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Annualrepeng II.Pdf
ANNUAL REPORT – 2007-2008 For about six decades the Directorate of Advertising and on key national sectors. Visual Publicity (DAVP) has been the primary multi-media advertising agency for the Govt. of India. It caters to the Important Activities communication needs of almost all Central ministries/ During the year, the important activities of DAVP departments and autonomous bodies and provides them included:- a single window cost effective service. It informs and educates the people, both rural and urban, about the (i) Announcement of New Advertisement Policy for nd Government’s policies and programmes and motivates print media effective from 2 October, 2007. them to participate in development activities, through the (ii) Designing and running a unique mobile train medium of advertising in press, electronic media, exhibition called ‘Azadi Express’, displaying 150 exhibitions and outdoor publicity tools. years of India’s history – from the first war of Independence in 1857 to present. DAVP reaches out to the people through different means of communication such as press advertisements, print (iii) Multi-media publicity campaign on Bharat Nirman. material, audio-visual programmes, outdoor publicity and (iv) A special table calendar to pay tribute to the exhibitions. Some of the major thrust areas of DAVP’s freedom fighters on the occasion of 150 years of advertising and publicity are national integration and India’s first war of Independence. communal harmony, rural development programmes, (v) Multimedia publicity campaign on Minority Rights health and family welfare, AIDS awareness, empowerment & special programme on Minority Development. of women, upliftment of girl child, consumer awareness, literacy, employment generation, income tax, defence, DAVP continued to digitalize its operations. -
People's Experience Towards Divyabhaskar Newspaper in Surat
Volume : 2 | Issue : 2 | february 2013 ISSN - 2250-1991 Research Paper Management People’s Experience Towards Divyabhaskar Newspaper in Surat City *Jigna Solanki * * B-21, Haridhan Society, Cross Road, Amroli-394107, Surat, Gujarat,India. ABSTRACT ‘Newspapers have always been a source of information and news for all the ages. The new media has expanded the horizons for news and information gatherers, but the focus of this study remainsNewspaper. This survey is designed to find out about divyabhaskar Newspapers liking. With reading news paper of divyabhaskar people are satisfied or not and what they want from the Newspaper. NewspapersAs carry vital information that are not available on any other information sources, therefore in this paper it will find out what are theople pe ‘s preference of getting news details Newspapers of other information sources. In this paper it will also try to find out the impact ofese th divyabhaskar Newspaper readership. Keywords: Newspapers, readership, media Introduction: tion in urban areas read English-language newspapers, com- The Industry Printing is a process for reproducing text and pared to a readership of only 0.3% of the population in the image, typically with ink on paper using a printing press. It is rural areas. often carried out as a large-scale industrial process, and is an essential part of publishing and transaction printing. There are two basic sources of revenue for the newspapers: 1. Advertising: Indian print media is one of the largest print media in the The bonus of making a profit after all costs- is on the ad world. The history of it started in 1780, with the publication of vertising revenue. -
Indian Readership Survey 2019 Q4
INDIAN READERSHIP SURVEY 2019 Q4 DATE : 08th May 2020 INDIA’S GROWTH STORY HEADLINES Better NCCS profile and growth in electrification across country. More gas stoves and toilets - indicating better living standards in rural Education parameters improving - lowering of illiteracy and more graduates+ in the country Consumers are better equipped, more connected and more informed A rapidly evolving media landscape with multi-media adoption seen across consumer strata Internet continues its surge. More number of internet users (Last 1 month) in rural now then urban HEADLINES Radio listenership is growing. TV viewing too showing growth even on a very big base Newspaper readership however, is on a slow decline and is a trend seen across Hindi, English and Regional languages KEY SNAPSHOT NCCS ABC IS GROWING - SHARPEST GROWTH IN NCCS A OVER THE LAST 2 YEARS ‘14 ‘17 ‘19 21% NCCS ABC 47% 59% 69% NCCS DE 53% 41% 31% 24% 28% Figs. in % ELECTRIFICATION HAS IMPROVED OVER THE YEARS - UP 4% IN THE LAST 2 YEARS All India All India All India 84% 93% 97% 2014 2017 2019 <90% 90%-94% 95%-99% >99.5% Figs. in % PREMIUM DURABLE & ASSET OWNERSHIP IS INCREASING % of household All India Urban Rural having Durables 2014 2017 2019 2017 2019 2017 2019 Air 2 4 5 9 12 1 1 Conditioner Refrigerator 22 29 34 52 57 17 22 Washing 9 12 14 25 30 4 6 Machine Two Wheeler 24 35 43 46 52 29 39 Four Wheeler 5 5 6 10 10 2 3 Figs. in % ...AND SO IS THE GROWTH IN RURAL % of household Rural having 2017 2019 Tractor 3.1 3.8 Generator 0.6 0.7 Pump set 8.4 9.8 Tubewell 8.4 11.9 Gas Stove 54.8 77.2 Electricity 90.3 96.3 Connection Presence of Toilet 47.5 61.1 Figs. -
Himanshi Advertising
Himanshi Advertising https://www.indiamart.com/company/1425025/ News paper advertising agency ad booking centre for all newspaper in all india. All type of advertisement. Also offering consultancy services we can supply you manpower from bottom to top, live in any sector in all india as per your requirement. About Us Founded in 2007,Himanshi Advertising, located in Mumbai,India, is basically an advertising agency providing advertising services for newspapers in India. We offer advices for substantial benefits in your advertising budgets in all India,with our experience-planning. We help you advertise in any publication in India. We work with all publications as advertising agents Agents booking ads in local and regional newspapers in India. Advertisement Booking Centre:- Book your ad @ ur doorstep No Extra Charges, Discount +scheme Available. English Dailies:- Times of India ,Hindustan Times ,Mid Day,Mirror,Maharashtra Times Deccan Chronicle ,The Hindu ,Deccan Herald ,The Indian Express ,The New Indian Express ,The Telegraph ,The Statesman ,Free Press ,Bombay Samachar ,DNA . Economic Times ,Business Line ,Business Standard ,Financial Express ,Etc. Hindi Dailies:- Hindustan ,Dainik Bhaskar Dainik Jagran ,Amar Ujala ,Rajasthan Patrika Punjab Kesari, ,Navbharat Times ,Rashtriya Sahara Gujarati Dailies:- Gujarat Samachar ,Divya Bhaskar ,Sandesh,etc Marathi Dailies: Lokmat ,Loksatta Yashobhoomi ,sakal ,etc Kannada Dailies,Malayalam Dailies, Telugu Dailies ,Tamil Dailies Urdu Dailies ,Bengali Dailies & Etc TYPE OF ADVERTISEMENT:- Display Ads -