disClosure: A Journal of Social Theory

Volume 19 Consuming Cultures Article 12

4-2010

After the Garden is Gone: Megachurches, Pastoral, and Theologies of Consumption

Andrew Battista University of Kentucky

DOI: https://doi.org/10.13023/disclosure.19.12

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Recommended Citation Battista, Andrew (2010) "After the Garden is Gone: Megachurches, Pastoral, and Theologies of Consumption," disClosure: A Journal of Social Theory: Vol. 19 , Article 12. DOI: https://doi.org/10.13023/disclosure.19.12 Available at: https://uknowledge.uky.edu/disclosure/vol19/iss1/12

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Andrew Battista church is similar Lo many olher garganluan worship cenlers, in that it claims Lo welcome diversity but is comprised mainly of a white, educated, middle-class core. According to the After the Garden is Gone: Hartford Institute for Religion Research, which has provided Lhe mosl thorough research aboul the megachurch movemenl available thus far, megachurch members are "more Megachurches, Pastoral, and affiuenl on average Lhan churchgoers of lhe nation as a whole."3 Over one-fourth of Theologies of Consumption megachurch allendees have a household income of over $100,000, and nearly two-thirds I werit to the Garden of Love, And saw what I never had seen: make al least $50,000.4 Soulhland, a massive estate that many Lexington residents A Chapel was built In the midst, pejoratively refer to as "Six Flags over ," is one example of a trend where evangelic~! Where I used co play on the green. Christians abandon modestly sized Mainline Proleslanl congregations, often located m downlown areas, and inslead attend large-scale, non-denominational worship and - William Blake, "The Garden of Love" entertainment venues that occupy expansive suburban and exurban properties. Since the early 1990s, scholarly and popular critics note that megachurches have proliferated by This pasl April I visiled Soulhland altracting sojourners who are disgruntled wilh Mainline and its "irrelevant" Christian Church in Lexinglon, KY, and rituals, and they have also burgeoned by enticing a large cohort of people who are new to was inviled Lo allend a Poor Man's After­ organized and inslilulionalized religion. 5 Tax Dinner. Soulhland, localed on a Megachurches have been successful because they convince such spiritual nomads to verdanl 115-acre plot in Lhe rapidly join a new fold, where they can embark on a chic, Christian jou mey and chat about it over disappearing farmland between coffee in Lhe church bistro. Like olher churches Lhal assume the big-box retail design, Lexinglon and Jessamine County, hosled a Southland overwhelms people who attend wilh hip worship music and opportunities lo catered meal and a performance by Lh e purchase books, L-shirts, and similar Christian-themed kitsch. More importantly, Dale Adams Band. Southland's website communities like Southland forgo lhe conventional sermonic form and instead peddle promoted the evening by asking, "Did you biblical aphorisms thal can be digesled via PowerPoinl slides and YouTube clips. have Lo pay when you filed taxes? This Megachurches call lheir members "users" (or "seekers") because market research has monlh's Galhering is designed to help you shown Lhal "laity" or "congregalion" suggest a stodgy, outdated image that alienates the to forget your I RS woes."1 The Afler-Tax target churchgoer. To offer a more enlicing product, megachur~hes also ri~ Lheir Dinner, il seems, was meant Lo consol e sanctuaries of traditional Chrislian iconography, such as crosses, stamed glass windows, members of Soulhland's flock, whose and the Bible, because lhe same market research reveals lhal lh ese symbols make many wallelS ached after filing for lhe April 15th churchgoers uncomfortable. Megachurches' atlention to consumer p~e~erence parl_ays into deadline. And, assuming Lhal the lale­ a theology of consumption that informs almost every aspect of the spmtual educa_tion they model luxury SUVs in Lhe church parking offer.6 Because megachurches have been so prolific, lhey spearhead a consumptive ethos loLs correspond lo lhe financial thal has infiltrated even the smallest congregations in the U.S., due in large part to wherewilhal of Soulhland's members, one successful media produclS. This growlh has, in turn, reinforced evangelical 's might also assume lhal the dinner was an uncritical adaptation of capitalism as a model for spiritual development To those who see unqualified success, a welcome reprieve megachurches as symptomatic of a flawed Christianity, m_a~ket~ minded churc~ gro'-:th for Lhose worshipper-consumers who confounds one of the religion's oldesl polarities: the task of hvmg m the world while trying belong Lo the brackel most Laxed afler nol Lo conform Lo its ways. Megachurches offer a religious experience that appears to having rendered Lheir money unlo Caesar. absolve this tension. Perpetualing an apparent contradiction, megachurches encourage Soulhland is Lexington's largest their members Lo rejecl "things of lhe world" even while lhey stake out spiritual identities megachurch. With al least 8,000 people by purchasing such things. Megachurches seek Lo win lhe lost and wow the consumer allending each week and an operaling simultaneously. budgel sizable enough Lo sustain a staff of Allhough sociologists and cultural critics who are skeptical of megachurches over eighly people, Soulhland exceeds condemn the synergy of missionary fervor and capitalist ideology,_they oft~n balk ~hen the most U.S. congregations in Lerms of moment arrives to articulale exaclly what makes these evangehcal empires socially and 2 financial resources and social clout. The doctrinally reprehensible. For example, consider Omri Elisha, who expresses a c?mmonly­ held sentiment lhal "(e]ven people who do not believe in Christ the Redeemer still.. ~a~t to believe in a Chrisl lhat Lhrows a fil when money-changers show up al the temple. Ehsha 83 84 After the Garden is Gone Battista seems to suggest that the ethical framework Christianity offers is salvageable only if it harmony.11 Sharlel interprets contemporary as a culture that expresses opposes the evils of capital economy. He is one among many who discredits evangelical theodicy, or a quest to understand the presence of evil in the world, in terms of geographic capitalism with the conviction that Jesus-who says il is harder for a wealthy person lo locale. Christians remove themselves from the complexity of urban life, where evil runs enter heaven than for a camel to pass through the eye of a needle- would not condone rampant, and retreat Lo the safety and still waters of suburbia, a journey they believe 8 exploitative industries, like usury on sacred worship space. The intuition that Jesus would bolsters their spiritual health. This movement, given credence by market-based ideologies, chide a faith undergirded by capitalism may be correct, and it is probable that Jesus would generates a new brand of Christianity imbued with the seductions of _the literary pastor:!. disparage megachurches- not-for-profit conglomerates that comprise a $7.2 billion Pastoral literature, originally poems in which shepherd speakers rest m stales of receptive industry in the United States and exploit their tax-exempt status to build material empires leisure and reflect idealistically on their experience with nature, has, according to Terry and propagate a right-wing agenda.9 However, this interpretation of Jesus cleansing the GifTord, exfolialed into a trope versatile enough "to both contain and appear to evade temple explains the perniciousness of evangelical capitalism only in part. tensions and contradictions- between country and city, art and nature, the human and the The seeming incompatibility between Christianity and the marketplace is just one non-human, [and) our social and inner selves." 15 The pastoral impulse elucidates many aspect of a recurring pattern whereby megachurches implement theologies infused with evangelicals' fear of confusing and spiritually volatile urban environ.ments. The exu~ban capitalist ideology to uphold the upper-middle class status quo. Evangelicals themselves location of most megachurches, their architectural fea tu res, and their landscape designs have long since resolved the quandary of intertwining the sanctuary with the market while reinforce consumer sovereignty while lulling Christians into a bucolic idyll, in which they following a figure, Jesus, who teaches that such uneasy collaboration with earthy systems cannot recognize their complicity in social inequality. . . contradicts the critical worldview that New Testament writers painstakingly develop. And, This essay argues that pastoral ideology, which has informed the Amencan literary of course, megachurch leaders fully realize how fluid the slippage is between evangelism and cultural tradition since al least the Puritans, should be considered in tandem with and entrepreneurialism, and most freely admit that evangeli sm is marketing, and capitalism as the contemporary evangelical megachurch movement's chief ideological marketing is evangelism. After all, if churches are "pushing a high-concept product [like] framework. As megachurch members leave the city and retreat lo the country, they 1 eternal life," why should they separate these categories7 0 In the minds of most participate in the fantasy that they can fl ee complexity and ab solve themselves from the evangelicals, the clarion call Lo recruit members and expand the church does not bespeak co nfrontational, oppositional ethic of the Kingdom of God that informed early Christianity. bad-faith corporate entrepreneurialism; rather, it implements in a literal way the ultimate In what follows, I will explain how narratives of the marketplace function to develop a marketing campaign: Jesus' Great Commission lo make disciples of all nations.11 Indeed, pasloral-megachurch-Christian worldview, where spiritual seekers can choose lo embrace most megachurches appropriate capitalism flagrantly and already see the parallels a faith that refuses to rob them of their comfort The capitalism that megachurches between the church and the market as being obvious. Take, for instance, Ted Haggard, the appropriate fosters the illusion that economic growth can create efficient ways of former and now recovering (or is it recovered?) homosexual pastor of New Life Church in spreading Jesus' gospel, which allegedly provides a raison d'~tre for accumulating wealth Colorado Springs, CO. Haggard argues "that for Christianity lo prosper in the free market, il and expanding properly. In reality, the capitalist theologies that megachurches espouse needs more than 'moral values'- it needs consumer value." 12 Or, consider John Jackson, enable the wealthy elite- and those who support them by acting as spiritual consumers­ pastor of Carson Valley Christian Center in Minden, NV, a spiritual leader who refers lo to practice religion in a way that damages rural landscapes ecologically and upholds upper­ 1 himself as a "PastorPreneur." 3 And then there's Willow Creek Community Church in South middle class advantage. Barrington, IL, the first thoroughly market-driven megachurch. Willow Creek seeks out MBA-credentialed men (in lieu of those with a theological or mi nislerial education) lo hold Narratives of the Marketplace church leadership positions. The church, adept al branding the spiritual experience il As Willow Creek's marketing model would indicate, megachurches perpetuate by provides, has launched a marketing arm Lhal offers consultations, workshops, and seminars advancing consumption-based theologies that emphasize their survival skills .. or the ma~y for smaller congregations that seek to deliver similar programming. Willow Creek's media shibboleths thal evangelicalism embraces, few appear as clearly as econo~1c ~~d social raise additional revenue and leach other pastors how Lo become business-savvy leaders Darwinism. Megachurch pastors often attribute their growth not to the Lords Sp1nl, as ~ne who can replicate the parent church's stratagem and grow their own smaller churches might assume, but instead lo their church's ability to outwit, outlast, and survive accordingly. competition. Multiple church histories indicate that "successful meg~church leaders ada~t To be sure, megachurches have infiltrated the literal and figurative landscape of U.S. to demographic and social change; they target potential wors~1pers based on their evangelical Christianity because they provide good customer service (and the customer is, lifestyles; and they use multiple communication channels Lo deltv:r message~ that are they say, always right). However, it's not just market-based Lh eology that drives the success relevant Lo people's lives." t6 Joel Osteen, pastor of Lakewood Ch~:ch m Hous~on, interprets of megachurches. I suspect that a second key impulse that drives megachurches is the his church's growth as a natural consequence of its adaptab1hty. Accordmg Lo Osteen, Christian affinity for sheep and shepherds, or, staled less glibly, ils inculcation of pastoral "[o)ther churches have not kept up, and they lose people by not changing with the ti~es." 1 7 ideology. Jeff Sharlel suggests that megachurches proliferate by offering a faith community Rodney Stark, a sociologist who applies Adam Smith's "invisible h~nd" pa:a~1gm to whose main selling point is a lack of conflict In his mind, megachurches cater lo a religious institutional religion, has anatomized the resonance betwe:~ economic Darwtmsm and faction that replicates a fundamental mystification, a retreat Lo a nonexistent Golden Age of faith communities. According lo Stark. the cutthroat spmtual market, where many 85 86 After the Garden is Gone Battista doctrinal perspectives vie for people's allegiances, winnows away churches thal are nol fil allegiance of large congregations, Warren is like many megachurch pastors in that he to survive: "competition among religious organizations in any society stimulates effort, reaches millions of other evangelicals through sundry media enterprises.25 The presence of thus increasing the overall level of religious commitment and causing the demise of faiths Warren and other megachurch leaders presents a salient modem example of the 1 lacking sufficient market appeal." 8 "routinization of charisma," a phenomenon, Max Weber suggests, that ultimately enables Nol surprisingly, then, megachurches oflen sing their own praises Lo the cadence of "the continuously effective routines of workaday life" to infiltrate organized religion.26 an inspirational Horatio Alger-style melody. Megachurches in this instance resemble With a powerful yet unimposing personality, the charismatic megachurch leader, Weber's corporations that recount their ascendance through tales of meager beginnings, cramped version of a creative genius and entrepreneur, helps followers to transcend the strictures of spaces, and sparse attendance-all hardships overcome en route to plush auditoriums and boredom and eventually become participants in bureaucratic order. influential cable television ministries. Southland, for instance, boasts that it grew out of "a vision [ ... ] One hundred and seventy-two people attended the first service on July 8, 1956. "The Lord is my Shepherd": Evangelicalism and Pastoral 19 Nearly five decades later, [it averages] over 8,000 in allendance." Following a similar It is a commonplace to speak of a faith community as a "fold," a charismatic presence vein, Lake Forest, CA's Saddleback Church represents its success on its website both in like Warren as a "shepherd" or "pastor" (which comes from the Latin word for "shepherd"), prose form and with a "quick facts" format: and a congregation as a "nock." These metaphors cast religious experience in terms of the pastoral motif, which can be traced back to the Old Testament's most famous poem, the Year the Church Began: 1980 twenty-third Psalm. In that well-known verse, the analogy of God as a good shepherd who Founded by: Rick and Kay Warren leads his sheep beside still waters culminates with the promise of radical equality, where Size of first Bible study: 7 people every person receives the chance lo "dwell in the house of the Lord" forever.27 Pastoral Average attendance today: 20,000+ literature provides a way Lo Lalk about spiritual, social, and ethical relationships between New Believers baptized in past 10 years: 12,000 humans, God, and nature. Pastoral not only elicits a sentimental yearning for repose in Church campus: 120 acres20 nature, but also seeks to create a utopian ideal in which the threat of loss dissipates into a serene union with the nalural world. William Empson argues in Some Versions of Pastoral As the Saddleback story goes, Warren, "fresh out of seminary," len Southwestern Baptist (1935), his still-innuential study, that the pastoral fundamentally reduces the complex to Theological Seminary in Texas with his wife and all his possessions, which fit "on the back the simple.28 According lo Empson, the "essential trick of the old pastoral, which was felt to of a U-haul truck," and went to California to start a church.21 Whal began as a small Bible imply a beautiful relalionship between the rich and the poor, was to make simple people study, held in Warren's modest apartmenl, evolved into "one of the mosl exciting journeys express slrong feelings.''29 In lhis way, the pastoral appeals to emotion-which is central to of growth that any church has experienced in American history."22 the evangelical experience-as a way of establishing stable community and finding Finally, there's the largest congregation in the U.S., Osleen's , salvation. Under the pastoral rubric, this quest for stability develops to become a way that which boasts a story that may trump other megachurch hisloriographies in its pomp. people think they can evade the aclual and biller contradictions of the present30 According to Lakewood's website, "[the church's] origins were humble. In facl, the first I believe thal megachurches adopt a pastoral aesthetic (theologically, meeling of Lakewood Church was held in a converted feed store on the outskirts of geographically, and archileclurally) because the predilection of contemporary ."23 Today, Lakewood meets in the refurbished 16,000-seat Compaq Center, former evangelicalism is to recoil from societal problems, specifically patterns of injustice. home of the NBA's Houston Rockets. (One wonders if Lakewood's historical narrative Pastoral often works according lo a problematic logic of retreat, as ecocrit:ic Lawrence Buell alludes to Christ's own humble beginnings in a barn, which, according to the gospel has pointed ouL Synthesizing the pastoral impulse in American literature and culture, account, still housed liveslock at the time of his birlh). These rags-Lo-riches lales are Buell argues Lhal lhe trope ''cannot be pinned to a s_ingle ideologica~ posi .~io n. " 31 H_is important to megachurches because they form their identities and innuence their example, a close reading of an essay by Henry Davtd Thoreau, entitled Slavery m theological visions. The narratives pass off American Dream opulence as the inevitable Massachusetts," affords Buell the opportunity to show how pastoral thinking can lull teleology for the thriving, God-seeking church, and once megach urch-goers sense that their people into a mindset where they shirk their duty to be socially engaged. Buell spiritual plight corresponds with the principles that dictate capital economy, they envisage demonstrates how Thoreau, amidst a screed against slavery, complains that the mere their continued participation in that economy as an expression of Christian faith. thought of the United States spoils his walk through a patch of white water lilies. For Markel theology allows megachurch paslors like Rick Warren, for example, to insisl Thoreau, the while water lily is a symbol of purity, yet he writes, "I shall not soon despair of on the one hand that Christianity's "goal is not to turn the church into a business," while on the world for [lhis nower], notwithstanding slavery, and the cowardice and want of the other hand lo acknowledge that his church's stalus as an evangelical powerhouse stems principle of Northern men."32 It would seem that Thoreau's reflecti~n on the lilies_evinces a directly from its implementation of business stralegies.24 The success Warren has enjoyed desire to retreat to a "simplified green world," where he doesn t have to thmk about suggests that he is not only a corporate visionary, bul also one of evangelicalism's mosl difficull problems (in lhis case, lhe perpeluation of slavery). . charismatic figureheads. For this reason President-elect Barack Obama asked him lo However, Buell points out that "[ e]ven at its most culpable-the moment _of willful deliver the invocation al his January, 2009 inauguration. In addition lo commanding the retreal from social and political responsibility-[pastoralj may be more straleg1zed than 87 88 After the Garden is Gone Battista mystified."33 Thoreau's dismay that thoughts of injustice would sully his saunter by the Bellevue Baptist Church in Cordova, TN, and Willow Creek, install lakes that accentuate the lilies might seem befitting of pastoral's fundamental escapism, but it's possible, Buell separation between their congregation and society. In these instances, natura! elements argues, that Thoreau's turn to the lilies is a self-conscious rhetorical strategy for "exposing (trees, fields, and streams) are literally used lo facili~le pasL~ral ~sca~1sm . The 4 public consensus as repressive and arbitrary."3 Thoreau's remark can be read as a wry Saddleback Church also prides itself on its landscape, which we might 1magme to be a commentary on how indefensible it is to sequester oneself from society and escape lo perverse application of the m id-1990s bohemian bourgeois ethos. 38 According to Rick nature. Just as the pastoral provides contemporary evangelicalism with the framework to Warren, Saddleback attempts to provide a naturalist church experience that connects resolve apparent contradictions and retreat lo a realm of green bliss, so loo does its worshippers with God's creation. Warren told a news reporter that "People _always say metaphorical and rhetorical framework allow for pastoral critics to exercise its impulses as they feel closer to God in nature. When God made Adam and Eve, he put them m ~garden, a method of critique. For an example, one needs to look no further than William Blake's not a skyscraper."39 Saddleback has a large glass window that allo~s for worshippers_ to "The Garden of Love," a simplistic rhyme that indicts religion for its hypocrisy (see the soak in the Southern California sky while listening to sermons. Architectural features hke epigraph). Its fundamental pathos is lament, for the loss of a literal landscape and a this intend to unify churchgoers with nature while still keeping them safely secluded from spiritual purity, both of which, in his mind, have been deslToyed by the literal and symbolic si n and contamination. structures of institutionalized religion. If megachurch exteriors take worshippers back to nature, c~ur~h interi.ors seeks to Megachurches do not reenact the pastoral's fundamental movement from the city to amplify culture, and the individual sovereignty that accompanies 1t Herem rests yet the country simply because they like Lo build on cheap, spacious plots of land. Rather, the another central paradox: megachurches encapsulate both the simplicity o~ the past~ral megachurch pastoral retreat seems to ameliorate for many evangelicals the confusion of ideal and the complexity of the marketplace. Large, spacious sanctuanes, oversized living in a fallen world. John N. Vaughn, a consultant who offers his services lo aspiring atriums, sprawling food courts, and open concourses-all megachurch staples-r~inforce a church pastors, lauds megachurches for their ability lo identify spiritual warfare in urban consumer-driven sense of sovereignty. The glut of space that megachurches provtde allows areas, distance themselves from such strife, and worship in a safe, serene locale. As Vaughn congregants to "maintain control over [their] peram~ulati~ns and decisions::· thus sees it, megachurches remain inaccessible lo "gang members [and other] power groups contributing to the illusion of choice that echoes the ways 1~ which mos~ members accept [who] usually know that it is best to keep a respectable distance from worship centers, or reject theology as [they] see fit."40 Megachurch landscaping and arch1le.cture, bo~ nol­ where the power of God is obviously present."35 Megachurch members, warriors in a so-subtle appeals to the human pastoral affinity, allow its users to fellowship, worship, and metaphorical battle between Satan and the Children of God, are especially aware of commune with the divine on their terms, and without conflict. spiritual attack, so it's no surprise that they prefer to live, shop, and worship, as far away from demonic city centers as possible. While working on assign menl in Colorado Springs, Render Unto Caesar Jeff Sharlet asked New Life Church members if they could recommend any restauranL~ in The anecdote with which I began this essay, Southland's "After-Tax Dinner," the city, only to find that indicates that megachurch members pay tribute in good faith that their obedience to governmental authority is an expression of their godliness. As taxpa~ers and members of Whenever I asked where to eat, they would warn me away from downtown's the middle class, they are like most Americans, people who, according to Scott Thumma neat little grid of cafes and ethnic joints. Slick to the Academy, they'd tell me, and Dave Travis, "have not only grown accustomed to large organizations, but they have referring to the vein of superstores and prepackaged ealeries-P .F. Chang's, even had their characters and tastes shaped by them." 41 Thus, the support of governmental California Pizza Kitchen, el al.-that bypasses the city. Downtown, they said, authority by paying taxes is a corollary of megachurch theolo~, wh~ch, I have is "confusing."36 demonstrated is shaped by people who understand that the benefits 1mpenal economy affords is th~ bread and butler of megachurch growth. Unequivocally, megachurch The "confusion" megachurch members seek to avoid, spiritual and social, reinforces Christians avoid conflict with the slate, even though this tension remains at the heart of the evangelicalism's ability lo seek repose beside the still waters of social affluence and avoid ethic Jesus expresses in the Synoptic Gospels. Such adherence to esta~lished autho~itie_s, I confronting scenes of inequality. Of course, megachurches also develop in the suburbs and imagine, stems from the way megachurch evangelicals. read the g~spels. famo~s med1~tion exurbs to establish and reinforce class boundaries. Outside the reach of public on paying taxes, Jesus' verbal exchange with the Pharisees. In this pencop_e, the Pha~sees transportation routes, megachurches effectively make il difficult for economically approach Jesus while he is teaching to a crowd and attempt to trap him by posing a underprivileged people-especially those who do not own a car-to attend. politically loaded question. The Pharisees proclaim: Having retreated from the city, megachurches make "choices regarding location and treatment of exterior grounds [that] indicate how that congregation conceptualizes the Teacher, we know that you are sincere, and show deference to no one; f~r relationship between themselves and the rest of society."37 Often congregations distance you do not regard people with partiality, but teach the way of God m themselves from society by constructing ornate landscapes and expansive seas of concrete accordance with truth. ls il lawful to pay taxes to the emperor, or not? parking lots, which surround megachurches and provide a buffer between the sanctity of Should we pay them, or should we not?42 its facilities and the troublesome, sinful outside world. Many other megachurches, such as

89 90 After the Garden is Gone Battista

If Jesus answers that it is lawful to pay truces, he will offend his Jewish followers, who abhor and Paul), and builds a pastiche of English Bible translations and paraphrases in such a way Roman imperial oppression and see submission to earthly authorities as untenable. that hijacks the "Render Unto Caesar" passage to make it mean exactly what it never could However, if Jesus advocates nonpayment of Laxes, he provides the Pharisees with reason lo have meanL hand him over as an insurrect to the Roman stale. Instead of answering the Pharisees, Jesus One wonders if megachurches can sustain the constant process of adaptability, retorts with an order and then another question: change, and meeting the consumer's needs without themselves becoming an outdated blip on the U.S. spiritual radar screen. Consumer-driven doctrine might eventually relegate "Bring me a denarius and let me see iL" And they brought one. Then he said megachurches an ineffectual religious experience, an insiders-only meeting for believe~s to them, 'Whose head is on this, and whose title?" They answered, "The that has no lasting effect on the society from which it seeks to escape. When he wrote his emperor's." Jesus said Lo them, "Give lo the emperor [or Caesar] all things "Letter From Birmingham Jail" in 1963, Dr. Marlin Luther King, Jr. chastised the church for that are the emperor's, and to God, the things that are God's."43 turning a blind eye toward social injustice. King said, "[i]f today's c~u.rch doe~ not recapture the sacrificial spirit of the early church, it will lose its ~uthenl1c1ty, .forfe1l the Jesus, by asking the Pharisees' to produce a coin from their own pockets, forces their hand loyalty of millions, and be dismissed as an irrelevant social club with no meaning for the in the argument and exposes their own hypocritical collaboration with the Roman twentieth cenlury."47 While large churches did exist when King wrote, he could not establishment Furthermore, by baiting the Pharisees to admit that they carry in their possibly have imagined the full-extent of today's technology-laden, ~ltra -lands:aped pockets a graven image of another god-Caesar Augustus- Jesus establishes thal their exurban megachurches, which now wield a disproportionate amount of influence in. the 44 idolatry is untenable, given their Jewish piety. Jesus' answer lo Lhe Pharisees, really a United States evangelical milieu, yet bear little resemblance to how the Gospel wnters non-answer, diffuses a highly charged silualion. As most biblical scholars note, in lhis represent Jesus. account Jesus does not affirm complicit participation with an earthly kingdom. Rather, he "shows an atlilude of critical distancing vis-a-vis civil aulhority."45 Jesus, like other moments in the gospels, in no way advocates supporting the Roman Empire. Instead, his answer establishes an attitude of conflict, one that necessarily opposes earthy systems of imperial dominance in favor of allegiance to the Kingdom of God . Given the pastoral impulse that guides megachurches, specifically their tendency Lo absolve conflict of any kind, il should come as no surprise Lha l megachurches revise Jesus' inleraclion with the Pharisees in lhis passage. The moslglaring instance of this taking place is the Saddleback Church's PurposeDriven ministry education arm, which produces curricula, pre-authored sermons, and Bible study oullines Lhal ministers can use in their own churches. One such lecture in PurposeDriven's Matthew and Friends Leadership Training Program offers a tellingly conservative explication of Jesus' conversation with the Pharisees:

God wants us lo obey others He puts in authority over us - God wants me lo obey MY EMPLOYERS and MY GOVERNMENT. Jesus obeyed lhe rulers of His lime. When lhe religious leaders of the day wanted lo know whal Jesus thought about paying taxes lo an oppressive government, Jesus said - Render unto Caesar what is Caesar's, and lo God what is God's. (Mallhew 22:21b) (NIV) Jesus understood that earthly authority is just a temporary picture of eternal authority, so Jesus taught us Lo obey even fl awed leaders now so we can understand how to obey the Perfect Leader, later. The Bible says - Everyone must submit lo the 9overnin9 authorities, for there is no authority except from God, and those that exist are instituted by God. (Romans 13:1)46 Andrew Battista is a graduate student in English Literature at the U.niversity of Kentucky. One doesn't need a vivid imagination to see lhe agenda of lhis reading, especially its He is completing a dissertation that examines the cultural function of Old Testament instruction to "obey even flawed leaders now" (could this mean Lhe Bush or Obama holiness in early modern English literature and culture. He teaches both the Old Testament administrations?). Saddleback's PurposeDriven ministry presents free-association exegesis, and the New Testament as Literature. amalgamates Bible passages from different conlexls (note the linkage between Matthew

91 92 After the Garden is Gone Battista

Notes 26 Weber, Max, Max Weber: Essays In Sociology. C. Wright Mills and H.H. Gerth, trans. (London: Routledge, 1999), p. 54. l "SCC - Southland Christian Church." Southland Christian Church. 10 Apr. 2007. 21 Psalm 23:6. . ze Empson, Wllllam, Some Versions of Pastoral (London: Chatto & Windus, 1935), p. 9. 2 According to Dan Wakefield, megachurches are those congregations that have 3,500 attendees each week 2'1 Ibid., p. 11. See The Hijacking ofjesus: How die Religious Right Distorts Christianity and Promotes Violence and Hate (New 30 Wllllams, Raymond, The Counay and die City (Oxford: Oxford UP, 1973), p. 60. York: Nation Books, 2006), p. 111. J1 Buell, Lawrence, The Environmental /maglnadon: Thoreau, Nature Writing, and die Formation of the 3 Thum ma, Scott and Warren Bird, "Not Who You Think They Are: The Real Story of People Who Attend American Canon (Cambridge, MA: Harvard UP, 1995), p. 44. America's Megachurches," Hartford Institute for Religion Research, p. 4. 15 December, 2009. 32 Ibid., p. 37. . For additional market research on megachurches, see Thumma, Scott and Dave Travis, Beyond 34 Ibid., p. 40. Megachurch Myths: What We Can Learn From America's Largest Churches (San Francisco: jossey-Bass, 2007). Js Vaughn, John N. Megachurches & America's Cf des: How Churches Grow (Grand Rapids, Ml: Baker Books, 4 lbid. 1993), p. 111. 5 For the cultural context of this trend, see Wuthnow, Robert, After the Baby Boomers: How Twenty· and 36 Ibid., p. 49. Thirty-somethings Are Shaping the Future ofAmerican Religion (Princeton: Princeton UP, 2007), Hadaway, C. 37 Kil de, Jeanne Halgren, "Reading Megachurches: Investigating the Religious and Cultural Work of Church Kirk and Penny Long Marler, "Growth and Decline In the Mainline," In Faith in America: Changes, Challenges, Architecture," In American Sanctuary: Understanding Sacred Spaces. Louis P. Nelson, ed. (Bloomington: and New Directions, Charles H. Lippy, ed. (Westport, CT: Praeger, 2006), p. 1-24, and Bottum, Joseph, "The UP, 2006), p. 238. Death of Protestant America: A Political Theory of the Mainline Protestant," First 111lngs (August/September 10 See Brooks, David , Bobos In Paradise: The New Upper Class and How They Got There (New York: Simon & 2008). 14 May, 2009. . J9 Loveland, Anne C and Otis B. Wheeler, From Meetinghouse to Megachurch: A Material and Cultural History 6 Clapp, Rodney, Border Crossings: Christian Trespasses on Popular Culture and Pub/fc Affairs (Grand Rapids, (Columbia, MO: U of Missouri P), p 150. Ml: Brazos Press, 2000), p. 126-56. 40 Kllde, "Reading Megachurches," p 241. 7 Elisha, Omri, "God Is In the Retails Why Does Evangelical Christian Caplelllsm Seem So Strange to the Rest of 41 Thumma, Scott and Dave Travis, Beyond Megachurch Myths, p. 14. the World?" The Revealer, 5 Dec. 2004. 10 April 2007, 42 Mark12:14·15. . 43 Mark 12:15· 17 8 Matthew 19:24. All Scripture citations, unless otherwise noted, arc taken from Coogan, Michael D., ed Tile 44 For Insight on the extent to which Rome asserted the divinity of Its political rulers, specifically the emperor, New Oxford Annotated Bible with the Apociypha. New Revised Standard Version, (Oxford: Oxford UP, 2001 ). sec Crossi'ln, J.O. "Roman Imperial Thcology,M In the Shadow of Empire: Reclaiming the Bible as a History of 9 Sosnlk, Doug, Matthew J. Dowd, and Ron Fourier, Applebee's America: How Successful Business and Political Faithful Resistance. Richard Horsley, ed. 59-74. (Louisville, Westminster john Knox, 2008). Leaders Connect with the New American Community, (New York: Simon & Schuster, 2006), p. 94. 45 Monera, Arnold T., "The Ch11stlan's Relationship to the State According to Conformity or Non-conformity," 10 Ibid., p. 99. Asia journal of Theology, 19.1 (2005), p. 117 ·18. 11 Matthew28:19. 4 13 Sosnlck, Dowd, and Fornier, Applebee's America, p. 99. 47 King, "Letter From Birmingham jail" Wiiy We Can 't Waft (New York: Signet Classics, 2000), p. 80. 14 Sharl et, Jeff, "Soldiers of Christ," p. 50. ts Gifford, Terry, Pastoral (London: Routledge, 2003), p. 11 . Works Cited 16 Sosnlk, Dowd, and Fornier, Applebee's America, p.95, emphasis added. 17 Symonds, William C., Brian Grow, and John Cady, "Earthly Empires: How Evangelical Churches arc Blake, William. The Complete Poetry and Prose of William Blake. David V. Erdman, ed. New Borrowing from the Business Playbook," Business Week. 3934 (2005). 18 Stark, Rodney, "Economics of Religion," In The Blackwell Companion to the Study ofReligion, Robert Alan York: Random House, 1982. Segal, ed., (London: Blackwell, 2006), p. 50. Bottum, Joseph, "The Death of Protest.ant America: A Political Theory of the Mainline 19 "SCC - About Us." Southland Christian Church. 10 Apr. 2007. . Protestant," First Things (August/September 2008). 14 May, 2009. 20 "Saddleback In the Press." Saddleback Church. 10 Apr. 2007 . america-a-poli lical-Lheory-of-the-protest.an t-mainli ne-19>. 21 "Saddleback Internet Campus." 12 May, 2009 Brooks, David. Bobos in Paradise: The New Upper Class and How They Got There. . 22 Ibid. New York: Simon & Schuster, 1999. 23 "Lakewood Church: Our History." Lal. Formation ofthe American Canon. Cambridge, MA: Harvard UP, 1995. . 24 Symonds, Grow, and Cady, "Earthly Empires." Clapp, Rodney. Border Crossings: Christian Trespasses on Popular Culture and Pu bite 25 Warren's The Purpose Driven Life, the fastest-selling nonfiction book ever, has sold over 23 million copies Grand Rapids, Ml: Brazos Press, 2000. since 2002. Publishers have marketed the book by encouraging churches to purchase mass quantities and Affairs. complete a numerologlcally significant "40 Days of Purpose study." Coogan, Michael D., ed. The New Oxford Annotated Bible with the Apocrypha. New

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Revised Standard Version. Oxford: Oxford UP, 2001. Vaughn, John N. Me9achurches & America's Cities: How Churches Grow. Grand Crossan, J.D. "Roman Imperial Theology." In the Shadow of Empire: Reclaiming the Bible as Rapids, Ml : Baker Books, 1993. a History of Faithful Resistance. Richard Horsley, ed. 59-74. (Louisville, Westminster Warren, Rick. The Purpose Driven Life. Grand Rapids, Ml: Zondervan, 2002. John Knox, 2008). Weber, Max. Max Weber: Essays in Sociology. C. Wright Mills and H. H. Gerth, Trans. Elisha, Omri. "God is in lhe Retails: Why Does Evangelical Christian Capitalism Seem London: Roulledge, 1999. So Strange to the Rest of the World?" The Revealer. 5 Dec. 2004. 10 April 2007. Williams, Raymond. The Country and the City. Oxford: Oxford UP, 1973. . Wulhnow, RoberL After the Baby Boomers: How Twenty- and Thirty-somethings Are Empson, William. Some Versions of Pastoral. London: Chatto & Windus, 1935. Shaping the Future ofAmerican Religion. Princeton: Princeton UP, 2007. Gifford, Terry. Pastoral. London: Routledge, 1999. Hadaway, C. Kirk and Penny Long Marler. "Growth and Decline in the Mainline." In Faith in America: Changes, Challenges, and New Directions, Charles H. Lippy, ed. 1-24. Westport, CT: Praeger, 2006. Kilde, Jeanne Halgren. "Reading Megachurches: Investigating the Religious and Cultural Work of Church Architecture." In American Sanctuary: Understanding Sacred Spaces. Louis P. Nelson, ed. Bloomington: Indiana UP, 2006. King, Jr., Martin Luther. "Letter From Birmingham jail." Why We Can't WaiL New York: Signet Classics, 2000. Loveland, Anne C. and Otis B. Wheeler. From Meetinghouse to Megachurch: A Material and Cultural History. Columbia, MO: U of Missouri P, 2003. Monera, Arnold T. "The Christian's Relationship lo the Stale According Lo Conformity or Non-conformity." Asia journal of Theology. 19.1 (2005): 106-142. "Purpose Driven Church - Changing Lives on Purpose." PurposeDriven. 11 Apr. 2007 . "SCC - About Us." Southland Christian Church. 10 Apr. 2007. . "SCC - Southland Christian Church." Southland Christian Church. 10 Apr. 2007. ://www.soulhlandchristian.org>. Sharlet, Jeff. "Soldiers of Christ: Inside America's Most Powerful Megachurch with Pastor Ted Haggard." Harper's Magazine. 310.1860 (2005): 41-54. Sosnik, Doug, Matthew J. Dowd, and Ron Fourier. Applebee's America: How Successful Business and Political Leaders Connect with the New American Community. New York: Simon & Schuster, 2006. Stark, Rodney. "Economics of Religion." The Blackwell Companion to the Study of Religion, Robert Alan Segal, ed. 47-67. London: Blackwell, 2006. Symonds, William C., Brian Grow, and John Cady. "Earthly Empires: How Evangelical Churches are Borrowing from the Business Playbook." Business Week 3934 (2005): 78-88. Thumma, Scott and Warren Bird, "Nol Who You Think They Are: The Real Story of People Who Attend America's Megachurches," Hartford lnslilule for Religion Research. 15 December, 2009. . Thumma, Scott and Dave Travis, Beyond Megachurch Myths: Whal We Can Learn From America's Largest Churches. San Francisco: Jossey-Bass, 2007.

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