2009 AMERICAN INTERNATIONAL TOY FAIR RELEASE
JAKKS PACIFIC KNOCKS OUT THE COMPETITION WITH THE ULTIMATE FIGHTING CHAMPIONSHIP® ACTION FIGURES
Malibu, CA – February 15, 2009 – Leading U.S. toy and action figure maker JAKKS Pacific Inc. (Nasdaq: JAKK) has teamed up with the world’s fastest growing sports organization, The Ultimate Fighting Championship® (UFC®), to deliver the most complete, authentic line of MMA action figures and toys on the market! JAKKS’ full line of UFC toys is expected to include deluxe articulated figures, Octagon™ playsets, role play items and collectible action figures based on other UFC-owned leagues such as PRIDE® and World Extreme Cagefighting® (WEC®). Now fans can collect their favorite UFC, PRIDE and WEC fighters from the past and present.
Owned and operated by Zuffa, LLC, over the past 15 years the UFC has grown to be the world’s number one fight organization and continues to astound audiences with every event. In 2007 and 2008, the UFC produced seven of the top 10 Pay-Per-View events, making it a true powerhouse of sport. With a cable television deal and expansion into Canada, Europe and new markets within the United States, the UFC has experienced a remarkable surge in popularity. UFC is the world’s largest pay-per-view content provider, and programming can be seen on Spike TV weekly as well as over 100 other countries and territories worldwide in 17 different languages.
From Brock Lesnar, Chuck Liddell and Anderson Silva, to Forrest Griffin, Rampage Jackson and UFC legend Royce Gracie, the new line of JAKKS™ UFC action figures and toys will celebrate some of the most popular fighters in UFC history.
UFC Fall 2009 lineup from JAKKS is expected to include:
UFC Deluxe Figures feature 29 points of articulation to recreate the most dramatic MMA moves. JAKKS expects to ship new waves every other month, each featuring at least eight different fighters, as well as exclusive assortments available at different mass retailers nationwide – Collect them all! A replica fight poster from each event will also be included with each purchase. Ages 8+, Suggested Retail Price $9.99
The Octagon is where all the action happens! JAKKS’ 14” Basic UFC Octagon playset features hinged “play-doors” for easy access and is the perfect place for kids to battle and recreate their favorite fight moments. Ages 8+, Suggested Retail Price $19.99
A must-have for UFC’s top fans and collectors, the Official Scale Deluxe UFC Octagon playset is a huge, 30”, authentic 1:1 size in scale to the Deluxe UFC action figures! This Ultimate Octagon playset features more than 40 unique pieces, vinyl padded posts, removable foam-polymer mat and cage pieces for battle access. Ages 8+, Suggested Retail Price $99.99
Play like a true champion with your very own collection of UFC Championship Belts. These authentic, wearable replica belts for UFC, Pride, and WEC are the only ones on the market that fit adults and kids.
Show your UFC spirit by creating your own wall of champions like the real fighters do! Ages 8+, Suggested Retail Price $11.99
About the Ultimate Fighting Championship The Ultimate Fighting Championship is the world’s leading professional mixed martial arts organization and offers the premier series of MMA sports events. Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC produces over twelve live pay-per-view events annually that are distributed residentially through North American cable and satellite providers including iNDEMAND Networks, DIRECTV®, DISH Network®, TVN® Entertainment, Shaw Pay-Per-View, Bell ExpressVU®, Viewers Choice, SaskTel Max™ and via the Internet worldwide on Yahoo!® Sports, and commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. In addition to its North American distribution, UFC programming is distributed in over 100 countries and territories throughout the world. For more information, or current UFC fight news, visit ufc.com or uk.ufc.com or ufcespanol.com.
Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa™, The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, trademarks, trade dress or service marks owned exclusively by Zuffa, LLC in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC or other respective owners.
About JAKKS Pacific, Inc. JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular children's toy licenses in the world. JAKKS’ diverse portfolio includes Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories, sold under various proprietary brands including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JAKKS Pets™, EyeClops®, Plug It In & Play TV Games™, Girl Gourmet™, Kids Only®, Tollytots® and Disguise. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Disney, Nickelodeon, Warner Bros., World Wrestling Entertainment, Ultimate Fighting Championship, Graco and Cabbage Patch Kids. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakks.com.
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This press release may contain forward–looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. © JAKKS Pacific, Inc. All Rights Reserved.
© 2009 JAKKS Pacific, Inc. All Rights Reserved.
CONTACT: Melissa Goldstein Anne-Marie Feliciano JAKKS Pacific, Inc. JAKKS Pacific, Inc. (310) 455-6226 (310) 455-6245 [email protected] [email protected]