Do Social Values Influence Levels of Conservation Effort in Threatened Species? the Case of Two Australian Chats
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Do social values influence levels of conservation effort in threatened species? The case of two Australian chats G ILLIAN B. AINSWORTH,HEATHER J. ASLIN M ICHAEL A. WESTON and S TEPHEN T. GARNETT Abstract This research aims to understand why one of two McCarthy et al., ). Most research on threatened birds almost identical subspecies of the Australian yellow chat and their conservation has been ecological, and tends not Ephthianura crocea has received significantly higher levels to consider the social processes and the prevailing values of local and institutional support than the other despite of human societies that affect threatened birds. Adopting both having the same conservation status and taxonomic dis- a biocultural perspective on extinction could have positive tinctiveness, factors commonly thought to influence conser- implications for conservation practice (Ladle & Jepson, vation effort. Using a qualitative multiple case study ). Understanding human values and how they influ- approach we explored how a range of social factors, including ence conservation of threatened birds is essential if conser- stakeholder attitudes and institutional, policy and operational vation success is to be realized. aspects, might have affected conservation efforts for the two Values, ‘enduring belief[s] that a specific mode of con- taxa. Our results suggest that the conservation trajectories of duct or end-state of existence is personally or socially pref- these two subspecies have diverged since their identification erable to an opposite or converse mode of conduct or as threatened species in because of differences in the so- end-state of existence’ (Rokeach, ,p.), can be held at cial landscapes within which they persist. For one subspecies the level of individuals, groups, societies and cultures. local advocacy was kindled initially by the small number of Where values are shared across levels they are sometimes re- local endemic bird species but developed into a strong emo- ferred to as social values, ‘...sets of ideals and beliefs to tional engagement, resulting in increased local awareness, which people individually and collectively aspire and government funding, and effectiveness of conservation ac- which they desire to uphold’ (Jepson & Canney, ). tion. The other subspecies has had to compete for attention Such values are constructed, and what is regarded as the with approximately other threatened taxa occurring in its truth and as valuable may be thought of as no more than region. No individual advocate has accorded this subspecies a the currently accepted ways of understanding and appreci- high priority for action, and none of those responsible for its ating the world (Burr, ). Thus, shared knowledge, be- conservation have seen it or acknowledged an emotional at- liefs and values concerning wildlife are based on ‘a range tachment to it. Our findings confirm that initiation of conser- of assumptions about wildlife and expectations about na- vation effort is strongly tied to the social values of individuals ture’ (Hytten & Burns, ) that are specific to the social with power to take action, regardless of legislation. and cultural context in which they have been constructed. At an individual level, identity, knowledge and beliefs are Keywords Attitudes, birds, champions, conservation effort, constructed through complex processes of socialization and social construction, threatened species, values acculturation (Berger & Luckmann, ) that affect an in- dividual’s ability to conform to the expectations of the social groups to which they belong. Individuals who are involved Introduction in wildlife management are thus likely to hold a shared sub- set of the values of the society from which they are drawn. ver the last few decades substantial funding has been These may be overlain with, and sometimes in conflict with, Omade available for bird conservation, to try to reverse the values espoused by the organizations they represent. species decline and extinction trends (Garnett et al., ; Multiple stakeholders representing various sectors of society may participate in conservation strategies and may have varying importance in conservation networks GILLIAN B. AINSWORTH (Corresponding author), HEATHER J. ASLIN and STEPHEN T. GARNETT Research Institute for the Environment and Livelihoods, Charles (Jepson et al., ). Non-human factors, including species Darwin University, Northern Territory 0909, Australia or devices such as IUCN Red Lists, can also contribute sig- E-mail [email protected] nificantly (Jepson et al., ). MICHAEL A. WESTON School of Life and Environmental Sciences, Faculty of Within Australia, national (Commonwealth), state and Science, Engineering and the Built Environment, Deakin University, Melbourne, Australia territory governments have legislative responsibility for pro- Received January . Revision requested February . tection of the environment. Usually one department in each Accepted April . First published online September . jurisdiction has primary responsibility for the environment. Oryx, 2016, 50(4), 636–645 © 2015 Fauna & Flora International doi:10.1017/S0030605315000538 Downloaded from https://www.cambridge.org/core. IP address: 170.106.202.126, on 25 Sep 2021 at 00:52:05, subject to the Cambridge Core terms of use, available at https://www.cambridge.org/core/terms. https://doi.org/10.1017/S0030605315000538 Social values and conservation effort 637 Within such departments, responsibility for decisions about the task relative to need and the outcome of that funding. threatened species often falls to individual managers, some We ask how the values of key stakeholders involved with of whom may be experts in the field. For threatened wildlife, the conservation of two closely related threatened birds such experts are usually biologists and, partly as a result, the have affected their conservation management. This work, issues are typically framed in ecological terms rather than part of a growing body of social research on ‘what motivates being seen as social problems, although this is changing. people to engage in activities that harm or promote the con- Beyond government scientists, other stakeholder groups servation of biodiversity’ (Sandbrook et al., ), aims to involved in conserving threatened species include the pri- understand why one of the study subspecies has received vate sector, representing business and industry that may high levels of local and institutional support while the be affected by conservation efforts, and environmental other has had very little, despite both having similar conser- NGOs, which advocate for, or otherwise facilitate, conserva- vation status and taxonomic distinctiveness, factors com- tion effort. In Australia as in many other countries, birds are monly thought to influence conservation effort (Restani & often highly valued by society (Zander et al., ) and have Marzluff, ; Garnett et al., ). Understanding the unsolicited political power held for them in trust by interest values of people influential in making decisions and imple- groups (Czech et al., ) such as BirdLife Australia, which menting conservation measures for these threatened birds may in part advocate values that are shared by wider society. can help drive more effective conservation action in the fu- Directing and maintaining the public’s attention to threa- ture, as in other fields (Carlos et al., ). tened species typically falls to organizations such as BirdLife Australia. In each case the values of the individuals and organizations in these sectors are likely to influence out- Methods comes for threatened species conservation. Whereas the wider public, who may be expected either to This research drew predominantly from the discipline of finance a strategy via government spending or otherwise tol- social psychology, the theory of social constructionism erate the restrictions that are frequently associated with con- and the human dimensions of wildlife research. Using a servation interventions (Hunter & Rinner, ), are also qualitative multiple case study approach (Yin, )weex- stakeholders, individual members of the public who become plored how a range of social factors, including stakeholder involved in conservation are commonly associated with one attitudes and institutional, policy and operational of the stakeholder groups already mentioned. aspects may affect conservation efforts for threatened Decisions about setting funding priorities for threatened bird taxa. We focused on two Endangered subspecies of a species are generally made by experts, and conservation re- small (c. g) endemic Australian passerine: the Alligator search often focuses on threatened species listed in legisla- Rivers yellow chat Epthianura crocea tunneyi and the tion rather than on common or non-threatened species, and Capricorn yellow chat Epthianura crocea macgregori. on mammals and birds rather than plants and invertebrates This matched pair was selected because the taxa had con- (Seddon et al., ; Trimble & Van Aarde, ). Certain trasting societal support (e.g. funding, recovery plans, re- types of biodiversity tend to attract disproportionate covery actions, voluntary actions) despite being similar amounts of public attention, such as tigers Panthera tigris in biology and appearance, thus controlling for the influ- and elephants (Elephantidae spp.; Smith et al., ), or a ence of aesthetic or behavioural attributes of a taxon that species may develop a high public profile as a result of might have masked other social drivers of