Press Kit – Winter NAMM 2015 Booth #4618

CONTACT: Danielle Braus - Manager, Public Relations & Social Media #learnteachplay P: 818-891-5999 ext. 241 / F: 818-895-5301 / [email protected] / alfred.com

We help the world experience the joy of making music.

Alfred Music is the world’s largest educational music publisher. Alfred Music produces educational, reference, pop, and performance materials for teachers, students, professionals, and hobbyists spanning every musical instrument, style, and difficulty level. Alfred Music’s home office is located in Los Angeles, with domestic offices in Miami, Nashville, and New York, as well as offices around the world, including Australia, Germany, Singapore, and the United Kingdom.

Since 1922, Alfred Music has been dedicated to helping people learn, teach, and play music. Alfred Music currently has over 150,000 active titles. Alfred Music represents a wide range of well-known publications—from methods like Alfred’s Basic Guitar, Alfred’s Basic Piano Library, Premier Piano Course, Sound Innovations, and Suzuki, to artists like Bruce Springsteen, Bruno Mars, Cole Porter, fun., George and Ira Gershwin, John Lennon, Katy Perry, Led Zeppelin, The Rolling Stones, and The Who, to brands like Harry Potter, Lord of the Rings, Star Wars, The Wizard of Oz, Rolling Stone magazine, and Billboard.

In addition to its own titles, Alfred Music distributes products from over 100 companies, including Belwin, Cengage Learning, Daisy Rock Girl Guitars, Dover Publications, Faber Music, Guitar World, Highland/Etling, Kalmus, MakeMusic, Penguin, and Schaum Publications.

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Mailing address: P.O. Box 10003 • Van Nuys, CA 91410-0003 • Street address: 16320 Roscoe Blvd., Suite 100 • Van Nuys, CA 91406 • Phone: 818.891.5999 • Fax: 818.891.2639 • Web: alfred.com What We’re Doing As part of its ongoing philanthropy, Alfred Music recently donated more than $11,000 of music education materials to local nonprofit Heart of Los Angeles (HOLA), which provides local underserved youth with academics, arts, and athletics programs in the Rampart District. (View full press release)

Alfred Music joined the National Music Day and Make Music LA celebration with public performances in Griffith Park on Saturday, June 21, 2014. National Music Day is a one-day event where free, live musical performances, opportunities to make music, and other musical events take place in the streets, parks, businesses, and anywhere else people feel like playing or listening to music. (View full press release)

Alfred Music, in collaboration with The ASCAP Foundation, delivered over $14,000 of music curriculum and performance music to more than 35 school ensembles across the United States, in support of the VH1 Save The Music Foundation. (View full press release)

Alfred Music announced an exclusive distribution agreement with MakeMusic®, Inc. Under the terms of the agreement, Alfred Music will be the sole distributor in North America, India, Australia, and New Zealand for Finale® and Garritan® products. This agreement pairs the leader in music notation software with the leader in music education. MakeMusic products distributed by Alfred Music will offer a wide range of music software solutions for educators, pro-audio professionals, and musicians ranging in skill level from novice to professional. (View full press release)

Mailing address: P.O. Box 10003 • Van Nuys, CA 91410-0003 • Street address: 16320 Roscoe Blvd., Suite 100 • Van Nuys, CA 91406 • Phone: 818.891.5999 • Fax: 818.891.2639 • Web: alfred.com

Page 6-xx Complete Starter Packs Alfred Music Releases Finale PrintMusic 2014 Complete Starter Packs

Los Angeles, CA—January 2015 Alfred Music announces new Complete Starter Packs to join its popular line of products. New releases include Alfred’s Teach Yourself to Play Banjo Complete Starter Pack, Alfred’s Teach Yourself to Play Mandolin Complete Starter Pack, Alfred’s Teach Yourself to Play Classical Guitar Complete Starter Pack, and Alfred’s Kid’s Drum Course Complete Starter Pack.

Alfred’s Teach Yourself to Play Banjo Complete Starter Pack includes a high-quality, Firebrand™ five-string banjo with a mylar resonating head for a full, rich soundboard, and a mahogany neck with a rosewood fretboard. Also included is the Alfred’s Teach Yourself to Play Banjo (Book, CD, and DVD) method, which begins by teaching the basics of learning to play the banjo, including how to hold and tune the instrument, and moves right along to teach users to play different chords, strums, and songs. This starter pack also contains accessories, including a custom-fit gig bag carrying case and strap, clip-on portable tuner with batteries, and a set of fingerpicks.

Alfred’s Teach Yourself to Play Mandolin Complete Starter Pack contains a high-quality, full-size Firebrand spruce top mandolin. This mandolin includes light-gauge steel strings to make playing easier. Users will receive Alfred’s Teach Yourself to Play Mandolin (Book, CD, and DVD) method to begin learning to play their instrument, starting with how to use picks and an introduction to standard music notation. This method allows users to master important mandolin techniques such as tremolo, cross picking, and more. This starter pack also contains accessories, including a custom-fit gig bag carrying case and strap, clip-on portable tuner with batteries, and a set of five picks.

Alfred’s Teach Yourself to Play Classical Guitar Complete Starter Pack includes a high-quality, full-size Firebrand nylon-string acoustic guitar with deluxe accessories, including a custom-fit gig bag carrying case, clip-on portable tuner with batteries, a foot stool, and Alfred’s Teach Yourself to Play Classical Guitar (Book, CD, and DVD), the multimedia instruction series for beginners. Upon completion of the book, users will be able to read music and play beautiful classical pieces by some of the great classical masters, including Bach, Vivaldi, Mozart, and Scott Joplin.

Alfred’s Kid’s Drum Course Complete Starter Pack contains high-quality percussion instruments, including a frame drum, set of maracas, woodblock, and mallets. The included method, Alfred’s Kid’s Drum Course (Book and CD) uses plain language that’s easy to understand to teach kids to play rhythms and songs on a variety of drums and sound sources. Children will learn from three irresistible drum experts—a clever classical dog, one cool jazz cat, and a friendly alligator that loves the blues—who guide students along by pointing out what’s important on each page.

New additions to Alfred Music’s line of Complete Starter Packs are now available at music retail stores, online retailers, and at alfred.com.

To download a high resolution image of this product, please click below: www.alfred.com/img/images/public%20relations/pr/primages/201408/42834_Complete_Classical_Guitar.tif www.alfred.com/img/images/public%20relations/pr/primages/201408/42836_Complete_Banjo.tif http://www.alfred.com/img/images/public%20relations/pr/primages/201408/42868_Complete_Drums.tif http://www.alfred.com/img/images/public%20relations/pr/primages/201408/42870_Complete_Mandolin.tif

CONTACT: Danielle Braus - Manager, Public Relations & Social Media P: 818-891-5999 ext. 241 / F: 818-895-5301 / [email protected] / alfred.com

Los Angeles, CA – January 2015 Finale PrintMusic 2014, a new version of the popular music notation software, is now available. Based on Finale, the world’s most trusted professional music notation software, this updated version of PrintMusic offers new functionality, support for current operating systems and file compatibility with Finale 2012, Finale 2014, and future versions of Finale.

“PrintMusic has always represented a great value for anyone wishing to share music notation,” stated Karen VanDerBosch, MakeMusic Chief Executive Officer. “This new version is a major update showing our continued investment in the future of our suite of notation products and refining PrintMusic with a clean new interface, improved Mac OS X support, and a quicker path to excellent music notation.”

Long recognized for its ease-of-use, Finale PrintMusic offers the essential features of Finale for just $119.95. Notes can be entered with a computer keyboard, a MIDI keyboard, and by scanning existing sheet music. Orchestrations of up to 24 staves can be created, and individual instrument parts can be extracted. PrintMusic offers high-quality playback with built-in sounds, support for additional VST/AU instruments and MakeMusic’s exclusive Human Playback. In addition to printing sheet music, PrintMusic can also create audio and graphic files, Finale files (which can be shared with all Finale products) as well as MIDI and MusicXML which can be shared with hundreds of other music programs.

Highlights new to PrintMusic 2014 include: • PrintMusic’s Score Manager provides instant access to how staves look and playback, making it easy, for example, to change a staff from Alto Sax to Horn in F. • A fresh New Interface including an updated, modern look to PrintMusic’s mixer, playback controls, and palettes (which now lock on Macs, too). • Automatic Range Checking offers instant visual feedback when notes are written out of the range of beginner, intermediate, or advanced players. • Notation Improvements include easily hidden staves and refined placement of rests and accidentals when music appears in multiple layers. • Beat-assigned Smart Shapes, including hairpins and trills, automatically attach to a desired “beat,” and snap into place. • PrintMusic’s New File Format empowers musicians to share music back and forth with users of Finale 2014 and 2012 files, and offers even more flexibility for tomorrow. • Under the hood, PrintMusic’s Mac OS X Support has been updated. Visible benefits include full screen mode, pinch zoom, drag-scrolling, text entry via voice dictation, and basic Retina support. • Additional enhancements include mid-measure clefs, Unicode text support & entry, import/export of PDF graphics, Finale Lyrics font, scanning improvements, and much more. PrintMusic 2014 is available today at alfred.com/printmusic, including product downloads. For additional information about enhancements to PrintMusic, visit finalemusic.com/printmusic. MakeMusic’s Finale and Garritan products are exclusively distributed through Alfred Music in North America, India, Australia, and New Zealand and are available through music resellers worldwide. To download a high resolution image of this product, please click below: www.alfred.com/img/images/public%20relations/pr/primages/201405/printmusic.tif

CONTACT: Danielle Braus - Manager, Public Relations & Social Media P: 818-891-5999 ext. 241 / F: 818-895-5301 / [email protected] / alfred.com

Los Angeles, CA—January 2015 Alfred Music announces the release of Alfred’s Basic Piano Library Praise Hits Complete Level 1 and Alfred’s Basic Piano Library Praise Hits Complete Levels 2 & 3. These supplementary books fill the need for contemporary Christian music to be used as supplementary pieces for students, correlated to Complete Lesson books from Alfred’s Basic Piano Library.

Alfred’s Basic Piano Library Praise Hits Complete Level 1 is a compilation of Level 1A and Level 1B of Alfred’s Basic Piano Library: Praise Hits books. Each song correlates page-by-page with Lesson Book Complete Level 1 of Alfred’s Basic Piano Library. This book is designed to allow students to play attractive versions of the best-known worship music of today soon after beginning piano study. Songs included are “Amazing Grace (My Chains Are Gone),” “As the Deer,” “Beautiful One,” “Blessed Be the Lord God Almighty,” “Blessed Be the Name of the Lord,” “Come, Now Is the Time to Worship,” “Here I Am to Worship (Light of the World),” “How Great is Our God,” “Jesus, Name Above All Names,” “Mighty Is Our God,” “More Precious Than Silver,” “Open the Eyes of My Heart,” “Praise the Name of Jesus,” “Shout to the Lord,” “Shout to the North,” “There Is None Like You,” “Worthy, You Are Worthy,” and “You Are My All in All.”

Alfred’s Basic Piano Library Praise Hits Complete Levels 2 & 3 compiles Level 2 and Level 3 of Alfred’s Basic Piano Library: Praise Hits books, and correlates page-by-page with Level 2 and Level 3 of Alfred’s Basic Piano Library Complete lesson books. Titles include “Forever,” “Lord, I Lift Your Name on High,” “The Wonderful Cross,” “Blessed Be Your Name,” “Forever Reign,” “Holy Is the Lord,” “Hosanna (Praise Is Rising),” “Revelation Song,” “Our God,” “Here I Am to Worship (Light of the World),” “Your Grace Is Enough,” “In Christ Alone (My Hope Is Found),” “One Thing Remains (Your Love Never Fails),” “10,000 Reasons (Bless the Lord),” “Everlasting God,” “Jesus Messiah,” “Hosanna,” “Mighty to Save,” “From the Inside Out,” and “Indescribable.”

Alfred’s Basic Piano Library Praise Hits Complete Level 1 and Alfred’s Basic Piano Library Praise Hits Complete Levels 2 & 3 are available for $8.50 at music retail stores, online retailers, and alfred.com.

Review copies are available upon request.

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CONTACT: Danielle Braus - Manager, Public Relations & Social Media P: 818-891-5999 ext. 241 / F: 818-895-5301 / [email protected] / alfred.com

Los Angeles, CA—January 2015 Originally published by Playboy Press in 1972, Richard DiLello’s The Longest Cocktail Party is one of the most unique and fascinating books ever written about The Beatles. DiLello worked at the London headquarters of Apple Corps—The Beatles’ inspired and chaotic pop-music enterprise—from 1968 to 1970, and he chronicles those wild years in this candid, exuberant account of the seemingly endless party atmosphere that made The Beatles the artist-heroes of a generation. The riotously colorful cast of bizarre, eccentric visitors and celebrities that gravitated around The Beatles is the core fabric of DiLello’s book. Full of period detail and paced like a 50-yard dash, The Longest Cocktail Party is a poignant snapshot of The Beatles and a remarkable document of pop culture and the entertainment industry in the 1960s—providing, in many ways, a narrative of the death of the ’60s dream.

Alfred Music is proud to offer this latest paperback edition of DiLello’s Apple memoir to a new generation of music fans. Avidly sought by Beatles aficionados and collectors of rock ’n’ roll history, this edition features a new and insightful foreword by the author.

The Longest Cocktail Party is now available for $19.99 at retail stores, online retailers, and at alfred.com. Review copies are available upon request.

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CONTACT: CONTACT: Danielle Braus - Manager, Public Relations & Social Media Danielle Braus - Manager, Public Relations & Social Media P: 818-891-5999 ext. 241 / F: 818-895-5301 / [email protected] / alfred.com P: 818-891-5999 ext. 241 / F: 818-895-5301 / [email protected] / alfred.com

Mailing address: P.O. Box 10003 • Van Nuys, CA 91410-0003 • Street address: 16320 Roscoe Blvd., Suite 100 • Van Nuys, CA 91406 • Phone: 818.891.5999 • Fax: 818.891.2639 • Web: alfred.com The Completion of Sound Innovations Second Editions of The Complete Acoustic Guitar Method Alfred Music Announces The Completion of Sound Innovations

Los Angeles, CA—January 2015 Alfred Music, the leader in educational print music publishing, is thrilled to announce that four levels each of Sound Innovations for Concert Band and Sound Innovations for String Orchestra are now available. From the customizable Book 1 for beginners all the way through Ensemble Development for Advanced Concert Band and Sound Development for Advanced String Orchestra, teachers can now guide their students from the first sounds on their instruments through learning how to be an ensemble musician and to play with a characteristic beautiful sound.

Sound Innovations: Director’s Choice is the first method that allows a director to easily customize the method to fit their unique teaching styles and classroom situations. Using the sound pedagogical foundation of the method, a director can customize features such as the basic pedagogy (starting concert pitch, starting note values, and much more), the selection of tunes presented in each book, enrichment activities, as well as the cover and introductory pages. This is an option available for Orchestra Book 1 and Concert Band Book 1. A non-customizable Standard Edition is available as well for Book 1 and includes the choices most teachers preferred in test groups.

“What we’ve managed to do with Sound Innovations: Director’s Choice is to empower teachers to select what they want to teach and the way they want to teach it, by allowing them to choose the things they do and don’t want in their method book, while still providing the solid foundation they need,” said Peter Boonshaft regarding the customizable Director’s Choice version.

The newest level for band is Ensemble Development for Advanced Concert Band. It includes over 399 exercises grouped by key and presented in a variety of intermediate to advanced difficulty levels. Over 70 chorales are included, written by some of the most renowned composers for concert band. The Intermediate level of this book was released in 2013 and has been met with fantastic response.

The newest level for orchestra is Sound Development for Advanced String Orchestra. It focuses on improving sound with bowing lanes, bow weight, bow speed, shifting, and vibrato. It features a flexible and easy-to-teach format for scales including a pedagogically sound approach for introducing the third octave. Supplemental Master Class video clips are available for free online. An Intermediate level is also was also released in Spring of 2012.

Responding to preferences of teachers across the country, Sound Innovations presents all musical concepts in a clear and uncluttered format. Each page is structured to highlight essential concepts, allowing students to focus on the topic being presented. The books are organized in levels to provide benchmarks for learning, and each exercise includes a specific goal, helping students focus on key concepts.

Written to state and national standards and based on comprehensive research of music educators’ needs and preferences, Sound Innovations provides fundamental teaching tools in an organized format that allows directors to incorporate their own style of teaching.

Created by renowned music educators Robert Sheldon, Bob Phillips, Peter Boonshaft, Dave Black, Chris Bernotas, and Kirk Moss, this method is a unique blend of time-tested attributes, advances in modern technology, and insights on how students learn and how teachers want to teach, offering the foundation for a successful teaching and learning experience.

Visit www.alfred.com/soundinnovations to view sample books, introductory video, and sound/video clips.

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CONTACT: Danielle Braus - Manager, Public Relations & Social Media P: 818-891-5999 ext. 241 / F: 818-895-5301 / [email protected] / alfred.com

Los Angeles, CA—January 2015 The leader in educational music publishing releases second editions of the widely-popular Complete Acoustic Guitar Method available for beginning, intermediate, and advanced guitarists. Perfect for those who want to master their craft, these books are packed with essential information organized in easy-to-master sections. These new editions have been revised to include new examples in the styles of the hottest acoustic guitar players on the current scene and brand new videos demonstrating the examples in the books. Beginning Acoustic Guitar is an extremely thorough method for beginning acoustic students. The book includes lessons on reading music and TAB, basic music theory, chords, a variety of strumming techniques, basic left-hand techniques, power chords, barre chords, and basic fingerpicking. Students are also introduced to important acoustic guitar styles, such as country, bluegrass, blues, and rock. Intermediate Acoustic Guitar is great for guitarists who have completed Beginning Acoustic Guitar and are ready to take the next step. It features everything from harmonics, flatpicking arpeggios, and alternate tunings to bending, funk strumming, playing in upper positions, and improvising with pentatonic scales. Mastering Acoustic Guitar is perfect for guitarists who have completed Beginning Acoustic Guitar and Intermediate Acoustic Guitar, and are ready to expand their skills and technique. It includes in-depth lessons on 7th chords, extended chords, slapping and tapping, odd time signatures, modes, and more. This book also covers advanced alternate tunings and cross-string scales. For those who truly want to become exceptional musicians, thoughtful instruction on composing and arranging for solo guitar is also offered.

As part of Alfred Music’s ongoing commitment to improving the environment, these books are printed on environmentally responsible paper.

The Beginning, Intermediate, and Mastering Acoustic Guitar Second Editions are now available for $24.99 each at music retail stores, online retailers, and at alfred.com/guitar.

Review copies are available upon request.

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Los Angeles, CA—January 2015 Alfred Music, the leader in educational print music publishing, is pleased to unveil an educational opportunity for its retail dealers with the launch of the Achieving Digital Excellence series. This program provides partners with simple lesson blogs on launching a digital media strategy to help bring success to their business. As an added bonus, retailers are given the opportunity to access and download professionally designed images to upload to their own social channels. Dealers will easily be able to access blog articles and engaging image content through the Alfred Music dealer portal at www.alfred.com/dealer.

The blog series focuses on social media strategy for business with an emphasis on the popular social channel, Facebook. Dealers can look forward to becoming more familiar with social media best practices for business. Topics covered include setting up a Facebook page for business, building a simple content strategy, planning and scheduling posts for efficiency, editing posts, and analyzing success.

Additionally, more than 40 images have been designed to further help dealers achieve success on their social channels and engage with their audience more effectively. Images are available to celebrate various holidays, honor significant composer birthdays, provide humor, and inspire.

“My philosophy is that most businesses should not be spending more than 15 minutes a day on their social media strategy,” said Danielle Braus, Manager, Public Relations & Social Media for Alfred Music. “The goal of these articles and the content we’ve created is to help our retail partners create a social media strategy that will allow them to connect and build loyalty with their customers in a way that’s manageable for their business.”

This series is set to launch January 14, 2015 and will include blog articles that have been written by Braus. Articles will be released monthly over the course of the year. All images will be available on the dealer resource site beginning January 14, 2015. Dealers who wish to sign up to receive updates regarding this educational series are encouraged to call their Alfred Music sales representative or by emailing [email protected].

CONTACT: Danielle Braus - Manager, Public Relations & Social Media P: 818-891-5999 ext. 241 / F: 818-895-5301 / [email protected] / alfred.com

Los Angeles, CA—January 2015 The worldwide leader in educational print music publishing announces the release of new elementary classroom titles. Everyday Improvisation, Creative Connections, and Jazzy Fairytales II bring creativity and innovation to the music classroom.

Everyday Improvisation addresses the National Standards for Music Education while utilizing technology and allowing for the integration of an interactive whiteboard into the classroom. Well-constructed, interactive lessons provide a smooth and easy way to teach improvisation and composition to elementary students (grades 1–4). Each plan starts with a song, chant or poem; provides prompts for active listening; invites students to improvise as a group and individually; and concludes with a rubric- measured assessment. This program is designed to provide a fun learning experience for children to sing and move, play classroom instruments, and learn by manipulating the cartoon-style graphics on the interactive whiteboard. This product may also conveniently be used with just a computer and projector.

Creative Connections is a general music classroom resource that compiles specially crafted games, songs, and lesson plans to actively connect new material to prior knowledge. Fully reproducible and designed for K–6, the activities utilize the art of play to introduce, explore, review, apply, transfer, master, and assess musical concepts. The innovative lesson plans are easy-to-use and enjoyable for teachers and students alike. The activities offer inventive ideas for inexpensive yet creative manipulatives, such as a large box and small rhythmic dice, beat boards, value-sized rhythmic cards, stuffed animals, small play tents, and a giant, floor-sized music staff. Also included is a Data CD of the book with templates and visuals for easy projection, classroom sharing, and immediate use.

From classroom teacher and storyteller Susan Milligan and jazz singer and music teacher Louise Rogers, Jazzy Fairytales II continues the jazz adventures for young children with three new fairy tales designed to bring jazz music into the classroom. The activities provided are a charming way to introduce young children to jazz with the musical stories of “Georgie the Jazzy Giant,” “The Gunnigator,” and “The Jazzy Gingerbread Man.” Jazzy Fairytales II Book and CD may be used to supplement an existing program or to provide a ready-made, easy-to-use, all-encompassing music curriculum. The CD is narrated and beautifully sung by Louise Rogers with easy call-and-response exercises and songs to accompany the stories. Jazzy Fairytales II is user-friendly, requires no previous musical knowledge, and is recommended for grades Pre-K to 3.

Everyday Improvisation is available for $34.99, Creative Connections is available for $24.99, and Jazzy Fairytales II is available for $29.99 at music retail stores, online retailers, and alfred.com. Review copies are available upon request.

To download high resolution images of this product, please click below: www.alfred.com/img/images/public%20relations/pr/primages/201410/00-42786_EverydayImprovisation.tif www.alfred.com/img/images/public%20relations/pr/primages/201410/00-42860_CreativeConnections.tif www.alfred.com/img/images/public%20relations/pr/primages/201410/44281_JazzyFairyTales.tif CONTACT: CONTACT: Danielle Braus - Manager, Public Relations & Social Media Danielle Braus - Manager, Public Relations & Social Media P: 818-891-5999 ext. 241 / F: 818-895-5301 / [email protected] / alfred.com P: 818-891-5999 ext. 241 / F: 818-895-5301 / [email protected] / alfred.com

New Drum Resources New Drum Resources Rock & Roll’s Hidden Giant

Los Angeles, CA—January 2015 As the worldwide publisher of hundreds of drum titles and the global leader in educational publishing, Alfred Music is pleased to announce the release of several new resources for drummers with Survival Guide for the Modern Drummer and Drummer Wanted.

Written by Rascal Flatts drummer Jim Riley, Survival Guide for the Modern Drummer provides a crash course in all musical styles for the drumset. It contains a number of tools to help prepare the drummer for any gig situation likely to be encountered as a working drummer. The book includes an MP3 CD containing audio drum examples and fully produced play-along tracks for every groove.

Drummer Wanted serves as a reference guide to prepare drummers to achieve versatility, become more marketable, and score real-world gigs. It is formatted as a style book and play-along that provides intermediate to advanced drummers with a foundation necessary to play a multitude of gigs, including Broadway, West End, cruise ships, theme parks, studio, television, casinos, resorts, and theater. Loaded with 84 stylistic beats and 29 tailored play-along charts, this book opens the door to real-life drumming skills and provides the tools essential in succeeding as a working drummer.

Survival Guide for the Modern Drummer is now available for $24.99 and Drummer Wanted is now available for $19.99 at music retail stores, online retailers, and at alfred.com.

Review copies are available upon request.

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CONTACT: Danielle Braus - Manager, Public Relations & Social Media P: 818-891-5999 ext. 241 / F: 818-895-5301 / [email protected] / alfred.com

Los Angeles, CA—January 2015 Alfred Music announces the release of Rock & Roll’s Hidden Giant, capturing Charlie Gracie’s rise to the top of the charts and subsequent fall from fame—thanks to the “chew-’em up, spit-’em out” cutthroat world of American pop music. In 1957, Charlie Gracie’s song “Butterfly” sold more than three million copies and topped the American and British music charts. Charlie was part of the birth of rock and roll, and his unique style influenced some of the most important artists in rock history, including The Beatles, Cliff Richard, Van Morrison, Graham Nash, Chubby Checker, and countless others. Charlie’s hits in the late ’50s propelled him to appearances on Dick Clark’s American Bandstand, The Ed Sullivan Show, and some of the largest venues in the U.S. and abroad.

From his upbringing on the streets of South Philadelphia to the tragic death of his great friend Eddie Cochran to experiencing the dark side of Dick Clark and the early days of the music industry, Gracie’s unfaltering integrity and talent were the constant guides in his life. Rock & Roll’s Hidden Giant proves to be an inspiring, uplifting story of family and perseverance. Rock history would not be the same without Charlie Gracie, and this remarkable book is essential for all fans of music.

“When we were starting out with The Beatles, the music coming over from America was magical to us—and one of the artists who epitomized this magic was Charlie Gracie.”—Sir Paul McCartney

“Charlie Gracie was first in rock & roll—and the first rock & roller to come out of Philadelphia! He started it and made it possible for all the rest of us.”—Chubby Checker

“[His guitar sound was] brilliant!”—George Harrison

Rock & Roll’s Hidden Giant is now available for $19.99 at retail stores, online retailers, and at alfred.com. Review copies are available upon request.

To download high resolution images of this product, please click below: www.alfred.com/img/images/public%20relations/pr/primages/201410/44080_Hidden_Giant.tif

Los Angeles, CA—January 2015 The worldwide leader in educational print music publishing announces The Guitar Collection series, with The Guitar Collection: Classic Rock and The Guitar Collection: AM Radio Rock. Each book in The Guitar Collection series features guitar TAB transcriptions with complete lyrics, with great variety and quality of song selections for guitarists and musicians of all ages.

The Guitar Collection: Classic Rock contains 44 key songs from the dawn of album-rock radio. Songs compiled in this songbook include “All Along the Watchtower” (The Jimi Hendrix Experience), “Baba O’Riley” (The Who), “Black Magic Woman” (Santana), “Closer to the Heart” (Rush), “Go Your Own Way” (Fleetwood Mac), “Hold the Line” (Toto), “I Put a Spell on You” (Creedence Clearwater Revival), “The Letter” (Joe Cocker), “Like a Rolling Stone” (Bob Dylan), “Live and Let Die” (Paul McCartney and Wings), “Lola” (The Kinks), “Paint It, Black” (The Rolling Stones), “Paranoid” (Black Sabbath), “Pinball Wizard” (Elton John), “Saturday in the Park” (Chicago), “Separate Ways (Worlds Apart)” (Journey), “Stairway to Heaven” (Led Zeppelin), “Sunny Afternoon” (The Kinks), “Thunder Road” (Bruce Springsteen), “Us and Them” (Pink Floyd), “The Weight” (The Band), “What a Fool Believes” (The Doobie Brothers), “Woodstock” (Crosby, Stills & Nash), and many more.

The Guitar Collection: AM Radio Rock contains 75 hit songs, including one-hit wonders and even guilty pleasures, from such legendary artists as Patsy Cline, Sam Cooke, The Beatles, The Zombies, The Byrds, John Denver, Tom Jones, Three Dog Night, The Carpenters, and many more. Titles include “Build Me Up Buttercup” (The Foundations), “Do You Want to Know a Secret” (The Beatles), “I Can See Clearly Now” (Johnny Nash), “(I Can’t Get No) Satisfaction” (The Rolling Stones), “Twistin’ the Night Away” (Sam Cooke), “What’s New Pussycat?” (Tom Jones), and many more.

The Guitar Collection: Classic Rock and The Guitar Collection: AM Radio Rock are now available for $24.99 at music retail stores, online retailers, and at alfred.com.

Review copies are available upon request.

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CONTACT: Danielle Braus - Manager, Public Relations & Social Media P: 818-891-5999 ext. 241 / F: 818-895-5301 / [email protected] / alfred.com

Los Angeles, CA—January 2015 Alfred Music understands the varying needs of today’s church worship team. To address these needs, Alfred Music announces the release of the new resource for sacred worship, Sanctuary Praise and Worship.

Veteran church music composer/arranger and congregational worship specialist Benjamin Harlan has crafted solid arrangements of 40 favorite praise and worship songs in Sanctuary Praise and Worship. This outstanding reproducible collection is designed to be a flexible and practical resource for blended worship. A CD-ROM included in the book contains reproducible instrumental parts, lyric sheets, and PowerPoint files for projection.

Some of the songs included are “Amazing Grace (My Chains are Gone),” “Blessed Be Your Name,” “Come Just As You Are,” “Everlasting God,” “God of Wonders,” “How Great is Our God,” “Let it be Said of Us,” “O Lord, You’re Beautiful,” “Shine on Us,” “The Power of the Cross,” “Wonderful, Merciful Savior,” and “You Are Worthy of My Praise.”

Sanctuary Praise and Worship is available for $44.99 at music retail stores, online retailers, and at alfred.com.

Review copies are available upon request.

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Los Angeles, CA—January 2015 The worldwide leader in educational music publishing releases Sitting In: Jazz Piano and Sitting In: Blues Piano, method book and DVD-ROM packages that allow piano players and keyboardists to sit in with top-notch professional bands and bring their playing to life. Soloing is an essential skill for pianists, but practicing alone doesn’t always get the creative juices flowing—there is nothing like the experience of sitting in with a full band. The Sitting In series brings the band to the player through high-quality studio play-along recordings performed by live musicians. Each DVD-ROM includes MP3 backing tracks and demonstrations, as well as Alfred Music’s exclusive TNT 2 software, which enables customization of audio tracks for practice. TNT 2 can be used to slow down tracks, isolate and loop parts, and change tempos and keys. Sitting In: Jazz Piano offers tips and techniques from veteran jazz educators Noah Baerman and Jen Allen to give life to practice sessions and inspire players to add new sounds to their jazz vocabulary. It features progressions in the most important jazz styles including standards, modern jazz, bebop, Latin jazz, ballads, and more. Sample solos demonstrate different approaches for improvising over various styles, and progressions are repeated so that players can jam freely. Soloing tips feature scales, modes, and comping patterns, and the recordings include a live band of piano, saxophone, upright bass, guitar, and drums. Sitting In: Blues Piano features tips and techniques from in-demand blues and rock performer and touring keyboardist with The Who, Loren Gold. It includes progressions in essential blues styles, like boogie woogie, shuffle, gospel, blues- rock, swing blues, and others. Audio recordings contain sample solos, while the book provides tips focusing on scales, modes, comping patterns, and other ideas for developing an authentic blues vocabulary. The recordings feature a live band with piano, guitar, bass, harmonica, and drums. Sitting In: Jazz Piano and Sitting In: Blues Piano are now available for $19.99 each at music retail stores and at alfred.com. Review copies are available upon request.

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CONTACT: Danielle Braus - Manager, Public Relations & Social Media P: 818-891-5999 ext. 241 / F: 818-895-5301 / [email protected] / alfred.com

Los Angeles, CA—January 2015 Alfred Music, the worldwide leader in educational music publishing, announces the addition of Popular Performer: Great American Songbook Complete to the Popular Performer series. This new collection features some of the most popular classics from the Great American Songbook, masterfully arranged by Dan Coates for advanced piano.

The arrangements of classic favorites included in Popular Performer: Great American Songbook are designed to sound rich and full, and will delight audiences and provide hours of enjoyment for hobbyists, advanced students, or professional musicians. 33 titles are compiled in this book, including “Anything Goes,” “Cry Me a River,” “The Days of Wine and Roses,” “Dream a Little Dream of Me,” Embraceable You,” “Falling In Love with Love,” “Fly Me to the Moon,” “Fools Rush In,” “I Get a Kick Out of You,” “I Got Rhythm,” “I Only Have Eyes for You,” “I’m in the Mood for Love,” “In the Still of the Night,” “It Had to Be You,” “I’ve Got You Under My Skin,” “The Lady Is a Tramp,” “Long Ago (And Far Away),” “Love Is Here to Stay,” “Make Someone Happy,” “My Funny Valentine,” “On the Street Where You Live,” “The Shadow of Your Smile,” “Singin’ in the Rain,” “Skylark,” “So In Love,” “Someone to Watch Over Me,” “Stardust,” “Summertime,” “They Can’t Take That Away from Me,” “When I Fall In Love,” “Where or When,” “With a Song in My Heart,” and “You’ll Never Know.”

Popular Performer: Great American Songbook is available for $19.99 at music retail stores, online retailers, and at alfred.com.

Review copies are available upon request.

To download high resolution images of this product, please click below: www.alfred.com/img/images/public%20relations/pr/primages/201410/41408_PPSGreatAmerican.tif

Los Angeles, CA—January 2015 Alfred Music announces the addition of new songbooks to their impressive catalog of music from The Doors. Fans can learn guitar parts to The Doors’ classic songs with the book and DVD included with Ultimate Easy Guitar Play Along: The Doors. Additionally, guitarists can own a comprehensive collection of this iconic band’s catalog with the new compilation songbook, The Very Best of The Doors. With Ultimate Easy Guitar Play Along: The Doors, fans will learn all of the classic guitar parts to The Doors’ most memorable songs. To make learning Robby Krieger’s parts both fun and easy, the included DVD contains complete, easy- to-follow video lessons for each song. This DVD may be used with a computer and will allow access to sound-alike and play-along MP3s of every tune, as well as Alfred Music’s exclusive TNT 2 software that allows users to create their own custom mixes for practice. Titles included in this songbook are “Break on Through (To the Other Side),” “L.A. Woman,” “Light My Fire,” “Love Me Two Times,” “People Are Strange,” “Riders on the Storm,” “Roadhouse Blues,” and “Touch Me.” The Very Best of the Doors contains piano transcriptions, vocal melodies, lyrics, and guitar chord diagrams of the songs that embodied the countercultural spirit of the ‘60s and early ‘70s. This songbook contains 33 hit songs, including “Back Door Man,” “Break on Through (To the Other Side),” “The Changeling,” “The Crystal Ship,” “End of the Night,” “The End,” “Five to One,” “Ghost Song,” “Gloria,” “Hello, I Love You,” “L.A. Woman,” “Light My Fire,” “Love Her Madly,” “Love Me Two Times,” “Love Street,” “Moonlight Drive,” “My Eyes Have Seen You,” “Not to Touch the Earth,” “Peace Frog,” “People Are Strange,” “Riders on the Storm,” “Roadhouse Blues,” “Soul Kitchen,” “Spanish Caravan,” “Strange Days,” “Tell All the People,” “Touch Me,” “Twentieth Century Fox,” “The Unknown Soldier,” “Waiting for the Sun,” “The WASP (Texas Radio and the Big Beat),” “When the Music’s Over,” and “Wishful Sinful.”

Ultimate Easy Guitar Play Along: The Doors is now available for $16.99 and The Very Best of the Doors is now available for $29.99 at music retail stores, online retailers, and at alfred.com.

Review copies are available upon request.

To download high resolution images of these products, please click below: www.alfred.com/img/images/public%20relations/pr/primages/201410/43015_Best_of_Doors.tif www.alfred.com/img/images/public%20relations/pr/primages/201410/44020_UEPA_Doors.tif

CONTACT: Danielle Braus - Manager, Public Relations & Social Media P: 818-891-5999 ext. 241 / F: 818-895-5301 / [email protected] / alfred.com

Los Angeles, CA—January 2015 Alfred Music announces the release of Toto Guitar Anthology and Toto Piano Anthology. These anthologies feature the greatest hits of American soft rock band, Toto, perhaps best known for ruling the airwaves in the late ‘70s and early ‘80s with hits like “Hold the Line” and “Africa.”

A mainstay in the public eye, Toto featured legendary guitarist Steve Lukather. Now guitar hobbyists and professionals alike can perform like Lukather with Toto Guitar Anthology. This songbook contains authentic guitar TAB transcriptions to 17 songs spanning their “classic” period. Titles include “99,” “Africa,” “Animal,” “Carmen,” “Georgy Porgy,” “Girl Goodbye,” “Hold the Line,” “Hydra,” “I Think I Could Stand You Forever,” “I’ll Be Over You,” “Jake to the Bone,” “Lovers in the Night,” “Pamela,” “Rosanna,” “Somewhere Tonight,” and “Stop Loving You.”

Toto Piano Anthology features the music played by renowned keyboardists Steve Porcaro and David Paich. This new anthology provides piano accompaniment, as well as vocal parts, lyrics, and guitar chord diagrams. Titles included are “99,” “Africa,” “Don’t Chain My Heart,” “Georgy Porgy,” “Hold the Line,” “Hydra,” “I Won’t Hold You Back,” “I’ll Be Over You,” “Lovers in the Night,” “Make Believe,” “Pamela,” “Rosanna,” “Stop Loving You,” “Stranger in Town,” and “Without Your Love.”

Toto Guitar Anthology and Total Piano Anthology are now available for $19.99 each at music retail stores, online retailers, and at alfred.com. Review copies are available upon request.

To download high resolution images of these products, please click below: www.alfred.com/img/images/public%20relations/pr/primages/201410/44140_Toto_Piano.tif www.alfred.com/img/images/public%20relations/pr/primages/201410/44056_Toto_Guitar.tif

Los Angeles, CA—January 2015 Daisy Rock Girl Guitars introduces new starter packs for its popular line of female-friendly guitars. Starter packs will include the Daisy Short Scale Electric in Pepper Mint, the Butterfly Short Scale Electric in Fantasy, the Lady Bug Short Scale in La La, the Heartbreaker Short Scale Electric in Red Hot Red, the Comet Short Scale Electric in Atomic Pink, the Star Short Scale Electric in Cosmic Purple, and the Rock Candy Petite Electric in Atomic Pink. Daisy Rock is thrilled to add these all-in-one packs to its collection of classic guitars and basses.

Each starter kit includes more than the instrument—it includes everything a guitarist needs to start playing her instrument right away, including a gig bag, amp, strap, clip-on tuner, and pick, as well as Alfred Music’s Girl’s Guitar Method with CD & DVD. Every guitar is constructed with Daisy Rock’s trademark “slim & narrow” neck, feminine design, select wood, and quality components.

“Daisy Rock Girl Guitars is on a mission to help every young woman find confidence through learning to play an instrument!” says Tish Ciravolo, President and Founder of Daisy Rock Girl Guitars. “That’s why we teamed up with Alfred Music, the world’s leader in educational print music products, to create a product that gives girls the instrument, as well as the method and additional accessories so girls can start playing their instrument as soon as it’s out of the box.”

Backed by a limited warranty, each starter pack has a suggested retail price of $249.99 and arrives set up and ready to play.

To learn more, visit daisyrock.com or call 877-MY-DAISY to order.

For high resolution images of these products, please click below: http://www.daisyrock.com/sites/default/files/14-7014_ButterflyShortScaleStarterPack.zip http://www.daisyrock.com/sites/default/files/14-7015_HeartbreakerShortScaleElectricStarterPack.zip http://www.daisyrock.com/sites/default/files/14-7016_Daisy Short Scale Electric Starter Pack (Peppermint).zip http://www.daisyrock.com/sites/default/files/14-7017_Comet Short Scale Electric Starter Pack (Atomic Pink).zip http://www.daisyrock.com/sites/default/files/14-7018_Star Short Scale Electric Starter Pack (Cosmic Purple).zip http://www.daisyrock.com/sites/default/files/14-7019_Rock Candy Petite Electric Short Scale Starter Pack.zip http://www.daisyrock.com/sites/default/files/14-7021_Lady Bug Short Scale Electric Starter Pack (La La) (3).zip

CONTACT: Danielle Braus - Manager, Public Relations & Social Media P: 818-891-5999 ext. 241 / F: 818-895-5301 / [email protected] / alfred.com

Los Angeles, CA—January 2015 Daisy Rock Girl Guitars introduces an instrument starter pack with the Daisy Rock Ukulele Starter Pack in Atomic Pink. Daisy Rock is ecstatic to add this one-of-a-kind instrument to its collection of female-friendly guitars and basses.

“The ukulele is such a great instrument for the beginning musician, and we are so excited to be offering girls an instrument with a super cute look and feel that will make playing even more fun!” says Tish Ciravolo, President and Founder of Daisy Rock Girl Guitars.

The Daisy Rock Ukulele in Atomic Pink is constructed with Daisy Rock’s trademark “slim & narrow” neck, feminine design on select wood, and quality components. The wood neck and arched fingerboard with simple and clean white dot inlay round out the ukulele’s impressive look, sound, and feel.

This starter kit includes more than the instrument—it includes everything a ukulele player needs to start playing her instrument right away, including a matching gig bag, and Alfred’s Girl’s Ukulele Method with accompanying CD.

Backed by a limited warranty, the ukulele has a suggested retail price of $74.99 and arrives set up and ready to play.

To learn more, visit daisyrock.com or call 877-MY-DAISY to order.

For a high resolution image of this product, please click below: http://www.daisyrock.com/sites/default/files/14-7901_Girl’s Ukulele Starter Pack.zip

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