Corporate Profile print owns more than a 98% equity interest in The Press () Berhad, which publishes three of Malaysia’s most recognised national newspapers: New Straits Times, BH and , as well as their respective weekend editions.

Malaysia’s Leading television Fully- Media Prima owns and operates four free-to-air television stations, which include TV3, Malaysia’s No.1 station integrated by audience share; TV9, the country’s top station dedicated to Young Fresh Mass Malays or YFMs; as well as Media and 8TV, the two leading channels for the country’s Chinese and Urban demographics. It is also home to Tonton, a free video portal. Company

Out-Of-Home Media Prima is the leading player in Malaysia’s Out-of-Home Advertising sector and is represented in the market by some of the country’s most recognised brand names in the industry: Big Tree Outdoor Sdn Bhd, Kurnia Outdoor Sdn Bhd, The Right Channel Sdn Bhd, Gotcha Sdn Bhd and UPD Sdn Bhd.

44 Media Prima Berhad Our COMPANY radio Media Prima carries three of Malaysia’s most popular youth oriented radio stations, which include Hot FM, the nation’s No.2 radio station for listeners below 25 years old, Fly FM, Malaysia’s No.2 English station for listeners below the age of 30; as well as One FM, a fast-growing station catered to the Chinese community. Its latest addition is Kool FM, launched in March 2016.

Listed on the Main Board of Bursa Malaysia, Media Prima Berhad is the country’s leading fully-integrated media digital group, with a complete repertoire of businesses media – television, print, radio, Media Prima, through its 100% owned subsidiary Media Prima out-of-home, content and Digital Sdn Bhd, maintains a digital media. robust online presence for all its media platforms and delivers compelling content through its multiple online portals. content Media Prima owns and operates Primeworks Studios Sdn Bhd, an established content production company in Malaysia with more than 5,000 hours of content output in diverse categories covering television, cinema and digital platforms every year.

annual report 2015 45 Our Milestones

1845 1988 2006 15 July 25 APRIL 6 FEBRUARY The Straits Times Journal Commerce is first TV3 is listed on the Main Board of the Kuala Lumpur Stock Hot FM begins transmitting nationwide with “Lebih Hangat published in Singapore. It is an eight-paged folio sized Exchange, the first station to be publicly traded in Malaysia. Daripada Biasa” Tagline. paper published every Thursday with circulation of less than 200 copies and sold at 10 cents each. 31 august 22 APRIL 1957 TV3 begins transmission in and Sibu, . TV9 begins broadcasting carrying the tagline “Dekat Dihati”. 1 July The Straits Times Ltd produces , the first 1991 2008 romanised Malay newspaper in the country. 25 MARCH 8 AUGUST 1972 Harian Metro, Malaysia’s first Malay daily afternoon Primeworks Studios is launched. newspaper is published. 14 October 2009 The Straits Times Press (Malaya) Berhad transfers the 1998 Malaysian newspaper business, together with its related ntv7 first comes on air on 7 April 1998 as Malaysia’s third assets and liabilities to a wholly-owned subsidiary, The New 19 JANUARY private free-to-air TV station. The station specialises in Straits Times Press (M) Sdn Bhd. This marks the birth of urban and international content and catalyses profound Radio Networks expands with the addition of one FM. the company in its current form. growth in the media industry across the country.

1973 2003 2010

To celebrate its 19th anniversary, TV3 organises the Karnival 4 April TV3 2003 Sure Heboh which travels to Bahru, 6 AUGUST , , , and Kuala Lumpur. It is Tonton, Malaysia’s premier video portal is launched. NSTP is listed on the Main Board of the Kuala Lumpur now known as Karnival Jom Heboh and is visited by an Stock Exchange. estimated 5 million people every year. 2012 1976 2004 15 SEPTEMBER 4 OCTOBER 8 JANUARY The first LED trimmed lightboxes in the country are rolled- out at the KLCC Convention Centre – KL Pavilion Elevated The first local financial newspaper, called Business Time 8TV begins operations on January 8th 2004 and transmits free Walkway. (BT) is published by Financial Publications Sdn Bhd, a to the entire West Coast of and Kuantan subsidiary of NSTP. Today, BT is part of NST. on the UHF band carrying the tagline “We Are Different”. 2013 1984 2005 27 JUNE 1 JUNE 30 DECEMBER Big Tree Outdoor launches its first synchronised digital screens in Bukit Bintang. Sistem Televisyen Malaysia Berhad is incorporated as Media Prima completed the acquisition of the highly Malaysia’s first private commercial television station. popular ntv7, strengthening its position in the lucrative Transmission starts six months ahead of schedule, making urban market. it the fastest station ever established in the East.

46 Media Prima Berhad Our COMPANY

2014 20 January 22 august 20 september NST – Permanis 5D Campaign - the scented First ever breaking news via live streaming on out- Golden Awards 2014 garners over 1.2 million newspaper was part of NST’s 5D sensory campaign of-home digital boards; related to the tragic airline viewership with a whopping 46% Chinese audience to engage its readers through sight, sound, smell, incident; at Jalan Maarof Bangsar, Kuala Lumpur. share for both its live show and Red Carpet, making touch, and taste with the launch of Wonda, a it the No.1 most-watched primetime Chinese Japanese premium ready-to-drink coffee from programme of that night across all networks. Permanis Sandilands. 1 September Media Prima Digital ranks No.1 in the Top 20 Web Properties visited from Mobile Devices in Malaysia 22 september 28 may with 1.9 million unique visitors. Project Orange Tropicana NSTP - In the week-long BH organises the first Bicara BH to provide a campaign, the pages of NST and BH were decked platform for intellectual discourse regarding business, in orange, coupled with images of the fruit, as well economic and social issues. as stories relating to juices and their benefits in Life & 5 september Times and BH2. As part of TV3’s 30th Anniversary celebration, 30 underpriviledged individuals were sent to Mekah 18 august to perform the Haj. Grand Brilliance’s feature films sweep all Top 5 29 december nominations for Best Film, Best Directing, Best Media Prima is selected as one of the few Malaysian Screenplay, Best Editing and Best Sound at the 26th companies that met the globally-recognised Malaysia Film Festival. standards for inclusion in the FTSE4Good Bursa Malaysia Index.

2015 10 APRIL 12 JUNE 23 AUGUST Big Tree Outdoor registered its CuBig Digital Series Big Tree Outdoor acquired Nu Sentral Shopping Media Prima bagged the Bronze Award in the Non- design with Perbadanan Harta Intelek Malaysia as Centre havens as part of its Big Buy advertising Traditional Annual Report – Media Category at the a significant milestone towards the digital of opportunities with a newly crafted out-of-the box 29th MerComm Annual Report Competition (The outdoor advertising. media designs in line with Nu Sentral’s image of International ARC Awards) 2015. being Urban, Fresh & Agile! 3 JUNE 1 OCTOBER Media Prima Radio Network bagged Gold 15 JUNE Media Prima expands its radio operations by and Silver awards for the Public Service Radio New Straits Times (NST) celebrated its 170th acquiring Ultra FM and Pi Mai FM radio category in Domestic Violence during Summit anniversary, launching a series of low key but broadcasting stations. Creative Awards held in the USA. highly impactful activities engaging readers and stakeholders. 21 OCTOBER 9 JUNE NSTP launched its mobile applications to enable TV3 launched Kempen Travelling Beruang to raise 22 AUGUST readers to access the contents of the latest news in funds to help child cancer patients in Malaysia Grand Brilliance’s feature film won all awards in the the NST, BH and Harian Metro newspapers. through the Travelling Beruang MAKNA Fund. film category for the movie ’Gila Baby’ at Anugerah Lawak Warna 2015 (ALW2015). 31 OCTOBER Media Prima was ranked Best Corporate Governance (Media Category) in Asia by UK-based Ethical Boardroom magazine.

annual report 2015 47 ADVERTISEMENT 48 Media Prima Berhad Our COMPANY Corporate Structure

51% 100% 100% 100% 100% Media Prima www.tonton.com.my Sistem Televisyen Ch-9 Media Metropolitan Natseven TV CJ O Shopping television Malaysia Berhad Sdn Bhd TV Sdn Bhd Sdn Bhd Sdn Bhd

98% The (Malaysia) print Berhad

100% 100% 99% 100% Max - Airplay Synchrosound Studio One Fm Radio Copyright Laureate radio Sdn Bhd Sdn Bhd Sdn Bhd Sdn Bhd

100% 100% 100% 100% 100% Big Tree Outdoor Kurnia Outdoor Gotcha Sdn Bhd The Right Channel Upd Sdn Bhd Out-Of-Home Sdn Bhd Sdn Bhd Sdn Bhd

100% 100% 100% 100% Primeworks Studios Primeworks Alternate Records The Talent Unit content Sdn Bhd Distribution Sdn Bhd Sdn Bhd Sdn Bhd

100% company brand Media Prima Digital digital media Sdn Bhd annual report 2015 49 Organisation Structure

GROUP CHAIRMAN

GROUP MANAGING DIRECTOR

CONTENT television out-of-home Print digital Chief Executive Officer networks Chief Executive Officer Chief Executive Officer media Chief Executive Officer Chief Executive Officer

TELEVISION PRINT NETWORKS Group Managing Editor Group Managing Editor, News & Current Affairs

50 Media Prima Berhad Our COMPANY

MEDIA PRIMA BOARD OF DIRECTORS GROUP CHAIRMAN'S OFFICE General Manager group CORPORATE group RISK GOVERNANCE MANAGEMENT Group General Manager Group General Manager

radio group finance INTEGRATED networks & CORPORATE marketing Chief Executive Officer SERVICES Group Chief Marketing Officer Group Chief Financial Officer Group corporate radio GROUP FINANCE planning, networks & SECRETARIAL stakeholder Group General Manager Group General Manager management & regulatory affairs GROUP Group General Manager INFormation technology Group Chief Technology Officer group human resources GROUP Group General Manager management services Group General Manager group corporate communications GROUP LEGAL Group General Manager General Manager annual report 2015 51 CNY Open House Anugerah Juara Lagu Ke 29 Flood Mission MPB held its CNY Open House for customers and other - The 29th Anugerah Juara Lagu was held at the Stadium Putra Bukit stakeholders at Sime Darby Convention Centre on 5 March More than 60 volunteers together with Hot FM’s Jalil. The prestigious annual music awards, aired live on TV3 and announcers and Briged Sukarelawan Media Prima-NSTP 2015. There was also Yee Sang which symbolises abundance, via live streaming worldwide, garnered over 6 million viewership. prosperity and vigour. members helped clean up SK Tebing Tinggi in which was affected by the flood early 2015. 2015Snapshots of

Raudhah Di Hatiku Karnival Jom Heboh TV9’s family-oriented Raudhah Di Hatiku in Kota HR Excellence Awards 2015 Bharu, Kelantan, successfully attracted over 200,000 TV3 rolled out its signature annual ground event, Karnival Media Prima was recognised as the Grand Winner at the HR Jom Heboh, in Melaka. The event was subsequently visitors. Excellence Awards 2015 for its HR and people management practices held in several locations Malaysia, attracting hundreds of and all-round growth of the business, employees, industry and nation. thousands of visitors at every location.

Pintar The one day programme consisted of motivational talks conducted by TV9 and Hot FM Anugerah Bintang Popular BH 2014 personalities, En Aminhayat Abd Rahim and En Hafizi Roslan for MPB adopted Sekolah Kebangsaan Cherating under the flagship of PINTAR School Adoption Programme. A prestigious night of recognition that is held annually to pay homage to the artistes and personalities in Malaysia’s entertainment industry.

52 Media Prima Berhad Our Strategy & Achievements

Nst National Rhb- It Right Challenge 2015 Anugerah Kecemerlangan Pendidikan 2014 Spark Awards 2015 Spell- - Big Tree Outdoor and NSTP were crowned Gold Media Prima celebrated its employees’ children who achieved good results A collaboration project between RHB Banking and Bronze category winners respectively during in the 2014 Ujian Penilaian Sekolah Rendah (UPSR), Penilaian Menengah Group and New Straits Times, this nationwide Rendah (PMR) and Sijil Pelajaran Malaysia (SPM). a regional industry awards that recognises the spelling challenge has attracted over 15,000 best of the best in the media industry. primary school students.

#30 Hari 30 Masjid During the holy month of Ramadhan, Hot FM announcers visited selected mosques for IFTAR with the local community and they shared stories, Hot Jam experiences and great moments with listeners via Instagram and Facebook. Over 18,000 people joined the Hot Jam concert held in Penang and Johor in conjunction of Hot Fiesta Muslimah BH 2015 FM’s 9th birthday. It was also as an appreciation to loyal listeners. BH organised its first Fiesta Muslimah BH aimed at creating an engagement with ardent fashionistas and Muslimah entrepreneurs.

MPB Hari Raya Open House MPB held its Hari Raya Open House for customers and other stakeholders at Hilton KL on 5 August 2015. The event provided an excellent opportunity for MPB to celebrate Hari Raya in a warm and friendly atmosphere filled with a sense of goodwill, in the company of Nst Body Makeover Challenge Th Nst 170 Anniversary Campaign external stakeholders. NST in collaboration with sports drink Gatorade organised The NST turned 170 years old with a series of celebrations that a 12-week training programme to encourage Malaysians engaged the public while thanking employees and partners. to maintain a healthy weight and promote the importance of hydration, post-exercise.

Program Jiwa Murni

Rebuilding Homes Ejen Ali Hackaton Launch of Program Jiwa Murni collaboration MPB organised a two-day hack-aton as an avenue for Media Prima joined forces with the Malaysian Armed Forces between Media Prima and MINDEF to undertake developers to create mobile game apps for the upcoming (“ATM”) to repair homes damaged during the earthquake in flood relief efforts to areas that required assistance. under the latter’s Program Jiwa Murni. animated television series Ejen Ali. annual report 2015 53 Awards and Recognition 2015 Media Prima Berhad • Commonwealth Media of The Year 2015 by The Commonwealth Businesswomen’s Network • Best Corporate Governance, Media Company, Asia, 2015, by Ethical Boardroom UK • ARC Awards International 2015 (Bronze) for Media Prima Annual Report 2014 • IP Management 2015 award by Ministry of Domestic Trade, Cooperative and Consumerism Malaysia The NSTP team with their winnings at the • Human Resources Excellence Award 2015 Malaysia Press Institute - Petronas Malaysian Journalists Awards 2014.

5. Business & Economic Reporting Award (BM) - Grand Prize - Suzianah Jiffar (BH) Media Prima The New Straits - Merit – Thaddius Unnip (BH) & Nazlie Zainul (BH) 6. Business & Economic Reporting Award (ENG) Television Times Press - Grand Prize - Roy Anthony Goh (NST) - Merit - Olivia Miwil (NST) Networks (Malaysia) Berhad 7. Journalism Award for News Stringers - Grand Prize - Ruslan Lusi (NSTP) Putra Brand Award 2015 Prime Minister's Hibiscus Award 2014 - Merit - Francis Andin (BH) & Mohd Nazllie Zainul (BH) 1. NTV7 (Bronze) 1. Environmental Journalism Award (Honourable Mention) 8. Journalism Award (Feature & News Feature) 2. TV3 (Gold) - New Straits Times - Merit - Roy Anthony Goh (NST) & Olivia Miwil (NST) 9. Entertainment Reporting Award (BM) Seoul International Drama Award Kinabalu Shell Press Awards 2015 - Merit - Poliana Ronnie Sidom (BH), Thaddius Unnip 1. NTV7 - Nominations in Best Television Drama Award 1. Environmental Journalism Award (BM) (BH) & Nazlie Zainul (BH) - Grand Prize - Suzianah Jiffar (BH) 10. Best News Photography Awards - Merit - Poliana Ronnie Sidom (BH) - Merit - Izhari Ariffin MPI+Petronas Journalism Award 2014 2. Environmental Journalism Award (ENG) 11. Best Picture Award (Environment) 1. TV9 - Anugerah Berita Video/TV Cemerlang - Merit – Olivia Miwil (NST) & Kristy Inus (NST) - Merit - Malai Rosmah Tuah & Izhari Ariffin 3. Sports Journalism Award 12. Best Photograph for New Stringers - Grand Prize - Roy Anthony Goh (NST) - Grand Prize - Ruslan Lusi - Merit - Olivia Miwil (NST) - Merit - Mohd Adam Eussoffuddin & Erdiehazuan 4. News Reporting Award (BM) Ab Wahid - Grand Prize - Junaidi Ladjana (HM) 13. Sports Photography Award Media Prima - Merit - Thaddius Unnip (BH) & Poliana Ronnie - Merit - Izhari Ariffin Radio Networks Sidom (BH) Summit International Awards 1. Domestic Violence - Pizza Delivery on One FM (Gold) 2. Second Chances on One FM (Silver) 3. Break The Silence on Fly FM (Bronze)

Anugerah Bintang Popular Berita Harian 2014 1. Recipient: Fara Fauzana (for 8 years consecutively)

Big Tree Outdoor The Spark Awards for Media Excellence 2015 1. Winning Gold for Best Media Solution – OOH 2. Winning Gold for Best Media Solution – Experiential The coveted Spark Awards won by Big Tree Outdoor. 3. Winning Silver for Best Engagement Strategy

54 Media Prima Berhad Our Strategy & Achievements

Malaysian Press Institute–Petronas Malaysian Journalists Division: Awards 2014 1. Kajai Award - Farrah Naz Karim (NST), Haris Hussain (NST), Aliza Shah Muhammad Shah (NST) PRIMEWORKS The International "Gold Panda" Awards for Documentary 2. Best International Journalism Award - Arman Ahmad 1. Selected for Official Selection: Dunia Tersembunyi - The (NST) STUDIOS Duck Race 3. Best Photo Essay Award- Osman Adnan (NST) 4. Best Public Service Journalism Award - Azrul Affandi Anugerah Meletop Era 2015 Cambodian International Film Festival Sobry (BH) & Wan Norhayati Wan Alias (BH) 1. Nominated in Drama TV Meletop: Kerana Terpaksa Aku 1. Selected: KIL 5. Best News Coverage Award - Wan Norhayati Wan Alias Relakan (BH) 2. Nominated in Filem Meletop: Sejoli, Penanggal 6. Best Photo Journalism Award - Khairull Azry Bidin (HM) 3. Program TV Meletop: Anugerah Juara Lagu ke-28 Anugerah Skrin 2015 –DRB Hicom Media Awards 2014 TV AIFFA 2015 1. Drama Rantaian Terbaik – Hidayahmu Ramadan 1. Overall Journalism Award – Shah Rul Aswari Abudullah (HM) 1. Nominated in Best Actor: Redza Minhat - KIL 2. Rancangan Bual Bicara Terbaik – Wanita Hari Ini : Best English News – Main Award : M. Hamzah 2. Nominated in Best Screenplay: Nik Amir Nik Mustapha Banduan Akhir Jamaluddin (NST), Second Place : M. Hamzah – KIL 3. Rancangan Dokumentari/Majalah Terbaik – Welcome Jamaluddin (NST) and Third Place : Zulkepli Osman To The Rail World (NSTP) World Premieres Film Festival Philippines 2015 4. Rancangan Hiburan Terbaik – The Gadabout Barber 2. Best Bahasa Malaysia News – Main Award : Shah Rul 5. Rancangan Anugerah Terbaik – Anugerah Juara Lagu Aswari Abdullah (HM) and Second Place : Mohd Pauzi 1. Selected for ASEAN Skies Category – Pekak Abdullah (HM) 29 3. Best Human Interest Photography – Main Award : Anugerah Lawak Warna 2015 6. Rancangan Realiti Terbaik – Mentor Legend: Konsert Zulkepli Osman (NSTP) and Second Place : Nazirul Akhir 1. Filem Komedi Terbaik: Gila Baby Roselan (HM Stringer) 7. videografi Terbaik – Hip-Hoppin’ Asia (The Saga 4. Best Sport News – Second Place : Mohd Rafi Mamat 2. Pelakon Komedi Lelaki Terbaik (Filem): Beto Kusyairy - Continues) (HM Stringer) Gila Baby 8. Suntingan Terbaik – The Gadabout Barber 3. Pelakon Komedi Wanita Terbaik (Filem): Nadiya Nisaa - 9. Penataan Cahaya Siaran Langsung Terbaik – Anugerah Gila Baby Anugerah Media Kelantan Juara Lagu 29 4. Lakon Layar and Skrip Komedi Terbaik (Filem): Alfie 1. Anugerah Berita Bahasa Melayu Terbaik 10. Penataan Bunyi Siaran Langsung Terbaik – Mentor – Nur Fazlina Abdul Rahim (BH) Palermo & Kabir Bhatia Legend Akhir 2. Anugerah Foto Terbaik – Fathil Asri (NSTP) - Gila Baby 11. Rekabentuk Set Terbaik – Mentor Legend Akhir 5. Pengarah Komedi Terbaik (Filem): Kabir Bhatia - Gila 12. Montaj Terbaik – Anugerah Juara Lagu 29 Johor Media Awards 2014 Baby 1. Best Economic News Story – Jassmine Shadique FILM (NST) ABU Prizes 2015 1. Pelakon Lelaki Terbaik – Beto Kusyairy (Gila Baby) 2. Best Development News Story – Norbaiti Phaharoradzi 1. Nominated in Entertainment Category (TV): 2. Pelakon Pembantu Lelaki Terbaik – Sharnaaz Ahmad (NST) Hip-Hoppin' Asia: The Saga Continues (Gila Baby) 3. Best Economy Story – BH 4. Best Feature Story – BH 5. Best Sports Story – BH 6. Menteri Besar Johor Special Award – Muhammad Badrul Kamal Zakaria (BH)

"Gila Baby" by Primeworks Studios' Grand Brilliance breaking 5 awards at the Anugerah Juara Lagu won Best Montage award at the Anugerah Skrin 2015. swept a record - Anugerah Lawak Warna 2015. annual report 2015 55 Media Prima in the news

56 Media Prima Berhad Our Strategy & Achievements

annual report 2015 57 5-year FINANCIAL HIGHLIGHTS

Year ended Year ended Year ended Year ended Year ended 31 Dec 2015 31 Dec 2014 31 Dec 2013 31 Dec 2012 31 Dec 2011 RM’000 RM’000 RM’000 RM’000 RM’000

OPERATING RESULTS Revenue 1,427,693 1,506,981 1,722,943 1,697,845 1,622,133 Profit Before Taxation 200,068 101,441 289,981 282,945 277,742 Net Profit After Taxation 138,708 76,622 216,416 211,312 208,578 Net Profit Attributable to Owners of the Company 138,717 75,528 214,165 209,312 206,585 Non-Controlling Interests 9 (1,094) (2,251) (2,000) (1,993)

KEY DATA OF FINANCIAL POSITION Total Assets 2,330,054 2,478,521 2,606,662 2,668,170 2,463,615 Total Borrowings 300,108 453,092 499,366 682,746 503,597 Share Capital 1,109,199 1,109,107 1,100,529 1,079,692 1,068,151 Shareholders’ Equity* 1,620,655 1,592,577 1,656,429 1,547,290 1,443,459 Earnings Per Share (sen) (Basic)** 12.51 6.83 19.62 19.45 19.68

FINANCIAL RATIOS Return on Shareholders’ Equity (%) 9% 5% 13% 14% 14% Return on Total Assets (%) 6% 3% 8% 8% 8% Net Assets Backing Per Share (RM) 1.46 1.44 1.51 1.43 1.35 Gearing Ratio 0.19 0.28 0.30 0.44 0.35 Interest Cover Ratio 21.3 10.1 15.6 11.3 9.7 Dividend Per Share (sen)*** 10.0 11.0 14.0 13.0 16.0 Number of Employees 4,236 4,171 4,654 4,721 4,680

* Shareholders’ Equity: Share Capital + Share Premium + Other Reserves + Retained Earnings/(Accumulated Losses) ** Earnings Per Share (Basic): Net profit attributable to the owners of the Company of RM138,717,000 (2014: RM75,528,000) and the weighted average number of ordinary shares in issue of 1,109,192,000 (2014: 1,105,261,000) *** Dividend per share is the total dividend declared for the respective financial year

58 Media Prima Berhad Our Performance 5-year growth summary

2,000 1,800 1,723 1,698 1,622 1,600 1,507 1,428 1,400 1,200 1,700 1,656 1,000 GROUP 1,650 1621 REVENUE , 800 (RM' MIL) 1,600 1,593 600 1,547 1,550 400 1,500 200 GROUP 1,450 1,443 SHAREHOLDERS' - EQUITY 2015 2014 2013 2012 2011 1,400 (RM' MIL) 350 1,350 290 1,300 300 283 278 - 2015 2014 2013 2012 2011 250 200 200 GROUP 150 PBT (RM' MIL) 101 4,721 100 5,000 4,654 4,680 4,500 4,236 4,171 50 4,000 - 2015 2014 2013 2012 2011 3,500 3,000 250 2,500 GROUP 216 211 EMPLOYEES 209 2,000 (NO. OF EMPLOYEES) 200 1,500 1,000 150 139 NET 500 PROFIT - 2015 2014 2013 2012 2011 100 AFTER 77 TAX (RM' MIL) 50

- 2015 2014 2013 2012 2011 annual report 2015 59 simplified group statement of financial position

TOTAL LIABILITIES TOTAL LIABILITIES & EQUITY 2014 0.9% & EQUITY 2015 0.7%

Others 2.8% Others 2.9% Other reserves Other reserves 18.3% 12.9% Share premium Share premium 47.6% Trade and other payables 44.7% Trade and other payables 13.8% 14.0% Deferred tax liabilities Deferred tax liabilities Borrowings Borrowings 17.8% 16.8% Share capital Share capital Non-controlling interests Non-controlling interests 2.7% 4.1%

TOTAL ASSETS 2014 TOTAL ASSETS 2015 4.5% 4.6% Other assets Other assets

Inventories Inventories 30.9% 22.8% 29.9% 18.1% Associates Associates Deferred tax assets Deferred tax assets Trade and other 13.8% Trade and other 15.8% 6.7% receivables receivables 6.6% Intangible assets 15.7% Intangible assets 18.1%

PPE PPE

Cash and bank balances Cash and bank balances 3.0% 3.6% 2.3% 3.6%

60 Media Prima Berhad Our Performance segmental analysis

2015 2014 REVENUE TVN Radio Outdoor Print Digital Content Others

44.0% 42.7% 38.6% 39.3%

11.0% 9.8% 4.7% 4.7% 0.8% 2.2% 1.3% 0.9% 0.0% 0.0%

2015 2014 PROFIT AFTER TAX TVN Radio Outdoor Print Digital Content Others 90.5%

52.4% 45.3% 28.4% 26.4% 20.3% 13.2% % 6.8% 10.1% 16.5

-9.5% 22.2% - -29.2% -49.0%

annual report 2015 61 statement of value added & distribution of value added 2015 2014 18% Shareholders' Dividends 8% Declared for the FY 57% 16% Taxation 17% 71% Employee Cost 9% 4% Retain for Reinvestment and Future Growth

FYE FYE RM'000 2015 2014

Revenue 1,427,693 1,506,981 Royalties (1,741) (3,615) Operating Expenses (724,944) (808,197) Value Added By The Group 701,008 695,169 Other Operating Income 16,639 15,990 Finance Income 13,682 16,833 Finance Costs (15,300) (22,901) Share Of Results Of An Associate (7,245) (6,283) Value Added For Distribution 708,784 698,808

Distribution Of Profits 1. Employee Cost 405,578 57% 496,980 71% 2. Taxation 61,360 9% 24,819 4% 3. Shareholders' Dividends Declared For The Financial Year - Shareholders of Media Prima Berhad 110,925 16% 121,891 17% - Non-Controlling Interests 914 367 4. Retain For Reinvestment And Future Growth - Depreciation, Amortisation & Impairment 103,138 18% 100,387 8% - Retained Profit 26,869 (45,636)

708,784 100% 698,808 100%

62 Media Prima Berhad