Ireland's Largest Shopping & Leisure Destination
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IRELAND’S LARGEST SHOPPING & LEISURE DESTINATION THE MULTI VISION Acquired for €950m in 2017, The Blanchardstown Centre ranks as Ireland’s highest value property investment. Multi Ireland, as new centre managers, are building on Blanchardstown’s loyal audience and advantageous location to cement its position as Dublin North’s No.1 retail destination and shopper experience. Ambitious plans to revamp and expand the scheme in line with evolving customer affluence and lifestyles are already underway. There is a clear opportunity for upscale C&F brands to establish a dominant foothold in a young and growing catchment that wants to be able to shop locally for trend-setting fashion. Renowned for creating innovative and award-winning shopping environments, Multi is on a mission to deliver a town centre experience which will attract more regular visits from new and loyal audiences alike, a space that is more supportive of modern lifestyles, a place where your brand can thrive. 2 I Multi Ireland Blanchardstown Retail Vision Multi Ireland Blanchardstown Retail Vision I 3 MULTI CORPORATION WE ARE A LEADING OWNER, MANAGER AND (RE)DEVELOPER OF HIGH QUALITY SHOPPING CENTRES ACROSS EUROPE AND TURKEY WITH OVER 30 YEARS OF RETAIL EXPERTISE. Founded in 1982, Multi is a well-capitalised, growth-oriented, pan-European retail platform that is focussed on creating, managing and improving sustainable rental income. The 130+ shopping centres which Multi owns/manages welcome more than 400 million visitors per year and generate an annual spend of €4billion across more than 6,000 stores, restaurants and attractions. Active in 14 European countries, Multi employs over 650 employees in its mall management, asset management, development and support businesses. Multi's projects are internationally recognised for their innovative nature, architectural quality, sustainability and profound sensitivity to local environments and regularly act as the engine for revitalising cities and regions. A CONSUMER ECONOMY YOUNGEST POPULATION IN THE EU ONLY ENGLISH 173% SPEAKING 33% UNDER 25 RISE IN CUSTOMER COUNTRY SENTIMENT 2008 - 2018 IN EUROZONE 50% UNDER 34 6.2% 2014 - 2018 ANNUAL GROWTH IN IRELAND IS EUROZONE’S MOST 12.5% CORE RETAIL SALES VOLUMES DYNAMIC GROWTH ECONOMY CORPORATE TAX RATE (YEAR TO DECEMBER 2017) 7.8% 5.6% EMPLOYMENT AT HIGHEST ANNUAL GROWTH UNEMPLOYMENT WELL BELOW CURRENT EURO- LEVEL SINCE 2007 IN GDP (2017) ZONE AVERAGE OF 8.7% INCREASE IN HOUSEHOLD €30bn DISPOSABLE INCOME IRELAND’S RETAIL ECONOMY 5.1% (YEAR Q3 2016 - Q3 2017) ACCOUNTS FOR 12% OF GDP 6 I Multi Ireland Blanchardstown Retail Vision Multi Ireland Blanchardstown Retail Vision I 7 THE NEW FACES OF DUBLIN RETAIL 8 I Multi Ireland Blanchardstown Retail Vision Multi Ireland Blanchardstown Retail Vision I 9 THE CENTRE WITH MORE Blanchardstown is Ireland’s one true ‘Town Centre’ destination. Its award-winning core shopping centre is the centrepiece of a wider commercial ecosystem which includes global businesses, modern apartments and popular leisure amenities. Shoppers enjoy a variety of retail Opposite the central mall, the188- environments. Accessible from a bed, 4-Star Crowne Plaza hotel range of entry points, the central serves an international clientele on mall offers the greatest diversity of assignments to the nearby business places to shop and dine. Clustered parks. Alongside, eBay, Liberty around it, three retail parks offer Insurance and Fingal County Council a complementary mix of stores. have their office headquarters. The extensive car parking - 7,000 The town centre also has plenty to spaces, mostly surface level - adds offer entertainment seekers, with a to the sense of convenience and is a leisureplex, 9-screen cinema, arts major success factor. centre and two libraries on site. 10 I Multi Ireland Blanchardstown Retail Vision Multi Ireland Blanchardstown Retail Vision I 11 SWOR AII SWORDS PAVILIONS SWORS MALAHIDE SWORDS MALAHIDE M2 (DERRY) M M2 M1 (CAA (RR) (FAT) AA) M3 AR DUBLIN (CAVAN) AIRPORT DUBLIN DUNBOYNE AIRPORT UPSCALE BRANDS PORTMARNOCK DUNBOYNE PORTMARNOCK DUBLIN’S LARGEST CLONEE WILL ATTRACT CLONEE AFFLUENT COASTAL COOLOCK COMMUNITY RETAIL DESTINATION MULHUDDART SATRY MULHUDDART SANTRY FINGLAS M1 M50 FINGLAS (BELFAST) HOWTH M50 HOWTH BLANCHARDSTOWN CENTRE DUBLIN CLONTARF PORT NORTH DUBLIN TUNNEL CLONTARF DUBLIN CASTKNOCK PORT CASTLEKNOCK CENTRE LAUNCH SQ FT % LUCAN TUNNEL LUCAN JERVIS CENTRE RIR LIFFY TOLL RIVER LIFFEY Blanchardstown 1996 1,710,107 28.28 ILAC RT NORTH CIRCAR I CIT CENTR CIRCULAR SOUTH DUBLIN ROAD M4/M6 ROAD Dundrum 2007 1,506,060 24.90 DUBLIN CITY CENTRE (SLIGO/GALWAY) DUBLIN BAY DUBLIN BAY Liffey Valley 19 98 765,677 12.66 ST. STEPHEN’S BALLYFERMOT LIFFEY VALLEY SOUTH GREEN SHOPPING CENTRE CIRCULAR The Square 1990 577,500 9.55 ROAD BALLSBRIDGE Swords Pavilions 2001 490,000 8 .10 CRUMLIN CRUMIN Dublin is a North/South city, its two sides defined Jervis Centre 19 96 387,500 6.41 R131 DONNYBROOK R131 RATHMINES by theDO NNYBRiverROOK Liffey and M50 ring-road toll bridge. N11 RATMINES St. Stephen’s Green 198 8 320,000 5.29 N11 CLONDALKIN CLONDALKIN Everything north of the toll is the principal domain Ilac Centre 1981 290,625 4.81 of Blanchardstown Centre. WALKINSTOWN TERENURE WAKISTOWN CHURCHTOWN Total 6,047,469 100.00 TRURE DUNDRUM TOWN CENTRE RM Here you have the city’s third largest urban TO CTR TEMPLEOGUE area, Ireland’s fastest growing population, giant THE SQUARE TMOGUE DUN multinational HQs, key commuter towns and major RATHFARNHAM LAOGHAIRE T AR DUN M7/M8 RATFARAM SAGGART LAOGHAIRE (LIMERICK/CORK) family attractions – and a front-of-mind retail M7/M8 SAGGART TALLAGHT (IMRICK/CORK) destination with the scale to match. TALAGHT M50 CARRICKMINES M50 CARRICKMIS M11 (WEXFORD) M11 (WEFR) 12 I Multi Ireland Blanchardstown Retail Vision Multi Ireland Blanchardstown Retail Vision I 13 FACEBOOK TAYTO PARK DATA CENTRE IBM CAMPUS BRISTOL MYERS SQUIBB N2 DUNBOYNE (12MINS) ALEXION CLONEE PAYPAL PHARMACEUTICALS KELLS M3 XEROX INSTITUTE EUROPE OF TECHNOLOGY IBM IRELAND LTD DUBLIN RISING FOOTFALL COCA-COLA AIRPORT N3 DROGHEDA HBC (15MINS) MULHUDDART LARGE CATCHMENT LARGE NATIONAL SPORTS CAMPUS ONGAR 1 MILLION+ POPULATION MARKET ANNUAL VISITORS NAVAN M50 CO. MEATH 605,000 residents in local area €1.3bn Non-Grocery Market ATOY CO. DUBLIN CONNOLLY (many commute daily to city centre) is forecast post-development HOSPITAL CO. KILDARE BLANCHARDSTOWN BARIGGAN 605,000 LEIXLIP MAYNOOTH CELBRIDGE TRIM RESIDENT POPULATION LUTTRELLSTOWN CASTLEKNOCK IN PRINCIPAL CATCHMENT AREA CASTLE RESORT CITY CENTRE (10 KM) ST CATHERINEʼS PARK RIVER LIFFEY CASTLEKNOCK NAVAN GOLF CLUB DUBLIN ZOO HERMITAGE GOLF CLUB 1.15 MILLION ANNUAL VISITORS LUCAN PHOENIX PARK GROWING LARGE LOCAL N4 PALMERSTOWN SWORS POPULATION WORK FORCE MARKET 10% increase in catchment c1,300 jobs are provided by adjacent Blanchardstown Centre is ideally located in one of Dublin’s SHARE area population by 2023 (compared employers eBay, Liberty Insurance and 31.6% to 6% nationally) will be driven by new Fingal Co Council commuter heartlands. Since the 1990s this part of the city and its DOMINANT RETAIL DESTINATION MAYNOOTH housing developments satellite commuter towns have expanded dramatically, attracting RRY WITHIN THE CATCHMENT global employers and a new generation of young professional homeowners. A further surge in population from significant new residential developments is imminent. TALLAGHT 16,700,000 NAAS AGE MARKET ANNUAL FOOTFALL PROFILE GROWTH 34% of catchment residents are in the Future C&F market opportunity high-spending 25-44 age group is worth €322m 14 I Multi Ireland Blanchardstown Retail Vision Multi Ireland Blanchardstown Retail Vision I 15 A MARKET-LEADING EXPERIENCE Blanchardstown Centre’s remarkable Net Anchored by Dunnes, Debenhams, M&S and Promoter Score ratings are a consequence of its Primark, new lifestyle and fashion brands drive to innovate with the times, and consistently quickly build an audience and feel at home match modern shoppers with the brands to here. The centre plays a key role in shaping which they aspire. local tastes and ensuring that our shoppers get to enjoy the world’s most exciting retail experiences on their doorstep. Multi Ireland Blanchardstown Retail Vision I 17 SCALE ADVANTAGES No.1 Regional Scale LARGEST CONCENTRATION OF SHOPPING CENTRE RETAIL PARK SPACE IN IRELAND Car Friendly DISTINCT 7,000 PARKING BAYS 180 RETAILERS (MOST SURFACE LEVEL) LOYAL 16.7 Million SHOPPERS ANNUAL VISITORS VISIT MORE THAN ONCE PER WEEK 18 I Multi Ireland Blanchardstown Retail Vision Multi Ireland Blanchardstown Retail Vision I 19 SHOPPER CHARACTERISTICS NPS = +82 vs. Benchmark of +35 AVERAGE PARTY SIZE: 2.1 for similar centres KPIs Blanchardstown attracts high-spending shoppers who make more frequent visits than audiences of other regional centres. NON GROCERY SPEND: The average party spend is €109 at Blanchardstown €109/PARTY (€46 above benchmark) 23% 46% 31% (+74% vs. benchmark) Blanchardstown visitors display greater loyalty and make 18 PRE FAMILY FAMILY POST FAMILY annual visits more than the benchmark. Net Promoter Score (NPS) is +82, compared to benchmark average of +35 23% Visited the FSP Retail Study results indicate extremely high levels of customer DWELL TIME Centre Website in the satisfaction amongst shoppers at The Blanchardstown Centre, last 6 Months indicating a significant opportunity for new retailers to be part 101 MINUTES (+18% vs. benchmark) (+13% VS. BENCHMARK) of a thriving shopping centre 39% MALE 76% USE SOCIAL MEDIA VISIT FREQUENCY 61% FEMALE 54 54 VISITS P.A. 96% 47% (+51% vs. benchmark) 49% 33% Multi Ireland Blanchardstown Retail Vision I 21 To N3 Liberty eBay Insurance N3 RETAIL PARK 1 To Crowne Plaza Hotel Ben Dunne Gyms YOU ARE HERE RETAIL PARK 2 Extending over 85 acres, Blanchardstown Centre is the largest town centre shopping environment outside Dublin City Centre. The main shopping malls and retail parks are easily reached by car and bus, with access from the M50 via the N3 national MAIN SHOPPING CENTRE primary road. Easy to navigate, the site has the capacity to park 7,000 cars.