UFC 234 Marketing Cheat Sheet
UFC 234 Marketing Cheat Sheet
HASHTAGS TWITTER FACEBOOK YOUTUBE #UFC234 @UFC @UFC UFC @robwhittakermma @RobertWhittakerMMA @KelvinGastelum @kgastelum170 @SpiderAnderson @spideranderson @stylebender @thelaststylebender
3 WEEKS OUT
JHP Tip: Inform your staff about UFC 234. Make sure they know you will be hosting a watch party on February 9.
Focus: UFC 234 email campaigns. Use the image and subject lines below.
Middleweight legends take over at UFC 234!
Whittaker is taking it back home on February 9!
2 WEEKS OUT
JHP Tip: Download images from the Style Guide and add a fight promotion section to your website.
Focus: Facebook event. Use the image and information below.
Make a UFC 234 event on Facebook. Invite your followers.
Inform your staff and encourage them to invite their Facebook friends.
Post any food or drink specials you’ll have during the event.
Promote giveaways.
10 DAYS OUT
JHP Tip: Make sure you’ve paid for UFC 234. Once paid, your business will show up on the JHP & UFC bar finders.
Focus: Pinned Social Media. Pin the images and posts below to the top of each platform.
#UFC234 kicks off 2019 with #UFC234 kicks off 2019 with #UFC234 kicks off 2019 with legends, champions and every- legends, champions and every- legends, champions and every- thing in between. You won’t thing in between. You won’t thing in between. You won’t want to miss this event! Call us want to miss this event! Call us want to miss this event! Call us for more info! for more info! for more info!
7 DAYS OUT
JHP Tip: Remember: The pay-per-view fights begin at 10 p.m. ET, but the prelims start at 8 p.m. ET!
Focus: Twitter. Use the post below.
Join our #UFC234 watch party Saturday, February 9. @robwhittakermma and @KelvinGaste- lum square off inside the Octagon LIVE on PPV. Watch party starts at 8 p.m. ET! 6 DAYS OUT
JHP Tip: Don’t forget your Facebook event. Keep it updated and try to create conversation.
Focus: Facebook and Twitter. Use the posts below.
The middleweight champion- The middleweight champion- Less than one week to go until ship isn’t the only thing hap- ship isn’t the only thing hap- our #UFC234 watch party! pening at #UFC234. Don’t miss pening at #UFC234. Don’t miss Don’t forget that we will be the return of @spiderander- the return of @SpiderAnder- having food & drink specials son in the co-main event! son in the co-main event! all night!
5 DAYS OUT
JHP Tip: Keep the momentum going on social media during fight week.
Focus: Facebook and Twitter. Use the images and posts below.
Make sure to get here early on Saturday, February 9 we will The pay-per-view begins at 10 Saturday night. #UFC234 starts be showing #UFC234. The PPV p.m. ET Saturday night! We at 10 p.m. ET! starts at 10 p.m. ET. Come join will have food & drink specials us! early! We are looking forward to another great night with our favorite fans.
4 DAYS OUT
JHP Tip: Remind your customers that you will be hosting a UFC 234 watch party.
Focus: Emails, Facebook and Twitter. Use the images and posts below.
Email Taglines:
Whittaker looks to defend his middleweight belt in his first fight since UFC 225 while Gastelum look to cement his place atop the 185-pound contenders.
The legendary Anderson Silva meets UFC sensation Israel Adesanya in a red-hot mid- dleweight showdown.
ICYMI: @RobertWhittaker- ICYMI: @robwhittakermma MMA returns to defend his returns to defend his title title against @kgastelum170 against @KelvinGastelum on on Feb. 9. Feb. 9. 3 DAYS OUT
JHP Tip: With three days left, social media should be your top priority in getting the word out.
Focus: Facebook, Twitter. Use the posts below.
#UFC234 is starting off the 2019 schedule #UFC234 is starting off the 2019 schedule with a heated card and our watch party will with a heated card and our watch party will be the place to be. It all goes down on Satur- be the place to be. It all goes down on Satur- day, February 9 at 10 p.m. ET. day, February 9 at 10 p.m. ET.
2 DAYS OUT
JHP Tip: With two days left, social media should be your top priority in getting the word out.
Focus: Facebook, Twitter, Instagram. Use the image and posts below.
There are only 2 days left until There are only 2 days left until There are only 2 days left until @RobertWhittakerMMA @robwhittakermma and Whittaker and Gastelum meet
and @kgastelum170 meet in @KelvinGastelum meet in the in the Octagon for the middle- the Octagon for the middle- Octagon for the middleweight weight championship at weight championship! championship! #UFC234!
1 DAY OUT
JHP Tip: With one days left, social media should be your top priority in getting the word out.
Focus: Facebook, Twitter. Use the posts below.
Tomorrow night we are hosting a huge Tomorrow night we are hosting a huge watch party for #UFC232 fans. Don’t miss watch party for #UFC232 fans. Don’t miss out! Join us at 10 p.m. ET to start the night out! Join us at 9 p.m. ET to start the night off off for the pay-per-view! for the pay-per-view!
MORNING OF
JHP Tip: You have less than 24 hours to get the word out! Don’t be shy about continuing to post.
Focus: Facebook, Twitter. Use the posts below.
It’s #UFC234 fight morning! It’s #UFC234fight morning! #UFC234 is tonight! We can’t Don’t forget to join us tonight Don’t forget to join us tonight wait to see all of our favorite at 10 p.m. ET for a fun-filled at 10 p.m. ET for a fun-filled fans in the house! Call us di- night of fights! night of fights! rectly if you have any ques- tions about the watch party. XXX-XXX-XXXX AFTERNOON OF
JHP Tip: This is your last push before fans head out for the fights. It’s not too late to catch their attention.
Focus: Facebook, Twitter. Use the posts below.
#UFC234 PPV starts at 10 p.m. ET, but start #UFC234 PPV starts at 10 p.m. ET, but start
your night off early with us. Come in & find a your night off early with us. Come in & find a spot before crowd begins to form! spot before crowd begins to form!
EVENING OF
JHP Tip: This is your last push before fans head out for the fights. It’s not too late to catch their attention.
Focus: Facebook, Twitter. Use the posts below.
Our watch party is starting with the under- Our watch party is starting with the under-
card fights for #UFC234. Get here before 10 card fights for #UFC234.Get here before 10 p.m. ET! p.m. ET!
* Use your Snapchat and Instagram stories to show UFC fans following you that your bar is packed on fight night by scanning the crowd. POST EVENT
JHP Tip: Start prepping for your next event.
Focus: Facebook, Twitter, Instagram. Use your photos from UFC 234 and use #JHPUFC.
#JHPUFC #UFC234 was a great #JHPUFC #UFC234 was a great #JHPUFC #UFC234 was a great success! We are already look- success! We are already look- success! We are already look- ing forward to the next PPV! ing forward to the next PPV! ing forward to the next PPV!
*Use your bar photo here* *Use your bar photo here* *Use your bar photo here*
QUESTIONS?
Email: [email protected] Call: 1-800-557-4263