Why I Farm
American Egg Board 2015 American Egg Board
CHALLENGE Egg Farmers are as good and wholesome as the eggs that consumers eat for breakfast – and the knowledge and stories egg farmers share are both healthy and hearty. The American Egg Farmers sought to humanize the farmers and the business of egg farming, educating consumers on nutrition, sustainability, and personifying an industry beyond the industrial barn.
SOLUTION Tribune Media produced a series of Egg Producer videos covering a variety of topics and stories in a long-form interview format and in post-production was able to capture more than on-air spots but also a comprehensive “Egg Films” series. The series aired across digital platforms, maximizing views via a Mashable YouTube extension, and was further spread to local station websites as in-unit video. This cross platform campaign delivered positive internal and external buzz as Tribune served as its multi-dimensional solution focused resource.
TIMING: Q3/Q4 2015 Broadcast, Digital, and Mashable Creative
Dick Patmos
Click to view online Broadcast, Digital, and Mashable Creative
Paul Sauder
Click to view online Broadcast, Digital, and Mashable Creative
Bob Krouse
Click to view online On-Air Media Summary
Market Total # of Units Est A18+ Imps Total Units Delivered A18+ Imps Delivered Chicago (WGN) 16 1,301,000 23 1,467,000 Dallas (KDAF) 17 320,000 17 350,000 Houston (KIAH) 12 223,000 12 230,000 Denver (KDAF) 10 290,000 10 160,400 Cleveland (WJW) 9 508,000 9 528,000 St. Louis (KTVI) 4 88,560 4 212,600 Indianapolis (WTTV, WXIN) 20 626,000 29 936,000 Kansas City (WDAF) 17 634,000 18 644,090 Milwaukee (WITI) 21 911,000 21 953,000 Grand Rapids (WXMI) 16 255,000 16 341,000 Oklahoma City (KAUT, KFOR) 21 591,000 30 1,056,000 Memphis (WREG) 17 1,003,000 17 796,000 Des Moines (WHO) 17 510,000 17 413,700 Huntsville (WHNT) 17 455,000 17 408,300 Quad Cities (WQAD) 17 294,000 18 52,700 Fort Smith (KSFM, KXNW) 20 444,000 20 334,600
Campaign Impressions Promised: 8,453,560 Campaign Impressions Delivered: 8,883,390 103% to goal Digital – Tribune Local Station Websites Designed to take on-air exposure further into local station platforms
Campaign Impressions Promised: 3,000,000 Campaign Impressions Delivered: 3,000,106 100% to goal Digital – Mashable YouTube Lift Designed to increase exposure on a digital lifestyle platform
Campaign Impressions Promised: 1,000,000 Campaign Impressions Delivered: 1,251,023 125% to goal Above and Beyond Social and campaign teaser video
Teaser Dooyema
Klempf Oldencamp Campaign Summary
Campaign Impressions Promised 12,453,560 Campaign Impressions Delivered 13,134,519 104% to goal
Thank You for an egg-ceptional campaign...
Tribune Media looks forward to working with American Egg Board again! Contact Information
Teresa Rix VP, Group Sales & Marketing 312-222-7825 [email protected]
Lecia Burns Manager, Marketing 312-222-7826 [email protected]