kong all began more than a decade ago when the Hong Kong Exchanges and Clearing Ltd (HKEx) invited Hundsun via Bank of China International to provide a core trading system to link up the stock markets of Hong Kong and Mainland China. Hundsun Hong Kong was established in 2003 and set about studying and designing the core trading system for the Hong Kong market. The official implementation of the Shanghai-Hong Kong Stock Connect in November 2014 provided Hong Kong and Mainland investors with mutual stock market access with Mainland investors able to trade eligible Hong Kong-listed stocks directly, and vice versa. This is bringing new opportunities for Hundsun in Hong Kong as well as for the industry. “The transaction system enabling Shanghai-Hong Kong Stock Connect is the result of our long-term technological research but it is only the beginning. For our next step, we wish to connect Mainland investors with the stock exchanges in the US direct and to further perfect the platform,” Guan said. Leveraging Hong Kong’s International Practices “As a FinTech solution provider, we have to respond to our customers’ needs swiftly. Hong Kong is an excellent testing field for our financial technologies and platforms before we expand overseas. The city is an international financial centre with extensive global coverage and business diversity. A presence in Hong Kong allows us to understand clients’ needs and connect to international best practices and regulations,” Guan added.

Over the past 20 years, Hundsun has successfully grown from eight engineers to over 5,000, with 80 “ Hong Kong is an excellent testing field for our financial percent involved in software development and service support, to tailormake one-stop solutions and technologies and platforms before we expand overseas.” services for financial organisations including securities, banks, funds, futures, trusts, insurance and private equity and wealth management tools for individual investors. Guan attributed the success to the company’s dedication to R&D. “We have not changed our FinTech focus since our establishment in 1995. Two decades of experience and expertise are reflected in Hundsun’s growth history and Increasing demand for cloud computing services from financial firms customer satisfaction,” Guan said. Hundsun’s transaction system now handles nearly half of the underpin the recent success of Hundsun Technologies trading of the Shanghai and Shenzhen Stock Exchanges in the Mainland. The increasing popularity of the internet and smartphones has seen the financial industry put more To cope with its business needs, Hundsun is actively seeking high calibre candidates in the dual emphasis on technology applications and financial innovation. Hundsun Technologies Inc, the disciplines of software engineering and finance. InvestHK approached Hundsun proactively to offer only Mainland Chinese financial software enterprise to join the top 100 global financial technology visa application assistance, talent information and publicity support to help the company raise (FinTech) companies for consecutive years, is riding on this trend, helping financial organisations its profile in Hong Kong as it has expanded. “We are grateful for InvestHK’s ongoing support, and upgrade and move their systems onto the cloud as part of their development plan in Hong Kong. will continue to focus on understanding clients’ requirements in Hong Kong and overseas,” Guan “Financial markets are rapidly changing, flooded with tonnes of information. But the secret weapons concluded. are big data, cloud computing and mobility. Together these technologies can allow effective grasp of

14 www.hundsun.com Original date of publication: May 2015 Jolla Ltd Jolla Debuts its Smartphone in Hong Kong Hong Kong’s low tax, ease of doing business and active mobile users have attracted Finnish startup Jolla Ltd to launch its first smartphone in the city Jolla Ltd is a Finnish startup which designs and manufactures a smartphone called Jolla. Using Jolla’s own innovative open-source operating system called Sailfish OS, developed by a group of ex-Nokia employees, the Jolla phone made its debut in August 2014 at the flagship stores of 3 Hong Kong, Hutchison Telecom’s mobile operator. Jolla will also launch a tablet in Hong Kong in the 2nd quarter of 2015, after raising record-breaking 14 million Hong Kong dollars for the Jolla Tablet development through crowdfunding.

“Jolla offers a cool alternative for people who want something different. The main focus for us right now is to develop products that satisfies our customers and enhances their user experience,” Antti Saarnio, Chairman and Co-founder, Jolla Ltd, said.

“Hong Kong is an excellent place to start a business. It is very easy to establish in the city. For companies or startups planning to develop networks and businesses in Mainland China, they should first consider setting up in Hong Kong – not only because it offers the ease and efficiency to do business but it is also an ideal test bed for many products,” he said.

With a base in Hong Kong, Saarnio finds it very convenient to develop business partnerships, such as finding contractors for manufacturing and customers for the Sailfish operating system in the region. Travel time to other countries in the region is also shortened thanks to the city’s central location. Situated in the SmartSpace at Hong Kong Cyberport, Jolla’s office manages its Asian operations from product development to marketing. “It takes only an hour to travel from Cyberport to the airport which reduces our travel time. We also gain easy access to financing and networking opportunities through the tenancy at Cyberport,” he said.

“Also, with a population of seven million, an equal number of smartphone ownership and an average replacement rate of new smartphones every five to six months, there is no other place as perfect as Hong Kong for a mobile software/ hardware developer like us to launch our first product,” he added. “There is no other place as perfect as Hong After establishing a firm foothold in Hong Kong, Jolla’s next plan is to develop its R&D operations in Mainland China and open up the Indian market. “My advice for anyone who Kong for a mobile software / hardware wishes to do business in the Mainland is that you should first set up in Hong Kong, get advice developer like us to launch our first product.” and support from InvestHK and then continue your journey from there. This saves you time and costs to systematically start up your business. I personally think Hong Kong is the best city to live in Asia with a nice climate. We will continue to build our Asia operations and grow our customer base from here,” he concluded.

www.jolla.com Original date of publication: January 2015 15 KPMG Insights Lab Information Everywhere, but Where is the Insight?

KPMG is setting up its regional Insights Lab in Hong Kong to expand its portfolio of data analytics solutions to help clients unlock the value of their data

KPMG Insights Lab is a virtual R&D centre that will serve as a global innovation hub with the aim to incubate and develop data-driven business solutions for KPMG’s clients.

In November 2013, KPMG International launched KPMG Capital, a fund created to accelerate innovation in data analytics services and solutions. As the global R&D resource for data analytics solutions, which all of KPMG’s member firms worldwide can access, the Insights Lab will undertake R&D for the assets acquired by KPMG Capital as well as for existing KPMG intellectual property.

“Hong Kong is the perfect location for our regional Insights Lab. It is the biggest financial services hub in Asia, the regional headquarters or even global headquarters for multinational corporations (MNCs), and also an ideal platform for Mainland companies to go global. It has a huge potential talent pool who possesses not only technical expertise but more importantly, business experience and acumen. Hong Kong has also got years of experience in the data analytics space,” Egidio Zarrella, Partner, KPMG, said.

“Hong Kong has done a phenomenal job in transforming itself from a manufacturing to service economy. It has reinvented itself, moved up the value chain and become the innovation hub in Asia. With the strong uptake of mobile and electronic commerce, Hong Kong has a key role to play in data analytics,” he added. Strategic Conversation While the Insights Lab is based in Hong Kong , it will serve clients across the region, especially Mainland firms that are coming to set up in Hong Kong. The ultimate goal is to have a strategic conversation with the clients. “Hong Kong has reinvented itself, moved up the value

Data analytics has revolutionised the ways companies understand their customers and has chain and become the innovation hub in Asia. With the ramifications for large and small companies alike. The Insights Lab aims to help clients visualise their strong uptake of mobile and electronic commerce, Hong data in patterns and trends and enable them to make better business decisions. Kong has a key role to play in data analytics.” According to Zarrella, the long-term goal is to help the broader business community become more aware of how data analytics can improve business decisions.

In 2014, KPMG has sponsored the Special Award on Data Analytics in the StartmeupHK Venture Awards Competition. “InvestHK has played an important role in planting the seeds in the community, and sparking in the young generation the curiosity to plant their own seeds,” Zarrella concluded.

16 www.kpmg.com Original date of publication: November 2014 Letv Let’s Watch TV Differently

Mainland China’s Letv has set up an Asia-Pacific regional headquarters In July 2013, Letv was the first Internet company ever to launch its self-developed and self- in Hong Kong to build its connected ecosystem internationally branded 4K smart TV delivering a four-times higher resolution than its Full HD counterparts. Letv sold 1.5 million smart TVs in Mainland China in 2014, making it the market leader Founded in 2004 by Jia Yueting, Letv is one of China’s fastest growing technology companies. in smart TV sales there. As a pioneer in Mainland China’s internet landscape, Letv.com Letv Group is committed to creating the “Letv Ecosystem,” a next-generation internet engine currently offers more than 100,000 episodes of TV drama and over 5,000 movie titles. Its that is vertically integrated to offer an online platform complete with content, terminals and online platform draws an estimated 250 million page views per day. applications. The group is engaged in a rich array of businesses, spanning internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce and Leveraging Hong Kong to Go Global internet-linked super-electric cars. In August 2014, Letv decided to set up its Asia-Pacific regional headquarters in Hong Kong, bringing its established vertically integrated ecosystem of “Platform + Content + Terminal + Application” to the city. Letv smashed the Hong Kong smart TV market when it sold 100 smart TVs in just two seconds through online flash sales when it first arrived in Hong Kong. As of March 2015, Letv has held 10 online flash sales in Hong Kong, with 1,000 smart TVs sold in less than 10 minutes on every occasion.

“We were very excited with Hong Kong customers’ response. In just a few months’ time, our 4K TV has become Hong Kong’s top TV brand in terms of online sales volume. It is a very good sign for our first step to expand globally,” Tin Mok, CEO, International Business, Le Shi Internet Information & Technology (HK) Ltd, said.

Letv also teamed up with 3Home Broadband to provide high quality home entertainment with high speed broadband connectivity to the local market. Looking ahead, Letv plans to invest HK$ 500-600 million in Hong Kong each year, including production of TV content locally. To support the fast growing business in Hong Kong and to accelerate Letv’s expansion to other Asian markets, the Hong Kong office will build a 150-strong team by end 2015.

“Setting up in Hong Kong is an important milestone for Letv to develop our international business. With a unique east-meets-west culture and a tech-savvy customer base, Hong Kong is the ideal testing ground for Letv’s ecosystem and business model,” Mok said.

Following the success of smart TVs, the company launched its own super phones in April in Beijing. It has also teamed up with Chinese automaker BAIC Motor Corporation to build the first internet-linked smart electric vehicle. “ With a unique east-meets-west culture and a tech-savvy customer base, Hong Kong is the ideal testing ground for Letv’s ecosystem and business model.”

www.letv.com Original date of publication: May 2015 17 Leverate

brokers, who pay an initial setup fee and a volume-based monthly fee. Since 2012, the company has Israeli Fintech Company Sets experienced a business boom thanks to customer confidence in its cutting edge brokerage technology Up Asian Headquarters in solutions and increase in number of startup brokerage companies. “Hong Kong is a fantastic choice as the base for our Asian headquarters and our first step into the Asia market. We can now serve clients in the entire region, including Mainland China, Japan, Indonesia, Hong Kong Singapore, Taiwan and Australia,” said Itay Damti, Managing Director Asia-Pacific, Leverate.

“The city has the right ecosystem as a financial and technology hub – with a ready pool of talent in Leverate has set up its Asian headquarters in Hong Kong to capture financial services, a strong customer base, huge network, funding opportunities and the ease of doing opportunities arising from growing interest in forex trading within the business,” Damti continued. Asia-Pacific region, especially in Mainland China Leverate’s Hong Kong office has a three-fold objective: to provide excellent customer service to the region, including IT, support and training; to accelerate the company’s growth by capturing opportunities in the huge potential market within the Asia-Pacific region; and to build brand awareness in the region. Hong Kong Office as Role Model Headquartered in Tel Aviv, Leverate has an office in Ukraine for R&D, and an office in Cyprus for regulation and operations. The Hong Kong office manages all customer-facing departments, including marketing, sales, account management and support. There are eight team members who all speak fluent Mandarin. Damti plans to double the size of the team in 2015 and establish new offices in Asia but keeping Hong Kong as the regional headquarters.

“We see Hong Kong as the role model for our future branches in other parts of the world,” Damti said.

Damti first met Jonathan Sternberg, InvestHK’s Israeli consultant, at a networking event in Tel Aviv. “The Hong Kong SAR Government is putting in a lot of effort to make entrepreneurs feel at home and InvestHK was a pleasant discovery – it provides services and solutions for everything I need, not only in setting up a business, but with respect to my personal life as well. It has a strong worldwide network and I urge people who want to set up in Hong Kong to get in touch with InvestHK in whatever business stage they are at,” he said. “Hong Kong has the right ecosystem as a financial Although Damti only arrived in Hong Kong three months ago, he has already fallen in love with the city. and tech hub – with a ready pool of talent in financial “Hong Kong has got everything I need – nature, music, food, sports, education, travel, etc. I have always services, a strong customer base, huge network, funding had a strong interest in Chinese culture and am learning Mandarin. Moving to a whole new place from opportunities and the ease of doing business.” the other side of the globe is never easy, but everything here is easily accessible and there are plenty of opportunities to make new friends here,” he enthused.

Damti has found a lot of goodwill in Hong Kong’s startup scene and has a few tips to share with Founded in in 2008, Leverate is a B2B (business-to-business) SaaS (software as a service) aspiring startups: learn from the global and local networks and tap into the wisdom from people company, with a vision to make online FX trading easy for both brokers (direct customers) and traders who have been there – do not waste effort re-inventing the wheel; develop technology in-house (indirect customers). Leverate distinguishes its products by offering a turnkey brokerage solution to instead of outsourcing to ensure the company is fast-moving; and make full use of Hong Kong, i.e. its locational advantages.

18 www.leverate.com Original date of publication: January 2015 Perseus Perseus Selects Hong Kong As Its Base for Asian Growth

in November 2014 , when we won the StartmeupHK Venture Programme Grand Award,” Jock Percy, CEO, Perseus, said.

Perseus set up its regional headquarters in Hong Kong in March 2015, and is actively recruiting “Hong Kong is a new eight initial team members covering engineering and sales in the Asian markets. As the company digital trading gateway continues growth in this region, Perseus will add additional personnel on the ground and plans for financial products to triple the number of team members in the first few years. and services, as well “Hong Kong has proven to be a very healthy atmosphere for startups, particularly in the financial as for other global sector, because so many firms are realising the growth potential that this market offers. InvestHK’s StartmeupHK Venture Programme provided some excellent exposure for Perseus and for our move eCommerce services. into this region. The relationship with InvestHK and the StartmeupHK team has been fantastic, and It will be our building has played a big part in Perseus’s ability to establish early traction in the city,” Percy said.

block for broader Percy also said he found Hong Kong a lively and enthusiastic location for startup businesses expansion into the Asian across a number of industry verticals, and the company has already identified a number of new markets.” opportunities in this market, including gaming. “We also see Hong Kong as a new digital trading gateway for financial products and services, as well as for other global eCommerce services. The city will be our building block for broader expansion into the Asian markets,” he said.

In April 2015, Perseus announced that Goldman Sachs had made a $20. 5 million minority investment. StartmeupHK’s Venture Programme Grand Award Winner finds its The firm will soon announce delivery of its global network expansion, which will includes 28 new new home here points of presence around the world, 16 of them in the Asia-Pacific region.

Perseus is a leading provider of managed services for high-precision, high-speed, high- performance applications. With clients spanning the financial services and capital markets, media, eCommerce and iGaming sectors, Perseus offers a fully managed suite of services across the trade lifecycle and along many of the world’s fastest market-to-market routes.

The financial vertical is the company’s largest customer group, and includes the world’s banks, hedge funds, market-makers, exchanges and traders.

“Since the company’s launch in 2009, Hong Kong has been a location that I wanted Perseus to grow into. The Asian markets are expanding rapidly, and foreign investors are steadily pouring in to capitalise in the Mainland marketplace. Hong Kong is at the core of this rapid growth and Perseus wanted to ensure that we seized the opportunities. Our aspiration moved closer to reality

www.perseus.co Original date of publication: July 2015 19 Samsung Electronics Samsung Electronics Takes Enterprise Business to New Level

Global technology giant recently opened its first Executive Briefing Enterprise Market Growing Fast Centre in Hong Kong “The enterprise mobility management market is growing rapidly in Hong Kong. With the increasing “Samsung Electronics Hong Kong is determined to leverage its consumer-market success to deliver use of mobile apps and a growing number of mobile-enabled employees, enterprise mobility the new business experience with the opening of its first Executive Briefing Center in Hong Kong” management will be the key driver in business transformation,” Fu explained. In response to Ellen Fu, Head of Enterprise Business, Samsung Electronics Hong Kong , said. these market trends, Samsung KNOX is a response to the BYOD (Bring your own device) and COPE (Corporate owned personally enabled) twin challenges of security and privacy. With a space of roughly 3,000 square feet, the new Executive Briefing Centre located in Central aims to serve as a one-stop shop to showcase different business applications using Samsung’s display, Hong Kong’s highly competitive hospitality industry and retail industry also offer tremendous mobile device, printers and business software. The centre has six themed experience zones, covering business opportunities for Samsung. “It is crucial for hotel operators and retailers to offer the hospitality, retail, restaurant services, finance, education, transportation and logistics industries, customised and compelling experiences to customers to stand out from the keen competition. allowing business partners and their clients to experience Samsung’s products and solutions in action. That’s why we have dedicated zones for the two industries in our Centre. Our business partners can experience first-hand Samsung’s intuitive technology solutions, such as Bypass check-in solution and various display solutions including Smart Signage, which help them to enrich the overall customer experience,” Fu said.

The educational market is another area which Samsung is keen to develop in Hong Kong. Samsung Education Solutions provides a new spectrum of education tools to enable the learning environment to be more dynamic and innovative. With the aid of Samsung’s GALAXY tablets, e-board, notebook PCs and printers, teachers and students can share ideas instantly in the classroom and make great use of virtually rich digital content for learning.

“Samsung Enterprise Business is integral to our business and has been a part of our long-term planning. The opening of the Executive Briefing Centre is only our first response to the business needs of our partners and customers. We will continue to launch new initiatives and are dedicated to bringing innovation and technology not only to individual consumers but also enterprise businesses,” Fu concluded.

“The enterprise mobility management market is growing rapidly in Hong Kong.”

20 www.samsung.com/hk/home Original date of publication: November 2014 Schneider Electric Schneider Electric Calls Hong Kong Home

With a presence in Hong Kong for over 50 years, Schneider Electric has long sought to provide integrated solutions across multiple market segments including commercial buildings, infrastructure, data centres as well as residential homes “We see enormous opportunities here and our business is In order to closely support the strong development of its managerial hub in Asia, Jean-Pascal Tricoire, well supported by the Chairman and CEO of Schneider Electric, decided to base part of Schneider Electric’s Executive Committee in Hong Kong in August 2011. Asia Pacific represents around 30 percent of the company’s comprehensive infrastructure sales and requires the close attention of its management team. and talent in the city.” “Hong Kong is regarded as the freest economy in the world and one of the most competitive economies in Asia. The simple and low tax regime, together with a free and open market policy promoted by the government, make the city an optimal breeding ground for foreign investments,” Tricoire said.

“As a global company, we find Hong Kong a business-friendly city located at the heart of Asia and an ideal location to set up our regional hub for future developments. We see enormous Smart City opportunities here and our business is well supported by the comprehensive infrastructure and talent in the city,” he added. As a global specialist in energy management, Schneider Electric’s mission is to help people make the most of their energy. Its focus is on making energy safe, reliable, efficient, productive and green with The company has built a multi-hub leadership team in the last few years. Both the functional and comprehensive solutions to help businesses improve productivity and achieve sustainability. operational decision centres are located in three major geographical regions, while the Executive Committee members are stationed across three continents, namely, Europe, North America and In Hong Kong, the company has proactively supported the local community and its sustainability Asia. Among the 14 people who report directly to Tricoire, five are currently based in the US and five efforts. “We are very pleased to see the Hong Kong Government driving efforts towards a smarter city. in Europe. The number in Asia increased from two to four (the Supply Chain and China Operations We look forward to contributing to the implementation of the Government’s ‘smart city’ initiatives, Executive Vice Presidents were already based in Asia), with two new arrivals, the EVPs for Strategy and with our global experience with other cities, as well as proven and emerging technologies that can Human Resources, assigned to support the establishment of the local managerial hub in Hong Kong. best address the needs of this city we call home,” Tricoire said.

As a global company, every Executive Committee member is responsible for leading different global InvestHK provided Schneider Electric with customised services throughout the whole investment teams across the major global hubs. process. “InvestHK is the first port of call when foreign companies consider setting up their businesses in Hong Kong. From explaining business and tax regulations, facilitating talent acquisition, to liaison with both potential business partners and different government departments, InvestHK is always around and ready to support us with its expertise,” Tricoire concluded.

www.schneider-electric.com Original date of publication: April 2014 21 Sierra Wireless Connectivity for a Smarter World Canadian wireless solutions expert Sierra Wireless has expanded its R&D office in Hong Kong to cope with the rapid growth of the Internet of Things related activities in the region The Internet of Things, or IoT, is an essential application to connect basically everything in a smart city. The technologies that power IoT include wireless solutions, cloud computing and big data. Sierra Wireless, a leading Canadian company specialising in wireless machine-to-machine (M2M) devices, is seizing the opportunities in IoT, bringing intelligent wireless solutions to Asia through Hong Kong.

“Our wireless solutions are comprehensive, scalable and secure, offering a complete solution from the device to the cloud,” Pierre Teyssier, Regional General Manager, APAC, Sierra Wireless, said. “As Hong Kong is taking on smart city initiatives, we see a great opportunity for us to work with partners to provide innovative solutions that meet the city’s needs.” Sierra Wireless’ comprehensive range of 2G, 3G and 4G wireless modules are widely “As Hong Kong is taking on smart city initiatives, we applied in various applications, including industrial, automotive, mobile computing, energy, healthcare, transportation and payment, among others. The company works see a great opportunity for us to work with partners to closely with OEMs, enterprises and mobile network operators to deliver customised provide innovative solutions that meet the city’s needs.” wireless solutions.

Located in Hong Kong Science Park, Sierra Wireless has more than 140 local employees, and 60 percent of them are involved in research and development (R&D). To cope with advanced metering solutions, which saw EDMI and Sierra Wireless hailed as “Best Mobile business expansion, it will move to a bigger office nearby and take up the entire floor of Innovation for Utilities” in the 2011 GSMA Mobile Innovation Awards. Another was the the building. “Hong Kong will continue to be our regional headquarters with major R&D 2013 Hong Kong Awards for Industry: Technological Achievement Certificate of Merit, presence and all corporate functions represented, including marketing, finance, human which recognised Sierra Wireless’ AirPrime® WS6318 as the world’s smallest wireless resources, quality and operation,” Teyssier said. module providing essential connectivity for M2M communications.

When choosing its regional HQ, Teyssier said that the most crucial factor for the company “The synergy and the ecosystem for IoT-related development are very good at Hong Kong was intellectual property (IP) protection. “Hong Kong is a very safe city; it has all the Science Park. Science Park offers a clustering effect around its labs, partner programme, favourable factors to do business, including strong IP protection, a business-friendly recruitment platform, and sponsorship, which is fostering connections between key environment, excellent transportation and infrastructure as well as its central location actors in this industry,” Teyssier enthused. He was also complimentary about Sierra with close proximity to neighbouring markets,” he said. Wireless’ staff attrition rate, which is low, partly because of the work-life balance staff can enjoy at Science Park – they can go swimming during lunch time at the wellness centre Award-winning Hong Kong R&D Team nearby, or even ride their bicycles from home to work. Teyssier is very proud that Sierra Wireless’ Hong Kong R&D team has successfully Since setting up in Hong Kong 17 years ago, Sierra Wireless has received ongoing support developed several projects for the Asia-Pacific region. One of these was the global smart from InvestHK, including location and business advice, updates about new initiatives meter deployment for EDMI, a market leader in the provision of smart energy meters and and other marketing support.

22 www.sierrawireless.com Original date of publication: May 2015 Tesla Motors Tesla’s Success Shows Hong Kong an Ideal Market for EVs

Since Tesla Motors began Hong Kong deliveries of its Model S in July 2014, drivers have Hong Kong’s unique business advantages have helped Tesla achieve its strong performance in the already clocked up more than 10 million kilometres and saved 1.23 million litres of gas. With market. “Hong Kong could potentially be the place to showcase the success of electric vehicles to an ideal territory and clear government support toward sustainable transport, 2,650 electric the rest of Asia,” Fan said. “It’s becoming a beacon city for the adoption of electric vehicles and we vehicles (EVs) are now licenced and on the roads, compared to a modest 100 at the end of appreciate the government’s continued support towards electric vehicles.” 2010. With this rapid rise, Tesla has dubbed Hong Kong on its way toward becoming a beacon city for electric vehicles in the region. Tesla’s success is not only helping Hong Kong’s transition to sustainable transport, it’s also proving to other EV makers that the Hong Kong market presents an exciting future. After seeing the potential of the market, Tesla opened its Hong Kong office with support from InvestHK in 2010. The Model S, a car that was environmentally friendly without sacrificing style or performance, was instantly popular among Hong Kong drivers. Tesla recently celebrated the anniversary of the first delivery of a Model S in Hong Kong, alongside the release of the All-Wheel-Drive Model S, currently the fastest four-door sedan in the world, able to go from 0 to 60 miles per hour in 3.2 seconds. With long-term commitment to the Hong Kong market, Tesla now has three stores, one service centre and plans to continue to expand in the city.

Tesla’s success has been supported by the Hong Kong SAR Government’s promotion of EVs. Sending a strong signal that electric vehicles are welcome in the city, the government has created a public network of 1,200 EV chargers covering all 18 districts. Due to its size, Hong Kong has proven to be an ideal territory for Tesla cars. The Model S has a range of over 400 kilometres, and Hong Kong drivers usually only need to recharge once a week.

Tesla is making ownership of its electric vehicles as convenient as possible for drivers, building its own network of charging stations in the city. Hong Kong is currently home to the highest density of Tesla Superchargers in the world, with a station within a 20-minute drive of most Model S owners. “We build the charging network around the lifestyle of our owners,” says Isabel Fan, Country Director, Tesla Hong Kong. “On top of Supercharger Stations, Tesla works with shopping malls, hotels and clubhouses to establish mid-speed Destination Chargers. Model S owners can recharge their car while enjoying dinner or shopping at these locations and we’ll continue to expand the charging network to offer even greater convenience to customers”.

The Hong Kong SAR Government has set a target for 30 percent of privately owned cars in the city to be hybrid or electric by 2020, and has so far approved 44 EV models from seven countries. It actively promotes the adoption of electric vehicles through policy. Like other EVs, Tesla’s Model S is exempt from Hong Kong’s First Registration Tax, typically set between 40 percent and 115 percent. This means the Model S is tax free, and by announcing the extension of this waiver to 2017, the government is helping to boost the adoption of EVs generally. Tesla is also ensuring that it increases customer confidence by offering an attractive Resale Value Guarantee programme to Hong Kong customers.

www.teslamotors.com Updated: May 2015 23 Accuvally Inc’s main business is Founded in 1983, Active Components Addcn Technology (HK) Co Ltd, established Founded in Silicon Valley in 2014, Aivvy is “Accupass”, a widely trusted, independent is an award-winning, privately-owned in August 2014 in Hong Kong, is the wholly committed to pushing the boundaries of user event-ticketing platform in Taiwan. New Zealand company headquartered owned subsidiary of Addcn Technology Co experience by continuously innovating to Accupass allows businesses or individuals in Auckland. Since inception, Active Ltd. At present the company focuses on the make devices smarter and simpler to to publish events and sell electronic tickets, has grown to be a major supplier of development of its website for renting or use. The company recently completed a while supporting other related services. passive electronic components to buying of properties in Hong Kong (591 房屋 successfully funded Kickstarter campaign Event attendees can easily enroll for events OEMs throughout Australasia. There are 交易網(香港) : www.591. com.hk). This website with its first product, Aivvy Q-the world’s first or purchase tickets by using mobile phones thousands of items in Active’s product offers free publication service for: leasing Internet of Things smart headphones, and or computers. Tonnes of event information range, which are sourced from world advertisements of Hong Kong residential met the crowdfunding goal of US$125,000 in is also available with over 10,000 events renowned manufacturers. Most are used in properties, offices, industrial buildings, just 26 hours. posted on the Accupass platform annually. the production of printed circuit boards. shops, parking spaces and land lots; as well Accupass has joined hands with its sister Active’s strength lies in providing as for sales advertisements of Hong Kong The company set up Aivvy (HK) Co Ltd website “Huodongxing” in Mainland China customers with unique and often residential properties. Reference information in Hong Kong in July 2015. Its vision is to to become the independent online event challenging customised solutions. regarding property transactions in Hong bring users a brand new lifestyle through ticketing platform with the greatest number Kong is also available on the website. It has exquisitely designed devices combined with of events and organisers per month in Asia. Active Components (HK) Ltd was nearly 20,000 tenants/buyers, on real-time intelligence and intuitive data analysis. Its IoT established in May 2015 to serve its average, visiting the website and conducting smart headphones can learn the users’ music Entrepreneur Magazine selected Accuvally customers. Instead of suppliers being 11 property searches. tastes over time and automatically cache as one of the top 100 innovative growth hours away by air, the majority of Active’s users’ favorite songs when charging. Aivvy companies in Mainland China in 2014. The Asian suppliers are now within easy Addcn Technology is a listed company recently joined Hong Kong Science Park’s company has received Series A venture reach. The main reason for establishing a in Taiwan which operates an array of incubation programme and set up a research capital funding from top international presence in Hong Kong is to forge stronger lifestyle information sharing networks and and development team in Hong Kong. venture capitalists such as Softbank supplier relationships, and allow more trading platforms, including: 591.com.tw (for Asia Infrastructure Fund (SAIF), DCM, effective freight solutions. Active plans properties), 8891.com.tw (for automobiles), Qualcomm Ventures, etc. The company was to move into larger premises and employ 8591.com.tw (for online games and founded in Taipei, with offices in Beijing, local worker to fill roles in sourcing, related items), 101.com.tw (for fashion and Shanghai, Shenzhen and Hong Kong. product management, logistics and website accessories) and 518.com.tw (for job search management. and recruitment). There are about 4 million members using these websites in Taiwan.

Event Information and Ticketing Distribution of Electronic Components Online Information Platform Smart Headphones www.accuvally.com www.activecomponents.com www.addcn.com www.aivvy.com

24 AudienceScience is an enterprise digital Azuron, a leading Australian business Bindo is a cloud-based iPad point-of- Blue Anatomy Ltd is a cutting edge marketing technology company dedicated and technology consulting firm sale (POS) that indexes inventory in the consumer electronic company established to empowering global marketing incorporated in Sydney in 2002, cloud and provides merchants with a and headquartered in Hong Kong. It focuses organisations through its innovative SaaS established its Hong Kong subsidiary real-time online and mobile storefront on the creation of innovative health and solution, the AudienceScience Gateway. in January 2015, Azuron HK Ltd. The that communicates with one another wellness solutions for families around the The AudienceScience Gateway enables company centres on project/programme seamlessly. It is a one-stop shop solution world through the use of advanced and marketers to manage audience data, management services, systems for retailers’ needs. Bindo connects connected device technology and the cloud connect data to streamlined campaign integration and development, machine online shoppers with their favorite stores, ecosystem. execution, and develop actionable learning and multilingual semantic allowing consumers to purchase direct customer insights – with one platform technology, as well as digital mapping/ from any store signed up with Bindo POS Since its establishment in 2012, Blue on a global scale. The world’s largest geo-spatial information systems. through its mobile app. Anatomy has successfully launched brands work with AudienceScience to innovative, smart, and attractive products dramatically increase the efficiency of Azuron is an IBM and ESRI business The company expanded in Hong Kong which engage consumers and allow them their digital media campaigns, while partner, and is a key investor/partner because it thinks e-Commerce and to better understand and track their health building more meaningful and relevant in Full Extent-an Australian software m-Commerce in Asia are evolving as the and wellness needs all through their mobile relationships with their customers. Its company commercialising its semantic rapidly growing middle class becomes devices conveniently. With improved access clients deliver ads on five continents with mapping technology. Azuron HK is more mobile and tech-savvy, and is to their data and powerful analytic features, all the control and insight that can only recruiting locally and is working in transforming from a “savings” mentality consumers are better able to make informed come from one global platform. close collaboration with its Australian into a “consumer” mentality. There’s also a and healthy living decisions. The company parent company sharing resources, skills huge talent pool of developers here. is committed to innovating and bringing to With AudienceScience, ad campaigns are and infrastructure, thus maximising market an ecosystem of exciting products powered by international data centres, efficiencies and providing greater that all link together. global service teams and 24/7 technical opportunities for its employees and support. Whether in Asia, North America, customers in the region. Azuron is Europe, Latin America or Australia, providing independent and trusted AudienceScience can streamline your technology advice and strategic digital advertising. leadership to achieve the delivery of efficient solutions, while ensuring the realisation of real and valuable business benefits for its government and commercial clients.

Digital Marketing Technology IT Consulting and Retail Technology Consumer Electronics www.audiencescience.com Geographic Information Solutions bindopos.com www.blueanatomy.com www.azuron.com.hk

25 Brinc Ltd was established in 2014 to CDP Group Ltd was established in Shanghai CENX provides Service Orchestration Established in 1958, Changhong Electric accelerate connected technology hardware in 2004. CDP is dedicated to providing solutions that automate lifecycle Co Ltd is a diversified, integrated product startups from the ideation stage comprehensive and flexible human management of carrier ethernet/IP services multinational group engaged in research through business development, consumer resource solutions and innovative across today’s data network infrastructures, and development, manufacturing, validation, manufacturing support and management platforms to help enterprises and evolving to SDN/NFV. It brings the sales and service of TV, air conditioner, distribution. Based in Hong Kong with optimise management processes, increase power of big data analytics, automation, and refrigerator, IT, communications, offices in Shenzhen and Guangzhou, Brinc efficiency and reduce costs. CDP’s mission leading-edge web technologies to visualise Internet, digital technology, chips, is now an investment fund and acceleration is to “advance the businesses and benefit transport services end-to-end, and to energy, commercial electronics, platform built specifically to support a new the employees”. To this end, its solutions orchestrate service delivery across multiple electronic components and home generation of hardware entrepreneurship. of employee data management, employee operator networks. With CENX, mobile, appliances. Changhong is an international benefit management, payroll services, wireline and cloud data centre service renowned brand for home appliances. Its platform offers Internet of Things vacation, redeployment and relocation providers can accelerate time to revenue, With its corporate mission “satisfy the (IoT) startups investment, services management, etc, all serve the business reduce operational costs, and deliver quality employees, satisfy the customers, and and access to a unique ecosystem of needs with equal concerns for staff welfare. connectivity services with inter-carrier satisfy the shareholders”, core values of partners in production, sourcing, logistics, performance assurance. “perseverance, confidence and openness” manufacturing and distribution, to ensure CDP has 12 branches in Mainland China and the powerful strengths of branding, on-time delivery of order fulfilment. and the Asia Pacific, covering enterprises CENX originated in the US, but also has technology, talent, market and service, employing 550,000 staff in more than offices in Canada, the UK and has plans to Changhong strives to become a global 230 cities to offer one- stop, international continue growing its sales office in Hong enterprise worthy of respect and trust. quality services and localised solutions. In Kong to accommodate the high-growth 2015, CDP set up in Hong Kong to provide data services market. Changhong (Hong Kong) Trading Ltd is a enterprises with innovative, cutting-edge wholly owned subsidiary of Changhong. services and a user-friendly management The subsidiary leverages on Hong Kong’s platform, marking its expansion into the advantages in trade, finance and logistics regional markets. to provide a full range of support and services for the international development of Changhong.

IoT Accelerator Human Resources Outsourcing Telecommunications Electronics Trading brinc.io www.cdpgroupltd.com www.cenx.com www.changhong.com

26 Founded in the UK in 1977, Corintech CSC® Digital Brand Services helps Decision Resources Group is a cohesive Delphic HSE Solutions Ltd is a group of offers an extensive electronic product businesses thrive online. As one of the portfolio of companies that offers best-in- professionals in the fields of environmental design and manufacturing service. world’s largest corporate domain name class, high-value information and insights on risk management, toxicology, ecotoxicology, Corintech (HK) Ltd first opened in 2005 registrars, CSC is also the leading provider important sectors of the healthcare industry. pathology, compliance auditing, product in Kwun Tong and has expanded to nearly of services related to ICANN’s new gTLD Clients rely on this analysis and data to make development, environmental auditing, risk 20 local employees. programme, representing more than informed decisions to enter new markets, assessment, workplace safety and project one-third of all “dot brand” domain plan pre-launch/ launch activities and management. It brings over 200 years of Initially set up as a sourcing and quality applicants. CSC offers SSL certificates for optimise brand performance. combined experience to bear on health, control function for the UK contract safe online transactions, enterprise DNS safety and environmental issues. electronics manufacturer (CEM), the services; social media username services; With more than 30 years of experience company has gradually expanded to cope trademark search and monitoring in delivering customer-focused The company opened a branch office with significantly increased turnover. services; and a broad range of internet market intelligence solutions, Decision in Hong Kong Science Park in 2014. It More business functions have also moved monitoring and enforcement tools Resources Group is the market leader in functions as a regional headquarters from the UK to Hong Kong, including designed to assert intellectual property biopharmaceutical business intelligence. focusing on marketing and providing actual product design encompassing rights. CSC’s award-winning customer Proprietary methodologies, rigorous services to clients in Asia Pacific. Its mechanical, firmware and soft ware. support and superior technological assets qualitative/ quantitative analysis and services include toxicological risk This growth is expected to continue, enable companies to maximise the value extensive use of primary research ensure assessment for toys, cosmetics and especially as new products ideas need of their brands, expand into new markets, unparalleled insight and accuracy. household products. Covering all of the designing, sourcing and support services. and counter emerging online threats. Combined with specialised and clinical regulatory requirements according to Further expansion is planned as the knowledge, global reach and excellent new EU Cosmetics Regulation EC No. business starts to pro-actively market its people, Decision Resources Group provides 1223/2009, the company also acts as a own range of WiFi-based sensors across clients with a deep market understanding “Responsible Person” for those clients who Asia and this will require the addition of a and unique service. wish to outsource all health and safety sales and marketing team. responsibility for cosmetic products.

Design of WiFi Sensors Digital Brand Services Pharmaceuticals Market Intelligence Consultancy and Risk Assessment www.corintech.com.hk www.cscglobal.com www.decisionresources.com www.delphichse.com

27 Digitalin Consulting helps organisations Founded in 2006 and headquartered in DPA Microphones is the leading Danish DrGene’s mission is to make genetic define and implement their digital strategy Shenzhen, DJI manufactures commercial professional audio manufacturer of high information accessible to people in Asia and to increase profitability and develop and recreational unmanned aerial vehicles quality condenser microphones and to improve their quality of life. Founded by brand awareness, while boosting their for aerial photography and videography. microphone solutions for applications in Israeli entrepreneurs who recognise that competitive edge. The digital consultancy The company has grown from a single small studio, broadcast, theatre, video/ film and genetic technology is not easily accessible analyses existing processes and digital office to a global workforce of over 3,000. sound reinforcement environment. All in Asia, DrGene’s service empowers tools, and advises on the most optimal Along with offices in the US, Germany, the DPA microphones and components are individuals to personalise their healthcare. solutions. Be it an e-commerce platform, Netherlands, Japan, and Mainland China, the manufactured at the company’s purpose- With a scientific team in Israel, DrGene has an online marketplace, a web application company has opened an R&D office in Hong built factory in Denmark. spent over two years on the research and to manage stock and orders, a content Kong Science Park in 2015. development of unique DNA tests tailored to management system (CMS), or any other Established in Hong Kong in 2013, DPA people of Chinese origin. web application, Digitalin consultants help DJI’s technology platforms empower users to Microphones Ltd functions as a regional clients manage their digital projects from capture images that were once out of reach. headquarters with a focus on sales and DrGene offers several DNA tests, with more needs analysis to go-live, and make sure Its flying and camera stabilisation systems marketing in Asia Pacific for its current to come in future, including pre-pregnancy that the solution delivered fulfils all their redefine camera placement and motion. business partners. It also enables the screening for parents to be, wishing to expectations. Professionals in filmmaking, agriculture, company to expand its sales network and minimise risk of their child having a genetic conservation, search and rescue, energy develop new business channels in market disorder; and personalised medication, Digitalin Consulting also creates infrastructure trust DJI to bring new sectors that have yet to discover the benefit covering genetic response to dozens of original and innovative campaign or perspectives to their work and help them of DPA’s high quality microphone technology common medications. DrGene offers non- corporate websites using the latest stable accomplish feats safer, faster, and with greater and products. invasive tests and accurate, affordable and technologies and trends. Its websites efficiency than ever before. easy to use services. DrGene Hong Kong Ltd are optimised for all devices, and clients was set up in January 2014 as the company’s can administer them using user-friendly headquarters. interfaces. The company’s expertise in SEO (search engine optimisation) and social media helps clients improve their brand awareness significantly.

Digital Consulting and Project Management Unmanned Aerial Vehicles Professional Microphones Biotechnology www.digitalin.hk www.dji.com www.dpamicrophones.com www.drgene.com

28 eFront is a leading software provider A global provider of IT infrastructure EGI Technologies was started in 2013 by US In 2009, F Care Systems developed the of end-to-end solutions dedicated performance monitoring and triage researchers on cloud-mobile collaboration. EndoVenousRadioFrequency (EVRF) for to alternative investments. With 22 solutions since 2001, eG Innovation’s Cloud and mobile together are ideal for team treatment of great saphenous vein (GSV) offices globally, eFront’s solutions award-winning patented technologies collaboration, and provide a perfect and short saphenous vein (SSV) as well serve more than 700 customers in accomplish a 360-degree service visibility environment to foster big data analytics. as the collateral, perforating and reticular 40 countries, including companies with virtualisation-aware performance Nevertheless, solutions in today’s market are vein. The EVRF is CE (Europe) and FDA investing in private equity, real estate correlation across every layer and tier, primarily silo applications. Users have to use (US) approved. In the next five years, and infrastructure. eFront’s flagship from desktops to applications and from multiple applications to coordinate sharing Southeast Asia will be the main market products – FrontInvest and Investment network to storage. files, managing action items, meeting records, for F Care Systems, and countries like Café, offer tightly integrated solutions group chats, action blogs and others. Box, China, South Korea, Japan and Singapore for streamlining the management of eG Innovations first established its SharePoint, Google Apps, Whatsapp, Wechat, will become the most important markets alternative investments. Headquartered headquarters in Singapore in 2001 and Skype, etc., are all for enabling different types as a large number of people suffer from in Paris (France), eFront services clients has since rapidly grown into the US, UK, of collaboration, but the information they varicose veins. worldwide from offices in Asia, Europe, Mexico and The Netherlands. Recently, manage do not connect to one another, the Middle East and North America. it has set up eG Innovations HK Ltd in resulting in a “Connectivity Deficit” in F Care Systems NV opened the Hong Kong Hong Kong. Some of eG Innovations’ businesses that costs £30 billion a year (The office in 2013, F Care Systems Hong Kong eFront opened an office in Hong Kong customers include JP Morgan Chase, Telegraph 13/02/2014). Ltd will be a central hub for current and three years ago to establish a strong Citigroup, Depository Trust and Clearing potential clients in Asia. It will serve the local presence to deliver professional Corporation, the Singapore Prime EGI has set up in Hong Kong to offer Collabris, Hong Kong market directly, while in other services for clients in Greater China Minister’s office, the Ministry of Foreign a one-stop platform that uses its patented Asian countries, F Care Systems Hong and South Korea. The team has recently Affairs and the Monetary Authority of technology to unify all kinds of collaborative Kong works with well-established and been expanded with 15 local consultants Singapore, Singapore Exchange, Cathay interactions. Information such as blogs, chats, experienced distributors as they are more holding local market expertise and Bank, AllScripts, Honeywell, Samsung, files, action items, meetings, tasks, project familiar with local regulations on medical international exposure. The Hong Kong Xerox, Marathon Oil and others. timeline and others are all connected and equipment. The Hong Kong office will office provides eFront with privileged made available for the team anywhere, organise training for surgeons across the access to one of the most dynamic anytime, on any device. region on a regular basis. F Care Systems financial communities in the world. will also sponsor vascular congresses in Hong Kong, such as the 15th Congress of Asian Society for Vascular Surgery in 2014.

Financial Technology / Alternative Performance Monitoring Software Software and Communications Technologies Medical Device Investment Software www.eginnovations.com www.egiomm.com www.fcaresystems.com www.efront.com

29 Since 2006, Fashion GPS has been First Derivatives (FD) is a UK-based company Floship was founded in Hong Kong in 2015 GigaSpaces Technologies is a fast designing digital solutions to connect quoted on the London Stock Exchange. and chose to establish an eCommerce growing, innovative technology company, the global fashion industry. Founded in As part of its expansion in Asia, it has logistics technology company here to take with its headquarters located in Israel 2006 in New York City, CEO Eddie Mullon established a regional office in Hong Kong for advantage of the city’s status as the world’s and offices around the globe-New York, observed an industry relying on archaic, both sales and marketing and provision of number one hub for air cargo. This enables San Jose, London and Hong Kong. The unnecessarily time-consuming methods. local support to clients. It also has offices in Floship to offer fast and cost-effective parcel company is growing significantly every He began creating revolutionary solutions Singapore and Tokyo. delivery from Hong Kong to end-customers year, serving over 500 of the world’s to solve daily problems and the platform worldwide. Floship is very well positioned leading organisations. is now the industry’s premier digital tool FD provides software products and to serve crowdfunding clients and boutique for managing inventory, events and digital consulting services to the capital markets hardware brands that manufacture in China GigaSpaces provides software assets. Fashion GPS Asia Ltd, the Hong globally. Its software solutions are used and sell around the world via eCommerce. middleware for deployment, management Kong subsidiary, opened in November 2014. in high-volume and velocity trading Other major industries it serves include and scaling of mission-critical environments, such as algorithmic trading, flash sales sites, regional marketplaces, and applications on cloud environments Thousands of users in 57 countries rely risk management, market surveillance and subscription based eCommerce businesses. through two main product lines, XAP on its growing suite of services to power FX trading. Its consulting services assist In-Memory Computing, and Cloudify. every corner of the fashion industry. Over clients in implementing, enhancing and Floship also offers a cloud-based XAP is an in-memory computing platform 250 global clients including Burberry, operating both FD’s and third-party trading eCommerce Warehouse Management that enables clients to process massive Giorgio Armani and Gap Inc are serviced solutions, as well as providing services System to local third-party logistics amounts of data in real time. XAP boosts via five offices in New York, London, Paris, for regulatory compliance, software providers that enables them to fulfill application’s performance without Hong Kong and Los Angeles. The business development and data management. It has ecommerce orders with their existing staff changing the underlying hardware and has built technology that supports the enjoyed a number of recent contract wins in and infrastructure on Floship’s platform. minimises clients’ license and hardware world’s top brands by delivering innovative the region and believes the expansion to costs. Cloudify is an open source software products which power their businesses Hong Kong, and the commitment it displays Floship has established its headquarters in platform that enables organisations to more efficiently, as well as creating will further promote its business. Hong Kong with an office in Kwai Chung for quickly deploy, manage and scale existing platforms to bring together designers, centralised access to both the airport and and new enterprise-grade applications on editors, buyers and other key influencers in the container terminals. Floship has raised any cloud, with no changes to the code or a perpetually evolving marketplace. over HK$8 million in outside funding and architecture. employs eight staff in Hong Kong, with plans to more than double its staff by 2016.

Software Vendor for Fashion Industry Financial Software Development and SaaS Solution for eCommerce Logistics Software www.fashiongps.com Consulting Services www.floship.com www.gigaspaces.com www.firstderivatives.com

30 Goodman Medical Supplies Ltd was GTT is the world’s leading cloud-networking Hearsay Social provides the predictive Hoiio (Hong Kong) Ltd was established established in 1966 and is one of the provider. Headquartered in the US, GTT has social suite for financial advisors and in Hong Kong last year by a Singaporean pioneers of medical supplies in Hong 18 offices located around the world including insurance agents across the world’s largest startup company. It was founded six Kong’s healthcare market. The business a regional office in Hong Kong. The Hong financial institutions, including seven years ago with a mission to simplify the charter of Goodman is to be an all-round Kong office serves GTT’s existing client base, of the top 10 global financial services way people communicate. Today, the medical supplies distribution company while actively pursuing new clients looking companies and leading firms such as New award-winning startup provides cloud to serve the healthcare market with for global connectivity. York Life, Raymond James, Vanguard and communications technology that is agile quality products and services. With its Penn Mutual. Hearsay Social powers over and adapts to the changing needs of 48 years of development, Goodman is GTT operates a global Tier 1 IP network 100,000 financial relationship managers businesses. proud of being able to cover every aspect offering fast, reliable and secure connectivity worldwide, allowing them to engage today’s of customers’ needs in the healthcare to any location in the world, and with any social, mobile customer through Facebook, By simplifying complex systems into market. Its scope of service includes a application in the cloud. Its private network LinkedIn, Twitter, Google+, and mobile-first elegant applications hosted on the cloud, full line of instruments for therapeutic solutions include Layer-2 Ethernet and websites. Advisors receive unique client Hoiio has changed the way business and diagnostic equipment, general Layer-3 MPLS IP-VPN architectures for insights through multi-channel signals, owners and professionals set up their hospital consumables and rehabilitation private, public and hybrid cloud-networking and the predictive content library makes business communication system. equipment as well as quality solutions. It also offers a portfolio of the it easy to share the right content at the Customers get to enjoy maximum maintenance and repair services. most advanced and comprehensive suite of right time. Built-in enterprise integration flexibility and control in the shortest managed services, including multi-layered and governance powers compliance and amount of setup time. Hoiio also provides For years, Goodman has been striving security solutions to protect data networks supervision for global firms, seamlessly application programming interfaces (APIs) to stay ahead on new procedures and from unwanted intrusions. Clients trust GTT addressing industry regulations and for developers who wish to build apps with techniques through creativity and to deliver solutions with simplicity, speed enforcing company policy. telephony capabilities. Hoiio has recently intelligence in sourcing and supplying and agility so they can compete effectively in rolled out a comprehensive solution that high quality products. In July 2013, today’s global economy. Hearsay Social has raised US$51M from helps companies stay compliant with the Goodman became a fully owned Sequoia Capital, NEA, and private investors Personal Data Protection Act. The software subsidiary of Luyan (Fujian) Group of and is headquartered in Silicon Valley with integrates number checks seamlessly with Companies in China. With directive dedicated local presences in New York, voice calls and SMS marketing services. It and support from the group, Goodman Chicago, Atlanta, Austin, Toronto, London, also provides a compliance module that will further expand its footprint Paris, Munich and Hong Kong. allows companies to conduct their own in the healthcare sector including audit trails in the event of violations. pharmaceutical products.

Medical Devices Trading Business Telecommunications Financial Services Software Cloud Communication www.goodman.hk www.gtt.net www.hearsaysocial.com www.hoiio.com

31 Founded in 1993, HongHai Holding Group is a Homily Chart focuses on the research and Hong Kong Tesla Technology Ltd (HKTTL) Hong Kong Yi Hung Industrial Group Mainland China-based conglomerate development and sales of securities analysis was founded in 2012 by Spand Jiang, an Ltd is a wholly owned subsidiary of specialised in industrial and commercial real software. The company provides experienced IT expert. It focuses on the Liaoning Hongtai Pharmaceutical estate development, industry investment, international and comprehensive quality R&D of intelligent applications and system Company Ltd in Mainland China. Its high technology and e-commerce businesses. financial services. Its main product is Homily integration solutions for pet dog raising. main business comprises sales and The Group, together with its subsidiaries and Software which is available in many cities The company’s “Intelligent Doghouse” international market development for related enterprises, has over 10,000 staff, with in Mainland China, Singapore, Malaysia and received patent approval from the United Active Pharmaceutical Ingredients (API), total assets of RMB8 billion. Hong Kong. More than 100,000 people have States Patent and Trademark Office in raw material and intermediaries of experienced this product. Homily Software November 2013. Pharmaceutical Chemicals. Established Hong Hai Zhen Ye (HK) Investment Holding won the 2013 Singapore Corporate Awards in 2000, its parent company, Liaoning Company Ltd was established as the Asia- and 2014 Asia Success Award. HKTTL applies the technologies of human Hongtai Pharmaceutical Company Pacific regional headquarters of HongHai society to pets, including environment, Ltd, is a modernised pharmaceutical Holding Group to coordinate the strategic Seeing the bright future of the capital online socialising, distance education and chemical enterprise accredited by Good planning of the Group’s international markets in Hong Kong, Homily Chart online gaming. HKTTL’s main products Manufacturing Practice (GMP), and its business development. The first phase officially established a branch in the city- include hardware T-Pai (Intelligent products are sold to Mainland China and investment was US$5 million and the Hong Kong Homily Co Ltd -in early 2014. Doghouse) and software S-Platform exported to Europe and America. planned total investment amount would Located in Wanchai, the company’s (Integrated Application Platform). HKTTL’s be US$100 million. The Hong Kong office products and services are popular among head office in Hong Kong is primarily The Group is committed to developing will allow the Group to access the most investors in Hong Kong and have received responsible for developing international new businesses. Recently, Natural updated information, technology, funds and favourable comments. It hopes to recruit markets and conducting software R&D. Nourish (Hong Kong) Ltd was established talent from around the world. It also has the more financial services talent from the city. in Hong Kong, and will focus on strategic role of serving as the international developing nutritious health products. investment and business integration platform, international financing and asset management platform, international trading and services platform, innovative technology absorption and incubation platform.

Equity Investment Stock Software R&D for Pet Applications Pharmaceutical Intermediates www.szhhzd.com www.homilychart.com www.t-pai.com www.yihung.com

32 InfoScreen is a leading software Intershop, founded in 1994, is the world’s IPGPAY Ltd was established in early Established in Manchester in 2009, jhobi™ solution provider for the global only independent provider of enterprise 2012 and has been growing steadily in is an online solution provider with offices corporate services and fiduciary solutions for omni-channel commerce. Hong Kong in recent years. The company in London, New York, Hong Kong and industry. “Quorum” is the company’s More than 500 large and mid-sized provides direct-to-merchant solutions Sydney. The company hires regional staff to flagship product and is used by companies around the world, including using the IPG gateway technology. Its Hong help clients overcome multiple challenges. hundreds of leading providers around Hewlett-Packard, BMW, Bosch, Deutsche Kong-based team of experts is committed A typical project includes online strategy, the world. InfoScreen is highly Telekom, Australian Post and VF Asia, to providing its merchants with high- website development, integration committed to developing innovative benefit from its expertise. In response quality support to ensure the success of of existing systems (CRM, inventory control, solutions for the global corporate to increasingly complex e-commerce their online businesses. ERP) and the provision of live management services and fiduciary industry and requirements, Intershop develops and dashboards on browsers, iPads and in providing exceptional localised implements solutions that are tailored to IPGPAY’s headquarters is located in iPhones. The company uses its skills to services and support to its clients. enterprise needs to manage their business Hong Kong with offices in Singapore and help clients innovate in their respective channels, marketing and communications Sydney, Australia. markets. Almost all the projects it handles Hong Kong’s fast growing corporate on one platform. are multi-lingual, multi-market and multi- services and fiduciary industry, the jurisdictional, requiring systems to operate common law based legal system and Intershop has now built up extensive simultaneously and seamlessly across the a business friendly environment were industry knowledge in sectors ranging from world. key considerations for setting up the retail to automotive, technology, publishing, company’s Asia Pacific regional office in utilities and others. The company has Its clients include DIAKRIT (real estate Hong Kong. In the next two to three years, offices in Germany, the US, Australia, and marketing; US, Europe & Asia), Tardis Group the company plans to set up a successful recently in Hong Kong to support its global (global headhunting in the financial sector), local team and establish a presence in key clients with world-class services at all Life Adventures (US Department of State regional Asian markets. times and to help them tap the full market Designated Visa Sponsor), Abacus & March potential from online businesses in the (Superyacht Services Group; France and respective industries. UK).

Software for Entity Management and Omni-channel Commerce Solutions eCommerce Solutions Online Solutions Corporate Services www.intershop.com www.ipgpay.com www.jhobi.com www.quorumcentral.com

33 Jintian Pharmaceutical Group Ltd (Jintian Korialys Asia Ltd is a new Hong Kong-based Founded in the UK in 1977, Lascar offers an LearnerNation provides a cloud-based Group) was listed on the Main Board of the IT infrastructure consulting startup. With its extensive electronic product design and solution that is the fastest and most Hong Kong Stock Exchange in December roots from a Switzerland-based company manufacturing service. Lascar Electronics effective way to adaptively train your 2013. Established in 1998, Jintian Group Korialys GmbH, this company aspires to be in (HK) Ltd first opened in 2002 in Kwun team and grow your business. Its system is in the composite healthcare products line with the vision of Hong Kong connecting Tong and has expanded to nearly 20 local consistently demonstrates an effective industry engaging in pharmaceutical Mainland China with the world. Its role employees. return on educational investment featuring retail chain, wholesale business, product is to act as a strategic architect for clients up to a 600 percent increase in effective manufacturing, charity work and cultural by enabling them to take control of their Initially set up as a sourcing and quality retention. With LearnerNation, your transmission. It is one of the leading technology strategy and leveraging on their control function for the UK Data Logger and organisation can create dynamic learning distributors of pharmaceuticals and productivity. Panel Meter manufacturer, the Hong Kong content and monitor user progress healthcare products in Mainland China. company has gradually expanded to cope through industry-leading analytics and The company is also the largest privately- Its key strength is fluency in many with a significantly increased turnover. next generation intelligence. owned pharmaceutical retail chain in western languages and cultures and the More business functions have gradually Northeast China. Moreover, it is among ability to understand how to use local moved from the UK to Hong Kong, including LearnerNation opened its Asian the top 100 companies of pharmaceutical resources to help. actual product design encompassing headquarters in Hong Kong in September commerce in China. mechanical, firmware and software. This 2013 in order to take advantage of Shaping the first steps of a startup in the growth is expected to continue, especially the enormous growth opportunities The company owns 834 retail pharmacies cloud and helping a large company overcome as new product ideas need designing, in the Asian market for e-learning. in Northeast China and four retail a difficult hurdle in IT infrastructure is its sourcing and support services. Further LearnerNation’s US customers, including pharmacies in Hong Kong (as at 30 specialty. expansion is planned as the business starts MasterCard, LG, and Celebrity Cruises, are June 2014). All of them are self-operated to proactively market its own range of GFX already improving their workforce with pharmacies. The company has a Data Loggers and PanelPilot displays across its products. LearnerNation is currently relatively higher net profit margin Asia, as this will require the addition of a growing both a software development and compared to other companies within sales and marketing team. sales organisation and is actively looking the industry, which is attributable to for great candidates in Hong Kong to join higher gross profit margin product mix, its team. the innovative direct-supply model, the centralised procurement platform and low operation costs.

Pharmaceutical Retailing IT Infrastructure Design of USB Data Loggers e-Learning www.jtyyjt.com www.korialys.hk www.lascar.com.hk www.learnernation.com

34 Established in 2004, Letv Group is Founded in Finland in 2004, Liana Lightbulb Capital (Hong Kong) Ltd is an LINKBYNET EAST ASIA LTD opened in committed to building its vertically Technologies is a young and agile innovation research and advisory company. Hong Kong in order to support existing integrated ecosystem of “Platform + company specialised in digital marketing It is based in Hong Kong and operates across customers in Asia, to enhance its Content + Terminal + Application” Its and communication software. Its clients Asia Pacific. Its focus is on creating new technical support 24/7, and to reach and scope of business covers internet TV, are professionals in digital marketing, value for its clients in the financial services develop a new market. It is a subsidiary of video production and distribution, smart communications and advertising. Its ecosystem through design thinking and LINKBYNET (its parent French company), gadgets and large screen application, mission is to give them the best possible other innovation techniques. It helps firms to which has seven different sites across e-commerce and Internet-linked super- tools in the form of the digital Liana implement pragmatic innovation governance the world, manages 7,000 servers for 700 electric cars. Letv.com was listed on the product family. Liana Technologies is one and train staff to acquire behavioral skills customers and employs 600 people. Growth Enterprise Board in Mainland of the fastest growing tech companies in that help them become more innovative. Its China on 12 August 2010 and is the world’s Finland and number one in the City of startup assessment for innovation helps large LINKBYNET is positioned as an expert first and only video company that is listed Oulu, the Silicon Valley of Europe. companies to pick the right companies for in the outsourced management of IT on Mainland China’s A-share market. accelerator programmes and investments. production systems (managed services). Letv Hong Kong, as the headquarters of With offices in Finland, Germany, France, Measuring the innovation potential of Its concept of managed services mean Asia-Pacific region, was officially set up Russia, Mainland China and Dubai, companies and building equity portfolios is managing complex and critical intranets, in August 2014, marking an important Liana Technologies has now entered another part of its business. extranets, websites, and information milestone of the company’s expansion in the Hong Kong market by opening Liana systems and maintaining them in operating the overseas market. Technologies Asia Ltd in 2014. It wants condition 24/7, while also providing to contribute its expertise to Hong Kong hosting. As a digital global player, the The company successfully introduced clients. Liana Technologies provides security and the performance of its Letv’s integrated ecosystem to Hong the professional email marketing customers’ applications are the main Kong. In particular, the online pre-order tool LianaMailer, website design and concerns. LINKBYNET is driven by the for its super TVs received overwhelming management software LianaCMS and continuous search for improvement response, with over 1,000 TV sets press release distribution tool LianaPress. in quality of services, and the whole being sold out in less than 10 minutes company is customer-orinted. This is through its online flash sales. As the only why LINKBYNET achieves high a level of entertainment platform with almost 700 customer satisfaction and rapid, controlled hours of 4K programmes in Hong Kong, business development. Letv has always been committed in providing rich and diverse online content including movies, dramas, variety shows and concerts to its fans.

Internet and Smart Ecosystem Marketing and Communication Software Innovation Research and Outsourced Management of hk.shop.letv.com www.lianatech.hk Advisory in Financial IT Production Systems Service Ecosystem www.linkbynet.com www.lightbulbcap.com 35 MakerBay, one of the largest makerspaces Maventus Group has developed MavSocial, Maya Health Institute provides specialised Mindzet Hong Kong Ltd was established in Hong Kong, is a place where people a cloud based social media and mobile health consultations, supplements and in April 2015. Headquartered in Denmark, come to turn their dreams into a tangible marketing platform. It is the next generation homeopathic remedies. It is recognised for MindZet delivers professional services reality, their ideas into a business. Imagine of enterprise enhancement tools for SMEs its practical approach in treating allergies, and innovative Microsoft infrastructure a shared workshop where you can be and enterprise clients to help them better eczema, immunity, autism, ADHD and solutions that lower the cost of IT operations creative with wood, metal, composite engage with customers. It enables them to behavioural issues with homeopathy for and increase productivity for customers like materials, chemistry, biology, 3D printers, have fast flexible campaign options, covering children. As for adults, its forte includes pain MAERSK and PANDORA. The company also laser cutters, CNC (computer numerical the sphere of video (via mobile, tablet, relief, hormonal and sleep issues. The team delivers 24/7 managed services for control) router. MakerBay is a place where smartphones, web TV, website and viral brings 17 years of comprehensive results- customers worldwide and is a Microsoft industry meets non-profit, and academia media), photographic/ imagery including based international experience to Hong Gold Partner in several competencies. meets citizens to create meaningful user generated content and traditional text Kong. Maya Health Institute caters to local innovative technologies together. based communications. and international clients who visit Hong Kong MindZet has 70 employees in Denmark and specifically for the professional services now also operates in Hong Kong. MindZet Maventus’ management team is split rendered. Its centre is conveniently located delivers each project or managed services between San Francisco and Hong Kong. The on Pottinger Street, Central, which is close to with very high customer satisfaction and Hong Kong office, Maventus Group (HK) Ltd, the MTR station. has been awarded Microsoft Partner of the which was established in October 2013, is Year with Best Customer Satisfaction for also the regional office for Asia Pacific and Maya stocks a wide range of homeopathic several years. was selected because of the vibrant ICT remedies, choice supplements and health scene, ease of doing business and location foods. Its specialists carefully handpick all as a travel hub for Asia. Maventus plans to products from trusted sources in the EU, US increase the sales and marketing headcount and Australia. in Hong Kong significantly over the next 12-18 months. Maventus also has an office in Singapore and software development centre in Hyderabad, India.

Makerspace Social Media Marketing Software Health Care Information Technology Services Makerbay.org www.mavsocial.com www.mayahealthinstitute.com www.mindzet.com

36 Modular Infotech has been in the Molecular Machines & Industries (MMI) MuleSoft provides the most widely used Netswitch (Asia) Technology Management business of IT and IT-enabled services is a leading provider of microscope-based integration platform for connecting any Ltd was set up in Hong Kong as the regional since 1983. It has offices in India, micromanipulation solutions for life application, data source or API, whether in headquarters for its US parent company, Singapore and Hong Kong to cater for and material sciences and healthcare. the cloud or on-premises. With Anypoint™ Netswitch Ltd, to focus on the market the Indian subcontinent and Asia- Together with offices in Germany, Platform, MuleSoft delivers a complete growth in managed security service Pacific region. Switzerland, the US and a worldwide integration experience built on proven open provider in Asia Pacific. The diversification established distribution network, the source technology, eliminating the pain and of market industries and presence of Modular Infotech has set up an efficient company is in a strong global position cost of point-to-point integration. Anypoint multinationals provides the leverage it process to digitise vessel documents, to dominate in the field of single-cell- Platform includes CloudHub™ iPaaS, needs for strategic business development. which helps ship managers and ship isolation and laser microdissection for all Mule ESB™, and a unified solution for API Hong Kong has a high adaptation rate for owners to access all their technical biomedical applications. After more than management, design and publishing. latest technologies and business trends, documents quickly and efficiently. The 15 years’ experience in Asia Pacific, MMI is which provides Netswitch a strategic company is now working with more now opening its own office in Hong Kong. MuleSoft serves companies in the Greater advantage for introducing leading edge than 35 ship management companies in The new base will allow MMI to enhance China region. The office includes sales technologies with effective business Singapore and Hong Kong. business relationships with local and professionals, solution architects and practices to combat cybersecurity. regional customers and provide more implementation consultants. efficient support services. The Hong Kong IT industry requires more engineering and business process The office will also serve as a distribution expertise to protect each company’s base for MMI’s high-quality products intellectual and financial assets. Along throughout Asia. Hong Kong was chosen with its product development plan to bring because of its central location, its highly the best ideas to move towards its big data developed research universities, and and security operation centre strategy, its direct access to the fast growing this will provide more engineering and pharmaceutical market in Mainland China. cybersecurity management opportunities for future IT professionals.

IT and IT-enabled Services Biomedical Cloud Integration Solution Provider Network Security Services www.modular-infotech.com.sg www.molecular-machines.com www.mulesoft.com www.netswitch.net

37 NNE Pharmaplan is a Danish engineering Novotech decided to invest in Hong Kong Odd-e is a company based in Asia with a Perseus is a leading managed services and consulting company operating because of its advanced infrastructure and passion about building products better. It provider of high-speed global networks, within the life science industry. The importance in the region as a location for helps customers improve their product colocation and trading technologies. company employs 1,700 people at high quality clinical research. In order to development and currently focuses on The Perseus international customer more than 25 locations around the better serve the increasing level of interest Agile/ Scrum development practices as they base includes top-tier market makers, world. NNE Pharmaplan has very strong from its worldwide clients in Asia Pacific, provide a huge potential for improvement. It banks, exchanges and Fortune 500 pharmaceutical project experience both Novotech set up its Hong Kong operations, looks at its company as a product to improve companies. Perseus provides many of globally and in Mainland China, being Novotech Clinical Research (Hong Kong) itself and tries to create the best possible the world’s fastest, private and precise the preferred supplier to several global Ltd, on 1 August 2013, with an initial staff work environment for people to be creative market-to-market routes between pharmaceutical manufacturing companies. of four locally recruited clinical research and productive. It is structured around Chicago, New York, London, Frankfurt, In July 2013, NNE Pharmaplan opened up professionals. Since then, it has successfully self-managing teams and does not have any Tokyo, São Paulo, Mexico City, and its first office, NNE Pharmaplan Hong Kong signed contracts for new clinical trials specialised management roles. Instead each Johannesburg, among others. Ltd, in Hong Kong. involving leading Hong Kong hospitals and team in each location organises their own investigators, and is planning on further work as independently as possible and uses Serving 70+ markets in 18 countries NNE Pharmaplan entered Mainland China expansion of its office in the near future. the rest of the organisation as a resource for on five continents, Perseus offers in 1995 and has offices in Tianjin, Shanghai learning and improving. proximity hosting for over 300 exchanges and Guangzhou. NNE Pharmaplan is a Established in 1996 and headquartered in globally. Founded in Ireland and now leading full-service provider with unique Sydney, Novotech focuses on the Asia- The company’s staff are all active product headquartered in New York City, the knowledge of the entire supply chain and Pacific region, running clinical trials in all developers. They work on their own internal company has operations in South a proven project execution model, from key regional markets including Mainland products and are active contributors to open America, Europe and Asia. Perseus consulting, front-end study, engineering, China, India, Australia, Taiwan, South Korea source projects. It strongly believes in adding targeted Hong Kong for its expert talent project and construction management to and Malaysia. Novotech also has worldwide value to the community as this will improve pool and pro-business government, and commissioning and qualification, as well reach through the company’s network of product development everywhere. the new regional headquarters signals the as complete solutions for automation, clean strategic partners. company’s expansion within the growing rooms and modular facilities. Asian markets. Established in March 2015, the Perseus Hong Kong office will employ eight team members split between engineering and sales roles.

Biotech Consultancy and Engineering Pharmaceutical and Clinical Development Information Technology Financial Technology www.nnepharmaplan.com www.novotech-cro.com www.odd-e.com www.perseus.co

38 Pfizer is a world premier innovative Originally from Belgium, Pharma Technology Precision Microdrives Ltd has established Popmap is the world’s first location-based biopharmaceutical company S.A. specialises in development and PMD Engineering Ltd in Hong Kong to eCommerce marketplace. Launched in applying science to better health. It manufacturing of tablet and capsule de- support engineering, manufacturing and December 2014 in Hong Kong, Popmap discovers, manufactures and delivers dusters for the pharmaceutical industry. Due testing operations in Asia. PMD Engineering lets people rediscover a city through local quality medicines. Pfizer’s product to the convenience of time zones between has created 11 new positions in Hong shopping and by seamlessly connecting portfolio covers a wide spectrum Hong Kong and other Asia-Pacific countries, Kong, including manufacturing engineers, them to great local businesses. It believes of therapeutic areas, including as well as the ease of foreign currency trade technical managers, inspection and testing in empowering local talent in a globally biologics, cardiovascular, dermatology, in Hong Kong, the company decided to technicians, software developers, and connected marketplace to shed light on endocrine, hematology, inflammation, establish Pharma Technology Asia-Pacific has supported expansion in its Shenzhen unique culture. neuroscience, oncology, ophthalmology, Ltd as a sales office in Hong Kong aiming to regional office. pain and respiratory as well as vaccine support the market and boost sales in Asia It gives one the convenience of browsing and consumer healthcare products. Pacific. The Hong Kong company mainly PMD Engineering plans to establish a what’s on the shelves of hundreds of local promotes machines and provides technical fully featured motor quality testing and stores in a single sitting, without having To enhance the delivery of advanced support to customers. The company has performance R&D lab in Shatin and pursue to walk around the city to find something therapies, Pfizer has set up the Hong hired a sales manager and an executive ISO9001:2008 accreditation. Leveraging one needs. With Popmap one can order Kong office since 1956, which is primarily assistant and may hire a technician to the proximity of Hong Kong to a wide range anything available at local stores, and get responsible for the sales, distribution provide on-site services to customers in the of manufacturers and suppliers in the it delivered in as fast as an hour. Popmap is and promotion of Pfizer’s products near future. local area, PMD Engineering will offer fast available for free on iPhone, Android, and in Hong Kong and Macau. With Hong turnaround qualification of motors, haptics web at Popmap.com. Kong’s strategic position as a gateway actuators for high technical demand for international business, the regional customers worldwide. office has also been recently set up in Hong Kong with a total of 260 colleagues from both offices. Pfizer’s commitment for quality and passion for community was recognised by major awards.

Global Bio-pharmaceutical Manufacturing of Tablet and Engineering Development and eCommerce Marketplace www.pfizer.com.hk Capsule De-dusters Manufacturing Popmap.com www.pharmatec.be www.precisionmicrodrives.com

39 SchoolCrowd

RTS delivers high-performance, end-to-end Safegate was founded in 1973 and has its Sarine™ has inspired confidence in the SchoolCrowd is an online platform technology products and services across headquarters in Malmö, Sweden. Safegate diamond industry for more than 25 years, which connects parents in search of asset classes and continents to elite financial Group has more than 70 partners around the with cutting-edge technologies that touch educational instruction for their children institutions and commodity trading houses. globe. In order to stay close to its customers, a majority of the world’s diamonds, and are in all areas (formal classroom, language, The firm is a global leader in robust electronic it established Safegate Hong Kong Ltd at used by most gem labs and manufacturing art, sport etc.) with businesses and trading software, connectivity, hosting, the Hong Kong International Airport in 2015. plants. schools which provide such services. matching and risk management solutions. Early members of Safegate Group include Parents are able to search, profile and With standardised low latency connectivity Thorn Airfield Lighting and Idman; both With the expansion of its trade and retail rate over 2,000 education providers, gateways to 135+ exchanges and execution have over 40 years of experience in airfield solutions, Sarine began operations in Asia and education providers are able venues worldwide, the firm provides lighting solutions for airports and heliports. Pacific with the opening of Sarin Hong Kong to utilise SchoolCrowd’s digital and proximity hosting and co-location services to Avibit, a leading provider of next generation Ltd in April 2015 to better cater to local mainstream marketing solutions to 80+ venues via its global data centre network. software applications and integration of customers in this strategic growth area. Hong target potential customers. SchoolCrowd efficient air traffic control systems has been Kong was selected as its base, as the city is was incorporated in Hong Kong last The RTS infrastructure enables clients to a Safegate group member since 2010. The ideally positioned as a trading and retail hub, December. The city was selected for deploy sophisticated trading strategies latest member is Liberty Airport Systems Inc, and is a gateway to key Asian economies. It its transparent and business-friendly quickly, securely and cost-effectively a North American leader in integrated airfield also allows exposure to local and visiting environment and serves as the company’s throughout multiple trading desks and sites. lighting power and control solutions. trendsetting Asian consumers, as these regional headquarters for administration, RTS has offices in Amsterdam, Chicago, strongly influence its customers. Millennial business and technical development. Frankfurt, Hong Kong, London, Mumbai, Knowing that an integrated airport is an consumers create demand for more SchoolCrowd plans to expand its offerings New York, Pune, Singapore, Shanghai and intelligent airport, Safegate offers a complete transparency, and for scientifically sound to major developed education markets Sydney. Its Hong Kong branch, RTS Realtime range of solutions for increased safety, imagery and information to support their throughout Asia. Systems HK, has recently expanded its local efficiency and environmental benefits to decision-making process. Sarine will help operation. airports worldwide. retailers create a new buying experience to cater to these consumers.

Trading Soft ware Solutions Integrated Solutions for Scientific and Technical Instrument Online Education Platform www.rtsgroup.net Airport Operations Enhancement www.sarine.com www.theschoolcrowd.com www.safegate.com

40 Scoutbots develops sailing robots SenseTime Group Ltd is a leading supplier of SP SysNet is an ICT Infrastructure service Synergy Broadband specialises in to explore and protect the oceans. state-of-the-art computer vision platforms provider for the financial sector, with providing total technology solutions Scoutbots’ technologies are open and products. It is committed to delivering niche specialty in low latency network customised for multitenant buildings, source and the goals of the company exceptional face analysis systems, automated solutions. It works with the world’s premier which allows highly reliable, secure are primarily environmental and social. surveillance systems, generic object stock exchanges such as SGX, BSE, and and economical last-mile connections Before setting up in Hong Kong, Scoutbots recognition and search engines. It has already leading financial services companies for different enterprises in combined was in Europe and the US, but Scoutbots built partnerships with dozens of world- such as Phillip Futures, DBS Vickers and networks of fiber, broadband, voice, video believes Hong Kong is the best place in class companies with promising projects. ABN AMRO. SP SysNet has partnered and television. Well established in the US, the world to disrupt the ocean robotics Its technology is being used by various with leading technology vendors such Synergy Broadband set up in Hong Kong in industry. Hong Kong is surrounded by a companies and organisations (surveillance as Cisco, Juniper, Microsoft, IBM, Dell, HP, 2013 to tap the opportunities in Asia Pacific beautiful ocean, and has close proximity companies, mobile and web companies, Arista, Nimble, and Cyberoam to provide and its business is now expanding. to the world-class prototyping and police departments, etc), serving billions of IT procurement, logistics, solution design, manufacturing base in the Pearl River users. implementation and support of enterprise To be a leader in managed data and Delta, and there is also a rising awareness office and data centre solutions. communications services, Synergy’s about the real ocean issues in southeast technicians have extensive training and Asia. Scoutbots aims to protect the It opened a branch in Hong Kong named experience in wireless connectivity, oceans through developing the ships of SP Sysnet (HK) Ltd in November 2014. SP Local Area Network (LAN) and Wide Area the future. SysNet has a lean and flat organisation Network (WAN) architecture, design, integrated teams without silos, implementation, and troubleshooting. not heavy on process that cribs creativity, The company utilises industry-leading and provides opportunity for its people to Cisco equipment and support as well as observe all functions of the organisation advanced software, which monitors every from close quarters and make career node on the network around the clock, choices that truly fit them. alerts the administrators of any downtime and gets the bugs fixed – in real time.

Ocean Robotics Research and Development of ICT Services Data and Communications Services scoutbots.com Computer Vision www.spsysnet.com www.synergybroadband.com Products www.sensetime.com 41 TopDoc is an interactive e-Health portal, Opened in October 2013, Trapezium is a Set up in 2013, Tripolis Hong Kong is Tus-Holdings Co Ltd is the operator connecting patients and doctors in Hong boutique business-oriented IT consultancy part of Tripolis Solutions founded in the of Tsinghua University Science Park Kong. TopDoc offers a one-stop information firm, providing independent professional Netherlands in 1999. Tripolis is the first and (TusPark), which has become an centre for all health conscious people to advisory services to clients seeking to most dynamic email service provider (ESP) integrated enterprise established in exchange, share and build up medical better align their business and technology in Europe granted with ISO 9001:2008 and cooperation with Tsinghua University. knowledge, and gain access to healthcare strategies, thus maximising the returns on ISO/IEC 27001:2005 certification. It helps In the past 20 years, Tus-Holdings has providers and services in Hong Kong. their IT investments. Hong Kong, with its brands to create, maintain and build strong expanded its operations and replicated excellent infrastructure, talented workforce relationships with their customers via email, its successful efforts in science park TopDoc empowers patients to find and book and thriving business community, is the mobile and social marketing solutions. development in Beijing to more than 20 recommended doctors, dentists and other perfect location for launching Trapezium’s cities in Mainland China, with close to 30 healthcare professionals, instantly, online, Asia-Pacific headquarters. Tripolis picked Hong Kong for its strategic TusStar incubation programmes, Tuspark 24/7. It also transforms the traditional doctor- location and proximity to the Mainland science parks and related networks. Tus- patient relationship, providing efficiency Trapezium helps clients realise value from IT market. With a good network of local Holdings directly invests in or controls and convenience to both parties. TopDoc by strategically harnessing the full potential partners available, Tripolis Hong Kong more than 200 companies with total prolongs this relationship outside of a clinic’s of emerging technologies and trends such as focuses on growing the local and south assets under its management exceeding walls, by providing a secured and direct cloud, social, mobile and analytics. For Hong China based business. In Hong Kong, HK$37 billion. TusparkHK, Hong Kong’s communication platform. This model and Kong’s many medium-sized organisations, it received the 2013 APCSC Innovation first innovation space of Tus-Holdings, use of technology have been successful in Trapezium is able to provide a virtual (part- Award for the “Best Dynamic Direct was opened in Kwun Tong, Hong Kong other countries around the world, including time) Chief Information Officer (CIO) so they Marketing Campaign”. In Asia, Tripolis in February 2015; it now offers unique other Asia-Pacific regions, but is newly may benefit from international strategic also operates in Singapore and Shanghai. business support programmes and introduced to Hong Kong through TopDoc. expertise at a fraction of the cost of hiring a Tripolis is at the forefront of innovation three co-working spaces for technology full time senior IT executive. This model has with Tripolis Pixylon, the next generation and business startups through its proven extremely popular and cost effective of personalised email software as it tailors unparalleled network of industry experts recently for many organisations in markets email and its images to the time, location in Mainland China. such as the US and UK. and device it is being read on.

e-Health Portal IT and Management Consulting Email Service Provider, Mobile and Innovation Space www.topdoc.hk www.trapezium.com Social Media www.tuspark.hk www.tripolis.com

42 UpClearR asia

Ubudu Asia is the Asian digital agency of uitox group was founded in Taiwan in 2012. UpClear provides enterprise Software- Uzabase Hong Kong Ltd was established in Ubudu, a French technology company that After set up in Shanghai and Singapore, uitox as-a-Service (SaaS) to consumer goods Hong Kong in late 2013. Leveraging the city’s specialises in contextual communications Hong Kong office was established in mid- companies, helping them control and proximity to Mainland China and vibrant by bringing digital to the physical world. In 2014. Supported by a strong technical team, maximise promotion ROI through planning business communities, the company Europe, it has been working with different uitox utilises advanced cloud technology collaboration, workflow efficiency and plans to expand its footprint throughout retailers, such as Decathlon, Monoprix, to provide businesses with one-stop analytics. Its flagship software, BluePlanner, Asia and beyond. Its pioneer service, L’Occitane or Carrefour. e-commerce solutions, which includes: is a platform for sales planning, trade SPEEDA, is Asia’s largest information building of official websites for shopping, promotion management and analytics. Its platform for company and industry Integrating its technology into mobile apps, inventory and logistics management, ease of use, intuitive design, and flexibility analysis. SPEEDA is widely acclaimed for Ubudu Asia will drive in-store traffic and third-party invoicing, payment handling, and make it a valuable integrated solution its unparalleled usability and continues to increase conversion rates by reaching the maintaining the online stores. across the entire organisation. prove an invaluable resource for corporate right shopper with the right message at the professionals. right time and place. Similar to e-commerce Founder of uitox is Xie Zhen Feng, a well From its offices in New York, London and websites, you will also collect detailed – experienced e-commerce businessman Hong Kong, UpClear serves clients in 19 As the regional headquarters, Uzabase customer shopping behaviour data and and the former Chief Operating Officer countries. Its SaaS model and the high level Hong Kong is committed to supporting track your mobile marketing campaigns’ of the Taiwanese e-commerce website, of system configurability allow it to deploy SPEEDA client companies in Hong Kong conversion rates. To do this, Ubudu Asia PChome. He pioneered 24-hour delivery in record time and at no cost to consumer and Greater China while keeping without uses its own all-in-one iBeacon solution, for online shopping in Taiwan. Uitox now goods companies of any size. UpClear has a failure SPEEDA’s quality, speed, and developed by its mother company in even proposes a six-hour delivery within regional headquarters in Hong Kong since coverage at superior levels. Uzabase’s Europe. According to a study by DigitasLBi, Taipei city and is planning to launch in 2012, and its primary focus is to provide clients are mostly financial institutions “Ubudu appears to be the most complete Japan, the US, Malaysia and Thailand so as services to its growing portfolio of clients in and consulting firms which choose to solution due to its detection accuracy, to construct a cross-border e-commerce the Asia-Pacific region. implement SPEEDA as their preferred the security of its beacons and its battery platform by making use of leading intuitive business information provider. It management system”. e-commerce and logistics management empowers professionals to work smarter systems, enabling merchants to build their and more creatively. brands with minimal cost and to reach consumers worldwide in no time.

Digital Agency for Offline Retailers e-Commerce Solutions Software Information Services www.ubuduasia.com www.uitox.com www.upclear.com www.uzabase.com

43 Recently established in Hong Kong, Videxio is a cloud video service provider. Volfoni was founded in 2007 and has W.O.M. World of Medicine is a pioneer Ve Interactive Asia Ltd is an innovative Through its reseller partners, it makes it easy grown to become one of the major and world leader in the field of minimally e-commerce technology company. It is for organisations of any size to use companies in the 3D cinema market. invasive medicine with its headquarters a regional hub for Asian markets, with professional video conferencing. The unique Volfoni is one of the few companies in in Berlin, Germany. As a medical device subsidiaries in Shanghai and Singapore architecture and operation of Videxio’s the world to be endorsed by the major company, WOM has been developing and and plans for further offices in Taipei cloud-based service allows individual Hollywood studios for the highest quality producing innovative products for over and Ho Chi Minh. Ve Interactive Asia is an users and businesses to be operational in in terms of both its active and passive 40 years, which make surgeries as easy as affiliate of Ve Interactive in London, the minutes. In addition, with Videxio’s flexible 3D technologies (active 3D glasses and possible on patients. multi award-winning company working in subscription service, customers enjoy high passive 3D polarisation modulators). 18 languages with 12 offices located in 43 quality video communication without the The needs of customers are always the territories globally. ongoing cost and complexity of owning Volfoni is headquartered in Paris, with an focus of its international efforts. Hong and managing infrastructure. With the user R&D office in southern France and sales Kong, with its well educated workforce at Gold medal winner for Software Company experience in focus, the Videxio service offices in the US, Europe and Asia. Its the heart of Asia, is ideally located for its of the Year in the Stevie International offers interoperability, the possibility to easily goal is to become the leading brand of 3D strategic business plans. The company’s Business Awards 2013, winner of a Data manage video calls and the ability to use high technology providers in terms of product new regional headquarters will start with Strategy Award 2014 and a European quality video conferencing from the location quality and a strong presence in all 3D sales and marketing, and technical service Business Award for Best Practice 2014, and device of the customer’s choice. A markets including the expanding digital- for its products. With an investment of Ve offers a suite of proprietary apps across dedicated video network ensures the highest cinema market, as well as growing markets HK$3 million, the Hong Kong office, W.O.M. one platform, providing unparalleled quality calls at all times. like education, video games, virtual reality World of Medicine Asia Ltd , has created insights into customer activity. Ve delivers and home entertainment. This is why it two jobs. The company is convinced that its highly targeted marketing content to Cloud videoconferencing from Videxio cannot ignore the ever-growing business Asian customers will appreciate services customers through Ve’s comprehensive is easy to use, manage and integrate. The opportunity that China offers. Volfoni from its Hong Kong office for future data tracking and analytical power. Ve company is headquartered in Oslo, Norway, opened a Hong Kong branch in 2010 and business growth. supports over 4,000 online businesses and has sales offices across the world. has recently created a joint venture in and retailers to reduce bounce rate, Guangzhou, a testimony of the importance minimise website abandonment and given to Mainland China as a major market increase customer engagement. for future success.

Cart Recovery, Remarketing and Customer IT/ Telecommunications 3D Cinema Equipment Medical Products Manufacturing Engagement Solutions www.videxio.com www.volfoni.com www.world-of-medicine.com www.veinteractive.com

44 Hong Kong is not only a cosmopolitan Highly successful in the field of IT, WGC was founded simultaneously in Hong Made up of a team of around a dozen city where east meets west, it is also Westhouse Group is one of the top 10 Kong and the US by Matthew Cartwright people, Wild At Heart Ltd is an the business centre in Asia. Wanfang is German-Austria- Switzerland regional and Andrew Porter, two hedge fund independent internet marketing agency the first technological enterprise from recruitment and consulting companies. professionals who wanted to improve the based in Hong Kong since 2011. It has the Mainland that provides Chinese Westhouse places great importance on interactions between institutional investors chosen Hong Kong to set up its business to information services as its core business. the Asia Pacific markets and established and fund managers. Having found no enjoy the city’s advanced IT infrastructure It has been providing unique information Westhouse Asia Ltd in Hong Kong in satisfactory solution in the marketplace, and the strategic position in the centre of services and products for clients in the September 2013. It specialises in providing they built it themselves with a high-calibre the growing Asian markets. past 10 years or more. Its service was flexible solutions and all-rounded services team of finance and soft ware experts. preferred by many overseas clients, and for its global clients of leading brands Wild At Heart Ltd develops and designs Wanfang has been receiving appreciation across sectors, from search, contingency, The result is investOrbit – the world’s first websites, acquires website traffic by and recognition from many Asian freelance and third party services. global investment process platform. Its deploying search engine optimisation and clients, so this is a golden opportunity secure online system brings confidence, advertising technologies, and manages the for Wanfang to promote its brand to the Dedicated to the Hong Kong office, it has sense, and transparency to the investment feedback to different marketing campaigns international market. Wanfang Data a Managing Director and a Director, who business, creating a landscape where with its conversion rates expertise. It Corporation (International) Ltd, its collectively have 24 years of experience capital is invested more intelligently also offers website audits including subsidiary in Hong Kong, will adhere to on recruitment, conversancy with four for lasting results. Its workflow and traffic analysis, technical consultancy the direction of the headquarters. languages and a plan to develop the business communications network is where and training for marketing and in 2014 rapidly. With the wave of success institutional investors and fund managers communications professionals working in It will provide scientific, academic and over the last few years, Westhouse Group centralise their relationships, search for the client companies. business information for the use of continues to drive its business frontiers in each other, manage due diligence step- academic libraries and institutions in the region by opening Westhouse China in by-step, and coordinate file sharing and different parts of the world according Kunshan and Westhouse Australia in Sydney. ongoing reporting. In short, WGC asks to market needs. The content of the investment professionals to envision how information products cover humanities, their work would improve in a world where economics, science and engineering, they have unlimited bandwidth. WGC is medicine and other disciplines. The expanding in Hong Kong and developing formats of the information products systems for other industries. include periodicals, dissertations, company intelligence and video.

ICT Services IT Recruitment and Consultancy Information Technology Internet Marketing g.wanfangdata.com.hk www.westhouse-asia.com www.investorbit.com wild-at-heart-ltd.com

45 Yangtze Optical Fibre and Cable Joint Stock Ltd Co was established in Wuhan, China in 1988, and was listed on the main board of the Hong Kong Stock Exchange on 10 December 2014. The company is the largest supplier of optical fibre preforms and the second largest supplier of optical fibres and optical fibre cables in the world. The company supplies various optical fibre and optical cable products, as well as related solutions for various industries, such as telecommunications, television broadcasting, public utilities, transportation industry, petrochemical industry and medical industry. Its products are distributed to over 50 countries and regions.

The company is committed to becoming a leader of the optical fibre and optical fibre cable industry. As internationalisation is a key strategic direction of the company, it established wholly-owned subsidiaries- Yangtze Optical Fibre and Cable Ltd (Hong Kong) and EverProsper Technologies Co Ltd in Hong Kong, which are responsible for product sales and import of materials and equipment in Hong Kong and the surrounding areas. In addition, the company has established an optical fibre cable factory in Myanmar and an optical fibre factory in Indonesia, and has offices in Myanmar, Indonesia, Thailand, India and the Philippines.

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