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New Distributor Partner Announced! EDITION 1 / VOLUME 1 Valvoline Oil A/S sponsors Team Suzuki Norway Carl Berthelsen Hockenhiem, Germany Photo by Nico Schneider New Distributor Partner Announced! Prista Oil Group named official Special Valvoline® products distributor Announcement in Central and Eastern Europe New package sizes for SynPower® FE News Flash survey SAE 5W-30 + results revealed New Valvoline Marketing Tools! News Flash survey results ....................... 2 Prista Oil Group named official Valvoline products distributor in Central and Eastern Europe .................... 2 Team Suzuki Norway sponsored by Valvoline Oil A/S Winners of dealer competition attend race in style ................................. 3 on the cover Attribute more easily in order Valvoline® ATF type F/A .......................... 4 to ipsumsa ndreet volorercip elit and also more. Motorcycle oil has a tough job to do ....... 5 3 Find specs in seconds with Photo by Nico Schneider Equipment World Online Guide ............... 5 Anders Grøndal WRC team achieves perfect score in 2009 Hill Climb Championship .............................. 6 Valvoline has a new partner in Turkmenistan ......................................... 7 A philosophical look at training ............... 8 “Brainshark” online tool focuses on Tectyl® product line ........................... 8 New package sizes for 6 SynPower FE SAE 5W-30 ...................... 9 Shanghai General Motors honors Valvoline ....................................10 Valvoline Australia - Power Partners .......10 Valvoline new marketing tools can help drive sales ......................................13 News Flash Survey Results Since its introduction in December The results indicate that you 2006, the News Flash newsletter are active readers of the has provided monthly updates on publication - an overwhelming the latest information from Valvoline. 94% read the newsletter. Based on As our business has evolved, so additional feedback, News Flash has has News Flash. been renamed Valvoline Insight and designed to cover more of the We recently asked for your input on topics you requested. It will also how News Flash could be improved. be provided bi-monthly. results indicate that you Although the name and layout may have changed, the information are active readers of the provided will continue to be valuable “publication - an overwhelming to you and your business. With that, we would like to welcome to the first 94% read the newsletter . issue of – Valvoline Insight! Prista Oil Group Named Official Valvoline Products Distributor In Central And Eastern Europe ffective October 1, 2009, Prista products and services to automotive EOil Group became an authorized workshops, fleet owners, industrial and distributor for the complete line of retail customers in the region.” Valvoline high-performance lubricants, “It is a privilege and honor for us automotive chemicals and car care to partner with Valvoline, the oldest products. Prista will supply customers lubricant brand in the world,” said in Albania, Bosnia and Herzegovina, Plamen Bobokov, CEO of Prista Bulgaria, Czech Republic, Croatia, Oil Group. “I truly believe such Hungary, Kosovo, Macedonia, cooperation, which combines the Montenegro, Romania, Serbia, industry experience and technical Slovak Republic and Slovenia. knowledge of Valvoline with the energy “This agreement represents a and youth of the fast-growing Prista major step forward in improving our Oil organization, will directly contribute supply and delivery capabilities for to a high quality of service and customers in this fast-growth market,” excellent relationships with our says Dean Doza, vice president partners. I am very confident in this and general manager of Valvoline opportunity to bring added value for for Europe, Middle East and Africa the customers of Prista and Valvoline (EMEA). “Through Prista’s experience in Central and Eastern Europe and, and logistics network in CEE, we can at the same time, to secure the assure the continued availability of companies’ growth in the region.” our comprehensive range of Valvoline 2 Team Suzuki* Norway Sponsored By Photo by Nico Schneider Valvoline Oil A/S Winners Of Dealer Competition Attend Race In Style Hockenheim, Germany. Elverum from Leeres This championship Motorsport AS (right) is one of the toughest represent two of the road-racing series in largest Valvoline dealers Europe, with many in Norway. The two factory teams and former men had no experience world championship with motorcycle racing riders participating. except for many hours watching television. The winners of the Norwegian Valvoline This season has not dealer competition been good for the team Photo by Nico Schneider traveled to Hockenheim since Carl Berthelsen for the race. fell ill two weeks before the season started in eam Suzuki* Norway These lucky attendees April. As a result, every was in action for are pictured above T race weekend has the last time this year with top racing team been a “test” with no on September 14 in rider Carl Berthelsen possibility of taking the the IDM (Internationale (left). Eivind Rødland podium in the Norwegian Deutsche Motorrad- from Motor-Teknikk AS championship or a top meisterschaft) in (middle) and Øyvind continued on page 4 3 continued from page 3 10 in the IDM – the main goal of up to a restaurant with a tremendous the competition. view high above the city. In Hockenheim, the team took part Guests had requested a visit to the in the free practice Friday, qualifying famous motorsport museum just Saturday and the first race Sunday. outside the racetrack. The museum After this, Carl had no more energy provided a trip through motorsport due to his illness and used the rest history both on two and four wheels. of the race day giving the Valvoline Valvoline’s long history of involvement winners an unforgettable day at this in motorsports was evident throughout spectacular racetrack in Germany. the museum. Photo by Nico Schneider Contest winners Rødland and The Hockenheim weekend was the Elverum got an up-close and personal last event on Team Suzuki Norway’s look at how a professional racing calender for this year. After a season team works. The two men also got filled with illness and bad luck the chance to appear before 30,000 they are feeling better spectators on the grid and feel the and looking forward excitement just before the start of to 2010. the race. The winners were treated to the best seats at the track and supreme Team Suzuki Norway Team hospitality including as much food and drink as they could consume. Even the beer barrels had some leftovers when the thirsty Vikings left the area! Saturday a trip was arranged to Heidelberg, a charming small city with many old buildings and a lot of history. They took the spectacular bergbahn ATF Type F/A Valvoline Automatic Transmission Mercury, Morgan, Saab, Toyota EU, Fluid type F/A is formulated for vehicles Volvo and many other Asian car requiring the older Ford M2C 33F and makes. Moreover, this is the only G specification. The product does product approved for use in the not contain any friction modifiers and automatic transmission and power was introduced in 1967 for automatic steering units of these cars. The use transmissions requiring specific friction of a friction modified ATF (MaxLife® characteristics. This specification was ATF, ATF Dex/Merc or ATF type D) in originally intended as filled-for-life but, such transmissions will lead to slip over time, this concept proved to in the device. More importantly, fluid require restrictions. In 1972, M2C 33G failure would deteriorate the clutch was introduced which retained the plate causing the transmission to high static friction requirements of 33F. breakdown. This product is still used in older For more information please car models including Austin Rover, contact Arie de Graaf at Daihatsu, Ford EU/USA, Hyundai, [email protected]. Landrover, Lincoln, Lotus, Mazda, 4 Motorcycle Oil Has A Tough Job To Do Driven by environmental legislation in the EU and the public demand for fuel economy, motorcycle sales in the last few years have shifted from 2-stroke to 4-stroke engines. Today, 75% of which can cause a wet clutch to stick motorcycles in Europe are 4-stroke. or slip. For excellent performance in these conditions, state-of-the-art 4T The relatively small quantity of motorcycle oil must provide improved motor oil in the sump has a big job. oxidation, thermal stability and It protects the engine, the gears and superior deposit control. the wet clutch from higher engine temperatures, higher speeds and SynPower 4T SAE 10W-40 fulfills higher power output. these requirements and meets the JASO MA specification with its clutch Motorcycle driving and operating friction test. JASO, the Japanese conditions can be very challenging, Automotive Standards Organization especially in EMEA. These difficulties revised its MA specification in 2006 include: so that this oil can now also be used • high and low outside temperatures, for the latest models of motorcycles with a catalyst. • city and highway driving, Valvoline remains on the cutting-edge • less oil and high power output, of motorcycle technology and is • poor (air) cooling and still fuel committed to meeting the category’s economy demands. high-performance demands. Oils formulated for general For more information please automotive use are not designed for contact Arie de Graaf at these demanding conditions. They [email protected]. contain a ZDDP additive system, Find Specs In Seconds With Equipment World Online Guide Now you can find construction equipment specifications in just seconds using Equipment World magazine’s online 2009-2010 Spec Guide. The interactive guide includes specs for all the latest construction equipment makes and models. With just a few simple clicks, you can view and compare detailed specifications for excavators, concrete pavers, wheel loaders and all other types of major equipment. Anytime you need a quick specification check, the place to go is www.SpecGuideOnline.com 5 WRC Team Achieves PERFECT SCORE In 2009 Hill Climb Championship Grøndal Anders . The team also achieved the “ fastest times in practice, as well as the pre-final and final races .
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