Mission Critical Community Service
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ROYAL COLUMBIAN HOSPITAL FOUNDATION Congratulations to the Royal Columbian Hospital Foundation for 30 years of excellent MISSION CRITICAL community service. THE ROYAL COLUMBIAN HOSPITAL FOUNDATION HAS BEEN RAISING FUNDS IN B.C. FOR 30 YEARS Cassady and Company BARRISTERS AND SOLICITORS 604.523.7090 GINO NONNI President, Wesgroup Properties. Wesgroup GINO NONNI President, Serving the community since 1911 Cassady & Co.inddCustom 1 solutions1/24/08 11:19:45 AM for extraordinary organizations After breaking ground on his latest development, An air ambulance arrives at RCH to deliver a patient Gino performed open heart surgery. who has been critically injured in a car accident. Cassady + N THE FIRST OPERATING ROOM, enough says Gary Brush, VP of corporate VCI a team of neurosurgeons repairs a rup- services, Vancouver Fraser Port Authority, + Itured brain aneurysm on a father of three. who is chair of the Foundation’s board of Avail In the next OR, a young pregnant mother directors. is undergoing open-heart surgery to save “Three million dollars does not buy her life and that of her unborn baby. Down what $3 million used to buy, so we are not BCB Promo fill 2/5/08 8:33 AM Page 1 the hall, a grandmother who has suffered able to provide as much equipment for pa- www.kciphilanthropy.com a heart attack is rushed into the Cardiac tient care as we used to,” he says. “As our TORONTO MONTRÉAL CALGARY Catheterization Lab to have a major artery population ages, and the incidence of heart VANCOUVER OTTAWA HALIFAX EDMONTON unblocked. On the roof, an air ambulance disease and chronic diseases like diabetes touches down as the trauma team prepares increases, there will be more and more of to treat its passenger, a young car accident a need to provide resources for the hospi- victim. tal. We know it is a huge challenge, but it Welcome to the Royal Columbian is also an exciting opportunity to help our CLIENT: Ketchum Canada Inc. PROOF #: DATE: COLOURS: 1 2 3 4 5 6 23 / 01 / 2008 PROJECT: KCI Medical Ad Hospital in New Westminster. hospital and Fraser Health achieve their vi- 1/9th Page Ad Jan08 REVISIONS: PHILTER COMMUNICATIONS INC. DOCKET #: 2008-016 Now, imagine you are a small non- sion of best-in-class health care.”155 GEORGE STREET, LOWER LEVEL, TORONTO, ON M5A 2M8 CUSTOM: profit organization whose mission is to Gillian Harwood, executivet 416.365.0460 director f 416.365.0405 at ARTWORK: Ad www.philtercommunications.com TRIMPROMOTIONAL SIZE: 2.25”w x 3.25”h help this hospital save those lives. You RCH says that this is a critical time. “We are PMS 0000 PMS 0000 have 30 years of expertise, a good repu- already at maximum capacity and every day LIVE AREA:FEATURES2.25”w x 3.25”h ©2007 BLEED: none PMS 0000 PMS 0000 tation and have been highly successful in we are faced with growing demand from the past. But recently you’ve hit a plateau. critically ill and injured patients. There has If you would like your Everyone says you are a force for good but not been a significant expansion at this site Saving lives is business as usual at Royal Columbian Hospital, as well as for our many you recognize the challenges of the future since 1992 and we need more capacity and company featured corporate partners across the Lower Mainland. Among them, generous businesses like and know things cannot go on as they are. resources to fulfill our mandate.” in a BCBusiness Wesgroup Properties are helping to provide for more life-saving open heart surgeries. Make These are the realities facing the Royal The hospital’s mandate is huge and magazine care part of your business today – for more than 1.5 million people from Burnaby to Boston Columbian Hospital Foundation, the complex. It is at the heart of one of the charitable organization that raises money fastest growing health regions in the Promotional Feature Bar, there can be no greater reward. for the Royal Columbian Hospital (RCH). country and it provides tertiary care (the please contact: In the last few years, the RCH Foundation highest level of care for the most critically has consistently contributed around $3 ill patients) for patients from Burnaby to John Cochrane million a year to the hospital. As impressive Boston Bar. RCH is the major trauma and Tel: 604.299.7311 visit www.rchfoundation.com to learn more. as the figure sounds, that sum is no longer heart centre for the region and the regional [email protected] Promotional Feature RCH 5372 BC Biz Ad Page: 1 Date: Date: FONTS PR OOF INKS REVISIONS REV APP Size: 7.875 in x 10.875 in ITC Avant Process Cyan HOT—IMMEDIATE! Client: RCH Line Screen: 150+ Garde Gothic 2.0 Process Magenta Today—time: Account Mgr: Lora Created by: Yukiko Std 1/23/08 Process Yellow Tomorrow morning 9am Art Director: Mike B Revision by: Yukiko 10:49 AM Process Black Regular turnaround Copy Writer: Chris Notes: ROYAL COLUMBIAN HOSPITAL FOUNDATION ROYAL COLUMBIAN THE COST OF CARING ROYAL COLUMBIAN HOSPITAL FOUNDATION HOSPITAL – ThEN AND NOW referral hospital for neurosciences, inter- sources of funding, but our Foundation re- The Royal Columbian Hospital was built for Cam Landell, Big House’s director of stra- As the Foundation and the hospital gear ventional radiology, high-risk maternity ally adds an extra dimension of services that just $3,396 in 1862. At the time, the 30-bed tegic and client satisfaction at Big House up for a major campaign to fund expan- and newborn intensive care. RCH is also we’re able to provide. They take health facility was the only hospital in the Lower Communications. “They understood that sion, Adrienne Bakker, president and CEO a UBC teaching hospital with a newly ex- care from good to better to best.” Mainland. Unfortunately for women and fundraising is vital to getting the upgrades, of the Foundation, is confident that they panded Clinical Academic Campus and a There are more than 20,270 registered children, the hospital only treated men. RCH equipment and facilities needed to keep are in a position to generate more revenue community hospital for the residents of charities and non-profit organizations in moved to its current site in Sapperton in pace with the challenges that the popula- and provide the hospital with the support New Westminster. B.C. In this crowded marketplace of wor- 1889 and following numerous renovations, tion is currently throwing at them.” it needs in the long term. Every year, the hospital administration thy causes it was time for the Foundation it now serves 1.5 million people. The RCH Foundation celebrates its 30th an- This input from the beginning would Says Bakker: “There is such competi- compiles a list of each department’s equip- to evaluate its marketing strategy explains niversary this year. It was formed by concerned also ensure that the new brand would be tion for charitable dollars now, but what’s ment needs. Patient care leaders prioritize Susie Poulsen, director of marketing and Today Royal Columbian is: members of the community in 1978 when the championed by all. The agency’s biggest exciting is that there is a growing aware- their requests as everyone competes for communications with the Foundation. •OneofBC’sbusiesthospitalswith hospital needed its first CT scanner. challenge was to create a unique value ness of the importance of giving thanks by the same limited pot of funds. “This year “Royal Columbian is more than a com- 52,000 emergency visits and 29,000 With an urgent need for regular fundraising, proposition for the Foundation to help dif- high profile philanthropic business leaders (07/08) we received a list that totalled $7 munity hospital; it’s a powerhouse of criti- admissions each year. the Foundation launched the Hospital Home ferentiate it from other health care causes. like Frank Giustra, Bill Gates, Bill Clinton million,” says Gillian Harwood. “Adri- cal care,” she says. “We needed to promote •HometotheonlyCardiacCatheterization Lottery in partnership with Surrey Memorial The Foundation wanted to ensure that its and others. We at the Foundation want enne and the Foundation pledged to work this uniqueness and worthiness as a cause Lab in the province providing 24/7 Hospital Foundation in 1994. At the time it brand and vision reflected the hospital’s people to really understand the impact of with the community to raise $3 million, and develop a robust creative platform to emergency access to angioplasty for heart was the first of its kind in BC and in the last 13 culture and strengths, and its critical and their gift. So our brand is about uniting ev- which is wonderful – and essential.” market it.” attack patients, and the only hospital in years it has raised more than $44 million to unique role in the region. eryone under a single compelling cause for To meet these growing demands, the They decided it was time for a new brand. the region to do cardiac surgery. pay for essential medical equipment. As com- The concept that donors don’t just caring, and telling the story to the commu- Foundation has pledged to embark on a Enter Big House Communications, a •Theonlyhospitalintheregiontoprovide petition from other home lotteries increases support the Foundation but that they be- nity and donors about how their giving is large, transformational fundraising cam- Vancouver-based agency that has made its neurosurgery with more than 730 and the funding demands of the hospital rise, long to the cause is a defining component making a difference in the lives of patients paign for the hospital.