Your Success Our Story
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For business. For growth. For life. Vol 5 04-09 10-15 16-19 20-25 26-31 Paduan Hebat Sipadan Pom TXMR Sdn. Bhd. Rakan Ternak Dayang Salhah (S) Sdn. Bhd. Pom Resort & Enterprise Food Industries Tours Sdn. Bhd. Sdn. Bhd. YOUR SUCCESS OUR STORY Contents 04 Paduan Hebat (S) Sdn. Bhd. 10 Sipadan Pom Pom Resort & Tours Sdn. Bhd. 19 TXMR Sdn. Bhd. 20 Rakan Ternak Enterprise 26 Dayang Salhah Food Industries Sdn. Bhd. Editorial Team Advisor Published By www.smebank.com.my Datuk Mohd Radzif Mohd Yunus Executive Editor Khairil Anuar Mohammad Anuar Small Medium Enterprise Development Editor Bank Malaysia Berhad (49572-H) Abdul Latiff Puteh Menara SME Bank Jalan Sultan Ismail Photographer 50250 Kuala Lumpur Wan Badaru Sukry Wan Abdullah Tel: +603 2615 2020 Contributors Fax: +603 2698 1748 Saripah Radziah Sayed Hamid Call Centre : 1800 88 3131 Raja Sharizat Raja Redzwa Norsalwa Zakaria 02 We have rolled out a few programmes to propel the SMEs into the global market, improve our service delivery and deepen our customer engagement, in tandem with the Government’s move to make 2017 as the Start-up and SMEs Promotion Year. Datuk Mohd Radzif Mohd Yunus 03 FOREWORD As a one-stop financing and business development We reached a new milestone recently when the Bank’s centre for SMEs in the country, SME Bank takes SME initiatives and its unique value proposition of ‘Beyond great pride in its strategic schemes, programmes Financing’ model have been recognised internationally and technology utilisation to accelerate the growth as the Bank became the first Development Financial of the SME sector. Institution in Malaysia and ASEAN to be a member of The Montreal Group or TMG, an exclusive global forum for We have rolled out a few programmes to propel the state-owned development banks focusing on assisting SMEs into the global market, improve our service micro, small and medium-sized enterprises. SME Bank’s delivery and deepen our customer engagement, in membership in TMG will benefit SMEs in Malaysia greatly tandem with the Government’s move to make 2017 as because the Bank now has access to best practices the Start-up and SMEs Promotion Year. on various areas, international standards and TMG’s research databases, as well as greater understanding of We have introduced the i-SMART Programme the international market for SMEs. (SME Bank Upward Migration and Acceleration Programme), with a RM60 million fund allocation to This edition of INFRONT features five home-grown nurture eligible entrepreneurs to go global through SMEs in different sectors that have overcome various effective financial management, capacity building obstacles, built their competitive edge and are utilising and facilitation assistance. IT and social media to reach out to existing and potential customers in a borderless world. We continue to build on our success in digitization of financial services to improve our delivery. We have In the current challenging economic conditions such as launched ‘Book Your Banker’ (BYB) online registration the weakening of the ringgit and the increasing cost of to facilitate financing applications as well as an online doing business, SMEs have to be nimble to keep cost gateway that can determine the eligibility of contractors down, pursue and respond to opportunities, adapt to and vendors interested in the Pan Borneo Project in the changing customer needs and ride out the tough Sabah and Sarawak. These are in addition to our Mobile times. Remember, every cloud has a silver lining and Application introduced in 2015, which currently has over difficult times always lead to better days. 3,600 downloads and 4SME, the customer engagement mobile application that we launched last year. Thank you and wassalam. Our efforts in supporting SMEs go beyond financing where we conduct customer engagement activities such as XCESS, Outreach Programme and Customer Open Day. These programmes provide opportunities for Datuk Mohd Radzif Mohd Yunus Group Managing Director entrepreneurs to interact directly with us and explore SME Bank Group ways to expand their businesses. 04 PADUANHebat (S) SDN. BHD. 715402-K Customer of SME Bank since 2007 Eliza Goh Giok Yee Director of Paduan Hebat (S) Sdn. Bhd. 05 RIDING THE INTERNET to promote hotels’ services and WAVE FOR BUSINESS packages, while at the same time, it allows guests to share their reviews GROWTH about particular hotels. The Internet and social media like As one of the players in Sabah’s Previously, Zara’s Boutique Hotel, Facebook and hospitality industry, Paduan Hebat which opened its doors in 2011 in (S) Sdn. Bhd. the owner of Zara’s Kota Kinabalu, relied heavily on Instagram are the Boutique Hotel, has benefitted leverage for Zara’s reservations through telephone. The from the advent of information packages offered to hotel guests Boutique Hotel, to technology and social media in were also less attractive. But now grow business and promoting its hotel to customers, Zara’s Boutique Hotel is riding on the attract guests from getting reservations, building its rise of social media, mobile internet Malaysia as well as reputation and strengthening its and proliferation of smartphones position in the industry. The Internet abroad. to reach out to a greater number and social media like Facebook and of potential customers and engage Instagram are the leverage for Zara’s existing customers effectively. The Boutique Hotel, to grow business social media has facilitated the and attract guests from Malaysia hotel management to attract new as well as abroad. Facebook, for customers and maintain repeat instance, is a popular platform customers. 06 Zara’s Boutique Hotel Director, Eliza The hotel also does a lot of charity Goh Giok Yee said the website of work which in turn, generates Zara’s Boutique has been improved, positive publicity to the hotel. Zara’s Boutique thus enabling online booking. Having Nestled in Harbour City Complex Hotel is now an online booking system allows at Sembulan, Zara's Boutique Hotel targeting customers to reserve hotel rooms is located along Jalan Coastal customers from outside the business hours, or at any Highway that leads to Kota Kinabalu various sectors other time. That is why it is essential International Airport. It is within for hotels to have an online booking a 15-minute walk to Sabah State including the service which is well-designed Mosque and Plaza Wawasan, and government and mobile-friendly with a simple not far from Likas Stadium, Sutera and corporate interface. To further increase room Harbour and Double Six Monument. sectors as well occupancy at its boutique hotel, It is also near Sabah Museum and as travel agents. Zara’s Boutique Hotel has also come Tanjung Aru by car. out with attractive packages for the guests. Zara’s Boutique Hotel is now The hotel offers 118 comfortable targeting customers from various rooms equipped with modern sectors including the government amenities that include air- and corporate sectors as well as conditioning, attached bathrooms travel agents. The packages offered with hot shower, LCD television with by the hotel are tailored to tourism satellite channels and complimentary activities. wifi access. It also has conference 07 facilities, a business centre, tour/ticket assistance as well as express check-in and check-out. There are currently 40 employees working for the company. Eliza said Zara’s Boutique Hotel recognises their hard-work and efforts where every month, an “Employee of the Month” will be announced. To further motivate the staff, the company also gives bonuses to them. There is also a “service point” system, which is a form of reward system that acts as an incentive for the staff to work harder, provide better services and show more initiatives. Interestingly, all the company’s employees are female. Eliza strongly believes that women should be empowered economically so that they can contribute to the improvement of family lives and provision of good education for the children. Asked to describe her leadership style, Eliza said she practises responsible, trustworthy and honest leadership. For her, a leader should be someone who is willing to sacrifice, cares about the people and is well-liked by the people. Eliza has recently been awarded with the Outstanding Woman Award by the Federation of Chinese Associations Sabah (FCAS) Women Bureau. This is a testimony of her enterprising spirit, innovation and unrelenting efforts in building her hotel business. Eliza encountered various challenges in building the hotel business, which test one’s strength and ability. Lack of capital or funding is the main challenge faced by entrepreneurs, followed by competition from other hotels. She said capital investment is essential for business sustainability as well as to ensure the smooth running of the business according to the business plan. To overcome these challenges, Eliza said one had to have a strong character and integrity, while at the same time, one needs to acquire knowledge. A great deal of patience and sincerity are also needed in managing a business. Zara’s Boutique Hotel received financial support from SME Bank in 2007 in terms of business financing facility. The facility was used for renovation, working capital and purchase of building. As an entrepreneur, Eliza has received a string of recognitions. In 2015, she was awarded with an Entrepreneur Excellence Award at the 14th Asia Pacific Entrepreneur Excellence Award. A year earlier in 2014, she received a Sabah Chinese Woman Award, while in 2012, she was accorded with the State Level Excellence Woman Award. In 2000, Eliza received Sabah Young Manager Award. On her advice to young entrepreneurs, Eliza said, “Young entrepreneurs should be consistent in any business venture. They should be ready to sacrifice and 08 09 In 2015, she was awarded with an Entrepreneur Excellence Award at the 14th Asia Pacific Entrepreneur Excellence Award.