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SYLLABUS

I SEMESTER: REPORTING FOR PRINT

Theory: 4 Hours/week Marks: 70 Practical: 2 Hours/week CIA : 30 Practical: 50

Unit I: Introduction to Communication 5 hours

 Definition, Process , Purpose, Principles  Kinds: Intra personal, Interpersonal, Group, Organizational, Mass, Mass-line, Interactive  Models of Communication: Linear and Non-linear, Western and Indian

Unit II: Introduction to Print Medium 10 hours

 A brief history of the Press in  Major and organizations: An analysis of major publications

Unit III: Introduction to 15 hours

 News: Definition, types, news value, techniques of newsgathering, interviewing skills, attribution, problem of planted stories  Sources of News: Traditional Sources, Media Sources, Cross Media Sources including Radio, TV and internet, ethical issues regarding sources, Gate-keeping and validation of news sources.  Structure of a news report: Types of leads: inverted pyramid style, hour glass style and nut graph  Covering beats, press conferences, speech reports seminars, press releases Reporting for a , specialized reporting like , etc.

Unit IV: Introduction to feature writing 10 hours

 Definition, structure, characteristics, types  Process: Ideas and , tools and techniques  Kinds of features: Profiles; middles, columns, human interest stories, travel writing, opinion pieces and editorials; book reviews, movie reviews, music reviews, narrative writing  Magazine reporting: Current trends, style and future

Unit V: Challenges and Trends 10 hours

 Responsibilities of a reporter and challenges: Professionalism, constraints on objectivity, influence of PR and spin doctors, intra-organizational controls; owner and editor’s relationship.  Trends in journalism: Paid news, , post-truth, AI in journalism etc

PRACTICAL COMPONENT 26 hours Practical component: Photo-essay

Reading List:

1. Mass Communication: A Critical analysis, Keval J Kumar 2. Professional Journalism, M V Kamat 3. Theory and Practice of Journalism, B N Ahuja 4. Professional , John Hohenberg 5. Understanding Media, Marshall McLuhan 6. Journalism in India,Nadig Krishnamurthy, Mysore University Press

II SEMESTER: AND DESIGN

Theory: 4 Hours/week Marks: 70 Practical: 2 Hours/week CIA : 30 Practical: 50

Unit I: Introduction to editing 5 hours

hierarchy and organization: Roles and responsibilities of the sub-editor, chief sub-editor, news-editor and editor  Editing: Need and purpose

Unit II: The editing process: Grammar 15 hours

 Sentences and their structure, Subject verb agreement; agreement of nouns and pronouns, Tense in news writing, Negative and double negative expressions, Adjectives, modifiers, split infinitive, Gerunds and verbs, Punctuation, Paraphrasing, Transition devices in news writing, Editing and proof reading symbols

Unit III: The editing process: Content 15 hours

 Attributions and identification of news sources, Tight writing, rewriting, checking facts, condensing stories, slanting and localising news, handling wire and copy  Editing/ revising press releases and handouts  Editing opinion pieces/ columns and readers’ letters  Style sheets and house styles  Magazine editing

Unit IV: Headlines and captions 5 hours

 Headlines: Kinds, functions  Writing headlines and sub-heads  Writing captions

Unit V: Fundamentals of newspaper design 10 hours

 Typography: types and uses of fonts, white spaces, character count  Layout: Importance, types; elements, contemporary styles vs traditional styles  Technicalities: Paper sizes, grids, margins, columns, left and right flush, centering, justification, rulers, scaling, page numbering, texture, colour  Selection and use of photographs: Dos and don’ts  Introduction to DTP software: Adobe Indesign, Photoshop, and Illustrator

PRACTICAL COMPONENT 26 hours Lab journal

Reading List:

1. Acques Barzum 2002. Simple & Direct, London Harpar And Row 2. John Ostnous 2004 Better Paragraphs, London Harper And Row 3. Basket, Scissors And Brooks (Eds), 2002.Book Of Art Editing, London,Harper And Row. 4. Joseph 2002.Outlines Of Editing, New Delhi. Amol Publication. 5. M V Desai & Sevanti Nainan 1996. Beyond Those Headlines, 6. Jeorge 1998.TJS, Editing, A Hand Book For Journalist, New Delhi IIMC. 7. Quinn 1999. Digital Sub Editing & Design, New Delhi, Sage Publication. 8. Elements of Newspaper Design: Steven E. Ames 9. Designing for and : Chris Frost 10. Read All About It: Write and design your own newspaper!: Alice Bowsher 11. The Best of , 36th edition: Society for News Design 12. Author Adobe, Adobe Photoshop: Techmedia 13. Adobe InDesign CC Classroom in a Book: Kordes Anton Kelly and Cruise John 14. Adobe Illustrator CC Classroom in a Book: Wood Brian

III SEMESTER:

Theory: 4 Hours/week Marks: 70 Practical: 2 Hours/week CIA : 30 Practical: 50

Unit 1: Radio in India 5 hours  A brief history of radio in India  Types of programmes on radio  Impact of radio on society

Unit 2: Radio Production 10 hours

 Principles of writing for radio  Script-writing basics: news, drama, documentary  Basics of sound  Microphone, types

Unit 3: Television in India 5 hours

 Development of television in India  Types of programmes on television and scheduling  Impact of television on society

Unit 4: Introduction to television production 15 hours

 Principles of writing for television  Recent concepts: Tyranny of distance, CNN effect, Al Jazeera effect, , Missing white woman syndrome, Feiler Faster Thesis, Trial by Media  Basics of light, types of lighting  Lighting equipment  Camera: Types, working  Use of computer-generated graphics

Unit 5: Production Process 10 hours

 Pre-production: ideation, research and planning, location scouting  Production: Shot composition, shot breakdown: voiceovers, narration, sound effects; floor manager, set design  Post-production: Linear and non-linear editing, principles of editing

Unit 6: Laws related to electronic media 5 hours

 Prasara Bharati Act  Cable Network Act

PRACTICAL COMPONENT 26 hours

News Capsule

Reading List:

1. Herbert Zettle, Handbook of Television Production. 2. Frederich Shook, Television Field Production and Reporting. 3. Rudy Bretz, Techniques of TV Production, Focal Press 4. Gerald Millerson, Techniques of Video Production. 5. Effective TV Productions by Gerald Millerson, Focal Press. 6. Gerald Millerson, Video Camera Techniques. 7. David Lusted and Christine Geraghty, The Television Studies Book. 8. Jonathan Bignell, An Introduction to Television Studies, Routledge 2007.

IV SEMESTER: NEW MEDIA

Theory: 4 Hours/week Marks: 70 Practical: 2 Hours/week CIA : 30 Practical: 50

Unit I: Introduction to new media 10 hours

 Brief history and evolution of the internet  Internet as a medium of communication  New media terminologies: websites and portals; cyber space, cyber culture, cyber journalism, digital divide, , blogosphere, vlog, webisodes, webinars, podcasts, search engines and search engine optimization, user-generated content, content curation, hits, page views, users, unique users, sessions, contextual advertising

Unit II: Characteristics of online journalism 15 hours

 Immediacy, interactivity and universality  Language and style of online journalism  News determinants in cyberspace  Dos and don'ts of internet reporting  Ethical issues in online journalism: obscenity and privacy, copyright, cyber laws, IT Act  A look at online sites of leading media organizations

Unit III: Conceptualizing websites 10 hours

 Components of a website  Different types of websites  Web layout: Design, layout, colour, graphics, visual  Writing for online medium: Interactivity of form and content in new media, Linear writing versus interactive writing, grammar of interactivity, multimedia storytelling, hypertext  Writing copies that can be fetched by Search Engines; keyword writing  How to analyze traffic of a site? Exposure to Google Analytics

Unit IV: and social networking 15 hours

 Mobile journalism: Using the mobile for stories; apps and tools for reporting; mobile-based story telling ideas and projects  Smartphone photography  Facebook and social media: The newsfeed of tomorrow?  Twitter as a means of disseminating news. Creating handles and using Twitter to generate traffic to stories  News writing for apps, robotic news and rewriting.

PRACTICAL COMPONENT 26 hours

A simple website and

Reading List:

1. Craig, Richard.: Online journalism: reporting, writing and editing for new media. Belmont: Thomson/Wadsworth. 2. Nick, Heap Ray & Thomas Geoff: Information technology & society. New Delhi: Sage Publications. 3. Polonsky, Brett.: Official Microsoft Frontpage 2000 book. Washington: Microsoft Press 4. Snellned, Temple Bob & Clork T.Michoel: Internet and web basics all in one. Indianapolis: Pearson Educations. 5. Srivastava, Chetan.: Fundamentals of information technology. New Delhi: Kalyani Publishers 6. Satyanarayana, R., Information Technology and its facets, Delhi, Manak 2005. 7. Sunder, R., Computers Today Ed.2, John Wiley, 2000. 8. Benedikt, M., Cyberspace: First steps, ed. Cambridge, MA. MIT Press. 1991. 9. Chapman and Chapman, Digital Multi media, Wiley Publication.

SEMESTER V: CORE: GEOPOLITICAL ISSUES

Theory: 3 Hours/week Marks: 70 Practical: 2 Hours/week CIA : 30 Practical: 50

Unit 1: Political Forms 10 hours

 Introduction to Geopolitics: real politics vs. ideologies, political realism, power politics, soft power, hard power, techniques of power politics  Forms of : Anarchy, Aristocracy, Authoritarianism, Balkanization, Colony, Communist state, Corporatocracy, Democracies, Despotism, Dictatorship, Military dictatorship, Feudalism, Monarchies, Empire, Oligarchy, Puppet states, Republics, Single-party state, Socialism, Theocracy, Totalitarianism, Tribe

Unit 2: Contemporary Global Issues 10 hours

: History, Contemporary globalization, Measuring globalization, Effects, Liberalization and Privatization, Trade Agreements  Human Rights and Justice: History, International Bodies, Human Rights Law, Regional Human Rights, Critique of Rights

Unit 3 : International Real Politics 10 hours

 An overview of contemporary issues in International Politics.  South Asian Politics, with emphasis on issues in SAARC countries from an international perspective.  West Asian politics  Politics in Africa  Politics in the EU  Politics in the US  WTO/GATT and their implications for world trade

Unit 4 Media and Political Communication 10 hours

 Political Communication Theories: Agenda Setting: Priming, Framing; The effect of media in the formation and change of political attitudes  The diverse uses of internet and mobile phones in politics, online political campaigns

PRACTICAL COMPONENT 26 hours Group Discussion

Reading List:

1. Political Ideologies, an Introduction by Andrew Heywood 2. Comparing Political Systems, Power and Policy in Three Worlds by Gary Bertsch, Robert Clark, David Wood 3. Politics by Andrew Heywood 4. Introduction to Political Science by Carlton Rodee, Totton Anderson, Carl Christol 5. Three Faces of Fascism by Ernst Nolte 6. Politics Among Nations, The struggle for power and peace by Hans J Morgenthau 7. Cases in Comparative Politics by Patrick O’Neil, Karl Fields, Don Share 8. The Geopolitics of Globalization, The consequences for development by Baldev Raj Nayar 9. International Relations, Between two World Wars 1919 – 1939 by E H Carr 10. The Anarchical Society, A study of order in world politics by Hendly Bull

SEMESTER V: ELECTIVE I: ADVERTISING & PR

Theory: 3 Hours/week Marks: 70 Practical: 2 Hours/week CIA : 30 Practical: 50

Unit 1: Introduction to Advertising 10 hours

 Advertising as a form of promotion: Role, functions and effects  Social, ethical and regulatory aspects of advertising. · Evolution of advertising in India and the world.

Unit 2: Types and Advertising Agencies 10 hours

 Target audience, geographic area, media and purpose.  Formats for production: Print Advertising, Television Commercials, Radio commercials, outdoor advertising, institutional and promotional advertising, web ads, and options, above and below the line advertising.  Ad agencies: Structure, types, ways by which agencies make money.

Unit 3: Creating an advertisement 10 hours

 Elements of advertisement: Copy/script, headline, sub-headline, text, slogan, logo, trade mark.  Visualization, Layout, Illustration, Colour

Unit 4: 5 hours

 PR and its relevance in modern societies  Principles of public relations  Public opinion, propaganda, advertising and publicity  Qualifications and responsibilities of a PRO  Code of conduct for PR professionals.

Unit 5: Types and tools of PR 5 hours

 Types of PR Publics: Internal and External  Tools of PR: House journals; house advertisements; media, social media; press releases and press conferences; media tours, public service announcements/ads; Special events: open house, exhibitions, demos.

PRACTICAL COMPONENT 26 hours

Ad Campaign: Print / TV/ Radio

Reading List:

1. David Ogilvy (Edt) 2000. Ogilvy on advertising, London Prion Books Ltd. 2. Meena Pondey, (Edt) 1989. Foundation of Advertising Theory and Practice, Bombay Himalaya Publishing house. 3. William F Arens (Edt) 2000 Contemporary Advertisement. USA Times Mirror Education Group. 4. William Wells (Edt) 2001. Advertising, Principles and Practice, London Prion Books Ltd 5. Marla R Staffer (Edt) 2001. Advertising Promotion and New Media, Times Mirror Co, USA. 6. S A Choonawala, K C Sethia (Eds) 2005. Foundations of Advertising theory & Pratice, Bangalore Himalaya Publishing. 7. George E. Belch 2004 Advertising and Promotion an Integrating Marketing Communication Perspective, New Delhi, Tata McGraw Hills. 8. Otis Baskin & Craig Aronoff (Eds). 2000. Public Relation., The Profession & The Practice, U.S.A. Times Mirror Co. 9. Allen H Centre (Edt). 2003. Public Relations Practices, New Delhi Prentice Hall Inc of India. 10. Rene A Henry (Edt) 2001. Marketing Public Relations New Delhi, Oxford University Press.

SEMESTER V: ELECTIVE II: MEDIA MANAGEMENT AND ENTREPRENEURSHIP

Theory: 3 Hours/week Marks: 70 Practical: 2 Hours/week CIA : 30 Practical: 50

Unit 1: Introduction 10 hours

 What is management?  Theories of management  Management skills and functions

Unit 2: as a business enterprise 5 hours

 Types of ownerships  Defining the market  Market structure  Dual product market

Unit 3: Audience research 5 hours

 Understanding the audience: Demographics, psychographics, geo demographics  Revenue-readership measurement systems, ABC, NRS, INS, RNI  Viewership measurement systems-TRP, TAM, INTAY and other retting systems

Unit 4: Media entrepreneurship 10 hours

 The elevator pitch  Writing a business plan; the lean canvas  Starting a newspaper/magazine: From registration to the market  A look at the growth of some media houses

Unit 5: Marketing 10 hours

 The 4 P’s of marketing  Marketing strategies  Types of promotion

PRACTICAL COMPONENT 26 hours

Writing a business plan

Reading List:

1. The Indian media Business: Vanita Kohli 2. Media Organization Management: James Redmind and Robert 3. Total quality Management: C Halzer 4. Fundamental marketing: W.J. Stantton & Charles Futrell

SEMESTER VI: MEDIA AND SOCIETY

Theory: 3 hours /week: Marks: 70 marks

Practical: 2 hours/week: CIA:30 marks

Practical: 50

 To develop an understanding of development paradigms and effectively apply the principles learnt in reporting on important developement issues in the country  To gain insight on various media texts and identify, critcially anlayse and write about issues of identity and representation.  To apply existing communication theories to study all media phenomena.  To research and analyse media’s relationship with culture.  To develop a perspective on the impact of globalisation of media and the growing challenges of the internet.

Unit 1- Theories of effects and uses. (10)

Hypodermic Needle; Two Step Flow Theory; Limited -Effects; Cultivation

Theory; Social Learning Theory; McLuhan’s Media Determinism; Spiral of Silence; Media Hegemony; Agenda Setting; Uses and Gratification Approach.

Unit 2- Media and Development (10)

Understanding development .Origin of the concept of Development, Approaches to Development- Modernisation, alternative paradigm, liberation theory. Indicators of Development – HDI, HHI, MDG, SDG-Developement reporting- how to research and write a story.

Unit 3-Media and Culture (10)

Understanding Culture, Mass Culture, Popular Culture, and

Folk Culture, Sub culture, popular texts, and politics of popular

Culture, celebrity industry, fandom, acquisition and transformation of

Popular culture. - Media analysis techniques- semiotics and psychoanalysis.

Unit 4- Media and Network society (10)

Birth of ICT, rise of network society. Important concepts- Fake news, post –truth, echo chamber, Digital divide, digital inequality.

Unit 5- Media and representation (10)

Media representation of marginalised groups- women, youth and other minorities. Stereotyping

Essential Reading:

1.AS : An Essential Introduction Edited by Philip Rayner, Peter Wall and Stephen Kruger, Routledge (Covers Unit I)

2.Media Analysis techniques; Arthur Asa Burger; ( Unit III and IV)

3.Introduction to Communication Studies; John Fiske, 1982, Routledge (Covers Unit II, Ideology and Meanings and Unit III Signs and codes )

4.Mass Communication Theory, London, Sage Dennis McQuail, 2000, (fourth Edition) (Covers Unit I, Unit III)

5.Mass Communication Theory; Baran and Davis, (covers unit I)

6.Cultural Theory and Popular Culture: An Introduction. London: Pearson Longman. 2009 (Unit III)

7.Media Cultures by Nick Stevenson, 2002, Second Edition, SAGE James Clifford, Tony Benett, Raymond Williams, Stuart Hall, John Storey (Unit III)

8.The Rise of Network Society; Manuel Castells, 2000, second edition, Wiley- Blackwell,UK (Unit IV)

9.Communication for Development in the Third World: Theory and Practice for Empowerment, Srinivas R. Melkote & H. Leslie Steeves, 2001,Sage Publications

PRACTICAL COMPONENT- PSA (35 marks)

SEMESTER VI: ELECTIVE I: TECHNICAL WRITING

Theory: 3 Hours/week Marks: 70 Practical: 2 Hours/week CIA : 30 Practical: 50

Unit 1: Technical Writing Concepts 10 hours

 What is Technical Writing?  Role of a Technical  Principles of Technical Writing  Types of Documentation: Technical, Marketing, Sales, Instructional.  Common terminology and concepts

Unit 2: Technical Writing Process 10 hours

 Analyzing Your Audience  Gathering Documentation Requirements  Collecting Information – interviewing Engineering Subject Matter Experts (SMEs), Quality Assurance Engineers, Product Managers, and so on  Developing Content  Organizing and Presenting information - text, tables, images, videos  Technical and Editorial Reviews  Publishing Content

Unit 3: Documentation Development Process 10 hours

 Creating a Documentation Plan  Understanding Product Features Document and Product Marketing Document  Deciding Documentation Deliverables – (User Manuals, How To Guides, System Administration Guides, Online Help System, Wiki pages, SharePoint site)  Project Management

Unit 4: Technical Writing Skills 5 hours

 How to write simple and concise content  How to write procedures and instructions  Writing for a global audience  Following International Style Guides and Documentation Standards

Unit 5: Technical Writing Tools 5 hours

 Microsoft Word – Text Editor, Capturing and editing images, MS PowerPoint – Creating Presentations, RoboHelp – Creating Online Help etc PRACTICAL COMPONENT 26 hours

Creating a User Manual/How to guide

Reading List:

1. Technical Writing Process And Product, Sharon J Gerson 2. Technical Communication: Meenakshi Raman 3. Technical Communication: A Reader-Centered Approach, Paul V Anderson 4. Hand Book of Technical Writing: Geralad J Alred, Charles T Brusaw, Walter E Oliu 5. Survivor's Guide To Technical Writing: David Ingre 6. Writing For The Information Age: Bruce Ross-Larson 7. Technical Writer’s Handbook: Writing With Style and Clarity: Matt Young

SEMESTER VI: ELECTIVE II: MASS MEDIA RESEARCH

Theory: 3 Hours/week Marks: 70 Practical: 2 Hours/week CIA : 30 Practical: 50

Unit I: Introduction to Research 15 hours

 Basic Concepts, Meaning  Definition & types of research  Research Procedure  Scientific research: Elements (concepts, constructs, variables, scales and measurement)  Methods of Conducting Scientific research  Social Science Research.

Unit II: Sampling 3 hours

 Definition & types of sampling  Advantage and Disadvantage of Sampling in Media Research  Selection of the problems  Meaning and characteristics of problems

Unit III: Hypothesis 2 hours

 Meaning  Types, Testing  Need for formulating Hypotheses

Unit IV: Research approaches or design 10 hours

 Experimental Method  Field study  Case Study  Observational  Content analysis  Historical Method  Survey Method  Data Collection Techniques: Questionnaire, interview.

Unit V: Research in Media 10 hours

 Research in Print Media, Types of research in Print Media  Research in Electronic Media: Rating and Non Rating Research  Writing a research report  Ethics in research

PRACTICAL COMPONENT 26 hours

Dissertation

Reading List:

1. Berger J. 2000 Media and Communication Research Methods: An Introduction To Qualitative And Quantitative Approaches, California Sage Publication. 2. California Harper and Rachal Marcus. 2003. Research for Development, New Delhi Visitor Publication. 3. Roger D. Wimmer And Joseph R. Dominick. 2000. Mass Media Research: An Introduction, Singapore Wadsworth Publishing. 4. Rummuel R.L, 1970. Applied Factor Analysis, North western University Press, 5. Evanston Il Sarlow, C. 1994. Basic Research Methods, New Delhi, Mc Graw- Hill 6. Ralph O, Natiger And D David M, White, 1999. Introduction to Mass Communication Research, Louisiana, Louisiana State University Press. 7. Ram Ahuja. Research Methodology