2020 CALENDAR 2020 CALENDAR

It all starts here.

This is your year: we can feel it. Last year, thousands of beauty professionals just like you downloaded our calendar to map out their sales and marketing campaigns and grow their careers. Now, it's your turn.

Whatever your goal, whether you're looking to fill your book solid, open a business, or simply make some extra money, this calendar can help you achieve it. Each month we list important marketing holidays, U.S. holidays, and industry events so that you can plan your sales campaigns or check out an industry conference. We also share a #MiladyProTip every month, which gives solutions to everyday problems (like how to have the "cost" conversation with clients).

We hope you find this calendar helpful! If you need any extra advice, marketing ideas, or continuing education throughout the year, check out our website at www.miladypro.com.

Happy planning! xo MiladyPro

Marketing Holidays U.S. Holidays Events december2019 MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY

1 2 3 4 5 6 7 National Pearl Harbor Remembrance Day

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28 Eve Christmas Starts Starts

29 30 31 New Year's Eve

#MiladyProTips Events Taking time off during the holidays can be stressful. National Pearl Harbor Remembrance Day ...... 12/7 Use these techniques to make everything stress free: Hanukkah...... 12/23-12/31 https://mldy.pro/dec2019 ...... 12/24 Christmas...... 12/25 Kwanzaa...... 12/26-1/1 New Year's Eve...... 12/31 january SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

1 2 3 4 New Year's Day

5 6 7 8 9 10 11 National Winter Skin Relief Day

12 13 14 15 16 17 18

19 20 21 22 23 24 25 Martin Luther NAHA King Jr. Day

26 27 28 29 30 31 National Have Fun at Work Day

#MiladyProTips Events This year set more goals than resolutions. Don’t know the New Year’s Day...... 1/1 difference? This online class will walk you through the basics. National Winter Skin Relief Day...... 1/8 https://mldy.pro/MProCalJan20 Martin Luther King Jr. Day...... 1/20 NAHA...... 1/25 National Have Fun at Work Day...... 1/28 february SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

1

2 3 4 5 6 7 8

9 10 11 12 13 14 15 Valentine's Day

16 17 18 19 20 21 22 Presidents' Day National Lash Day

23 24 25 26 27 28 29

#MiladyProTips Events Sometimes a career change can help you reach your Groundhog Day ...... 2/2 goals faster. Use this beauty career quiz to browse new Valentine's Day ...... 2/14 roles and take your career to the next level. Presidents' Day ...... 2/17 https://mldy.pro/MProCalFeb20 National Lash Day...... 2/19 Lunar New Year...... 2/25 march SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

1 2 3 4 5 6 7 Small Business National Week Employee Appreciation Day

8 9 10 11 12 13 14 IBS NYC Starts IECSC NYC Starts Daylight Savings

15 16 17 18 19 20 21 St. Patrick's Day

22 23 24 25 26 27 28

29 30 31 National Mom & Pop Business Owner's Day #MiladyProTips Events Continuing education is important. With the advancement Small Business Week...... 3/1-37 of technology and unlimited resources like online classes, National Employee Appreciation Day...... 3/6 are always available for you. Int'l Beauty Show NYC...... 3/8-3/10 https://mldy.pro/MProCalMar20 Int'l Esthetics Cosmetics & Spa Conference NYC...... 3/8-3/10 Daylight Savings...... 3/8 Holi...... 3/9 St. Patrick's Day ...... 3/17 National Mom & Pop Business Owner's Day...... 3/29 april SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

1 2 3 4 April Fools' Day

5 6 7 8 9 10 11 Palm Sunday Starts

12 13 14 15 16 17 18 Tax Day

19 20 21 22 23 24 25 Orthodox Easter First Day of National Manicure & Pedicure Day

26 27 28 29 30 National Hairstylist Appreciation Day #MiladyProTips Events Perfecting your consultations can April Fools' Day...... 4/1 Orthodox Easter...... 4/19 be accomplished by focusing on a Palm Sunday...... 4/5 Earth Day...... 4/22 single skill: active listening. Here’s an Passover...... 4/8-4/16 Ramadan Starts...... 4/23 online class that can help. Good Friday ...... 4/10 Nat'l Manicure & Pedicure Day..... 4/24 https://mldy.pro/MProCalApr20 Easter...... 4/12 Nat'l Hairstylist Appreciation Day 4/30 Tax Day...... 4/15 may SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

1 2

3 4 5 6 7 8 9 Small Business Week Starts

10 11 12 13 14 15 16 Mother's Day

17 18 19 20 21 22 23 Last Day of Ramadan

24/31 25 26 27 28 29 30 Day

#MiladyProTips Events During the summer months, conflicts such as Small Business Week...... 5/3-5/10 graduations and vacations will cause your clients to Cinco De Mayo...... 5/5 cancel their appointments. Use this online class to help Mother's Day...... 5/10 you keep organized during this hectic time. Last Day of Ramadan...... 5/23 https://mldy.pro/MProCalMay20 ...... 5/25 june SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

1 2 3 4 5 6 National Nail Polish Day

7 8 9 10 11 12 13

14 15 16 17 18 19 20

21 22 23 24 25 26 27 Father's Day International Beauty Show Las Vegas Starts

28 29 30 Cosmoprof North America Starts

#MiladyProTips Events Think management might be a good fit for you or are you National Nail Polish Day...... 6/2 trying to become the best manager ever? Master one of the Flag Day...... 6/15 top skills for managers in this easy-to-follow online class. Father's Day...... 6/22 https://mldy.pro/MProCalJun20 International Beauty Show Las Vegas...... 6/23-6/25 Cosmoprof North America...... 6/30-7/2 july SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

1 2 3 4 Cosmoprof Independence North America Day Ends

5 6 7 8 9 10 11

12 13 14 15 16 17 18 Everybody Deserves a Massage Week

19 20 21 22 23 24 25

26 27 28 29 30 31

#MiladyProTips Events Referral clients come to you with an expectation to pay a Independence Day...... 7/4 certain amount of money, but what about other clients? Everybody Deserves a Massage Week ...... 7/12-7/18 Use this online course to help you prepare for that money conversation. https://mldy.pro/MProCalJul20 august SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

1

2 3 4 5 6 7 8

9 10 11 12 13 14 15

16 17 18 19 20 21 22 National Brazilian Blowout Day

23/30 24/31 25 26 27 28 29

#MiladyProTips Events You can make a great living in the beauty business if you National Brazilian Blowout Day...... 8/21 manage money wisely. Become financially savvy with the tactics outlined in this online class. https://mldy.pro/MProCalAug20 september SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

1 2 3 4 5 National Self- Care Awareness Month

6 7 8 9 10 11 12

13 14 15 16 17 18 19 World Barber Day Starts

20 21 22 23 24 25 26

27 28 29 30 Starts

#MiladyProTips Events Every new venture starts out with an idea, but it takes National Self-Care Awareness Month due diligence to turn that idea into reality. This helpful Labor Day...... 9/7 tool can guide your financial success. World Barber Day...... 9/15 https://mldy.pro/MProCalSept20 Rosh Hashanah...... 9/18-9/20 Yom Kippur...... 9/27-9/28 october SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

1 2 3 National Hair Day

4 5 6 7 8 9 10 Customer Service Week

11 12 13 14 15 16 17 National Esthetician Day

18 19 20 21 22 23 24

25 26 27 28 29 30 31 National Massage Therapy Awareness Week #MiladyProTips Events Just like any other friendship, it takes time to foster National Hair Day...... 10/1 new work relationships. Use this online class to build Customer Service Week...... 10/5-10/9 meaningful, lasting work relationships that keep things National Esthetician Day ...... 10/15 professional. National Massage Therapy Awareness Week...... 10/25-10/31 https://mldy.pro/MProCalOct20 Halloween...... 10/31 november SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

1 2 3 4 5 6 7 Daylight Savings

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28 Thanksgiving

29 30

#MiladyProTips Events If you want to improve your retail sales, you must make Daylight Savings...... 11/1 the most of all available opportunities to educate your Veterans Day...... 11/11 clients, hype the benefits, and promote the product. Diwali...... 11/14 Learn more sales and marketing basics in this easy-to- Thanksgiving...... 11/26 use online class. Black Friday...... 11/27 https://mldy.pro/MProCalNov20 december SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

1 2 3 4 5

6 7 8 9 10 11 12 National Hanukkah Pearl Harbor Starts Remembrance Day

13 14 15 16 17 18 19

20 21 22 23 24 25 26 Christmas Eve Christmas Kwanzaa Starts

27 28 29 30 31 New Year's Eve

#MiladyProTips Events Are you prepared for the holiday rush? The holiday season National Pearl Harbor Remembrance Day ...... 12/7 brings new customers to your salon via gift certificates Hanukkah...... 12/10-12/18 and holiday bundles. Use this online class to boost your Christmas Eve...... 12/24 confidence and customer service skills. Christmas...... 12/25 https://mldy.pro/MProCalDec20 Kwanzaa...... 12/26-1/1 New Year's Eve...... 12/31