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Press Kit – Winter NAMM 2015 Booth #4618 Press Kit – Winter NAMM 2015 Booth #4618 CONTACT: Danielle Braus - Manager, Public Relations & Social Media #learnteachplay P: 818-891-5999 ext. 241 / F: 818-895-5301 / [email protected] / alfred.com Mailing address: P.O. Box 10003 • Van Nuys, CA 91410-0003 • Street address: 16320 Roscoe Blvd., Suite 100 • Van Nuys, CA 91406 • Phone: 818.891.5999 • Fax: 818.891.2639 • Web: alfred.com Who We Are We help the world experience the joy of making music. Alfred Music is the world’s largest educational music publisher. Alfred Music produces educational, reference, pop, and performance materials for teachers, students, professionals, and hobbyists spanning every musical instrument, style, and difficulty level. Alfred Music’s home office is located in Los Angeles, with domestic offices in Miami, Nashville, and New York, as well as offices around the world, including Australia, Germany, Singapore, and the United Kingdom. Since 1922, Alfred Music has been dedicated to helping people learn, teach, and play music. Alfred Music currently has over 150,000 active titles. Alfred Music represents a wide range of well-known publications—from methods like Alfred’s Basic Guitar, Alfred’s Basic Piano Library, Premier Piano Course, Sound Innovations, and Suzuki, to artists like Bruce Springsteen, Bruno Mars, Cole Porter, fun., George and Ira Gershwin, John Lennon, Katy Perry, Led Zeppelin, The Rolling Stones, and The Who, to brands like Harry Potter, Lord of the Rings, Star Wars, The Wizard of Oz, Rolling Stone magazine, and Billboard. In addition to its own titles, Alfred Music distributes products from over 100 companies, including Belwin, Cengage Learning, Daisy Rock Girl Guitars, Dover Publications, Faber Music, Guitar World, Highland/Etling, Kalmus, MakeMusic, Penguin, and Schaum Publications. Logos/Assets Download Hi-Res Download Hi-Res Mailing address: P.O. Box 10003 • Van Nuys, CA 91410-0003 • Street address: 16320 Roscoe Blvd., Suite 100 • Van Nuys, CA 91406 • Phone: 818.891.5999 • Fax: 818.891.2639 • Web: alfred.com What We’re Doing As part of its ongoing philanthropy, Alfred Music recently donated more than $11,000 of music education materials to local nonprofit Heart of Los Angeles (HOLA), which provides local underserved youth with academics, arts, and athletics programs in the Rampart District. (View full press release) Alfred Music joined the National Music Day and Make Music LA celebration with public performances in Griffith Park on Saturday, June 21, 2014. National Music Day is a one-day event where free, live musical performances, opportunities to make music, and other musical events take place in the streets, parks, businesses, and anywhere else people feel like playing or listening to music. (View full press release) Alfred Music, in collaboration with The ASCAP Foundation, delivered over $14,000 of music curriculum and performance music to more than 35 school ensembles across the United States, in support of the VH1 Save The Music Foundation. (View full press release) Alfred Music announced an exclusive distribution agreement with MakeMusic®, Inc. Under the terms of the agreement, Alfred Music will be the sole distributor in North America, India, Australia, and New Zealand for Finale® and Garritan® products. This agreement pairs the leader in music notation software with the leader in music education. MakeMusic products distributed by Alfred Music will offer a wide range of music software solutions for educators, pro-audio professionals, and musicians ranging in skill level from novice to professional. (View full press release) Mailing address: P.O. Box 10003 • Van Nuys, CA 91410-0003 • Street address: 16320 Roscoe Blvd., Suite 100 • Van Nuys, CA 91406 • Phone: 818.891.5999 • Fax: 818.891.2639 • Web: alfred.com Page 6-xx Complete Starter Packs Alfred Music Releases Finale PrintMusic 2014 Complete Starter Packs Los Angeles, CA—January 2015 Alfred Music announces new Complete Starter Packs to join its popular line of products. New releases include Alfred’s Teach Yourself to Play Banjo Complete Starter Pack, Alfred’s Teach Yourself to Play Mandolin Complete Starter Pack, Alfred’s Teach Yourself to Play Classical Guitar Complete Starter Pack, and Alfred’s Kid’s Drum Course Complete Starter Pack. Alfred’s Teach Yourself to Play Banjo Complete Starter Pack includes a high-quality, Firebrand™ five-string banjo with a mylar resonating head for a full, rich soundboard, and a mahogany neck with a rosewood fretboard. Also included is the Alfred’s Teach Yourself to Play Banjo (Book, CD, and DVD) method, which begins by teaching the basics of learning to play the banjo, including how to hold and tune the instrument, and moves right along to teach users to play different chords, strums, and songs. This starter pack also contains accessories, including a custom-fit gig bag carrying case and strap, clip-on portable tuner with batteries, and a set of fingerpicks. Alfred’s Teach Yourself to Play Mandolin Complete Starter Pack contains a high-quality, full-size Firebrand spruce top mandolin. This mandolin includes light-gauge steel strings to make playing easier. Users will receive Alfred’s Teach Yourself to Play Mandolin (Book, CD, and DVD) method to begin learning to play their instrument, starting with how to use picks and an introduction to standard music notation. This method allows users to master important mandolin techniques such as tremolo, cross picking, and more. This starter pack also contains accessories, including a custom-fit gig bag carrying case and strap, clip-on portable tuner with batteries, and a set of five picks. Alfred’s Teach Yourself to Play Classical Guitar Complete Starter Pack includes a high-quality, full-size Firebrand nylon-string acoustic guitar with deluxe accessories, including a custom-fit gig bag carrying case, clip-on portable tuner with batteries, a foot stool, and Alfred’s Teach Yourself to Play Classical Guitar (Book, CD, and DVD), the multimedia instruction series for beginners. Upon completion of the book, users will be able to read music and play beautiful classical pieces by some of the great classical masters, including Bach, Vivaldi, Mozart, and Scott Joplin. Alfred’s Kid’s Drum Course Complete Starter Pack contains high-quality percussion instruments, including a frame drum, set of maracas, woodblock, and mallets. The included method, Alfred’s Kid’s Drum Course (Book and CD) uses plain language that’s easy to understand to teach kids to play rhythms and songs on a variety of drums and sound sources. Children will learn from three irresistible drum experts—a clever classical dog, one cool jazz cat, and a friendly alligator that loves the blues—who guide students along by pointing out what’s important on each page. New additions to Alfred Music’s line of Complete Starter Packs are now available at music retail stores, online retailers, and at alfred.com. To download a high resolution image of this product, please click below: www.alfred.com/img/images/public%20relations/pr/primages/201408/42834_Complete_Classical_Guitar.tif www.alfred.com/img/images/public%20relations/pr/primages/201408/42836_Complete_Banjo.tif http://www.alfred.com/img/images/public%20relations/pr/primages/201408/42868_Complete_Drums.tif http://www.alfred.com/img/images/public%20relations/pr/primages/201408/42870_Complete_Mandolin.tif CONTACT: Danielle Braus - Manager, Public Relations & Social Media P: 818-891-5999 ext. 241 / F: 818-895-5301 / [email protected] / alfred.com Mailing address: P.O. Box 10003 • Van Nuys, CA 91410-0003 • Street address: 16320 Roscoe Blvd., Suite 100 • Van Nuys, CA 91406 • Phone: 818.891.5999 • Fax: 818.891.2639 • Web: alfred.com Alfred Music Distributes Finale PrintMusic 2014 Los Angeles, CA – January 2015 Finale PrintMusic 2014, a new version of the popular music notation software, is now available. Based on Finale, the world’s most trusted professional music notation software, this updated version of PrintMusic offers new functionality, support for current operating systems and file compatibility with Finale 2012, Finale 2014, and future versions of Finale. “PrintMusic has always represented a great value for anyone wishing to share music notation,” stated Karen VanDerBosch, MakeMusic Chief Executive Officer. “This new version is a major update showing our continued investment in the future of our suite of notation products and refining PrintMusic with a clean new interface, improved Mac OS X support, and a quicker path to excellent music notation.” Long recognized for its ease-of-use, Finale PrintMusic offers the essential features of Finale for just $119.95. Notes can be entered with a computer keyboard, a MIDI keyboard, and by scanning existing sheet music. Orchestrations of up to 24 staves can be created, and individual instrument parts can be extracted. PrintMusic offers high-quality playback with built-in sounds, support for additional VST/AU instruments and MakeMusic’s exclusive Human Playback. In addition to printing sheet music, PrintMusic can also create audio and graphic files, Finale files (which can be shared with all Finale products) as well as MIDI and MusicXML which can be shared with hundreds of other music programs. Highlights new to PrintMusic 2014 include: • PrintMusic’s Score Manager provides instant access to how staves look and playback, making it easy, for example, to change a staff from Alto Sax to Horn in F. • A fresh New Interface including an updated, modern look to PrintMusic’s mixer, playback controls, and palettes (which now lock on Macs, too). • Automatic Range Checking offers instant visual feedback when notes are written out of the range of beginner, intermediate, or advanced players. • Notation Improvements include easily hidden staves and refined placement of rests and accidentals when music appears in multiple layers. • Beat-assigned Smart Shapes, including hairpins and trills, automatically attach to a desired “beat,” and snap into place. • PrintMusic’s New File Format empowers musicians to share music back and forth with users of Finale 2014 and 2012 files, and offers even more flexibility for tomorrow.
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